GET A PIECE OF NERD FOCUS
The Original Think Drink™
Powerful nootropics-based drink with potent ingredients, enhancing focus & concentration. Embraced by thousands and, in our view, redefining the future of the energy drink.
$98,490.03 Raised
REASONS TO INVEST
Product Innovation: The "Original Think Drink" with nootropics and performance-boosting nutrients, addressing the need for enhanced focus and motivation in today's fast-paced and stimulated world.
We believe we are well-positioned in the $29.24B global nootropics market and $760B U.S. non-alcoholic beverage industry.*
Exceptional Team: NERD Focus boasts an exceptional team from a number of esteemed enterprises, such as Goldman Sachs, Disney Consumer Products, and Red Bull.
the pitch
Meet the “Original Think Drink" Revitalizing the Energy Drink Industry
We are NERD Focus— the groundbreaking "Original Think DrinkTM" that we believe is revolutionizing the energy drink landscape! With an unparalleled fusion of powerful nootropics and performance-boosting nutrients, NERD is on a mission to redefine clarity, concentration, and motivation like never before. With our product already available in over 2,000 locations, we've captured the attention of diverse consumers, from young, trendy adults to college students, athletes, gamers, and Gen Z enthusiasts. In addition, our retail relationships with Buc-ee’s and H-E-B underscore the market's readiness for our product. These partnerships reinforce our distribution channels and lay the groundwork for NERD's expansion and revenue potential.
THE opportunity
Powering on Productivity
In 2006, a visionary UTSA student recognized the need for a safer and more effective solution to boost mental focus and stamina while he was preparing for med school. Instead of relying on highly-caffeinated energy drinks and potentially harmful substances that others had, he embarked on a groundbreaking journey with the support of his professors to create a unique and powerful solution. 
What sets NERD apart from the competition is its proprietary formula infused with powerful nootropics and performance-boosting nutrients. This cutting-edge blend enhances stamina, strength, focus, concentration, and motivation, making it a game-changer in the energy drink space. NERD Zero Calorie, our zero-sugar variant, further reinforces our commitment to offering innovative products that cater to health-conscious consumers.
NERD has the advantage of being one of the first in a rapidly growing nootropics market. We are “The Original Think Drink”! Our product has already made its mark, being sold in over 2,000 locations and captivating the attention of young, trendy adults, college students, teenagers, athletes, gamers, millennials, and Gen Z. With decades of combined experience in finance, investment banking, hospitality, and beverages, we feel our leadership team possesses the expertise needed to guide NERD towards exceptional growth and profitability. We feel our track record of successful business building companies and securing exits for previous ventures further solidifies their ability to lead NERD to success. 
THE market & our traction
Seize the Nootropic Beverage Boom
NERD Focus presents an exciting opportunity in the rapidly growing nootropic functional beverages market. With the global nootropics market projected to reach USD 29.24 billion by 2028 (source), and the U.K. nootropic functional beverages market size expected to reach USD 260.2 million by 2027 (source), the potential for growth is undeniable. We believe NERD is uniquely positioned to capitalize on consumers' increasing focus on wellness, endurance, and alertness.
The United States' non-alcoholic beverage industry is valued at about $760 billion and the global beverage market reaches an astounding $1.8 trillion (source).
NERD Focus boasts major sports sponsorships. We are the Official Energy Drink of the New Jersey Devils and the Official & Exclusive Energy Drink of the Prudential Center as well as the Official Energy Drink of the San Antonio Spurs and the Official & Exclusive Energy Drink of the Frost Bank Center. We are also the Official and Exclusive Energy Drink Partner of UFC Bantamweight Champion Aljamain Sterling.
Moreover, we have successfully penetrated the convenience store market, with a significant presence in stores like Tiger Mart,7-11, and larger chain convenience stores. Our partnerships with Murphy's USA, set to roll out in October across 1,500+ stores, and Quick Check in January, with an additional 155+ stores, are expected to be a major boost to our overall business. Additionally, NERD Focus has a growing online presence, including sales on Amazon and our own website, nerdfocus.com.
why invest
Fuel Your Focus and Ignite Your Ambitions with NERD Focus
Invest in NERD Focus today and become part of the groundbreaking "Original Think DrinkTM" revolutionizing the energy drink industry! Leading the rapidly growing nootropics market and available in over 2,000 locations, we feel that NERD is ready for growth. Our functional nootropic beverage backed by scientific studies, positively positions us in the functional beverages market. We invite you to invest in this exceptional opportunity and join us on our journey to rewrite the future of energy and focus. Together, let's fuel the ambitions of millions and make NERD Focus the drink of choice worldwide!
ABOUT
HEADQUARTERS
7 South St Fl 3
Freehold, NJ 07728
WEBSITE
View Site
Powerful nootropics-based drink with potent ingredients, enhancing focus & concentration. Embraced by thousands and, in our view, redefining the future of the energy drink.
TEAM
Rocco J. LaVista
President, CEO, Board Member
Salvatore Salvato
Executive V.P. of National Sales & Distribution
Howard Davner
Co-Founder
Keith Kochberg
Executive V.P. of Marketing
Mark Meyers
V.P. of E-Commerce
Michael Jernigan
V.P. of Sales & Operations - Texas
Joana Ubach
Web Development & Graphic Design
Brent Moeshlin
Strategic Advisor
TERMS
NERD Focus
Overview
PRICE PER SHARE
$2.01
DEADLINE
Feb. 14, 2024 at 7:59 AM UTC
VALUATION
$19.6M
FUNDING GOAL
$15k - $1.23M
Breakdown
MIN INVESTMENT
$399.99
MAX INVESTMENT
$1,234,998.27
MIN NUMBER OF SHARES OFFERED
7,462
MAX NUMBER OF SHARES OFFERED
614,427
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives & Bonuses*
Loyalty Bonus | 10% Bonus Shares
As you have previously invested in Beverage Holdings USA, Inc., you are eligible for additional bonus shares.
Combo/Avid Investor Perks
Early Bronze
Invest $500+ within the first 72 hours and receive 2 Cases of NERD Focus.
Early Gold
Invest $1,000+ within the first two weeks and receive 7% bonus shares.
Early Silver
Invest $2,500+ within the first 72 hours and receive 10% bonus shares.
Early Platinum
Invest $5,000+ within the first two weeks and receive 12% bonus shares.
Early Diamond
Invest $10,000+ within the first two weeks and receive 15% bonus shares.
Volume-Based Perks
Tier 1 | $500+
Invest $500+ and receive an invitation to Private Investor Group.
Tier 2 | $1,000+
Invest $1,000+ and receive 2 Cases of NERD Focus.
Tier 3 | $5,000+
Invest $5,000+ and receive 1 Case of NERD Focus every month for 12 months, NERD Lifestyle Swag Bag + 3% bonus shares.
Tier 4 | $10,000+
Invest $10,000+ and receive 2 Cases of NERD Focus every month for 12 months, NERD Lifestyle Swag Bag + 5% bonus shares.
Tier 5 | $25,000+
Invest $25,000+ and receive 2 Cases of NERD Focus every month for 12 months, NERD Lifestyle Swag Bag, 2 VIP tickets to a game/show of your choice at the Prudential Center (NJ), MetLife Stadium (NJ), or the Frost Bank Center (San Antonio, TX)+ 10% bonus shares *Investor is responsible for all travel to and from location to event and location.
Tier 6 | $50,000+
Invest $50,000+ and receive 2 Cases of NERD Focus every month for 12 months, NERD Lifestyle Swag Bag, 4 VIP tickets to a game/show of your choice at the Prudential Center (NJ), MetLife Stadium (NJ), or the Frost Bank Center (San Antonio, TX)+ 15% bonus shares *Investor is responsible for all travel to and from location to event and location.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.
The 10% StartEngine Owners' Bonus
Beverage Holdings USA, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.01 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $201. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.
PRESS
ALL UPDATES
REWARDS
10%
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
Owner’s Bonus
Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
$500
Tier 1
Invest $500+ and receive an invitation to Private Investor Group.
$1,000
Tier 2
Invest $1,000+ and receive 2 Cases of NERD Focus.
$5,000
Tier 3
Invest $5,000+ and receive 1 Case of NERD Focus every month for 12 months, NERD Lifestyle Swag Bag + 3% bonus shares.
$10,000
Tier 4
Invest $10,000+ and receive 2 Cases of NERD Focus every month for 12 months, NERD Lifestyle Swag Bag + 5% bonus shares.
$25,000
Tier 5
Invest $25,000+ and receive 2 Cases of NERD Focus every month for 12 months, NERD Lifestyle Swag Bag, 2 VIP tickets to a game/show of your choice at the Prudential Center (NJ), MetLife Stadium (NJ), or the Frost Bank Center (San Antonio, TX)+ 10% bonus shares *Investor is responsible for all travel to and from location to event and location.
$50,000
Tier 6
Invest $50,000+ and receive 2 Cases of NERD Focus every month for 12 months, NERD Lifestyle Swag Bag, 4 VIP tickets to a game/show of your choice at the Prudential Center (NJ), MetLife Stadium (NJ), or the Frost Bank Center (San Antonio, TX)+ 15% bonus shares *Investor is responsible for all travel to and from location to event and location.
JOIN THE DISCUSSION
0/2500
Dylan Cain
15 days ago
Can you please let me know the 2022 total revenue? And 2023 revenue to date? And current run rate?
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
WHY STARTENGINE?
REWARDS
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SECURE
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FAQS
Crowdfunding
With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.
At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.
Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.
For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.
Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.
Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
W Kim Colich
14 days ago
Hi, What differentiates NERD Focus from TruBrain? And why is NERD Focus a better investment? Thanks. Blessings
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