Crisp. Clean. Crushable.

INVEST IN ISLAND BRANDS TODAY!

Island Brands USA is a superpremium beer brand with a mission to bring better, cleaner beer to the world. Based in Charleston, S.C., Island Brands products are currently available in seven Southeastern states, with expanding domestic and international distribution and fleetwide service across Carnival Cruise lines.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Island Brands


Reasons to Invest

1. Island Brands continues to outpace our competition in the domestic premium beer category: 



2. Our growth trajectory, product innovations, manufacturing capacity, and market strategy enable us to scale into domestic and international markets.



3. The domestic beer market is valued at over $116 billion. Beer consumption is up double-digit percentages in the Southeast, where Island Brands is currently distributed. There’s a big piece of the pie left for us to crush! 



4. We have an established network of 46 best-in-class wholesale partners serving 120,000+ points of sale across our distribution footprint. 


*Images used are in the prototype phase, Island Hard Variety Pack is not currently available on the market.

Source

* Images used are in the prototype phase, CRUSH is not currently available on the market.

Source



Overview


About Island Brands

Island Brands was co-founded by serial entrepreneurs Brandon Perry and Scott Hansen after a trip to Cuba — in response to a lack of tasty and fresh-brewed beer on the island. Today, the company boasts a line of superpremium brews and a technology-backed ethos of customer connectivity. Catering to an active, socially conscious consumer, Island Brands delivers a product that’s easy to drink, affordable, and gives back in meaningful ways. As one of the fastest-growing superpremium domestic beer family in the Southeast U.S., Island Brands is proudly American made and owned. Our products are all-natural, GMO-free, and contain zero artificial flavors.

The Problem


Consumers have many choices when it comes to beer.

Very little exists in the space between macro beers from giant corporations and craft beers from independent brewers. That’s where we fit in:

The Solution


A superpremium beer brand that marries the high margins of craft products with the market velocity of domestic macrobrews. 

Island Brands’ core lineup of flagship beers and growing family of product innovations combine to form a portfolio that is second to none in the domestic beer market. Product innovations in store for 2022 include glass packaging, new flavors like Island Pomelo Grapefruit, and an exciting expansion of the Island Active line with a new variety pack.




Perks




FUELED FOR GROWTH


American-brewed, American-owned: We make the fastest-growing superpremium domestic beers in the Southeast U.S. 






Island Brands will expand Gulf Coast distribution into Texas, Mississippi, and Louisiana in early 2022, and we are exploring retail sales in Puerto Rico, the Dominican Republic, and Costa Rica. Island Brands is currently available on board all Carnival Cruise ships, earning 11+ million brand impressions annually, as well as in the Bahamas and China through Costco International. A key growth strategy in 2022 is adding small, independent retailers like convenience stores and gas stations to complement Island Brands’ presence in large grocers and liquor shops. 



Major Retailers That Carry Island Brands:



The MArket


A focus on retail has positioned Island Brands to outperform the market.

*Timeframe is Q1 2019 thru Q4 2021


Source


We’ve seen major growth in our company and the beer industry as a whole since the onset of COVID-19. Island Brands has solidified our position by successfully competing in major retail, where most consumers are purchasing their beer. While supply-chain issues and labor shortages have slowed down other companies, Island Brands is growing at a rate of 102%* overall compared to prior years, and IRI results show we have experienced the highest growth in the largest grocery chain in the Southeast. 

*Growth represents cases sold 2020 vs. 2021 sales to wholesalers

The Business Model


Retail-focused lifestyle beer brand with expanding distribution and a strategic, data-driven marketing plan.

We continue to experience high growth thanks to our retail-focused marketing plan. Our pricing strategy puts us exactly where we want to be on the retail shelves, usually at the same price or lower than competing premium domestic and import beers.


Our branding DNA is timeless in its design elements and has an authentic lifestyle overlay that makes us easily discoverable and shareable to our target consumer market. 


Island Cabana Bar


  • One of Charleston’s only waterfront bars
  • Located next to Island Brands HQ
  • More locations coming in 2022



All trademarks are owned by the companies subsidiary American Beverage Holdings LLC. 


We are not only a beer brand but also an authentic and engaging lifestyle brand. Our omni-channel lifestyle marketing strategy uses the latest digital media platforms to go deeper into our markets and to engage our Island brands community:





How We Are Different


Disrupting the market. 

Innovating for consumers. 

Making a meaningful difference.


In addition to growing our footprint, our sales, and our community of fans, Island Brands also seeks to make an impact by giving back. The company commits to giving back 1% to meaningful causes in the communities it serves.





OUR LEADERSHIP


Meet The Founders

Co-Founder Brandon Perry has founded, built and/or successfully exited companies in the technology, finance, SaaS, marketing and consumer packaged goods industries over his career. Co-Founder Scott Hansen is a connector and innovator who has consistently brought value to partners and shareholders alike. A Citadel graduate, he has started and successfully exited companies in the healthcare, technology, and marketing verticals.


They have assembled a team with over 100 years of combined experience in technology, marketing, and consumer packaged goods from some of the most beer recognized brands in the world. The Island Brands team moves decisively, choosing to disrupt and innovate in the beer space. 


Why Invest


Be part of a trailblazing, superpremium beer brand and lifestyle company that shows no signs of slowing down

Join our mission to bring the highest-quality, better-for-you beer to the world — and make a meaningful impact on our communities — with Island Brands.

 


Island Brands 17b Disclosure

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ABOUT

HEADQUARTERS
49 Immigration St. Suite 204
Charleston, SC 29403
VALUATION
$116.95M
PREVIOUSLY CROWDFUNDED
$4M

Island Brands USA is a superpremium beer brand with a mission to bring better, cleaner beer to the world. Based in Charleston, S.C., Island Brands products are currently available in seven Southeastern states, with expanding domestic and international distribution and fleetwide service across Carnival Cruise lines.

TEAM

Scott Hansen
Scott Hansen
CO-Founder, CEO, and Director

Brandon Perry
Brandon Perry
Co-Founder, Director

Michael J. Woods

Michael J. Woods

Board Member

Michael Horn

Michael Horn

Board Member

Jay Ward

Jay Ward

Director

In his more than 20-year career, Jay has played significant lead and liaison counsel roles in complex class action and multidistrict litigation involving pharmaceutical drugs, healthcare fraud, defective products, antitrust, and consumer protection.

Steve Kleiman

Steve Kleiman

Director

With over 15 years managing all aspects of investment direction and selection, estate and tax planning, and tax, finance, and accounting functions as well as overseeing a $9.0 billion alternative investment fund.

Michael Kane

Michael Kane

Director

Successful executive with over 25 years of experience in small business, large corporations and banks including international assignments and global responsibilities.

TERMS

Island Brands
Overview
PRICE PER SHARE
$7.91
DEADLINE
Dec 21, 2022
VALUATION
$116.95M
AMOUNT RAISED
$1,237,000.23
Breakdown
MIN INVESTMENT
$245.21
MAX INVESTMENT
$106,998.57
MIN NUMBER OF SHARES OFFERED
1,264
OFFERING TYPE
Equity
ASSET TYPE
PREFERRED
SHARES OFFERED
Series CF-2 Non-Voting Preferred Stock
MAX NUMBER OF SHARES OFFERED
600,000

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

ABH Holdco, Incorporated

Corporate Address

:

49 Immigration St. Suite 204, Charleston, SC 29403

Offering Minimum

:

$9,997.16

Offering Maximum

:

$4,746,000.00

Minimum Investment Amount

(per investor)

:

$245.21











Terms


Offering Type

:

Equity

Security Name

:

Series CF-2 Non-Voting Preferred Stock

Minimum Number of Shares Offered

:

1,172

Maximum Number of Shares Offered

:

600,000

Price per Share

:

$7.91

Pre-Money Valuation

:

$116,950,121.44











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Tier 1- $250

Exclusive Island Local Trucker Hat 

Exclusive Island Local Sticker

Ownership certificate


Tier 2- $500

1 Exclusive Island Local Hat  

1 Exclusive Island Local Sticker  

2 Exclusive Island Local Pint Glasses  

15% off for 1 year in Island Brands USA Merch Store

Island Local Founders Club "Lifetime Status"

Ownership certificate

 

Tier 3 - $1000

2 Exclusive Island Local Hat 

2 Exclusive Island Local Sticker  

4 Exclusive Island Local Pint Glasses  

25% off for 1 year in Island Brands USA Merch Store

Island Local “Founders Club“ Lifetime Status 

Ownership certificate 


Tier 4 - $5000

5% Bonus Shares  

2 Exclusive Island Local Hats  

2 Exclusive Island Local Stickers  

4 Exclusive Island Local Pint Glasses  

25% off for 1 year in Island Brands USA Merch Store

Island Local “Founders Club“ Lifetime Status

Ownership certificate


Tier 5 - $10,000

2 Exclusive Island Local Hats  

2 Exclusive Island Local Stickers 

4 Exclusive Island Local Pint Glasses  

25% off for 1 year in Island Brands USA Merch Store

Island Local “Founders Club“ Lifetime Status

Ownership certificate

Help Island Brands choose their next beer ! - You will help the Island Brands R&D team choose their next beer. You will have an exclusive behind the scenes look at the recipe fine tuning process and will participate in multiple tasting panels to help finalize a new innovation ahead of bringing it to market.

 

Tier 6 - $25,000

10% bonus shares 

2 Exclusive Island Local Hat 

2Exclusive Island Local Sticker 

4 Exclusive Island Local Pint Glasses  

25% off for 1 year in Island Brands USA Merch Store

Island Local “Founders Club“ Lifetime Status 

Ownership certificate

A one acre oyster reef will be built in your name. This effort will help clean coastal waters, restore critical habitat and provide coastal buffering to our coastline. You will work with Island Brands USA to identify a location and name the oyster reef. A celebration event will be held in your honor once the oyster reef has been established. 


Tier 7 - $50,000

15% bonus shares  

2 Exclusive Island Local Hat 

2 Exclusive Island Local Sticker  

4 Exclusive Island Local Pint Glasses  

30% off for 1 year in Island Brands USA Merch Store

Island Local “Founders Club“ Lifetime Status

Ultimate Island Getaway -Private air travel for you and one guest on Island Brands’ Renegade Seaplane “High Vibe” from Fort Lauderdale to the crystal blue waters of the Bahamas.. Kick back with the Founders for an exclusive 4 day/3 night guided fishing lodge experience. This makes you an island local for life!

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

ABH HoldCo., Inc. (dba Island Brands USA) will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series CF-2 Non-voting Preferred Stock at $7.91 / share, you will receive 110 shares of Series CF-2 Non-voting Preferred Stock, meaning you'll own 110 shares for $791. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Vendor payments.










PRESS

Article Image
The Post and Courier

Born on the beaches of Cuba, SC’s Island Brands going head-to-head with Big Beer

Article Image
Authority Magazine

Brandon Perry Of Island Brands USA On The Three Things You Need To Shake Up Your Industry

Article Image
Outside Business Journal

Island Brands USA is the Fastest Beer Brand to raise $1M on StartEngine

Article Image
Garden and Gun

Your New Boat Beer Is Here

Article Image
Brobible

How Two Buddies Are Taking On Big Beer With A Light Beer And Chill Vibes










ALL UPDATES

12.03.22

Island x Foodyhopper Clausmopolitan Spritz

Welp, we didn’t think our Lemonada could get any better. Turns out, it makes a pretty great ingredient in a beer cocktail. Check out our friend @foodyhopper’s festive spin on a classic Cosmo — it all starts with a splash of Lemonada!

SEE RECIPE

12.02.22

Homefed Friday: Beer Cheese Fondue

Homefed is all about sharing love and food with family and friends! During the holidays, it’s the perfect time to spread love and make new traditions with the people you care about. Try this crowd-pleasing recipe at your next holiday gathering or tree trim party, it’s a fun dish to share and it’s sure to become a tradition in your home.

SEE RECIPE 

12.01.22

Catching Waves: Episode 6 - HOLIDAY EDITION

It's beginning to look a lot like... beermas! It's beginning to look a lot like... beermas! We're hosting our monthly webinar, Catching Waves on Friday, December 9th, at 12pm (EST). Come listen to our CEO and resident Santa Claus, Scott Hansen discuss the latest with Island Brands.

SIGN UP FOR WEBINAR

11.30.22

The Perfect Gift: Local Skateboard All Mesh Hats

Looking for the perfect gift? You've found it. Treat yourself or a loved one to our brand 

new Island Local All-Mesh Hat, available in camo, orange and black.

BUY NOW

11.29.22

GIVING TUESDAY: Our Manifesto

We will make a difference. We will make a difference by putting the needs of this planet before us. We will make a difference by using our liquid to bring people together, then donate 1% of all our annual revenue to help fund environmental initiatives. We want to bring happiness to the faces of the people who made that choice to grab Island. However incremental, we will make sure this planet is better off because we existed in it. and we will do that because we have a feeling that this life is about more than just beer + spirts. But we can't do it alone.

So... you're up – Find Your Island.


LEARN MORE

11.28.22

CYBER MONDAY: 30% off your entire order!

The party's still going! Take 30% off you entire order for Cyber Monday! Don't wait,
hurry over and grab your favorite goods before they're gone!

SHOP NOW

11.26.22

BREWBOUND: Island Brands USA and Water Warrior Alliance Support Hurricane Ian Recovery and Restoration

"By donating 1% of its Florida sales revenue from Nov. 1 through May 1, Island Brands is ensuring that for every keg, case, and can sold, an impactful contribution will be made to help the residents and ecosystems of the Sunshine State. " 

READ ARTICLE

11.25.22

BLACK FRIDAY: 30% off your entire order!

While supplies last so don't wait! We're celebrating black friday by taking 30% off our entire store. Today and tomorrow! (Saturday).
So don't hesitate! Get on it!

SHOP NOW

11.24.22

Happy Thanksgiving, Island Fam!

We could not be more grateful for our Island family! Thank you all so much for your support.

We hope you all have a wonderful and restful holiday spent with the ones you love. 


11.23.22

BLACK FRIDAY: Coming up!

It's that time of year. This Friday, everything in our online store will be 30% off! So it's a perfect time to get your friends and family their new favorite threads. (and maybe grab a little something for yourself). While supplies last, so mark your calendars! In the meantime, go grab some Islands for Thanksgiving! 

BEER FINDER










REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Island Brands.

$245.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$250.00

Tier 1- $250

Exclusive Island Local Trucker Hat Exclusive Island Local Sticker Ownership certificate

$500.00

Tier 2- $500

1 Exclusive Island Local Hat 1 Exclusive Island Local Sticker 2 Exclusive Island Local Pint Glasses 15% off for 1 year in Island Brands USA Merch Store Island Local Founders Club "Lifetime Status" Ownership certificate

$1,000.00

Tier 3 - $1000

2 Exclusive Island Local Hat 2 Exclusive Island Local Sticker 4 Exclusive Island Local Pint Glasses 25% off for 1 year in Island Brands USA Merch Store Island Local “Founders Club“ Lifetime Status Ownership certificate

$5,000.00

Tier 4 - $5000 + 5% Bonus Shares

2 Exclusive Island Local Hats 2 Exclusive Island Local Stickers 4 Exclusive Island Local Pint Glasses 25% off for 1 year in Island Brands USA Merch Store Island Local “Founders Club“ Lifetime Status Ownership certificate

$10,000.00

Tier 5 - $10,000 + 5% Bonus Shares

2 Exclusive Island Local Hats 2 Exclusive Island Local Stickers 4 Exclusive Island Local Pint Glasses 25% off for 1 year in Island Brands USA Merch Store Island Local “Founders Club“ Lifetime Status Ownership certificate See more in terms below

$25,000.00

Tier 6 - $25,000 + 10% bonus shares

2 Exclusive Island Local Hat 2Exclusive Island Local Sticker 4 Exclusive Island Local Pint Glasses 25% off for 1 year in Island Brands USA Merch Store Island Local “Founders Club“ Lifetime Status Ownership certificate See more in terms below

$50,000.00

Tier 7 - $50,000 + 15% bonus shares

2 Exclusive Island Local Hat 2 Exclusive Island Local Sticker 4 Exclusive Island Local Pint Glasses 30% off for 1 year in Island Brands USA Merch Store Island Local “Founders Club“ Lifetime Status

JOIN THE DISCUSSION













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Cancel anytime before 48 hours before a rolling close or the offering end date.

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