Deliciously Devoted

Oath Oats is a food brand dedicated to one of nature’s most powerful ingredients, oats! For now we make overnight oats, granola and oat bars based on our founder, Feel Good Foodie’s online recipes. All of our products are gluten-free and contain 0g of refined sugar.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$146,969.07 Raised


Influencer Owned & Guided: Our Founder Yumna is a celebrity content creator with 6M+ followers across all platforms known for her delicious recipes. We are also affiliated with a network of creators that generate over 100M views per month.

Convenient & Accessible: All our products are ready to eat or can be prepared in less than a minute, removing the need for any measuring & mixing. We’re available through our website,, & soon

Market Potential & Growth: Our company is part of an already large ($19B+), rapidly growing market. We believe consumers have shown an appetite for products like ours.

the pitch

Nutrition meets flavor with our oats - elevate your breakfast now! 

Oath Oats elevates a simple breakfast ingredient so you never have to sacrifice nutrition for convenience again. Our products are based on the viral oat-based recipes by our founder Yumna Jawad (AKA @feelgoodfoodie). Yumna has built a devoted social media following of millions across the world by creating recipes on online platforms for over a decade. Oath Oats is on a mission to deliver nutritious and delicious oats to you, one pantry at a time!

*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.

Oath Oats products are gluten-free, vegan, free of refined sugar and most importantly, taste delicious. We started off a few months ago with a small batch of overnight oats, granola, and oat bars. Since then, we have received thousands of orders and built a community of over 200,000 on social media. The consumer feedback has been amazing and after learning from our community, we’re ready to take a bite out of a multi-billion dollar market.  

THe problem & our solution

You’ll Forget Oath Oats is Good for You

We’re tired of seeing products filled with empty calories and refined sugars masked as health foods. Nearly 25% of people in the United States skip breakfast daily. (Source) We want to put an end to that by making it convenient to put a nutritious meal in front of your family, no matter how busy life gets!

We know you've seen A LOT of other oats, granola, and bars out there, but our recipes come straight from Feel Good Foodie’s kitchen. She has perfected her tasty recipes and packaged them into Oath Oats to save you all the measuring and mixing. We’re staying true to our oath to provide truly nutritious foods by sourcing only the highest quality ingredients that are rich in flavor and nutrition. All of our products are sweetened naturally with dates, honey or maple syrup and never contain artificial flavors.

THe market & our traction

The US Oat-Based Snack Market is Set to Hit $27.5B by 2028*


Oath Oats is a part of an already massive market that continues to grow rapidly every year. The oat-based snack market in the U.S. alone is currently worth over $19 billion, not to mention the oat beverage market that is growing at over 15.4% annually (2020-2028). (Source | Source)

Similar competitors in the industry (e.g. Oats Overnight) have grown to over $50 million in annual revenue within 5 years and other complimentary companies like Oatly have achieved valuations of over $1 billion. (Source | Source)

*Projections based on Source | Source | Source

Oath Oats is now available on our website, we make subscribing to your favorite products easy. Our products are also available for wholesale orders on, and will come to Amazon by the end of the year. We have already received interest from national retailers and aim to significantly increase our retail presence over the next year. 

With a remarkable 35% return customer rate, millions of unpaid impressions across social media platforms, and a rapidly growing Instagram following of over 200K, our brand is making waves. While Yumna has millions of followers herself, she’s also surrounded herself with some of the most influential foodies online, giving her a reach of 50+ million people, which equates to millions of dollars of built-in marketing and advertising value for Oath Oats from day one. With a feature on the 7ABC Detroit Morning Show, affiliations with celebrity content creators like @downshiftology and @lisanguyen, reaching over 100M people, and a collaboration with other leaders in the CPG space like Koia, we believe our growth potential is boundless. (Source

why invest

Join Oath Oats and the Feel Good Foodie Fam!

Oath Oats goes beyond basic nutrition to deliver a guilt-free indulgence that delights both the taste buds and the conscience. Our founder Yumna, and community of content creators have garnered a social following of millions, allowing us to acquire customers with virtually no marketing spend. We believe Oath Oats is positioned to continue growing and our plans to expand include scaling inventory, amping up our marketing initiatives, and meeting existing demand from large retailers. We aim to make Oath Oats accessible to Yumna’s fans everywhere, whether they’re shopping on Amazon or their local grocery store. Join our mission to transform what began as Yumna’s obsession for sharing nutritious recipes into a pantry staple.

Invest in Oath Oats - the food brand built on one of nature’s most powerful ingredients.

We’re going all in on oats!

*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.


10900 Research Blvd STE 160C PMB 3036
Austin, TX 78759

Oath Oats is a food brand dedicated to one of nature’s most powerful ingredients, oats! For now we make overnight oats, granola and oat bars based on our founder, Feel Good Foodie’s online recipes. All of our products are gluten-free and contain 0g of refined sugar.


Yumna Jawad
Yumna Jawad
Founder & Board Member
Yumna is a content creation expert, her viral oat-based recipes are the foundation of Oath Oats products. She has built a loyal social following consisting of millions of people for over 10 years. Her community spans across multiple online channels and continues to grow rapidly. 

Yumna’s delicious oat-based recipes, expertise in digital marketing and network of influencers is essential in scaling Oath Oats through the growth phase.

Yumna works about 10 hours per week at Oath Oats.

Anuraj Naithani

Anuraj Naithani

Chief Executive Officer

Anuraj brings over 8 years of experience as a strategy consultant advising CPG and Technology companies across the world. He has a background as a food start-up founder and has previously been involved in all aspects of scaling a CPG company including operations, digital marketing, and wholesale. 

As the CEO of Oath Oats, Anuraj is responsible for developing and executing a growth strategy for the brand which includes leading a team of specialized employees and partners toward a common mission.

Heather Scholten

Heather Scholten

Chief Operating Officer

Heather managed operations at Spiceology for 8 years, the company she co-founded with Pete in 2013. With more than 20 years of experience with multiple Fortune 500 companies, Heather is most at home in fast-paced startup environments.

Heather brings entrepreneurial drive and a diverse skill set outside of her extensive operations background including marketing, graphic design, IT, and web design.

Heather works about 30 hours per week at Oath Oats.

Peter Taylor

Peter Taylor

Chief Marketing Officer & Board Member

Pete is a 5x founder, brand executive, advisor, and investor. Prior to launching Oath Oats, Pete founded Spiceology, Inc., which has made the Inc. 5000 Fastest-Growing Private Companies list for the last 5 years in a row. 

Pete’s rich experience in brand architecture, strategic partnerships, and omni-channel sales serve him well in his role as Chief Marketing Officer for Oath Oats. Pete spends 20 hours a week on Oath.

Scott de Rozic

Scott de Rozic

Board Member

Scott brings over 20 years of experience building startups as a founder and C-level executive. He’s raised substantial capital and founded and built companies to exit. As a board member, Scott brings deep experience in technology, finance, governance and strategy to Oath Oats.

Scott works about 10 hours per week at Oath Oats.


"Oath Oats" by Oath, Inc.
Dec. 6, 2023 at 7:59 AM UTC
$15k - $600k
Common Stock
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets



Cash & Cash Equivalents



Accounts Receivable



Short-Term Debt



Long-Term Debt



Revenue & Sales



Costs of Goods Sold



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*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives & Bonuses*

Combo/Avid Investor Perk

Early Bird - Invest $349+ (minimum investment) within the first 72 hours and receive a $100 Oath Oats Gift Box

Oath Lover - Invest $1,000+ within the first 72 hours and receive 5% bonus shares + $100 Oath Oats Gift Box

Oath Ambassador - Invest $2,500+ within the first 72 hours and receive 10% bonus shares + $250 Oath Oats Gift Card

Oath VIP - Invest $5,000+ within the two weeks and receive 20% bonus shares + $500 Oath Oats Gift Card

Volume Based Perk

Tier 1 - Invest $3,000+ and receive 10% bonus shares

Tier 2 - Invest $5,000+ and receive 20% bonus shares

Tier 3 - Invest $10,000+ and receive 30% bonus shares + 30% lifetime discount code for Oath Oats 

Loyalty Bonus

Oath Family and Friends will receive 25% bonus shares. Family and Friends include existing Midas investors, Yumna's friends, and our influencer team.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.

The 10% StartEngine Owners' Bonus

Oath Oats will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $0.61 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $61. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and Loyalty Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.



Oath Turns 1 YEAR OLD

Today is the final day to invest in Oath Oats, we are just a few hours away from closing our crowdfunding campaign. 

Oath is turning 1 year old in less than a week! Here is a recap of our highlights: 

1. We created a brand all about oats with a mission to give back to our community

2. We launched 12 SKUs in less than 12 months

3. We gained thousands of customers with a 30%+ return customer rate 

4. We have grown our IG following to over 200K people

5. Our team grew from 2 people to 10+

6. We partnered with No Kid Hungry and donated to thousands of households in America through Wellfare

7. We ate some oats and had a lot of fun. 


Just 24 hours to go.

I would like to thank you all for your interest, questions and passion for our business. Whether you have invested in Oath Oats or just been curious about our brand, we appreciate your support. We hope you have gotten to feel our team's passion, dedication and years of experience in the CPG space by following along. We are confident in our business and it's ability to provide returns for all investors. 

We're down to our final 24 hours in this crowdfund. I hope you join us on this journey, it'll be one for the books! 

My calendar is open for a 15 minute chat about this investment over the next 24 hours, here

- Anu Naithani



We are nearing the end of our crowdfunding campaign, thank you so much for all your support!! Our team is hard at work applying your investment towards scaling our business. If you haven't joined us on this journey yet, the time is NOW!



Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into "Oath Oats" by Oath, Inc..


Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Owners bonus

Owner’s Bonus

Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).


Tier 1

Invest $3,000+ and receive 10% bonus shares


Tier 2

Invest $5,000+ and receive 20% bonus shares


Tier 3

Invest $10,000+ and receive 30% bonus shares + 30% lifetime discount code for Oath Oats




Anu Naithani

"Oath Oats" by Oath, Inc.

3 months ago

Hey everyone, my name is Anu and I'm the CEO of Oath Oats! We're excited to have you on this journey, ask me any questions here.



Kimberly Cwynar

a month ago

Have you considered only using one type of sweetener? Reading the ingredient labels, there are as many as five (agave inulin, brown rice syrup, cane sugar, brown sugar, natural flavors.) Also, have you considered not using natural flavors and using whole foods for the flavorings?



John Bristol

a month ago

Am confused because your packaging doesn't say Organic on it, but when I read the ingredients for the oat bars and granola it says organic oats? Are your oats organic because non-organic oats have high levels or glyphosate. Also instead of agave, rice syrup and brown sugar as sweeteners have you considered stevia, monk fruit and other natural sweeteners?



Jairus McAllum

3 months ago

What is your future plans for an exit strategy



Nick Quintero

3 months ago

Excited to be on this journey with the Oath team!



Antonio Hipolito Martinez

3 months ago

Great opportunity! Could you provide us insight on revenue for 2023? There's 4 months left in 2023, what do you forecast revenue will be for the year? Thanks.




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