This round is no longer accepting investments, but hundreds just like it are live now.

Log In


The solution to the plastic waste crisis is right in your pocket

newBin is a free, on-demand gig-economy curbside recycling service that promises to reduce plastic in landfills.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$268,970.25 Raised


Industry ripe for disruption: Only half of US households have access to curbside recycling and this current recycling method is ineffective and expensive.

Large addressable market with low technology risk.

Real sustainability impact potential.


The ‘gig-economy’ disruption of the curbside recycling system

newBin is on a mission to stop plastic waste that is piling up in our parks and our oceans. We are creating an app that brings recycling into the 21st century from your fingertips to real recyclers, and we tell you honestly how your plastic is being recycled. The newBin app will let users schedule recycling pickup at their convenience and earn Eco Rewards for discounts at local stores. newBin offers simple, no-sorting recycling that incentivizes Americans to recycle more. The newBin app is in beta stage of development and currently is not available on the market.

*The app is currently under development and not yet available on the market. These images are of a demo version.

We are a company founded by and for people who are passionate about the environment. Our senior team has decades of successful start-up and senior management experience in recycling, marketing and financing. Founder Mitch Hecht spent 15 years on Wall Street, 
was the Chief Financial Officer of a Fortune 500 company up to 1 year prior to the company’s eventual IPO in 2004. He has spent the past 14 years in plastics recycling developing aspects of the newBin system.


Recycling isn’t straightforward

Only half of U.S. households have access to curbside recycling. Waste collection companies are charging ever-higher collection fees for recycling, leading many cities to cut back or end their recycling program altogether. Residents don't have control over whether their city provides recycling services and they don't have confidence that their recyclables won't end up in a landfill.

Even if curbside recycling is offered, residents have little confidence that the waste is actually being recycled. Waste collection companies limit the materials they will recycle.


Using technology to simplify the process

newBin uses technology to provide a free, more effective recycling option. Once the app is completed, users - we call them Binnies - will be able to request a recycling pickup from the app. A newBin team member - we call these heroes our Binners - will pick up items and drop them off at newBin container locations. We do the sorting and Binnies receive Eco Rewards for their recycling - redeemable for discounts at local grocery stores, gas stations, and other participating retailers.

*The app is currently under development and not yet available on the market. These images are of a demo version.

We don't charge our Binnies a penny, we generate revenues from:

  • Marketing fees paid by our corporate partners to drive Binners and Binnies to redeem their Eco Rewards for their products and services.
  • Collection fees paid by commercial and institutional customers to collect waste plastic from their stores or institutions.
  • Service fees charged on every redemption of Eco Rewards.
  • Tipping fees paid by municipalities based on savings versus traditional curbside collection.

Currently less than 9% of the 35.7 million tons of post-use plastic generated yearly gets recycled. That's due to a lack of access. Even where people can participate, only about 40% of the material deemed recyclable makes it into the recycling bin. We are ready to disrupt this model making newBin an impactful and profitable investment.


We offer free, on-demand collection of all plastic waste and promise a reduction in landfill. We'll take care of the sorting, which increases recycling participation, and set out to collect the 90% of post-use plastics being left behind by traditional waste collectors. Within seven years, we project that newBin can reduce landfill or incineration of plastics by one billion pounds a year.


Partnership established with ZeLoop for Eco Rewards

We’ve done our homework, and are ready to scale up. We conducted market research, and created a study with a premier research firm to confirm the desire for this service and provided strategic direction on audience targeting and messaging. 

*The app is currently under development and not yet available on the market. These images are of a demo version.

Strong Milestones:

  • Established a partnership agreement with ZeLoop, a UAE-based social gesture app. ZeLoop's Eco Reward program allows users to leverage the Eco Reward blockchain currency, gamification and the social media platform.
  • We are developing an in-house resin sortation system. We will ensure that more plastic will have a non-landfill solution with third party verification.


Shifting consumer behavior to have a positive impact on the environment

Our goal at newBin is to change “wishcycling” to “realcycling”. We strive to be the leading on-demand private recycling choice in participating states. We will be recycling close to a billion pounds of plastic each year, with the objective to increase that amount fifty-fold.

*The app is currently under development and not yet available on the market. These images are of a demo version.

newBin 17b Disclosure


1001 State Street, Suite 907
Erie, PA 16501

newBin is a free, on-demand gig-economy curbside recycling service that promises to reduce plastic in landfills.


Mitch Hecht
Mitch Hecht
Founder and Chief Executive Officer

Former Chief Financial Officer of International Steel Group, a startup steel company that within 12 months of formation became the second largest integrated steel manufacturer in North America with sales of $5 billion. Within 18 months of funding, the company executed a $2.7 billion IPO, and within 12 months of its IPO was sold for $4.5 billion. Responsible for three major acquisitions and a $5 billion P&L. Previously 15 years on Wall Street as Managing Director, investment banking, for Deutsche Bank and PaineWebber Inc. BA, MBA in Finance from New York University; Juris Doctor from Fordham University School of Law. Member of the New York State Bar. Past Board Member of the National Association of Manufacturers. Mr. Hecht commits approximately 40 hours per week to newBin.

Christopher Dow

Christopher Dow

President and Chief Operating Officer

Founder and CEO of the UK’s first multi-million pound plastic recycling plant. He was responsible for developing new recycling technologies and building the fledgling UK recycling industry at a £40 million state-of-the-art PET and HDPE scrap to food-grade resin plant in East London, handling 35,000 metric tonnes of waste plastics yearly. An expert in waste management and recycling; served as a Director of the UK Resource Association as well as deputy Chairman of the European Recycling Association. He was honored by the Mayor of London as one of twelve “international creativity champions” working in the city of London. Degree in Business and Economics from RMIT in Melbourne, Australia. Mr. Dow commits approximately 25 hours per week to newBin.

Yannick Lord

Yannick Lord

Chief Technology Officer

Currently the Head of Product Development for UAE-based ZeLoop, (an app focused on improving plastic recycling rates), and Co-Founder and Consultant Director at Ananke & Chronos, LLC. Yannick has developed multifaceted, award-winning digital marketing campaigns, websites, apps, and technology platforms for global brands such as Toyota, Lexus, AT&T and MTV. Yannick has been honored with multiple Digital Design and Innovation Awards. He received his BEP from Lycée Pierre Emile Martin in Bourges, France. Mr. Lord commits approximately 25 hours per week to newBin.

Ashley Heilmann

Ashley Heilmann

Treasurer and Secretary

Ashley is a passionate environmentalist and conservation advocate who graduated with a degree in Natural Resources, cum laude, from Ball State University. After graduation, Ashley joined IRG Erie, Inc. as a Senior Campaigner where she helped develop the newBin concept. Prior to IRG, Ashley worked in conservation and environmental management as a naturalist at the Indiana Dunes and Zion National Park. President of Natural Resources Club at Ball State and the Delta Zeta Community Service Chair. Ms. Heilmann commits approximately 35 hours per week to newBin.

Juliette Morris

Juliette Morris


Current CEO of Adweek and a board member of GreenSteel, LLC, the majority owner of newBin. Juliette is formerly CEO of TuneIn, and has many years of senior-level experience at major media companies, including as EVP, Partner Marketing & Communications at NBCUniversal Content Distribution Division; responsible for partner marketing, communications, field sales, local ad sales, research and the integration of marketing business strategy for NBCUniversal’s portfolio of broadcast and cable networks. Prior to joining NBCUniversal, Juliette was SVP, Marketing at Viacom, Inc. Juliette holds a B.A. from George Washington University.

Andrew Reddyhoff

Andrew Reddyhoff


Currently a board member of GreenSteel, LLC, the majority owner of newBin, Andy founded Canada-based Finproject NA, a manufacturer of plastic injection-molded products where he was integral to the production of the now-ubiquitous "Croc" shoe, using a foamed, cross-linked, polyolefin resin. Andy was an early shareholder in Crocs, where he was most recently President of Crocs Canada before his retirement. He graduated with honors in metallurgy from the University of Sheffield.

Eric Schaffner

Eric Schaffner


Eric is the Founder and CEO of SmartBlock Beverages FZ LLC, which developed the ZeLoop app, focused on improving plastic collection and recycling rates as a circular economy reward platform. He was previously Vice President of Africa, Middle East and Asia sales for the plastic, can and glass containers segment at Sidel of the Tetra Laval Group. Eric is also a Board Member of Thaely, an ethical and sustainable footwear brand that creates sneakers from waste plastic bags. He graduated from E.N.S.A.I.A. – Institut Polytechnique de Lorraine in Nancy, France. 


Apr 13, 2022
$10k - $1.05M
Common Stock
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Voting Rights of Securities Sold in this Offering

Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*


Friends and Family Early Birds

First 72 hours - 15% bonus shares


Super Early Bird Bonus

Next 72 hours - 10% bonus shares


Early Bird Bonus

Next 7 days - 5% bonus shares




1st Perk Title

Recycled content branded grocery bag 



2nd Perk Title

Recycled content branded baseball hat + grocery bag + gym bag



4th Perk Title

Recycled content branded golf umbrella + hat + grocery bag + gym bag



5th Perk Title

5% bonus shares and all four items of swag



6th Perk Title

10% bonus shares and all four items of swag



7th Perk Title

20% bonus shares and all four items of swag

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

NewBin, Corp. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $5.00/ share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.



Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into newBin.



Steve Mills

a year ago

Kroger has introduced a free soft plastics recycling program called Terracycle. Check it out at




a year ago




Connor Wyckoff

2 years ago

I am interested in when you will be accepting applications for drivers to pick up.



Monica Butschek

2 years ago

Very promising endeavor! Have you received backing from any banks or VCs at all?



Jerry Irwin

2 years ago

Mitch, if you're not familiar with them check out; let me know what you think of the possible synergy with them; I'm thinking win-win



Zoe M

2 years ago

Hi! I’m still new to investing and I was warned about companies who go under/in debt can have their investors co-sign and pay off their debts. Does your company do this? I read through the paperwork but I wanted to make sure! Thanks



Nigel Singh

2 years ago

What are the long term plans to address the needs in the non recycling friendly states (e.g. Tx) where there are high volumes generated with little government financial incentive to recycle plastics, few collection centers and near zero actual companies making the collected plastics into reuseable. tangible products?



Michael Nadler

2 years ago

How do you plan to make money as a company? You have plans to revenue stream taking in garbage? How? What am I missing here?



Douglas Sullivan

2 years ago

Here is part of the problem in CA Assemble Bill 793 is nothing more than a "slap on the wrist" for the beverage industry. If local governments would mandate the full CRV "redemption" and your Gig platform was linked up to this full redemption, perhaps ROI would encourage network participation at a scalable level. At 5-10 cent per container with some type of crushed container bin. A bag of 100 10 cent plastics would be $10. Just a thought.



Douglas Sullivan

2 years ago

Why is California considered environmentally responsible? We PAY 5-10 cents per bottle yet we don't have an effective redemption programs. Now we also pay for plastic bags too. In other States and other countries, redemption is redeemed by the store that collects this . Perhaps this could change our inefficient process that has continued to fail the reduction of plastic waste?




Cancel anytime before 48 hours before a rolling close or the offering end date.



We want you to succeed and get the most out of your money by offering rewards and memberships!


Your info is your info. We take pride in keeping it that way!


Invest in over 200 start-ups and collectibles!

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.


Get To Know Us

Our Team



Important Message

Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital, LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary, LLC, a broker-dealer registered with the SEC and FINRASIPC . You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system regulated by the SEC and operated by StartEngine Primary, LLC, a broker dealer registered with the SEC and FINRA. StartEngine Primary, LLC is a member of SIPC and explanatory brochures are available upon request by contacting SIPC at (202) 371-8300.

Investment opportunities posted and accessible through the site are of three types:

1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.

Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice with respect to any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy or completeness of any information. Neither StartEngine nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site. See additional general disclosures here.
By accessing this site and any pages on this site, you agree to be bound by our Terms of use and Privacy Policy, as may be amended from time to time without notice or liability.

Canadian Investors Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.

California Investors Only – Do Not Sell My Personal Information

(800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to

StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.

StartEngine Marketplace

The availability of company information does not indicate that the company has endorsed, supports, or otherwise participates with StartEngine.

None of the information displayed on or downloadable from (the 'Website') represents a recommendation, offer, or solicitation of an offer to buy or sell any security. It also does not constitute an offer to provide investment advice or service. StartEngine does not (1) make any recommendations or otherwise advise on the merits or advisability of a particular investment or transaction, or (2) assist in the determination of fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services.

All investment opportunities are based on indicated interest from sellers and will need to be confirmed.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative and involves a high degree of risk. It should only be considered a long-term investment. You must be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid, and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks, and you should complete your own independent due diligence regarding the investment. This includes obtaining additional information about the company, opinions, financial projections, and legal or other investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment.

StartEngine Marketplace (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC. StartEngine Bulletin Board ("SE BB") is a bulletin board platform that advertises interest in shares of private companies that previously executed Reg CF or Reg A offerings. SE BB enables shareholders to communicate interest in potential sales of shares in private companies and investors to discover, review, and potentially invest in private companies. As a bulletin board platform, SE BB provides a venue for investors to access information about private company offerings and connect with potential sellers. SE BB is distinct and separate from StartEngine Secondary (“SE Secondary”), which is an SEC-registered Alternative Trading System (ATS) operated by SE Primary. SE Secondary facilitates the trading of securities by matching orders between buyers and sellers and facilitating executions of trades on the platform. While a security may be displayed on the bulletin board, these securities will be subject to certain restrictions which may prevent the ability to buy and sell these securities in a timely manner, if at all. Even if a security is qualified to be displayed on the bulletin board, there is no guarantee an active trading market for the securities will ever develop, or if developed, be maintained. You should assume that you may not be able to liquidate your investment for some time or be able to pledge these shares as collateral.