Artisanal Distillates offering is now closed and is no longer accepting investments.

Your guide to the world of mezcal

INVEST IN ARTISANAL DISTILLATES TODAY!

Artisanal Distillates is a mezcal company dedicated to helping consumers explore the world of mezcal through a combination of unique products and educational resources.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Artisanal Distillates

REASONS TO INVEST

Reasons Icon

The US is the largest market for agave spirits in the world, representing 71% of all mezcal exports from Mexico for 2020.

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The US mezcal category has consistently grown over 30% since 2014, and Artisanal Distillates’ sales have grown by ~40% per year during the last 5 years.

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Artisanal Distillates sells in ~31 US states, over 1,500 bars and restaurants, and more than 1,500 retail stores, including key strategic accounts like Whole Foods, Astor, Total Wine, and Drizzly.

Helping people explore the world of mezcal 

At Artisanal Distillates, we currently have one of the most comprehensive and diverse collections of artisanal Mezcals in the market and we want to spread that knowledge to everyone. We are aiming to become the first net-zero mezcal or tequila company, recently having launched a mezcal that was distilled only using solar energy. Despite our size, we are still an independent mezcal company, and we believe we will ensure our position as industry leaders, through the power of crowdfunding via our first private offering.

The Problem


Most spirit consumers know very little about what mezcal has to offer


We believe that people all over the world should know about mezcal, and we are on a mission to educate consumers and reveal the universe of distinctive distillates produced in the many agave regions of Mexico. As a result of these efforts, we hope to give traditional mezcal producers (Maestros Mezcaleros) the recognition they deserve, while also helping the socio-economic development of their communities. 

When it comes to spirits, mezcal possesses a truly unparalleled range of flavor profiles, which we believe will one day make it the “Wine of Distillates”.

The Solution


A guide to the world of mezcal that introduces the best Maestros Mezcaleros we have met


Artisanal Distillates is helping people explore the world of mezcal through our two brands: Peloton and Leyendas. Peloton includes an introductory set of mezcals with the best ratio of price and quality, while Leyendas is one of the most diverse and comprehensive collections of artisanal mezcals available in the market.

We plan to offer unique products such as tasting packs that allow our customers to sample the 12 main agaves, as well as exceptional educational resources such as videos, infographics, and case studies done in collaboration with top research institutions across Mexico.

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The Market


The mezcal and tequila markets continue to boom, with the US being their largest importer

An increasing number of US consumers are buying better and more expensive spirits, with the craft spirit market seeing more growth in the last 5 years than ever before. The US is the largest market for agave spirits in the world, representing 83% of all tequila exports and 71% of all mezcal exports from Mexico for 2020. The US mezcal category has consistently grown by over 30% since 2014. 

Source 

Our Traction


We are one of the largest, independent, US-based, and Mexican-owned mezcal company, with over 15 years of experience. Our main market and focus is the US, where our brands have grown by ~40% per year during the last 5 years, outperforming the industry. 

Source

We are currently selling in ~31 US states, in over 1,500 bars and restaurants, including many flagships venues such as Employees Only, The Girl and the Goat, Empellon, and Pouring Ribbons, as well as more than 1,500 retail stores, including key strategic accounts like Whole Foods, Astor, Total Wine, and Drizzly.

Additionally, we actively participate in the Mezcal Regulatory Council, where we have pushed for several initiatives dictating the rules of mezcal production. One of our initiatives required all mezcal to be 100% agave, strengthening mezcal positioning as a quality spirit, and required labels to clearly indicate production type, agave type and mezcal origin.

What We Do


We are cultivating a widespread appreciation of mezcal


Our two brands, Peloton & Leyendas, each have a specific focus:


Peloton allows consumers to learn about artisanal mezcal at an affordable price, while also encouraging mixologists to flex their creativity and transform our mezcals into fantastic cocktails. Peloton 'Espadin' was designated to give the best price to quality ratio, while our newest addition Peloton 'Pechuga' presents a unique product to the mezcal category as it is a vegan, citrus-flavored mezcal that offers a unique opportunity for cocktails. Finally, Peloton 'Criollo' is a sophisticated mezcal to appeal to people who want to explore mezcal a little deeper, but still offered at entry-level price maintaining Peloton’s focus to offer great value mezcals. 

Leyendas celebrates the maestros mezcaleros, offering high-quality spirits to consumers who may or may not already have some experience with mezcal. Our collection of over 12 types of agaves is one of the most complete and diverse on the market, allowing the consumer to explore the world of mezcal through our brand. 


The Business Model


Continuous growth, with healthy profit margins


Over the course of 15+ years, we have selected and partnered with the most recognized Maestros Mezcaleros from several regions in Mexico. We directly source artisanal mezcals through them, bottle them in in Mexico and import the final product into the US. We then ship to several leading craft distributors in key regional markets within the US.

How We Are Different


Teaching the way, leading the industry


Artisanal Distillates’ key differentiator is our dedication to educating the public about mezcal and introducing consumers to the flavors and varieties of a myriad of regions. 80% of mezcal brands are made only using agave espadin, but the flavors of agave are just as diverse as wine! 


Considering that most consumers in the US do not know about mezcal, that expertise should be valuable as the mezcal category grows and a good portion of those future consumers learn about mezcal through us. 

The Vision


We aim to position our brands at the forefront of the industry and lead the charge for clean production


We believe Leyendas will be the reference for any mezcal aficionado, a respected guide, always providing new, selected, artisanal, mezcal expressions from the various agave regions and maestros mezcaleros. We believe that Peloton will become a mainstream brand, transcending the mezcal category through its inspiring message, maintaining its alternative and rebellious vibe. 

Our goal is for Artisanal Distillates to become the first carbon-neutral mezcal company, by pursuing a combination of plantations of biofuels for artisanal production, as well as solar-powered distillation facilities.  


We have a net-zero program to achieve that goal across the company in 2021. In the long term, we aim to become carbon negative by 2024 through a combination of reforestation, regenerative agriculture, and renewable energies.

OUR LEADERSHIP


Pioneers of mezcal and tastemakers of the market


Our founders of the company: Cesar Gonzalez is based in Mexico City and Danny Mena in New York City. Cesar supervises production, distribution, and new product development, while Danny oversees all US distribution, sales, and marketing. Back in 2005, when most were drinking tequila, Cesar opened the first mezcal bar, “La Botica”, which helped create the buzz about mezcal in Mexico City, and since then, he’s been a leader in the industry, helping draft the new rules of mezcal production. Danny is also a renowned chef and author, whose family owns a hip restaurant in Brooklyn, and who brings the taste and culture of the Mexican gastronomic scene to both the US and Mexico.


Our import and US distribution is overseen by MS Walker, a 5th-generation, family-owned wine and spirits importer and distributor that serves retail stores, restaurants, and hotels in 47 states.

Why Invest


Mezcal could be to tequila, what single malt is to blended whiskey


We believe we know the mezcal industry better than anybody and possess the right team to guide new customers into the world of mezcal, as leaders in the category. The craft spirits market segment is experiencing the best growth in the US spirit industry, and mezcal is uniquely endowed to be a major player within the craft movement. The mezcal category in the US is consistently growing, and our sales are reflecting that trajectory.


Our business is rivaling other mezcal brands with far larger budgets, owned by the top distributors in the world, and we believe that with the force of crowdfunding, we will be able to beat them!


Quick Insert

ABOUT

HEADQUARTERS
131 Waverly Ave. Apt. 1F
Brooklyn , NY 11205
VALUATION
$32.7M

Artisanal Distillates is a mezcal company dedicated to helping consumers explore the world of mezcal through a combination of unique products and educational resources.

TEAM

Danny Mena
Danny Mena
Managing Director

Danny Mena is a Mexican-born, New York City-educated alum of fine dining restaurants like Blue Hill and The Modern. He is the proprietor of a Mexican luncheonette in Bushwick, Brooklyn called La Loncheria, as well as a co-owner of Mezcal de Leyendas’ family of brands.

Mena’s pathway to the culinary world came via several detours. By the time he was studying engineering at Virginia Tech, Mena was hosting dinner parties for friends, delighting in exposing them to real Mexican dishes that reflected the essence of his native country’s culture.   

Not cut out for the corporate politics associated with his first job, he moved to New York enrolled at the International Culinary Center (formerly FCI) Before graduating, he interned at Blue Hill NYC before taking on his first professional culinary job at The Modern. Mena left and opened a small collaboration in an unutilized space in DUMBO. Their collaboration opened as Hecho en Dumbo and eventually moved to the Bowery serving traditional Mexican food that Mena had become so fond of. Hecho en Dumbo closed in 2018, 11 years after its inception.

In 2009 Mena begin distributing Mezcal de Leyendas in the United States. Since then, Mena has melded his focus on his original passion of cooking and with his new passion of mezcal. Over the past 12 years the brand has become one of the brands of the world, growing in double digits year on year. Spreading from NYC, Mezcales de Leyenda is now in the vast majority of states in the United States, as well as Canada, the UK, France, Belgium, Italy, Singapore and, of course, maintains a major footprint in Mexico. 

Mena has continued to use his engineering skills, working on the production side of business, with its continuous growth, as well as learning on brand building and marketing side of business, as well as working with distributors and retailers.

In 2019 he published his first cookbook called, Made in Mexico: Classic and Contemporary Recipes from Mexico City published by Rizzoli. More than just a cookbook, it’s also a culinary guide to one of the gastronomic centers of the world.

César González Hermosillo Domínguez
César González Hermosillo Domínguez
Founder

Our founder who lead the company: César González Hermosillo Domínguez is based in Mexico City. César supervises production, distribution, and new product development, while back in 2005, when most were drinking tequila, César opened the first mezcal bar, “La Botica”, which helped create the buzz about mezcal in Mexico City, and since then, he’s been a leader in the industry, helping draft the new rules of mezcal production.

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*Work History

Founder and Managing Director of La Botica SAPI CV. 2005 - Present. 15 yrs, 10 months.

___

Treasurer of COMANDO (Comite Nacional para la Sustentabilidad del Maguey, Mezcal y Destilados de Origen). 2009 to Present. 12 yrs.

___

Associate CRM (Mezcal Regulatory Council). 2009 - Present. 12 yrs.

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*Education

BA in Architecture (Universidad Iberoamericana) - 1994 to 1999

MBA (IPADE) - 2014 to 2016

TERMS

Artisanal Distillates
Overview
PRICE PER SHARE
$5
DEADLINE
Sep 23, 2021
VALUATION
$32.7M
AMOUNT RAISED
$71,487.32
Breakdown
MIN INVESTMENT
$275.00
MAX INVESTMENT
$107,000.00
MIN NUMBER OF SHARES OFFERED
2,000
OFFERING TYPE
Equity
ASSET TYPE
SHARES OFFERED
Common Units
MAX NUMBER OF SHARES OFFERED
213,999

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Artisanal Distillates, LLC

Corporate Address

:

131 Waverly Ave. Apt. 1F, Brooklyn , NY 11205

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,069,995.00

Minimum Investment Amount

(per investor)

:

$275.00











Terms


Offering Type

:

Equity

Security Name

:

Common Units

Minimum Number of Shares Offered

:

2,000

Maximum Number of Shares Offered

:

213,999

Price per Share

:

$5.00

Pre-Money Valuation

:

$32,700,000.00











*Maximum Number of Units offered subject to adjustment for bonus units. See bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Managing Director of the Company, or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the Manging Director determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the Managing Director for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Units or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Units.

Invesment Incentives*

Friends and Family - First 72 hours | 15% bonus units

Super Early Bird - Next 72 hours | 10% bonus units

Early Bird Bonus - Next 7 days | 5% bonus units

$500

A flask with Mezcal de Leyendas logo and Peloton de la Muerte Stickers.

$1,000

A flask with Mezcal de Leyendas logo and Peloton de la Muerte stickers plus 2 mezcal veladora glasses and signed cookbook by Danny Mena called Made in Mexico, The Cookbook.

$5,000

A keychain flask with Mezcal de Leyendas logo and Peloton de la Muerte stickers plus 2 mezcal veladora glasses, and a Mezcal de Leyendas and Peloton de la Muerte cap and signed cookbook by Danny Mena called Made in Mexico, The Cookbook.

$10,000

5% bonus units. A keychain flask with Mezcal de Leyendas logo and Peloton de la Muerte stickers plus 2 mezcal veladora glasses, and a Mezcal de Leyendas and Peloton de la Muerte cap and signed cookbook by Danny Mena called Made in Mexico, The Cookbook.

$20,000

7% bonus units + Leyendas t-shirt + Peloton cap + and signed cookbook by Danny Mena called Made in Mexico, The Cookbook + 1 dedicated mezcal pairing dinner at one of our partner restaurants in NYC – airfare and hotel not included.

$50,000

10% bonus units + trip to Mexico City to have dinner paired with Mezcal de Leyendas and Peloton de la Muerte + a commemorative Limited Release Mezcal. Airfare and hotel included, purchased by the Artisanal Distillates team + signed cookbook by Danny Mena called Made in Mexico, The Cookbook.

$100,000+

15% bonus units + trip to Oaxaca and visit to the Palenque (distillery) in Oaxaca where you will meet the legendary mezcaleros + a commemorative limited release mezcal + plus a mezcal paired dinner at one of the most prestigious restaurants in Oaxaca. Airfare and hotel included, purchased by the Artisanal Distillates team + signed cookbook by Danny Mena called Made in Mexico, The Cookbook.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Artisanal Distillates, LLC will offer 10% additional bonus units for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any units they purchase in this offering. For example, if you buy 100 Common Units at $5.00 / share, you will receive 10 additional Common Units, meaning you'll own 110 units for $500. Fractional units will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the Company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative.

PRESS

Article Image
Robb Report - These 4 Artisanal Mezcals Don’t Smoke Out Great Taste

New premium offerings from Mezcales de Leyenda introduce mezcals with interesting flavor profiles that are about more than smoke.

Article Image
Mezcales de Leyenda Puebla Release

Top Spirits of 2017

Article Image
Thrillist

7 Best Mezcals You Can Find at Any Bar in Any State

Article Image
Spirited Biz

Limited Edition Cuixe Mezcal. This new expression is crafted using traditional mezcal production methods unique to this region in the Mexican state of Oaxaca. Available now, this ultra-rare mezcal is rooted in tradition and is a must-have for true mezcal connoisseurs.










ALL UPDATES

09.21.21

As Seen in NY Times

Yesterday was Mexico's independence day, and what better way than celebrating with one of the most recognizable mezcal brands in the market.  

NY Times

¡Viva Mexico!

09.10.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Artisanal Distillates has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Artisanal Distillates be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

05.07.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Artisanal Distillates has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Artisanal Distillates be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine










REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Artisanal Distillates.

$275.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$500.00

First Volume Tier

A flask with Mezcal de Leyendas logo and Peloton de la Muerte Stickers.

$1,000.00

Second Volume Tier

A flask with Mezcal de Leyendas logo and Peloton de la Muerte stickers plus 2 mezcal veladora glasses and signed cookbook by Danny Mena called Made in Mexico, The Cookbook.

$5,000.00

Third Volume Tier

A keychain flask with Mezcal de Leyendas logo and Peloton de la Muerte stickers plus 2 mezcal veladora glasses, and a Mezcal de Leyendas and Peloton de la Muerte cap and signed cookbook by Danny Mena called Made in Mexico, The Cookbook.

$10,000.00

Fourth Volume Tier

5% bonus units. A keychain flask with Mezcal de Leyendas logo and Peloton de la Muerte stickers plus 2 mezcal veladora glasses, and a Mezcal de Leyendas and Peloton de la Muerte cap and signed cookbook by Danny Mena called Made iMexico, The Cookbook

$20,000.00

Fifth Volume Tier

7% bonus units + Leyendas t-shirt + Peloton cap + and signed cookbook by Danny Mena called Made in Mexico, The Cookbook + 1 dedicated mezcal pairing dinner at one of our partner restaurants in NYC – airfare and hotel not included.

$50,000.00

Sixth Volume Tier

10% bonus units + trip to Mexico City to have dinner paired with Mezcal de Leyendas and Peloton de la Muerte + a commemorative Limited Release Mezcal. Airfare and hotel included, purchased by the Artisanal Distillates team + signed cookbook

$100,000.00

Seventh Volume Tier

15% bonus units + trip to Oaxaca and visit to the Palenque (distillery) in Oaxaca where you will meet the legendary mezcaleros + a commemorative limited release mezcal + plus a mezcal paired dinner at one of the most prestigious restaurants in Oaxaca

JOIN THE DISCUSSION













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