GET A PIECE OF SPLASH WINES

Never Buy A Wine That Doesn’t Meet Your Highest Expectations

Splash Wines is a leading direct-to-consumer (DTC) e-commerce wine company with revenues of $29,579,543 in 2022, making it a profitable and thriving leader in the wine industry.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$641,949.79 Raised

REASONS TO INVEST

Splash Wines excels in customer service, earning top TrustPilot ratings. Unlike competitors, we prioritize long-term customer value over high acquisition costs, securing our competitive advantage.

Splash Wines, a top DTC e-commerce wine company, achieved 3x revenue growth in 3 years, reaching $30M in FY 2022. We aim to reach $50M by 2025.

With our agile approach and focus on delivering wines priced below $10 Splash is ready to diversify its product offerings and leverage its digital retail capability.

the pitch

Exceptional Quality, Affordable Prices

Over the past few years, especially during the COVID-19 pandemic, many consumers moved to online retailers, but not all online spaces are easy to navigate. Splash Wines is an online wine space devoted to changing direct-to-consumer interaction. The company delivers exceptional, value-oriented wines directly to the doors of consumers around the U.S. while focusing on fanatical customer service, outstanding quality, and affordable pricing. Splash Wines has become one of the leading companies in the online wine industry and has achieved 24,000+ 5-star reviews on Trustpilot (Source).

Splash was founded as a family business with three generations of experience in the alcohol space and decades of experience in the e-commerce space. Rob Imeson, Splash Founder, has a broad range of experience in the industry including over 20 years in direct-to-consumer wine marketing. The Imeson family has over three generations of wine marketing experience and, as the company has grown, Splash has added a team of seasoned experts to the management team to ensure the best chance of a successful future. With three generations of experience, Splash has built and maintained relationships with wineries worldwide, helping provide customers with excellent quality products at exceptional value.

The Problem & Our solution

Leading The Way With Stellar Customer Service

In the online wine industry, many businesses struggle to provide exceptional customer service. Based on our research, competitors often lack a dedicated and easily accessible customer service team, leading to customer dissatisfaction and a lack of repeat business. Additionally, these businesses may overspend on customer acquisition without considering the long-term value of customers, resulting in unsustainable profitability.

Splash Wines sets itself apart by prioritizing customer service which ensures high lifetime value and profitability. The company has an unwavering dedication to its exceptional and easily accessible customer service team, ensuring customer satisfaction, and earning repeat business while setting Splash Wines apart from its competitors. Splash Wines also treats existing customers as valuable assets to ensure their loyalty and maintain profits. The company's commitment to providing industry-leading value, eliminating excessive markups, and prioritizing customer satisfaction allows Splash Wines to stand out in the space.

the market & Our Traction

Making A Splash In The Market

The absence of Amazon in the online wine industry sets it apart from major e-commerce sectors, creating what we believe is a compelling market opportunity (Source). Splash Wines operates in this online wine industry, generating revenue primarily through direct sales to customers across the U.S. The company also offers membership programs that provide additional benefits to loyal customers, contributing to revenue generation.

*Splash Wines has obtained their 24,000+ 5-star reviews on TrustPilot.

Wine consumption per capita has been consistently increasing since 2005, indicating a growing market demand (Source). Splash Wines has initially focused on dominating the entry-level wine market, offering wines priced between $5.99 and $9.99 per bottle. This price range aligns with the sweet spot in the U.S. market, as 57% of wine consumed falls within the $4 to $10.99 range (Source). The company's traction in the market is already notable, achieving revenues of $29.6 million in Fiscal Year 2022. Additionally, the COVID-19 pandemic had a positive financial impact on Splash Wines, with sales growing significantly from approximately $11,984,041 million in FY 2019, spiking to over $42,552,927 million in FY 2021 before settling at current levels of $29,579,543 million for FY 2022.

Why Invest

Bringing Wine To Every Door

With the demand for online markets constantly increasing, Splash Wines is committed to its goal to controlling the online wine market. Currently, Splash Wines is working on next-generation packaging that allows the bottles to be stacked and allow for cost savings. Splash is also keeping up with the trends by working on incorporating wine-based seltzers and low-alcohol wines.

Join Splash Wines on its journey to bring the best wine into every home!

ABOUT

HEADQUARTERS

52 N Palmetto Avenue, Suite #106
Eagle, ID 83616

WEBSITE

View Site

Splash Wines is a leading direct-to-consumer (DTC) e-commerce wine company with revenues of $29,579,543 in 2022, making it a profitable and thriving leader in the wine industry.

TEAM

Robert Mackay Imeson

Chief Executive Officer, Director

Rob graduated from the Netherlands School of International Business in 1973 and Oregon State University in 1975. He started his career in the wine business in 1976, working for Noble Wines & Spirits. Rob was named President of Clan Importers in 1982. From 1985-1996 Rob built and went public with Simpatico Wines and launched MicroStar Keg Management. In 2009, Rob created Barclay’s Wine, a DTC wine marketing company, which was acquired by Drinks, Inc in 2013. Rob formed Splash Wines Inc. in 2014

Parker Louis Imeson

Chief Operating Officer

After graduating with a BA from the Univeristy of Arizona in 2014, I started with Splash in January of 2015 in a customer service capacity. My role quickly expanded to fit the needs of our growing business - first with the daily management of inventory, then customer loyalty program development, followed by systems technology oversight. In October of 2017 I was named COO. The most significant event of my tenure was navigating the business through the many challenges of the Covid-19 pandemic. Sudden explosive growth put strain across every area of our operation, it necessitated aggressive staff expansion and infrastructural upgrades amidst an unprecedented time. Splash answered the call and has emerged as an industry leader.

Patrick William Mackay Imeson

Director

Managing Director of Black Diamond Financial Group, LLC, a Colorado base private equity venture capital group. Executive management positions in the airline, beverage, mining, energy, and finance industries.

Dale Slear

Chief Information Officer

Dale is a technology expert who co-founded Wine Awesomeness and served as CTO. He has been designing technical applications and frameworks for the DTC eCommerce wine industry since 2013. Before his foray into eCommerce, Dale founded an aerial video production company and a boutique web design agency. He is also a former professional kitesurfer who travelled across the United States.

Garrett Mackay Imeson

Chief Marketing Officer

Accepted into the University of Washington at the age of 16, Garrett graduated at the age of 20 and entered Marketing in the alcohol space, spending several years gaining experience in the craft beer and DTC wine space. Garrett is a founding partner of Splash Wines and has led the Splash revenue generation program since the company’s inception

Bruce Samuel Cunningham

President, Director

A 35-year wine industry executive, with extensive experience in wine sourcing, production and marketing. Bruce set-up AW Direct in 1996, a significant wine importer, producer & distributors in the US, before selling the company in 2015. Bruce was one of the initial investors in Splash and is now President, with specific responsibility for supporting product development and supply chain operations. Bruce was educated at Sydney Technical College (Business Studies, Marketing major) and graduated from the University of Adelaide (International Wine Marketing)

Abigail Knox Berman

Director

Abby graduated from the University of Colorado with a BA in Advertising and Marketing. She went on to be a co-founder and COO of W4, a premier digital and affiliate marketing agency which was sold to Digital Media Solutions in 2018. Abby has served on Splash’s Board since inception.

Trevor Pettennude

Director

Trevor Pettennude is a proven Entrepreneur with a diverse portfolio of assets, which includes a merchant service banking company (Zuni Payments LLC, dba Banctek Solutions), a restaurant group (Pizza Republica), a Commercial real estate group (Zuni Capital Management), a vertically integrated cannabis company in Puerto Rico (Borincanna Inc) and most recently a 17 location Mississippi medical cannabis retail company (Rootdown LLC) and commercial related real estate company (STRS LLC). With a track record of making early round investments into over a dozen successful start-ups Trevor spends his time actively managing an array of companies and serving on boards for several companies including one NASDAQ company. He has a passion is for start-ups and building companies from the ground up. Over his career, Trevor has built up key relationships which include an array of fortune 500 companies, local businesses, and US Federal departments. Mr. Pettennude oversees and implements all major financial decisions; as wells as manages all finance employees; for his five main companies. It is Mr. Pettennude's understanding of complex corporate finance that have created the demand for his 3 outside board of director seats. Each of these companies has raised multimillions of dollars in the private debt and equity markets as well as the public Reg A markets. Mr. Pettennude has a B.A. with a major in Economics and minor in Finance.

Michael Beane

Chief Financial Officer

Michael is a graduate of the University of Texas (BBA) and theUniversity of Chicago (MBA). Michael was a CPA with KPMG, worked as a Senior Manager in E&Y’s Process Improvement and Financial Advisory Services business units. He has PE and corporate operating experience as CFO. Michael works with the executive team on strategy, planning, and budgeting.

TERMS

Splash Wines

Overview

PRICE PER SHARE

$1.87

DEADLINE

Oct 31, 2023

VALUATION

$29.97M

FUNDING GOAL

$15k - $3M

Breakdown

MIN INVESTMENT

$499.29

MAX INVESTMENT

$2,999,999.86

MIN NUMBER OF SHARES OFFERED

8,021

MAX NUMBER OF SHARES OFFERED

1,604,278

OFFERING TYPE

Equity

SHARES OFFERED

Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$8,900,545

$7,865,252

Cash & Cash Equivalents

$372,302

$391,464

Accounts Receivable

$695,626

$30,266

Short-Term Debt

$6,796,430

$6,379,557

Long-Term Debt

$226,605

Revenue & Sales

$29,579,543

$42,552,927

Costs of Goods Sold

$25,085,839

$37,947,745

Taxes Paid

$163,303

$81,074

Net Income

$396,210

$840,137

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Combo/Avid Investor Perk

Invest $500+ (minimum investment) within the first two weeks and receive 5% bonus shares

Invest $1,000+ within the first two weeks and receive 7% bonus shares

Invest $2,500+ within the first two weeks and receive 10% bonus shares

Invest $5,000+ within the first two weeks and receive 12% bonus shares

Invest $10,000+ within the first two weeks and receive 15% bonus shares

Volume-Based Perks

Tier 1 Perk — Invest $500+ and receive an invitation to the Private Investor Group

Tier 2 Perk — Invest $1000+ and receive 5% Splash Cash

Tier 3 Perk — Invest $2,500+ and receive 5% Splash Cash and 3 bottles of Champagne

Tier 4 Perk — Invest $5,000+ and receive 5% SplashCash and 6 bottles of Champagne

Tier 5 Perk — Invest $10,000+ and receive 10% splash cash and Quarterly 15 bottle shipment for 1 year

Tier 6 Perk — Invest $25,000+ and receive 10% splash cash, 12 bottles of Chateau Franc-Cardinal, Quarterly 15 bottle shipment for 2 years, and Lifetime founders membership to splash wines

Tier 7 Perk — Invest $50,000+ and receive 10% Splash Cash, Lifetime Founders Membership to Splash and Dinner + winery tour with Founders in Napa, all-inclusive

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Splash Wines will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.87 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $187. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and Time-Based Perks and Volume-Based Perks in addition to the aforementioned bonus.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.

ALL UPDATES

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Splash Wines.

$499

Earn 10% Bonus Shares

Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.

$500

Tier 1 Perk

Invest $500+ and receive invitation to Private Investor Group

$1,000

Tier 2 Perk

Invest $1000+ and receive 5% Splash Cash

$2,500

Tier 3 Perk

Invest $2,500+ and receive 5% Splash Cash and 3 bottles of Champagne

$5,000

Tier 4 Perk

Invest $5,000+ and receive 5% SplashCash and 6 bottles of Champagne

$10,000

Tier 5 Perk

Invest $10,000+ and receive 10% splash cash and Quarterly 15 bottle shipment for 1 years

$25,000

Tier 6 Perk

Invest $25,000+ and receive 10% splash cash, 12 bottles of Chateau Franc-Cardinal, Quarterly 15 bottle shipment for 2 years and Lifetime founders membership to splash wines

$50,000

Winery is excellent

‌

Chaim Schwartz

a month ago

Wine

Judith Bennett

2 months ago

I thought I made an investment over a week ago...but I cannot ascertain if it went through. Please advise.

‌

Russell Fortini

2 months ago

Some time ago I made an investment in Splash Wines because I enjoy the wine selections they offer. BUT...I cannot find my investment anywhere. I made it thru Start Engine. HELP...

‌

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

WHY STARTENGINE?

REWARDS

We want you to succeed and get the most out of your money by offering rewards and memberships!

SECURE

Your info is your info. We take pride in keeping it that way!

DIVERSE INVESTMENTS

Invest in over 200 start-ups and collectibles!

How much can I invest?

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

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Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

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StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

Can I cancel my investment?

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

What is the difference between Regulation Crowdfunding and Regulation A+?

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

More FAQs

RAISED

$641,949.79

INVESTORS

400

MIN INVEST

$499.29

VALUATION

$29.97M

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Never Buy A Wine That Doesn’t Meet Your Highest Expectations

$641,949.79 Raised

REASONS TO INVEST

Exceptional Quality, Affordable Prices

Leading The Way With Stellar Customer Service

Making A Splash In The Market

Bringing Wine To Every Door

ABOUT

HEADQUARTERS

52 N Palmetto Avenue, Suite #106 Eagle, ID 83616

WEBSITE

View Site .css-1cf944v{box-sizing:border-box;margin:0;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;margin-left:4px;}

TEAM

Robert Mackay Imeson

Chief Executive Officer, Director

TERMS

Splash Wines

Overview

PRICE PER SHARE

$1.87

DEADLINE

Oct 31, 2023

VALUATION

$29.97M

FUNDING GOAL

$15k - $3M

Breakdown

MIN INVESTMENT

$499.29

MAX INVESTMENT

$2,999,999.86

MIN NUMBER OF SHARES OFFERED

8,021

MAX NUMBER OF SHARES OFFERED

1,604,278

OFFERING TYPE

Equity

SHARES OFFERED

Common Stock

ALL UPDATES

Stack Owner's Bonus & Rewards!

REWARDS

$499

$500

$1,000

$2,500

$5,000

$10,000

$25,000

$50,000

JOIN THE DISCUSSION

Adam Sampson

You stated your revenue for the next year may be flat... $30 million? What is preventing your company from really breaking out?

Yosef Hertz

Is any of your revenue subscription revenue? If so what percent? If not do you plan to offer subscriptions ?

Yosef Hertz

Hi, what is the YTD revenue?

Jairus McAllum

what are the companies exit strategy?

Peter Brohl

Tom Hall

Chaim Schwartz

Winery is excellent

Chaim Schwartz

Wine

Judith Bennett

I thought I made an investment over a week ago...but I cannot ascertain if it went through. Please advise.

Russell Fortini

Some time ago I made an investment in Splash Wines because I enjoy the wine selections they offer. BUT...I cannot find my investment anywhere. I made it thru Start Engine. HELP...

HOW INVESTING WORKS

WHY STARTENGINE?

REWARDS

SECURE

DIVERSE INVESTMENTS

RAISED

INVESTORS

MIN INVEST

VALUATION

52 N Palmetto Avenue, Suite #106
Eagle, ID 83616

View Site