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GET A PIECE OF JUDOBABY

JUDOBABY INC. develops and distributes high-end video-game entertainment, uniquely combining Animals, Sports, & Celebrities on all popular mobile devices (e.g. phones, pads, iOS, Android), PC, and popular consoles (e.g. PlayStation, Nintendo, & XBOX varieties), including Virtual Reality (VR) and Augmented Reality (AR) content.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$12,488.06 Raised

REASONS TO INVEST

ABOUT

HEADQUARTERS
128 WINDSOR COURT
SAN CARLOS, CA 94070

TEAM

DAN MUELLER
DAN MUELLER
FOUNDER / CEO - 2008

Dan is a well-recognized Producer, Designer, Double Patent Holder, and Founder - CEO of JUDOABY INC. with over 25 years proven background and experience within the game industry for Sony Computer Entertainment, Foundation 9, and BottleRocket Entertainment (co-founder). Design and production accomplishments over the years include: creation of Jerry Rice & Nitus’ Dog Football, awarded International Gaming Network's AAA rating (the same recognized achievement as Electronic Art's Madden Football game); Blasto (a AAA Sony title featuring comedic icon Phil Hartman); Bust A Groove (one of the first U.S. dancing games); The Mark of Kri, named IGN's "Action Game of the Year" wherein Mr. Mueller played a key role in developing the game’s patented combat system; MechAssault for the Nintendo DS in conjunction with Microsoft; and, ATV Offroad Fury wherein the franchise sold more than 5M units. As founder of JUDOBABY Inc., Dan was responsible for raising over $4.2M in private investment capital to facilitate hiring a seasoned development staff, veteran publishing and sales management team, and, creation, development, and management of the Pet Sports League (PSL) product line. PSL products combine the love of pets, the excitement of sports, and celebrities, beginning with Jerry Rice & Nitus' Dog Football, a first-to-market, socially responsible product designed to connect all generations of family and friends, for Wii & PC. Mr. Mueller’s mission is to develop and promote socially responsible interactive entertainment that connects all generations of family and friends, and, supports the enrichment of arts, music, sports, computer programming education, & animal welfare initiatives.

VERN JUSTUS
VERN JUSTUS
Chief Communications Officer - 2009

Vern Justus provides over 4 decades of management background, experience, and proven record of performance in the construction and execution of comprehensive marketing plans including creation and implementation of innovative sales promotion, special event & merchandising programs. Corporate responsibilities also include: Management of general, administrative, marketing; sales, and merchandising personnel; Product pricing, discounts & special promotions; Distributor sales & incentive programs; Inventory control (product orders & distribution); Advertising plans & schedules; Product presentations; Acquisition & development of new business; and, Business plans focused on maximizing company growth through effective marketing, sales & fundraising strategies.

DEVELOPMENT TEAM

DEVELOPMENT TEAM

Art, Code, Design, Production

Team consists of industry veterans and select support staff in art, programming, design, and production, combining game development & feature film skill sets (Sony, Disney, SEGA, PIXAR, etc.). Judobaby's code lead has been in the game industry for over 30 years as a top game programmer for Sony Computer Entertainment, SEGA, and other game development companies. He has successfully led programming teams, developed core technologies, and developed the frameworks and systems for software products from concept stage through completion. Company Art lead is an experienced and exceptional artist from Crystal Dynamics, Sony Computer Entertainment, & Disney with over 30 years’ experience in game development. He has been responsible for all game art aspects as well as managing teams of artists, including the top ten selling Tomb Raider series.

BUSINESS TEAM

BUSINESS TEAM

Sales, Marketing, Publishing

Company key publishing and sales staff have proven their ability to effectively market, promote, and sell a variety of game products for nearly two decades, including rapid sales turn-around of two major game industry publishing giants (e.g. Capcom and Eidos), resulting in market caps of $1.3B & $1.7B respectively, with Capcom being offered a buyout of $3B and Eidos merging with Square Enix resulting in a market cap of $1.9B. Judobaby's Master Sales Director, brings over 15 years’ experience in the interactive entertainment industry working with such giants as Eidos, Capcom, and Square Enix, in roles of Regional and National Sales Manager for both domestic and international markets including U.S., Mexico, Brazil, Panama, and Argentina, and, wherein, she directed and managed sales and marketing programs which dramatically increased sales by strategically bundling previously discontinued products resulting in additional revenue opportunities.

TERMS

JUDOBABY
Overview
PRICE PER SHARE
$0.13
DEADLINE
Oct 31, 2017
VALUATION
$3.22M
FUNDING GOAL
$10k - $100k
Breakdown
MIN INVESTMENT
$99.97
MAX INVESTMENT
$99,996
MIN NUMBER OF SHARES OFFERED
76,923
MAX NUMBER OF SHARES OFFERED
769,231
OFFERING TYPE
Equity
SHARES OFFERED
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$2,805,171

$2,814,062

Cash & Cash Equivalents

$5,742

$12,234

Accounts Receivable

$0

$0

Short-Term Debt

$0

$0

Long-Term Debt

$0

$0

Revenue & Sales

$477

$0

Costs of Goods Sold

$0

$0

Taxes Paid

$3,000

$3,250

Net Income

-$9,119

-$12,410

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

PRESS

Article Image
CES: Hall Of Famer Jerry Rice's First Video Game

The first video game from Hall of Fame football player Jerry Rice is being demoed at CES, so I stopped by the booth to check it out. It's dogs playing football. Naturally.

Article Image
KZSU SANTA CRUZ - ARTIST ON ART - DAN MUELLER & BILL GARDNER of JUDOBABY

JUDOBABY INC. is the creative force and developer of AAA quality interactive family entertainment that is easy to learn, fun to play, providing excitement for all ages. At JUDOBABY INC., they focus on quality content delivered across a wide variety of popular and emerging platforms, including game consoles, social networks, and mobile devices, for serious and casual gamers alike. The JUDOBABY INC. team knows what captures the imagination and delivers products with engaging personalities and addicting experiences. To hear our show in its entirety, please click on the play button below. http://miljkovic.org/old_public_html/nada/JudoBaby.mp3

Article Image
Jerry Rice, Leonitus and JudoBaby go Green...

Green screen, that is!   Studio D's large live room, green screen setup and support staff was the ideal solution for our good friends at JudoBaby to shoot a promotional video staring football legend Jerry Rice and his well-behaved rottweiler, "Nitus". The video is for the August release of JudoBaby's newest game title "Jerry Rice & Nitus - Dog Football" for the Nintendo Wii platform. The soundtrack for this game was also recorded here in Studio D with another legend, Fred Catero.

Article Image
ESPN - FIRST TAKE - ESPN2 - NATIONAL

“First Take” airs on ESPN 2.   Host Dana Jacobson enthusiastically asks Jerry Rice about Dog Football and comments "as a dog lover, I can't wait for the game to come out!"

Article Image
Attention shoppers: 49ers’ Jerry Rice makes family-friendly video game his pet project

The all-time leading receiver Jerry Rice was featured at Judoaby's Dog Football game tournament at the San Carlos Youth Center, benefiting youth focused non-profit organizations, where he also posed for photos with kids being introduced to the game available on Wii, PC and mobile devices. Dan Mueller, CEO of JUDOBABY, INC., says that having Rice on board “from the heart, instead of just for money” has inspired other big names to get involved. “We try to work only with those celebrities that strive to be a positive influence and who are active in giving back,’’ Mueller said.

ALL UPDATES

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into JUDOBABY.

JOIN THE DISCUSSION

0/2500

G.
Garrett .

2 years ago

Any updates on Dinodog?

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TK
Trevor Kobe

6 years ago

Will Dog Football ever get a sequel for current-gen consoles? I bet it will do successful.

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RP
Robert Pryately

6 years ago

What law said you could not raise additional money (the $5M you needed to be successful previously)?

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RP
Robert Pryately

6 years ago

Hi. If you have already raised $4.2M, did not pay any dividends, and are selling shares at a valuation of $3.2M, doesn't that mean your prior investors have never seen any return? What makes this $100,000 raise so compelling for investors now, especially considering the debts that will be paid out of sales such as the ~$330,000 owed at 7% interest. Wouldn't it be better to close out this company and start with a improved balance sheet?

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DM
Dan Mueller

JUDOBABY

6 years ago

Hi Barnaby, Thanks for the questions. The company would consider a profit sharing plan under appropriate tax related circumstances. In order to build meaningful value, the company plans to produce two to three additional games before exploring buyout opportunities. Best Regards, Dan

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BZ
Barnaby Zelman

6 years ago

Do you plan any revenue/profit sharing with investors if the game proves successful? If not what's your estimated timetable for an acquisition or IPO?

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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

RAISED
$12,488.06
INVESTORS
51
MIN INVEST
$99.97
VALUATION
$3.22M

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Important Message

IN MAKING AN INVESTMENT DECISION, INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE ISSUER AND THE TERMS OF THE OFFERING, INCLUDING THE MERITS AND RISKS INVOLVED. INVESTMENTS ON STARTENGINE ARE SPECULATIVE, ILLIQUID, AND INVOLVE A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

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Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital, LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary, LLC, a broker-dealer registered with the SEC and FINRASIPC . You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system regulated by the SEC and operated by StartEngine Primary, LLC, a broker dealer registered with the SEC and FINRA. StartEngine Primary, LLC is a member of SIPC and explanatory brochures are available upon request by contacting SIPC at (202) 371-8300.

Investment opportunities posted and accessible through the site are of three types:

1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.

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StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.

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