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Feeling good shouldn't be difficult

Mechanism Wellness is helping everyday people identify and address the underlying mechanism (root imbalance) behind their visible symptoms through a personalized holistic digital wellness plan that costs less than a cup of Starbucks coffee a day. Mechanism Wellness began generating revenue in May 2021.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$82,149.90 Raised


Wellness has become a top priority for consumers, resulting in a $260 billion industry expected to grow to over $600 billion by 2026.

Our amazing founders, partners, and medical advisors have built a personalized holistic digital wellness platform with multiple revenue channels and revenue streams including our own branded practitioner-grade Non-GMO, Allergen-Free line of quality tested supplement product

Within the first two months of launch, PepsiCo, Censia, Indecomm, MetricStream, FactorLaw, and Lifebalance have signed up to offer our products and services to employees and their family members. We have also signed a partnership agreement with American Benefit Consulting who support over 120 fortune 500 companies for employee healthcare and wellness.

Delivering Better Health to Consumers Everywhere 

We designed a personalized digital wellness program rooted in functional medicine. According to our research, we are one of the first holistic, personalized digital wellness programs that is rooted in Functional Medicine and can be leveraged from anywhere, anytime.

We use functional medicine to uniquely focus on the root imbalance in our customers’ core physiology. This allows us to deliver a holistic solution including food, supplements and lifestyle guidance.

Our proprietary wellness assessment is designed by doctors and functional medicine practitioners with a combined experience of over 200 years.


The Growing Wellness Market Lacks Guidance

Consumers are getting sick with processed foods and toxic environments and are trapped in the symptom management approach of traditional medicine.

Consumers want to move to natural and organic choices to manage their health but do not know how to navigate the complex wellness market. Did you know 77% of adults take supplements, but 80% of that group does so without any professional advice?


Overall, there is a lot of confusion surrounding diets, supplements & choices, and people who turn to DIY wellness often face negative outcomes. 


Delivering Personalized Wellness Plans to Consumers

We created a personalized Digital Wellness program rooted in functional medicine to help consumers navigate the growing, complex wellness market. Functional Medicine uses tools like personalized lifestyle changes, diet, and supplements to support the imbalances in one’s core physiology at an individual level.

In order to join our program, an individual first takes a proprietary online  assessment. They will immediately receive their assessment outcome for free and then have two choices:

  1. Join a personalized Wellness Plan that includes:

  • A food plan with recipes and a weekly meal plan

  • 3 to 5 supplements delivered to your home

  • Lifestyle guidance and tools

  • Wellness Coaching sessions

  • 60 day check-ins for continued adaptation of  the wellness plan to the individual

  1. Simply buy the recommended supplements and take them on their own. 

We also allow individuals who already know what their body needs to use our platform to buy supplements. 

Our Wellness Program is subscription based, generating an ongoing monthly recurring revenue stream. 

Our Corporate Wellness Program

As we launch, we are offering our Wellness Program and supplement products to companies for their employees and family members. A company can offer our program as a voluntary benefit (at no cost to the company) or as a subsidized benefit. 

Individuals not affiliated with a participating company can also take advantage of our products and services.


A Unique Approach in a Fast-Growing Industry

The global wellness market is currently over $200 billion and is projected to grow to over $500 billion by 2026.

This includes the  $140 billion supplement market growing at 8.6% CAGR to $278 billion by 2024, and the complementary and alternative medicine market of over  $80 billion growing at a CAGR of 22% to a projected $404 billion by 2028.

The corporate wellness market is valued at  $57 billion and expected to grow at a 6.8% CAGR to over $90 billion by 2026. 

How We Stack Up to the Competition

There are a number of players in the corporate wellness space, but most of them are traditional worksite wellness programs that focus on food and/or exercise.

As a holistic corporate personalized digital wellness program, our approach is rooted in Functional Medicine. Our program uniquely focuses on the root imbalance in an individual's core physiology and the solution has a 3 pronged approach which includes diet plans with recipes, supplements and lifestyle guidance.

Our proprietary assessment is designed by doctors and Functional Medicine practitioners with combined experience of over 200 years. And our research based practitioner grade quality tested line of supplement products are designed by doctors, nutritionists and scientists and are manufactured at a GMP Certified facility in the United States.


Strong Corporate Partnerships and a Vision for Expanding Our Reach

Since our launch in May 2021, we have received an enthusiastic response from companies like PepsiCo, Censia, Indecomm, MetricSteam, LifeBalance and Factor Law, all of whom have signed up to offer our products and services to their employees and family members.

We have also partnered with American Benefits Consulting, which supports over 120 Fortune 500 companies for health and wellness benefits and begun engagement with medical practices to support supplement needs for their patients.


Health Is the New Wealth

hronic illness drives 85% of the US healthcare costs, so it’s no wonder consumers are so focused on their health today. 

We are passionate about making a difference and bridging the gap between wellness and healthcare. Our goal is to make a difference in over a million lives in the next three years and many more going forward. 

We envision engaging with at least 10-15 large corporations and 30-40 midsize companies over the next 3 years, followed by significant continued growth thereafter. In addition, we plan to grow our practitioner affiliation program and B2C engagement in that time frame.

As we acquire unbiased health data, we will use machine learning to develop more precise assessment outcomes and start to offer specific chronic health condition programs to our client base.

Each of our founders has experienced life altering results by adopting Functional Medicine in their own lives, and we are passionate about bringing functional medicine based Wellness Programs to all people at a price point that is affordable and costs less than a Starbucks coffee a day.

Join us in making a difference in people’s health everywhere. 


6 Mount Holly Dr.
Rye, NY 10580

Mechanism Wellness is helping everyday people identify and address the underlying mechanism (root imbalance) behind their visible symptoms through a personalized holistic digital wellness plan that costs less than a cup of Starbucks coffee a day. Mechanism Wellness began generating revenue in May 2021.


Shakti Jauhar
Shakti Jauhar
CEO, Co-Founder, Director

A well-recognized influential leader with over 25 years of cross-functional operational experience driving strategic and complex global initiatives. A CPG insider creating value and strategic advantage for enterprises like PepsiCo, leveraging technology innovation and optimization. Managed PepsiCo’s employee Healthcare and Wellness programs, a >$700MM global self-insured P&L. Launched the first-ever global wellness initiative tied to Healthcare resulting in significant returns.

Mona Jauhar
Mona Jauhar
Director & Co-Founder

A Registered Dietician and a Functional Medicine Practitioner with 20 years of experience and a successful practice in New York. Mona has dedicated her career to revolutionizing ”food as medicine” in treatment and prevention of diseases. Her mission is deeply rooted in creating awareness regarding the significance of therapeutic food and clean environment. Mona passionately encourages health & wellness in the community through her TV show in India, “Food as Medicine” on FamHealth.

Dr. Chris Turnpaugh
Dr. Chris Turnpaugh
Co-Founding Partner, Functional Neurology & Formulations

CEO of Turnpaugh Health and Wellness Center and a 25-year functional medicine veteran, Dr. Chris Turnpaugh has earned a reputation amongst his peers of being well respected and incredibly knowledgeable. He frequented lectures to colleagues, medical students, and doctors of all disciplines to promote a comprehensive understanding of the benefits of the functional medicine model of health and its clinical applications.

Dr. Arti Chandra

Dr. Arti Chandra

Mechanism Wellness Advisor

Dr, Arti is a conventionally trained medical doctor with 25 years of clinical experience in major clinical centers and has a Masters's degree in Public Health. She has practiced Functional Medicine for 25 years at a major medical center in Seattle. Dr. Arti is one of the initial batches of certified Functional Medicine practitioner and also serves at a faculty at the Inst for FM and also serves on the Executive Leadership Council for the Personalized and Lifestyle Medicine Institute.

Dr. BB Beba

Dr. BB Beba

Mechanism Wellness Advisor

Dr. BB Beba is a doctor of clinical nutrition and licensed nutritionist.

She has a chemical engineering and corporate marketing background prior to her grad level studies in clinical and functional nutrition. She practices with the principles of functional medicine, helping her patients locally and globally through personalized nutrition. Her main focus is women and families with chronic inflammatory conditions. She currently resides in New Jersey, with her husband and 2 kids, a kindergartener and a high schooler.

Dr. Martín-J. Sepúlveda

Dr. Martín-J. Sepúlveda

Mechanism Wellness Advisor

Dr. Martin is a senior executive physician with a proven ability to apply leadership, quantitative, technology, and health systems skills to transform approaches to individual and population health, health benefits, and workforce and health systems performance. I am working with health, data, and tech start-up companies positioned for rapid growth providing market, network, data and evidence, and executive operational support.

Dr. Tara Scott

Dr. Tara Scott

Mechanism Wellness Advisor

Dr. Tara Scott first became involved with hormone and integrative medicine while practicing as an OB/GYN. Her empathy for patients experiencing hormone-related issues led her to become trained and certified by the American Academy of Anti-Aging Medicine. She has an evidence-based practice where helps many patients conquer chronic wellness issues and her practice is devoted strictly to evidence-based regenerative medicine, highly focused on hormone-related issues.

Gray Gauba

Gray Gauba


Founder and MD at the CXO Fund • Founder and Exec Chairman at TruU • Co-Chairman at NextGen Cyber Talent

Gary Gauba is a successful entrepreneur with over 25+years of executive management experience. He has a remarkable ability to build sustainable brands through visionary leadership, business acumen, and strong execution. Gary is known for founding start-ups and transforming them into market leaders.

Gary is currently focused on curating the next set of disruptive companies through a unique platform at The CXO Fund that he launched in 2018 whose LPs are a diverse group of over 100 CXOs. Over the past two decades, Gary has boot-strapped, self-funded, and successfully exited three companies: Cognilytics, Systech, and Softline.


Mechanism Wellness
Apr 29, 2022
$10k - $1.07M
Common Stock
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*


Friends and Family Early Birds

Invest within the first 48 hours and receive additional 10% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive an additional 7% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive an additional 5% bonus shares.


$500+ | Tier 1

Lifetime discount of 5% on all products and services. 

$1,000+ | Tier 2

Lifetime discount of 7% on all products and services.

$2,500+ | Tier 3

Lifetime discount of 10% on all products and services + 3% bonus shares.

$5,000+ | Tier 4

Lifetime discount of 12% on all products and services + 5% bonus shares + a conference call with the founders.

$10,000+ | Tier 5

Lifetime discount of 15% on all products and services + 10% bonus shares + dinner with the founders (location Founder’s home base).

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Mechanism Wellness will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $0.67 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $67. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.



Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Mechanism Wellness.



Lea C

2 years ago

Hi, interesting project! You say you launched in May 2020. What has been your revenue so far?




Cancel anytime before 48 hours before a rolling close or the offering end date.



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