THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Loyalty Bonus
All active affiliates who have referred 3 or more orders in the past 90 days (as of 8/16/2024), Gold & Platinum level loyalty program members (as of 8/16/2024), and friends and family will receive 5% bonus shares.
Time-Based Perks
Early Bird 1: Invest $1,000+ within the first 24 hrs and receive 10% bonus shares.
Early Bird 2: Invest $1,000+ within the first 72 hrs and receive 7% bonus shares.
Early Bird 3: Invest $1,000+ within the first 2 weeks and receive 5% bonus shares.
Amount-Based Perks
Tier 1 Perk: Invest $497+ and receive a $25 coffee credit.
Tier 2 Perk: Invest $1,000+ and receive a Bag of Founder’s Roast + $50 coffee credit.
Tier 3 Perk: Invest $2,500+ and receive 2 bags of Founder’s Roast + $150 coffee credit.
Tier 4 Perk: Invest $5,000+ and receive 2 bags of Founder's Roast + Investor Gift Pack + free 6-month subscription + 3% bonus shares.
Tier 5 Perk: Invest $10,000+ and receive 4 bags of Founder’s Roast + Investor Gift Pack + free 1-year subscription + 5% bonus shares.
Tier 6 Perk: Invest $25,000+ and receive 4 bags of Founder’s Roast + 2 bags of Gesha + Premium Investor Bundle + free 1-year subscription + 7% bonus shares.
Tier 7 Perk: Invest $50,000+ and receive 4 bags of Founder’s Roast + 2 bags of Gesha + Premium Investor Bundle + free 1-year subscription + (5) $100 gift cards + 10% bonus shares.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed. Crowdfunding investments made through a self-directed IRA cannot receive perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those perks because they would be receiving a benefit from their IRA account.
The 10% StartEngine Venture Club Bonus
Purity Coffee Inc will offer 10% additional bonus shares for all investments that are committed by investors who are eligible for the StartEngine Venture Club.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $6.14 / share, you will receive 110 shares of Class B Common Stock, meaning you’ll own 110 shares for $614. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor’s eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed. Eligible investors will also receive the Venture Club Bonus, Testing the Waters Bonus, and the Loyalty Bonus in addition to the aforementioned bonus.
