GET A PIECE OF ORIGO BRANDS
Latin Foods and Flavors From the Origin
Origo Brands is a Denver-based food and beverage company bringing authentically sourced Latin products and ingredients to the American market. Latin foods - defined Origo’s way - are healthier, innovative, sustainable, and authentic food direct from the origin! Since launching, the company has introduced three proprietary Latin brands – Chantico Organic Agave (both powder and syrup), Avenidas Guatemalan Coffee direct from the source, and Monstruo de Gila BBQ Salsas (Gila Monster!)– which can be found in a growing variety of online and retail outlets nationwide.
$346,497.58 Raised
REASONS TO INVEST
Origo Brands spotlights Latin products, emphasizing social responsibility and sustainability. With three unique Latin brands, all featuring authentically-sourced ingredients, we are driving mission-driven food and beverage innovation.
The Latin food category is growing dynamically, with 70% of U.S. households using it. This market was valued to be worth over $21B in 2020 with an expectation to reach almost $2T by 2024. *
With 60+ years of combined experience in sales, marketing, and global supply, Origo's executive team has contributed to the success of renowned brands like Cholula, SweetBaby Rays, Ghirardelli, and more.
*Source , Source, and page 30 of Nielsen Report
The PITCH
Origo Brands Brings Innovative Latin Foods to Consumers
Honoring the taste, tradition, and true history of Hispanic cultures, Origo Brands is focused on distributing and marketing authentic Latin foods. In collaboration with our production partners, we source core ingredients directly from their countries of origin – including Mexico, Guatemala, and New Mexico, so that they can be enjoyed by today's consumers.
Our lineup of healthy, flavorful, premium products currently includes three brands – Chantico Organic Agave, Avenidas Guatemalan Coffee, and Monstruo de Gila BBQ Salsa – with new flavors and products being developed as we speak! We also pride ourselves on social responsibility and sustainability, giving a portion of profits back to our communities and partnering with organizations like Trees for the Future, so that all of our shipments are carbon neutral.
PRODUCT AND BUSINESS MODEL
Three Unique and Innovative Brands, Inspired By Latin American Culinary Culture
Origo Brands’ mission is to share traditional Latin cuisine with the American marketplace in new and innovative ways. Our name, Origo, is a Latin word meaning “origin,” and is the inspiration behind all of our brands. As a company, our approach is to offer authentic culinary products, sourced with intention from their countries of origin.
Origo’s collection of great-tasting, healthy, sustainable, and socially responsible Latin brands includes:
- Avenidas Café – A delicious variety of premium, sustainable coffees, sourced directly from farms in some of Guatemala’s best-growing regions. All Avenidas coffee is grown using environmentally-friendly techniques, which creates a sustainable and renewable program for coffee. Drinking two to five cups of coffee per day may have certain health benefits, including protection against heart disease, diabetes, and some cancers (Source).
- Chantico Agave – Named for the Aztec goddess reigning over the fire in family hearths, and of precious things, Chantico is an organic 100% Mexican origin agave. Our innovative agave products come in both syrup and powder form, providing a natural sweetening alternative that is low GI, uses less product, and is more soluble.
- Monstruo de Gila BBQ Salsa – Putting a new twist on traditional BBQ, Monstruo de Gila is a uniquely flavorful sauce made with ingredients from the Sonoran Desert and New Mexico. Gila can be used in Latin dishes like carnitas and tacos, or to cook traditional BBQ with a spicy kick. It also makes a great dip for chips, veggies, and quesadillas. We use only high-quality, natural ingredients so our salsas are gluten-free, non-GMO, and made without corn syrup or artificial flavors or colors.
As part of our commitment to sustainability and social responsibility, all three brands donate a portion of profits to organizations in Latin America and the U.S. – including Homeboy Industries in the U.S. which supports gang rehabilitation, and iidea Cares in Mexico (which supports the jimadores or farmers who grow the agave). For our Gilas, we support one of their key habitats–Saguaro National Park, and Operation BBQ Relief, which supports first responders and victims of disasters like wildfires. For Avenidas, we work with Obras Sociales del Santo Hermano Pedro, which supports children with special needs in Guatemala. We also work with Trees for the Future, planting trees with an 80%+ effectiveness rate so that all of our shipments are carbon neutral. To date, Origo Brands has planted over 500,000 trees!
The Market & Our Traction
Catering To The Tastes of Today’s Conscious Consumers
At Origo, it’s been our observation that consumers are craving authentic products with a compelling origin story, and at the same time, great taste. They are also increasingly drawn to companies like ours that are sincerely dedicated to social responsibility, carbon offset, healthier products, and sustainable packaging.
Source | Source | Source | Source
Within the $21B market for Latin foods, we believe Origo Brands is poised to carve out a new niche for Latin products that meet this demand. Since launching, Origo products have been met with positive reception, winning the Denver Business Journal’s 2022 award for Top Emerging Consumer Company, and garnering rave reviews from our customers (Source).
Currently, Origo is focused on distribution for the Intermountain, Pacific Northwest, and Southwest regions, California and Texas, and now moving into the midwest. We have established key broker and distributor relationships in these areas and have developed a strategic distribution network, positioning the company for expansion into a variety of large and small outlets nationwide, as well as further e-commerce development.
Why Invest
Building Profitable, Conscious, Delicious, Latin Food and Beverage Brands
Looking to the future, Origo has a big vision, and more product launches on the horizon. Based on our initial traction, we know there is a deep interest in acquiring innovative food products like ours, and now we are eager for consumers to experience Origo’s unique and authentic Latin brands.
*The above testimonials may not be representative of the opinions or the experiences of other customers and is not a guarantee of future performance or success.
With your support, Origo’s next steps include building brand awareness, optimizing product development, and further building our e-commerce platforms to capture additional market opportunities. Because we are working to fulfill a need for consumers in the marketplace, we expect to continue growing, and we look forward to WOW-ing our consumers with healthy, sustainable products from the origin. Thank you for investing with Origo Brands on StartEngine!
ABOUT
HEADQUARTERS
140 E 19th Ave, Suite 500
Denver, CO 80203
WEBSITE
View Site
Origo Brands is a Denver-based food and beverage company bringing authentically sourced Latin products and ingredients to the American market. Latin foods - defined Origo’s way - are healthier, innovative, sustainable, and authentic food direct from the origin! Since launching, the company has introduced three proprietary Latin brands – Chantico Organic Agave (both powder and syrup), Avenidas Guatemalan Coffee direct from the source, and Monstruo de Gila BBQ Salsas (Gila Monster!)– which can be found in a growing variety of online and retail outlets nationwide.
TEAM
David Charles Cisneros
Board Director & Chief Executive Officer
David currently works as CEO for both Western Export Services, Inc. (WES) and Origo Brands, LLC, in addition to his work with Origo Brands, Inc. He devotes approximately 25% of his time towards WES and 75% towards both Origo Brands companies.
Steven Paul Meier
Board Director, Chief Financial Officer & Chief Operating Officer
In addition, Steve is the Chief Operating Officer with Origo Brands LLC, a developer, manufacturer, and marketer of innovative CPG food brands.
Steve’s early days were spent in Ovid, a small town in Northeastern Colorado where his family operated a family farm and cattle feedlot. Steve attended Colorado State University where he earned a B.A. in Journalism, was active in FarmHouse Fraternity, and served as the University Student Body President. Upon graduation, he spent a year working and traveling in Europe before attending and graduating from the University of Denver College of Law and practiced law at a small litigation firm for several years before a career in food and beverage entrepreneurship.
Steve continues his agricultural heritage with backyard chickens and a small garden. In his spare time, he enjoys bicycling, birding as well as fresh and salt-water fly fishing.
Steve currently works as COO for both Western Export Services, Inc. (WES) and Origo Brands, LLC, in addition to his work with Origo Brands, Inc. He devotes approximately 55% of his time towards WES and 65% towards both Origo Brands companies.
Katherine Meier
Board Director & Corporate Secretary
Katherine also works as a Member of Origo Brands LLC. She devotes approximately 90% of her time working for the Company and 10% to Origo Brands LLC.
Gayla Cisneros
Board Director & Director of Sustainability
Eric Anhold
Board Director & Director of Marketing
Eric also currently works as Director of Marketing for Western Export Services, Inc. He devotes approximately 75% of his time towards work with Origo Brands and 25% towards work with Western Export Services.
TERMS
Origo Brands
Overview
PRICE PER SHARE
$5
DEADLINE
Jan. 5, 2024 at 7:59 AM UTC
VALUATION
$5M
FUNDING GOAL
$15k - $1.24M
Breakdown
MIN INVESTMENT
$250
MAX INVESTMENT
$1,235,000
MIN NUMBER OF SHARES OFFERED
3,000
MAX NUMBER OF SHARES OFFERED
247,000
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives*
Time-Based Perks
· Invest during days 1-10 and get 10% bonus shares
Invest during days 10 - 15 and get 7% bonus shares
Loyalty -
· 10% Loyalty Bonus
Dip your toes – Invest $250+ and receive
· 1 box - Chantico Granulated Agave Powder Sachets
· 5% discount at each brand’s webstore for 3 months
Tease your taste buds — Invest $500+ and receive
· 1 bag (8.8 oz) Chantico Granulated Agave Powder
· 7% discount at each brand’s webstore for 3 months
Grow your taste buds — Invest $1000+ and receive
· 1 box – Chantico Granulated Agave Powder Sachets and 1 bag (8.8 oz) Granulated Agave Powder
· 10% discount at each brand’s webstore for 6 months
Expand your taste buds – Invest $2500+ and receive
· 1 box – Chantico Granulated Agave Powder Sachets and 1 bag (8.8 oz) Granulated Agave Powder
· 2 bottles Monstruo de Gila BBQ Salsa – New Mexico and Sonoran flavors
· 10% discount at each brand’s webstore for 6 months
Reward your taste buds — Invest $5000+ and receive
· Expand your taste buds Perks
· 10% discount at brand webstore for 1 year
Savor the flavors – Invest $10,000+
· Expand your taste buds Perks
· 10% discount at each brand’s webstore for 1 year
· 5% bonus shares
Become a Jimador – invest $25,000+
· Expand your taste buds Perks
· Guadalajara, Mexico accommodations (3 nights), food, and local transportation to visit the agave fields, agave and tequila factories, and enjoy local culture.
· 7% share bonus
Become a Coffee Farmer – Invest $50,000
· Expand your taste buds Perks
· Antigua, Guatemala accommodations (3 nights), food, and local transportation to visit the coffee farm, local villages, and the historical city
· 10% share bonus
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
*Crowdfunding investments made through a self-directed IRA cannot receive perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those perks because they would be receiving a benefit from their IRA account.
The 10% StartEngine Owners' Bonus
Origo Brands, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding, Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $5.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and Loyalty Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Any expense labeled “Administrative Expenses” not strictly for administrative purposes.
ALL UPDATES
REWARDS
10%
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
Owner’s Bonus
Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
$250
Dip your toes – Invest $250+ and receive
· 1 box - Chantico Granulated Agave Powder Sachets · 5% discount at each brand’s webstore for 3 months
$500
Tease your taste buds — Invest $500+ and receive
· 1 bag (8.8 oz) Chantico Granulated Agave Powder · 7% discount at each brand’s webstore for 3 months
$1,000
Grow your taste buds — Invest $1000+ and receive
· 1 box – Chantico Granulated Agave Powder Sachets and 1 bag (8.8 oz) Granulated Agave Powder · 10% discount at each brand’s webstore for 6 months
$2,500
Expand your taste buds – Invest $2500+ and receive
· 1 box – Chantico Granulated Agave Powder Sachets and 1 bag (8.8 oz) Granulated Agave Powder · 2 bottles Monstruo de Gila BBQ Salsa – New Mexico and Sonoran flavors · 10% discount at each brand’s webstore for 6 months
$5,000
Reward your taste buds — Invest $5000+ and receive
· Expand your taste buds Perks · 10% discount at brand webstore for 1 year
$10,000
Savor the flavors – Invest $10,000+
· Expand your taste buds Perks · 10% discount at each brand’s webstore for 1 year · 5% bonus shares
$25,000
Become a Jimador – invest $25,000+
· Expand your taste buds Perks · Guadalajara, Mexico accommodations (3 nights), food, and local transportation to visit the agave fields, agave and tequila factories, and enjoy local culture. · 7% share bonus
$50,000
Become a Coffee Farmer – Invest $50,000
· Expand your taste buds Perks · Antigua, Guatemala accommodations (3 nights), food, and local transportation to visit the coffee farm, local villages, and the historical city · 10% share bonus
JOIN THE DISCUSSION
0/2500
Francis Erdman
a month ago
are you break even in terms of inflows and outflows, and if not, what is your time estimate to break even, and do you have the runway to sustain that?
0
0
Steven Meier
3 months ago
Thanks Virginia...for investing in Origo Brands and for buying and enjoying Avenidas Hue Hue coffee!
0
0
Virginia Dudden
4 months ago
Hi Steve, I've been enjoying freshly brewed HueHue Guatemalan coffee since investing with Origo Brands here at StartEngine. The coffee's flavors are intense, full-bodied, with hints of wine. Origo Brands' HueHue coffee is smooth, delicious, and not at all bitter. The roasting process is ideal for high-altitude beans.
0
0
Steven Meier
4 months ago
Hi Connor. Yes, Chantico is currently sold in Mexico, its home market where it is produced as well as in Guatemala and Australia. Avenidas is sold in Guatemala, it’s country of origin. Gila is currently being evaluated for sale into Mexico. However, our primary focus is the U.S. market which has the biggest opportunity for success.
0
0
Steven Meier
4 months ago
Daniel, thanks for the question. To ensure SEC compliance with our crowd funding campaign, we submitted reviewed financial statements for 2021 and 2022 for Origo Brands LLC – the predecessor of Origo Brands INC. The financials posted on our campaign page are those of Origo Brands LLC. Origo Brands Inc. was created on April 12, 2023 and is the entity undertaking this crowd funding through Start Engine. Assets in the form of the intellectual property (trademarks, formulas) and inventory for Chantico, Gila and Avenidas were transferred by the LLC to the new entity Origo Brands Inc. Most of the marketing expenses in 2022 were incurred to strategically position the three brands for success in the market in anticipation of our crowdfunding launch, so money raised by the launch can be deployed toward increasing sales. Also, in 2022, Origo Brands LLC provided marketing services to a third-party client. Marketing costs were expensed in the P&L with other marketing expenses, while revenue—including reimbursement of those marketing expenses incurred for the third-party client were record as top-line revenue. Happy to provide more information if you have more questions.
0
0
Steven Meier
4 months ago
Hi Benjamin. Yes, we have protected the brand’s trademarks. Each of the three Origo Brands have been filed with the USPTO and select international countries. Chantico—USPTO Reg# 3901565. In addition, registered n the UK: UK00801257093 and with WIPO (China, Colombia, EU, Korea, Mexico, Norway) Reg# 1257093 Gila – USPTO Reg# 6389996 Avenidas – USPTO App# 97153559 (Dec, 2 2021), Guatemala App# 97153559
0
0
Benjamin Landman
4 months ago
Do you have the Origo brand registered with USPTO already? What's the USPTO Serial Number?
0
0
Daniel Tudesco
4 months ago
With such a large increase in ad spend in 2022 vs. 2021 (3x), why didn’t sales grow more?
0
0
Connor Straughn
4 months ago
Do you sell any of your products internationally?
0
0
HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
WHY STARTENGINE?
REWARDS
We want you to succeed and get the most out of your money by offering rewards and memberships!
SECURE
Your info is your info. We take pride in keeping it that way!
DIVERSE INVESTMENTS
Invest in over 200 start-ups and collectibles!
FAQS
Crowdfunding
With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.
At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.
Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.
For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.
Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.
Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
Steven Meier
a month ago
Hey Francis, thanks for the question. As a company with new to market brands, we are not at breakeven yet. Our target for breakeven is mid-late 2024 and we fully expect that cash resources will be sufficient to get us to that point. We have just extended our campaign for an additional 60 days and we’re continuing to promote it to raise new funds. At the same time, we are expanding our sales efforts to increase revenue. We’d love to have you as an investor in Origo Brands to help with our success. Steve (I apologize for the late response. I was out of the office, but back now, working for the success of Origo Brands.
0
0