The Spirit of Inspiration

INVEST IN MULHOLLAND DISTILLING TODAY!

Mulholland Distilling creates award-wining craft spirits that can be found in bars and restaurants across 9 states and sold direct to consumers in 27 states. In Good Times and Bad, All Will Drink. If Not Water, Make it Mulholland.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Mulholland Distilling

REASONS TO INVEST

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Mulholland has created a super-premium, high-quality portfolio of award-winning craft spirits. We began as the Spirit of LA and continue to inspire community and connection wherever we are.

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The craft spirits sector will see an increase in value by US$37 billion between 2020-2025, And this growth momentum is accelerating at a CAGR of 22.56%.*

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Our award-winning spirits can already be enjoyed in 9 states and can also be shipped to 27, with plans for many more! And, we’ve increased our rolling YOY sales by over 100% in the trailing 12 months.

*Market information provided by The Spirit Business (source)










THE PITCH


At Mulholland Distilling, we’ve created craft spirits that reflect and celebrate the diversity and vibrancy of our times. Working with master distillers, blenders, and top bartenders - we inspire creativity and conversation through our award-winning 100-proof American Whiskey, our 96-proof New World Gin and 86-proof gluten-free Corn Vodka. Today, our spirits can be found in bars and restaurants across 9 states and can be purchased directly from our website for shipment to 27 states. 









Inspire Your Creative Spirit


LA is a city of possibilities - where creative spirits gather to push boundaries and fulfill their dreams. Mulholland Distilling was born to celebrate that. As we’ve grown, it’s still in our DNA to invite others to connect and collaborate through the power of our spirits. 



Founded by Matthew Alper - an accomplished photographer & Walton Goggins - actor and storyteller – the two joined in a partnership inspired by their friendship, love of spirits, and shared LA experiences. 


Those experiences inspire Mulholland to seek out and collaborate with master distillers and source what we believe are the finest ingredients available. We then guide the production process from grain to spirit and finally…to our glass. It’s that spirit of commitment to quality and value that we’re proud to share every chance we get. 

 

Our Creative Spirit


We commit to value and quality over hype and greed


Friendship, connection, and the spirits shared between us are our founding pillars. We believe that’s a rarity in the spirits business. 


Through these values, we strive to be the counterweight to the “Celebrity Brand” - instead focusing on hard work, good conversation, friendship - and most of all, accessibility. By making our high-quality, award-winning spirits accessible - we live our Spirit of LA, bringing together a diverse, vibrant community that loves our spirits  as much as we do. 



We've sought out and teamed up with some of the most creative minds in distilling to help us create our Unanimous Double-Gold award-winning New World Gin, our Silver Medal Gluten-free Vodka and our Silver Medal 100-proof American Whiskey.   



We source our spirits, bottles, labels, and associated materials in the USA. We sell our finished spirits to our distributor partner with our net profit hovering in the 26-27% range. We also employ Mulholland “True Believers” -  Market Specialists and Brand Ambassadors - as our “feet on the street” spreading the word of Mulholland’s spirits to bars, restaurants, and stores in every market we’re in.

The Market & Our Traction


Pushing the creative limits of craft spirits - we’re entering a $76 Billion market


The craft spirits sector will see an increase in value by $37 billion between 2020-2025, and this growth momentum is accelerating at a CAGR of 22.56% (source).


Not to mention, vodka alone generated $20.22 billion US dollars in 2022, with an expected CAGR of 10.05% from 2022-2025 (source), while gin generated $2.57 billion US dollars in 2022, with an expected CAGR of 9.30% (source). Similarly, American whiskey revenue is over $17 billion in 2022 and is expected to grow by over 10% through 2025 (source).



Gen X and Millennial consumer groups seem to be the main driver of this trend -  with some celebrity brands leading the charge (source).


When it comes to our competition, we believe that they’re mostly big brands with deep pockets. We can’t overtake them and honestly - we don’t want to! Our mission is to bring the best of ourselves and our spirits to our friends at a price we’re not ashamed to offer -  and we believe that it’s these values that set us apart from the corporate behemoths!



And it’s working! We’ve bootstrapped our way from being a small craft player in LA to being partnered with Southern Glazer’s Wine and Spirits, the largest distributor in the US. 


We’ve come a long way from selling out of the trunk of our car to over 800 accounts nationwide –a more than 30% account acquisition increase in just the past year. Now, you can find us in some of what we feel are the top bars, liquor stores, and markets in the country. We’ve worked hard and built our business from the ground up.  And we intend to keep on growing!  In the last 12 months alone, we’ve grown our YOY sales by over 100%!!


We’ve also expanded into on-premise (bars & restaurants) and off-premise accounts (retail stores) in: California, Texas, Arizona, Washington State, Nevada, Arizona, Illinois, Georgia, Wisconsin, and Massachusetts.


Why Invest


Giving our true believers the opportunity to share in the spirit of Mulholland


The spirit of this raise is to share our success with those who believe in us. To give our friends and supporters the opportunity to join the Mulholland Family and become a  partner in Walton’s and Matthew’s dream. Mulholland intends to use this capital to create jobs, engage consumers, grow our inventory and expand our presence in all our markets  


Over the next few years, we plan on growing Mulholland into more markets throughout the U.S., creating new expressions and developing a line of Mulholland ready-to-drink cocktails.


With our aggressive case growth, market share plans, and strong distributor support, we see Mulholland inspiring investors, consumers, and strategic partners alike. Invest today and invest in the spirit of connection and dreaming big together.








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ABOUT

HEADQUARTERS
811 Traction Ave, Suite 2B
Los Angeles, CA 90013
VALUATION
$13.02M

Mulholland Distilling creates award-wining craft spirits that can be found in bars and restaurants across 9 states and sold direct to consumers in 27 states. In Good Times and Bad, All Will Drink. If Not Water, Make it Mulholland.

TEAM

Walton Goggins

Walton Goggins

Founder/Director

Walton is an actor of considerable versatility and acclaim who has delivered provocative performances in a multitude of feature films and television series. He won a Critics' Choice Award for his performance in the HBO comedy series "Vice Principals" and landed an Emmy nomination for his role of 'Boyd Crowder' on FX's "Justified," among numerous accolades.

He and Matthew Alper joined forces to create Mulholland Distilling to share their favorite spirits with their favorite people. “For me, drinking has always been a welcome companion to art, to literature, to meaningful conversation - it's the shared warmth of friends and family brought to life over a half-filled glass that create the moments we always remember.”

Mark Tluszcz

Mark Tluszcz

Investor/Director

Mark Tluszcz is co-founder and CEO of Mangrove Capital Partners, a venture capital firm he set up in 2000. He also serves as Chairman of Wix.com, a popular website building platform. His achievements include turning a $2m investment in Skype into $200m and a $8m investment in Wix.com into $700m.

Matthew Alper

Matthew Alper

Founder, Director & CEO

Matthew is a 3rd generation Angeleno. His grandparents started their lives in the city in the early 1900s when Los Angeles was still in its infancy. At 22, he became the youngest member of the International Cinematographers Guild, the prestigious guild of elite cameramen working on big-budget films such as The Avengers, Ironman, Crazy Stupid Love and many more. Developing Mulholland from the ground up, Matthew created a true lifestyle brand, evoking the nostalgic echoes of old Los Angeles with the new, modern, city of the future. Mulholland is the dream realized, the culmination of a decade's worth of hard work and, in spite of the pandemic challenges, real growth.

TERMS

Mulholland Distilling
Overview
PRICE PER SHARE
$8.84
DEADLINE
Feb 9, 2023
VALUATION
$13.02M
AMOUNT RAISED
$48,171.60
Breakdown
MIN INVESTMENT
$238.68
MAX INVESTMENT
$1,234,992.20
MIN NUMBER OF SHARES OFFERED
1,131
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
139,705

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Mulholland Distilling, Inc.

Corporate Address

:

811 Traction Ave, Suite 2B, Los Angeles, CA 90013

Offering Minimum

:

$9,998.04

Offering Maximum

:

$1,234,992.20

Minimum Investment Amount

(per investor)

:

$238.68











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

1,131

Maximum Number of Shares Offered

:

139,705

Price per Share

:

$8.84

Pre-Money Valuation

:

$13,020,268.80











Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based:

Friends and Family Early Birds

Invest within the first 72 hours and receive 20% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive 15% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive 10% bonus shares.

Amount-Based:

$500+ | Tier 1

Exclusive access to our private investor community with quarterly newsletter and updates

$1,000+ | Tier 2

Exclusive access to our private investor community with quarterly newsletter and updates

Free shipping on all spirits from our store & special investor discount of 10%

$2,500+ | Tier 3

Exclusive access to our private investor community with quarterly newsletter and updates

Exclusive early access to new products and expressions

Free shipping on all spirits from our store & special investor discount of 25%

$10,000+ | Tier 4

Receive 5% bonus shares

Exclusive access to our private investor community with quarterly newsletter and updates

Exclusive early access to new products and expressions

Free shipping on all spirits from our store & special investor discount of 50%

Thank you video clip 

$25,000+ | Tier 5

Receive 10% bonus shares

Exclusive access to our private investor community with quarterly newsletter and updates

Exclusive early access to new products and expressions

Free shipping on all spirits from our store & special investor discount of 50%

Private Tasting with Founder at The Mulholland Room, our LA based private space 

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

10% StartEngine Owners' Bonus

Mulholland Distilling, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $8.84 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $884. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the Previous Backer Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative.

ALL UPDATES

12.05.22

Happy Holidays!

Hey hey!

Quick thought. With the Holidays fast approaching, what better gift to give than BOOZE!!

Just kidding...but not really. You can give the gift of shares in Mulholland Distilling to a loved one and make  them part of the Mulholland Family!  We have a bunch of perks and bonuses available and some of them are even free shipping and discounts on our spirits!                     


Check out what we're offering and please reach out with any questions! Look forward to hearing from you!

Cheers,


Matthew


Early Bird Bonus

Invest within the first two weeks and receive 10% bonus shares 

$500+ Investment

  • Exclusive access to our private investor community with quarterly newsletter and updates

$1,000+Investment

  • Exclusive access to our private investor community with quarterly newsletter and updates

  • Free shipping on all spirits from our store & special investor discount of 10%

$2,500+Investment

  • Exclusive access to our private investor community with quarterly newsletter and updates

  • Exclusive early access to new products and expressions

  • Free shipping on all spirits from our store & special investor discount of 25%

$10,000+Investment

  • Exclusive access to our private investor community with quarterly newsletter and updates

  • Exclusive early access to new products and expressions

  • Free shipping on all spirits from our store & special investor discount of 50%

  • + 5% bonus shares

  • Thank you video clip 

 $25,000+Investment

  • Exclusive access to our private investor community with quarterly newsletter and updates

  • Exclusive early access to new products and expressions

  • Free shipping on all spirits from our store & special investor discount of 50%

  • + 10% bonus shares

  • Private Tasting with Founder at The Mulholland Room, our LA based private space 





12.02.22

Don't Miss Out!

Hey ya'll!


 With the holidays coming up, we've seen a big

uptick in our depletions (sales to customers from our Distributors) and we expect the trend to continue through to the end of the year!

If you still would like to know more about what we are and what we're doing, check out this show I did with Kristen Kish called, 

"The Road Back Home." It really highlights what we're all about and what we're trying to do!!

More updates to come!

Thanks for taking the time!!

Cheers,

Matt

11.22.22

Week 1 Campaign Gets Rolling!!

It's been about a week since our campaign page launch and we are thrilled to have such a positive response to our campaign and our equity offering. For those that you have invested and are now shareholders... Welcome to the Mulholland Family!!  We couldn't be more thrilled to have you with us!!  If you feel like sharing this opportunity with your community through social or with friends and family, now is the time!        If you've already done that a big toast to you and we are forever grateful

 

Reminder to our future investors: The last time based perk offering expires at 11:30am on Thursday the 24th. A great day to invest and to give Thanks!! So if you want to grab some bonus shares on your investment this week is the time to invest. If you have any questions or comments be sure to write them below and we'll get right back to you.  Cheers and thanks!!

Early Bird Bonus

Invest within the first two weeks and receive 10% bonus shares 

$500+ Investment

  • Exclusive access to our private investor community with quarterly newsletter and updates

$1,000+Investment

  • Exclusive access to our private investor community with quarterly newsletter and updates

  • Free shipping on all spirits from our store & special investor discount of 10%

$2,500+Investment

  • Exclusive access to our private investor community with quarterly newsletter and updates

  • Exclusive early access to new products and expressions

  • Free shipping on all spirits from our store & special investor discount of 25%

$10,000+Investment

  • Exclusive access to our private investor community with quarterly newsletter and updates

  • Exclusive early access to new products and expressions

  • Free shipping on all spirits from our store & special investor discount of 50%

  • + 5% bonus shares

  • Thank you video clip 

 $25,000+Investment

  • Exclusive access to our private investor community with quarterly newsletter and updates

  • Exclusive early access to new products and expressions

  • Free shipping on all spirits from our store & special investor discount of 50%

  • + 10% bonus shares

  • Private Tasting with Founder at The Mulholland Room, our LA based private space 


11.16.22

WE'RE ON OUR WAY!!!

We’re proud to announce that Mulholland’s Equity Crowdfunding Campaign is now live!

We’ve come a long way from selling out of the trunk of our car to over 800 accounts nationwide –a more than 30% account acquisition increase in just the past year. Now, you can find us in some of what we feel are the top bars, liquor stores, and markets in the country. We’ve worked hard and built our business from the ground up.  And we intend to keep on growing!  In the last 12 months alone, we’ve grown our YOY sales by over 100%!!

We’ve also expanded into on-premise (bars & restaurants) and off-premise accounts (retail stores) in: California, Texas, Arizona, Washington State, Nevada, Arizona, Illinois, Georgia, Wisconsin, and Massachusetts.

The spirit of our raise is to share our success with those who believe in us,  give you the opportunity to join the Mulholland Family and become a  partner in Walton’s and Matthew’s dream.  

Looking forward to having you on the Mulholland Team!! Cheers!

Invest Now and get these time based perks:

Super Early Bird Bonus

Invest within the first week and receive 15% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive 10% bonus shares.











Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Mulholland Distilling.

$238.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$500.00

$500+

Exclusive access to our private investor community with quarterly newsletter and updates

$1,000.00

$1,000+

Exclusive access to our private investor community with quarterly newsletter and updates Free shipping on all spirits from our store & special investor discount of 10%

$2,500.00

$2,500+

Exclusive access to our private investor community with quarterly newsletter and updates Exclusive early access to new products and expressions Free shipping on all spirits from our store & special investor discount of 25%

$10,000.00

$10,000+

5% bonus shares Exclusive access to our private investor community with quarterly newsletter, updates and early access to new products and expressions Free shipping on all spirits from our store & special investor discount of 50% Thank you video clip

$25,000.00

$25,000+

10% bonus shares Access to our private investor community with quarterly newsletter, updates and early access to new products and expressions Free shipping & 50% discount Private Tasting with Founder at The Mulholland Room, our LA based private space

JOIN THE DISCUSSION













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