Software That Helps Ambitious Companies Grow

Legion Works focuses on operating software products that help ambitious companies grow. This means that the company owns and operates software used by marketers to help better capture, engage, and keep customers, and by sales organizations that want to drive more and better leads. The company’s software products are used by over 150,000 companies, from small start-ups to agencies to large Fortune 500 companies. We like to say that we are building great businesses and products that solve real needs rather than chasing the next big fad or trend. And, because we are operating closely related businesses, our goal is for each of the software companies we own to be better and grow faster because they are a part of a family of software companies with similar customers and markets. 

Our unique approach is to:

Acquire and build software products that help ambitious companies grow

Legion Works operates software products such as Subscribers, a web push notification platform used by over 45,000 companies that famed internet marketer Neil Patel called “my favorite marketing tool,” and Growth Collective, a marketplace founded by two former Google employees that connects highly vetted and experienced freelancers with fast growing companies, agencies and venture capital firms. 

Operate software that solves a real need, achieves revenue traction, and offers asset value

While chasing the next big thing can be exciting, too many companies who chase those trends have to raise huge amounts of capital and are often left with nothing when the fad expires. Instead, we believe that owning multiple software products that make a difference for their customers enables them to grow at a steady pace. That produces a more sustainable business with a better chance for success.

Centralize administrative functions so each software brand can focus on growth

Each of our software companies operates as a subsidiary led by dedicated teams, but they also get support from the founding team in strategy, marketing, business development and product. In addition, we centralize all of the administrative tasks that can be distracting and expensive for software companies (such as finance, taxes, paying billings, and legal) so that the teams at each of our subsidiaries can spend each and every day focused on growth activities. 

Apply a growth playbook our team has compiled over the years

From our experience, many early-stage companies waste capital by focusing on too many things or focusing on the wrong things. We know what we are good at and what we aren’t…so, we choose to focus on what we have experience and are good at. This means that for companies we acquire, we apply a playbook for growth. Highlights of that playbook include: 

• Optimizing the conversion funnel for each company (yep, we geek out on that stuff)
• Driving additional organic marketing through in-house SEO
• Looking to improve our Return on Ad Spend by optimizing current channels and testing new ones (and there are always new ones)
• Evolving the technology to automate tasks, better serve customers and increase asset value
• Building strategic partnerships and integrations with other companies to drive awareness and customers 
• And, more..

Create Teams That Share A Common Company Culture & Passion For Growth

Each of our subsidiaries has its own team but is part of the larger Legion family. Legion shares a common company culture that values acting fast while being disciplined, making decisions driven by metrics while taking ownership, and being obsessed with growth.

Strong Traction In First 2.5 Years

In just two and half years, Legion Works has made remarkable strides in proving its business model, building a foundation to add new companies, and gaining initial market traction. To date, the company has raised over $12M in funding, taken ownership over 5 individual software businesses, and scaled annual revenue to $2.5M, despite market challenges. The Company has a strong leadership team in place and has stayed true to its business plan in looking beyond Silicon Valley to build and buy companies. With a focus on paying reasonable valuations for the companies it acquires (and builds), its initial acquisitions have been done in the UK, The Netherlands, and Atlanta, Georgia. The Company also has product development teams based in Eastern Europe and India.

Multiple Software Companies, Centralized Admin, Consolidated Financials

While each of our software companies focuses on helping ambitious companies to grow, each one is also a bit different. Hello Bar and Subscribers are Software as a Service companies that make money from monthly and annual subscriptions. Growth Collective is a human capital marketplace and earns a percentage of each engagement between a freelancer and a company. Dealify helps early stage software companies earn their first customers, and it receives a percentage of each sale for doing so. Finally, OnboardFlow is an early-stage product that has yet to start earning revenue.  

Join An Experienced Team & Nearly 5,000 investors.

The name Legion means “Greater In Numbers”.  We deeply appreciate our investors and we would love to welcome you to be a part of the company.  The more capital we can raise, the more software companies we can own, and the more we can help other companies grow through our software products.  

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