INVEST IN ISLAND BRANDS TODAY!

Crisp. Clean. Crushable.

Island Brands USA is a superpremium beer brand with a mission to bring better, cleaner beer to the world. Based in Charleston, S.C., Island Brands products are currently available in seven Southeastern states, with expanding domestic and international distribution and fleetwide service across Carnival Cruise lines.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Island Brands

$1,360,245.12 Raised


Reasons to Invest

1. Island Brands continues to outpace our competition in the domestic premium beer category: 



2. Our growth trajectory, product innovations, manufacturing capacity, and market strategy enable us to scale into domestic and international markets.



3. The domestic beer market is valued at over $116 billion. Beer consumption is up double-digit percentages in the Southeast, where Island Brands is currently distributed. There’s a big piece of the pie left for us to crush! 



4. We have an established network of 46 best-in-class wholesale partners serving 120,000+ points of sale across our distribution footprint. 


*Images used are in the prototype phase, Island Hard Variety Pack is not currently available on the market.

Source

* Images used are in the prototype phase, CRUSH is not currently available on the market.

Source



Overview


About Island Brands

Island Brands was co-founded by serial entrepreneurs Brandon Perry and Scott Hansen after a trip to Cuba — in response to a lack of tasty and fresh-brewed beer on the island. Today, the company boasts a line of superpremium brews and a technology-backed ethos of customer connectivity. Catering to an active, socially conscious consumer, Island Brands delivers a product that’s easy to drink, affordable, and gives back in meaningful ways. As one of the fastest-growing superpremium domestic beer family in the Southeast U.S., Island Brands is proudly American made and owned. Our products are all-natural, GMO-free, and contain zero artificial flavors.

The Problem


Consumers have many choices when it comes to beer.

Very little exists in the space between macro beers from giant corporations and craft beers from independent brewers. That’s where we fit in:

The Solution


A superpremium beer brand that marries the high margins of craft products with the market velocity of domestic macrobrews. 

Island Brands’ core lineup of flagship beers and growing family of product innovations combine to form a portfolio that is second to none in the domestic beer market. Product innovations in store for 2022 include glass packaging, new flavors like Island Pomelo Grapefruit, and an exciting expansion of the Island Active line with a new variety pack.




Perks




FUELED FOR GROWTH


American-brewed, American-owned: We make the fastest-growing superpremium domestic beers in the Southeast U.S. 






Island Brands will expand Gulf Coast distribution into Texas, Mississippi, and Louisiana in early 2022, and we are exploring retail sales in Puerto Rico, the Dominican Republic, and Costa Rica. Island Brands is currently available on board all Carnival Cruise ships, earning 11+ million brand impressions annually, as well as in the Bahamas and China through Costco International. A key growth strategy in 2022 is adding small, independent retailers like convenience stores and gas stations to complement Island Brands’ presence in large grocers and liquor shops. 



Major Retailers That Carry Island Brands:



The MArket


A focus on retail has positioned Island Brands to outperform the market.

*Timeframe is Q1 2019 thru Q4 2021


Source


We’ve seen major growth in our company and the beer industry as a whole since the onset of COVID-19. Island Brands has solidified our position by successfully competing in major retail, where most consumers are purchasing their beer. While supply-chain issues and labor shortages have slowed down other companies, Island Brands is growing at a rate of 102%* overall compared to prior years, and IRI results show we have experienced the highest growth in the largest grocery chain in the Southeast. 

*Growth represents cases sold 2020 vs. 2021 sales to wholesalers

The Business Model


Retail-focused lifestyle beer brand with expanding distribution and a strategic, data-driven marketing plan.

We continue to experience high growth thanks to our retail-focused marketing plan. Our pricing strategy puts us exactly where we want to be on the retail shelves, usually at the same price or lower than competing premium domestic and import beers.


Our branding DNA is timeless in its design elements and has an authentic lifestyle overlay that makes us easily discoverable and shareable to our target consumer market. 


Island Cabana Bar


  • One of Charleston’s only waterfront bars
  • Located next to Island Brands HQ
  • More locations coming in 2022



All trademarks are owned by the companies subsidiary American Beverage Holdings LLC. 


We are not only a beer brand but also an authentic and engaging lifestyle brand. Our omni-channel lifestyle marketing strategy uses the latest digital media platforms to go deeper into our markets and to engage our Island brands community:





How We Are Different


Disrupting the market. 

Innovating for consumers. 

Making a meaningful difference.


In addition to growing our footprint, our sales, and our community of fans, Island Brands also seeks to make an impact by giving back. The company commits to giving back 1% to meaningful causes in the communities it serves.





OUR LEADERSHIP


Meet The Founders

Co-Founder Brandon Perry has founded, built and/or successfully exited companies in the technology, finance, SaaS, marketing and consumer packaged goods industries over his career. Co-Founder Scott Hansen is a connector and innovator who has consistently brought value to partners and shareholders alike. A Citadel graduate, he has started and successfully exited companies in the healthcare, technology, and marketing verticals.


They have assembled a team with over 100 years of combined experience in technology, marketing, and consumer packaged goods from some of the most beer recognized brands in the world. The Island Brands team moves decisively, choosing to disrupt and innovate in the beer space. 


Why Invest


Be part of a trailblazing, superpremium beer brand and lifestyle company that shows no signs of slowing down

Join our mission to bring the highest-quality, better-for-you beer to the world — and make a meaningful impact on our communities — with Island Brands.

 


Island Brands 17b Disclosure

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ABOUT

HEADQUARTERS

49 Immigration St. Suite 204
Charleston, SC 29403
VALUATION

$116.95M
PREVIOUSLY CROWDFUNDED

$4M

Island Brands USA is a superpremium beer brand with a mission to bring better, cleaner beer to the world. Based in Charleston, S.C., Island Brands products are currently available in seven Southeastern states, with expanding domestic and international distribution and fleetwide service across Carnival Cruise lines.

TEAM

Scott Hansen
Scott Hansen
CO-Founder, CEO, and Director

Brandon Perry
Brandon Perry
Co-Founder, Director

Michael J. Woods

Michael J. Woods

Board Member

Michael Horn

Michael Horn

Board Member

Jay Ward

Jay Ward

Director

In his more than 20-year career, Jay has played significant lead and liaison counsel roles in complex class action and multidistrict litigation involving pharmaceutical drugs, healthcare fraud, defective products, antitrust, and consumer protection.

Steve Kleiman

Steve Kleiman

Director

With over 15 years managing all aspects of investment direction and selection, estate and tax planning, and tax, finance, and accounting functions as well as overseeing a $9.0 billion alternative investment fund.

Michael Kane

Michael Kane

Director

Successful executive with over 25 years of experience in small business, large corporations and banks including international assignments and global responsibilities.

TERMS

Island Brands
Overview
PRICE PER SHARE
$7.91
DEADLINE
Feb 21, 2023
VALUATION
$116.95M
AMOUNT RAISED
$1,360,245.12
Breakdown
MIN INVESTMENT
$245.21
MAX INVESTMENT
$106,998.57
MIN NUMBER OF SHARES OFFERED
1,264
OFFERING TYPE
Equity
ASSET TYPE
PREFERRED
SHARES OFFERED
Series CF-2 Non-Voting Preferred Stock
MAX NUMBER OF SHARES OFFERED
600,000

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

ABH Holdco, Incorporated

Corporate Address

:

49 Immigration St. Suite 204, Charleston, SC 29403

Offering Minimum

:

$9,997.16

Offering Maximum

:

$4,746,000.00

Minimum Investment Amount

(per investor)

:

$245.21











Terms


Offering Type

:

Equity

Security Name

:

Series CF-2 Non-Voting Preferred Stock

Minimum Number of Shares Offered

:

1,172

Maximum Number of Shares Offered

:

600,000

Price per Share

:

$7.91

Pre-Money Valuation

:

$116,950,121.44











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Tier 1- $250

Exclusive Island Local Trucker Hat 

Exclusive Island Local Sticker

Ownership certificate


Tier 2- $500

1 Exclusive Island Local Hat  

1 Exclusive Island Local Sticker  

2 Exclusive Island Local Pint Glasses  

15% off for 1 year in Island Brands USA Merch Store

Island Local Founders Club "Lifetime Status"

Ownership certificate

 

Tier 3 - $1000

2 Exclusive Island Local Hat 

2 Exclusive Island Local Sticker  

4 Exclusive Island Local Pint Glasses  

25% off for 1 year in Island Brands USA Merch Store

Island Local “Founders Club“ Lifetime Status 

Ownership certificate 


Tier 4 - $5000

5% Bonus Shares  

2 Exclusive Island Local Hats  

2 Exclusive Island Local Stickers  

4 Exclusive Island Local Pint Glasses  

25% off for 1 year in Island Brands USA Merch Store

Island Local “Founders Club“ Lifetime Status

Ownership certificate


Tier 5 - $10,000

2 Exclusive Island Local Hats  

2 Exclusive Island Local Stickers 

4 Exclusive Island Local Pint Glasses  

25% off for 1 year in Island Brands USA Merch Store

Island Local “Founders Club“ Lifetime Status

Ownership certificate

Help Island Brands choose their next beer ! - You will help the Island Brands R&D team choose their next beer. You will have an exclusive behind the scenes look at the recipe fine tuning process and will participate in multiple tasting panels to help finalize a new innovation ahead of bringing it to market.

 

Tier 6 - $25,000

10% bonus shares 

2 Exclusive Island Local Hat 

2Exclusive Island Local Sticker 

4 Exclusive Island Local Pint Glasses  

25% off for 1 year in Island Brands USA Merch Store

Island Local “Founders Club“ Lifetime Status 

Ownership certificate

A one acre oyster reef will be built in your name. This effort will help clean coastal waters, restore critical habitat and provide coastal buffering to our coastline. You will work with Island Brands USA to identify a location and name the oyster reef. A celebration event will be held in your honor once the oyster reef has been established. 


Tier 7 - $50,000

15% bonus shares  

2 Exclusive Island Local Hat 

2 Exclusive Island Local Sticker  

4 Exclusive Island Local Pint Glasses  

30% off for 1 year in Island Brands USA Merch Store

Island Local “Founders Club“ Lifetime Status

Ultimate Island Getaway -Private air travel for you and one guest on Island Brands’ Renegade Seaplane “High Vibe” from Fort Lauderdale to the crystal blue waters of the Bahamas.. Kick back with the Founders for an exclusive 4 day/3 night guided fishing lodge experience. This makes you an island local for life!

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

ABH HoldCo., Inc. (dba Island Brands USA) will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series CF-2 Non-voting Preferred Stock at $7.91 / share, you will receive 110 shares of Series CF-2 Non-voting Preferred Stock, meaning you'll own 110 shares for $791. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Vendor payments.

NEW UPDATES

01.30.23

FrontStretch: Island Brands Joining Kaz Grala, Hunt

“This partnership with Island Brands is a match made in heaven for me,” Grala said in a team release. “They’re a cool, young brand with clean beverages that fit my lifestyle perfectly.”

READ MORE

PRESS

Article Image
The Post and Courier

Born on the beaches of Cuba, SC’s Island Brands going head-to-head with Big Beer

Article Image
Authority Magazine

Brandon Perry Of Island Brands USA On The Three Things You Need To Shake Up Your Industry

Article Image
Outside Business Journal

Island Brands USA is the Fastest Beer Brand to raise $1M on StartEngine

Article Image
Garden and Gun

Your New Boat Beer Is Here

Article Image
Brobible

How Two Buddies Are Taking On Big Beer With A Light Beer And Chill Vibes

ALL UPDATES

01.30.23

FrontStretch: Island Brands Joining Kaz Grala, Hunt

“This partnership with Island Brands is a match made in heaven for me,” Grala said in a team release. “They’re a cool, young brand with clean beverages that fit my lifestyle perfectly.”

READ MORE

01.27.23

Newsbreak: Island Brands USA Races Into 2023 as a Primary Sponsor of NASCAR Driver Kaz Grala and Sam Hunt Racing

“As a fast-growing lifestyle brand that caters to active and socially conscious consumers, Island Brands knows that NASCAR is a perfect place to expand our company’s reach and recognition throughout the world, and Kaz is the perfect partner for us.”

READ MORE


01.26.23

Sportscasting: Kaz Grala Picks up Major Vote of Confidence for First Full Xfinity Series Season

"Island Brands USA, a relatively new beverage brand, is making the leap into NASCAR marketing by partnering with the Xfinity Series team. Island Brands will serve as the primary sponsor for Grala in 16 races beginning next month at Daytona. 

'We couldn’t be more stoked about teaming up with Kaz at this pivotal moment in his career as he joins the crew at Sam Hunt Racing,' Island Brands CEO Scott Hansen said in the announcement."

READ MORE

01.25.23

MEET THE DRIVER: Kaz Grala

Meet Kaz Grala, the journeyman driver behind the #26 Toyota Stock Car for Sam Hunt Racing, which will beautifully be donning the Island Coastal Lager brand this season! The Boston native has been racing for NASCAR for 5 years at all levels and will be entering this first full season behind the wheel. Here are some fun facts;

  • Grala got his start racing go-karts at F1 Boston when he was four years old, winning multiple championships as he honed his racing skills. 
  • Became the youngest NASCAR winner in history of the Daytona International Speedway at 18 years, 1 month, and 26 days old.
  • Two top ten finishes in his first three starts of the NASCAR Cup Series

LEARN MORE ABOUT KAZ

 

01.24.23

HEAVY: "Kaz Grala Lands Brand-New Primary Partner for 2023 NASCAR Season"

“There is a lot of symmetry between Sam Hunt Racing and Island Brands, which makes this announcement extra special for me,” said team owner Sam Hunt. “They have effectively established themselves way into a market normally dominated by household names, as a non-craft beer in the modern age."

READ MORE

01.20.23

Homefed Friday: Beef on Weck

Buffalo is widely known for their die-hard football fans, frosty winters and tasty wings. But locals know beef on weck, a delicious roast beef sandwich that dates back to the late 1800s, is a staple in Buffalo. Legend has it, a German immigrant baker named William Wahr introduced the kimmelweck roll - a kaiser roll topped with caraway seeds. During this same time, a saloon owner was looking for a way to sell more beer. He asked the baker to add pretzel salt to the kimmelweck roll and he then made a sandwich with thinly sliced roast beef that he dipped in au jus and topped off with a dollop of horseradish sauce. A delicious sandwich was invented, and more beer was served! 

Beef on weck pairs best with Island Coastal Lager.

SEE RECIPE

01.19.23

Chart Your Course: Island Coastal Rum Hoodies!

It's still Winter... and it's still cold. We still have our Island Coastal Rum hoodies that will make you feel like you're in the depths of the Caribbean. Hurry and get yours now before they're all gone! 

SHOP HOODIES

01.18.23

BIG NEWS: Island is a NASCAR Title Sponsor for the 2023 Season

From sand to asphalt! We're excited to announce that we will be the primary sponsor for NASCAR's Kaz Grala and the #26 Toyota for the 2023 season. We're stoked to join the Sam Hunt Racing team and can't wait to kick things off at Daytona International Speedway in a few weeks!

LEARN MORE

01.18.23

Fish with the EarlyBird!

Visiting Islamorada, FL anytime soon? Well swing by and visit our good friends, the Early Bird–Island Brands' Sport Fish housed at the famous Bud-n-Marys. Go on ahead and book a charter!

BOOK THE EARLYBIRD 

01.13.23

Big Announcement Coming Jan. 18th!

We know today was set to be the day we announced our big news, but to give us more time to plan, we're making the official announcement of our big news next Wednesday, January 18th at 2pm! So stay tuned because big things are revvin' up!

Invest today to be a part of our growing brand!

INVEST IN ISLAND

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Island Brands.

$245.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$250.00

Tier 1- $250

Exclusive Island Local Trucker Hat Exclusive Island Local Sticker Ownership certificate

$500.00

Tier 2- $500

1 Exclusive Island Local Hat 1 Exclusive Island Local Sticker 2 Exclusive Island Local Pint Glasses 15% off for 1 year in Island Brands USA Merch Store Island Local Founders Club "Lifetime Status" Ownership certificate

$1,000.00

Tier 3 - $1000

2 Exclusive Island Local Hat 2 Exclusive Island Local Sticker 4 Exclusive Island Local Pint Glasses 25% off for 1 year in Island Brands USA Merch Store Island Local “Founders Club“ Lifetime Status Ownership certificate

$5,000.00

Tier 4 - $5000 + 5% Bonus Shares

2 Exclusive Island Local Hats 2 Exclusive Island Local Stickers 4 Exclusive Island Local Pint Glasses 25% off for 1 year in Island Brands USA Merch Store Island Local “Founders Club“ Lifetime Status Ownership certificate

$10,000.00

Tier 5 - $10,000 + 5% Bonus Shares

2 Exclusive Island Local Hats 2 Exclusive Island Local Stickers 4 Exclusive Island Local Pint Glasses 25% off for 1 year in Island Brands USA Merch Store Island Local “Founders Club“ Lifetime Status Ownership certificate See more in terms below

$25,000.00

Tier 6 - $25,000 + 10% bonus shares

2 Exclusive Island Local Hat 2Exclusive Island Local Sticker 4 Exclusive Island Local Pint Glasses 25% off for 1 year in Island Brands USA Merch Store Island Local “Founders Club“ Lifetime Status Ownership certificate See more in terms below

$50,000.00

Tier 7 - $50,000 + 15% bonus shares

2 Exclusive Island Local Hat 2 Exclusive Island Local Sticker 4 Exclusive Island Local Pint Glasses 30% off for 1 year in Island Brands USA Merch Store Island Local “Founders Club“ Lifetime Status

JOIN THE DISCUSSION













0/2500

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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REWARDS

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PREVIOUSLY CROWDFUNDED
$4,057,546.80
RAISED
$1,360,245.12
INVESTORS
1,028
MIN INVEST
$245.21
VALUATION
$116.95M

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