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Software to Revolutionize Automated Retail

We believe self-service and automation are the future of retail. At PopCom, we understand that successful brands are intelligent, mobile, and resilient so we built our technology in their image. Our automated retail technology platform equips entrepreneurs and brands with future-ready retail solutions that allow rapid retail expansion, incredible customer experiences, and powerful sales data. \we are redefining omnichannel strategy for worldwide brands with our automated retail technology platform. From Fortune 500 companies to smaller e-commerce entrepreneurs, we provide a new direct-to-consumer channel backed by innovative data, and frictionless transactions.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$304,704.69 Raised


PopCom is one of the companies powering retail’s tech transformation with our powerful analytics software to bridge the gap between e-commerce and brick and mortar. PopCom is also one of the first companies approved to sell alcohol and cannabis in vending machines.

PopCom has experienced 130% YoY growth over the last 3 years. We have built four market-ready products since 2020 and currently have launched 11 PopShops with 12 more going live in 2023. We have a strong sales pipeline with over 800 retailers on the waitlist for PopShop Local.

We believe PopCom is a recognized industry leader in innovation, led by a highly experienced team with a combined 12 companies founded and 3 exits.


We are on a mission to change the way small, local businesses enter the brick and mortar space

As a hybrid company, PopCom builds software for hardware. Using cameras installed on the machines, our software anonymously collects consumer data including age, gender, and emotion to deliver targeted ads and optimize sales conversions. 

*The above is a rendering of a current product. Images are computer generated demo versions. Product is currently available on the market.

PopCom was awarded a design patent in 2020 for our PopShop machine, but our powerful SaaS can be integrated across a variety of machines with ease. We currently offer two options for retailers to deliver our software: the PopShop robotic storefront, for premium brands and CPG products; and our PopBox, a temperature-controlled machine with the capacity to hold more products and keep food/beverage fresh. 

*The above is a rendering of a current product. Images are computer generated demo versions. Product is currently available on the market.

The pandemic pivot: When the pandemic hit local retailers hard, we responded with the introduction of our ‘PopShop Local’ program. We aimed to eliminate the traditional challenges of brick-and-mortar retail with our easy-to-use smart vending machines and kiosks. With PopCom’s PopShop Local, we convert unused space in hotels, airports, schools, and convention centers into a revolving gift shop of products made by local entrepreneurs. Whether it’s mature e-commerce brands or a small business, we provide this range of brands with an accessible, data-driven physical presence.


We believe the existing model for brick and mortar retail no longer works for most businesses

We think businesses struggle in this current model, as renting space is expensive, and foot traffic is changing. According to our research, while automation and self-service features are booming, valuable data is being lost on expensive, low-IQ machines.

Physical retail needs to evolve to be more convenient and personalized to today's consumers.

We believe our turnkey solution, PopShop Local, is revolutionizing in-person shopping by making it simple for anyone to spin up their own physical retail store. By investing in PopCom, we believe shareholders have an opportunity to be at the forefront of retail’s future, where, in our view, big data is a key player in business growth. 

PopShop Local works by allowing retailers to share space in the machine with two to three others. We rotate the products featured in the machine every four months to allow repeat customers to discover new local brands.

The business model is simple. Venues allow PopCom to place PopShop Local in their space rent-free in exchange for a percentage of each sale (average 10%), and retailers pay just $500 a month to lease space in the machine and for software access, respectively. With this model, each PopShop Local machine has the potential to generate up to $4,150 per month.

We think PopShop Local will help consumers discover new brands, and buy locally.

We believe PopShop Local is revolutionizing retail, helping big and small brands alike take their business to the next level. And what’s next for PopShop Local? The PopBox Local machine is now available for local food and beverage entrepreneurs to sell their products as well. 

We currently have three machines built as part of our initial test production. The first machine was sold to a celebrity juice brand in New York, with the second and third showcasing a well-known social impact company based in Atlanta.


According to our data, in-person shopping isn't going anywhere anytime soon. PopCom is Omnichannel.

  • Ecommerce sales only account for 12.4% of total retail sales (source)
  • 40 - 80% of purchases are impulse buying (source, source)
  • Impulse purchases can make up to 80% of all sales for a brand (source)
  • Impulse purchases are higher if you can instantly receive the product (source)

With the retail analytics market projected to reach $23.8 billion by 2028, we believe we’re uniquely positioned to dominate in a market that is currently domiciled by slow-moving hardware companies.

We've spent the months following our third successful Regulation Crowdfunding continuing to build and deploy more PopShop Local machines across the country and develop partnerships with market leaders.

We have a 130% YoY growth so far from our seven PopShop locals in the following high-foot trafficked areas:

PopShop Local is our go-to-market strategy and a fast way for us to gain market penetration and consumer adoption. We also have secured partnerships to build and deliver PopShop machines to enterprise clients who are looking to integrate vending into their omnichannel strategy including E&J Gallo Winery, Ooreedoo, and Combs Enterprises.

Leadership: Meet Our Founder and CEO: Dawn Dickson

Dawn Dickson is a serial entrepreneur and inventor with over 20 years of experience in technology and business development. Dawn is one the first female founders globally to raise over $1 million in secure token offering under a Reg CF of the JOBS Act. She is considered to be one of the pioneers in Web3 and equity crowdfunding.

*** All logos, brands, trademarks and registered trademarks are property of their respective owners. Use of these names, trademarks and brands does not imply endorsement. The photo above (top right) does not imply a current, future, or prospective listing on NASDAQ and should not be relied upon whatsoever for any consideration of investment activity. More information on the NASDAQ Milestone Maker program can be found here. 


Join a growing family of over 10,000 like-minded investors

As we continue to expand our executive team, secure major partnerships, and launch more PopShop Locals, we believe now is the opportunity to be at the forefront of retail’s future, where big data is a key player in business growth. 

Our focus for the remainder of 2022 is to the funds secured from this round to deploy the remaining 12 PopShop/PopBox machines of the 23 that were built in 2021 with the goal of reaching our $45K monthly recurring revenue goal by the end of Q3-2022. We are working to secure a master service agreement with a major venue partner to accelerate the expansion of PopShop Local. We also plan to explore further monetization of our ad screens and strengthen our partnership with VengoLabs to deliver more OOH ads to our screens.  

The PopCom team and investor network is a family. We regularly schedule investor meetups around the United States and spend time talking with our investors face-to-face. We're proud to be a hub for connections, friendships, and candid discussion about our company's progress, hardships, and massive accomplishments. You'll join a growing family of over 10,000 like-minded, forward-thinking individuals that are just as excited about the future of retail as we are. Just take a look at what some of our investors have to say about us below! 

** Testimonials herein are unsolicited and are non-representative of all clients; certain investors may have different opinions and feedback than that indicated. All writers' opinions are their own and do not constitute financial advice in any way whatsoever and none of the testimonial content should be relied upon for any investment activities. Unique experiences and past performances do not guarantee future results. 

Invest today!


997 N Fourth Street
Columbus, OH 43201

We believe self-service and automation are the future of retail. At PopCom, we understand that successful brands are intelligent, mobile, and resilient so we built our technology in their image. Our automated retail technology platform equips entrepreneurs and brands with future-ready retail solutions that allow rapid retail expansion, incredible customer experiences, and powerful sales data. \we are redefining omnichannel strategy for worldwide brands with our automated retail technology platform. From Fortune 500 companies to smaller e-commerce entrepreneurs, we provide a new direct-to-consumer channel backed by innovative data, and frictionless transactions.


Dawn Dickson
Dawn Dickson
Founder, CEO, and Director

Dawn is a 6X founder (1 exit) with over 20 years in entrepreneurship and technology development. INC 100 Female Founders list (2018, 2021), OBWS/Snapchat Entrepreneur of the Year (2020), Forbes Next 1000 (2021).

Pat Camp

Pat Camp

Head of Product - Software

With a degree in IT, a background in systems analysis and more than 20 years of for and non-profit business experience, Pat is a natural problem solver and organizer. She has a passion for quality and efficiency and knows the PopShop customer experience inside and out. Pat’s professional career started at DuPont where she led the development of one of their first laptop sales tools. She migrated to administration, marketing and fund development in the non-profit sector until making a decision several years ago to return to her IT roots. She took a full-time programming bootcamp and ended up teaching the class. Pat is PopCom’s field marshal and swiss army knife, rolling up her sleeves to contribute to wherever her experience can make a difference, but her primary focus is delivering a stellar customer experience to each and every one of PopCom’s clients.

Natasia Malaihollo

Natasia Malaihollo

Head of Business Development

Natasia is a 2x Founder. She exited her company Wyzerr in 2020 after she expanded its' customer base to over 2,200 businesses in 53 countries in 2 years. In 2021, she launched PopShop Local from concept to $35K MRR commitments in 6 months.

Ryan Krass

Ryan Krass

Interim CTO

Over 10 years of experience in technology development. Responsible for managing our team of software engineers. Highly experienced in various scripting languages, content management systems and shopping carts. Helping vet, hire full time CTO


Nov 30, 2022
$10k - $510k
Common Stock
Class C Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*

$500+ | Tier 1

Investor shout-out on social media Access to private PopCom investor Facebook group PopCom NFT that grants access to PopCom investor summit (virtual).

$1,000+ | Tier 2

Investor shout-out on social media Access to private PopCom investor Facebook group PopCom NFT that grants access to PopCom investor summit (in-person) PopCom swag bundle.

$10,000+ | Tier 3

Investor shout-out on social media Access to private PopCom investor Facebook group PopCom NFT that grants access to PopCom investor summit (in-person) Premium PopCom swag.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

PopCom will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class C Common Stock at $0.44 / share, you will receive 110 shares Class C Common Stock, meaning you'll own 110 shares for $44. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.


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Founder of Black-Owned Startup Makes History, Raises $2.3 Million Through Crowdfunding

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How These Black Women Startup Founders are Using Blockchain

In the blockchain and crypto community, there’s a major gender imbalance that’s even more pronounced for black women. These two entrepreneurs are trying to change that.

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Black-Owned Startup Finds New High-Tech Way to Crowdfund

PopCom CEO Dawn Dickson speaks about why the company was looking to an STO for funding and how it successfully raised $1,070,000.

Article Image
Meet The First Black Woman To Raise Over $1 Million In A Secure Token Offering

A full feature on PopCom and our CEO in Forbes.

Article Image
Entrepreneur builds self-service kiosk for e-commerce

Dawn Dickson got into self-service retailing in 2011 with a very simple plan: create a vending machine to sell flat shoes for women on the run. But in the course of launching this business, she learned that self-service retailing technology was not sufficiently developed.


Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into PopCom.



Rayshaun Smith

2 months ago

Be honest y’all think she ran off with our money?



Mr kery

4 months ago

beware last update was 3 months ago do not invest a lawsuit has already been filed for fraud by a 3rd party from which im not completely with but have helped fund.



Shola Azeez

5 months ago

Hello Dawn. The last update on this was in March. There are questions from other investors that you have not responded to and now it seems you have relocated to Ghana. Please give us an update on the status of this company and our stake.



Ronald Hill

5 months ago

Can someone please give some advice on platform to better monitor my investment?



Ronald Hill

5 months ago

Hello Ms./Mrs. Dickson, I’m very excited about the investment. I have to admit that I’m new to startups so I’m trying to learn as much as I can while being patient. I’m curious as to when or how will I be able to tell if I have received any monetary gains on my investment?



Doyle Jones

9 months ago

Hello, Ms. Dickson, My name is Doyle Jones. When will I receive my latest investment certificate? My investment was invested on October 26th. The old system immediately, gave our certificates and everything else. Thanks You and enjoy the holidays!!



Hscola Dempsey

10 months ago

Happy to be a part of an movement that’s going to be a successful game changer. Dawn, you are a great leader and I show my daughter your work and how amazing you are on an daily basis. The marathon continues. Thank you!



Atiba Hainstock

10 months ago

Hey Dawn. I’m not sure if you can answer this question but, where do you hope to see Popcom as a company in 2/3 years?



Linda Johnson

10 months ago

Hi Dawn, I'm a current investor and a belive in your business purpose. I do a great deal of traveling and always found it troubling to find familiar consumer products. I can't wait to see more of your machines across the USA and beyond. I have seen CVS following this model in areas where they don't have brick and mortar shopping (i.e., Idaho, Montana, Washington).



Melanie White

10 months ago

Hey Dawn I’ brought shares but it’s still pending. 4 days are left so if the funds aren’t received then what would happen to the shares?




Cancel anytime before 48 hours before a rolling close or the offering end date.



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