This round is no longer accepting investments, but hundreds just like it are live now.

CLOSED

GET A PIECE OF SAUCE BAE

Sauce Bae, the only Bae you need.

Sauce Bae is a healthy hot sauce company that provides consumers with a clean and flavorful alternative in a $5B industry. Now available in 1,000+ major retail locations, and is carried by the 2 largest national health food distributors: UNFI and KeHE, with lifetime revenue over $1M.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$145,024.53 Raised

REASONS TO INVEST

Sauce Bae is available in 1,000+ major retail locations, including ShopRite, ACME, Safeway, Stop & Shop, Harris Teeter, and more, in 2 major health food distribution channels and has been featured by Forbes and CNN.

Our sauces aren’t the only thing on fire — over $1M in sales since ’19, budding partnerships with Brooke “Chef Bae” Baevsky and Memphis May Fire, and featured on the hit show Hot Ones in Season 9 (over 145M views).

In a booming $5 Billion market, consumers are craving natural and health-focused products, and Sauce Bae delivers with our turmeric-infused, low-sodium recipe, free from artificial thickeners and additives.

the pitch


Better Tasting, Better For You!


At Sauce Bae, our vision is simple. We want to deliver tantalizing flavors that won't compromise your health or your budget through our premium taste and unbeatable quality. With each bottle, you're not only treating your taste buds but also supporting a healthier lifestyle. Sauce Bae is a healthy hot sauce company that is low in sodium, uses no artificial additives, and utilizes whole, clean ingredients, including turmeric, to provide consumers with a clean and flavorful alternative to a $5B industry.



Behind Sauce Bae stands a true culinary pioneer — Founder Kevin Carbone. Carbone was diagnosed with ulcerative colitis at 21 and since then has been on a path toward better health. While falling in love with eating clean and turmeric, Kevin created his original Sauce Bae recipe in his parents' kitchen, and with $24,000 has single-handedly launched Sauce Bae and has grossed over $1M in lifetime sales. Sauce Bae is available in over 1,000 major retail stores across the country, including retailers such as ShopRite, Harris Teeter, ACME, Safeway, Giant, and Stop & Shop. It is also carried by UNFI & KeHE, 2 of the largest national health and specialty food distributors in the country, and is conveniently available for purchase on Amazon and our website.




THE PROBLEM & OUR SOLUTION


Sauce Bae: The Healthy Hot Sauce Hero the World Deserves

We all crave a healthy, flavorful hot sauce, but, in our view, major grocery chains have failed us with their high-sodium, preservative-packed, and sugar-laden options. People deserve a solution to this burning-hot problem; enter Sauce Bae — the clean and flavorful hot sauce choice. We want Sauce Bae to be affordable for everyone. That’s why as we expand into more retailers, we’ll remain competitively priced, making Sauce Bae the ultimate grocery shopping companion.



Sauce Bae brings a fresh breeze of change, tantalizing your taste buds with its unique blend of real ingredients and the mighty superfood, turmeric. Say goodbye to artificial thickeners and unwanted additives that are found in most hot sauces! With low sodium, only real ingredients, and no compromises on quality, Sauce Bae stands to become the go-to healthy choice for a hot sauce that’s better tasting and better for you.


tHe market & our traction


A HOT $5B Market Demands Health-Conscious Choices

The hot sauce industry is a vibrant and booming arena that has captured the hearts and taste buds of millions. The global hot sauce market has already reached a staggering $5 Billion in 2022, and the forecast is burning bright. IMARC Group predicts that by 2028, the market will scorch its way to an impressive $6.8 Billion, with a scintillating growth rate of 5.2% during 2023 - 2028. Plus, with the rise of home cooking and entertaining trends, as well as the increasing demand for natural and organic food products, Sauce Bae has found its sweet spot by filling a void that no other brand has claimed: becoming the go-to healthy hot sauce. Sauce Bae's secret weapon? Turmeric, the golden ingredient that sets our flavors apart from the crowd. With no comparable options in sight, Sauce Bae has seized the opportunity to excel in a market thirsty for innovative and health-conscious choices.



We’ve also secured over 1,000 major retail locations and upcoming launches, including a collaboration hot sauce with celebrity private chef Brooke "Chef Bae" Baevsky and a partnership with metalcore band Memphis May Fire.



Sauce Bae is heating up the market with our traction, and Kevin has come a long way since creating his hot sauce in his parents' kitchen. With a star-studded appearance on season 9 of the beloved show Hot Ones, Sauce Bae was enjoyed by celebrities Kristen Bell, Trevor Noah, Aubrey Plaza, ScHoolboy Q, Adam DeVine, Juice WRLD, Idris Elba, Stone Cold Steve Austin, Halley Berry, and more! We've also garnered attention from prestigious publications like Forbes, CNN, Brobible, USA Today, WRAL, Hoboken Girl, and Asbury Park Press, solidifying our position in this fast-growing market. (Sources: ForbesCNNBrobibleUSA TodayWRALHoboken GirlAsbury Park Press)




*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.


WHY INVEST


Turn Up The Heat With Sauce Bae


With over 1,000 major retail stores already stocking our fiery delights, partnerships with industry giants UNFI and KeHE, and a mouthwatering $1 million-plus in lifetime sales, Sauce Bae is making its mark. Our Amazon reviews are sizzling at 1,600 strong, and we've even had the honor of gracing the screens of Hot Ones with 145M views, earning organic endorsements from A-list celebrities. (Source) Not to mention, our founder Kevin Carbone has been nominated for Forbes' esteemed Next 1000 list. (Source) With a successful family and friends raise of $310,000 and a StartEngine raise on the horizon, we believe Sauce Bae is on track to keep growing. 



Kevin bootstrapped his way to build Sauce Bae from the ground up and has achieved substantial success alone — imagine what he can do with a sizable StartEngine raise he’ll use to expand his team and manpower.


Together, we'll turn up the heat, capture the taste buds of millions, and establish Sauce Bae as the coveted champion of healthy, flavorful hot sauces. Invest in Sauce Bae today!


ABOUT

HEADQUARTERS
54 Hudson Street, 104A
FREEHOLD, NJ 07728

Sauce Bae is a healthy hot sauce company that provides consumers with a clean and flavorful alternative in a $5B industry. Now available in 1,000+ major retail locations, and is carried by the 2 largest national health food distributors: UNFI and KeHE, with lifetime revenue over $1M.

TEAM

Kevin Erik Carbone
Kevin Erik Carbone
CEO, CFO, Board Director and Founder
Kevin Carbone is a 32-year-old entrepreneur from the Jersey Shore with a passion for health and fitness. Kevin graduated Cum Laude from Ramapo College in 2013 with a Bachelor of Finance. After graduation, he began honing his research and analytical skills at Bloomberg, and then went on to manage the analytics department at NRG’s Solar Division. 

The seed for Sauce Bae was planted 11 years ago when Kevin was diagnosed with Ulcerative Colitis at age 21. This propelled him towards a health-conscious lifestyle, where he discovered the transformative power of turmeric and clean eating. Realizing a void in the market for genuinely natural, low-sodium, turmeric-infused hot sauce, Kevin created Sauce Bae's original recipe in 2017 along with all the current branding himself. Today, Kevin is committed to making Sauce Bae a household name and the preferred choice for health-conscious hot sauce enthusiasts.

Esty DelCioppo

Esty DelCioppo

Contributing Advisor

With over 20 years of experience in advertising, Esty Gorman DelCioppo currently works at Google as a Creative Effectiveness Lead, helping brands develop more impactful communications on Google and YouTube. Esty began her career in media at OMD before joining the Account Planning team at BBDO, where she led strategy for clients including Mars, J&J, and P&G, and later headed up the strategic team at Iris NY, for clients such as Barclaycard, Reckitt Benckiser, & Adidas. Esty also teaches Account Planning at Miami Ad School (which she also attended) and has a bachelor's degree in Political Science from Colgate University.
Jim DelCioppo

Jim DelCioppo

Contributing Advisor

Jim is an award-winning veteran media and communications professional with over 25 years of experience in journalism, content creation, graphic design, brand marketing, product development, and digital media strategy. He was previously a top editor at the New York Post, where he launched the paper’s digital team.

TERMS

Sauce Bae
Overview
PRICE PER SHARE
$0.60
DEADLINE
Nov. 18, 2023 at 7:59 AM UTC
VALUATION
$3.6M
FUNDING GOAL
$15k - $1M
Breakdown
MIN INVESTMENT
$120
MAX INVESTMENT
$1,000,099.20
MIN NUMBER OF SHARES OFFERED
25,000
MAX NUMBER OF SHARES OFFERED
1,666,832
OFFERING TYPE
Equity
SHARES OFFERED
Class B Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$155,256

$41,621

Cash & Cash Equivalents

$74,920

$14,907

Accounts Receivable

$0

$3,597

Short-Term Debt

$10,965

$44,787

Long-Term Debt

$326,618

$6,102

Revenue & Sales

$355,454

$216,349

Costs of Goods Sold

$158,244

$65,674

Taxes Paid

$0

$0

Net Income

-$133,640

$10,934

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Loyalty Bonus

Friends and Family of Sauce Bae get 7% bonus shares

EARLY BIRD Investor Perk

Friends and Family Early Birds

Invest in the first 72 hours, get 10% bonus shares

Super Early Bird Bonus

Invest in the first week, get 7% bonus shares

Early Bird Bonus

Invest in the first month, get 5% bonus shares

Volume-Based Perks

Tier 1 Perk — Invest $500+ and receive

- 1 Jumbo Sauce Bae Tote Bag

- 1 Sauce Bae Dad Hat

- 1 Sauce Bae Vinyl Sticker

- 1 Bottle of Sauce Bae Skinny Habanero or Hotter Habanero

Tier 2 Perk — Invest $1000+ and receive

- 1 Jumbo Sauce Bae Tote Bag

- 1 Sauce Bae Dad Hat

- 2 Sauce Bae Vinyl Stickers

- 1 Bottle of Sauce Bae Skinny Habanero or Hotter Habanero

- 1 Membership to Private Sauce Bae Investor Discord

Tier 3 Perk — Invest $5,000+ and receive

- 1 Jumbo Sauce Bae Tote Bag

- 1 Sauce Bae Dad Hat

- 2 Sauce Bae Vinyl Stickers

- 1 Bottle of Sauce Bae Skinny Habanero or Hotter Habanero

- 1 Membership to Private Sauce Bae Investor Discord

- 1 Black Sauce Bae Hoodie

Tier 4 Perk — Invest $10,000+ and receive

- 4% bonus shares

- 1 Jumbo Sauce Bae Tote Bag

- 1 Sauce Bae Dad Hat

- 2 Sauce Bae Vinyl Stickers

- 1 Bottle of Sauce Bae Skinny Habanero 

- 1 Bottle of Sauce Bae Hotter Habanero

- 1 Membership to Private Sauce Bae Investor Discord

- 1 Black Sauce Bae Hoodie

Tier 5 Perk — Invest $25,000+ and receive:

- 8% bonus shares

- All perks above

- Taste testing/feedback privileges for new product launches before they go live

- 6 bottles of Sauce Bae Skinny Habanero

- 6 bottles of Sauce Bae Hotter Habanero

Tier 6 Perk — Invest $50,000+ and receive:

- 10% bonus shares

- All perks above

- Founder’s direct mobile phone number

Tier 7 Perk — Invest $100,000+ and receive:

14% bonus shares

- All perks above

- Case of Sauce Bae Skinny Habanero (12 bottles)

- Case of Sauce Bae Hotter Habanero (12 bottles)

* In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed. Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account. Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account. 

The 10% StartEngine Owners' Bonus

Skinny Flav, Inc. d/b/a Sauce Bae will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $0.60 / share, you will receive 100 shares of Class B Common Stock meaning you'll own 110 shares for $60. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative.

ALL UPDATES










REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Sauce Bae.

10%

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Owners bonus

Owner’s Bonus

Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).

JOIN THE DISCUSSION

0/2500

FE
Francis Erdman

a month ago

are you break even in terms of inflows and outflows, and if not, what is your time estimate to break even, and do you have the runway to sustain that?

1

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DA
David Amin

2 months ago

Possibly a worthy investment. Reasonable Valuation. Healthy growth should improve cash flow and a consumable product. The valuation could be better but I do think that the investors will get a return. Now would a shark invest......probably no.

0

0

GO
Grant Oster

2 months ago

I am eager to both financially invest in your company and contribute my marketing expertise to support its growth and success (if your interested!).

1

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SN
Sherwood Neiss

3 months ago

Hi, I’m from D3VC, a venture fund specializing in equity crowdfunding investments. As part of our due diligence, we have a few questions regarding your progress. Could you please share some insights on how this year has been for SauceBae in terms of revenues and other key performance indicators? Additionally, we’re curious about which distribution channels have been most effective for you and your plans for scaling the network. Lastly, what are your thoughts on potential exit strategies? Looking forward to your response!

3

0













JI
Jerry Irwin

3 months ago

Thanx for the clarification; don't know where I got the 10% from

0

0

JI
Jerry Irwin

3 months ago

Why only advertise 10% less sodium when you could be using MicroSalt's product which has 50% less sodium than regular salt?

1

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JG
JOHN PAUL Grey

3 months ago

Hey Kevin! Hope all is well with you and the team! Big sauce lover here so this popping up in my feed was a welcome sight. What are your plans for this funding round to create more growth and market value? Also, what are some challenges you see with the market?

2

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DH
Douglas Hopkins

3 months ago

Howdy Kevin, I love hot sauce and love that I found y'all. Can I ask how it would work making a investment here, I never used Start Engine before. Will the price of the stock change overtime after the investment time period is over? Would yall ever go public like companies on robinhood or the webull app. I think I love the idea of being apart of this but I'm just unsure of how it works..also I think it'll be great if Startengine.com makes a app for Android users.

2

0













KC
Kevin Carbone

Sauce Bae

3 months ago

Hi Everyone! Kevin Carbone - Founder here. Feel free to ask away! Happy to answer any and all questions.

0

0

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RAISED
$145,024.53
INVESTORS
231
MIN INVEST
$120
VALUATION
$3.6M

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