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GET A PIECE OF KINEON

Move Pain-Free: FDA-Cleared laser therapy at home

Kineon is a biotech company that is dedicated to changing the way we approach chronic pain, through next-generation light therapy products.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$501,335.31 Raised

REASONS TO INVEST

Kineon is seeking to redefine light therapy with their next-generation laser device, the MOVE+ – a safe, effective, and affordable solution to treat joint pain and inflammation in as little as 5 minutes.

Kineon is tackling the $142.5B chronic pain market. 9K units sold (September '22 to July '23), $3.5M sales value (August '22 to June '23); monthly revenue growth from $80K to $400K in 10 months. We previously raised $1.35M on Indiegogo.*

With hundreds of glowing reviews on Trustpilot and endorsements from world-class athletes, the MOVE+ is fast-growing a loyal fan base of users worldwide.

*Source | Source


the pitch


Illuminating Lives & Transforming Health


Kineon began with a core mission to empower the largest number of people in the most impactful way, to take ownership of their health and quality of life. 


Our light therapy devices provide an effective alternative approach to pharmaceuticals – providing not a band-aid solution, but a genuine shift in how we approach pain relief.


With FDA clearance, 9,000+ units sold, and $3.5M+ in sales, we believe Kineon is quickly becoming one of the most effective solutions for chronic pain on the market.



The Problem & Our solution


The Chronic Pain Epidemic

Chronic pain is a debilitating condition that affects over 20% of adults in the United States, and severely impacts the lives of millions of people every day.


For too long, the answer to chronic pain has been temporary and costly solutions, such as pharmaceuticals, that simply mask the pain without addressing the root cause.


These solutions are not only ineffective but also carry harmful side effects, leaving people trapped in a cycle of pain long-term.


To date, there are now over 6,000 clinical studies showing the benefits of light therapy for a huge variety of conditions, including acute injuries (MCL, ACL, meniscus tear or sprain) as well as inflammatory conditions like osteoarthritis, rheumatoid arthritis, tendinitis, and gout (Source).


Laser therapy has also proven to be very effective post-surgery to speed up recovery (Source | Source).



Affordable At-Home Laser Therapy

Traditional laser therapy devices can cost upwards of $15,000, making them inaccessible to many (Source). Meanwhile, most home-use devices rely solely on LED technology, lacking the penetrating power required for effective tissue targeting. 


Alternatives to laser therapy devices typically include costly surgeries, reliance on pharmaceutical drugs, or outdated R.I.C.E methods. 



That's why Kineon developed MOVE+ Pro: the next-generation laser therapy device that tackles chronic pain head-on in as little as 5 minutes. 


Unlike costly clinical treatments or ineffective home-use devices, MOVE+ Pro bridges the accessibility gap by offering sub-$500 pricing, optimal dosing, and a simple user experience. MOVE+ Pro works by combining LEDs and lasers in a narrower emission field, penetrating deep into the body for optimal dosing. 



Our wearable device works in direct contact with the skin, ensuring consistent and effective treatment. With MOVE+ Pro, individuals can manage their pain and inflammation at home, and take control over their health and quality of life.



the market & Our Traction


Bringing Light Therapy Home & Beyond


For decades, the potential of light therapy has been hindered by complex dosing and prohibitive costs. However, the correct dosing has required testing to optimize and the cost to produce laser devices has made it prohibitive for home use until the last 3 years. 


Our target market, the chronic pain market is expected to reach $142.5B by 2033 (Source). But thanks to recent advancements in VCSEL lasers, Kineon has created MOVE+, a battery-driven, wearable system that brings the power of light therapy into the comfort of your home. 


The market has responded with enthusiasm, as evidenced by our growth, delivering over 9,000 devices worldwide within just 9 months, increasing our monthly revenue to $400K. From September 2022 to May 2023, we saw our sales increase from $80K to $400K. As a consequence, our COGS experienced an increase from $13,452 to $63,784.


*The above testimonials may not be representative of the opinions or of the experiences of other users and is not a guarantee of future performance or success.


The MOVE+ has been endorsed by world-renowned athletes, medical professionals, and biohackers who are getting incredible results, and sharing their journey with millions of people all over the world.


We've partnered with athletes from 6 renowned professional sports leagues including the NFL, Soccer, CrossFit, NBA, MLB, and Rugby, earning support from elite athletes like Sara Sigmundsdottir and Brooke Wells (both Crossfit Games Athletes with 1.8M+ IG followers). 


*The above testimonials may not be representative of the opinions or of the experiences of other professional athletes and users and is not a guarantee of future performance or success.


With the medical community's overwhelming support, we've been able to launch a Medical Practitioner Reseller (MPR) program to better reach those who need our product the most.


Our operations have received FDA and FCC clearances, and we've continued to develop and scale our U.S. and ROW warehouses to streamline shipments. 


We've already designed and shipped multiple product upgrades since August 2022, and we're now preparing to launch our next cutting-edge product, the Gut+ later this year. This device can be a huge step forward in supporting common gut health-related issues, like IBS, Crohn's and Colitis.


Our next anticipated game-changer, the Brain+, is in the works, which aims to treat a range of common cognitive disorders like anxiety, depression, PTSD, Alzheimer's, and dementia.


*This is a rendering of GUT+ and BRAIN+. Images are computer-generated demo versions. The products are still currently under development and are not yet available on the market.


We aim to expand our reach from the medical community and professional sports leagues, to beyond, transforming lives, one MOVE+ at a time.



Why Invest


Join the MOVE+ment

MOVE+ Pro, is a portable solution designed to deliver clinical dosing with ease and precision, to improve the quality of life for those that need it most. 


With world-class laser therapy devices that offer an effective alternative to pharmaceuticals, Kineon is transforming the landscape of red light therapy. 


We believe our monthly revenue growth from $80,000 to $400,000 in 9 months speaks volumes about the demand for our innovative solutions. 


Supported by FDA clearance and a previous Indiegogo campaign that raised $1.35 million, Kineon is backed by a strong community of users. Glowing reviews and endorsements from professional athletes and leagues further underscore our credibility. 



By investing in Kineon, you're not only supporting our mission to develop revolutionary devices, but also investing in a world where pain relief is accessible and life-changing for everyone.


We're inviting you to be a part of this journey and share in the success of a product that is transforming the way we approach chronic pain. 



ABOUT

HEADQUARTERS
4840 Rebel Trail
Atlanta, GA 30327

Kineon is a biotech company that is dedicated to changing the way we approach chronic pain, through next-generation light therapy products.

TEAM

Forrest Smith
Forrest Smith
Chief Executive Officer, Co-Founder, Board Member
Forrest studied Chinese from the age of 14 and was fascinated with the culture from a very young age. Forrest is fluent in Chinese and has 18 years of experience in successful startup building and executive management in Asia. In 2000, Forrest started his first venture in China, a fabric sourcing company that was acquired in 2002. Over his next ten years in China, Forrest founded and managed multiple ventures from startup to acquisition, including Source Pro Asia (a small sourcing company, August Vale (tannery, leather furniture company acquired by Wilway Holdings), and most recently Illumitron (LED lighting and controls, company acquired by Cooper Lighting). 

Aside from his founder position in multiple companies, Forrest has held several positions, from Director of Asian Operations for a Fortune 500 company to Director of Business Development. His education includes International Baccalaureate with a focus on Chinese, Nanjing University/Johns Hopkins Center, and Georgia Tech. 

Thomas Sanderson
Thomas Sanderson
Chief Operating Officer, Co-Founder, Board Member
Tom Sanderson is the COO of Kineon. An entrepreneur at heart, driven by a passion for human health and well-being, Tom has worked in international startups for more than 16 years. Born in Bahrain and raised in the North of England.

Over 10 years as co-founder of a successful Film Production Studio based out of South East China - providing film services for leading global brands such as Huawei, Sennheiser, Audi, John Lewis...

He firmly believes that incorporating mindfulness, health and well-being into your professional and personal life is the key to success.

Edward Sanderson

Edward Sanderson

Chief Financial Officer, Board Member

Fellow of the Institute of Chartered Management Accountants. Ed has worked in the UK, Europe and the Middle East providing Board level Financial support over many years.

TERMS

Kineon
Overview
PRICE PER SHARE
$1
DEADLINE
Nov. 16, 2023 at 7:59 AM UTC
VALUATION
$20M
FUNDING GOAL
$15k - $1.24M
Breakdown
MIN INVESTMENT
$500
MAX INVESTMENT
$1,235,000
MIN NUMBER OF SHARES OFFERED
15,000
MAX NUMBER OF SHARES OFFERED
1,235,000
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$320,020

$157,078

Cash & Cash Equivalents

$66,488

$147,789

Accounts Receivable

$828

$0

Short-Term Debt

$364,173

$345,915

Long-Term Debt

$0

$0

Revenue & Sales

$1,328,825

$0

Costs of Goods Sold

$359,724

$0

Taxes Paid

$0

$0

Net Income

-$30,317

-$197,792

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below. 

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives & Bonuses*

Time-Based Perks

Super Early Bird - Invest within the first 72 hrs and receive 10% bonus shares

Early Bird - Invest within the first two weeks and receive 5% bonus shares 

Combo Perks

Avid Investor - Invest $2.5K (or more) in the first two weeks and receive 15% bonus shares

Volume-Based Perks

Tier 1 Perk — Invest $1,000 and receive 2% bonus shares

Tier 2 Perk — Invest $2,500 and receive 3% bonus shares plus 1 Move+ Pro device

Tier 3 Perk — Invest $5,000 and receive 5% bonus shares, 1 Move+ Pro device, 1 Gut+ device

Tier 4 Perk — Invest $10,000 and receive 10% bonus shares, 1 Move+ Pro device, 1 Gut+ device

Tier 5 Perk — Invest $25,000 and receive 15% bonus shares, 1 Move+ Pro device, 1 Gut+ device and join VIP shareholder update

Tier 6 Perk — Invest $50,000 and receive 20% bonus shares, 1 Move+ Pro device, 1 Gut+ device, 1 Brain+ device, join VIP shareholder update and personal CEO updates

Flash Perks

Flash Perk 1 — Invest $5,000 between 9am PST September 8th to 9am PST September 11th and receive 10% bonus shares

Flash Perk 2 — Invest $5,000 between 9am PST October 8th to 9am PST October 11th and receive 10% bonus shares

Loyalty Bonus

Reservation Holders in the Testing the Waters Page, previous investors, friends and family will receive 10% bonus shares.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.

The 10% StartEngine Owners' Bonus

Kineon, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the 10% Loyalty Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

PRESS

Article Image
AP News

Kineon Launches Start Engine Equity Crowdfunding Campaign

Article Image
New Atlas

Find Freedom From Joint Pain With The Kineon Move+

Article Image
Inquirer.Net

Knee Pain Relief: Discover How Red Light Therapy at Home Eases Inflammation and Discomfort

Article Image
Morning Chalk Up

How Does Kineon's Light Therapy Device Work? The Science Behind The Tool Elite CrossFitters Swear By

Article Image
Yanko Design

Reduce and Heal Chronic Joint Pain With The World's First Wearable 'Pain Killer'

ALL UPDATES










REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Kineon.

10%

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Owners bonus

Owner’s Bonus

Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).

JOIN THE DISCUSSION

0/2500

WC
William Coulter

3 months ago

Hey!, I didn't see in the info what wavelength your equipment produces. I'm considering it for my wife's use and my investment. Is it in the 600-825nm range? Thank you,

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LB
Léa Bouhelier-Gautreau

3 months ago

Hi! Could you please tell us your burn rate and your cash on hand?

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SN
Sherwood Neiss

3 months ago

Hello Kineon Team, I represent D3VC, a venture fund that specializes in equity crowdfunding deals. We’ve taken a keen interest in your offering on StartEngine. As part of our due diligence process, we have a couple of questions: With the ever-evolving landscape of your industry, how does Kineon plan to differentiate itself from existing competitors and maintain a competitive edge? We’re curious about your distribution strategy. Could you shed some light on where you intend to perform distribution and any partnerships or channels you’re considering? We appreciate your time and look forward to understanding more about your venture.

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MD
Michael Deuker

3 months ago

Are you allowed to tell us which pro athletes have endorsed or backed your product?

1

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JF
Jorge Filevich

3 months ago

Where is the clinical trials that you talk about? Can you provide copies of the publications?

1

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GH
Grigore Hreniuc

4 months ago

There are tons of infrared lights therapy for pain relief on Ebay, Amazon.. sells for $25-$100. What's makes your device different?

1

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LB
Leonard Borusky

4 months ago

Is there a timeline for releasing future projects such as the Gut+? When can we expect to see those projects hit market?

1

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WC
W Kim Colich

4 months ago

Hi, Does Kineon have any Patents secured for this technology? Thanks. Blessings

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HOW INVESTING WORKS

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RAISED
$501,335.31
INVESTORS
291
MIN INVEST
$500
VALUATION
$20M

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