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GET A PIECE OF PURE BRANDS COMPANY

100% Agave Tequila RTDs Made in Good Faith

Pure Brands has developed Buena Fé, a Ready-to-Drink (RTD) cocktail made with authentic, 100% agave tequila available for sale throughout the U.S.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$50,461.48 Raised

REASONS TO INVEST

While the majority of our competitors use Mixto tequila and artificial ingredients, our RTD cocktail uses only 100% blue agave tequila and organic ingredients for a high-quality, exceptionally delicious beverage experience.

Spirit-based RTDs represent the fastest-growing segment of the alcoholic beverage market, having grown 42% from 2021 to 2022.*

We have key partnerships with well-established distributors in 10 states. We completely sold out of our first round of production and have received re-orders from nearly all of our initial distributors. We also have an experienced team including the ex-President of Mike’s Hard Lemonade.


*Information from Distilled Spirits (Source)





the pitch

Buena Fé, which translates to "in good faith", is a delicious organic tequila RTD brand made with authentic, 100% agave tequila and without any artificial sweeteners or preservatives. Our CEO has extensive experience building successful businesses in private equity, while our Head of Sales brings significant knowledge in the RTD space as the ex-president of Mike’s Hard Lemonade. We completely sold out of our inventory in our first six months, and our well-established distributors across the US are eager to re-order. 





Overview


Bringing Quality Ingredients and Flavors to Tequila RTDs


Buena Fé was created in 2020 by our founders Patty Baer and Andrew Bushby after they couldn't find an all-natural 100% organic ready-to-drink tequila cocktail that wasn't using Mixto tequila. We developed a tequila-based RTD using only 100% blue agave tequila, without any artificial sweeteners or preservatives. Today, we have grown our team to include the ex-president of Mike’s Hard Lemonade and our highly successful first product has sold out in markets across the U.S. 



The Problem & Our solution


Replacing Mixto Tequila with 100% Agave


RTDs are booming in popularity, but most tequila RTDs use Mixto tequila, which only uses 51% blue agave sugar (Source). In addition, many options are packed full of artificial sweeteners, colors, and preservatives. The 'better-for-you' low-calorie drinks consider taste as an afterthought and pay little attention to the quality of the ingredients. 



We spent eight months searching, blending, and batching to create the perfect recipe for our tequila Quenchers. Our recipe is 100% USDA-certified and organic, using real juice and 100% agave tequila. By focusing on the quality of ingredients, we have developed a delicious, smooth beverage that customers love. 




the market & Our Traction


A Strong Foothold in a Fast-Growing Market


The Ready-to-Drink (RTD) alcohol market is expected to be fueled by a changing shift in consumption patterns toward healthier drinks across the globe. The ever-growing demand for low-alcohol, organic ingredients, flavored, convenient alcoholic beverages has led to an increase in RTD alcohol consumption. The global RTD alcohol market is expected to increase from $32.9 billion in 2021 to $85.5 billion in 2030 (Source). Pre-mixed cocktails and spirits-based RTDs products have gained a larger market share in 2021 and 2022, with supplier revenue from these products is valued at $7.2 billion. The revenue of the RTD mixed spirit production industry in the U.S. is expected to grow by 16.1% per year on average from 2018-2023 (Source).


*The above testimonials may not be representative of the opinions of other experts or the experiences of other customers and is not a guarantee of future performance or success.


We completely sold out of the first production of our product within the first half of the year. We have partnerships with well-established distributors in the following states: New Jersey, Massachusetts, Connecticut, Illinois, Michigan, Georgia, Kansas, Wisconsin, New Mexico and San Diego. We are also available in over 24 states via our online store. 



Why Invest


Better Quality, Improved Taste, and Rapid Growth


In the next few years, we envision the Buena Fé brand expanding to include additional exciting new products as we expand our reach and earn more loyal customers. The proceeds of this raise will be used to expand the existing product line as well as implement a number of marketing initiatives, including but not limited to, tasting event participation, social media advertising, and the hiring of additional market development representatives who will supplement the sales and merchandising efforts of our distributors. Join us as we bring high-quality tequila RTDs to consumers everywhere. 



ABOUT

HEADQUARTERS
59 Damonte Ranch Pkwy, Suite B379
Reno, NV 89521

Pure Brands has developed Buena Fé, a Ready-to-Drink (RTD) cocktail made with authentic, 100% agave tequila available for sale throughout the U.S.

TEAM

Patty Baer
Patty Baer
Creative Director & Board Member

Patty is co-founder of Pure Brands and has over 5 years of experience working within the luxury consumer goods sector. Over that time, she has helped manage and implement global marketing and sale campaigns and strategies across multiple continents. It is Patty’s eye for design as well as her meticulous palate that has led to the creation of Buena Fé’s incredibly successful Organic Tequila Quenchers.

Patty works approximately 20 hours per week in her role with Pure Brands and as many additional hours as necessary depeniding on requirements.

Andrew Bushby
Andrew Bushby
CEO, President, CFO & Board Member

Andrew is CEO and Co-Founder of Pure Brands. Prior to founding Pure Brands, Andrew worked as a Director in the Savills Capital Markets Group. Andrew has over 15 years of experience in advising and raising capital for clients across all enterprises. Prior to joining Savills, Andrew spent eight years as a development manager at The Blackstone Group where he managed the development and repositioning of over $6BN worth of real estate assets in Europe and Asia.

Jason Kane

Jason Kane

Head of Sales and Distribution and Lead Advisor

Jason, our head of sales and distribution and lead advisor is the former President of Mark Anthony Brands; Mike's Hard Lemonade and has over 30 years’ experience in the beverage industry creating, developing, launching and building brands. He has had multiple successful exits to both beverage giants and private equity firms.

Jason works approximately 30 hours per week in his role with Pure Brands and as additional hours as necessary depeniding on requirements.

Paul Kincaid

Paul Kincaid

Vice President Sales

Paul is our Vice-President of Sales and is former Gallo Wine & Seagram management with over 16 years experience in the alcohol beverage industry, specializing in RTDs. 

Paul works approximately 30 hours per week in his role with Pure Brands and as additional hours as necessary depeniding on requirements

Melanie DeFilippis

Melanie DeFilippis

Fractional Chief Marketing Officer

Melanie DeFilippis is a fractional CCO & CMO with ten years of experience in corporate and agency settings. As the founder of two marketing and one tech startups, Melanie is passionate about scaling small businesses by developing creative strategies and executing PR, Marketing, and Social Media campaigns that captivate audience attention. With an impressive 50% growth to a $50 million consumer brand in just one year and taking a $0 territory to a $10 million book of business in 3 years for one of the medical industry's most competitive suppliers, Melanie looks forward to her next adventure of placing Pure Brand Company's portfolio at the center of the RTD market.

Melanie works approximately 20 hours per week in her role with Pure Brands and as additional hours as necessary depeniding on requirements

Krishna Skandakumar

Krishna Skandakumar

Senior Counsel & Board Member

Krishna Skandakumar advises private equity and real estate managers and sponsors throughout the entire life cycle of an investment arrangement and on all aspects of the establishment, operation and liquidation of private funds and companies across various asset classes with a focus on private equity, infrastructure, real estate and secondary transactions. He also advises on a wide range of investment arrangements in addition to traditional fund structures, including routinely advising on consortia, separately managed accounts, co- investments and joint ventures.

Krishna works approximately 10 hours per week in his role with Pure Brands and as many additional hours as necessary depending on requirements.

TERMS

Pure Brands Company
Overview
PRICE PER SHARE
$9.01
DEADLINE
Aug 25, 2023
VALUATION
$10.01M
FUNDING GOAL
$10k - $1.23M
Breakdown
MIN INVESTMENT
$153.17
MAX INVESTMENT
$99,992.98
MIN NUMBER OF SHARES OFFERED
1,109
MAX NUMBER OF SHARES OFFERED
137,068
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$299,799

$68,182

Cash & Cash Equivalents

$95

$326

Accounts Receivable

$6,704

$0

Short-Term Debt

$2,922

$7,850

Long-Term Debt

$88,862

$0

Revenue & Sales

$104,649

$903

Costs of Goods Sold

$86,732

$0

Taxes Paid

$0

$0

Net Income

-$156,985

-$172,666

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Based Perks

Time Based Perks:

Friends and Family 

Invest within first 48 hours and receive 20% bonus shares

Super Early Bird Bonus

Invest within first week and receive 15% bonus shares

Early Bird

Invest within first two weeks and receive 10% bonus shares

Amount-Based:

$150+ | Tier 1

  • 1 Exclusive “Owner” T-shirt
  • 1 Ownership Certificate

$250+ | Tier 2

  • 1 Exclusive “Owner” T-shirt
  • 1 Ownership Certificate
  • 1 Exclusive Sticker Pack

$500+ | Tier 3

  • 1 Exclusive “Owner” T-shirt
  • '1 Ownership Certificate
  • 1 Exclusive Sticker Pack
  • 1 Exclusive Buena Fé Koozie

$1,000+ | Tier 4

  • 1 Exclusive “Owner” T-shirt
  • 1 Ownership Certificate
  • 2 Exclusive Sticker Pack
  • 2 Exclusive Buena Fé Koozie

$2,500+ | Tier 5

  • 1 Exclusive “Owner” T-shirt
  • 1 Ownership Certificate
  • 3 Exclusive Sticker Pack
  • 3 Exclusive Buena Fé Koozie
  • 1 Exclusive limited-edition bottle of “Non-Celebrity Tequila”

$5,000+ | Tier 6

  • 1 Exclusive “Owner” T-shirt
  • 1 Ownership Certificate
  • 3 Exclusive Sticker Pack
  • 3 Exclusive Buena Fé Koozie
  • 2 Exclusive limited-edition bottle of “Non-Celebrity Tequila”
  • 15% off Buena Fé Merch for 1 Year

$10,000+ | Tier 7

  • 1 Exclusive “Owner” T-shirt
  • 1 Ownership Certificate
  • 3 Exclusive Sticker Pack
  • 3 Exclusive Buena Fé Koozie
  • 4 Exclusive limited-edition bottles of “Non-Celebrity Tequila”
  • 20% off Buena Fé Merch for 1 Year

$25,000+ | Tier 8

  • 1 Exclusive “Owner” T-shirt
  • 1 Ownership Certificate
  • 4 Exclusive Sticker Pack
  • 4 Exclusive Buena Fé Koozie
  • 6 Exclusive limited-edition bottles of “Non-Celebrity Tequila”
  • 20% off Buena Fé Merch for 1 Year

$50,000+ | Tier 9

  • 1 Exclusive “Owner” T-shirt
  • 1 Ownership Certificate
  • 4 Exclusive Sticker Pack
  • 4 Exclusive Buena Fé Koozie
  • 6 Exclusive limited-edition bottles of “Not a Celebrity Tequila”
  • 20% off Buena Fé Merch for 1 Year
  • 2 Trip to Mexico for a tequila tasting and learning experience.

$100,000+ | Tier 10

  • 1 Exclusive “Owner” T-shirt
  • 1 Ownership Certificate
  • 4 Exclusive Sticker Pack
  • 4 Exclusive Buena Fé Koozie
  • 12 Exclusive limited-edition bottles of “Not a Celebrity Tequila”
  • 20% off Buena Fé Merch for 1 Year
  • 4 Trip to Mexico for a tequila tasting and learning experience.
  • Join the Buena Fé Innovation team to taste and develop a new flavor.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Pure Brands Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $9.01 / share, you will receive 100 shares of Common Stock, meaning you'll own 110 shares for $901. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”. Inter company debt or back payments.

PRESS

Article Image
Convenience Store News

Buena Fé Organic Tequila Quenchers

Article Image
BEVNET

Buena Fé: First-Ever Organic Tequila Quencher

Article Image
FoodBeast

No Hangovers From This Organic 'Tequila Quencher'?

ALL UPDATES

Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Pure Brands Company.

JOIN THE DISCUSSION

0/2500

AR
Andres Rangel

2 months ago

Hello. Considering resources are limited, especially for a startup, could you please talk about how you plan to prioritize or balance Buena Fé and Not a Celebrity Tequila? And if the plan is to develop both with equal intensity and focus, could you please explain how you plan to make this work? Thanks.

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0

JW
John Webster

2 months ago

i am looking to invest in a tequila company you have an outstanding team. there are about 4 right now raising money their minimum investment is alittle higher but $1 per share vs yours i think i saw 9 bucks a share. one in particular is saying the same thing as you 100 percent agave etc,they raised close 700k another company not far from that. like you said the tequila etc industry is growing big time. the $1 per share goes a long way i can have a couple of hundred shares minimum investment by the time i have like 25 shares with you. i think if your per share price was lower you would. i think it is playing into why you haven't raised alot more,your share price is over 9 times more. me personally i don't drink tequila or beer nothing,however, i know many do. the owner shirts what do they look like anyway to see that. somebody else had a good question about road blocks etc

0

0

YC
Yanyi Chen

3 months ago

Hi there's no retailer carrying these products in New York city (Manhattan/Brooklyn, etc.), what is the plan to get in New York market? what are the roadblocks to expand into more populated markets?

0

0

RK
Richard Koch

3 months ago

Why is your distribution agreement with Albertsons limited to New Mexico? We have Albertsons in California, which is arguably a larger market than New Mexico. In fact, Albertsons has six stores in New Mexico and 125 in California. Not to mention Albertsons, Safeway, Vons and the other subsidiaries in all affected states. Please help me understand.

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AR
Andres Rangel

3 months ago

Hello. Can you please talk a bit about the measures you've taken to secure your supply of agave?

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RAISED
$50,461.48
INVESTORS
72
MIN INVEST
$153.17
VALUATION
$10.01M

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