Log In

INVEST IN PURE BRANDS COMPANY TODAY!

100% Agave Tequila RTDs Made in Good Faith

Pure Brands has developed Buena Fé, a Ready-to-Drink (RTD) cocktail made with authentic, 100% agave tequila available for sale throughout the U.S.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$29,645.28 Raised

REASONS TO INVEST

While the majority of our competitors use Mixto tequila and artificial ingredients, our RTD cocktail uses only 100% blue agave tequila and organic ingredients for a high-quality, exceptionally delicious beverage experience.

Spirit-based RTDs represent the fastest-growing segment of the alcoholic beverage market, having grown 42% from 2021 to 2022.*

We have key partnerships with well-established distributors in 10 states. We completely sold out of our first round of production and have received re-orders from nearly all of our initial distributors. We also have an experienced team including the ex-President of Mike’s Hard Lemonade.


*Information from Distilled Spirits (Source)





the pitch

Buena Fé, which translates to "in good faith", is a delicious organic tequila RTD brand made with authentic, 100% agave tequila and without any artificial sweeteners or preservatives. Our CEO has extensive experience building successful businesses in private equity, while our Head of Sales brings significant knowledge in the RTD space as the ex-president of Mike’s Hard Lemonade. We completely sold out of our inventory in our first six months, and our well-established distributors across the US are eager to re-order. 





Overview


Bringing Quality Ingredients and Flavors to Tequila RTDs


Buena Fé was created in 2020 by our founders Patty Baer and Andrew Bushby after they couldn't find an all-natural 100% organic ready-to-drink tequila cocktail that wasn't using Mixto tequila. We developed a tequila-based RTD using only 100% blue agave tequila, without any artificial sweeteners or preservatives. Today, we have grown our team to include the ex-president of Mike’s Hard Lemonade and our highly successful first product has sold out in markets across the U.S. 



The Problem & Our solution


Replacing Mixto Tequila with 100% Agave


RTDs are booming in popularity, but most tequila RTDs use Mixto tequila, which only uses 51% blue agave sugar (Source). In addition, many options are packed full of artificial sweeteners, colors, and preservatives. The 'better-for-you' low-calorie drinks consider taste as an afterthought and pay little attention to the quality of the ingredients. 



We spent eight months searching, blending, and batching to create the perfect recipe for our tequila Quenchers. Our recipe is 100% USDA-certified and organic, using real juice and 100% agave tequila. By focusing on the quality of ingredients, we have developed a delicious, smooth beverage that customers love. 




the market & Our Traction


A Strong Foothold in a Fast-Growing Market


The Ready-to-Drink (RTD) alcohol market is expected to be fueled by a changing shift in consumption patterns toward healthier drinks across the globe. The ever-growing demand for low-alcohol, organic ingredients, flavored, convenient alcoholic beverages has led to an increase in RTD alcohol consumption. The global RTD alcohol market is expected to increase from $32.9 billion in 2021 to $85.5 billion in 2030 (Source). Pre-mixed cocktails and spirits-based RTDs products have gained a larger market share in 2021 and 2022, with supplier revenue from these products is valued at $7.2 billion. The revenue of the RTD mixed spirit production industry in the U.S. is expected to grow by 16.1% per year on average from 2018-2023 (Source).


*The above testimonials may not be representative of the opinions of other experts or the experiences of other customers and is not a guarantee of future performance or success.


We completely sold out of the first production of our product within the first half of the year. We have partnerships with well-established distributors in the following states: New Jersey, Massachusetts, Connecticut, Illinois, Michigan, Georgia, Kansas, Wisconsin, New Mexico and San Diego. We are also available in over 24 states via our online store. 



Why Invest


Better Quality, Improved Taste, and Rapid Growth


In the next few years, we envision the Buena Fé brand expanding to include additional exciting new products as we expand our reach and earn more loyal customers. The proceeds of this raise will be used to expand the existing product line as well as implement a number of marketing initiatives, including but not limited to, tasting event participation, social media advertising, and the hiring of additional market development representatives who will supplement the sales and merchandising efforts of our distributors. Join us as we bring high-quality tequila RTDs to consumers everywhere. 



ABOUT

HEADQUARTERS
59 Damonte Ranch Pkwy, Suite B379
Reno, NV 89521

Pure Brands has developed Buena Fé, a Ready-to-Drink (RTD) cocktail made with authentic, 100% agave tequila available for sale throughout the U.S.

TEAM

Patty Baer
Patty Baer
Creative Director & Board Member

Patty is co-founder of Pure Brands and has over 5 years of experience working within the luxury consumer goods sector. Over that time, she has helped manage and implement global marketing and sale campaigns and strategies across multiple continents. It is Patty’s eye for design as well as her meticulous palate that has led to the creation of Buena Fé’s incredibly successful Organic Tequila Quenchers.

Patty works approximately 20 hours per week in her role with Pure Brands and as many additional hours as necessary depeniding on requirements.

Andrew Bushby
Andrew Bushby
CEO, President, CFO & Board Member

Andrew is CEO and Co-Founder of Pure Brands. Prior to founding Pure Brands, Andrew worked as a Director in the Savills Capital Markets Group. Andrew has over 15 years of experience in advising and raising capital for clients across all enterprises. Prior to joining Savills, Andrew spent eight years as a development manager at The Blackstone Group where he managed the development and repositioning of over $6BN worth of real estate assets in Europe and Asia.

Jason Kane

Jason Kane

Head of Sales and Distribution and Lead Advisor

Jason, our head of sales and distribution and lead advisor is the former President of Mark Anthony Brands; Mike's Hard Lemonade and has over 30 years’ experience in the beverage industry creating, developing, launching and building brands. He has had multiple successful exits to both beverage giants and private equity firms.

Jason works approximately 30 hours per week in his role with Pure Brands and as additional hours as necessary depeniding on requirements.

Paul Kincaid

Paul Kincaid

Vice President Sales

Paul is our Vice-President of Sales and is former Gallo Wine & Seagram management with over 16 years experience in the alcohol beverage industry, specializing in RTDs. 

Paul works approximately 30 hours per week in his role with Pure Brands and as additional hours as necessary depeniding on requirements

Melanie DeFilippis

Melanie DeFilippis

Fractional Chief Marketing Officer

Melanie DeFilippis is a fractional CCO & CMO with ten years of experience in corporate and agency settings. As the founder of two marketing and one tech startups, Melanie is passionate about scaling small businesses by developing creative strategies and executing PR, Marketing, and Social Media campaigns that captivate audience attention. With an impressive 50% growth to a $50 million consumer brand in just one year and taking a $0 territory to a $10 million book of business in 3 years for one of the medical industry's most competitive suppliers, Melanie looks forward to her next adventure of placing Pure Brand Company's portfolio at the center of the RTD market.

Melanie works approximately 20 hours per week in her role with Pure Brands and as additional hours as necessary depeniding on requirements

Krishna Skandakumar

Krishna Skandakumar

Senior Counsel & Board Member

Krishna Skandakumar advises private equity and real estate managers and sponsors throughout the entire life cycle of an investment arrangement and on all aspects of the establishment, operation and liquidation of private funds and companies across various asset classes with a focus on private equity, infrastructure, real estate and secondary transactions. He also advises on a wide range of investment arrangements in addition to traditional fund structures, including routinely advising on consortia, separately managed accounts, co- investments and joint ventures.

Krishna works approximately 10 hours per week in his role with Pure Brands and as many additional hours as necessary depending on requirements.

TERMS

Pure Brands Company
Overview
PRICE PER SHARE
$9.01
DEADLINE
Jul 26, 2023
VALUATION
$10.01M
FUNDING GOAL
$10k - $1.23M
Breakdown
MIN INVESTMENT
$153.17
MAX INVESTMENT
$99,992.98
MIN NUMBER OF SHARES OFFERED
1,109
MAX NUMBER OF SHARES OFFERED
137,068
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$299,799

$68,182

Cash & Cash Equivalents

$95

$326

Accounts Receivable

$6,704

$0

Short-Term Debt

$2,922

$7,850

Long-Term Debt

$88,862

$0

Revenue & Sales

$104,649

$903

Costs of Goods Sold

$86,732

$0

Taxes Paid

$0

$0

Net Income

-$156,985

-$172,666

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Based Perks

Time Based Perks:

Friends and Family 

Invest within first 48 hours and receive 20% bonus shares

Super Early Bird Bonus

Invest within first week and receive 15% bonus shares

Early Bird

Invest within first two weeks and receive 10% bonus shares

Amount-Based:

$150+ | Tier 1

  • 1 Exclusive “Owner” T-shirt
  • 1 Ownership Certificate

$250+ | Tier 2

  • 1 Exclusive “Owner” T-shirt
  • 1 Ownership Certificate
  • 1 Exclusive Sticker Pack

$500+ | Tier 3

  • 1 Exclusive “Owner” T-shirt
  • '1 Ownership Certificate
  • 1 Exclusive Sticker Pack
  • 1 Exclusive Buena Fé Koozie

$1,000+ | Tier 4

  • 1 Exclusive “Owner” T-shirt
  • 1 Ownership Certificate
  • 2 Exclusive Sticker Pack
  • 2 Exclusive Buena Fé Koozie

$2,500+ | Tier 5

  • 1 Exclusive “Owner” T-shirt
  • 1 Ownership Certificate
  • 3 Exclusive Sticker Pack
  • 3 Exclusive Buena Fé Koozie
  • 1 Exclusive limited-edition bottle of “Non-Celebrity Tequila”

$5,000+ | Tier 6

  • 1 Exclusive “Owner” T-shirt
  • 1 Ownership Certificate
  • 3 Exclusive Sticker Pack
  • 3 Exclusive Buena Fé Koozie
  • 2 Exclusive limited-edition bottle of “Non-Celebrity Tequila”
  • 15% off Buena Fé Merch for 1 Year

$10,000+ | Tier 7

  • 1 Exclusive “Owner” T-shirt
  • 1 Ownership Certificate
  • 3 Exclusive Sticker Pack
  • 3 Exclusive Buena Fé Koozie
  • 4 Exclusive limited-edition bottles of “Non-Celebrity Tequila”
  • 20% off Buena Fé Merch for 1 Year

$25,000+ | Tier 8

  • 1 Exclusive “Owner” T-shirt
  • 1 Ownership Certificate
  • 4 Exclusive Sticker Pack
  • 4 Exclusive Buena Fé Koozie
  • 6 Exclusive limited-edition bottles of “Non-Celebrity Tequila”
  • 20% off Buena Fé Merch for 1 Year

$50,000+ | Tier 9

  • 1 Exclusive “Owner” T-shirt
  • 1 Ownership Certificate
  • 4 Exclusive Sticker Pack
  • 4 Exclusive Buena Fé Koozie
  • 6 Exclusive limited-edition bottles of “Not a Celebrity Tequila”
  • 20% off Buena Fé Merch for 1 Year
  • 2 Trip to Mexico for a tequila tasting and learning experience.

$100,000+ | Tier 10

  • 1 Exclusive “Owner” T-shirt
  • 1 Ownership Certificate
  • 4 Exclusive Sticker Pack
  • 4 Exclusive Buena Fé Koozie
  • 12 Exclusive limited-edition bottles of “Not a Celebrity Tequila”
  • 20% off Buena Fé Merch for 1 Year
  • 4 Trip to Mexico for a tequila tasting and learning experience.
  • Join the Buena Fé Innovation team to taste and develop a new flavor.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Pure Brands Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $9.01 / share, you will receive 100 shares of Common Stock, meaning you'll own 110 shares for $901. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”. Inter company debt or back payments.

NEW UPDATES

06.06.23

New Market: Nebraska

We are excited to announce our new partnership with Nelsen Fine Wines of Nebraska which who will be distributing Buena Fé state wide. State number 10.

PRESS

Article Image
Convenience Store News

Buena Fé Organic Tequila Quenchers

Article Image
BEVNET

Buena Fé: First-Ever Organic Tequila Quencher

Article Image
FoodBeast

No Hangovers From This Organic 'Tequila Quencher'?

ALL UPDATES

05.26.23

Buena Fé is Live on StartEngine

Patty and I created Buena Fé in 2020 after we couldn't find an all natural 100% organic ready-to-drink tequila cocktail that wasn't using mixto tequila. Everything in the liquor store was full of artificial sweeteners, colors and preservatives. The 'better-for-you' low calorie drinks consider taste as an afterthought and pay little attention to the quality of the ingredients.

After 8 months of searching, blending and batching the formula was finalized. A 100% USDA certified organic tequila QUENCHER, using real juice and 100% agave tequila was created.

Fast forward 2 years and we have expanded our distribution footprint to over 450 points of distribution in 10 states with more on the way.

Buena Fé benefits from 3 major trends within the alcohol space; increased demand for spirit based RTDs over malt seltzers (White Claw, Truly etc.), the current tequila boom and being 100% USDA organic to meet growing demand for "better-for-you" alternatives.

We are very excited to be able to offer the opportunity for people to invest in these growing trends and we look forward to sharing more updates soon.

10%
Early Bird

Invest within first two weeks and receive 10% bonus shares

00
DAYS
12
HOURS
21
MINS
57
SECS
Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Pure Brands Company.

$153

Earn 10% Bonus Shares

Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.

$153

Early Bird

Invest within first two weeks and receive 10% bonus shares

$153

Tier 1

1 Exclusive “Owner” T-shirt 1 Ownership Certificate

$250

Tier 2

1 Exclusive “Owner” T-shirt 1 Ownership Certificate 1 Exclusive Sticker Pack

$500

Tier 3

1 Exclusive “Owner” T-shirt '1 Ownership Certificate 1 Exclusive Sticker Pack 1 Exclusive Buena Fé Koozie

$1,000

Tier 4

1 Exclusive “Owner” T-shirt 1 Ownership Certificate 2 Exclusive Sticker Pack 2 Exclusive Buena Fé Koozie

$2,500

Tier 5

1 Exclusive “Owner” T-shirt 1 Ownership Certificate 3 Exclusive Sticker Pack 3 Exclusive Buena Fé Koozie 1 Exclusive limited-edition bottle of “Non-Celebrity Tequila”

$5,000

Tier 6

1 Exclusive “Owner” T-shirt 1 Ownership Certificate 3 Exclusive Sticker Pack 3 Exclusive Buena Fé Koozie 2 Exclusive limited-edition bottle of “Non-Celebrity Tequila” 15% off Buena Fé Merch for 1 Year

$10,000

Tier 7

1 Exclusive “Owner” T-shirt 1 Ownership Certificate 3 Exclusive Sticker Pack 3 Exclusive Buena Fé Koozie 4 Exclusive limited-edition bottles of “Non-Celebrity Tequila” 20% off Buena Fé Merch for 1 Year

$25,000

Tier 8

1 Exclusive “Owner” T-shirt 1 Ownership Certificate 4 Exclusive Sticker Pack 4 Exclusive Buena Fé Koozie 6 Exclusive limited-edition bottles of “Non-Celebrity Tequila” 20% off Buena Fé Merch for 1 Year

$50,000

Tier 9

1 Exclusive “Owner” T-shirt 1 Ownership Certificate 4 Exclusive Sticker Pack 4 Exclusive Buena Fé Koozie 6 Exclusive limited-edition bottles of “Not a Celebrity Tequila” 20% off Buena Fé Merch for 1 Year See more in terms on page.

$100,000

Tier 10

1 Exclusive “Owner” T-shirt 1 Ownership Certificate 4 Exclusive Sticker Pack 4 Exclusive Buena Fé Koozie 12 Exclusive limited-edition bottles of “Not a Celebrity Tequila” 20% off Buena Fé Merch for 1 Year See more in terms on the page.

JOIN THE DISCUSSION

0/2500

Something Went Wrong
Ice breaker! What brought you to this investment?

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

WHY STARTENGINE?

REWARDS

We want you to succeed and get the most out of your money by offering rewards and memberships!

SECURE

Your info is your info. We take pride in keeping it that way!

DIVERSE INVESTMENTS

Invest in over 200 start-ups and collectibles!

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

RAISED
$29,645.28
INVESTORS
31
MIN INVEST
$153.17
VALUATION
$10.01M

@ 2022 All Rights Reserved

Apple Store Logo

Get To Know Us

Our Team

Careers

Blog

Important Message

IN MAKING AN INVESTMENT DECISION, INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE ISSUER AND THE TERMS OF THE OFFERING, INCLUDING THE MERITS AND RISKS INVOLVED. INVESTMENTS ON STARTENGINE ARE SPECULATIVE, ILLIQUID, AND INVOLVE A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.


www.StartEngine.com is a website owned and operated by StartEngine Crowdfunding, Inc. (“StartEngine”), which is neither a registered broker-dealer, investment advisor nor funding portal.


Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital, LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary, LLC, a broker-dealer registered with the SEC and FINRA/SIPC . You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system regulated by the SEC and operated by StartEngine Primary, LLC, a broker dealer registered with the SEC and FINRA. StartEngine Primary, LLC is a member of SIPC and explanatory brochures are available upon request by contacting SIPC at (202) 371-8300.


Investment opportunities posted and accessible through the site are of three types:


1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.


Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice with respect to any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy or completeness of any information. Neither StartEngine nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site. See additional general disclosures here.


By accessing this site and any pages on this site, you agree to be bound by our Terms of use and Privacy Policy, as may be amended from time to time without notice or liability.


Canadian Investors Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.


California Investors Only – Do Not Sell My Personal Information (800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to contact@startengine.com.


StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.