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Power In The Hands Of A Few

Saleen is a well-known company with a 40-year history in the automotive industry. The company started in competitive racing and quickly moved to manufacturing high-performance automobiles, including those under the Ford Motor Company umbrella. Saleen is continuing the Saleen Original Series, with the launch of the Saleen S1, a two-seater sports car entirely designed and developed by Saleen Automotive.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$1,122,465.98 Raised


Saleen is the leader in designing and manufacturing American high-performance sports cars and supercars. With 40+ years of experience developing cars with the Ford Motor Company, Saleen is now fundraising to bring the Saleen S1 to market.

With 300+ racing wins, Saleen has been featured in Road & Track, USA Today, Wall Street Journal, Robb Report, Motor Trend, Muscle Cars and Trucks, Auto Evolution, Teslarati, Hot Cars, Fox News, and more.

The Luxury-Premium Performance market was $617 billion in 2022 and is expected to reach over $1 trillion by 2030. Saleen hopes to capitalize on this growth by continuing the Saleen Original Series.

the pitch

From Ford To The Future 

While the Saleen S1 is brand new, the Saleen business is far from new. The company has a 40-year history with the Ford Motor Company, where they design, develop, manufacture, and sell high-performance vehicles based on the chassis of the Ford Mustang, Ford F-150, and new Ford Bronco. While these Ford vehicles are part of the Saleen Signature Series, we are continuing our Saleen Original Series with the Saleen S1, a two-seater sports car entirely designed and developed by Saleen Automotive. 

Saleen is led by Steve Saleen, who is recognized worldwide for his expertise in specialized vehicle manufacturing, vehicle certification processes, and mass customization. In total, Steve Saleen has been an inventor to 25 patents across multiple facets of automobile design, development, and manufacturing.

The Problem & Our solution

Introducing the Saleen Original Series Nationwide

Bringing a new series of vehicles to the marketplace is almost impossible unless you are a large, established, global manufacturer. However, Saleen has been making original vehicles for years, commencing with the Saleen S7 Supercar in 2000, Ford GT 2004-2006, and the Dodge Viper.  

The Saleen S1 is the next chapter in the Saleen Original Series. Seeing the need for a true “Driver’s Car,” Steve Saleen and team started with a clean sheet of paper and designed the S1 based on 40 years of racing experience.

**The Saleen S1 is in the prototype phase and is not currently available on the market.


First Place Growth In The Luxury Car Premium Performance Market

We believe Saleen is positioned well in a growing market, as the luxury premium performance car market was estimated to be $617 billion in 2022 and is expected to grow at a CAGR of 6.9% from 2023 to 2030, reaching over $1 trillion by 2030.  Saleen hopes to capitalize on this growth by launching the Saleen Original Series, first with the S1 and then introducing additional models in the following years. Saleen is continuing to see strong demand throughout  the pandemic and is optimistic about the growth of its largest revenue stream, the Saleen Signature Series. (Source, Source)

Saleen generates revenue  by designing, developing, and manufacturing automobiles. Currently, the majority of our revenue comes from the Saleen Signature Series, which includes globally popular Ford automobiles such as the Ford Mustang, Ford F-150, and Ford Bronco.  The company’s newest revenue stream will come from the production and sales of the Saleen Original Series, which are designed, developed, and produced entirely in-house by Saleen Automotive.


We believe Saleen has a significant advantage in the marketplace over new competitors because of our existing distribution channels. We’ve established a dealership network of 80 Ford dealers and are continuously expanding as needed. By utilizing these dealers, Saleen has direct access into an existing customer base that provides tremendous opportunities. We also plan to open additional “Saleen Premiere” dealerships specifically aimed at marketing the Saleen Original Series like the S1. Saleen Premiere dealerships, much like the Ford dealers, are full service dealers that offer financing, service, and warranty. In addition to the dealership distribution model, Saleen also plans to expand on its previous 3e concept (Irvine) and open additional Saleen 3e centers at select locations. Saleen 3e Centers are direct to consumer showrooms (3e = Entertain, Educate, and Experience) that showcase the vehicles and the entire Saleen experience. 

*Saleen S7

With its 40 year racing legacy, it makes perfect sense for Saleen to be present at appropriate racing venues to further expand its reach. By utilizing  “Ride and Drives,” potentially new customers will be able to experience the awesome Saleen S1 first hand and turn the “interested” into “buyers.”


The Past, Present, & Future of Automobiles

We believe Saleen is an established and extremely successful company, meaning an investor will invest not only in a new car series, but also in a company already generating revenue through its relationship with Ford Motor Company, including a 40-year history of racing and manufacturing. In addition to this, an investor will be getting a stake in the Saleen Original Series, starting with the S1, a high-performance American-made two-seater sports car entirely developed and designed by Saleen Automotive.  

Saleen is fundraising to bring the S1 to market and eventually launch other cars in the Saleen Original Series. Investments in Saleen will help with S1 development, certification, manufacturing, the launch of Saleen 3e Centers, and the expansion of Saleen Original Series with other models.

Join Saleen and bring a new line of high-performance cars to the world! We create experiences, relationships, and lifestyles, centered around innovative, stylish, and high performance vehicles.


2735 Wardlow Road
Corona, CA 92882

Saleen is a well-known company with a 40-year history in the automotive industry. The company started in competitive racing and quickly moved to manufacturing high-performance automobiles, including those under the Ford Motor Company umbrella. Saleen is continuing the Saleen Original Series, with the launch of the Saleen S1, a two-seater sports car entirely designed and developed by Saleen Automotive.


Steve Saleen

Steve Saleen


Mr. Saleen, our founder, Chief Executive Officer, President and one of our directors, has been president and CEO of SMS since its formation in July 2008. He has been board chairman and CEO of Saleen Automotive since its formation in July 2011. Mr. Saleen is considered one of the most successful and well-known automotive icons in the country, making him a well-qualified candidate to serve as our CEO and director. Mr. Saleen’s entrepreneurial business plan laid the groundwork for an entirely new industry of design, engineering, manufacturing, and sales of high-performance vehicles that were race proven and marketed for sales through new car dealership showrooms nationwide. This included very successful racing programs featuring himself as a lead driver in vehicles of his design that went on to win championships. Mr. Saleen is generally recognized for his expertise in small volume vehicle manufacturing, vehicle transformation processes, and mass customization – creating customized products in an efficient mass – production manner. In August 2018, Mr. Saleen was presented with the Legends of Auto Award at a ceremony held in Monterey, CA. Previous recipients of the Legends of Auto Award include such automotive luminaries as Lee Iacocca, Jay Leno, Roger Penske, and the late Carroll Shelby. Mr. Saleen has a bachelor’s degree in business from the University of Southern California.
Charles Arzubiaga

Charles Arzubiaga

Vice President, Controller

Charles Arzubiaga has over 30 years of accounting and finance experience with both private and public companies. In the past he has worked in manufacturing and distribution, primarily as a department head or leader of an interdepartmental team. He is a graduate of the University of California Santa Barbara, with a degree in Business Economics and an emphasis in Accounting and can sometimes be fanatical about his beloved Running Gauchos men’s basketball team. When not at work, Charles enjoys traveling, live theater and dining with his wife Michelle and son Michael.

Greg Stacy

Greg Stacy

Vice President of Marketing

Gregory Stacy is Vice President of Marketing at Saleen Automotive. Greg is a consummate auto enthusiast with over 25 years of writing, producing and directing automotive content.

He began his career as a producer/cameraman and went on to produce and direct over 150 episodes of the award winning, weekly TV series Hot Rod Magazine on Speed Channel. He was the creative director and instrumental in launching the broadband, streaming network which became Motortrend OnDemand, and was later sold to Discovery Communications. Throughout his career in advertising he has worked with many automobile OEMs such as Acura, Honda, Fiat, Lexus, Toyota, Jeep, Dodge and Ram to name a few. Prior to joining Saleen, he was an executive producer at the world renowned Trailer Park agency in Hollywood, CA. While at Trailer Park, Greg was one of the leads and creative forces behind a series of Alfa Romeo commercials, and was the EP on the Alfa Romeo Super Bowl campaign that launched them back into the US market. Greg holds a BSME degree along with a MFA degree. He is a recipient of numerous CLIOs, Tellys, and ProMax/BDA advertising and content awards.

Werner Gruber

Werner Gruber

Vice President of Design

Werner Gruber is Vice President of Design at Saleen Automotive. He started his Career at Pininfarina, one of the most famous design houses in the automotive field. In 2010 he joined Ferrari and was the senior lead exterior designer of the LaFerrari, FXX-K and the Ferrari Portofino. 

In 2019 he joined Saleen and was involved in the Development of the Saleen S1, and the Saleen Formula; a track-only, formula spec racecar.

Having insight into the latest technology for the burgeoning EV marketplace, he worked as a consultant for BYD – Shenzhen, supervising numerous vehicles until 2021.

He has been a recipient of numerous design awards; including RedDot for the LaFerrari in 2015, RedDot Best of the Best in 2015 for the Ferrari FXX-K. His Projects also won the IF Gold Award for 2016, and RedDot Best of the Best for the Ferrari Portofino in 2018.

Paul Moore

Paul Moore

Vice President of Operations

Paul Moore is currently the Vice President of Operations at Saleen Automotive. He started his career in manufacturing at Boeing in the aircraft industry and earned many awards relating to quality standards and training of personnel. Paul was then chosen by the legendary Vic Edelbrock as the General Manager of the Exhaust & Suspension Divisions. He managed all aspects of Manufacturing and Engineering, introduced robotics and automation to the production process and oversaw the development of the Adjustable Trailing Arm which won Best Design at Sema. Paul also discovered and introduced Cerakote ceramic high temperature coatings to the aftermarket exhaust industry. Cerakote is currently utilized in most exhaust applications and is considered the industry leader. Paul then worked for Magnaflow Exhaust where he was the Project Manager in charge of designing and introducing headers as well as improving the design and automation of the successful Exhaust Manifold line. Paul is now overseeing Operations and Procurement for Saleen Automotive. He is focused on raising the efficiency, cost savings, quality and productivity of the builds. He works closely with engineering on new projects to achieve superior design and industry leading performance.

Frederic Blum

Frederic Blum

Vice President of Retail and Sales

Fred Blum currently serves as the Vice-President of Retail and Sales for Saleen Automotive. Prior to this role, Fred served as President of US Automotive International, a consulting firm focused on advising clients in the automotive industry on sales, marketing and distribution. Fred has also served as Executive Director of the Aljomaih Automotive Company, a distributor of General Motors in Saudi Arabia. Fred has a Bachelor's Degree in Business from the University of Minnesota, Carlson School of Business.
Dennis Hartmann

Dennis Hartmann


Dennis is the founding member of The Hartmann Law Group, a practice he commenced in 1990. His extensive litigation experience includes complex business litigation involving breach of fiduciary duty, employment, intellectual property and other business related matters. Dennis’ litigation experience also includes real estate matters, fraud, entertainment, partnership dissolution, pursuing fraudulent conveyances and breaking offshore trusts to dismantle vehicles with no purpose other than to hid assets. In addition to serving as lead counsel in multi-year trials involving financial fraud and breach of fiduciary duty, he has developed legal strategies, overseen all facts of pre-trial discovery, and argued motions before the trial court and the Court of Appeal. In 2015, Dennis and his firm successfully litigated a breach of fiduciary case in connection with a fraudulent sale of real estate that was awarded the largest judgment in California ($68,000,000) as reported in the Daily Journal. Dennis graduated Summa Cum Laude from University of Alabama and from the University of Texas School of Law (Austin) as a member of the Texas Law Review. Dennis works approximately 1 hour on an average weekly basis for Saleen.
Neil Hannemann

Neil Hannemann


Mr. Hannemann is currently a member of the board of directors for Saleen. Mr. Hannemann began his automotive career by attending General Motors Institute. Upon graduation he worked at Minicars, Inc., involved in government contracts regarding vehicle safety. He then took a job with Chrysler working at the Chrysler/Shelby Performance Center, which was run by automotive legend Carroll Shelby, where Neil was involved in research for vehicle performance and the development of specialty Shelby products. Neil was also a development engineer for the Dodge Viper, a program manager for the Viper GTS/R racing program, and a program manager for the Dodge NASCAR effort. After almost 20 years with Chrysler, Neil then went to Saleen to work for another automotive legend, Steve Saleen, to develop the road going version of the Saleen S7. This led to Neil becoming the Chief Engineer for the Ford GT, and Saleen was involved in the manufacturing of that vehicle. Finally, Neil went to another legendary company, McLaren to again develop road going supercars for the McLaren brand. Since 2007, Neil has been a consultant working in a wide range of areas with a focus on supporting litigation related to vehicle safety. Neil works approximately 1 hour on an average weekly basis for Saleen.
Michael Deschenes

Michael Deschenes


Mr. Deschenes is currently retired after having been active as an executive in the automobile industry for over 37 years. Most recently, Mr. Deschenes served as the Managing Director of Rampage Products, a Jeep accessory company, from January 2006 until March 2016. He holds a B.S. in Business Administration from California State University, Fullerton. Mr. Deschenes’ experience as an automobile industry executive qualifies him to serve as a director. Michael works approximately 1 hour on an average weekly basis for Saleen.


Oct. 6, 2023 at 6:59 AM UTC
$15k - $1.24M
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

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*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives & Bonuses*

Time-Based Perks

Invest within the first 72 hours and receive 20% bonus shares 

Invest within the first week and receive 15% bonus shares 

Invest within the first two weeks and receive 10% bonus shares 

Invest within the first three weeks and receive 5% bonus shares 

Amount-Based Perks

Lap Record Perk — Invest $1,500+ and receive 5% bonus shares

Supercar Perk — Invest $5,000+ and receive 10% bonus shares

Winners Perk — Invest $25,000+ and receive 15% bonus shares and a $2,500 credit on purchase of a new Saleen vehicle

Champions Perk — Invest $50,000+ and receive 20% bonus shares and a $5,000 credit on purchase of a new Saleen vehicle

Grand Prix Perk** — Invest $100,000+ and receive 20% bonus shares and a trip for 2 to Southern California, Saleen Mustang for the weekend, personal meeting + dinner with Steve Saleen

Loyalty Bonus

10% bonus shares to our existing shareholders, pledge holders, and TTW reservation holders. 

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.

** Includes coach class airfare from anywhere within the continental United States.

The 10% StartEngine Owners' Bonus

SALEEN AUTOMOTIVE, INC. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.25 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $125. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus 5% Loyalty Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.


Article Image
USA Today

Steve Saleen is back with a new $100K supercar

Article Image
Hot Cars

10 Things We Love About The Saleen S1

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Wall Street Journal

The Pure Automotive Muscle of the Saleen S7

Article Image

What Is a Saleen Mustang?

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Robb Report

Steve Saleen Became One of the World’s Best Mustang Tuners. Now He Has His Own Museum Exhibition



Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Saleen.


Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Owners bonus

Owner’s Bonus

Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).



Russell Cormier III

2 months ago

Hi TEAM SALEEN, I am a "START ENGINE INVESTOR" and my other investments sent me a LARGE TEE SHIRT and a HAT and I have received nothing from you?



Nir Kazin

2 months ago

Hi TEAM SALEEN! I am excited to be an investor in your company (1,260 shares), so thank you for the opportunity! I am curious if your company is planning on releasing a compact or mid-sized SUV in the future (i.e. Porche Macan and Cayenne)? Plus, are there any plans to bring your expertise to other car companies besides Ford?



Joe Palazola

2 months ago

Initially excited but what will the unit price be and how many of them can you produce in a year? If this is a limited/high priced auto then it would have to set itself apart in performance and based on the numbers I see here I don't think it does. If it is priced right MAYBE it can compete with the C8 Corvette. In profile it looks like a cross of a 370z and/or Alfa Romeo. Nothing really stands out.



Christopher Corkill

2 months ago

I'm very happy to invest in Saleen. We actually named our daughter Saleen because my wife and I loved the sn95 Saleen so much. I'd love to see the company shake up current day exotics with an S8, a successor to the S7!



Joshua Forsyth

2 months ago

First, I love the Saleen story and your card and am really excited about this offering. Secondly, in reviewing your financial information, you report revenues of $3.3 million and COGS of $3.6 million, which means Gross Profit is -$0.3 million. Net income is reported at $4.7 million. Can you explain how you got to these net income numbers? Thank you, Josh



David Amin

2 months ago

Debt & loosing money. That in itself is TOXIC. The market for such a boutique car is dominated by the big ones. At $34M in valuation you will never get your head above water. Think before you put money in. A shark would pass.



Thomas Crowley

2 months ago

Hi Steve, I am curious why with such strong brand recognition, you are turning to crowdfunding to raise capital? I also am curious as to your vision for the future of the company? It seems you have built a top team of design & performance car guys geared to building a great you have the experience on the team in taking a company public? Is that the goal? Thanks



Tom Schmitz

2 months ago

Hi Steve, Im Share holder... Thanks for letting me join! I have about 1,600 shares. How do I reserve one of the new cars coming out? Sincerely, Tom Schmitz Cell 562-754-5330



David Mussara

3 months ago

Hello Steve, I'm looking forward to reinvesting in your company. Are you going to be displaying the S1 at SEMA in Vegas this year?



Greg Horvath

3 months ago

I’m really interested in this but am a little gun shy because of past issues that have happened—-how can you tell me that this time around will be different? Thanks and I really wish you luck with this project




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