GET A PIECE OF NERD FOCUS

The Original Think Drink™

Powerful nootropics-based drink with potent ingredients, enhancing focus & concentration. Embraced by thousands and, in our view, redefining the future of the energy drink.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$98,490.03 Raised

REASONS TO INVEST

Product Innovation: The "Original Think Drink" with nootropics and performance-boosting nutrients, addressing the need for enhanced focus and motivation in today's fast-paced and stimulated world.

We believe we are well-positioned in the $29.24B global nootropics market and $760B U.S. non-alcoholic beverage industry.*

Exceptional Team: NERD Focus boasts an exceptional team from a number of esteemed enterprises, such as Goldman Sachs, Disney Consumer Products, and Red Bull.

*Source | Source

the pitch


Meet the “Original Think Drink" Revitalizing the Energy Drink Industry


We are NERD Focus— the groundbreaking "Original Think DrinkTM" that we believe is revolutionizing the energy drink landscape! With an unparalleled fusion of powerful nootropics and performance-boosting nutrients, NERD is on a mission to redefine clarity, concentration, and motivation like never before. With our product already available in over 2,000 locations, we've captured the attention of diverse consumers, from young, trendy adults to college students, athletes, gamers, and Gen Z enthusiasts. In addition, our retail relationships with Buc-ee’s and H-E-B underscore the market's readiness for our product. These partnerships reinforce our distribution channels and lay the groundwork for NERD's expansion and revenue potential.   




Investing in NERD Focus today means being part of a game-changing company that's not only smarter than energy but also sharper than the competition! Together, let's fuel the ambitions of millions and make NERD Focus the go-to drink worldwide!


THE opportunity


Powering on Productivity


In 2006, a visionary UTSA student recognized the need for a safer and more effective solution to boost mental focus and stamina while he was preparing for med school. Instead of relying on highly-caffeinated energy drinks and potentially harmful substances that others had, he embarked on a groundbreaking journey with the support of his professors to create a unique and powerful solution. 


What sets NERD apart from the competition is its proprietary formula infused with powerful nootropics and performance-boosting nutrients. This cutting-edge blend enhances stamina, strength, focus, concentration, and motivation, making it a game-changer in the energy drink space. NERD Zero Calorie, our zero-sugar variant, further reinforces our commitment to offering innovative products that cater to health-conscious consumers.


NERD has the advantage of being one of the first in a rapidly growing nootropics market. We are “The Original Think Drink”! Our product has already made its mark, being sold in over 2,000 locations and captivating the attention of young, trendy adults, college students, teenagers, athletes, gamers, millennials, and Gen Z. With decades of combined experience in finance, investment banking, hospitality, and beverages, we feel our leadership team possesses the expertise needed to guide NERD towards exceptional growth and profitability. We feel our track record of successful business building companies and securing exits for previous ventures further solidifies their ability to lead NERD to success. 

THE market & our traction


Seize the Nootropic Beverage Boom


NERD Focus presents an exciting opportunity in the rapidly growing nootropic functional beverages market. With the global nootropics market projected to reach USD 29.24 billion by 2028 (source), and the U.K. nootropic functional beverages market size expected to reach USD 260.2 million by 2027 (source), the potential for growth is undeniable. We believe NERD is uniquely positioned to capitalize on consumers' increasing focus on wellness, endurance, and alertness.


The United States' non-alcoholic beverage industry is valued at about $760 billion and the global beverage market reaches an astounding $1.8 trillion (source).

Source | Source | Source


NERD Focus boasts major sports sponsorships. We are the Official Energy Drink of the New Jersey Devils and the Official & Exclusive Energy Drink of the Prudential Center as well as the Official Energy Drink of the San Antonio Spurs and the Official & Exclusive Energy Drink of the Frost Bank Center.  We are also the Official and Exclusive Energy Drink Partner of UFC Bantamweight Champion Aljamain Sterling. 


Moreover, we have successfully penetrated the convenience store market, with a significant presence in stores like Tiger Mart,7-11,  and larger chain convenience stores. Our partnerships with Murphy's USA, set to roll out in October across 1,500+ stores, and Quick Check in January, with an additional 155+ stores, are expected to be a major boost to our overall business. Additionally, NERD Focus has a growing online presence, including sales on Amazon and our own website, nerdfocus.com.

why invest


Fuel Your Focus and Ignite Your Ambitions with NERD Focus


Invest in NERD Focus today and become part of the groundbreaking "Original Think DrinkTM" revolutionizing the energy drink industry! Leading the rapidly growing nootropics market and available in over 2,000 locations, we feel that NERD is ready for growth. Our functional nootropic beverage backed by scientific studies, positively positions us in the functional beverages market. We invite you to invest in this exceptional opportunity and join us on our journey to rewrite the future of energy and focus. Together, let's fuel the ambitions of millions and make NERD Focus the drink of choice worldwide!

ABOUT

HEADQUARTERS
7 South St Fl 3
Freehold, NJ 07728

Powerful nootropics-based drink with potent ingredients, enhancing focus & concentration. Embraced by thousands and, in our view, redefining the future of the energy drink.

TEAM

Rocco J. LaVista
Rocco J. LaVista
President, CEO, Board Member
Rocco has worked in the financial services industry for the past 25+ years. He is a proven leader and a co-founder of Beverage USA, where he has served as an Officer and Director since inception. Prior to his position at Beverage USA, Rocco was the founder & CEO of Gurkha Consulting, a business consultancy specializing in start-ups and small companies. During his tenure on Wall Street, Rocco was very active in placing Investment Banking deals including Private Placements, Secondary Offerings, PIPEs, NASDAQ uplistings, SPACs, Convertibles, Bridge Financings and IPOs. 
Salvatore Salvato

Salvatore Salvato

Executive V.P. of National Sales & Distribution

Sal has over 25 years in the Beverage Industry, specializing in new product launches, sales and distribution. He spent 10 years at Red Bull, where he managed the initial launch of the product in the NY/NJ Metro Market. He went on to manage the distributor network for the company in the MidAtlantic and Northeast Regions. More recently he served as VP/GM of Drink King Distributing Co. where he launched and established over 50 new beverages throughout their 5,000 stores distribution network. Sal has been part of the sales and distribution teams for Red Bull, Sobe, Sparkling ICE, Polar Seltzer, OWYN, Neuro Brands, Jones Soda, Aquahydrate, Trimino, Uptime Energy and Bang Energy during his tenure in the industry.
Howard Davner

Howard Davner

Co-Founder

Howard is an experienced CEO with over 25 years in the finance industry. He started his career as a market maker and seat holder on the New York Stock Exchange. He spent the majority of his career on Wall Street with Goldman Sachs before starting his own banking firm that specialized in working with Small Cap and Micro Cap companies. He also went on to become CEO of a $100 Million Dollar direct lending hedge fund before joining NERD Focus.
Keith Kochberg

Keith Kochberg

Executive V.P. of Marketing

Keith is an experienced Digital Marketing Leader and change agent with 25+ years of success spearheading the development of cost-efficient marketing solutions that promote brand awareness, ignite lead generation, and drive profits. He is an industry expert who has been interviewed on Fox News, featured in top media outlets including Bloomberg.com, and written for Forbes.com. He is adept at analyzing business performance and internal/external trends, and leveraging data-based insights to develop strategic goal setting, action planning, and initiatives that drive sales and brand awareness.  
Mark Meyers

Mark Meyers

V.P. of E-Commerce

Technology and consumer product Senior Executive with 20+ years fasttrack leadership in business strategy, product innovation, market development and values creation from VC-backed start-ups to billiondollar global enterprises. Meyers has held Senior Executive roles in Disney consumer products, growing gaming to over $1B in revenue. Most recently Meyers has partnered and led early-stage companies in technology and ecommerce to scale their products or service offerings.
Michael Jernigan

Michael Jernigan

V.P. of Sales & Operations - Texas

Michael is a 15+ year veteran of the beverage industry. He has led the charge in spearheading the expansion of the NERD Focus footprint throughout the State of Texas. He is responsible for job in establishing sales and distribution, as well as supporting distributors and customers.
Joana Ubach

Joana Ubach

Web Development & Graphic Design

Joana is a full stack Web developer and E-Commerce expert with 15+ years experience building robust web applications. Worked with several notable consumer product brands over the last 10 years in beverages and performance based products.

Brent Moeshlin

Brent Moeshlin

Strategic Advisor

Brent is a serial Entrepeneur bringing over 25 years of business experience to bear for NERD. He is the founder of CEO of Quality Comix, a company that brokers high end collectibles. Additionally, Brent has a 20 year background in software engineering and serving as a contractor for US Air Force. 

TERMS

NERD Focus
Overview
PRICE PER SHARE
$2.01
DEADLINE
Feb. 14, 2024 at 7:59 AM UTC
VALUATION
$19.6M
FUNDING GOAL
$15k - $1.23M
Breakdown
MIN INVESTMENT
$399.99
MAX INVESTMENT
$1,234,998.27
MIN NUMBER OF SHARES OFFERED
7,462
MAX NUMBER OF SHARES OFFERED
614,427
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$882,008

$1,088,812

Cash & Cash Equivalents

$85,035

$52,550

Accounts Receivable

$19,797

$18,945

Short-Term Debt

$373,757

$17,433

Long-Term Debt

$150,473

$24,652

Revenue & Sales

$758,552

$734,735

Costs of Goods Sold

$662,525

$632,165

Taxes Paid

$0

$0

Net Income

-$2,320,350

-$2,777,796

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*

Loyalty Bonus | 10% Bonus Shares

As you have previously invested in Beverage Holdings USA, Inc., you are eligible for additional bonus shares.

Combo/Avid Investor Perks

Early Bronze

Invest $500+ within the first 72 hours and receive 2 Cases of NERD Focus.

Early Gold

Invest $1,000+ within the first two weeks and receive 7% bonus shares.

Early Silver

Invest $2,500+ within the first 72 hours and receive 10% bonus shares.

Early Platinum

Invest $5,000+ within the first two weeks and receive 12% bonus shares.

Early Diamond

Invest $10,000+ within the first two weeks and receive 15% bonus shares.

Volume-Based Perks

Tier 1 | $500+

Invest $500+ and receive an invitation to Private Investor Group.

Tier 2 | $1,000+

Invest $1,000+ and receive 2 Cases of NERD Focus.

Tier 3 | $5,000+

Invest $5,000+ and receive 1 Case of NERD Focus every month for 12 months, NERD Lifestyle Swag Bag + 3% bonus shares.

Tier 4 | $10,000+

Invest $10,000+ and receive 2 Cases of NERD Focus every month for 12 months, NERD Lifestyle Swag Bag + 5% bonus shares.

Tier 5 | $25,000+

Invest $25,000+ and receive 2 Cases of NERD Focus every month for 12 months, NERD Lifestyle Swag Bag, 2 VIP tickets to a game/show of your choice at the Prudential Center (NJ), MetLife Stadium (NJ), or the Frost Bank Center (San Antonio, TX)+ 10% bonus shares *Investor is responsible for all travel to and from location to event and location.

Tier 6 | $50,000+

Invest $50,000+ and receive 2 Cases of NERD Focus every month for 12 months, NERD Lifestyle Swag Bag, 4 VIP tickets to a game/show of your choice at the Prudential Center (NJ), MetLife Stadium (NJ), or the Frost Bank Center (San Antonio, TX)+ 15% bonus shares *Investor is responsible for all travel to and from location to event and location.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.

The 10% StartEngine Owners' Bonus

Beverage Holdings USA, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.01 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $201. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

PRESS

Article Image
CBS Austin

Spring Essentials for SUNSHINE!

Article Image
NBA

SAN ANTONIO SPURS ANNOUNCE NERD FOCUS AS OFFICIAL ENERGY DRINK PARTNER

Article Image
NHL - New Jersey Devils

NERD Focus Named Official Energy Drink of Devils, Prudential Center

Article Image
Yahoo! Finance

NERD Focus Expands New York Metro Area Footprint to Potentially Reach 5,000 Stores with Cool River Retail Distribution Deal

Article Image
Seeking Alpha

UFC Champion Aljamain Sterling joins NERD Focus as Official Ambassador and Equity Partner

ALL UPDATES










REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into NERD Focus.

10%

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Owners bonus

Owner’s Bonus

Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).

$500

Tier 1

Invest $500+ and receive an invitation to Private Investor Group.

$1,000

Tier 2

Invest $1,000+ and receive 2 Cases of NERD Focus.

$5,000

Tier 3

Invest $5,000+ and receive 1 Case of NERD Focus every month for 12 months, NERD Lifestyle Swag Bag + 3% bonus shares.

$10,000

Tier 4

Invest $10,000+ and receive 2 Cases of NERD Focus every month for 12 months, NERD Lifestyle Swag Bag + 5% bonus shares.

$25,000

Tier 5

Invest $25,000+ and receive 2 Cases of NERD Focus every month for 12 months, NERD Lifestyle Swag Bag, 2 VIP tickets to a game/show of your choice at the Prudential Center (NJ), MetLife Stadium (NJ), or the Frost Bank Center (San Antonio, TX)+ 10% bonus shares *Investor is responsible for all travel to and from location to event and location.

$50,000

Tier 6

Invest $50,000+ and receive 2 Cases of NERD Focus every month for 12 months, NERD Lifestyle Swag Bag, 4 VIP tickets to a game/show of your choice at the Prudential Center (NJ), MetLife Stadium (NJ), or the Frost Bank Center (San Antonio, TX)+ 15% bonus shares *Investor is responsible for all travel to and from location to event and location.

JOIN THE DISCUSSION

0/2500

WC
W Kim Colich

14 days ago

Hi, What differentiates NERD Focus from TruBrain? And why is NERD Focus a better investment? Thanks. Blessings

0

0

DC
Dylan Cain

15 days ago

Can you please let me know the 2022 total revenue? And 2023 revenue to date? And current run rate?

0

0

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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RAISED
$98,490.03
INVESTORS
54
MIN INVEST
$399.99
VALUATION
$19.6M

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