CLOSED
GET A PIECE OF SPLASH WINES
Never Buy A Wine That Doesn’t Meet Your Highest Expectations
Splash Wines is a leading direct-to-consumer (DTC) e-commerce wine company with revenues of $29,579,543 in 2022, making it a profitable and thriving leader in the wine industry.
$1,028,162.64 Raised
REASONS TO INVEST
Splash Wines excels in customer service, earning top TrustPilot ratings. Unlike competitors, we prioritize long-term customer value over high acquisition costs, securing our competitive advantage.
Splash Wines, a top DTC e-commerce wine company, achieved 3x revenue growth in 3 years, reaching $30M in FY 2022. We aim to reach $50M by 2025.
With our agile approach and focus on delivering wines priced below $10 Splash is ready to diversify its product offerings and leverage its digital retail capability.
the pitch
Exceptional Quality, Affordable Prices
Over the past few years, especially during the COVID-19 pandemic, many consumers moved to online retailers, but not all online spaces are easy to navigate. Splash Wines is an online wine space devoted to changing direct-to-consumer interaction. The company delivers exceptional, value-oriented wines directly to the doors of consumers around the U.S. while focusing on fanatical customer service, outstanding quality, and affordable pricing. Splash Wines has become one of the leading companies in the online wine industry and has achieved 24,000+ 5-star reviews on Trustpilot (Source).
Splash was founded as a family business with three generations of experience in the alcohol space and decades of experience in the e-commerce space. Rob Imeson, Splash Founder, has a broad range of experience in the industry including over 20 years in direct-to-consumer wine marketing. The Imeson family has over three generations of wine marketing experience and, as the company has grown, Splash has added a team of seasoned experts to the management team to ensure the best chance of a successful future. With three generations of experience, Splash has built and maintained relationships with wineries worldwide, helping provide customers with excellent quality products at exceptional value.
The Problem & Our solution
Leading The Way With Stellar Customer Service
In the online wine industry, many businesses struggle to provide exceptional customer service. Based on our research, competitors often lack a dedicated and easily accessible customer service team, leading to customer dissatisfaction and a lack of repeat business. Additionally, these businesses may overspend on customer acquisition without considering the long-term value of customers, resulting in unsustainable profitability.
Splash Wines sets itself apart by prioritizing customer service which ensures high lifetime value and profitability. The company has an unwavering dedication to its exceptional and easily accessible customer service team, ensuring customer satisfaction, and earning repeat business while setting Splash Wines apart from its competitors. Splash Wines also treats existing customers as valuable assets to ensure their loyalty and maintain profits. The company's commitment to providing industry-leading value, eliminating excessive markups, and prioritizing customer satisfaction allows Splash Wines to stand out in the space.
the market & Our Traction
Making A Splash In The Market
The absence of Amazon in the online wine industry sets it apart from major e-commerce sectors, creating what we believe is a compelling market opportunity (Source). Splash Wines operates in this online wine industry, generating revenue primarily through direct sales to customers across the U.S. The company also offers membership programs that provide additional benefits to loyal customers, contributing to revenue generation.
*Splash Wines has obtained their 24,000+ 5-star reviews on TrustPilot.
Wine consumption per capita has been consistently increasing since 2005, indicating a growing market demand (Source). Splash Wines has initially focused on dominating the entry-level wine market, offering wines priced between $5.99 and $9.99 per bottle. This price range aligns with the sweet spot in the U.S. market, as 57% of wine consumed falls within the $4 to $10.99 range (Source). The company's traction in the market is already notable, achieving revenues of $29.6 million in Fiscal Year 2022. Additionally, the COVID-19 pandemic had a positive financial impact on Splash Wines, with sales growing significantly from approximately $11,984,041 million in FY 2019, spiking to over $42,552,927 million in FY 2021 before settling at current levels of $29,579,543 million for FY 2022.
Why Invest
Bringing Wine To Every Door
With the demand for online markets constantly increasing, Splash Wines is committed to its goal to controlling the online wine market. Currently, Splash Wines is working on next-generation packaging that allows the bottles to be stacked and allow for cost savings. Splash is also keeping up with the trends by working on incorporating wine-based seltzers and low-alcohol wines.
Join Splash Wines on its journey to bring the best wine into every home!
ABOUT
HEADQUARTERS
52 N Palmetto Avenue, Suite #106
Eagle, ID 83616
WEBSITE
View Site
Splash Wines is a leading direct-to-consumer (DTC) e-commerce wine company with revenues of $29,579,543 in 2022, making it a profitable and thriving leader in the wine industry.
TEAM
Robert Mackay Imeson
Chief Executive Officer, Director
Parker Louis Imeson
Chief Operating Officer
Patrick William Mackay Imeson
Director
Dale Slear
Chief Information Officer
Garrett Mackay Imeson
Chief Marketing Officer
Bruce Samuel Cunningham
President, Director
Abigail Knox Berman
Director
Trevor Pettennude
Director
Michael Beane
Chief Financial Officer
TERMS
Splash Wines
Overview
PRICE PER SHARE
$1.87
DEADLINE
Oct. 31, 2023 at 6:59 AM UTC
VALUATION
$29.97M
FUNDING GOAL
$15k - $3M
Breakdown
MIN INVESTMENT
$499.29
MAX INVESTMENT
$2,999,999.86
MIN NUMBER OF SHARES OFFERED
8,021
MAX NUMBER OF SHARES OFFERED
1,604,278
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Combo/Avid Investor Perk
Invest $500+ (minimum investment) within the first two weeks and receive 5% bonus shares
Invest $1,000+ within the first two weeks and receive 7% bonus shares
Invest $2,500+ within the first two weeks and receive 10% bonus shares
Invest $5,000+ within the first two weeks and receive 12% bonus shares
Invest $10,000+ within the first two weeks and receive 15% bonus shares
Volume-Based Perks
Tier 1 Perk — Invest $500+ and receive an invitation to the Private Investor Group
Tier 2 Perk — Invest $1000+ and receive 5% Splash Cash
Tier 3 Perk — Invest $2,500+ and receive 5% Splash Cash and 3 bottles of Champagne
Tier 4 Perk — Invest $5,000+ and receive 5% SplashCash and 6 bottles of Champagne
Tier 5 Perk — Invest $10,000+ and receive 10% splash cash and Quarterly 15 bottle shipment for 1 year
Tier 6 Perk — Invest $25,000+ and receive 10% splash cash, 12 bottles of Chateau Franc-Cardinal, Quarterly 15 bottle shipment for 2 years, and Lifetime founders membership to splash wines
Tier 7 Perk — Invest $50,000+ and receive 10% Splash Cash, Lifetime Founders Membership to Splash and Dinner + winery tour with Founders in Napa, all-inclusive
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Splash Wines will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.87 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $187. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and Time-Based Perks and Volume-Based Perks in addition to the aforementioned bonus.
Irregular Use of Proceeds
We will not incur any irregular use of proceeds.
ALL UPDATES
REWARDS
10%
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
Owner’s Bonus
Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
JOIN THE DISCUSSION
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chad demoss
a month ago
Why did the sales go down and net income get cut in half from the previous year? besides that the valuation looks better then most stuff that pops up on start engine.
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Yosef Hertz
a month ago
The valuation is very fair. That being said there is a risk that comes with a family owned business as other interests can come into play. How can you reassure investors that you intend to exit at some point? Also, are there or do you intend to raise VC funds?
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Jason Simmons
2 months ago
Just because Splash extended the end date, should not mean that original investors have to wait to get promised rewards. It’s not fair. When will rewards be issued???
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David Amin
2 months ago
For most people wine is not a subscription. They enjoy going out an touching and feeling the bottle. This is a massive valuation that start engine investors will be immediately diluted and never see any daylight.
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Adam Sampson
2 months ago
You stated your revenue for the next year may be flat... $30 million? What is preventing your company from really breaking out?
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Yosef Hertz
3 months ago
Is any of your revenue subscription revenue? If so what percent? If not do you plan to offer subscriptions ?
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Yosef Hertz
3 months ago
Hi, what is the YTD revenue?
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Jairus McAllum
3 months ago
what are the companies exit strategy?
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Peter Brohl
3 months ago
I made the minimum investment ($499.29) about a monthe ago. At the current price of $1.87/share this equals 267 shares. But, I'm supposed to get a 10% bonus. Does this mean that I get 293.7 shares? Also, I don't see my investment anywhere. Will I be getting some sort of a stock certificate that reflects my investment? Finally, since you are raising this capital, what are the plans for it?
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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FAQS
Crowdfunding
With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.
At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.
Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.
For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.
Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.
Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
Slavina Koleva-Carulli
14 days ago
The investing round has closed at the end of October. When is the offering going to close and the funds invested? Thank you! Slavina
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