This round is no longer accepting investments, but hundreds just like it are live now.



Never Buy A Wine That Doesn’t Meet Your Highest Expectations

Splash Wines is a leading direct-to-consumer (DTC) e-commerce wine company with revenues of $29,579,543 in 2022, making it a profitable and thriving leader in the wine industry.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$1,028,162.64 Raised


Splash Wines excels in customer service, earning top TrustPilot ratings. Unlike competitors, we prioritize long-term customer value over high acquisition costs, securing our competitive advantage.

Splash Wines, a top DTC e-commerce wine company, achieved 3x revenue growth in 3 years, reaching $30M in FY 2022. We aim to reach $50M by 2025.

With our agile approach and focus on delivering wines priced below $10 Splash is ready to diversify its product offerings and leverage its digital retail capability.

the pitch

Exceptional Quality, Affordable Prices

Over the past few years, especially during the COVID-19 pandemic, many consumers moved to online retailers, but not all online spaces are easy to navigate. Splash Wines is an online wine space devoted to changing direct-to-consumer interaction. The company delivers exceptional, value-oriented wines directly to the doors of consumers around the U.S. while focusing on fanatical customer service, outstanding quality, and affordable pricing. Splash Wines has become one of the leading companies in the online wine industry and has achieved 24,000+ 5-star reviews on Trustpilot (Source).

Splash was founded as a family business with three generations of experience in the alcohol space and decades of experience in the e-commerce space. Rob Imeson, Splash Founder, has a broad range of experience in the industry including over 20 years in direct-to-consumer wine marketing. The Imeson family has over three generations of wine marketing experience and, as the company has grown, Splash has added a team of seasoned experts to the management team to ensure the best chance of a successful future. With three generations of experience, Splash has built and maintained relationships with wineries worldwide, helping provide customers with excellent quality products at exceptional value.

The Problem & Our solution

Leading The Way With Stellar Customer Service

In the online wine industry, many businesses struggle to provide exceptional customer service. Based on our research, competitors often lack a dedicated and easily accessible customer service team, leading to customer dissatisfaction and a lack of repeat business. Additionally, these businesses may overspend on customer acquisition without considering the long-term value of customers, resulting in unsustainable profitability.

Splash Wines sets itself apart by prioritizing customer service which ensures high lifetime value and profitability. The company has an unwavering dedication to its exceptional and easily accessible customer service team, ensuring customer satisfaction, and earning repeat business while setting Splash Wines apart from its competitors. Splash Wines also treats existing customers as valuable assets to ensure their loyalty and maintain profits. The company's commitment to providing industry-leading value, eliminating excessive markups, and prioritizing customer satisfaction allows Splash Wines to stand out in the space. 

the market & Our Traction

Making A Splash In The Market

The absence of Amazon in the online wine industry sets it apart from major e-commerce sectors, creating what we believe is a compelling market opportunity (Source). Splash Wines operates in this online wine industry, generating revenue primarily through direct sales to customers across the U.S. The company also offers membership programs that provide additional benefits to loyal customers, contributing to revenue generation. 


*Splash Wines has obtained their 24,000+ 5-star reviews on TrustPilot.

Wine consumption per capita has been consistently increasing since 2005, indicating a growing market demand (Source). Splash Wines has initially focused on dominating the entry-level wine market, offering wines priced between $5.99 and $9.99 per bottle. This price range aligns with the sweet spot in the U.S. market, as 57% of wine consumed falls within the $4 to $10.99 range (Source). The company's traction in the market is already notable, achieving revenues of $29.6 million in Fiscal Year 2022. Additionally, the COVID-19 pandemic had a positive financial impact on Splash Wines, with sales growing significantly from approximately $11,984,041 million in FY 2019, spiking to over $42,552,927 million in FY 2021 before settling at current levels of $29,579,543 million for FY 2022.

Why Invest

Bringing Wine To Every Door

With the demand for online markets constantly increasing, Splash Wines is committed to its goal to controlling the online wine market. Currently, Splash Wines is working on next-generation packaging that allows the bottles to be stacked and allow for cost savings. Splash is also keeping up with the trends by working on incorporating wine-based seltzers and low-alcohol wines. 

Join Splash Wines on its journey to bring the best wine into every home!


52 N Palmetto Avenue, Suite #106
Eagle, ID 83616

Splash Wines is a leading direct-to-consumer (DTC) e-commerce wine company with revenues of $29,579,543 in 2022, making it a profitable and thriving leader in the wine industry.


Robert Mackay Imeson
Robert Mackay Imeson
Chief Executive Officer, Director
Rob graduated from the Netherlands School of International Business in 1973 and Oregon State University in 1975. He started his career in the wine business in 1976, working for Noble Wines & Spirits. Rob was named President of Clan Importers in 1982. From 1985-1996 Rob built and went public with Simpatico Wines and launched MicroStar Keg Management. In 2009, Rob created Barclay’s Wine, a DTC wine marketing company, which was acquired by Drinks, Inc in 2013. Rob formed Splash Wines Inc. in 2014

Parker Louis Imeson

Parker Louis Imeson

Chief Operating Officer

After graduating with a BA from the Univeristy of Arizona in 2014, I started with Splash in January of 2015 in a customer service capacity. My role quickly expanded to fit the needs of our growing business - first with the daily management of inventory, then customer loyalty program development, followed by systems technology oversight. In October of 2017 I was named COO. The most significant event of my tenure was navigating the business through the many challenges of the Covid-19 pandemic. Sudden explosive growth put strain across every area of our operation, it necessitated aggressive staff expansion and infrastructural upgrades amidst an unprecedented time. Splash answered the call and has emerged as an industry leader.
Patrick William Mackay Imeson

Patrick William Mackay Imeson


Managing Director of Black Diamond Financial Group, LLC, a Colorado base private equity venture capital group. Executive management positions in the airline, beverage, mining, energy, and finance industries. 
Dale Slear

Dale Slear

Chief Information Officer

Dale is a technology expert who co-founded Wine Awesomeness and served as CTO. He has been designing technical applications and frameworks for the DTC eCommerce wine industry since 2013. Before his foray into eCommerce, Dale founded an aerial video production company and a boutique web design agency. He is also a former professional kitesurfer who travelled across the United States.
Garrett Mackay Imeson

Garrett Mackay Imeson

Chief Marketing Officer

Accepted into the University of Washington at the age of 16, Garrett graduated at the age of 20 and entered Marketing in the alcohol space, spending several years gaining experience in the craft beer and DTC wine space. Garrett is a founding partner of Splash Wines and has led the Splash revenue generation program since the company’s inception
Bruce Samuel Cunningham

Bruce Samuel Cunningham

President, Director

A 35-year wine industry executive, with extensive experience in wine sourcing, production and marketing. Bruce set-up AW Direct in 1996, a significant wine importer, producer & distributors in the US, before selling the company in 2015. Bruce was one of the initial investors in Splash and is now President, with specific responsibility for supporting product development and supply chain operations. Bruce was educated at Sydney Technical College (Business Studies, Marketing major) and graduated from the University of Adelaide (International Wine Marketing)

Abigail Knox Berman

Abigail Knox Berman


Abby graduated from the University of Colorado with a BA in Advertising and Marketing. She went on to be a co-founder and COO of W4, a premier digital and affiliate marketing agency which was sold to Digital Media Solutions in 2018. Abby has served on Splash’s Board since inception.

Trevor Pettennude

Trevor Pettennude


Trevor Pettennude is a proven Entrepreneur with a diverse portfolio of assets, which includes a merchant service banking company (Zuni Payments LLC, dba Banctek Solutions), a restaurant group (Pizza Republica), a Commercial real estate group (Zuni Capital Management), a vertically integrated cannabis company in Puerto Rico (Borincanna Inc) and most recently a 17 location Mississippi medical cannabis retail company (Rootdown LLC) and commercial related real estate company (STRS LLC). With a track record of making early round investments into over a dozen successful start-ups Trevor spends his time actively managing an array of companies and serving on boards for several companies including one NASDAQ company. He has a passion is for start-ups and building companies from the ground up. Over his career, Trevor has built up key relationships which include an array of fortune 500 companies, local businesses, and US Federal departments. Mr. Pettennude oversees and implements all major financial decisions; as wells as manages all finance employees; for his five main companies. It is Mr. Pettennude's understanding of complex corporate finance that have created the demand for his 3 outside board of director seats. Each of these companies has raised multimillions of dollars in the private debt and equity markets as well as the public Reg A markets. Mr. Pettennude has a B.A. with a major in Economics and minor in Finance.
Michael Beane

Michael Beane

Chief Financial Officer

Michael is a graduate of the University of Texas (BBA) and theUniversity of Chicago (MBA). Michael was a CPA with KPMG, worked as a Senior Manager in E&Y’s Process Improvement and Financial Advisory Services business units. He has PE and corporate operating experience as CFO. Michael works with the executive team on strategy, planning, and budgeting.


Splash Wines
Oct. 31, 2023 at 6:59 AM UTC
$15k - $3M
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets



Cash & Cash Equivalents



Accounts Receivable



Short-Term Debt



Long-Term Debt



Revenue & Sales



Costs of Goods Sold



Taxes Paid



Net Income



*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Combo/Avid Investor Perk

Invest $500+ (minimum investment) within the first two weeks and receive 5% bonus shares 

Invest $1,000+ within the first two weeks and receive 7% bonus shares 

Invest $2,500+ within the first two weeks and receive 10% bonus shares 

Invest $5,000+ within the first two weeks and receive 12% bonus shares

Invest $10,000+ within the first two weeks and receive 15% bonus shares

Volume-Based Perks

Tier 1 Perk — Invest $500+ and receive an invitation to the Private Investor Group

Tier 2 Perk — Invest $1000+ and receive 5% Splash Cash

Tier 3 Perk — Invest $2,500+ and receive 5% Splash Cash and 3 bottles of Champagne

Tier 4 Perk — Invest $5,000+ and receive 5% SplashCash and 6 bottles of Champagne

Tier 5 Perk — Invest $10,000+ and receive 10% splash cash and Quarterly 15 bottle shipment for 1 year

Tier 6 Perk — Invest $25,000+ and receive 10% splash cash, 12 bottles of Chateau Franc-Cardinal, Quarterly 15 bottle shipment for 2 years, and Lifetime founders membership to splash wines

Tier 7 Perk — Invest $50,000+ and receive 10% Splash Cash, Lifetime Founders Membership to Splash and Dinner + winery tour with Founders in Napa, all-inclusive 

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Splash Wines will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.87 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $187. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and Time-Based Perks and Volume-Based Perks in addition to the aforementioned bonus.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.



Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Splash Wines.


Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Owners bonus

Owner’s Bonus

Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).



Slavina Koleva-Carulli

14 days ago

The investing round has closed at the end of October. When is the offering going to close and the funds invested? Thank you! Slavina



chad demoss

a month ago

Why did the sales go down and net income get cut in half from the previous year? besides that the valuation looks better then most stuff that pops up on start engine.



Yosef Hertz

a month ago

The valuation is very fair. That being said there is a risk that comes with a family owned business as other interests can come into play. How can you reassure investors that you intend to exit at some point? Also, are there or do you intend to raise VC funds?



Jason Simmons

2 months ago

Just because Splash extended the end date, should not mean that original investors have to wait to get promised rewards. It’s not fair. When will rewards be issued???



David Amin

2 months ago

For most people wine is not a subscription. They enjoy going out an touching and feeling the bottle. This is a massive valuation that start engine investors will be immediately diluted and never see any daylight.



Adam Sampson

2 months ago

You stated your revenue for the next year may be flat... $30 million? What is preventing your company from really breaking out?



Yosef Hertz

3 months ago

Is any of your revenue subscription revenue? If so what percent? If not do you plan to offer subscriptions ?



Yosef Hertz

3 months ago

Hi, what is the YTD revenue?



Jairus McAllum

3 months ago

what are the companies exit strategy?



Peter Brohl

3 months ago

I made the minimum investment ($499.29) about a monthe ago. At the current price of $1.87/share this equals 267 shares. But, I'm supposed to get a 10% bonus. Does this mean that I get 293.7 shares? Also, I don't see my investment anywhere. Will I be getting some sort of a stock certificate that reflects my investment? Finally, since you are raising this capital, what are the plans for it?




Cancel anytime before 48 hours before a rolling close or the offering end date.



We want you to succeed and get the most out of your money by offering rewards and memberships!


Your info is your info. We take pride in keeping it that way!


Invest in over 200 start-ups and collectibles!


With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.


Get To Know Us

Our Team



Important Message

Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital, LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary, LLC, a broker-dealer registered with the SEC and FINRA / SIPC . You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system regulated by the SEC and operated by StartEngine Primary, LLC, a broker dealer registered with the SEC and FINRA. StartEngine Primary, LLC is a member of SIPC and explanatory brochures are available upon request by contacting SIPC at (202) 371-8300.

Investment opportunities posted and accessible through the site are of three types:

1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.

Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice with respect to any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy or completeness of any information. Neither StartEngine nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site. See additional general disclosures here.
By accessing this site and any pages on this site, you agree to be bound by our Terms of use and Privacy Policy, as may be amended from time to time without notice or liability.

Canadian Investors Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.

California Investors Only – Do Not Sell My Personal Information

(800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to

StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.

The availability of company information does not indicate that the company has endorsed, supports, or otherwise participates with StartEngine.

None of the information displayed on or downloadable from (the any security. It also does not constitute an offer to provide investment advice or service. any security. It also does not constitute an offer to provide investment advice or service. any security. It also does not constitute an offer to provide investment advice or service. StartEngine does not (1) make any recommendations or otherwise advise on the merits or advisability of a particular investment or transaction, or (2) assist in the determination of fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services.

All investment opportunities are based on indicated interest from sellers and will need to be confirmed.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative and involves a high degree of risk. It should only be considered a long-term investment. You must be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid, and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks, and you should complete your own independent due diligence regarding the investment. This includes obtaining additional information about the company, opinions, financial projections, and legal or other investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment.

StartEngine Marketplace (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC. (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC. (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC.