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GET A PIECE OF PURE BRANDS COMPANY
100% Agave Tequila RTDs Made in Good Faith
Pure Brands has developed Buena Fé, a Ready-to-Drink (RTD) cocktail made with authentic, 100% agave tequila available for sale throughout the U.S.
$50,461.48 Raised
REASONS TO INVEST
While the majority of our competitors use Mixto tequila and artificial ingredients, our RTD cocktail uses only 100% blue agave tequila and organic ingredients for a high-quality, exceptionally delicious beverage experience.
Spirit-based RTDs represent the fastest-growing segment of the alcoholic beverage market, having grown 42% from 2021 to 2022.*
We have key partnerships with well-established distributors in 10 states. We completely sold out of our first round of production and have received re-orders from nearly all of our initial distributors. We also have an experienced team including the ex-President of Mike’s Hard Lemonade.
the pitch
Buena Fé, which translates to "in good faith", is a delicious organic tequila RTD brand made with authentic, 100% agave tequila and without any artificial sweeteners or preservatives. Our CEO has extensive experience building successful businesses in private equity, while our Head of Sales brings significant knowledge in the RTD space as the ex-president of Mike’s Hard Lemonade. We completely sold out of our inventory in our first six months, and our well-established distributors across the US are eager to re-order.
Overview
Bringing Quality Ingredients and Flavors to Tequila RTDs
Buena Fé was created in 2020 by our founders Patty Baer and Andrew Bushby after they couldn't find an all-natural 100% organic ready-to-drink tequila cocktail that wasn't using Mixto tequila. We developed a tequila-based RTD using only 100% blue agave tequila, without any artificial sweeteners or preservatives. Today, we have grown our team to include the ex-president of Mike’s Hard Lemonade and our highly successful first product has sold out in markets across the U.S.
The Problem & Our solution
Replacing Mixto Tequila with 100% Agave
RTDs are booming in popularity, but most tequila RTDs use Mixto tequila, which only uses 51% blue agave sugar (Source). In addition, many options are packed full of artificial sweeteners, colors, and preservatives. The 'better-for-you' low-calorie drinks consider taste as an afterthought and pay little attention to the quality of the ingredients.
We spent eight months searching, blending, and batching to create the perfect recipe for our tequila Quenchers. Our recipe is 100% USDA-certified and organic, using real juice and 100% agave tequila. By focusing on the quality of ingredients, we have developed a delicious, smooth beverage that customers love.
the market & Our Traction
A Strong Foothold in a Fast-Growing Market
The Ready-to-Drink (RTD) alcohol market is expected to be fueled by a changing shift in consumption patterns toward healthier drinks across the globe. The ever-growing demand for low-alcohol, organic ingredients, flavored, convenient alcoholic beverages has led to an increase in RTD alcohol consumption. The global RTD alcohol market is expected to increase from $32.9 billion in 2021 to $85.5 billion in 2030 (Source). Pre-mixed cocktails and spirits-based RTDs products have gained a larger market share in 2021 and 2022, with supplier revenue from these products is valued at $7.2 billion. The revenue of the RTD mixed spirit production industry in the U.S. is expected to grow by 16.1% per year on average from 2018-2023 (Source).
*The above testimonials may not be representative of the opinions of other experts or the experiences of other customers and is not a guarantee of future performance or success.
We completely sold out of the first production of our product within the first half of the year. We have partnerships with well-established distributors in the following states: New Jersey, Massachusetts, Connecticut, Illinois, Michigan, Georgia, Kansas, Wisconsin, New Mexico and San Diego. We are also available in over 24 states via our online store.
Why Invest
Better Quality, Improved Taste, and Rapid Growth
In the next few years, we envision the Buena Fé brand expanding to include additional exciting new products as we expand our reach and earn more loyal customers. The proceeds of this raise will be used to expand the existing product line as well as implement a number of marketing initiatives, including but not limited to, tasting event participation, social media advertising, and the hiring of additional market development representatives who will supplement the sales and merchandising efforts of our distributors. Join us as we bring high-quality tequila RTDs to consumers everywhere.
ABOUT
HEADQUARTERS
59 Damonte Ranch Pkwy, Suite B379
Reno, NV 89521
WEBSITE
View Site
Pure Brands has developed Buena Fé, a Ready-to-Drink (RTD) cocktail made with authentic, 100% agave tequila available for sale throughout the U.S.
TEAM
Patty Baer
Creative Director & Board Member
Patty works approximately 20 hours per week in her role with Pure Brands and as many additional hours as necessary depeniding on requirements.
Andrew Bushby
CEO, President, CFO & Board Member
Jason Kane
Head of Sales and Distribution and Lead Advisor
Jason works approximately 30 hours per week in his role with Pure Brands and as additional hours as necessary depeniding on requirements.
Paul Kincaid
Vice President Sales
Paul works approximately 30 hours per week in his role with Pure Brands and as additional hours as necessary depeniding on requirements
Melanie DeFilippis
Fractional Chief Marketing Officer
Melanie works approximately 20 hours per week in her role with Pure Brands and as additional hours as necessary depeniding on requirements
Krishna Skandakumar
Senior Counsel & Board Member
Krishna works approximately 10 hours per week in his role with Pure Brands and as many additional hours as necessary depending on requirements.
TERMS
Pure Brands Company
Overview
PRICE PER SHARE
$9.01
DEADLINE
Aug. 25, 2023 at 6:59 AM UTC
VALUATION
$10.01M
FUNDING GOAL
$10k - $1.23M
Breakdown
MIN INVESTMENT
$153.17
MAX INVESTMENT
$99,992.98
MIN NUMBER OF SHARES OFFERED
1,109
MAX NUMBER OF SHARES OFFERED
137,068
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Based Perks
Time Based Perks:
Friends and Family
Invest within first 48 hours and receive 20% bonus shares
Super Early Bird Bonus
Invest within first week and receive 15% bonus shares
Early Bird
Invest within first two weeks and receive 10% bonus shares
Amount-Based:
$150+ | Tier 1
- 1 Exclusive “Owner” T-shirt
- 1 Ownership Certificate
$250+ | Tier 2
- 1 Exclusive “Owner” T-shirt
- 1 Ownership Certificate
- 1 Exclusive Sticker Pack
$500+ | Tier 3
- 1 Exclusive “Owner” T-shirt
- '1 Ownership Certificate
- 1 Exclusive Sticker Pack
- 1 Exclusive Buena Fé Koozie
$1,000+ | Tier 4
- 1 Exclusive “Owner” T-shirt
- 1 Ownership Certificate
- 2 Exclusive Sticker Pack
- 2 Exclusive Buena Fé Koozie
$2,500+ | Tier 5
- 1 Exclusive “Owner” T-shirt
- 1 Ownership Certificate
- 3 Exclusive Sticker Pack
- 3 Exclusive Buena Fé Koozie
- 1 Exclusive limited-edition bottle of “Non-Celebrity Tequila”
$5,000+ | Tier 6
- 1 Exclusive “Owner” T-shirt
- 1 Ownership Certificate
- 3 Exclusive Sticker Pack
- 3 Exclusive Buena Fé Koozie
- 2 Exclusive limited-edition bottle of “Non-Celebrity Tequila”
- 15% off Buena Fé Merch for 1 Year
$10,000+ | Tier 7
- 1 Exclusive “Owner” T-shirt
- 1 Ownership Certificate
- 3 Exclusive Sticker Pack
- 3 Exclusive Buena Fé Koozie
- 4 Exclusive limited-edition bottles of “Non-Celebrity Tequila”
- 20% off Buena Fé Merch for 1 Year
$25,000+ | Tier 8
- 1 Exclusive “Owner” T-shirt
- 1 Ownership Certificate
- 4 Exclusive Sticker Pack
- 4 Exclusive Buena Fé Koozie
- 6 Exclusive limited-edition bottles of “Non-Celebrity Tequila”
- 20% off Buena Fé Merch for 1 Year
$50,000+ | Tier 9
- 1 Exclusive “Owner” T-shirt
- 1 Ownership Certificate
- 4 Exclusive Sticker Pack
- 4 Exclusive Buena Fé Koozie
- 6 Exclusive limited-edition bottles of “Not a Celebrity Tequila”
- 20% off Buena Fé Merch for 1 Year
- 2 Trip to Mexico for a tequila tasting and learning experience.
$100,000+ | Tier 10
- 1 Exclusive “Owner” T-shirt
- 1 Ownership Certificate
- 4 Exclusive Sticker Pack
- 4 Exclusive Buena Fé Koozie
- 12 Exclusive limited-edition bottles of “Not a Celebrity Tequila”
- 20% off Buena Fé Merch for 1 Year
- 4 Trip to Mexico for a tequila tasting and learning experience.
- Join the Buena Fé Innovation team to taste and develop a new flavor.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Pure Brands Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $9.01 / share, you will receive 100 shares of Common Stock, meaning you'll own 110 shares for $901. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”. Inter company debt or back payments.
ALL UPDATES
REWARDS
10%
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
Owner’s Bonus
Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
JOIN THE DISCUSSION
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Andres Rangel
4 months ago
Hello. Considering resources are limited, especially for a startup, could you please talk about how you plan to prioritize or balance Buena Fé and Not a Celebrity Tequila? And if the plan is to develop both with equal intensity and focus, could you please explain how you plan to make this work? Thanks.
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John Webster
5 months ago
i am looking to invest in a tequila company you have an outstanding team. there are about 4 right now raising money their minimum investment is alittle higher but $1 per share vs yours i think i saw 9 bucks a share. one in particular is saying the same thing as you 100 percent agave etc,they raised close 700k another company not far from that. like you said the tequila etc industry is growing big time. the $1 per share goes a long way i can have a couple of hundred shares minimum investment by the time i have like 25 shares with you. i think if your per share price was lower you would. i think it is playing into why you haven't raised alot more,your share price is over 9 times more. me personally i don't drink tequila or beer nothing,however, i know many do. the owner shirts what do they look like anyway to see that. somebody else had a good question about road blocks etc
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Yanyi Chen
5 months ago
Hi there's no retailer carrying these products in New York city (Manhattan/Brooklyn, etc.), what is the plan to get in New York market? what are the roadblocks to expand into more populated markets?
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Richard Koch
5 months ago
Why is your distribution agreement with Albertsons limited to New Mexico? We have Albertsons in California, which is arguably a larger market than New Mexico. In fact, Albertsons has six stores in New Mexico and 125 in California. Not to mention Albertsons, Safeway, Vons and the other subsidiaries in all affected states. Please help me understand.
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Andres Rangel
6 months ago
Hello. Can you please talk a bit about the measures you've taken to secure your supply of agave?
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Tim Gordon
2 months ago
Can you elaborate on your distribution channels and state-by-state availability so we can help promote the products by requesting them locally with some useful info for the stores' buyers?
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