newBin offering is now closed and is no longer accepting investments.

The solution to the plastic waste crisis is right in your pocket

INVEST IN NEWBIN TODAY!

newBin is a free, on-demand gig-economy curbside recycling service that promises to reduce plastic in landfills.
This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
newBin

REASONS TO INVEST

Reasons Icon

Industry ripe for disruption: Only half of US households have access to curbside recycling and this current recycling method is ineffective and expensive.

Reasons Icon

Large addressable market with low technology risk.

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Real sustainability impact potential.

OVERVIEW


The ‘gig-economy’ disruption of the curbside recycling system

newBin is on a mission to stop plastic waste that is piling up in our parks and our oceans. We are creating an app that brings recycling into the 21st century from your fingertips to real recyclers, and we tell you honestly how your plastic is being recycled. The newBin app will let users schedule recycling pickup at their convenience and earn Eco Rewards for discounts at local stores. newBin offers simple, no-sorting recycling that incentivizes Americans to recycle more. The newBin app is in beta stage of development and currently is not available on the market.

*The app is currently under development and not yet available on the market. These images are of a demo version.



We are a company founded by and for people who are passionate about the environment. Our senior team has decades of successful start-up and senior management experience in recycling, marketing and financing. Founder Mitch Hecht spent 15 years on Wall Street, 
was the Chief Financial Officer of a Fortune 500 company up to 1 year prior to the company’s eventual IPO in 2004. He has spent the past 14 years in plastics recycling developing aspects of the newBin system.



THE PROBLEM


Recycling isn’t straightforward

Only half of U.S. households have access to curbside recycling. Waste collection companies are charging ever-higher collection fees for recycling, leading many cities to cut back or end their recycling program altogether. Residents don't have control over whether their city provides recycling services and they don't have confidence that their recyclables won't end up in a landfill.


Even if curbside recycling is offered, residents have little confidence that the waste is actually being recycled. Waste collection companies limit the materials they will recycle.



THE SOLUTION


Using technology to simplify the process

newBin uses technology to provide a free, more effective recycling option. Once the app is completed, users - we call them Binnies - will be able to request a recycling pickup from the app. A newBin team member - we call these heroes our Binners - will pick up items and drop them off at newBin container locations. We do the sorting and Binnies receive Eco Rewards for their recycling - redeemable for discounts at local grocery stores, gas stations, and other participating retailers.


*The app is currently under development and not yet available on the market. These images are of a demo version.



We don't charge our Binnies a penny, we generate revenues from:

  • Marketing fees paid by our corporate partners to drive Binners and Binnies to redeem their Eco Rewards for their products and services.
  • Collection fees paid by commercial and institutional customers to collect waste plastic from their stores or institutions.
  • Service fees charged on every redemption of Eco Rewards.
  • Tipping fees paid by municipalities based on savings versus traditional curbside collection.

Currently less than 9% of the 35.7 million tons of post-use plastic generated yearly gets recycled. That's due to a lack of access. Even where people can participate, only about 40% of the material deemed recyclable makes it into the recycling bin. We are ready to disrupt this model making newBin an impactful and profitable investment.

Source


We offer free, on-demand collection of all plastic waste and promise a reduction in landfill. We'll take care of the sorting, which increases recycling participation, and set out to collect the 90% of post-use plastics being left behind by traditional waste collectors. Within seven years, we project that newBin can reduce landfill or incineration of plastics by one billion pounds a year.



OUR TRACTION


Partnership established with ZeLoop for Eco Rewards

We’ve done our homework, and are ready to scale up. We conducted market research, and created a study with a premier research firm to confirm the desire for this service and provided strategic direction on audience targeting and messaging. 

*The app is currently under development and not yet available on the market. These images are of a demo version.

Strong Milestones:

  • Established a partnership agreement with ZeLoop, a UAE-based social gesture app. ZeLoop's Eco Reward program allows users to leverage the Eco Reward blockchain currency, gamification and the social media platform.
  • We are developing an in-house resin sortation system. We will ensure that more plastic will have a non-landfill solution with third party verification.



WHY INVEST


Shifting consumer behavior to have a positive impact on the environment

Our goal at newBin is to change “wishcycling” to “realcycling”. We strive to be the leading on-demand private recycling choice in participating states. We will be recycling close to a billion pounds of plastic each year, with the objective to increase that amount fifty-fold.

*The app is currently under development and not yet available on the market. These images are of a demo version.




newBin 17b Disclosure


ABOUT

HEADQUARTERS
1001 State Street, Suite 907
Erie, PA 16501
VALUATION
$25M

newBin is a free, on-demand gig-economy curbside recycling service that promises to reduce plastic in landfills.

TEAM

Mitch Hecht
Mitch Hecht
Founder and Chief Executive Officer

Former Chief Financial Officer of International Steel Group, a startup steel company that within 12 months of formation became the second largest integrated steel manufacturer in North America with sales of $5 billion. Within 18 months of funding, the company executed a $2.7 billion IPO, and within 12 months of its IPO was sold for $4.5 billion. Responsible for three major acquisitions and a $5 billion P&L. Previously 15 years on Wall Street as Managing Director, investment banking, for Deutsche Bank and PaineWebber Inc. BA, MBA in Finance from New York University; Juris Doctor from Fordham University School of Law. Member of the New York State Bar. Past Board Member of the National Association of Manufacturers. Mr. Hecht commits approximately 40 hours per week to newBin.

Christopher Dow

Christopher Dow

President and Chief Operating Officer

Founder and CEO of the UK’s first multi-million pound plastic recycling plant. He was responsible for developing new recycling technologies and building the fledgling UK recycling industry at a £40 million state-of-the-art PET and HDPE scrap to food-grade resin plant in East London, handling 35,000 metric tonnes of waste plastics yearly. An expert in waste management and recycling; served as a Director of the UK Resource Association as well as deputy Chairman of the European Recycling Association. He was honored by the Mayor of London as one of twelve “international creativity champions” working in the city of London. Degree in Business and Economics from RMIT in Melbourne, Australia. Mr. Dow commits approximately 25 hours per week to newBin.

Yannick Lord

Yannick Lord

Chief Technology Officer

Currently the Head of Product Development for UAE-based ZeLoop, (an app focused on improving plastic recycling rates), and Co-Founder and Consultant Director at Ananke & Chronos, LLC. Yannick has developed multifaceted, award-winning digital marketing campaigns, websites, apps, and technology platforms for global brands such as Toyota, Lexus, AT&T and MTV. Yannick has been honored with multiple Digital Design and Innovation Awards. He received his BEP from Lycée Pierre Emile Martin in Bourges, France. Mr. Lord commits approximately 25 hours per week to newBin.

Ashley Heilmann

Ashley Heilmann

Treasurer and Secretary

Ashley is a passionate environmentalist and conservation advocate who graduated with a degree in Natural Resources, cum laude, from Ball State University. After graduation, Ashley joined IRG Erie, Inc. as a Senior Campaigner where she helped develop the newBin concept. Prior to IRG, Ashley worked in conservation and environmental management as a naturalist at the Indiana Dunes and Zion National Park. President of Natural Resources Club at Ball State and the Delta Zeta Community Service Chair. Ms. Heilmann commits approximately 35 hours per week to newBin.

Juliette Morris

Juliette Morris

Director

Current CEO of Adweek and a board member of GreenSteel, LLC, the majority owner of newBin. Juliette is formerly CEO of TuneIn, and has many years of senior-level experience at major media companies, including as EVP, Partner Marketing & Communications at NBCUniversal Content Distribution Division; responsible for partner marketing, communications, field sales, local ad sales, research and the integration of marketing business strategy for NBCUniversal’s portfolio of broadcast and cable networks. Prior to joining NBCUniversal, Juliette was SVP, Marketing at Viacom, Inc. Juliette holds a B.A. from George Washington University.

Andrew Reddyhoff

Andrew Reddyhoff

Director

Currently a board member of GreenSteel, LLC, the majority owner of newBin, Andy founded Canada-based Finproject NA, a manufacturer of plastic injection-molded products where he was integral to the production of the now-ubiquitous "Croc" shoe, using a foamed, cross-linked, polyolefin resin. Andy was an early shareholder in Crocs, where he was most recently President of Crocs Canada before his retirement. He graduated with honors in metallurgy from the University of Sheffield.

Eric Schaffner

Eric Schaffner

Director

Eric is the Founder and CEO of SmartBlock Beverages FZ LLC, which developed the ZeLoop app, focused on improving plastic collection and recycling rates as a circular economy reward platform. He was previously Vice President of Africa, Middle East and Asia sales for the plastic, can and glass containers segment at Sidel of the Tetra Laval Group. Eric is also a Board Member of Thaely, an ethical and sustainable footwear brand that creates sneakers from waste plastic bags. He graduated from E.N.S.A.I.A. – Institut Polytechnique de Lorraine in Nancy, France. 

TERMS

newBin
Overview
PRICE PER SHARE
$5
DEADLINE
Apr 13, 2022
VALUATION
$25M
AMOUNT RAISED
$268,970.25
Breakdown
MIN INVESTMENT
$100.00
MAX INVESTMENT
$107,000.00
MIN NUMBER OF SHARES OFFERED
2,000
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
210,000

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

NewBin Corp.

Corporate Address

:

1001 State Street, Suite 907, Erie, PA 16501

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,050,000.00

Minimum Investment Amount

(per investor)

:

$100.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

2,000

Maximum Number of Shares Offered

:

210,000

Price per Share

:

$5.00

Pre-Money Valuation

:

$25,000,000.00











Voting Rights of Securities Sold in this Offering

Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based:

Friends and Family Early Birds

First 72 hours - 15% bonus shares

 

Super Early Bird Bonus

Next 72 hours - 10% bonus shares

 

Early Bird Bonus

Next 7 days - 5% bonus shares

 

Amount-Based:

$100+

1st Perk Title

Recycled content branded grocery bag 

 

$500+

2nd Perk Title

Recycled content branded baseball hat + grocery bag + gym bag

 

$1,000+

4th Perk Title

Recycled content branded golf umbrella + hat + grocery bag + gym bag

 

$5,000+

5th Perk Title

5% bonus shares and all four items of swag

 

$10,000+

6th Perk Title

10% bonus shares and all four items of swag

 

$20,000+

7th Perk Title

20% bonus shares and all four items of swag

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

NewBin, Corp. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $5.00/ share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.

ALL UPDATES

04.14.22

Thank you!

As we celebrate a successful raise, all of us at newBin want to say thank you again to our friends, family, and supporters. Whether you invested, followed, or just thought twice before throwing away that piece of plastic, newBin is grateful to anyone impacted by our message and can't wait to begin making a real impact on the planet. Make sure you're following our socials for updates as we rollout our pilot program in Erie, PA this summer!

04.12.22

Alternative Curbside Collection Startup newBin Partners with Kwik BagIt on Washable/Reusable Recycling Bag System

 “Best Way to Recycle” Committed to Advancing newBin Sustainability Goals


ERIE, PA (April 11, 2022) – newBin, the first free on-demand recycling service to collect any and all types of plastics, is partnering with Saskatchewan-based Kwik BagIt Products International Inc. to jointly develop a market for the “Kwik BagIt Closed – Loop Rewards Recycling System” in the United States (provisional patent pending), furthering the companies’ joint commitment to solve the global plastic waste crisis.


“In our quest to revolutionize recycling by dramatically improving our practices regarding proper recycling and waste management, Kwik BagIt is a great partner,” said Mitch Hecht, Founder and CEO of newBin. “Working with Kwik BagIt, allows us to motivate households to replace single-use plastic recycling bags that cause problems for recycling equipment and unnecessarily fill up landfills.

newBin and Kwik BagIt will work together to jointly market the washable/reusable recycling bag system made from recycled “rPET” through newBin’s alternative and revolutionary curbside on-demand recycling collection system launching this summer with neighborhood collections, at homes, offices, restaurants, medical facilities, shoreline cleanups and outdoor college events.

“As an innovator, I am always on the lookout and thinking about the next best and big opportunity, and when I met Mitch, I was so excited that I finally found the right, like-minded individual who has the same passion to improve our recycling practices and achieve Zero Plastic by 2025 as mandated in the US Plastic Pact.,” said Harold Sokyrka, Founder and CEO of Kwik BagIt. “Right now, billions of pounds of the 6 different types of valuable plastics are not being recycled properly in the curbside programs and material recovery facilities, or “MRF’s”, struggle to recycle less than 10% of what we put into the containers resulting in unnecessary waste material that is littering our planet and filling up our already overflowing landfills. The Kwik BagIt System will significantly reduce the volume of single-use plastic bags that can take up to 100 years decompose and can enter the water supply, where they break down and are eaten by plankton, fish, and wildlife which can result in health issues for humans and a threat to the overall environment.

Sokyrka goes on to say: “Together, with newBin we can get our eco-friendly bags to the public, improve recycling practices, and reach our sustainability goals.

The newBin app will let users schedule recycling pickup at their convenience and earn digital rewards that can be redeemed for goods and services with participating partners. newBin’s vision is to offer simple, no-sort, free-of-charge, recycling of all plastics that incentivizes Americans to recycle more. A crowdfunding campaign for newBin, currently underway, offers an opportunity for investors, both large and small, to share in newBin’s mission to stop waste plastic piling up in landfills, parks, and waterways. Participants in the crowdfunding enjoy direct ownership in the recycling startup. To learn more about newBin’s investment opportunity, visit: www.startengine.com/newbin


ABOUT NEWBIN

newBin is on a mission to stop plastic waste that is piling up in our parks and our waterways. The newBin app will let users schedule recycling pickup at their convenience and earn Eco Rewards for discounts at local stores. newBin will offer simple, no-sorting recycling that incentivizes Americans to recycle more.


ABOUT KWIK BAGIT

KwikBagIt has been selling sustainable products in Canada since 2017 with a mission to improve the inferior products that are cumbersome and difficult to use. The “Yard Pal Bag Holder” is “making the task easier” when trying to keep a bag open while filling it. The company is introducing the “Kwik BagIt Closed -Loop Rewards Recycling System” this year which will reward households and non-profit groups for collecting the six types of valuable plastics, aluminum and metal cans that every household throws away daily. The “System” is retrieving over 80% of quality materials and shows the householder how to eliminate contamination and co-mingling of materials, compared to the current rates of less than 10% that material recovery facilties are struggling to achieve. www.bestwaytorecycle.com

04.11.22

1 Day Left to Invest in newBin!


Only 1 day left of our Start Engine Fundraising campaign! Make sure to tell your friends and get in while you still can to be part of the recycling revolution!

04.07.22

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, newBin has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in newBin be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

04.07.22

newBin Partners with Rehrig Pacific - Strengthening Commitment to Erie Community Ahead of Plastics Collection Pilot


ERIE, PA (April 5, 2022) – newBin, the first free on-demand recycling service to collect any and all types of plastics, has established a plastics recycling partnership with Rehrig Pacific Company to help develop and launch newBin in the Erie community.


“Forming meaningful partnerships with leading sustainability-forward companies like Rehrig Pacific, enables us to grow, and helps us reach our goals of solving the looming plastic waste crisis, while building an impactful, community-based recycling collection model,” said Mitch Hecht, Founder and CEO of newBin. “We are dedicated to the Erie community, and excited to get more involved with local organizations and our fellow Erieites.”

“At Rehrig Pacific in Erie, we are committed to supporting recycling programs which are available and accessible to as many people as possible,” said Sam Haag, Erie Plant Manager, Rehrig Pacific. “After speaking with Mitch and the newBin team, we learned that we share a common vision about the importance of sustainability in plastics and recycling, and we’re ready to support newBin to further engage the whole Erie community.”

Rehrig Pacific will be a leading supporter of newBin and its collection pilot in the City of Erie that will launch this summer. The initial roll-out of the newBin program will involve pop-up “drop off” events and neighborhood cleanups around the city — involving Erie residents by providing jobs for at-risk youth, education about the importance of recycling and grass-roots activism; encouraging all households to participate.


Rehrig Pacific has agreed to donate free recycling bins for plastics to be utilized in commercial venues, including local restaurants, and at concerts and parks, as well as provide front-load commercial containers for residential bag drops.

“Rehrig Pacific’s hundred-year history is built on family, service, growth, innovation, intrapreneurship, and of course sustainability,” said Haag. “We understand the importance of supporting the communities where we

operate and we believe that open and inclusive collaboration results in more impactful and scalable solutions that support systemic change.”

The newBin app will let users schedule recycling pickup at their convenience and earn digital rewards that can be redeemed for goods and services with participating partners. newBin’s vision is to offer simple, no-sort recycling of all plastics that incentivizes Americans to recycle more. A crowdfunding campaign for newBin, currently underway, offers an opportunity for investors, both large and small, to share in newBin’s mission to stop waste plastic piling up in landfills, parks, and waterways. Participants in the crowdfunding enjoy direct ownership in the recycling startup.

To learn more about newBin’s investment opportunity, visit: www.startengine.com/newbin



ABOUT NEWBIN

newBin is on a mission to stop plastic waste that is piling up in our parks and our waterways. The newBin app will let users schedule recycling pickup at their convenience and earn Eco Rewards for discounts at local stores. newBin will offer simple, no-sorting recycling that incentivizes Americans to recycle more.


ABOUT REHRIG PACIFIC

Rehrig Pacific has over a century of experience as a manufacturer of reusable transport packaging, and is a leading authority on sustainable supply chain solutions. The company has leveraged its expertise in supply chains and operational optimization to generate revolutionary innovations in such varied industries as consumer packaged goods, dairy, baking, waste management, beverage, and agriculture. Founded in 1913, Rehrig Pacific’s products and solutions derive from a belief in challenging the status quo of how their customers’ products and ideas move throughout the global supply chain. The company’s proven success comes from focusing on the needs of its customers’ customer, integrating technology to eliminate waste, enhancing the consumer experience, continually delivering solutions that are simple and easy to implement, and providing ideas that are driven by a relentless commitment to sustainability. Learn more at www.RehrigPacific.com.

04.01.22

Keep an eye out for your investor perks!


Not only are our recycled-content thank you gifts the perfect way to avoid shopping bags and show off your involvement in the recycling revolution, but we believe their best use is to spark a conversation about the endless array of applications for post-use plastic once properly collected, and how increasing demand for recycled-content products is one of many small ways to promote a circular economy for plastic.

03.23.22

20 Days to Go!

newBin investors and followers, today marks 20 days until the end of our raise. Now is the time to spread the word and get in while you can to be part of the recycling revolution!

03.11.22

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, newBin has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in newBin be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

03.03.22

Understanding The Problem - Part 2: Discouraging and Frustrating










REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into newBin.

$100.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$100.00

$100+ Tier

Recycled content branded grocery bag

$500.00

$500+ Tier

Recycled content branded baseball hat + grocery bag + gym bag

$1,000.00

$1,000+ Tier

Recycled content branded golf umbrella + hat + grocery bag + gym bag

$5,000.00

$5,000+ Tier

5% bonus shares and all four items of swag

$10,000.00

$10,000+ Tier

10% bonus shares and all four items of swag

$20,000.00

$20,000+ Tier

20% bonus shares and all four items of swag

JOIN THE DISCUSSION













0/2500

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

WHY STARTENGINE?

REWARDSWe want you to succeed and get the most out of your money by offering rewards and memberships!
SECUREYour info is your info. We take pride in keeping it that way!
DIVERSE INVESTMENTSInvest in over 200 start-ups and collectibles!

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