INVEST IN PITTMOSS TODAY!
PittMoss presents an opportunity to disrupt a $20B global market with a high-performing, cost-effective product. On the heels of another year of peat shortages, rising costs, and pressures to ban the use of peat, PittMoss can deliver hyper-local production at scale, reduce costs to growers, and bring sustainable soil manufacturing to the US. Additionally, since 2017, PittMoss has prevented the emissions of over 7,400 metric tons of CO2 and 1,002.09 kg of N2O. Our vision is for every soil manufacturer to replace peat moss with PittMoss technology in the future.*
PittMoss is nationally recognized as the Best Overall Potting Soil by Better Homes and Gardens and has a proven track record of commercial sales. After more than a decade of research & development and backing from high profile investors & industry innovators, PittMoss is ready to scale up manufacturing to serve multiple verticals - including enterprise soil blenders, commercial nurseries, wholesale and retail customers.
Demand for PittMoss is more than what our current facility can produce. Your investment will help us scale production to meet the needs of our customers and get PittMoss in the hands of more growers across the globe. Since initially being pitched on Shark Tank in 2014, and receiving an investment from Mark Cuban, the company is now opening up additional opportunities to help fund their growth and meet forecasted demand.
*Market information provided by Markets and Markets (source)
*Industry information provided by the U.S. Geological Survey, Greenhouse Grower, and the Guardian (source, source, source)
Started with a mission to provide a clean and sustainable horticultural solution, PittMoss manufactures soilless, peat-free, garden products made from organic, upcycled materials, like paper and cardboard.
Our proprietary approach creates an optimized physical, biological, and chemical environment for botanicals, resulting in robust root development, beautiful blooms, and overall healthy growth. Clean, recycled paper fibers used in our mixes are specifically engineered to ensure that more air, water, and nutrients are delivered directly to plants, so that fewer applied resources are needed and utilized most efficiently.
The Problem & Our Solution
Although peat moss and peat-based soil mixes are a popular staple supply for most landscaping and gardening projects, it is our observation that the market for these products poses multiple sustainability challenges. From an environmental standpoint, peatlands are considered massive carbon sinks and preventing their degradation has been identified by the UN as a top ten initiative for reducing CO2 emissions. Additionally, peat requires other additives to balance pH, create aeration, and facilitate water retention. It is costly to produce and climate-related harvesting issues are creating supply shortages and increasing costs on a global scale.
(source)
Understanding this, PittMoss has devoted decades of research to developing a viable alternative and our products are poised to capitalize on the industry's emerging market conditions. We've seen firsthand from our customers that PittMoss has many advantages over any peat-based soil on the market today, in terms of performance as well as its ability to introduce a circular economy to the horticulture industry. Our potting mixes are created from completely recycled paper fibers, which are easily transformed into a sustainable soil amendment that supports high-yield plant growth using less water and fertilizer.
The Market & Our Traction
Early on, PittMoss’ potential was recognized by high-profile and angel investors alike. In 2015, our pitch was featured on Shark Tank and was well-received by three of the show’s star entrepreneurs, including Mark Cuban, who invested in the company.
Leveraging this initial support, the PittMoss team is proud to report that we have quickly been able to establish our brand as a legitimate alternative to meet the growing demand for peat alternatives, addressing inconsistent supply and environmental concerns.
The retail market for soil products is worth approximately $20B (source, source, source), much of which relies on imported peat moss which must be additionally processed to become usable soil mix. When examining the current market conditions, we firmly believe this is a great time for PittMoss' alternate solution to traditional peat soil mixes.
*cost at scale
Since introducing the company’s concept, PittMoss products have been successfully integrated by nurseries, greenhouses, and commercial growers, and are now being embraced by thousands of individual consumers and over 300 businesses worldwide.
In recent years, the company has experienced sales increases of 40-50% annually, with over $3 million in total revenue to date. With this, PittMoss has also seen demand outgrow our current production capabilities. As we continue to develop even more products and scale operations, we anticipate that cost of goods as a percentage of revenue will continue to decrease and gross margins will approach 50%.
Why Invest
PittMoss was founded on the premise that peat moss products are not sustainable for the industry, individual businesses, or the environment. With price and supply instability, the time is ripe for PittMoss to disrupt the industry. Through our commitment to developing more sustainable products, we have successfully demonstrated a better alternative and now intend to scale our production capacity with a hyper-local model that meets the needs of growers worldwide.
With your support, we envision capturing even more market opportunities and extending our resources to enter other adjacent industries. Your investment today will help bridge PittMoss to our planned Series A round, where we will look to raise the capital needed to build seven facilities nationwide and self-fund after that.
Do not miss out on this limited opportunity to be part of this expansion. Help us continue cultivating our success by investing in PittMoss today.
The current soil economy is ripe for disruption, as demand for a viable alternative to peat is an industry concern. Enter PittMoss. After more than a decade of research and scientific testing, PittMoss has developed one of the only upcycled alternatives to peat, using recycled paper waste. In addition to creating a peat substitute for the industry, PittMoss has created a full line of high-performing and sustainable potting mixes for stronger plants and a healthier planet.
At RentWay Inc, where Mr. Scott served as CIO and Director of M&A, he helped take the company public on the NASDAQ exchange and later moved to the NYSE. He helped grow the company from 13 locations generating $7M in annual sales to 1,200+ locations and almost $700M in annual sales before exiting the company to start his own multi-unit RTO and short-term lending business. While at RentWay, Mr. Scott built an IT team of 75 people, built and led acquisition audit and transition teams, and was intimately involved with strategic decision making among every function within the company. RentWay was recognized by Forbes Magazine as one of the “100 Fastest Growing Companies in America” on four different occasions in a seven-year period and Mr. Scott constructed many of the project plans and built many of the teams that drove that growth.
Throughout his career Mr. Scott led a total of seven company startups or turnarounds including both for-profit and non-profit enterprises. He notably turned around the Flagship Niagara League (non-profit supporting the Commonwealth of Pennsylvania’s Flagship) and started the Tall Ships Erie festival, which continues to be the largest fundraising event in Northwest Pennsylvania.
As a thirteen-year Angel Investor, Mr. Scott has screened more than 5,000 companies, and conducted due diligence or led due diligence teams on dozens of startups. He has invested in more than 40 startups during his angel investing tenure and believes that PittMoss has the best opportunity for disruption than any of the other companies he has screened.
Robert Phillips
VP of Sales
Ashley Mariani
Director of Business Development
Mark Goldman
Director of Product Development & Technical Sales
Amber Miles
Contract CFO & General Counsel
Robert Rosile
Director of Wholesale
Donna J. Pavlis
Manager, Marketing and Advertising
Rachel Szelc
Operations Manager
Richard Powell
VP of Production
Mary Deemer
Research and Grant Coordinator
What is a Convertible Note?
A convertible note offers you the right to receive Preferred Units in Pittmoss. The amount of Preferred Units you will receive in the future will be determined at the next equity round in which the Company raises at least $1,000,000.00 in a qualified equity financing. The highest conversion price per security is set based on a $15,000,000.00 Valuation Cap or if less, then you will receive a 15.00% discount on the price the new investors are paying. You also receive 5.00% interest per year added to your investment. When the maturity date is reached, if the note has not converted then you are entitled to receive Preferred Units equal to your investment and interest back at a price per security determined by dividing the Valuation Cap by the aggregate number of outstanding equity securities of the Company as of immediately prior (on a fully diluted basis).
Investment Incentives & Bonuses*
Loyalty Bonus
5% for past Republic investors (5.25% all in rate)
Time Based
5% for investing in first 2 weeks (5.25% all in rate)
Amount Based
$500+
Invest $500 and receive $25 off PittMoss.com with Free Shipping!**
$1,000+
Invest $1000 and receive $50 off PittMoss.com with Free Shipping!**
$2,500+
Invest $2500 and receive $100 off PittMoss.com with Free Shipping** + PittMoss Gear***
$5,000+
Invest $5000 and receive $100 off PittMoss.com with Free Shipping** + PittMoss Gear*** & Invite to CEO Round Table****
$10,000+
Invest $10,000 and receive $100 off PittMoss.com with Free Shipping** + PittMoss Gear*** & a Free Tour Package to PittMoss HQ.*****
**After the investment period ends, investors will be sent out a code to receive a discount to use at www.pittmoss.com
***Gear Includes PittMoss T-Shirt, Water Bottle and Pen
****You also will receive an invite to join PittMoss CEO, Brian Scott, on a personal zoom call.
*****Investors will also be provided a Tour Package of PittMoss HQ. Tour package includes round-trip air fare, 1-night stay in downtown Pittsburgh + meals and entertainment. Air Fare covered only for domestic flights
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
PittMoss LLC will offer a 10% additional bonus for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
Eligible StartEngine shareholders will receive a 10% increase in the annual interest rate on Convertible Promissory Notes in this Offering. This means your annual interest rate will be 5.5% instead of 5%.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the Company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the Offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the Loyalty Bonus in addition to the aforementioned bonus.
To narrow down the list, we researched the best potting soils, taking into account the considerations above along with consumer ratings. We also talked with Evan Davis Santi, a horticulturalist with Urban Plantscapes LLC, and Charlie Nardozzi, a Regional Emmy Award-winning garden author, radio, and
05.01.23
Hello Start Engine Investors,
I want to take this opportunity to THANK YOU for your support! 2023 has been incredible. PittMoss’ Start Engine investment campaign just closed after hitting a successful $292,660+. We saw 324+ investors (with 15 New Investors), who enthusiastically invested, and now own a part of PittMoss!
Our mission is to manufacture sustainable, peat-free, soil products to grow stronger, healthier plants while reducing the carbon footprint for a healthier environment and planet. That message resonated with investors and motivated them help us reach our goal!
After our campaign was successfully funded and closed on April 30, we sat down and discussed some interesting findings since we launched the campaign back on March 20th.
Here’s what we have learned:
At PittMoss, we are just getting started. We will have more to share in the near future, especially with the new funding, loyal investor support, and fans we have gained.
We can’t wait to share it with you!
Once again, thank you for investing in PittMoss!
Sincerely,
Brian P. Scott
President & CEO
PittMoss, LLC
04.30.23
Hello Everyone,
PittMoss' investment campaign is ENDS TODAY, BUT there’s still time to invest!
Since our March 20th launch, we’ve seen 283+ investors (including 139 NEW investors) put $241,645+ towards our company. Our campaign ends TODAY, so here’s your last chance to put PittMoss over the top!
Support our mission to manufacture a sustainable, peat-free soilless product to grow stronger, healthier plants while reducing the carbon footprint for a healthier planet.
Here’s to a successful finish to our Campaign!
Sincerely,
Brian P. Scott
President & CEO
PittMoss, LLC
YOU CAN HELP US HAVE AN EVEN BIGGER IMPACT AS WE GROW! By investing in PittMoss you help us create a positive environmental impact!
Click to invest in PittMoss: https://www.startengine.com/offering/pittmoss
04.30.23
Hello Everyone,
PittMoss' investment campaign ENDS TODAY, BUT there’s still time to invest!
Since our March 20th launch, we’ve seen 295+ investors (including 146 NEW investors) put $266,668+ towards our company. Our campaign ends TODAY, so here’s your last chance to put PittMoss over the top!
Support our mission to manufacture a sustainable, peat-free soilless product to grow stronger, healthier plants while reducing the carbon footprint for a healthier planet.
Here’s to a successful finish to our Campaign!
Sincerely,
Brian P. Scott
President & CEO
PittMoss, LLC
YOU CAN HELP US HAVE AN EVEN BIGGER IMPACT AS WE GROW! By investing in PittMoss you help us create a positive environmental impact!
Click to invest in PittMoss: https://www.startengine.com/offering/pittmoss
04.29.23
With more and more commerical growers looking for alternatives to growing in peat due to increasing costs, environmental concerns, and peat shortages, PittMoss is having success with commercial customers who are looking for better solutions.
For example, Greendell Landscape Solutions in Indiana began blending in PittMoss a year ago due to peat shortages they were encountering and learned that it really improved their products. This year Greendell has not only purchased for their regular soil blends, they also started buying PittMoss as a seed starting mix by the truckload this season. See photos of PittMoss and Grendell’s blend below.
Leighton Morrison, CEO of Kingdom Aquaponics, is a soil consultant in Los Angeles who purchased truckloads of PittMoss to help avocado and olive farmers reduce their watering by 2/3 by using PittMoss as a mulch. “PittMoss is a game-changer for drought-prone regions,” says Morrison.
Our growing commercial business means PittMoss is being incorporated in mixes across the country – from Soilutions in New Mexico to Country Roots in Michigan. Chris Dennison, owner of Country Roots states that, “PittMoss is a great addition or alternative to peat in my blend that helps retain moisture and spread that water evenly. It is a good natural amendment for live soils and our worm bedding”.
A reason for the success of PittMoss being integrated into these large operations is that our technology has solved problems surrounding water retention and nitrogen management, that are present with other alternatives, like wood fiber and coconut coir. PittMoss’ superior water and nutrient holding capacity have big impacts for growers large and small.
Not only are PittMoss' retail products rated best in class by magazines like Better Homes & Gardens and Country Living Magazine, commercial growers are now able to substitute peat, coco coir or wood fiber with PittMoss' grower grade products to dramatically improve their finished products for nurseries and farms.
Above: A large nursery customer, Greendell Landscape Solutions, planting in PittMoss.
“Nursery liner stock with iron deficiency were restored when upsized into 3 gallon containers incorporating PittMoss grower amendment into the potting mix along with a nitrogen supplement. PittMoss held the supplement that would ordinarily have flushed out, making it available to the plant tissue, saving the nursery stock and reducing the production time from 8 - 9 weeks to 5 weeks. This certainly surprised us and surpassed all expectations.” — Karen Atwood, Soil Specialist, Greendell Landscape Solutions
YOU CAN HELP US HAVE AN EVEN BIGGER IMPACT AS WE GROW! By investing in PittMoss you help us create a positive environmental impact!
04.29.23
Hello Everyone,
PittMoss' investment campaign is ONE DAY AWAY from the finish line.
Since our March 20, 2023 launch, we’ve seen 265+ investors (including 132 NEW investors) put $226,260+ towards our company. Our campaign ends April 30, so don’t miss an opportunity to invest in PittMoss!
Support our mission to manufacture a sustainable, peat-free soilless product to grow stronger, healthier plants while reducing the carbon footprint for a healthier planet.
Here’s to crossing the finish line with success!
Sincerely,
Brian P. Scott
President & CEO
PittMoss, LLC
YOU CAN HELP US HAVE AN EVEN BIGGER IMPACT AS WE GROW! By investing in PittMoss you help us create a positive environmental impact!
04.28.23
Hello Everyone,
PittMoss' investment campaign is just 2 days away from the finish line.
Since our March 20, 2023 launch, we’ve seen 234 investors (including 128 new investors) put $198,141.30 towards our company. PittMoss is closing in on our April 30 deadline, so don’t miss out!
Support our mission to manufacture a sustainable, peat-free soilless product to grow stronger, healthier plants while reducing the carbon footprint for a healthier planet.
Here’s to an exciting few days!
Best,
Brian P. Scott,
President & CEO
PittMoss, LLC
YOU CAN HELP US HAVE AN EVEN BIGGER IMPACT AS WE GROW! By investing in PittMoss you help us create a positive environmental impact!
04.27.23
Hello Everyone,
PittMoss' investment campaign is just 3 days away from the finish line!
Since our March 20, 2023 launch, we’ve seen 186+ investors (including 114 new investors) put $141,250+ towards our company. PittMoss is closing in on our April 30 deadline, so don’t miss out!
Support our mission to manufacture a sustainable, peat-free soilless product to grow stronger, healthier plants while reducing the carbon footprint for a healthier planet.
Here’s to an exciting few days!
Sincerely,
Brian P. Scott,
President & CEO
PittMoss, LLC
YOU CAN HELP US HAVE AN EVEN BIGGER IMPACT AS WE GROW! By investing in PittMoss you help us create a positive environmental impact! Click here to invest today in PittMoss: https://www.startengine.com/offering/pittmoss
04.26.23
Our Chicago Account Manager, Dan Bielinski, has done a super job of identifying many high-value customers in Chicagoland.
PittMoss Plentiful Organic Potting Mix - BEST Overall Potting Soil and PittMoss Performance Nutrient Enhanced Potting Soil - BEST Peat-Free Soil by Better Homes & Gardens can be purchased at the following PittMoss customer locations in the Chicago area:
To drive business their way and create more demand, PittMoss’ Marketing Team develops and boosts targeted social media campaigns to get the word out, broaden the reach, increase foot traffic, and encourage our loyal Followers, Fans, and Influencers to “share” the good news to create a domino effect!
Our Start Engine Investors can help push the enthusiasm for PittMoss too by “Sharing” and “Liking” us on our social media channels to build our brand recognition, and help us break into additional NEW markets, like yours, simply by asking your local garden centers, and hardware and feed stores to carry PittMoss… The Best Soil For The Planet On The Planet!
ON-AIR CHICAGO BONUS: Dr. Charles Bethke, Soil Scientist for PittMoss gave an interview on WGN Radio720 from Chicago with Lisa Dent. Here is the link to hear the interview with Dr. Bethke about Reinvigorating Your Soil With PittMoss: https://wgnradio.com/lisa-dent/dr-charles-bethke-on-reinvigorating-your-soil-with-pittmoss/
YOU CAN HELP US HAVE AN EVEN BIGGER IMPACT AS WE GROW! By investing in PittMoss you help us create a positive environmental impact! Click here is find out how to invest in PittMoss: https://www.startengine.com/offering/pittmoss
04.25.23
Robert “Rob” Phillips has joined PittMoss as Vice-President of Sales. Robert has 30 years’ of outstanding experience related to Growing Media categories. He held several key positions with milestone achievements during his 21 plus years with Scotts Miracle-Gro.
Robert is confident that the Growing Media space is ready for new innovation not seen in the past few decades. A surge of growth came upon the industry with the introduction of Coco Coir and the opportunity is present to bring PittMoss with its tremendous water holding capacity to the trade.
His focus will be placed on three channels with prior experience (lawn and garden retail, commercial growers, wholesale packagers) and expectations are to grow substantially with compounded annual growth at a minimum of 75% 2024 through 2026. Market share is expected to be gained from a combination of category growth and taking share within that growth due to an end user trade-up strategy. Expansion into the West in all channels is expected in the key Sustainable and Organic Demographic Marketing Areas.
Some of the many achievements include the following:
He brings a history of building teams and of building outstanding customer relationships via superior customer service and communication.
Robert is extremely excited to join PittMoss primarily due to the fact that the material can help replace Peat Moss in so many channels of trade and that in doing so will help reduce consumption of Peat Moss bogs which in turn is beneficial to our environment.
He is also very bullish on the future of PittMoss because not only is the product Sustainable, but it is also positioned to be Organic Certified while providing excellent consumer results. It is rare in the green space for a given product to be Sustainable, Organic Certified and have proven results for end users.
He intends to build upon the current outstanding team of dedicated associates and focus on lawn and garden retailers, growing media consumer package providers and commercial live-goods growers. He intends to build a foundation of relationships with key channel influencers and expand upon current network of partners to result in substantial growth.
Robert and his wife Kerry reside in Deer Park, WA and he spends his free time tending to 10 acres of forest. His two sons, David and Matthew, are Sergeant’s in the Space Force and Air Force, respectively.
YOU CAN HELP US HAVE AN EVEN BIGGER IMPACT AS WE GROW! By investing in PittMoss you help us create a positive environmental impact!
Click here is find out how to invest in PittMoss: https://www.startengine.com/offering/pittmoss
04.25.23
Thanks to Reg CF rules, our founders, officers, board members, and their immediate family can invest in the offering with the appropriate disclosures.
At this time, our insiders have invested $2,000 in the offering.
Want to invest in the offering with us? LINK HERE.
Please refer to the Company’s offering materials for further information and refer to the Company’s Risk Factors.
Members get an extra 10% shares in addition to rewards below!
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