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GET A PIECE OF SENTINELS

Where Champions Are Made

Sentinels is a premier esports organization building champion-caliber esports teams and a massive, enthusiastic fanbase. Since 2018, we have grown to become a dominant voice of esports across all social media platforms, with millions of total followers and counting.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$194,021.11 Raised

REASONS TO INVEST

We developed a bold marketing and brand strategy and signed championship-caliber teams of esports players and influencers in order to engage a new generation of esports fans.

Per a report by Fortune Business Insights, the global esports market size is projected to reach $5.48 billion in 2029, at a CAGR of 21%*. We believe we are disrupting this market with our engagements on social media like Twitter.

Our mission is to become the top esports brand in the U.S. Now, we are preparing to scale by increasing the size of our star-studded player roster, growing our staff, developing our fan club and merchandise revenue streams, expanding our content, and building new ways to monetize the operation.

*Information from GlobeNewswire (Source)


The PITCH


Our Brand Engages A Massive Digital Community of Passionate Esports Fans


At Sentinels, we are a defining voice of a new generation of esports through ambitious branding, era-defining lineups, an engaged fanbase, and unrivaled marketing. The success of our top-tier championship teams and our brash voice online made us the leading esports brand in engagement on Twitter. As we grow, our goal is to build competitive teams across esports while giving passionate fans access to our players and content to develop a strong, connected community around esports. 



The PrOblem & Our Solution


Combining Our Fresh Brand Voice With Teams of Champion Players


As the esports industry rapidly evolves, we have developed a brand and marketing strategy to engage and represent a new generation of young, passionate fans. We combine our brash, confident voice with support for the world’s most popular stars and creators to set a new standard for esports digital content. 



Our seasoned leadership expertly identifies top esports talent, earning us championship trophies in every game we play. Meanwhile, we find creative ways to speak to new audiences by using our in-house creative team to produce commercial-grade media every week.


We generate revenue through five primary channels:

  • Merchandise
  • Sponsorship
  • Team share of digital goods
  • Participation payments from game publishers
  • Team share of prize money



The Market & our traction


Engaging the Next Generation of Fans in a Rapidly Growing Industry


The global esports market is valued at $1.72 billion as of 2023 (Source), and is expected to reach $5.5 billion by 2029 at a CAGR of 21% (Source). The global esports audience has grown to 540 million viewers as of 2023 (Source).


*The above chart is pulled from Esports Charts. The numbers are subject to change as Esports Charts receives viewership data from different sources. The chart represents regular season views only.


Our winning brand strategy and direct engagement with fans have earned us a community of 942K Twitter followers. Our average engagement per post on Twitter activations exceeds all other esports accounts. With this raise, we plan to develop bold, creative new strategies for converting our massive following to revenue. 


Since our relaunch as Sentinels, we have focused on signing only high-impact content creators with large engaged fan bases, building teams that compete at the highest levels to create winning moments boosting fan engagement.



WHy Invest


Setting New Standards for Esports Organizations

*The above testimonial may not be representative of the opinions or of the experiences of other users and is not a guarantee of future performance or success.


We launched Sentinels with the clear goal to become a top-ten brand in esports by fielding championship teams in new games. In the last three years, Sentinels has built a legacy of championship-caliber rosters with consistent results while maintaining its stature as a popular esports brand in North America. As we continue to grow our highly engaged fanbase, we will continue to develop new ways to translate their value to leagues and sponsors into revenue. Join us as we imagine new possibilities for the esports industry. 



ABOUT

HEADQUARTERS
6100 Center Drive , Suite 1075
Los Angeles, CA 90045

Sentinels is a premier esports organization building champion-caliber esports teams and a massive, enthusiastic fanbase. Since 2018, we have grown to become a dominant voice of esports across all social media platforms, with millions of total followers and counting.

TEAM

Robert (Rob) Moore
Robert (Rob) Moore
Chief Executive Officer, Chief Financial Officer, Director
From 2018 to present, CEO of P1 Esports LLC. Have overseen all areas of Sentinels, seeking to connect fans with winning esports teams and engaging content. Sentinels won global events in Fortnite in 2019, Valorant in 2021, and Halo in 2022. Sentinels has become the most engaged esports brand in North America. From 2021 to present Director Black Spade Acquisition Company. From 2005 to 2016, Moore was at Paramount Pictures serving as Vice Chairman. Responsible for all areas of global marketing and distribution including oversight of the launches of some of the biggest franchises in the history of the movie business including Transformers and Iron Man. Moore also spent 13 years with Walt Disney Studios including time as CFO of the Studio. During this tenure was instrumental in forming and expanding Disney’s partnership with Pixar Animation Studios.
Eric Anmin Ma

Eric Anmin Ma

Chief Operating Officer, Secretary

Eric Anmin Ma is the COO of Sentinels, and one of the founding members of the original Phoenix1 Organization. In the last 7 years, Eric led the competitive esports operations at Phoenix1/Sentinels, developed and managed talent and staff in multiple esports titles including League of Legends, Overwatch (LA Gladiators), Fornite, Halo Infinite, Valorant, and Wild Rift. Eric will continue to identify talents and develop infrastructure to make Sentinels the best team in all of current and future esports titles.
Aileena Xu

Aileena Xu

Chief Revenue Officer

Esports veteran with 10+ years of experience in the gaming, influencer, and esports industries. Gaming Influencer with 500k+ followers. TSM founding team. Recognized by Forbes 30 Under 30 - Games 2019, skilled in Marketing, Business and Brand Development, Content Creation, Talent Management, Event Planning, and Social Media. 
Sean Meiliunas

Sean Meiliunas

Vice President of Content

Sean Meiliunas is currently Vice President of Content where he oversees Sentinels' content strategy and manages the company's thriving video production team. Sean joined Sentinels in 2018 as a video editor. Sean started in Esports marketing with a role as "Content Producer" at theScore Inc. in Toronto, Canada. After substantial success building theScore esports channels, Sean moved to Los Angeles, California to work for the popular esports app & content channel: "Blitz Esports".

Charlie Lipsie

Charlie Lipsie

Vice President of Operations

Charlie Lipsie has been part of Sentinels since its inception in 2018. Prior to this role, Charlie spent 2 years competing with the Cloud 9 League of Legends team as a coach. With competitive experience from Cloud 9, Lipsie has been building successful teams for Sentinels ever since. Lipsie has been a major part of assessing championship-caliber talent across several titles including Fortnite, Overwatch, Halo Infinite, and Valorant.
Jerry Greenberg

Jerry Greenberg

Director

Jerry A. Greenberg is an entrepreneur. From 1990-2006 he was Co-Founder, Co-CEO & Co-Chairman of Sapient, a recognized global leader in e-commerce, internet technology, social media, and digital marketing. He was also Co-Chairman of Sapient from 2011-2015. In 2008, he Co-Founded and is the CEO of Sushi Nozawa Group, known for SUGARFISH and KazuNori. Since 2008, he has Co-Founded three other restaurant concerns that he operates with his partners. Jerry graduated from Harvard University with a degree in economics

TERMS

Sentinels
Overview
PRICE PER SHARE
$3.15
DEADLINE
Nov. 4, 2023 at 6:59 AM UTC
VALUATION
$30.09M
FUNDING GOAL
$15k - $1.23M
Breakdown
MIN INVESTMENT
$299.25
MAX INVESTMENT
$1,234,998.45
MIN NUMBER OF SHARES OFFERED
4,761
MAX NUMBER OF SHARES OFFERED
392,063
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$683,481

$752,089

Cash & Cash Equivalents

$185,221

$249,847

Accounts Receivable

$362,105

$495,238

Short-Term Debt

$395,171

$278,298

Long-Term Debt

$2,100,000

$2,850,000

Revenue & Sales

$2,431,231

$1,490,085

Costs of Goods Sold

$507,930

$156,473

Taxes Paid

$0

$0

Net Income

-$8,209,501

-$6,398,614

Perks:

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Loyalty Bonus | 5% Bonus Shares

As you have previously invested in Sentinels, are a SEN Society member, a Customer, or a TTW Reservation Holder, you are eligible for additional bonus shares.

Investment Incentives and Bonuses*

Time-Based Perks

Super Fans

Invest within the first 72 hours and receive 15% bonus shares.

Super Early Bird

Invest within the next 72 hours and receive 10% bonus shares.

Early Bird Bonus

Invest within the next 7 days and receive 5% bonus shares.

Amount-Based Perks

Bronze Perk | $500+

Invest $500+ and receive a Limited Edition Authentic Pro Jersey.

Silver Perk | $1,000+

Invest $1,000+ and receive a Limited Edition Authentic Pro Jersey and an exclusive owners-only varsity jacket

Gold Perk | $5,000+

Invest $5,000+ and receive 5% bonus shares, an exclusive owners-only varsity jacket, Receive a Limited Edition Authentic Pro Jersey signed by your favorite player, access to Virtual Stakeholders Meeting

Platinum Perk | $10,000+

Invest $10K+ and get 10% bonus shares, varsity jacket, signed Authentic Pro Jersey, access to play 1 match online vs your favorite player, access to Virtual Stakeholders Meetings

Diamond Perk | $25,000+

Invest $25K+ and get 10% bonus shares, varsity jacket, signed Authentic Pro Jersey play one match online with a pro player, access to Virtual Stakeholders Meetings, Enjoy a trip to LA to tour Sentinels offices, participate in meet and greet with pro players

Master Perk | $50,000+

Invest $50K+ and get 15% bonus shares, varsity jacket, signed Authentic Pro Jersey, play one match online with a pro player, access to Virtual Stakeholders Meetings, Enjoy a trip to LA to tour Sentinels offices, participate in meet and greet with pro players.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

StartEngine 10% OWNERS BONUS

Sentinels Corporation will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $3.15 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $315. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and Loyalty Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

ALL UPDATES










REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Sentinels.

10%

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Owners bonus

Owner’s Bonus

Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).

JOIN THE DISCUSSION

0/2500

DN
Demetri Nicart

15 days ago

Hello, I am curious how the rewards will be sent out? Or will we receive an email?

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ED
Edward Dascanio

a month ago

Hello. Quick question for Rob Moore, Esports is said to expect a 318.6% increase in market value ($1.72B to $5.48B in 6 years from now, +$626.6M/yr). What trend do Sentinels see, in comparison to Esports, over the next 6 years? Obviously, SEN is a small part of the Esports sector so I do not expect numbers anywhere near these, but are the relative projections similar? If not, (better or worse) what numbers do we have?

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TC
Tristin Chambers

a month ago

Hey there, I have a few questions. 1) Given the recent injection of $3.4 million from the ownership group, do you plan on extending the crowdfund to allow more fans to invest knowing that the company is financially stable? 2) What are some verticals that you think within the esports, creator or overall gaming space that Sentinels is considering moving into that will improve revenue, create strategic value, etc.

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0

TL
Theodore Lyons

4 months ago

Hi there - what is your most recent monthly burn rate and cash on hand? Additionally, are you raising a parallel angel or VC round simultaneously? If yes, who is investing in this round?

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KH
Kevin Hardman

4 months ago

Not to be critical, but your losses are staggering: net loss of over $6M in '21, and another $8M in '22 (coinciding with a burn rate of almost $700K per month...) I understand that most of this is salaries, but (a) how do you plan to reverse this trend, and (b) when do you anticipate becoming profitable?

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GH
Grigore Hreniuc

4 months ago

This is a joke. Why invest until more information is available.

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HOW INVESTING WORKS

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RAISED
$194,021.11
INVESTORS
111
MIN INVEST
$299.25
VALUATION
$30.09M

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