GET A PIECE OF OCTONIC VR
Octonic changes the treadmill experience from a boring, monotonous, and isolated activity to a fun, social, and gamified workout by bringing VR to the treadmill, just as VR/AR headsets become lighter, smaller and faster, and the market is projected to grow at a 13.72% CAGR, reaching over $52.05 billion by 2027, catalyzed by Apple’s industry-changing VR headset announcement on June 5th.*
Co-founders, Ilya Polokhin and David Wen, worked closely with VR treadmills at their last startup, Hubneo VR Lab, a VR simulation center in NYC, and have significant experience working with VR locomotion, as well as with building and using motion simulators.
As of the end of 2021, Octonic raised $450,000 from Waarde Capital global venture fund and $480,000 from a group of angel investors as part of an early seed round, which was used to grow the team and develop and market the product, which has been downloaded by over 6,000 users.
*Information from Statista (Source)
Whether it’s too cold outside, too hot, or too dark, the treadmill is always a convenient and comfortable option for exercise. Octonic VR takes the treadmill beyond convenience and comfort, and allows its users to safely exercise in the universe’s most beautiful places and explore fantasy worlds created in VR with friends, AI bots, and runners from across the world. The company’s VR application changes the treadmill experience from a boring, convenient exercise, to a fun, social, and gamified workout. Exercise anywhere, anytime, with whomever you want!
Octonic VR is led by a strong team with a significant amount of VR, gaming, and startup experience. Co-founder and CEO, Ilya Polokhin, has 6+ years of experience in VR simulator building and was previously the founder and CEO of the leading U.S. VR simulation center: Hubneo VR Lab. David Wen, co-founder and Chief Engineer, has 8+ years of experience in gaming and coding and previously ran Hubneo VR Lab as chief engineer. And Nahiyan Ahmad, Chief Business Officer, also adds a lot to the team with 7+ years of experience in VR startups and was previously VP of business development at Jump into the Light, a development studio and VR arcade in Manhattan.
The PrOblem & Our Solution
Today’s treadmill exercises can feel extremely boring. With music and videos as our only option, walking or running on a treadmill can feel monotonous and isolating, which makes staying motivated even more difficult.
It's time to give your treadmill workout a destination.
Walkers and runners can now download Octonic onto their mobile VR headsets, including currently on the Meta Quest 2 and Quest Pro and soon on Apple’s new XR headset, and exercise in virtual environments either solo, or with friends, AI bots, or other walkers and runners from around the world. Octonic’s system includes a content platform to access VR worlds, a VR social hub for private group races with friends or public competitors, and a performance board that allows runners to track their runs.
Octonic works with 99% of treadmills on the market in non-connected mode, where runners can adjust the physical treadmill's speed manually, utilizing a passthrough viewbox. The app also links with 40 treadmill brands in connected mode, allowing for full control over physical treadmills (start/stop, speed, etc.) from VR through Bluetooth connectivity. Octonic's Motion Engine precisely matches the physical treadmill speed with the VR speed, greatly mitigating motion sickness risk and empowering complete immersion.
Additionally, in collaboration with longstanding partner, NoblePro (the leading UK smart treadmill manufacturer), Octonic VR has created VR treadmill replicas of NoblePro treadmills, precisely calibrating in-headset treadmill visuals with the real thing, including handrails and the moving belt. So when people reach out to their virtual treadmills, they will touch their real NoblePro treadmills in complete synchronicity, creating what we believe to be the first-ever integrated VR fitness treadmill.
Octonic’s 3-level proprietary safety system makes VR treadmill running as safe as non-VR running. Its safety features include positional awareness to give runners real-time info about their position on the treadmill belt, a departure warning system that gives runners visual and audio cues if they leave the safety zone, and a passthrough feature that gives runners the option to switch out of virtual reality and into a passthrough view of the real world with the simple press of a button in their VR controls.
In additional to the treadmill mode, Octonic offers a non-treadmill mode that allows runners without treadmills to exercise using the app. To make this happen, Octonic VR developed a Motion Engine feature that tracks runners' movements and adjusts their speed on the virtual running trail automatically. Runners also have the flexibility to enter the same library of virtual running trails available in treadmill mode. And for those moments when runners can use a treadmill, they can easily change modes within the app.
The Market & our traction
Octonic VR is targeting not just one, but three growing markets: in-home treadmill users, VR/AR headset users, and health & fitness club members. The global home treadmill market is expected to grow at a CAGR of 3.3% over the next 5 years, reaching $4.31 billion by 2028, and the global VR/AR market is expected to grow at a CAGR of 13.72% over the next four years, reaching $52.05 billion by 2027 (Source | Source). Apple’s XR headset announcement on June 5th will also play a significant role in helping the VR market accelerate. Additionally, the global health & fitness club market is currently estimated to be $70.3 billion, growing at a CAGR of 11.86% (Source), reaching $110.07 billion by 2027. Based on these, the company calculates its total addressable market to be valued at about $29.4 billion with 138M users by 2030.
Octonic VR launched its free demo product on SideQuest in February 2022, which received positive early reviews. In response to this success, the company released its product in Meta’s AppLab store in August 2022, which followed in April 2023 by the launch of Octonic sales in Walmart's online store. Since the launch in 2022, Octonic VR has been downloaded by over 6,000 users. Octonic’s model allows users to download Octonic as a demo for free giving them limited access to running worlds. For full access, users make in-app purchases or subscribe.
As of the end of 2021, Octonic raised $450,000 from Waarde Capital and $500,000 from a group of angel investors as part of an early seed round. The company also filed utility patents on over 20 innovations for its motion engine and safety system.
Octonic VR’s software has the potential to completely change the way people workout and the way people view the treadmill. And with Apple entering the VR market and supercharging the industry, now is potentially as good a time as ever to invest.
The company currently offers multiplayer running sessions for up to eight people and is working on building a social hub for runners. Octonic has also produced nine worlds and continues to add to its library of worlds every month, offering a variety of options that cater to a wide variety of consumers, whether they are fitness enthusiasts, gamers, or recreational VR users. Currently, Octonic is in discussions to partner with gyms and rehabilitation centers to offer Octonic to the centers’ customers for use with their treadmill equipment. As part of this offering, they are developing an in-app feature that allows fitness trainers to lead group exercise sessions. Besides treadmills, Octonic plans to expand the brand to include bikes, rowing machines, elliptical machines, and more.
The company's team also has unique knowledge of VR treadmill technology, after having built motion simulators for several years, which gives them esoteric insights into building their software. This makes it difficult for new market entrants to develop a competitive technology, thus giving Octonic a first-mover competitive advantage.
*The above graphic depicts product specifications for VR headsets that are or are anticipated to be compatible with Octonic's software. The Apple VR Headset does not have compatibility with Octonic's software at this time.
We believe the company is well-positioned to capitalize as VR technology advances. This year alone has seen the announcements of highly anticipated headsets like Apple’s new XR headset, the Meta Quest 3, and the HTC Vive XR Elite. These new headsets will be smaller, lighter, and potentially more powerful in performance, so consumers will be able to exercise in comfort while experiencing increasingly realistic visuals.
And moving forward, Octonic's team is ready to raise their game even further for upcoming headsets, as well as for consumer AR glasses that will be released in the coming years.
As it stands, they've already maximized the current technology's limits to achieve photorealistic worlds.
Overall, the health and fitness space has been slow to innovate, while VR Fitness is a success story with applications like Beat Saber and SuperNatural driving VR adoption. Fitness equipment brands and gyms need a new hero product and Octonic is intensely focused on addressing this need. Join us, and let runners experience Octonic's virtual worlds and inspire their personal best, without leaving their home or gym!
*The above testimonials may not be representative of the opinions or of the experiences of other customers and is not a guarantee of future performance or success.
VR Simulations, Inc. (dba "Octonic") is a software company that connects VR headsets with treadmills, allowing users to safely and comfortably exercise with friends in VR worlds the company has created. As of the end of 2021, Octonic raised $930,000 as part of an early seed round.
Nathan works 2.5 hours per week for Octonic.
Will works 5 hours per week for Octonic.
Board Member, Strategy Advisor & Investor
Pradeep works 1.5 hours per week for Octonic.
Ricky works 5 hours per week for Octonic.
Business Advisor, Investor
Mikhail works 1 hour per week for Octonic.
Funding Advisor, Investor
Ays works 1 hour per week for Octonic.
Tech Licensing Advisor, Investor
Greg works 1 hour per week for Octonic.
Marketing Advisor, Investor
Konstantin works 1 hour per week for Octonic.
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*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
10% bonus shares
Invest $103+ within the first 24 hours and receive 30% bonus shares
Invest $103+ within the first 48 hours and receive 25% bonus shares
Invest $103+ within the first 72 hours and receive 20% bonus shares
Invest $103+ within 7 days and receive 15% bonus shares
Invest $103+ within 14 days and receive 8% bonus shares
Invest $103+ within 30 days and receive 2% bonus shares
Amount-Based or Volume-Based Perks
Octonic 3-month subscription ($60 value)
2% Bonus Shares + Octonic 6-month subscription ($120 value)
4% Bonus Shares + Octonic 1-year subscription ($240 value) + 5% Meta Quest rebate + 5% NoblePro (EU) or Horizon (World) treadmill discount
6% Bonus Shares + Octonic 2-year subscription ($480 value) + 10% Meta Quest rebate + 10% NoblePro (EU) or Horizon (World) treadmill discount
8% Bonus Shares + Octonic lifetime subscription (over $1,000 value) + 10% Meta Quest rebate + 10% NoblePro (EU) or Horizon (World) treadmill discount
10% Bonus Shares + Octonic lifetime subscription (over $1,000 value) + 15% Meta Quest rebate + 15% NoblePro (EU) or Horizon (World) treadmill discount + Invitation to Octonic’s Beta testing program
12% Bonus Shares + Octonic lifetime subscription (over $1,000 value) + 20% Meta Quest rebate + 20% NoblePro (EU) or Horizon (World) treadmill discount + Invitation to Octonic’s Beta testing program + VIP access to future company events
15% Bonus Shares + Octonic lifetime subscription (over $1,000 value) + 25% Meta Quest rebate + 25% NoblePro (EU) or Horizon (World) treadmill discount + Invitation to Octonic’s Beta testing program + Featured on our website as one of our supporters
20% Bonus Shares + Octonic lifetime subscription (over $1,000 value) + 30% Meta Quest rebate + 30% NoblePro (EU) or Horizon (World) treadmill discount + Optional Perks For Your Business (Logos in rotation in-game, Video placements, Paid advertising campaign, Sponsored influencer collaboration)
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
VR Simulations, Inc. (dba "Octonic") will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class C Common Stock at $2.07 / share, you will receive 110 shares of Class C Common Stock, meaning you'll own 110 shares for $207. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
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The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative.
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