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GET A PIECE OF SPLASH WINES

Never Buy A Wine That Doesn’t Meet Your Highest Expectations

Splash Wines is a leading direct-to-consumer (DTC) e-commerce wine company with revenues of $29,579,543 in 2022, making it a profitable and thriving leader in the wine industry.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$641,949.79 Raised

REASONS TO INVEST

Splash Wines excels in customer service, earning top TrustPilot ratings. Unlike competitors, we prioritize long-term customer value over high acquisition costs, securing our competitive advantage.

Splash Wines, a top DTC e-commerce wine company, achieved 3x revenue growth in 3 years, reaching $30M in FY 2022. We aim to reach $50M by 2025.

With our agile approach and focus on delivering wines priced below $10 Splash is ready to diversify its product offerings and leverage its digital retail capability.

the pitch


Exceptional Quality, Affordable Prices

Over the past few years, especially during the COVID-19 pandemic, many consumers moved to online retailers, but not all online spaces are easy to navigate. Splash Wines is an online wine space devoted to changing direct-to-consumer interaction. The company delivers exceptional, value-oriented wines directly to the doors of consumers around the U.S. while focusing on fanatical customer service, outstanding quality, and affordable pricing. Splash Wines has become one of the leading companies in the online wine industry and has achieved 24,000+ 5-star reviews on Trustpilot (Source).




Splash was founded as a family business with three generations of experience in the alcohol space and decades of experience in the e-commerce space. Rob Imeson, Splash Founder, has a broad range of experience in the industry including over 20 years in direct-to-consumer wine marketing. The Imeson family has over three generations of wine marketing experience and, as the company has grown, Splash has added a team of seasoned experts to the management team to ensure the best chance of a successful future. With three generations of experience, Splash has built and maintained relationships with wineries worldwide, helping provide customers with excellent quality products at exceptional value.



The Problem & Our solution


Leading The Way With Stellar Customer Service

In the online wine industry, many businesses struggle to provide exceptional customer service. Based on our research, competitors often lack a dedicated and easily accessible customer service team, leading to customer dissatisfaction and a lack of repeat business. Additionally, these businesses may overspend on customer acquisition without considering the long-term value of customers, resulting in unsustainable profitability.



Splash Wines sets itself apart by prioritizing customer service which ensures high lifetime value and profitability. The company has an unwavering dedication to its exceptional and easily accessible customer service team, ensuring customer satisfaction, and earning repeat business while setting Splash Wines apart from its competitors. Splash Wines also treats existing customers as valuable assets to ensure their loyalty and maintain profits. The company's commitment to providing industry-leading value, eliminating excessive markups, and prioritizing customer satisfaction allows Splash Wines to stand out in the space. 



the market & Our Traction


Making A Splash In The Market

The absence of Amazon in the online wine industry sets it apart from major e-commerce sectors, creating what we believe is a compelling market opportunity (Source). Splash Wines operates in this online wine industry, generating revenue primarily through direct sales to customers across the U.S. The company also offers membership programs that provide additional benefits to loyal customers, contributing to revenue generation. 

 


*Splash Wines has obtained their 24,000+ 5-star reviews on TrustPilot.


Wine consumption per capita has been consistently increasing since 2005, indicating a growing market demand (Source). Splash Wines has initially focused on dominating the entry-level wine market, offering wines priced between $5.99 and $9.99 per bottle. This price range aligns with the sweet spot in the U.S. market, as 57% of wine consumed falls within the $4 to $10.99 range (Source). The company's traction in the market is already notable, achieving revenues of $29.6 million in Fiscal Year 2022. Additionally, the COVID-19 pandemic had a positive financial impact on Splash Wines, with sales growing significantly from approximately $11,984,041 million in FY 2019, spiking to over $42,552,927 million in FY 2021 before settling at current levels of $29,579,543 million for FY 2022.






Why Invest


Bringing Wine To Every Door


With the demand for online markets constantly increasing, Splash Wines is committed to its goal to controlling the online wine market. Currently, Splash Wines is working on next-generation packaging that allows the bottles to be stacked and allow for cost savings. Splash is also keeping up with the trends by working on incorporating wine-based seltzers and low-alcohol wines. 


Join Splash Wines on its journey to bring the best wine into every home!



ABOUT

HEADQUARTERS
52 N Palmetto Avenue, Suite #106
Eagle, ID 83616

Splash Wines is a leading direct-to-consumer (DTC) e-commerce wine company with revenues of $29,579,543 in 2022, making it a profitable and thriving leader in the wine industry.

TEAM

Robert Mackay Imeson
Robert Mackay Imeson
Chief Executive Officer, Director

Rob graduated from the Netherlands School of International Business in 1973 and Oregon State University in 1975. He started his career in the wine business in 1976, working for Noble Wines & Spirits. Rob was named President of Clan Importers in 1982. From 1985-1996 Rob built and went public with Simpatico Wines and launched MicroStar Keg Management. In 2009, Rob created Barclay’s Wine, a DTC wine marketing company, which was acquired by Drinks, Inc in 2013. Rob formed Splash Wines Inc. in 2014

Parker Louis Imeson

Parker Louis Imeson

Chief Operating Officer

After graduating with a BA from the Univeristy of Arizona in 2014, I started with Splash in January of 2015 in a customer service capacity. My role quickly expanded to fit the needs of our growing business - first with the daily management of inventory, then customer loyalty program development, followed by systems technology oversight. In October of 2017 I was named COO. The most significant event of my tenure was navigating the business through the many challenges of the Covid-19 pandemic. Sudden explosive growth put strain across every area of our operation, it necessitated aggressive staff expansion and infrastructural upgrades amidst an unprecedented time. Splash answered the call and has emerged as an industry leader.

Patrick William Mackay Imeson

Patrick William Mackay Imeson

Director

Managing Director of Black Diamond Financial Group, LLC, a Colorado base private equity venture capital group. Executive management positions in the airline, beverage, mining, energy, and finance industries. 

Dale Slear

Dale Slear

Chief Information Officer

Dale is a technology expert who co-founded Wine Awesomeness and served as CTO. He has been designing technical applications and frameworks for the DTC eCommerce wine industry since 2013. Before his foray into eCommerce, Dale founded an aerial video production company and a boutique web design agency. He is also a former professional kitesurfer who travelled across the United States.

Garrett Mackay Imeson

Garrett Mackay Imeson

Chief Marketing Officer

Accepted into the University of Washington at the age of 16, Garrett graduated at the age of 20 and entered Marketing in the alcohol space, spending several years gaining experience in the craft beer and DTC wine space. Garrett is a founding partner of Splash Wines and has led the Splash revenue generation program since the company’s inception

Bruce Samuel Cunningham

Bruce Samuel Cunningham

President, Director

A 35-year wine industry executive, with extensive experience in wine sourcing, production and marketing. Bruce set-up AW Direct in 1996, a significant wine importer, producer & distributors in the US, before selling the company in 2015. Bruce was one of the initial investors in Splash and is now President, with specific responsibility for supporting product development and supply chain operations. Bruce was educated at Sydney Technical College (Business Studies, Marketing major) and graduated from the University of Adelaide (International Wine Marketing)

Abigail Knox Berman

Abigail Knox Berman

Director

Abby graduated from the University of Colorado with a BA in Advertising and Marketing. She went on to be a co-founder and COO of W4, a premier digital and affiliate marketing agency which was sold to Digital Media Solutions in 2018. Abby has served on Splash’s Board since inception.

Trevor Pettennude

Trevor Pettennude

Director

Trevor Pettennude is a proven Entrepreneur with a diverse portfolio of assets, which includes a merchant service banking company (Zuni Payments LLC, dba Banctek Solutions), a restaurant group (Pizza Republica), a Commercial real estate group (Zuni Capital Management), a vertically integrated cannabis company in Puerto Rico (Borincanna Inc) and most recently a 17 location Mississippi medical cannabis retail company (Rootdown LLC) and commercial related real estate company (STRS LLC). With a track record of making early round investments into over a dozen successful start-ups Trevor spends his time actively managing an array of companies and serving on boards for several companies including one NASDAQ company. He has a passion is for start-ups and building companies from the ground up. Over his career, Trevor has built up key relationships which include an array of fortune 500 companies, local businesses, and US Federal departments. Mr. Pettennude oversees and implements all major financial decisions; as wells as manages all finance employees; for his five main companies. It is Mr. Pettennude's understanding of complex corporate finance that have created the demand for his 3 outside board of director seats. Each of these companies has raised multimillions of dollars in the private debt and equity markets as well as the public Reg A markets. Mr. Pettennude has a B.A. with a major in Economics and minor in Finance.

Michael Beane

Michael Beane

Chief Financial Officer

Michael is a graduate of the University of Texas (BBA) and theUniversity of Chicago (MBA). Michael was a CPA with KPMG, worked as a Senior Manager in E&Y’s Process Improvement and Financial Advisory Services business units. He has PE and corporate operating experience as CFO. Michael works with the executive team on strategy, planning, and budgeting.

TERMS

Splash Wines
Overview
PRICE PER SHARE
$1.87
DEADLINE
Oct 31, 2023
VALUATION
$29.97M
FUNDING GOAL
$15k - $3M
Breakdown
MIN INVESTMENT
$499.29
MAX INVESTMENT
$2,999,999.86
MIN NUMBER OF SHARES OFFERED
8,021
MAX NUMBER OF SHARES OFFERED
1,604,278
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$8,900,545

$7,865,252

Cash & Cash Equivalents

$372,302

$391,464

Accounts Receivable

$695,626

$30,266

Short-Term Debt

$6,796,430

$6,379,557

Long-Term Debt

$226,605

$0

Revenue & Sales

$29,579,543

$42,552,927

Costs of Goods Sold

$25,085,839

$37,947,745

Taxes Paid

$163,303

$81,074

Net Income

$396,210

$840,137

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Combo/Avid Investor Perk

Invest $500+ (minimum investment) within the first two weeks and receive 5% bonus shares 

Invest $1,000+ within the first two weeks and receive 7% bonus shares 

Invest $2,500+ within the first two weeks and receive 10% bonus shares 

Invest $5,000+ within the first two weeks and receive 12% bonus shares

Invest $10,000+ within the first two weeks and receive 15% bonus shares

Volume-Based Perks

Tier 1 Perk — Invest $500+ and receive an invitation to the Private Investor Group

Tier 2 Perk — Invest $1000+ and receive 5% Splash Cash

Tier 3 Perk — Invest $2,500+ and receive 5% Splash Cash and 3 bottles of Champagne

Tier 4 Perk — Invest $5,000+ and receive 5% SplashCash and 6 bottles of Champagne

Tier 5 Perk — Invest $10,000+ and receive 10% splash cash and Quarterly 15 bottle shipment for 1 year

Tier 6 Perk — Invest $25,000+ and receive 10% splash cash, 12 bottles of Chateau Franc-Cardinal, Quarterly 15 bottle shipment for 2 years, and Lifetime founders membership to splash wines

Tier 7 Perk — Invest $50,000+ and receive 10% Splash Cash, Lifetime Founders Membership to Splash and Dinner + winery tour with Founders in Napa, all-inclusive 

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Splash Wines will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.87 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $187. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and Time-Based Perks and Volume-Based Perks in addition to the aforementioned bonus.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.

ALL UPDATES

Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Splash Wines.

$499

Earn 10% Bonus Shares

Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.

$500

Tier 1 Perk

Invest $500+ and receive invitation to Private Investor Group

$1,000

Tier 2 Perk

Invest $1000+ and receive 5% Splash Cash

$2,500

Tier 3 Perk

Invest $2,500+ and receive 5% Splash Cash and 3 bottles of Champagne

$5,000

Tier 4 Perk

Invest $5,000+ and receive 5% SplashCash and 6 bottles of Champagne

$10,000

Tier 5 Perk

Invest $10,000+ and receive 10% splash cash and Quarterly 15 bottle shipment for 1 years

$25,000

Tier 6 Perk

Invest $25,000+ and receive 10% splash cash, 12 bottles of Chateau Franc-Cardinal, Quarterly 15 bottle shipment for 2 years and Lifetime founders membership to splash wines

$50,000

Tier 7 Perk

Invest $50,000+ and receive 10% Splash Cash, Lifetime Founders Membership tp Splash and Dinner + winery tour with Founders in Napa, all inclusive

JOIN THE DISCUSSION

0/2500

AS
Adam Sampson

7 days ago

You stated your revenue for the next year may be flat... $30 million? What is preventing your company from really breaking out?

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YH
Yosef Hertz

16 days ago

Is any of your revenue subscription revenue? If so what percent? If not do you plan to offer subscriptions ?

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YH
Yosef Hertz

16 days ago

Hi, what is the YTD revenue?

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JM
Jairus McAllum

a month ago

what are the companies exit strategy?

1

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PB
Peter Brohl

a month ago

I made the minimum investment ($499.29) about a monthe ago. At the current price of $1.87/share this equals 267 shares. But, I'm supposed to get a 10% bonus. Does this mean that I get 293.7 shares? Also, I don't see my investment anywhere. Will I be getting some sort of a stock certificate that reflects my investment? Finally, since you are raising this capital, what are the plans for it?

1

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TH
Tom Hall

a month ago

This is excellent! I've been looking at Start Engine to invest and have considered several, but once Splash Wine hit my inbox yesterday I had to get involved. Considering I've probably spent 10x what I'm investing here just buying your wines, I figured it a no brainer to support you all in this fashion as well. Please just do me one favor... ALWAYS keep customers service, quality AND communication your keys to success as you have up until this point. It's always a shame when companies get so big they forget about those "forgotten arts". Thanks for the great experience Splash!

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CS
Chaim Schwartz

a month ago

Winery is excellent

1

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CS
Chaim Schwartz

a month ago

Wine

0

0

JB
Judith Bennett

2 months ago

I thought I made an investment over a week ago...but I cannot ascertain if it went through. Please advise.

1

0













RF
Russell Fortini

2 months ago

Some time ago I made an investment in Splash Wines because I enjoy the wine selections they offer. BUT...I cannot find my investment anywhere. I made it thru Start Engine. HELP...

1

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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

WHY STARTENGINE?

REWARDS

We want you to succeed and get the most out of your money by offering rewards and memberships!

SECURE

Your info is your info. We take pride in keeping it that way!

DIVERSE INVESTMENTS

Invest in over 200 start-ups and collectibles!

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RAISED
$641,949.79
INVESTORS
400
MIN INVEST
$499.29
VALUATION
$29.97M

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