Experience the Astonishing!
Pasmosa is Spanish for “Astonishing,” and we believe that’s exactly what you’ll think when you enjoy a glass of our authentic sangria.
In 2013, Pasmosa founder Eamon McDonald took note of the increasing popularity of Sangria across the US, Europe, and South America. He had difficulty finding any bars or restaurants using a ready-to-pour sangria. Instead, they all made their own version of what they thought a sangria should be, and it was never consistent, batch to batch or location to location.
Eamon realized this was an untapped market begging for a quality, premium product - one that could hold up well after being served over ice with an unmatched, authentic flavor. He set out to create the best-tasting high-quality sangria he could make.
Today, Pasmosa premium sangria contains high-quality varietals, all-natural ingredients, and a higher alcohol content than many “house-made” sangrias on the market, according to our research. Pasmosa relies on the highest-quality ingredients from the Castilla la Mancha region of Spain and an extraordinary attention to detail when each batch of sangria is lovingly hand-crafted. We believe this truly makes every glass of Pasmosa a celebration!
Pasmosa is about preserving the traditional taste of quality, authentic Spanish sangria, and delivering it to your lips consistently pour after pour. Because of its high 12% alcohol content, our ready-to-serve product just needs a full glass of ice to shine – it never dulls or dilutes after the pour. Perfect for both the on-premise or off-premise markets, Pasmosa has zero waste and minimal preparation time, delivering the same delicious sangria every time.
Pasmosa is striving to stamp out the inconsistent quality of “house-made” sangrias and the inferior taste and ABV of other bottled sangria brands for customers in the on-premise and off-premise markets.
By offering a ready-to-pour product, made with high-quality ingredients, Pasmosa can eliminate the need for custom concocted “trash-can punch” typically made from leftover oxidized wine and inferior pieces of fruit. Instead, Pasmosa flows from a can, bottle, bag-in-box, or bar tap with the same high-quality ingredients and great taste every pour with almost zero make-time.
Bars and restaurants have traditionally had very limited choices when it comes to ready-to-pour sangrias. With Pasmosa premium sangrias, we believe the choice will become an easy one – quality and consistency over questionable custom concoctions.
It’s a fuller taste you can appreciate. Pasmosa uses only fresh Mediterranean fruit and natural sugar and contains no additives. This full-bodied 12% ABV will maintain its great taste and high alcohol content down to the last drop - even after pouring over ice.
Because of that, we believe Pasmosa presents itself as a premium beverage product of greater perceived value, making it perfectly positioned to become one of the standard bearers in an undersaturated market.
Pasmosa Sangria is ready to drink right out of the bottle, so customers can pour it over ice and serve as is, or garnish with fresh fruit if desired.
Our business model is similar to other major alcohol companies, but what makes us unique is our ready-to-pour formula, and our authentic, premium quality Spanish varietal blend.
Once our partnership clients have added Pasmosa to their menu, we believe they have found several things to be true:
We believe there has never been a better time to introduce a new product to a virtually untapped market (source).
More specifically (source) …
Additionally, modest projections indicate a potential for rapid ROI due to the exploding popularity of alternative alcoholic beverages. With the amazing growth of seltzers and “booze-spiked” tropical drinks taking over menu and shelf space from traditional beer and wine offerings, we are optimistic about earnings potential for the Pasmosa brand (source).
We think in comparison to other brands in the marketplace, Pasmosa contains higher quality varietals, more natural ingredients, and a higher alcohol content. In our view, many so-called “house-made” sangrias available in bars, restaurants, or wineries use inferior wines and lesser quality fruits, often spiked with hard alcohol to increase the ABV.
Pasmosa instead relies on authentic quality ingredients and attention to detail that makes it stand out in the crowd.
There are 282,000 on-premise bars and restaurants in the US, with franchises that are ripe for a premium Spanish sangria behind their bar. The success of an On-Premise location relies on consistent quality, and we feel Pasmosa delivers this.
There are another 259,000 possible retail outlets for the consumer to purchase from (source).
In the last six months alone…
Our brand continues to expand within both the on-premise and off-premise markets, with national chains expressing interest in Pasmosa.
Our marketing partners have the experience to take Pasmosa to the next level
Pasmosa has launched a strategic marketing partnership with a Los Angeles-based agency – Southport Marketing – to represent, develop and activate all experiential marketing promotions for the brand. Our plan is to establish a presence at every major fair, festival and concert venue in the US and expand consumer reach through targeted, high-profile consumer entertainment, music and sporting events. With over 900 possible venues in the US we see incredible opportunities to explore with Pasmosa.
Southport Marketing has been a full-service experiential marketing & promotions agency since 2008 delivering thoughtful, meaningful and memorable consumer experiences for brands, advertising agencies and marketers alike. With numerous high-profile clients, Southport Marketing has the background and expertise to elevate any brand to their highest potential. Pasmosa fits in perfectly with Southport’s vision and skillset, making the partnership one sure to succeed.
Pasmosa has plans to grow in the domestic and international markets, starting in the US and expanding into Europe and South America. Part of our funding will go to securing our future sales and expanding our marketing team to maximize our potential.
With the worst of the pandemic in our rear-view mirror, consumers are ready to get out and celebrate life once again. Changing tastes and trends in the alcohol industry, and the exciting new avenues opening in the adult beverage market, mean Pasmosa is perfectly positioned to become one of the new leaders in an underserved market.
Consumers are ready like never before to experience the astonishing taste of Pasmosa Premium Sangria.
Pasmosa is a premium Spanish sangria containing high-quality Tempranillo, Grenache, and Airén varietals, fresh Mediterranean fruits, natural sugar, and a 12% alcohol content. Our goal is to replace the “house-made” sangrias in bars and restaurants, traditionally made from stale wine, inexpensive fruit, and occasional rum or tequila, with our premium, imported, ready-to-pour sangria. We also aspire to have our authentic sangria go head-to-head against the few competitor brands currently available in grocery and liquor stores across the country, changing the landscape of the sangria market. Pasmosa is already available in 750ml bottles, 3 Liter bag-in-box, and 5 Liter bag-in-box - each in three different varieties: Red, Rosé, and White. Additionally, we have just finished the design and prototyping of our RTD (Ready-To-Drink) 250ml aluminum cans to compete in the new beverage market segment which includes single-serving wines, seltzers, and other “lifestyle” beverages. With Pasmosa, every glass is a celebration!
• Founder and CEO of Joya / Pasmosa Sangria 2014 – 2022. Rebranded Joya to Pasmosa in 2020.
• Founder and CEO of Predator Motor Corp., a successful off-road vehicle manufacturing company 2008 -2012. Most affordable, quality off-road race car, winning the Eco Africa race, the Dakar Rally and the Baja 1000 in its class in Mexico five times
• Founder and Chief Executive Officer of Advanced Chemill Systems (ACS) engineered capital equipment for printed circuit boards, one of top three manufacturers in the world at the time
• $200+ million in sales to fortune 500 companies: LGE, Samsung, HP, IBM, Boeing, Lockheed Martin, McDonnell Douglas, and the NSA. The business was eventually moved to China with Eamon assisting in the transition to the new owners. It remains in business today
• 20 years in high-tech sales
• Full oversight of marketing and business strategy for ACS
• Granted 5 patents
Vice President of National Distribution / Brand Partnerships
Mike was named one of the country’s most prominent marketers by Adweek and one of the Best and Brightest in Marketing by Reveries Magazine. Mike is a highly rated speaker at the top industry conferences such as WSWA, Nightclub & Bar, VIBE, Tales Of The Cocktail and Tasting Panel.
As Vice President of On-Premise Sales for Allied Domecq, Mike led a 60-person national sales team that was recognized as the “Industry’s Best On-premise” sales team. In 2005, Mike founded Next Level Marketing and built it into one of the industry’s leading activation agencies with over 2,000 employees throughout the U.S.
In 2018, Mike founded First Choice Brands to provide more a comprehensive level of strategic brand building services to select clients on a longer-term basis.
Chief Marketing Officer
As COO/CFO/Partner of Southport Marketing, Tom is responsible for running and managing Southport’s day-to-day finances and operations.
In 2012, his finance and operational skills guided Southport Marketing to winning the prestigious B2B CFO Awards in the small business category. The U.S. Chamber of Commerce awarded Southport as one of only twenty-five companies in the entire U.S. to be recognized for all areas of financial and operational expertise including; keeping Southport debt-free, profitable, and well-positioned to consistently perform for its clients. Under Tom's leadership, Southport has grown from 3 partners to 16 full-time staff.
Prior to Southport Marketing, Tom served nine years at General Motors R Works Marketing Agency as the Regional Business Manager, overseeing the budgets and operations of nine auto brands. Adding to his responsibilities, Tom also headed up the sweepstakes department in which he managed all large-scale sweepstakes promotions in the western region. One of his biggest promotional achievements was overseeing one of the largest sweepstakes giveaways in GM history. Under his guidance, GM partnered with three Major League Baseball teams to give away 39 GM vehicles in one season.
Tom currently spends approximately 5 hours per week working for Pasmosa and 40+ hours per week with his other business.
Vice President / Operations Manager
Brian has a Bachelor of Science degree from California State University San Marcos with an emphasis in Technology Management. He currently sits on the board of directors for the local Boys and Girls Club, as well as holds an Officer position in various charitable organizations within the community. He has taught classes on leadership, time management, and various aspects of real estate. He enjoys being a positive role model and making a difference in the community.
Brian currently works approximately 20 hours per week with Pasmosa and approximately 30 hours per week with his other businesses.
Regional Sales Manager
After the first year of exponential growth in San Diego, Jeff expanded the market to Los Angeles and Orange County. By the end of 2013, Fireball case sales reached 300k for the Southern California market.
In 2014 Jeff took the position with Deep Eddy Vodka as the Western Regional Marketing Manager. This would be his second new brand launch in an expansion territory. Initially, the focus was on product sales into both on-prem and off-prem accounts for product placement. Jeff worked in tandem with the Market Managers to get these placements building the brand base.
Jeff would then go on to find, book, and execute an array of promotional events. These including on/off-prem sampling, local event promotions with up to 1k in attendance and larger food, music and spirit festivals with up to 10k in attendance. On average, over 250 events would be carried out per year throughout Seattle, San Francisco, Las Vegas, Los Angeles and San Diego.
In the early stages of his career, he attended San Diego State University and graduated with a degree in accounting. He went on to work at RSM McGladrey and became a Certified Public Accountant, gaining experience in finance, accounting and business acquisitions which he has used to help grow, acquire and sell businesses.
In 2007 Aaron sold PRP Seats, and after the global financial crisis, he negotiated to re-acquire it in 2010. Through continued organic growth and the acquisition of three smaller companies, he eventually grew PRP Seats to over 100 employees and $20 million in sales. Aaron sold the company again in 2018.
Aaron is excited about the challenge of growing a new brand!
Maximum Number of Shares Offered subject to adjustment for bonus shares
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
41715 Winchester Road, Suite 202, Temecula, CA 92590
Minimum Investment Amount
Minimum Number of Shares Offered
Maximum Number of Shares Offered
Price per Share
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives and Bonuses*
Friends and Family Early Birds
Invest within the first 48 hours and receive 20% bonus shares
Super Early Bird Bonus
Invest the first week and receive 15% bonus shares
Early Bird Bonus
Invest within the first two weeks and receive an 10% bonus shares
20% off 2 cases of pasmosa
3% bonus shares
Investor hat and keychain
20% off 6 cases of pasmosa
5% bonus shares
Investor hat and keychain
20% Off up to 6 cases of Pasmosa
10% bonus shares
Investor hat and keychain
25% Off up 12 cases of Pasmosa
15% bonus shares
Investor hat and keychain
30% Off up to 24 cases of Pasmosa for one year
20% bonus shares
Investor hat and keychain
30% Off Pasmosa for Lifetime
*All perks occur when the offering is completed.
**Pasmosa wine can only be delivered to a limited number of states. A virtual gift card with the equivalent value will be given to an investor who cannot receive wine based on their location.
States that Pasmosa cannot deliver to -Connecticut, Delaware, Georgia, Kentucky, Mississippi, Michigan, Arkansas, Montana, Nevada, New Jersey, New York, Rhode Island, South Dakota, Utah, Virginia, West Virginia
The 10% StartEngine Owners' Bonus
Pasmosa will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $5.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Pasmosa is proud to announce a new partnership with Heimark Distribution, expanding sales in the south-eastern portion of California. With over 2100 customers, and selling in excess of 5 million cases of beer and wine a year, Heimark Distribution brings a huge slate of potential new customers to Pasmosa.
Since August 15th, Heimark reps have added 75 points of distribution for Pasmosa with a higher than 70% conversion rate on customers who sampled the product. This is a sign of even greater things to come. With intensive promotion campaigns on the way, we're excited to welcome even more customers to the brand.
We look forward to a successful partnership with Heimark Distribution and how we'll grow together in the Southern California market.
Pasmosa Sangria is thrilled to announce that after months of research and development in partnership with our bottlers in Spain, and exhaustive market research in the US, all three varieties of Pasmosa Sangria will soon be available in 250ml cans. As a matter of fact, production is underway right now, and we expect the first batch of cans to hit American shelves this October!
It's a big step for Pasmosa. The 250ml can size is a rapidly growing segment in the industry, and because it represents a single serving pour, we are expecting to make a big splash not only in consumer markets, but in the on-premise bar and restaurant segment as well. Easier pours with less waste - that's what this product is all about. And we expect that to make Pasmosa an even more appealing choice to consumers and retailer alike.
It's exciting news, and we can't wait to get our hands on the new cans. They will be available individually or as a handy four-pack, great for backyard BBQs or getaways to the beach. And as a recyclable product, they continue our pledge to keep the planet clean and safe for future generations.
Keep an eye out for more news when the cans hit our shores. They'll be here before you know it! In the meantime, thanks for being part of the Pasmosa family!
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Hello! Recently, a change was made to the Pasmosa Inc. offering. Here's an excerpt describing the specifics of the change:
Issuer is extending campaign end date.
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Fair season is in full swing, and this year Pasmosa is playing a huge part!
The Orange County Fair is underway until August 14th in Costa Mesa, CA, and this year Pasmosa is a featured beverage supplier. Hosting over one million visitors annually, the Orange County fair is one of the premier events in Southern California during the hot summer months. And what better way to cool down during a long day at the fair than with an ice cold Pasmosa (or two)? Available at numerous locations throughout the fairgrounds, Pasmosa sales are already booming, and we couldn't be more proud. We're thrilled to spread the word about our premium sangria to everyone in attendance.
Put the OC Fair on your calendar this season, and make your visit better with your favorite flavor of Pasmosa Sangria - red, white, or rosé. We'll be there until the cows come home - literally! It's all part of Pasmosa's Summer Celebration 2022.
With an ice cold Pasmosa Sangria in your hand, it's never too late to live la vida Pasmosa!
Pasmosa loves summer! And what better activity to pursue during the warm summer months than drinking refreshing, chilled Pasmosa on the beach at the California Wine Festival? Join us this weekend, July 15th and 16th in Santa Barbara for the latest stop on this popular festival series. We're a proud sponsor, and proud to outpour all other vendors!
Come by our booth, sample our delicious red, white, and rosé sangrias, and meet the owner, Eamon McDonald. He'd love to show you what Pasmosa is all about!
And don't forget, now is the time to join the Pasmosa family. For as little as $250, you can own part of the Pasmosa Sangria brand - visit StartEngine.com for more details.
With an ice cold Pasmosa Sangria in your hand, it's never too late to live la vida Pasmosa!
Like Blake Shelton says, "your lips taste like sangria." At least they will at Boots in the Park as Pasmosa pours the red, white, and rosé all night long on June 17th at Silverlakes in Norco, CA.
Pasmosa Sangria is proud to be a sponsor of this exciting event bringing country music to the heart of Southern California with one of the biggest names in the business, Blake Shelton. Visit the Pasmosa tent, press your lips to a delicious sangria, and experience what's so alluring about our Spanish wine!
Don't forget, you can now own part of the Pasmosa brand! With a minimum investment of $250, you become part of the Pasmosa family - visit StartEngine.com for more details.
It's never too late to live la vida Pasmosa!
Pasmosa Sangria is excited to be part of MissionFest in San Juan Capistrano, CA on Saturday, June 4th at The Rancho Mission Viejo Riding Park. Come by the Pasmosa tent, grab a delicious sangria or two, and celebrate friends, family, and community! We can't wait to see you there!
And don't forget how you can own part of the Pasmosa brand. With a minimum investment of $250, you become part of the Pasmosa family - visit StartEngine.com for more details.
It's never too late to live la vida Pasmosa!
As a proud sponsor, Pasmosa Sangria is excited to appear once again at the California Wine Festival in Carlsbad, CA this weekend, May 20th and 21st. Come by our booth, sample our delicious red, white, and rosé sangrias, and meet the owner, Eamon McDonald. We hope to see you there!
And while you're at it, why not join the Pasmosa family? For as little as $250, you can now own part of the Pasmosa Sangria brand - visit StartEngine.com for more details.
It's never too late to live la vida Pasmosa!
Listen to our customers explain in their own words why they enjoy a refreshing glass of Pasmosa at the California Wine Festival in Dana Point, CA.
Pasmosa is gearing up for the 2022 Summer Concert/Fair/Festival schedule. Utilizing our new strategic partnership with Los Angeles-based Southport Marketing, Pasmosa has already begun rolling out new experiential marketing promotions across the Southern California market. With upcoming appearances at the California Wine Festival series, the Boots in the Park concert featuring Blake Shelton, and the Orange County Fair, the plan to establish a presence at every major fair, festival and concert venue in the US has begun. Talks are also currently underway for a Pasmosa presence at numerous Los Angeles-based sporting and concert venues - news on that is coming soon! With Southport Marketing now on the team, Pasmosa's presence is already starting to grow.
Experiential marketing is the newest way to promote brands across a wide spectrum of venues and events. As a full-service marketing and promotions agency, Southport Marketing has been delivering thoughtful, meaningful and memorable consumer experiences for brands, advertising agencies and marketers alike since 2008. With numerous high-profile clients, Southport Marketing has the background and expertise to elevate any brand to their highest potential. Pasmosa fits in perfectly with Southport’s vision and skillset, making the partnership one sure to succeed.
Keep your eyes peeled for Pasmosa at an event near you! And don't forget to become a part of the Pasmosa family by investing with us through our StartEngine campaign!
Members get an extra 10% shares in addition to rewards below!
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
Invest $500+ and receive an Investor keychain and 20% off 2 cases of Pasmosa!
Invest $1000+ and receive 3% bonus shares, an Investor hat and keychain, 20% off 6 cases of Pasmosa!
invest $5000+ and receive 5% bonus shares, Investor hat and keychain, and 20% Off up to 6 cases of Pasmosa!
Invest $15,000+ and receive 10% bonus shares, an Investor hat and keychain, and 25% Off up 12 cases of Pasmosa!
Invest $25,000+ and receive 15% bonus shares, an Investor hat and keychain and 30% Off up to 24 cases of Pasmosa for one year!
Invest $50,000+ and receive 20% bonus shares, an Investor hat and keychain, and 30% Off Pasmosa for life!
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What is the difference between Regulation Crowdfunding and Regulation A+?
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.