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ROCK’N the world, one spirit at a time!

ROCK'N Vodka is multi-award-winning, non-GMO, and 100% sugarcane spirit available in stores and restaurants in 12 states and online shipping to 41 states across the US, co-owned by Rock n' Roll Hall of Famer Rick Nielsen of Cheap Trick.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$474,217.52 Raised


ROCK’N Vodka is promoted by co-owner, Rick Nielsen on tour, in person, and on social media, and we’ve been featured on the Rachael Ray Show, Forbes, NASCAR, and more. We also have an ongoing partnership with several Hard Rock Casinos around the nation along with other celebrities and industry experts.

We have a non-compete clause with Breakthru Beverage, one of the largest distributors in the country, and partnerships with distributors such as Ben E. Keith Beverage, Mexcor, Summit, LDF and others with placement in Walmart, Target, Total Wine, Binny's, Goody Goody, Casey's, Twin Liquors, Spec's, and more.

We oversubscribed our first crowdfunding raise with over $1 Million in funding and over $100k in commitments from our waitlist. We doubled our retail locations in 2022. Our sales increased by 84.10% in 2022, with over 1,100% increase in e-commerce sales and 809.53% increase in social followers. ROCK’N Vodka is emerging with great traction we plan to take into the future.


ROCK'N Vodka is a multi-award-winning brand that is co-owned by Rock n' Roll Hall of Famer Rick Nielsen of Cheap Trick. Our vodka is made from 100%, non-GMO, and gluten-free sugarcane, making it one of the few sugarcane vodkas in the world. In 2022, we doubled our retail locations and increased our sales by 84.1%, with placements in major retailers and partnerships with major distributors. With major growth in sales and social media engagement, we plan to continue to open up to new markets into 2023. 

The Spirit That Thinks Outside the Box

We make fun and unique vodka that grabs the attention of consumers by using 100% non-GMO and gluten free sugar cane. Our founders Andy Roiniotis and Denny Trakas have been partners for 18 years, with a background in the restaurant hospitality business, and have successfully flipped 5 restaurants. We sell ROCK'N Vodka to distributors who then sell to retailers, and also sell both the vodka and merchandise directly to consumers from our website, including a crypto payment option!  


The Problem

The Vodka Market Lacks Excitement and Innovation

Vodka is a delicious, versatile favorite amongst spirits, but currently the bourbon and tequila markets dominate the specialty spirit category. We know that with a little innovation, vodka holds the same potential, and we are here to get people excited about vodka again! 

While developing our product, we realized that although sugar cane rums are quite common, many people still have not heard of sugarcane vodka. That’s where ROCK’N comes in. 

The Solution

ROCK'N Makes Vodka Fun Again!

Our vodka is made from 100%, non-GMO, and gluten-free sugarcane, making it one of the few sugarcane vodkas in the world. Its smooth, distinctive, and delicious taste makes it great to sip on the rocks, add to a drink, or use when cooking. It is distilled 4 times, with no sugar added after distillation, and is both gluten-free and vegan-friendly. Even people who dislike vodka have reported that they were pleasantly surprised by our product, and would choose to drink it! 

*These testimonials may not represent other customers' experiences and are not a guarantee of future performance or success.

The Market

With American vodka on the rise, our distinct flavor and celebrity-owned brand set us apart

Sugarcane vodkas are a special niche appealing to both loyal vodka drinkers and partisans of any alcoholic beverage. Our current retail markets include California, Florida, Georgia, Illinois, Iowa, Nevada, Oklahoma, Texas, Washington, Wisconsin, and Alberta and British Columbia in Canada. 

Being one of only a few sugarcane vodkas in the world, our unique flavor sets us apart. We are currently in a unique position for growth, as many restaurants, bars, and retailers are removing all Russian vodkas due to current world events. 

Our Traction

Celebrity Endorsements, Notable Features, and Major Partnerships

As a celebrity-owned brand gaining increasing global recognition, we have an edge on the competition thanks to our promotions by co-owners Rick Nielsen, Daxx Nielsen, and Miles Nielsen. We have received numerous endorsements from celebrities and influencers like Sammy Hagar, Shannon MacDonald, Corey Anderson, and Rulon Gardner. 

Our sales increased by 84.10% in 2022, with e-commerce sales increasing by 1,054%. We had over 15 million impressions on Facebook, Instagram, and YouTube alone in 2022. Our Facebook followers grew over 800% in 2022 to 32,000+ fans. 

ROCK’N Vodka was featured in Forbes as the Double Gold Winner at the New York International Spirits Competition in 2021, and won Silver at the World Spirits Competition in San Francisco in the same year. In 2022, ROCK'N Vodka also won the Double Gold for packaging and design and the Gold award for taste at the PR%F Awards, the Silver award at the US Spirits Awards, and the Silver award at the Bartender Spirits Competition. We are officially trademarked in the United States, with a pending trademark in Canada. 

Why Invest

A Unique, Recognizable Brand and Strong Partnerships in an Evolving Market 

Our goal is to make ROCK’N Vodka a household name and easily accessible to every consumer in any environment. We have already formed partnerships with iconic brands and top-tier distributors, and the current events of today put us in a unique position for significant market capture, as an increasing number of bars, restaurants and retailers opt for American vodka. This fundraise will be used to increase our growth rate through higher-budgeted marketing, hiring sales representatives in every market, incentives for distributor sales representatives, and more POS and merchandise. We hope you’ll be a part of our success story! 

*These testimonials may not represent other investors' experiences and are not a guarantee of future performance or success.


400 Riverside Rd
Belvidere, IL 61008

ROCK'N Vodka is multi-award-winning, non-GMO, and 100% sugarcane spirit available in stores and restaurants in 12 states and online shipping to 41 states across the US, co-owned by Rock n' Roll Hall of Famer Rick Nielsen of Cheap Trick.


Rick Nielsen

Rick Nielsen


Rick Nielsen is an American musician and singer-songwriter, and is best known as the lead guitarist, main songwriter, and leader of Cheap Trick. Rick was born into a musical family, but he strayed from his opera singing parents to pursue a Rock & Roll career. He grew up learning to play different instruments in his family's music shop in Rockford, Illinois. Cheap Trick was born in 1973 with Bun E. Carlos, with his fellow band members joining sooner on. He's been creating music and touring since, and also created the famous five-neck guitar, as seen in his profile image and in ROCK'N Vodka logos. Rick has made numerous appearances on film and television, with multiple songs in different soundtracks. Performances on stages across the globe, music played on radio and streaming services everyday, and the band becoming a household name, it was no surprise that Cheap Trick was inducted into the Rock & Roll Hall of Fame in 2016. Rick became an investor in the new Hard Rock Rockford Casino as it was a major development in his hometown, and as Hard Rock is known to do, the company displayed this rockstar's memorabilia as the grand showcase. Through Hard Rock, Rick met Andy and was introduced to ROCK'N Vodka. Rick Nielsen was officially announced as the brand ambassador for ROCK'N Vodka in 2020. He later became a third owner of the brand and has become the face of the company. He continues to promote ROCK'N as he tours around the world, and regularly participates in marketing the brand by making appearances in-person, on social media, in radio, and more.

Karen Nielsen

Karen Nielsen


Born in Rockford, Illinois, and wife to Rock n' Roll Hall of Fame legend Rick Nielsen of Cheap Trick. Most importantly, she is the brains of the operation (jokes Rick Nielsen). She has played an integral role in Rick Nielsen's illustrious, 50-plus-year career, taking part in everything from branding to negotiating contracts. She is now assisting in the strategy for ROCK'N Vodka's growth. She is responsible for networking on behalf of the brand, such as sending bottles of ROCK'N to her celebrity friends, and partakes in the philanthropy projects of the company.

"Her biggest asset to the team is teaching us patience, as her go-to line is slow and steady" - Andy Roiniotis.

Andrew Roiniotis

Andrew Roiniotis

Vice President and Director

Born to Greek immigrants, Andrew (Andy) grew up working every role in the hospitality industry through his family restaurants in Waukegan, Illinois. Andy credits his father, Gus, for his strong work ethic as he was taught every responsibility in the business, and now he instills those same lessons into his current businesses and into his children. He credits his mother, Youla, for his thinking out-of-the-box mentality and not being afraid to take chances. This lead Andy to Hollywood, where he created Four Play, a reality show. Swimming with the sharks in Hollywood, Andy learned and credits his business strategies and negotiation skills that are still used today. In 2005, he moved to Rockford, Illinois to start a new restaurant with his partner Denny Trakas. Not settling for the success of one business, Andy and his partners turned one location into a group by launching three more restaurants and other businesses. In 2015, Andy and his wife Isabelle started Bella Rio Consulting, which oversaw branding/consulting and community relations for their enterprises. In over thirteen years, they grew the companies to over 200 employees throughout seven businesses. Andy and his partners wanted to ensure that they always gave back to the community. They have since raised upwards of $500,000 for various charities in the last decade and have invested over $5,000,000 in Illinois by identifying opportunities and activating a blended network to drive success thus resulting in a stronger local economy. Andy became a community leader and sought to share his knowledge with others everywhere, including local municipalities and nonprofit organizations. In 2019, a dream was turned into a reality as Bella Rio became the parent company of ROCK'N Vodka, the now multi-award-winning, sugarcane spirit. Andy's hard work and philithrophy allowed him the opportunity to invest in one of the most iconic brands in the world, Hard Rock Casino. There, Andy kept crossing paths with Rick Nielsen of Cheap Trick and later introduced him to ROCK'N Vodka, where Rick became a partner. "If you're the smartest person in the room, then you're in the wrong room." Andy believes that a person should constantly be educating themselves on the newest information and technologies.

Isabelle Roiniotis

Isabelle Roiniotis

President and Director

Isabelle, born to a Polish mother in Sydney, Australia, immigrated to the United States when she was younger and became a U.S. citizen in 2021. She says, "it was one of the proudest moments of my life, to be able to fulfill the American dream," and has now created an award-winning spirit. Isabelle worked as a Real Estate Agent in the 2000s and as a Business Office Manager in the early 2010s. This gave her the experience and knowledge to help run Kasa Properties with her husband, Andy, by overseeing the operations of their AirBnB's. Isabelle and Andy became proud parents to Kostantino and Alexander in 2013 and 2015. Out of any profession held, Isabelle said that being a mother was the most rewarding of all. She co-founded Bella Rio with Andy in 2015 to share their knowledge of creating success. She helped launch ROCK'N Vodka in 2019 and now specializes in public relations, marketing, sales, event planning, and recipe development. Isabelle also helps part-time at Holy Family Catholic Church as the Assistant Director of Evangelization in Rockford, Illinois where her role is to integrate the private school families with the church by planning events throughout the year. It is her passion to be able to give back to her community and has made valiant efforts to do so by utilizing their vast entreprise resources to contribute to many charitable causes.

Isabelle splits her time working up to 25 hours per week for the Holy Family Catholic Church as Assistant Director of Evangelization up and working 30+ hours per week for the Company.

Dionisios Trakas

Dionisios Trakas

Secretary and Director

Born and raised in northern Illinois, Dionisios (Denny) pursued a degree in biology and graduated from Marquette University. After a brief span in biotech, he shifted into the hospitality business where he went back to his family roots. In 2005, Denny sought to start a restaurant in Rockford, Illinois and partnered with Andy Roiniotis. Driven by the success of the first restaurant, he launched three more restaurants and other businesses in the area over the next several years with his partner. His primary focus was back-of-house, menu design, inventory, cost control, and purchasing. The two decided to venture into the spirit world in 2017 and have formulated an award-winning, one-of-a-kind, sugarcane vodka. In 2019, Bella Rio was used to launch ROCK'N Vodka and Denny became a third partner. Denny played a critical role in the development of the ROCK'N recipe as he had been the one to suggest that ROCK'N be made from non-GMO products. Although Denny helps oversee all ROCK'N operations, he has been the inspiration behind all point of sale items and merchandise design.

Dionisios currently works full-time with his other business TR Restaurant Group, known as rbi BRUNCH BAR, and currently on an as-needed basis with ROCK'N Vodka, but plans to work full time with ROCK'N once business operations allow for his transition. Denny currently works forty-plus hours per week for rbi.

Jandell Manguerra

Jandell Manguerra

Executive Administrator

Jandell was born in the Philippines and moved to the United States at a young age. He grew up loving cameras, but didn't decide to get serious about photography and film as his social influences drove him to study to become a doctor. In his late teen years, he decided to change fields and dedicated his time to studying cinematography outside of school. Jandell regularly volunteered for Vet Doc, a school class and charity that gave back to veterans and told their stories through documentaries. In 2021, Jandell interned for ROCK'N Vodka for several months before being hired full-time as the Executive Administrator. Marketing, content creation, sales, reporting, social media management, customer and partner relations. You name it and Jandell will be able to do it. Only in his early twenties, Jandell is driven and ready to make his mark in the world.


Rock'N Vodka
Oct 31, 2023
$10k - $3.95M
Preferred Stock
Preferred Series B

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets



Cash & Cash Equivalents



Accounts Receivable



Short-Term Debt



Long-Term Debt



Revenue & Sales



Costs of Goods Sold



Taxes Paid



Net Income



*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based Perks:

Friends and Family Early Birds

Invest within the first 48 hours and receive additional 15% bonus shares 

Super Early Bird Bonus

Invest within the first week and receive an additional 10% bonus shares

Early Bird Bonus

Invest within the first two weeks and receive an additional 5% bonus shares

Loyalty Bonus

Previous investors and individuals who were waitlisted in our previous campaign will receive 20% bonus shares

Amount-Based Perks:

$1,000+ | Tier 1

Invest $1,000+ and receive an Ownership Certificate + a Rick Nielsen signed ROCK'N tin tacker + 5% discount on ROCK'N merch

$5,000+ | Tier 2

Invest $5,000+ and receive a Collector's Edition Bottle of ROCK'N Vodka printed in ROCK'N VODKA RED (available only in 41 select states) + 10% discount on ROCK'N merch + previous Tier items

$10,000+ | Tier 3

Invest $10,000+ and receive a signed and numbered, limited gallery edition print by Shannon (The World’s Greatest Beatles Artist) with a Certificate of Authenticity, both signed by Rick and Shannon + 15% discount on ROCK’N merch + previous Tier items

$25,000+ | Tier 4

Invest $25,000+ and receive 5% bonus shares + 20% discount on ROCK'N merch + Two tickets to a Cheap Trick concert of your choice + previous Tier items

$50,000+ | Tier 5

Invest $50,000+ and receive 8% bonus shares + Private virtual meeting with owners including Rick Nielsen + previous Tier items

$100,000+ | Tier 6

Invest $100,000+ and receive 10% bonus shares + previous Tier items + an invite to the VIP Grand Opening at the Hard Rock Rockford Casino. Rick Nielsen will be the guest of honor with his iconic Explorer guitar built in front of the casino.

Disclaimer: The VIP Grand Opening and the other perks are subject to change dependent on the climate of national restrictions. An equal value event or other perk will be available to those who qualify as a contingent option. All accommodations, excluding travel, will be covered by ROCK’N Vodka for the VIP Grand Opening. The date of the event is yet to be determined. The “Collector’s Edition” bottle from ROCK’N Vodka is not available to non-U.S. investors and residents of Illinois, Iowa, Kentucky, Massachusetts, Mississippi, New Hampshire, Pennsylvania, Tennessee, and Utah. The bottle will also require an adult signature from someone above the age of 21 to sign off upon delivery.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for, with the exception of “audience-based” bonuses.  

If a company offers an “audience-based” bonus, this bonus only will stack with any other bonus you are eligible for. An “audience-based” bonus is a bonus that is available to a qualified group of investors based on campaign-specific criteria - such as previous investors, existing customers, or Testing-the-Waters (TTW) reservation holders. An issuer can only offer a single audience-based bonus. 

For example, a 10% audience-based bonus (i.e. prior investors) + a 10% OWNer’s bonus would receive an aggregate of 20% bonus shares.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Bella Rio Consulting, Inc. dba ROCK'N Vodka will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Preferred Series B at $1.90 per share, you will receive 110 Preferred Series B, meaning you'll own 110 shares for $190. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”.




Over the past week, we executed a comprehensive nationwide promotional campaign for ROCK'N Vodka through a NASCAR XFINITY Series race with Josh Bilicki, which included extensive event coverage and subsequent content editing. Additionally, we successfully organized a bottle signing event with Rick Nielsen and a concert featuring Miles Nielsen and the Rusted Hearts at Rookies RocHaus, all of which were filmed and edited in-house by our proficient team with diverse skill sets. Watch both of our videos from each event below!

The NASCAR promotion led us to expand our relationship and footprint with Total Wine. As a result, our product will be placed in the Total Wine spirit stores throughout Georgia. We will also be organizing events at these locations to boost ROCK'N sales, increase brand awareness, and cultivate consumer loyalty, ultimately aiming for sustained re-orders and enhanced market presence.

Click Here to Invest Now in ROCK'N Vodka



ROCK'N Vodka sales are developing in the United States and Canada, with 13,154 bottles (1,096 9L cases or 18.27 pallets) sold year-to-date to liquor stores, bars, and venues. Top performing retail distribution markets, in order of sales volume, are Illinois, California, Wisconsin, Georgia, Texas, Oklahoma, Canada, Iowa, and Florida.

The team is thrilled with these results. Notably, the rapid growth of markets like Wisconsin, launched in early 2023, achieved top sales due to our consistent market presence, strong distributor relationship, and effective marketing.

With real-time access to distributor inventory and par levels and a 44.9% national reorder rate, the team anticipates more reorders from distributors due to low inventory and the current sales rate. The sales breakdown for ROCK'N Vodka year-to-date is as follows:

  • 44.9%: Accounts reordering
  • 40.1%: New orders by the ROCK'N Team
  • 8.1%: E-commerce sales
  • 4.2%: Sales by distributors
  • 2.3%: Sales by independent contractors
  • 0.2%: Sales by investors

Nearly half of all ROCK'N sales come from repeat orders by bars and liquor stores, indicating increasing brand loyalty fostered through effective marketing and promotional events. The brand's newer Independent Contractors (Brand Ambassadors) program, offering commission-based positions, has contributed to sales through the ability to have various sales representatives across any market.

Click Here to Invest Now in ROCK'N Vodka


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Local restaurant owner creates vodka that goes “viral”

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USA Today

Corey Anderson def. Melvin Manhoef at Bellator 251: Best photos

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The New York International Spirits Competition Announces 2021 Medalists


Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Rock'N Vodka.


Earn 10% Bonus Shares

Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.


Tier 1

Invest $1,000+ and receive an Ownership Certificate + a Rick Nielsen signed ROCK'N tin tacker + 5% discount on ROCK'N merch


Tier 2

Invest $5,000+ and receive a Collector's Edition Bottle of ROCK'N Vodka printed in ROCK'N VODKA RED (available only in 41 select states) + 10% discount on ROCK'N merch + previous Tier items


Tier 3

Invest $10,000+ and receive a signed and numbered, limited gallery edition print by Shannon (The World’s Greatest Beatles Artist) with a Certificate of Authenticity, both signed by Rick and Shannon + 15% discount on ROCK’N merch + previous Tier items


Tier 4

Invest $25,000+ and receive 5% bonus shares + 20% discount on ROCK'N merch + Two tickets to a Cheap Trick concert of your choice + previous Tier items


Tier 5

Invest $50,000+ and receive 8% bonus shares + Private virtual meeting with owners including Rick Nielsen + previous Tier items


Tier 6

Invest $100,000+ and receive 10% bonus shares + previous Tier items + an invite to the VIP Grand Opening at the Hard Rock Rockford Casino. Rick Nielsen will be the guest of honor with his iconic Explorer guitar built in front of the casino.



Jeanne Demet

a month ago

SO EXCITING! Let's go ROCK'N! Keep up the great work!




a month ago

I invested back in May, and I still have not received my certificate and perks. Also, how do I track how my investment is doing?



Jeanne Demet

2 months ago

My investment has been deducted from my personal account, but it is not showing here in my profile. How long does that usually take?



Todd Sackett

3 months ago

when might I receive the stock certificate and swag? a



Daniel Batty

3 months ago

I have not received an email to 'reconfirm my investment'... Is that coming soon?



Jeff Hurst

5 months ago

Hi Andrew - I concur with Mr. Daniel below - keep the info flowing. How much are you looking to raise with this most recent offering and for what purpose? Feel free to send me an email directly if that is more than what you want to say in this format. Thanks - Keep up the Great Work!



Scott Terry

5 months ago

I I had some fun this Tuesday night with some familiar faces!



Daniel Sheputis

6 months ago

I'll tell you what I love about being invested in Rock'N Vodka, the updates. There are always updates being sent, even when the previous investment period closed, updates still were being sent. Other investments I have I often wonder if they are still operating, no updates. Keep up the great work, great product, great operation, we are going places!




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All investment opportunities are based on indicated interest from sellers and will need to be confirmed.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative and involves a high degree of risk. It should only be considered a long-term investment. You must be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid, and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks, and you should complete your own independent due diligence regarding the investment. This includes obtaining additional information about the company, opinions, financial projections, and legal or other investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment.

StartEngine Marketplace (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC. StartEngine Bulletin Board ("SE BB") is a bulletin board platform that advertises interest in shares of private companies that previously executed Reg CF or Reg A offerings. SE BB enables shareholders to communicate interest in potential sales of shares in private companies and investors to discover, review, and potentially invest in private companies. As a bulletin board platform, SE BB provides a venue for investors to access information about private company offerings and connect with potential sellers. SE BB is distinct and separate from StartEngine Secondary (“SE Secondary”), which is an SEC-registered Alternative Trading System (ATS) operated by SE Primary. SE Secondary facilitates the trading of securities by matching orders between buyers and sellers and facilitating executions of trades on the platform. While a security may be displayed on the bulletin board, these securities will be subject to certain restrictions which may prevent the ability to buy and sell these securities in a timely manner, if at all. Even if a security is qualified to be displayed on the bulletin board, there is no guarantee an active trading market for the securities will ever develop, or if developed, be maintained. You should assume that you may not be able to liquidate your investment for some time or be able to pledge these shares as collateral.