INVEST IN PRESERVE TODAY!
Everyday Products for a Better World
$116,301.54 Raised
REASONS TO INVEST
Since our launch in 1997, we have earned a lifetime revenue of $108 million. In 2022, our revenue grew by $1.1 million, 16% over 2021; based on internal calculations, we have the capacity to produce 2x our current demand.
We recently signed key partnerships with Walmart and one of the world’s largest food service companies in late 2022, in addition to being the main cutlery supplier for Whole Foods Markets across the US.
Preserve’s products are Made in the USA and are more attractive than ever for US customers looking to diversify their supply chains. We have an established network of best-in-class distributors and wholesale partners serving more than 7,000 retail and food service locations, including national distribution at Trader Joe’s, Whole Foods Market, and Sprouts.
the pitch
We believe Preserve is well-positioned to offer climate solutions in the consumer product sector responsible for more than 29% of U.S. emissions. For 25 years, we have been disrupting the consumer products status quo by using recycled materials and plant-based compostable resins to make single-use items more sustainable and replacing disposables with reusables. We are a leading B Corp with more than $108M in lifetime revenue, strong EBITDA growth, established distribution networks, experienced U.S. manufacturing partners, and a balanced portfolio of more sustainable goods available in more than 7,000 locations across the U.S. We operate in three major product categories that have a combined market size of $18 billion.
OVERVIEW
Everyday Products Made from Recycled and Eco-Friendly Polymers
At Preserve, we reduce the environmental impact of consumer goods by producing products that require lower carbon emissions, lead to less consumption and waste, and protect our oceans.
We work with recycled and plant-based polymer suppliers to source raw materials for our 50+ products, which we create with our manufacturing partners across the US. With decades of revenue growth and strong partnerships with major distributors and retailers, we believe we are one of the key solutions for more sustainable consumer products.
THE PROBLEM & OUR SOLUTION
Creating Sustainable Options for Concerned Consumers
Plastic production is responsible for 4% of all global carbon emissions, and 11 million tons of plastic wind up in our oceans each year (source). It is estimated that 200 million tons of plastic have already polluted the world’s oceans. Despite knowing the consequences, plastic production is expected to triple by 2050, as it continues to be lighter-weight and cheaper than the alternatives.
To take action to help address these issues, we work with recycled and plant-
based polymers to create products that use 50% less water and
energy and reduce carbon emissions by 66% to 75% when compared with
virgin plastics. After starting with these more sustainable raw materials, we
design products for reuse, displacing disposables, or where disposables may be
necessary, we create lightweight designs that reduce impact. As well, our take-
back recycling program gives our customers continuous opportunities to reduce
their waste.
THE MARKET & OUR TRACTION
Key Partnerships in Multiple Major Markets
62% of global consumers prioritize the environment and social issues in their purchasing. With our three best-selling products (toothbrushes, razors, and cutlery), we address global markets valued at over $18.2 billion*
*Global Market for Shaving razors (source) Global market for manual toothbrushes (source); Global market for single use cutlery (source)]
A key value proposition of Preserve is our versatility, resiliency, and reach. Our products serve 3 primary channels of trade, which allows us to weather downturns and lean into opportunities as they arise.
In 1997, Preserve launched in the retail bricks and mortar channel. Since that time, we have invested to build a strong, authentic “green” brand, and have established our company as a trailblazer and respected player in the natural retail marketplace, a $187 billion market. We have been the best-selling in this channel for years in both toothbrushes and razors and have achieved multiple awards.
We have been working for more than 20 years with Whole Foods Market and Trader Joe's, both of which are leaders in the natural retail marketplace.
Preserve has also worked with all major conventional grocery chains. With a solid foundation in the natural channel and an authentic mission-driven brand, our primary areas for growth within bricks and mortar retail are Mass Market, Club and Grocery, all of which are increasingly seeking to add more sustainable product offerings. To this point, we launched our Preserve Toothbrush and Preserve Razor at Walmart stores in early 2023.
With a portion of the funds that we raise we will invest to improve our marketing and sales initiatives to build significant new business with our retail partners.
In our food service division, we recently signed a supplier contract with one of the world’s largest contract food service companies, best known for large-scale corporate catering, stadium concessions, and food service. Preserve serves customers in all channels of the food service industry; we work with over 40 food service distributors to serve customers in restaurant, retail, corporate, education, healthcare, entertainment and other hospitality venues.
We also serve colleges and universities across the country with our reusable products and systems - customers like Boston College, Vanderbilt, and Harvard University.
Our reusable food service items address a fast-growing market anticipated to reach $60 billion by 2027 (source).
Our growth in food service also allows us to even more strongly address our environmental mission, helping other institutions improve their climate impacts through replacing disposables with reusables, and offering lower impact single-use items.
E-Commerce
Preserve’s business with Amazon has achieved consistent double-digit growth and we are investing to build this business. In 2022, our sales on Amazon Seller Central grew 22%.
Partners
Throughout our history, Preserve has had a penchant for partnerships. With our partners, we are able to reach further, leverage the expertise of others, and share our own. In addition to working with long-term partners for our manufacturing, we have helped some of America’s largest consumer products companies with their sustainability initiatives, and in turn they have helped us build our brand, our reach and our mission. Companies like Stonyfield, Seven Generation, Burt’s Bees, and Brita are among the partners we have worked with. Today, our major partners help us deliver our high performance and more sustainable alternatives to our customers.
Below are key partners – all of which have helped us for between 10 and 20 years with our mission and our product delivery to the multiple markets we serve.
WHY INVEST
Continuing 25 Years of Sustainable Innovation to Meet the Moment
We are building on a foundation of 25 years of strong partnerships, established distribution networks, and a deep understanding of sustainable design, lower-impact systems, and more sustainable materials.
"I have watched Preserve from their early days as CEO of Burt's Bees and then Seventh Generation. We've worked with them at both companies and always valued the innovative ideas their team brought forward or inspired. I can't wait to see what they bring to market next - and I'm sure many companies will follow."
- John Replogle
Partner, One Better Ventures
Former CEO, Burts Bees and Seventh Generation
With this raise, we plan to invest in expanding sales with both new and existing customers and enhance our marketing outreach to the growing millions of consumers interested in more sustainable solutions. We aim to continue to drive revenue growth and greater profitability in our core product offerings and create a more valuable Preserve enterprise for our investors.
We also plan to invest in key innovations, such as home-compostable and marine-degradable cutlery and products made from captured atmospheric carbon.
Join us to build our brand mission, our sales and profits, and innovations to reduce consumer impact on our planet.
ABOUT
HEADQUARTERS
657 Main Street
Waltham, MA 02451
WEBSITE
View Site
Recycline, Inc. d.b.a. Preserve (or the "Company") is a C-Corp. organized under the laws of the state of Massachusetts. We are a certified B Corporation with more than 25 years of experience creating and producing stylish and eco-friendly personal care, household, and food service products. Using recycled materials, plant-based bioplastics, and ocean-diverted plastics, we offer innovative alternatives in a sector that is responsible for more than 29% of U.S. emissions. Preserve’s products are made in America and can be found in more than 7,000 retail and food service locations across the US.
TEAM
Eric Hudson
Founder & CEO
He is a recognized leader in social business, environmental issues, new product disruptions and development and marketing innovation. Eric serves on several sustainability boards, he is an Unreasonable Fellow, a member of Environmental Entrepreneurs and a frequent panelist on entrepreneurship, business management, social business and sustainability issues. Prior to Preserve, he worked 6 years at Fidelity where he worked in several divisions including Fidelity’s trading and investment operation. He also worked as a management consultant with Anderson Consulting and launched his own management consultancy.
John Lively
COO
Deana Becker
Director of Stakeholder Operations
Anu Goel
Preserve Director
Steven Berkenfeld
Preserve Director
TERMS
Preserve
Overview
PRICE PER SHARE
$8.18
DEADLINE
Jun 26, 2023
VALUATION
$29.49M
FUNDING GOAL
$15k - $1.23M
Breakdown
MIN INVESTMENT
$147.24
MAX INVESTMENT
$1,234,991.86
MIN NUMBER OF SHARES OFFERED
1,833
MAX NUMBER OF SHARES OFFERED
150,977
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives & Bonuses*
Time-based:
Friends and Family Early Birds
Invest within the first eight days and receive 15% bonus shares
Super Early Bird Bonus
Invest within the first two weeks and receive 10% bonus shares
Early Bird Bonus
Invest within the first three weeks and receive 5% bonus shares
Amount-Based*:
$300+ | Preserve Toothbrush Subscription for 1 Year
Invest $300+ and keep your teeth squeaky clean, replacing your toothbrush with the frequency that dentists recommend. The Preserve toothbrush is made in the USA from 100% recycled polypropylene, including 50% PCR, with fresh nylon bristles.
$600+ | Preserve Ocean Plastic Initiative Gift Set
Invest $600+ and be introduced to Preserve’s Ocean Plastic Initiative through a practical and impactful gift set featuring the POPi razor and replacement blades and two POPi toothbrushes. The handles of both products are made with recovered ocean plastic and help to support Preserve’s non-profit partners who are leading the way in ocean health.
$1,000+ | Preserve Toothbrush Subscription for the whole family + Preserve Ocean Plastic Initiative (POPi) Gift Set
Invest $1,000+ and keep your family’s teeth squeaky clean, replacing your toothbrushes with the frequency that dentists recommend. Plus, get introduced to the Preserve Ocean Plastic Initiative with a gift box of Preserve items made from recovered ocean plastic.
$2,500+ | Your Own Custom Preserve Hoodie and T-Shirt
Invest $2,500+ and receive 5% bonus shares. Plus, relax in a 100% Organic and Fair Trade Certified Hoodie and T-Shirt set, proudly sporting Preserve branding. Only available to employees and key investors, these clothing items are a hot commodity!
$5,000+ | Catered Picnic at one of Massachusetts’ Finest Beaches
Invest $5,000+ and receive 7% bonus shares. Plus, enjoy a catered picnic on one of Massachusetts’ finest beaches. A Preserve hoodie will help you warm up after your swim.
$10,000+ | Meet and Greet with Preserve’s Founder and Leadership Team
Invest $10,000+ and receive 10% bonus shares. Plus, join Preserve’s leadership team for dinner, either virtually or in person in Boston to learn about Preserve’s founding, where we’re going, provide ideas and ask questions.
$20,000+ | Catered Weekend Getaway in the Berkshires AND Meet and Greet with Preserve’s Founder and Leadership Team
Invest $20,000+ and receive 15% bonus shares and a weekend getaway! A short drive from Boston or New York, New England’s Berkshires is where Preserve’s Founder drew inspiration for starting a mission-driven business. You’ll have access to an indoor pool, foliage views, and your own private chef for the weekend.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
**Details for certain Amount-Based perks may need to be worked out between Preserve and the investor (i.e. dates, shipping, addresses, color, and size preferences, etc.). Experience-based perks do not include transportation. Amount-Based perks are not cumulative.
The 10% StartEngine Owners' Bonus
Recycline, Inc. (d/b/a/ "Preserve" or the "Company") will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $8.18 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $818. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.
ALL UPDATES
06.02.23
With less than a month left to invest, we invite you to meet the team!
Behind all that we do is a small but mighty group of individuals who are problem solvers and innovators and who are passionate about changing the status quo when it comes to consumer products. They’re also just a great group of people. The video below is the result of us asking a few folks on the Preserve team to introduce themselves.
Thank you for considering investing in Preserve!
05.23.23
Preserve "Firsts" and What's Next
Join Preserve Founder & CEO, Eric Hudson, as he travels around Preserve HQ City, Waltham, Massachusetts and recounts some of Preserve's innovations and "first" as well as the opportunities that lie ahead. Thank you for taking the time to learn more about Preserve and for investing to support our mission.
Video credit: Violet Forney, Preserve Intern
05.17.23
O Canada!
In 2022 the Canadian government enacted a ban on single use plastics in many applications, and today, Preserve is well aligned to offer alternatives. The Canadian ban prohibits certain materials entirely, and requires that others be able to withstand continued dishwashing. Preserve’s full line of reusable tableware as well as our compostable and recycled cutlery meet government requirements to be acceptable under the ban.
This puts us in an excellent position and Preserve is looking to land many new Canadian accounts with our distributors, as our competitors are leaving the scene. Hello Canada! How are you today, eh?
Stay tuned to our campaign to hear more about how we approach the plastics problem and offer alternatives to bans.
Thank you for reading, and for considering investing in Preserve.
04.28.23
Preserve’s Success and Growth Opportunities on Amazon – A Conversation with Preserve Partner, Joe at SPINS
Join us for a brief zoom video conversation between Preserve’s Director of Stakeholder Operations, Deana Becker, and Joe Hesketh, Senior Director of Channel Management at SPINS, Preserve’s partner for developing and growing our Amazon business.
04.27.23
Our Community is Supporting Us! | Insider Investment Notice
We’re excited that we continue to see investment come in to Preserve from our friends, family, and neighbors. We’re required to let you know that this includes investments by our Insiders as well, totaling $1,227 to date. We are grateful for your interest in our campaign and look forward to answering any questions you may have.
Please refer to the Company’s offering materials for further information and refer to the Company’s Risk Factors.
04.27.23
Preserve Achieves Amazon Climate Pledge Friendly Badge and Sales are Up!
04.22.23
Happy Earth Day from Preserve
04.18.23
A Brief Visit with Preserve Cutlery Manufacturing Partner UrthPact
04.12.23
A Colorful Update
Preserve is all about color. It's one of the key design elements we chose in order to show that recycling can produce products that are more sustainable, highly functional, and beautiful. At the time Preserve was founded, recycled plastic was typically only used for items like ashtrays or road barriers (remember ashtrays?). By emphasizing unique and unusually pleasing colors, we specifically aimed to make products made from recycled plastic something to celebrate, not hide. And, we think it’s worked! Preserve toothbrushes have been featured in movies and TV shows, despite us never seeking “product placement,” and we’ve heard from customers who have liked our colors so much that they’ve chosen a bathroom or kitchen of the same hue.
Our color changes occur about once every three years and we’re thrilled to introduce this next batch…which is just hitting stores now.
04.06.23
The Momentum is Strong & Diverse
We’ve hit over 50 investors in this first week of our crowdfunding campaign. Thank you for your investment in Preserve and our mission to create sustainable everyday products.
Since we founded Preserve, people have asked if they can invest to support our mission and growth. It’s been very rewarding since our StartEngine launch to say every day “Yes you can!” And not just to accredited investors, but to everyone and anyone.
It’s been great to see the wide variety of individuals who have chosen to invest in Preserve through StartEngine. In fact, this is one of the biggest rewards of our campaign for the Preserve team. We now have investors in our company who are teachers, friends, family, neighbors, all Preservers in every aspect of the word.
In the next days and weeks, we’ll be providing updates and information on Preserve’s unique partnerships, processes and people. We continue to be excited to tell you more, and answer your questions.
And if you invest within our first 2 weeks, you’ll get a 10% bonus.
Please feel free to reach out with any questions or feedback you might have.
Thank you!
Eric
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
$147
Earn 10% Bonus Shares
Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.
$300
Preserve Toothbrush Subscription for 1 Year
Invest $300+ and keep your teeth squeaky clean, replacing your toothbrush with the frequency that dentists recommend. The Preserve toothbrush is made in the USA from 100% recycled polypropylene, including 50% PCR, with fresh nylon bristles.
$600
Preserve Ocean Plastic Initiative Gift Set
Invest $600+ and be introduced to Preserve’s Ocean Plastic Initiative through a practical and impactful gift set featuring the POPi razor and replacement blades and two POPi toothbrushes. The handles of both products are made with recovered ocean..
$1,000
Preserve Toothbrush Subscription for the whole fam
Invest $1,000+ and keep your family’s teeth squeaky clean, replacing your toothbrushes with the frequency that dentists recommend. Plus, get introduced to the Preserve Ocean Plastic Initiative with a gift box of Preserve items made from recovered...
$2,500
Your Own Custom Preserve Hoodie and T-Shirt
Invest $2,500+ and receive 5% bonus shares. Plus, relax in a 100% Organic and Fair Trade Certified Hoodie and T-Shirt set, proudly sporting Preserve branding. Only available to employees and key investors, these clothing items are a hot commodity!
$5,000
Catered Picnic at one of Massachusetts’ Finest Bea
Invest $5,000+ and receive 7% bonus shares. Plus, enjoy a catered picnic on one of Massachusetts’ finest beaches. A Preserve hoodie will help you warm up after your swim.
$10,000
Meet and Greet with Preserve’s Founder and Leaders
Invest $10,000+ and receive 10% bonus shares. Plus, join Preserve’s leadership team for dinner, either virtually or in person in Boston to learn about Preserve’s founding, where we’re going, provide ideas and ask questions.
$20,000
Catered Weekend Getaway in the Berkshires AND Meet
Invest $20,000+ and receive 15% bonus shares and a weekend getaway! A short drive from Boston or New York, New England’s Berkshires is where Preserve’s Founder drew inspiration for starting a mission-driven business. You’ll have access to an indoor..
JOIN THE DISCUSSION
0/2500
Daniel Devlin
a month ago
Hi Eric, I’ve enjoyed learning about Preserve. Tons of respect for your mission and the company you’ve built. I have a few questions - thanks in advance for your responses!
1. Can you elaborate on your plans for sales/marketing after this raise? Do you anticipate challenges growing the brand (especially in retail) while competing against the CPG giants?
2. While nothing can be guaranteed, what are your long-term exit goals for the company? I.e. How should investors in this round think about a possible return on investment?
3. How do you recommend people dispose of your plastic products - specifically in food service cases like universities or Whole Foods cafes? Sounds like all your products are durable enough to be reusable, but I would imagine those contexts are mainly single-use?
4. I’ve seen companies working on the issues of microplastics and/or PFAS chemicals in our environment. What happens to Preserve’s plastic products as they break down, and do they contribute to microplastic/PFAS contamination?
5. I appreciate the difficulty of balancing the usefulness of plastics with the environmental harm, and I respect your mission to use plastic as thoughtfully as possible. But I struggle with the idea of every new plastic product being around for hundreds of years (unless it can be fully recycled). Do you see a future where we (and Preserve) move away from plastic? Or is it a necessary evil that needs to be carefully managed?
9
0
Christopher Zusin
10 INVESTMENTS
2 months ago
Outstanding responses, Eric. Thank you for your time.
1
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chad demoss
31 INVESTMENTS
2 months ago
I see a lot of raises on start engine that I can't figure out if they are scams or not. This one looks good to me, I'm in.
1
0
Christopher Zusin
10 INVESTMENTS
2 months ago
1. Do you have a relationship with TerraCycle? Seems like streaming of non-standard materials from NJ to MA might be an opportunity.
2. Why Reg CF at this point and not sooner?
3. The Form C shows a lot of financial competence (and Founder - and other key stakeholder - investment into the company, given apparent stakeholder coverage of soft spots in company performance), which I'd expect with a track record of surviving 26-ish years in business. However, the recent challenges feel like a consumption of "emergency financial/accounting measures" through stakeholder relationships and depreciation (in a loose sense) with the potential for a restructuring through bankruptcy as a non-zero possibility on the horizon. How can you assuage potential investors that they're not taking on such a risk right now?
4. How do you assess the risk of being behind the curve on materials science? Another way of looking at it is, given your annual losses in the range of low-$300k's, how do you envision funding R&D or acquisition (plenty of startups trying to solve the plastics problem now) as compared to provisioning for operating losses?
5
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
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Daniel Devlin
13 days ago
1
0