Obvious Wines offering is now closed and is no longer accepting investments.

Sustainable, Vegan, Estate-Grown Wine

INVEST IN OBVIOUS WINES TODAY!

Obvious Wines is redefining the wine marketplace BECAUSE YOU SHOULDN'T NEED A PHD TO DRINK WINE. Our straight-forward labels are a clear choice in retail and online settings because they simply convey the taste and characteristics that we believe the average wine consumer is missing from larger brands.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Obvious Wines






Reasons to Invest

  • INVEST LIKE A SHARK: Obvious Wines has national brand recognition from our feature on Shark Tank, recognized awards within the wine industry, and publications in national media. 
  • MARKET POTENTIAL: US wine market ($75 billion) is the largest market in the world driven by fast growth in online alcohol sales.
  • PRODUCT MARKET FIT: Strong market presence in CA and FL. Expansion in TX, NC, SC, and online. $1.3M in Sales in 2020. +50% growth in 1st half 2021.

Overview


Obvious Wines: Simplify & Educate With Sustainable, Vegan, Estate-Grown Wines

If one thing is clear about the wine industry - it’s the high-brow culture around it.

Obvious Wines is on a mission to make Boutique wine accessible to everyone. That’s why our uniquely straightforward labels provide clear messaging about flavor, origin, and eco-friendly farming practices so that the wine is easy to find - and hard to forget.

The Problem


Shopping For Wine can be Stressful and Daunting

You shouldn’t need a PhD to drink great wine…


  • Wine is complex and expensive

  • Labels are often confusing and boring

  • Consumers are overwhelmed and intimidated

The Solution


We Make Wine Obvious

We keep our wines simple, straight-forward and educational...


Simple, informative labels with key Information including...

  • Taste Profile

  • Food Pairings

  • Winery Information

  • Tasting Notes 

Vegan and eco-friendly

  • Sustainably-Farmed Vineyards 

  • Solar-powered winemaking

  • Organic grapes 

  • Vegan wines 

  • Carbon-zero packaging

Boutique-based and transparent

  • Estate/Grower Produced 

  • Awarded winemakers

  • Top wine regions in the world

The Market


Americans Drink a Lot of Wine

The US is the largest wine-consuming country in the world, and the market is still growing (source). In 2019, the US market retail value was $75.1B. That’s a 10.1% jump since 2018, and an increase of 32% over the last five years.

Not to mention, online wine sales are spiking:

  • Valued at $3.7B in 2020 

  • +15% vs 2019

+85% over 5 years

Our Traction


Even With COVID, We Are Selling More Than Ever

Despite the reality of COVID-19, and the accompanying restaurant and city shutdowns, our strong fundamentals plus online experiments helped us to achieve rapid growth that beat our 2019 sales.

Market Fit

  • Over $1.3M revenues in 2020

  • 300K+ bottles since 2018, as seen on Shark Tank (FIND SOURCE)


Offline Sales

  • $1.2M in Sales in 2020
  • Started in CA in 2018

  • Launched in 3 states in 2020 (TX, FL, TN)

  • Launching in 4 states in Q1 2021 (NY, NC, SC, VA)

  • Profitable in CA already 


Online Sales 

  • $200K in Sales in 2020 despite no marketing resources

  • 36% repeat customers


What We Do


We Keep it Simple, Eco-Friendly, and Transparent

Obvious Wines is a collection of family estate wines crafted through sustainably farmed practices across vineyards in California, Chile, and France.

Our distinctive and direct labels provide relevant information on the taste, characteristics, and provenance of each wine in a clear and simple way, making it easier to find and learn about wines you love.

The Business Model


The Grapevine

Here’s a look at our sales channels:

  • Independent Wine Shops
  • Restaurants & Hotels

  • Upscale Grocery Chains

  • Online

The Offline Sales channel is predictable and we are reproducing it turnkey in strategic states as our cash reserves allow.


Our online direct to consumer channel is extremely promising...

How We Are Different


We are Vegan, Sustainable, and Snob-Free

And compared to the rest of the wine industry, we have a targeted audience of a larger demographic. We believe that to attract younger consumers within that range, winemakers need to make buying wine less expensive, less confusing and less intimidating.

Here are our key differentiators: 


  • Easy, educational labels

  • Snob-free

  • Vegan

  • Sustainably farmed

  • Proprietary blend

  • Millennial/Gen X oriented

  • $15-$20 price point

The Vision


A Brand You Can Learn From, and Rely On

Using the proven sales plan utilized in California, we aim to build a nationwide sales program over the next two years - that includes expanding our product line.

Starting in TX, FL, and NY, Obvious Wines will focus on distribution expansion and online sales growth. 

 

We want to be an easy, accessible household brand when it comes to looking for boutique, vegan, and eco-friendly wine. 

OUR LEADERSHIP


A Talent for Operations, A Passion for Wine

Our Founder and CEO, Brice Baillie is uniquely positioned to understand the growing need for product disruption in the wine Industry. As a proven executive and entrepreneur, he’s spent his life immersed in wine culture and recognizes the need to bridge the gap between seasoned wine consumers and those entering the market. 


Highlights from Brice’s resume:

  • L'Oréal, Head of Finance E-commerce & Retail, 10 years (Paris, NYC, LA). 

  • PwC, Audit Supervisor, 3 years (Paris) 

  • 15 years experience in French wine (grew up in Champagne)

  • Investor/consultant/advisor for startups (Adore Me, Tripnco, Student Pop) 

  • Co-founded Diffractions/Atelier Theatre NY (a theater company)

The Obvious Wines team is made up of experience and talent...


Russell Stoner

  • VP of Sales

  • Former Sales Manager at Chambers & Chambers (Fine Wine distributor) 

  • 13+ years in Wine & Food industry


Anne Stark

  • Sales Manager 

  • 10 years exp. Marketing (Euro RSCG, Christie’s)


Jessica Stockwell

  • Sales Associate 

  • Former Sales Rep at SGWS


Alexis Mauney

  • Sales Associate

  • Former Rep at Wine Warehouse


Fernanda Vargas

  • Florida Brand Manager

  • Former Florida Manager at Le Grand Courtage


We’ve also created a team of all-star advisors…


Brad Zions

  • Partner Structure Fund

  • Co-founder of Lemonade Restaurants

  • 18 years exp. as early stage investor

  • Investor in Clutter, Parachute Home, Jukin Media, Vidmob and many more


Alicia Radabaugh

  • VP of Ecommerce, MVMT

  • Former Director of Ecommerce at Jackthreads

  • 10+ years in ecommerce strategy


Jordane Andrieu

  • Owner/Manager of Heritage Fine Wines (Beverly Hills)

  • Winemaker of Clos du Moulin aux Moines (Burgundy)


Why Invest


Refined Wine for the Everyday Consumer 

Obvious Wines has proven market traction with a product line designed to appeal to the fast growing millennial and gen x wine consumer market. Many alcohol brands with strong branding and product have secured profitable exits through acquisition.

With our already enthusiastic community of supporters, we are next in line to be your go-to wine.

Quick Insert

ABOUT

HEADQUARTERS
245 3rd Avenue
Venice, CA 90291
VALUATION
$11M

Obvious Wines is redefining the wine marketplace BECAUSE YOU SHOULDN'T NEED A PHD TO DRINK WINE. Our straight-forward labels are a clear choice in retail and online settings because they simply convey the taste and characteristics that we believe the average wine consumer is missing from larger brands.

TEAM

Brice Baillie
Brice Baillie
Founder & CEO

Proven executive and entrepreneur Brice Baillie, Founder and CEO of Obvious Wines, is uniquely positioned to understand the growing need for product disruption in the Wine Industry. He’s spent his life immersed in wine culture and recognizes the need to bridge the gap between seasoned wine consumers and those entering the market. 

Highlights from Brice’s resume:

L'Oréal, Head of Finance E-commerce & Retail, 10 years (Paris, NYC, LA). 

PwC, Audit Supervisor, 3 years (Paris) 

15 years experience in French wine (grew up in Champagne)

Investor/consultant/advisor for startups (Adore Me, Tripnco, Student Pop) 

Co-founded Diffractions/Atelier Theatre NY (a theater company) 

Russell Stoner

Russell Stoner

VP of Sales

Former Sales Manager at Chambers & Chambers (Fine Wine distributor)

13+ years in Wine & Food industry

Anne Stark

Anne Stark

Sales Manager

10 years exp. Marketing (Euro RSCG, Christie’s)

Alexis Mauney

Alexis Mauney

Sales Associate

Former Rep at Wine Warehouse

Jessica Stockwell

Jessica Stockwell

Sales Associate

Former Sales Rep at SGWS

Fernanda Vargas

Fernanda Vargas

Florida Brand Manager

Former Florida Manager at Le Grand Courtage

TERMS

Obvious Wines
Overview
PRICE PER SHARE
$1.81
DEADLINE
Sep 3, 2021
VALUATION
$11M
AMOUNT RAISED
$223,512.37
Breakdown
MIN INVESTMENT
$499.56
MAX INVESTMENT
$106,999.96
MIN NUMBER OF SHARES OFFERED
5,524
OFFERING TYPE
Equity
ASSET TYPE
SHARES OFFERED
Common Units
MAX NUMBER OF SHARES OFFERED
591,160

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Obvious Wines LLC

Corporate Address

:

245 3rd Avenue , Venice, CA 90291

Offering Minimum

:

$9,998.44

Offering Maximum

:

$1,069,999.60

Minimum Investment Amount

(per investor)

:

$499.56











Terms


Offering Type

:

Equity

Security Name

:

Common Units

Minimum Number of Shares Offered

:

5,524

Maximum Number of Shares Offered

:

591,160

Price per Share

:

$1.81

Pre-Money Valuation

:

$10,999,152.80











*Maximum Number of Units Offered subject to adjustment for bonus units. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives and Bonuses*

Investor Perks*

First 20 Investors at $2,500 Invested

Custom Obvious Wine Bottle with Personalized Label

Early Bird

First 7 Days - Friends and Family | 20% bonus shares

Next 7 Days - Super Early Bird | 15% bonus shares

Next 7 Days - Early Bird | 10% bonus

Next 7 Days - Early Adopters | 5% bonus shares

Early Bird

Tier 1 perk

$1,000+ --3 Bottles Gift Card

Tier 2 perk

$2,500 + -- 4 Bottles Gift Card + OW Racerback Tank or T-Shirt + (Limited to First 20): Custom Obvious Wine Bottle with Personalized Label 

Tier 3 perk

 $5,000+ --- 8 Bottles Gift Card + OW Crewneck Sweatshirt

Tier 4 perk

 $10,000+ --- 12 Bottles Gift Card + OW Backpack + Virtual Tasting With Brice and Winemakers

Tier 5 perk

$25,000 + ---1 year membership of The Obvious Wine Club Your Choice of Wines, 6 Bottles delivered every 3 months for a year! + Hosted Private Dinner with Brice and OW Crew at (restaurant partner in LA). Limited to 2 people.

Tier 6 perk

$50,000 + ---Private Tour of Broken Earth Winery

Tier 7 perk

$100,000 + ---Private Tour of Domaine de la Sangliere

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Obvious Wines LLC will offer 10% additional bonus units for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any units they purchase in this offering. For example, if you buy 100 membership units at $1.81 / unit, you will receive 110 units, meaning you'll own 110 units for $181. Fractional units will not be distributed and units bonuses will be determined by rounding down to the nearest whole unit.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.

ALL UPDATES

09.02.21

8 Hours Left!

Only 8 hours remain to invest in Obvious Wines. We now have 175 equity shareholders from our campaign on Start Engine. Thank you to all of our new investors!


Still looking for a reason to invest? Check out these recent business updates:

  • The first half of  2021 has tripled sales compared to the second half of 2020.

  • California market growth is up 60%. Our three-person-strong sales team is growing distribution and establishing new partnerships.
  • We’re expanding into new markets. VA, TX, SC, and NY, here we come.
  • Since launching sales operations in FL we have opened over 125 accounts and sold more than 12,000 bottles of wine. 
  • Our Team - We’ve assembled an amazing sales team with proven results.

  • New and Expanded Partnerships - Our list of retail and restaurant partners continues to grow including expanded relationships with existing partners like Total Wine and new gourmet farmer's markets like Milam’s.



09.02.21

Last day to invest!

Our equity crowdfunding campaing ends in just 12 hours! 

We want to thank all the new investors that have joined the Obvious Wines team as we close our campaign. We're looking forward to a strong finish! 

If you have been following our campaign you have seen the amazing traction we've had in 2021. In each of the new markets and online marketplaces we join, Obvious Wines is the clear choice for consumers. Don't miss your chance to become an early investor in Obvious Wines and join our mission to redefine the $75B US wine market.



09.01.21

1 day left to invest!

With Just one day left in our Equity Crowdfunding Campaign, we want to thank you for following our journey. We're excited for a strong finish to our raise! 


Did you know Obvious Wines was among the top 2% of wines on Vivino?


In the midst of our biggest sales year to date, we've expanded into new markets and added new sales channels. One of the most successful this year has been Vivino, the online wine marketplace and wine app that currently has over 50 million users.   

Obvious Wines' flagship Dark & Bold is currently ranked in the top 2% of the 12.5 million wines in Vivino's database. 

Our success in growing revenue this year has confirmed the strength of our brand in retail and online settings. Customers are choosing Obvious Wines because of our 'snob-free' approach and uniquely straightforward labels. We're is on a mission to make Boutique wine accessible to everyone and we'd love for you to join us. Invest now, before our campaign ends tomorrow!




Don't miss your chance to become an early investor. Invest now!


                                         

08.31.21

Just 48 hours remain to become an equity investor!

The Obvious Wines Regulation CF equity crowdfunding campaign ends Thursday, September 2nd. Don't miss your chance to become an early investor in the vegan, boutique wine brand that is redefining the wine marketplace.


With just 48 hours left, we want to remind you of our top reasons to invest


INVEST LIKE A SHARK: Obvious Wines has national brand recognition from our feature on Shark Tank, recognized awards within the wine industry, and publications in national media.


MARKET POTENTIAL: US wine market ($75 billion) is the largest market in the world driven by fast growth in online alcohol sales. 

PRODUCT MARKET FIT: Strong market presence in CA and FL. Expansion in TX, NC, SC, and online. $1.3M in Sales in 2020. +50% growth in 1st half 2021.




Don't miss your chance to join the Obvious Wines team as an equity investor!

08.30.21

3 Days Left in Invest!

Just three days remain to become an equity shareholder in Obvious Wines. Don’t miss your chance to become an early investor in one of the fastest-growing wine brands in the US!

Since our launch, Obvious Wines has received press coverage from across the media landscape. Today we’re sharing our feature in Forbes for those that may have missed it. This article talks about our Founder and CEO Brice Baillie's journey to start his own Boutique wine brand, and the distinctive branding that makes Obvious Wines stand out in retail settings, and connect with a new market of wine enthusiasts.

Forbes writer Kevin Gray says about Obvious Wines, “People gravitate toward the helpful bottles, which stand out in a sea of sameness.”   

With just three days left in the StartEngine crowdfunding offering, we encourage you to grab your shares before the window closes!


 

08.27.21

5 Days Left to Invest!

There are just 5 Days Left to invest in Obvious Wines! We want to thank the 150 investors who have joined the Obvious Wines team on our mission to redefine the wine marketplace BECAUSE YOU SHOULDN'T NEED A PHD TO DRINK WINE.

Our campaign ends Thursday, September 2nd, don't miss your chance to become an investor.



Still, thinking about investing? Check out some of these investor perks:


Tier 1 perk

$1,000+ --3 Bottles Gift Card

Tier 2 perk

$2,500 + -- 4 Bottles Gift Card + OW Racerback Tank or T-Shirt + (Limited to First 20): Custom Obvious Wine Bottle with Personalized Label 

Tier 3 perk

 $5,000+ --- 8 Bottles Gift Card + OW Crewneck Sweatshirt

Tier 4 perk

 $10,000+ --- 12 Bottles Gift Card + OW Backpack + Virtual Tasting With Brice and Winemakers

Tier 5 perk

$25,000 + ---1 year membership of The Obvious Wine Club Your Choice of Wines, 6 Bottles delivered every 3 months for a year! + Hosted Private Dinner with Brice and OW Crew at (restaurant partner in LA). Limited to 2 people.

Tier 6 perk

$50,000 + ---Private Tour of Broken Earth Winery

Tier 7 perk

$100,000 + ---Private Tour of Domaine de la Sangliere


*All perks occur when the offering is completed.

 

08.26.21

Sales Growth and Business Update

There are just 6 days left to invest in Obvious Wines and today we are sharing some exciting developments driving our massive growth this year. 


Obvious Wines continues to show strong revenue growth in 2021, currently up 50% over 2020. Check out these key growth indicators:

  • California  +72% growth, including +32% from retail chains with strong customer loyalty!

  • Florida: + 249%

  • Wholesale in other states +8%


In addition to strong sales, Obvious Wines will soon be expanding our offerings to include new varietals from sustainably managed vineyards. Don’t miss your chance to become an early investor in Obvious Wines!


Limited Public Offering ends Thursday, September 2nd!



08.25.21

Final Week to Invest!

Your opportunity to become a shareholder in Obvious Wines ends in just 7 days.


If you’ve been following our campaign you know we’ve been busy. Here are some of the most exciting recent developments powering Obvious Wines growth:

  • The first half of  2021 has tripled sales compared to the second half of 2020.

  • California market growth is up 60%. Our three-person-strong sales team is growing distribution and establishing new partnerships.
  • We’re expanding into new markets. VA, TX, SC, and NY, here we come.
  • Since launching sales operations in FL we have opened over 125 accounts and sold more than 12,000 bottles of wine. 
  • Our Team - We’ve assembled an amazing sales team with proven results.

  • New and Expanded Partnerships - Our list of retail and restaurant partners continues to grow including expanded relationships with existing partners like Total Wine and new gourmet farmer's markets like Milam’s.

Don’t miss your chance to join our growing team of shareholders! Invest before this opportunity ends Thursday, September 2nd!

08.23.21

9 days left to invest!

Mark your calendar! There are only 9 Days Left to own equity in Obvious Wines, the fast-growing wine brand making boutique, vegan, and sustainably sourced wine accessible and ‘snob-free’. Our limited public offering ends Thursday, September 2nd. 

2021 is promising to be our best sales year since launch. We're establishing new partnerships, developing new products and with the addition of new shareholders from our Equity Crowdfunding Campaign, Obvious Wines is stronger and better funded than ever before. 

With just over nine days remaining in our raise, we want to invite you to become an early investor in the wine brand that believes you shouldn’t need a PHD to drink amazing wine. Our wine collection is strong and you can own equity in Obvious Wines before we launch in new markets across the US. 


Your opportunity to become an equity shareholder ends Thursday, September 2nd! 



08.16.21

3 Reasons Obvious Wines is setting sales records this year.

If you have been following the Obvious Wines crowdfunding campaign you may have noticed we are in the midst of a record-setting sales year. In fact, the combined year-over-year growth in Q1 and Q2 was over 50%! Today we are excited to share some of the factors driving our growth. 

Check out, the top 3 reasons we’re setting sales records in 2021: 

  1. New territories - Since launching sales operations in FL we have opened over 125 accounts and sold more than 12,000 bottles of wine. 

  2. Our Team - We’ve assembled an amazing sales team with proven results including a three person team in California and a South Florida sales manager. 

  3. New and Expanded Partnerships - Our list of retail and restaurant partners continues to grow including expanded relationships with existing partners like Total Wine and new gourmet farmer's markets like Milam’s.


Remember our limited public offering is ending soon! Invest before our camping ends Sept 2nd!












REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Obvious Wines.

$499.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$1,000.00

Tier 1 perk

$1,000+ --3 Bottles Gift Card

$2,500.00

Tier 2 perk

$2,500 + -- 4 Bottles Gift Card + OW Racerback Tank or T-Shirt + (Limited to First 20): Custom Obvious Wine Bottle with Personalized Label. First 20 Investors at this tier get Custom Obvious Wine Bottle with Personalized Label

$5,000.00

Tier 3 perk

$5,000+ --- 8 Bottles Gift Card + OW Crewneck Sweatshirt

$10,000.00

Tier 4 perk

$10,000+ --- 12 Bottles Gift Card + OW Backpack + Virtual Tasting With Brice and Winemakers

$25,000.00

Tier 5 perk

$25,000 + ---1 year membership of The Obvious Wine Club Your Choice of Wines, 6 Bottles delivered every 3 months for a year! + Hosted Private Dinner with Brice and OW Crew at (restaurant partner in LA). Limited to 2 people.

$50,000.00

Tier 6 perk

$50,000 + ---Private Tour of Broken Earth Winery

$100,000.00

Tier 7 perk

$100,000 + ---Private Tour of Domaine de la Sangliere

JOIN THE DISCUSSION













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StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.