GET A PIECE OF ROCK'N VODKA
ROCK’N Vodka is promoted by co-owner, Rick Nielsen on tour, in person, and on social media, and we’ve been featured on the Rachael Ray Show, Forbes, NASCAR, and more. We also have an ongoing partnership with several Hard Rock Casinos around the nation along with other celebrities and industry experts.
We have a non-compete clause with Breakthru Beverage, one of the largest distributors in the country, and partnerships with distributors such as Ben E. Keith Beverage, Mexcor, Summit, LDF and others with placement in Walmart, Target, Total Wine, Binny's, Goody Goody, Casey's, Twin Liquors, Spec's, and more.
We oversubscribed our first crowdfunding raise with over $1 Million in funding and over $100k in commitments from our waitlist. We doubled our retail locations in 2022. Our sales increased by 84.10% in 2022, with over 1,100% increase in e-commerce sales and 809.53% increase in social followers. ROCK’N Vodka is emerging with great traction we plan to take into the future.
THE PITCH
ROCK'N Vodka is a multi-award-winning brand that is co-owned by Rock n' Roll Hall of Famer Rick Nielsen of Cheap Trick. Our vodka is made from 100%, non-GMO, and gluten-free sugarcane, making it one of the few sugarcane vodkas in the world. In 2022, we doubled our retail locations and increased our sales by 84.1%, with placements in major retailers and partnerships with major distributors. With major growth in sales and social media engagement, we plan to continue to open up to new markets into 2023.
We make fun and unique vodka that grabs the attention of consumers by using 100% non-GMO and gluten free sugar cane. Our founders Andy Roiniotis and Denny Trakas have been partners for 18 years, with a background in the restaurant hospitality business, and have successfully flipped 5 restaurants. We sell ROCK'N Vodka to distributors who then sell to retailers, and also sell both the vodka and merchandise directly to consumers from our website, including a crypto payment option!
The Problem
Vodka is a delicious, versatile favorite amongst spirits, but currently the bourbon and tequila markets dominate the specialty spirit category. We know that with a little innovation, vodka holds the same potential, and we are here to get people excited about vodka again!
While developing our product, we realized that although sugar cane rums are quite common, many people still have not heard of sugarcane vodka. That’s where ROCK’N comes in.
The Solution
Our vodka is made from 100%, non-GMO, and gluten-free sugarcane, making it one of the few sugarcane vodkas in the world. Its smooth, distinctive, and delicious taste makes it great to sip on the rocks, add to a drink, or use when cooking. It is distilled 4 times, with no sugar added after distillation, and is both gluten-free and vegan-friendly. Even people who dislike vodka have reported that they were pleasantly surprised by our product, and would choose to drink it!
*These testimonials may not represent other customers' experiences and are not a guarantee of future performance or success.
The Market
Sugarcane vodkas are a special niche appealing to both loyal vodka drinkers and partisans of any alcoholic beverage. Our current retail markets include California, Florida, Georgia, Illinois, Iowa, Nevada, Oklahoma, Texas, Washington, Wisconsin, and Alberta and British Columbia in Canada.
Being one of only a few sugarcane vodkas in the world, our unique flavor sets us apart. We are currently in a unique position for growth, as many restaurants, bars, and retailers are removing all Russian vodkas due to current world events.
Our Traction
As a celebrity-owned brand gaining increasing global recognition, we have an edge on the competition thanks to our promotions by co-owners Rick Nielsen, Daxx Nielsen, and Miles Nielsen. We have received numerous endorsements from celebrities and influencers like Sammy Hagar, Shannon MacDonald, Corey Anderson, and Rulon Gardner.
Our sales increased by 84.10% in 2022, with e-commerce sales increasing by 1,054%. We had over 15 million impressions on Facebook, Instagram, and YouTube alone in 2022. Our Facebook followers grew over 800% in 2022 to 32,000+ fans.
ROCK’N Vodka was featured in Forbes as the Double Gold Winner at the New York International Spirits Competition in 2021, and won Silver at the World Spirits Competition in San Francisco in the same year. In 2022, ROCK'N Vodka also won the Double Gold for packaging and design and the Gold award for taste at the PR%F Awards, the Silver award at the US Spirits Awards, and the Silver award at the Bartender Spirits Competition. We are officially trademarked in the United States, with a pending trademark in Canada.
Why Invest
Our goal is to make ROCK’N Vodka a household name and easily accessible to every consumer in any environment. We have already formed partnerships with iconic brands and top-tier distributors, and the current events of today put us in a unique position for significant market capture, as an increasing number of bars, restaurants and retailers opt for American vodka. This fundraise will be used to increase our growth rate through higher-budgeted marketing, hiring sales representatives in every market, incentives for distributor sales representatives, and more POS and merchandise. We hope you’ll be a part of our success story!
*These testimonials may not represent other investors' experiences and are not a guarantee of future performance or success.
ROCK'N Vodka is multi-award-winning, non-GMO, and 100% sugarcane spirit available in stores and restaurants in 12 states and online shipping to 41 states across the US, co-owned by Rock n' Roll Hall of Famer Rick Nielsen of Cheap Trick.
Rick Nielsen
Co-Owner
Karen Nielsen
Co-Owner
"Her biggest asset to the team is teaching us patience, as her go-to line is slow and steady" - Andy Roiniotis.
Andrew Roiniotis
Vice President and Director
Isabelle Roiniotis
President and Director
Isabelle splits her time working up to 25 hours per week for the Holy Family Catholic Church as Assistant Director of Evangelization up and working 30+ hours per week for the Company.
Dionisios Trakas
Secretary and Director
Dionisios currently works full-time with his other business TR Restaurant Group, known as rbi BRUNCH BAR, and currently on an as-needed basis with ROCK'N Vodka, but plans to work full time with ROCK'N once business operations allow for his transition. Denny currently works forty-plus hours per week for rbi.
Jandell Manguerra
Executive Administrator
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Time-Based Perks:
Friends and Family Early Birds
Invest within the first 48 hours and receive additional 15% bonus shares
Super Early Bird Bonus
Invest within the first week and receive an additional 10% bonus shares
Early Bird Bonus
Invest within the first two weeks and receive an additional 5% bonus shares
Loyalty Bonus
Previous investors and individuals who were waitlisted in our previous campaign will receive 20% bonus shares
Amount-Based Perks:
$1,000+ | Tier 1
Invest $1,000+ and receive an Ownership Certificate + a Rick Nielsen signed ROCK'N tin tacker + 5% discount on ROCK'N merch
$5,000+ | Tier 2
Invest $5,000+ and receive a Collector's Edition Bottle of ROCK'N Vodka printed in ROCK'N VODKA RED (available only in 41 select states) + 10% discount on ROCK'N merch + previous Tier items
$10,000+ | Tier 3
Invest $10,000+ and receive a signed and numbered, limited gallery edition print by Shannon (The World’s Greatest Beatles Artist) with a Certificate of Authenticity, both signed by Rick and Shannon + 15% discount on ROCK’N merch + previous Tier items
$25,000+ | Tier 4
Invest $25,000+ and receive 5% bonus shares + 20% discount on ROCK'N merch + Two tickets to a Cheap Trick concert of your choice + previous Tier items
$50,000+ | Tier 5
Invest $50,000+ and receive 8% bonus shares + Private virtual meeting with owners including Rick Nielsen + previous Tier items
$100,000+ | Tier 6
Invest $100,000+ and receive 10% bonus shares + previous Tier items + an invite to the VIP Grand Opening at the Hard Rock Rockford Casino. Rick Nielsen will be the guest of honor with his iconic Explorer guitar built in front of the casino.
Disclaimer: The VIP Grand Opening and the other perks are subject to change dependent on the climate of national restrictions. An equal value event or other perk will be available to those who qualify as a contingent option. All accommodations, excluding travel, will be covered by ROCK’N Vodka for the VIP Grand Opening. The date of the event is yet to be determined. The “Collector’s Edition” bottle from ROCK’N Vodka is not available to non-U.S. investors and residents of Illinois, Iowa, Kentucky, Massachusetts, Mississippi, New Hampshire, Pennsylvania, Tennessee, and Utah. The bottle will also require an adult signature from someone above the age of 21 to sign off upon delivery.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for, with the exception of “audience-based” bonuses.
If a company offers an “audience-based” bonus, this bonus only will stack with any other bonus you are eligible for. An “audience-based” bonus is a bonus that is available to a qualified group of investors based on campaign-specific criteria - such as previous investors, existing customers, or Testing-the-Waters (TTW) reservation holders. An issuer can only offer a single audience-based bonus.
For example, a 10% audience-based bonus (i.e. prior investors) + a 10% OWNer’s bonus would receive an aggregate of 20% bonus shares.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Bella Rio Consulting, Inc. dba ROCK'N Vodka will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Preferred Series B at $1.90 per share, you will receive 110 Preferred Series B, meaning you'll own 110 shares for $190. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”.
09.22.23
Over the past week, we executed a comprehensive nationwide promotional campaign for ROCK'N Vodka through a NASCAR XFINITY Series race with Josh Bilicki, which included extensive event coverage and subsequent content editing. Additionally, we successfully organized a bottle signing event with Rick Nielsen and a concert featuring Miles Nielsen and the Rusted Hearts at Rookies RocHaus, all of which were filmed and edited in-house by our proficient team with diverse skill sets. Watch both of our videos from each event below!
The NASCAR promotion led us to expand our relationship and footprint with Total Wine. As a result, our product will be placed in the Total Wine spirit stores throughout Georgia. We will also be organizing events at these locations to boost ROCK'N sales, increase brand awareness, and cultivate consumer loyalty, ultimately aiming for sustained re-orders and enhanced market presence.
Click Here to Invest Now in ROCK'N Vodka
09.21.23
ROCK'N Vodka sales are developing in the United States and Canada, with 13,154 bottles (1,096 9L cases or 18.27 pallets) sold year-to-date to liquor stores, bars, and venues. Top performing retail distribution markets, in order of sales volume, are Illinois, California, Wisconsin, Georgia, Texas, Oklahoma, Canada, Iowa, and Florida.
The team is thrilled with these results. Notably, the rapid growth of markets like Wisconsin, launched in early 2023, achieved top sales due to our consistent market presence, strong distributor relationship, and effective marketing.
With real-time access to distributor inventory and par levels and a 44.9% national reorder rate, the team anticipates more reorders from distributors due to low inventory and the current sales rate. The sales breakdown for ROCK'N Vodka year-to-date is as follows:
Nearly half of all ROCK'N sales come from repeat orders by bars and liquor stores, indicating increasing brand loyalty fostered through effective marketing and promotional events. The brand's newer Independent Contractors (Brand Ambassadors) program, offering commission-based positions, has contributed to sales through the ability to have various sales representatives across any market.
Members get an extra 10% shares in addition to rewards below!
Earn 10% Bonus Shares
Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.
Tier 1
Invest $1,000+ and receive an Ownership Certificate + a Rick Nielsen signed ROCK'N tin tacker + 5% discount on ROCK'N merch
Tier 2
Invest $5,000+ and receive a Collector's Edition Bottle of ROCK'N Vodka printed in ROCK'N VODKA RED (available only in 41 select states) + 10% discount on ROCK'N merch + previous Tier items
Tier 3
Invest $10,000+ and receive a signed and numbered, limited gallery edition print by Shannon (The World’s Greatest Beatles Artist) with a Certificate of Authenticity, both signed by Rick and Shannon + 15% discount on ROCK’N merch + previous Tier items
Tier 4
Invest $25,000+ and receive 5% bonus shares + 20% discount on ROCK'N merch + Two tickets to a Cheap Trick concert of your choice + previous Tier items
Tier 5
Invest $50,000+ and receive 8% bonus shares + Private virtual meeting with owners including Rick Nielsen + previous Tier items
Tier 6
Invest $100,000+ and receive 10% bonus shares + previous Tier items + an invite to the VIP Grand Opening at the Hard Rock Rockford Casino. Rick Nielsen will be the guest of honor with his iconic Explorer guitar built in front of the casino.
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