GET A PIECE OF SALEEN
Power In The Hands Of A Few
$710,389.67 Raised
REASONS TO INVEST
Saleen is the leader in designing and manufacturing American high-performance sports cars and supercars. With 40+ years of experience developing cars with the Ford Motor Company, Saleen is now fundraising to bring the Saleen S1 to market.
With 300+ racing wins, Saleen has been featured in Road & Track, USA Today, Wall Street Journal, Robb Report, Motor Trend, Muscle Cars and Trucks, Auto Evolution, Teslarati, Hot Cars, Fox News, and more.
The Luxury-Premium Performance market was $617 billion in 2022 and is expected to reach over $1 trillion by 2030. Saleen hopes to capitalize on this growth by continuing the Saleen Original Series.
the pitch
From Ford To The Future
While the Saleen S1 is brand new, the Saleen business is far from new. The company has a 40-year history with the Ford Motor Company, where they design, develop, manufacture, and sell high-performance vehicles based on the chassis of the Ford Mustang, Ford F-150, and new Ford Bronco. While these Ford vehicles are part of the Saleen Signature Series, we are continuing our Saleen Original Series with the Saleen S1, a two-seater sports car entirely designed and developed by Saleen Automotive.
Saleen is led by Steve Saleen, who is recognized worldwide for his expertise in specialized vehicle manufacturing, vehicle certification processes, and mass customization. In total, Steve Saleen has been an inventor to 25 patents across multiple facets of automobile design, development, and manufacturing.
The Problem & Our solution
Introducing the Saleen Original Series Nationwide
Bringing a new series of vehicles to the marketplace is almost impossible unless you are a large, established, global manufacturer. However, Saleen has been making original vehicles for years, commencing with the Saleen S7 Supercar in 2000, Ford GT 2004-2006, and the Dodge Viper.
The Saleen S1 is the next chapter in the Saleen Original Series. Seeing the need for a true “Driver’s Car,” Steve Saleen and team started with a clean sheet of paper and designed the S1 based on 40 years of racing experience.
**The Saleen S1 is in the prototype phase and is not currently available on the market.
THE MARKET & OUR TRACTION
First Place Growth In The Luxury Car Premium Performance Market
We believe Saleen is positioned well in a growing market, as the luxury premium performance car market was estimated to be $617 billion in 2022 and is expected to grow at a CAGR of 6.9% from 2023 to 2030, reaching over $1 trillion by 2030. Saleen hopes to capitalize on this growth by launching the Saleen Original Series, first with the S1 and then introducing additional models in the following years. Saleen is continuing to see strong demand throughout the pandemic and is optimistic about the growth of its largest revenue stream, the Saleen Signature Series. (Source, Source)
Saleen generates revenue by designing, developing, and manufacturing automobiles. Currently, the majority of our revenue comes from the Saleen Signature Series, which includes globally popular Ford automobiles such as the Ford Mustang, Ford F-150, and Ford Bronco. The company’s newest revenue stream will come from the production and sales of the Saleen Original Series, which are designed, developed, and produced entirely in-house by Saleen Automotive.
SALEEN DISTRIBUTION
We believe Saleen has a significant advantage in the marketplace over new competitors because of our existing distribution channels. We’ve established a dealership network of 80 Ford dealers and are continuously expanding as needed. By utilizing these dealers, Saleen has direct access into an existing customer base that provides tremendous opportunities. We also plan to open additional “Saleen Premiere” dealerships specifically aimed at marketing the Saleen Original Series like the S1. Saleen Premiere dealerships, much like the Ford dealers, are full service dealers that offer financing, service, and warranty. In addition to the dealership distribution model, Saleen also plans to expand on its previous 3e concept (Irvine) and open additional Saleen 3e centers at select locations. Saleen 3e Centers are direct to consumer showrooms (3e = Entertain, Educate, and Experience) that showcase the vehicles and the entire Saleen experience.
*Saleen S7
With its 40 year racing legacy, it makes perfect sense for Saleen to be present at appropriate racing venues to further expand its reach. By utilizing “Ride and Drives,” potentially new customers will be able to experience the awesome Saleen S1 first hand and turn the “interested” into “buyers.”
WHY INVEST
The Past, Present, & Future of Automobiles
We believe Saleen is an established and extremely successful company, meaning an investor will invest not only in a new car series, but also in a company already generating revenue through its relationship with Ford Motor Company, including a 40-year history of racing and manufacturing. In addition to this, an investor will be getting a stake in the Saleen Original Series, starting with the S1, a high-performance American-made two-seater sports car entirely developed and designed by Saleen Automotive.
Saleen is fundraising to bring the S1 to market and eventually launch other cars in the Saleen Original Series. Investments in Saleen will help with S1 development, certification, manufacturing, the launch of Saleen 3e Centers, and the expansion of Saleen Original Series with other models.
Join Saleen and bring a new line of high-performance cars to the world! We create experiences, relationships, and lifestyles, centered around innovative, stylish, and high performance vehicles.
ABOUT
HEADQUARTERS
2735 Wardlow Road
Corona, CA 92882
WEBSITE
View Site
Saleen is a well-known company with a 40-year history in the automotive industry. The company started in competitive racing and quickly moved to manufacturing high-performance automobiles, including those under the Ford Motor Company umbrella. Saleen is continuing the Saleen Original Series, with the launch of the Saleen S1, a two-seater sports car entirely designed and developed by Saleen Automotive.
TEAM
Steve Saleen
Director
Charles Arzubiaga
Vice President, Controller
Greg Stacy
Vice President of Marketing
He began his career as a producer/cameraman and went on to produce and direct over 150 episodes of the award winning, weekly TV series Hot Rod Magazine on Speed Channel. He was the creative director and instrumental in launching the broadband, streaming network Torque.tv which became Motortrend OnDemand, and was later sold to Discovery Communications. Throughout his career in advertising he has worked with many automobile OEMs such as Acura, Honda, Fiat, Lexus, Toyota, Jeep, Dodge and Ram to name a few. Prior to joining Saleen, he was an executive producer at the world renowned Trailer Park agency in Hollywood, CA. While at Trailer Park, Greg was one of the leads and creative forces behind a series of Alfa Romeo commercials, and was the EP on the Alfa Romeo Super Bowl campaign that launched them back into the US market. Greg holds a BSME degree along with a MFA degree. He is a recipient of numerous CLIOs, Tellys, and ProMax/BDA advertising and content awards.
Werner Gruber
Vice President of Design
In 2019 he joined Saleen and was involved in the Development of the Saleen S1, and the Saleen Formula; a track-only, formula spec racecar.
Having insight into the latest technology for the burgeoning EV marketplace, he worked as a consultant for BYD – Shenzhen, supervising numerous vehicles until 2021.
He has been a recipient of numerous design awards; including RedDot for the LaFerrari in 2015, RedDot Best of the Best in 2015 for the Ferrari FXX-K. His Projects also won the IF Gold Award for 2016, and RedDot Best of the Best for the Ferrari Portofino in 2018.
Paul Moore
Vice President of Operations
Frederic Blum
Vice President of Retail and Sales
Dennis Hartmann
Director
Neil Hannemann
Director
Michael Deschenes
Director
TERMS
Saleen
Overview
PRICE PER SHARE
$1.25
DEADLINE
Oct 6, 2023
VALUATION
$34.48M
FUNDING GOAL
$15k - $1.24M
Breakdown
MIN INVESTMENT
$498.75
MAX INVESTMENT
$1,235,000
MIN NUMBER OF SHARES OFFERED
12,000
MAX NUMBER OF SHARES OFFERED
988,000
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives & Bonuses*
Time-Based Perks
Invest within the first 72 hours and receive 20% bonus shares
Invest within the first week and receive 15% bonus shares
Invest within the first two weeks and receive 10% bonus shares
Invest within the first three weeks and receive 5% bonus shares
Amount-Based Perks
Lap Record Perk — Invest $1,500+ and receive 5% bonus shares
Supercar Perk — Invest $5,000+ and receive 10% bonus shares
Winners Perk — Invest $25,000+ and receive 15% bonus shares and a $2,500 credit on purchase of a new Saleen vehicle
Champions Perk — Invest $50,000+ and receive 20% bonus shares and a $5,000 credit on purchase of a new Saleen vehicle
Grand Prix Perk** — Invest $100,000+ and receive 20% bonus shares and a trip for 2 to Southern California, Saleen Mustang for the weekend, personal meeting + dinner with Steve Saleen
Loyalty Bonus
10% bonus shares to our existing shareholders, pledge holders, and TTW reservation holders.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.
** Includes coach class airfare from anywhere within the continental United States.
The 10% StartEngine Owners' Bonus
SALEEN AUTOMOTIVE, INC. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.25 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $125. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus 5% Loyalty Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.
NEW UPDATES
09.26.23
Adam Carolla Interviews Steve On Episode #3!
Dear Saleen Fans,
We are excited to bring you Episode #3 of the Saleen Interview Series, featuring Comedian, Actor, and Podcast Host Adam Carolla! Adam has had a lengthy career in the entertainment industry, including a ten year stint as host of Loveline on KROQ and MTV. Adam was also co-host and co-creator of The Man Show with Jimmy Kimmel, and has appeared on Dancing with the Stars and The Celebrity Apprentice, among other shows. Adam currently hosts The Adam Carolla Podcast, which holds the Guinness World Record for the most downloaded podcast ever. Adam also happens to be a HUGE lover of cars, which made our conversation even more exciting.
On this Episode, Adam chats with me on the track at Willow Springs. Watch the full episode below:
Our fundraise ends in less than two weeks, on Thursday, October 5th. With over $700k invested so far, time and space is running out!
As a a reminder, this Thursday, September 28, I will be hosting the final webinar for our fundraise on StartEngine.
This webinar will focus exclusively on the Saleen S1 and the Saleen Original Series. I'll also make sure to leave plenty of time for questions.
More information below:
Thursday, September 28
Time: 12pm - 1pm PST
Space is limited, so sign up now!
-Steve
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THE INFORMATION CONTAINED HEREIN DOES NOT CONSTITUTE AN OFFER TO BUY OR SELL, OR A SOLICITATION TO OFFER TO BY OR SELL, ANY SECURITY. SALEEN AUTOMOTIVE, INC. IS OFFERING SECURITIES THROUGH THE USE OF AN OFFERING STATEMENT THAT HAS BEEN FILED WITH THE SECURITIES AND EXCHANGE COMMISSION UNDER REGULATION CF. A COPY OF THE FINAL OFFERING CIRCULAR THAT FORMS A PART OF THE OFFERING STATEMENT MAY BE FOUND HERE:
https://www.sec.gov/Archives/edgar/data/1528098/000166516023001499/offeringmemoformc.pdf
THESE MATERIALS DO NOT CONSTITUTE AND MUST NOT BE CONSTRUED AS INVESTMENT ADVICE AND ARE QUALIFIED IN THEIR ENTIRETY BY THE OFFERING CIRCULAR.
AS OF THE DATE HEREOF, CAROLLA 2.O, LLC HAS RECEIVED $37,500.00 FOR MR. CAROLLA’S PARTICIPATION IN THESE VIDEOS, SOCIAL MEDIA POSTS AND RELATED CONTENT.
UNLESS OTHERWISE EXPRESSLY NOTED, ALL INFORMATION AND MATERIALS, INCLUDING, WITHOUT LIMITATION, IMAGES, ILLUSTRATIONS, DESIGNS, ICONS, PHOTOGRAPHS, VIDEO CLIPS, AND WRITTEN AND OTHER MATERIALS, THAT ARE PART OF THIS PRESENTATION ARE COPYRIGHTS, TRADEMARKS, SERVICE MARKS, TRADE NAMES, TRADE DRESS AND/OR OTHER INTELLECTUAL PROPERTY OWNED, CONTROLLED OR LICENSED BY SALEEN AUTOMOTIVE. NO MATERIAL FROM THIS PRESENTATION MAY BE COPIED, REPRODUCED, REPUBLISHED, UPLOADED, POSTED, TRANSMITTED OR DISTRIBUTED IN ANY WAY; PROVIDED, HOWEVER, THAT YOU MAY DOWNLOAD, WHERE SPECIFICALLY PERMITTED, ONE COPY OF THE MATERIALS ON ANY SINGLE COMPUTER FOR YOUR PERSONAL, NON-COMMERCIAL USE ONLY, PROVIDED YOU KEEP INTACT AND PROPERLY DISPLAY ALL COPYRIGHT, SECURITIES, AND OTHER PROPRIETARY NOTICES. YOU MAY NOT DISTRIBUTE, MODIFY, TRANSMIT, REUSE, REPOST, OR USE THE CONTENT OF THIS PRESENTATION, INCLUDING, WITHOUT LIMITATION, ANY TEXT, IMAGES, AUDIO AND VIDEO, FOR PUBLIC OR COMMERCIAL PURPOSES WITHOUT SALEEN AUTOMOTIVE’S WRITTEN PERMISSION. MODIFICATION OR USE OF THE INFORMATION OR MATERIALS FOR ANY OTHER PURPOSE WILL VIOLATE THE COPYRIGHT AND/OR INTELLECTUAL PROPERTY RIGHTS OF SALEEN AUTOMOTIVE.
09.25.23
Over $700k Raised!
Dear Saleen Family,
I am excited to announce that our fundraise here on StartEngine has just surpassed $700k raised! We also have more than 3000 people following our campaign, which shows that the crowd truly supports and believes in Saleen Automotive.
There is less than 2 weeks left before this fundraise closes, so make sure you invest now before this opportunity drives away!
Thank you to all for your support so far
-Steve
PRESS
ALL UPDATES
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
$498
Earn 10% Bonus Shares
Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.
$1,500
Lap Record Perk
Invest $1,500+ and receive 5% bonus shares
$5,000
Supercar Perk
Invest $5,000+ and receive 10% bonus shares
$25,000
Winners Perk
Invest $25,000+ and receive 15% bonus shares and a $2,500 credit on purchase of a new Saleen vehicle
$50,000
Champions Perk
Invest $50,000+ and receive 20% bonus shares and a $5,000 credit on purchase of a new Saleen vehicle
$100,000
Grand Prix Perk**
Invest $100,000+ and receive 20% bonus shares and a trip for 2 to Southern California, Saleen Mustang for the weekend, personal meeting + dinner with Steve Saleen
JOIN THE DISCUSSION
0/2500
David Amin
4 days ago
Debt & loosing money. That in itself is TOXIC. The market for such a boutique car is dominated by the big ones. At $34M in valuation you will never get your head above water. Think before you put money in. A shark would pass.
1
0
Thomas Crowley
5 days ago
Hi Steve,
I am curious why with such strong brand recognition, you are turning to crowdfunding to raise capital? I also am curious as to your vision for the future of the company? It seems you have built a top team of design & performance car guys geared to building a great ride...do you have the experience on the team in taking a company public? Is that the goal?
Thanks
1
0
Tom Schmitz
6 days ago
Hi Steve, Im Share holder... Thanks for letting me join!
I have about 1,600 shares.
How do I reserve one of the new cars coming out?
Sincerely, Tom Schmitz
tom4re@aol.com
Cell 562-754-5330
1
0
David Mussara
15 days ago
Hello Steve,
I'm looking forward to reinvesting in your company.
Are you going to be displaying the S1 at SEMA in Vegas this year?
1
0
Greg Horvath
25 days ago
I’m really interested in this but am a little gun shy because of past issues that have happened—-how can you tell me that this time around will be different? Thanks and I really wish you luck with this project
2
0
Thomas Mueller
a month ago
Can you please share a recording of the upcoming investor webinar once it's available. Not sure why but I got the following error message when trying to register: "We're sorry but this event is now full. To ask for more seats, contact the host."
1
0
Cliff Gager
2 months ago
I'm a former fox body owner and love your products! I'm a Floridian that moved to SoCal and was fortunate to visit the Irvine store back in the day. just gotta know how you cut that in half!!! Fascinating! I am excited to be part of this new venture... I now live in Rialto, would love to see the prototype someday! Good luck Steve!
1
0
Mark Verdin
2 months ago
I had started following the S1 Race Series before Covid hit, are there plans to start up the Series again? I live just southwest of New Orleans and I attend events at NOLA Motorsports Park. Are there any plans to visit these type of venues to "showoff" the S1 to the general public and possibly have cars to drive? Even if people had to pay a nominal fee to drive one, it could be an interesting and profitable marketing tool to inform the public on how great of a automobile the S1 is! I just wish I had more money to invest to see the Saleen dream of an in house affordable Supercar for the masses come to fruition.
1
0
Levi Stewart
2 months ago
Why can't the $100,000 level get you a deposit and a spot for a car?
0
0
HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.
At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.
Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.
For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.
Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.
Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
Joshua Forsyth
3 days ago
1
0