Hello Team!

Very sorry the long silence... we deeply appreciate everyone's involvement in our initial funding campaign, and we decided to wait until we had solid news before beginning the steady communications. We've been heads-down coding on our platform, working on our SEC paperwork for our Security Token Offering under Reg A+ and recruiting partners for our launch.

We feel we've made enough progress to give you a peek behind the curtain, so here goes!

Contribution to Forbes

I published a piece called 3 Ways Crypto is Disrupting the Energy Markets. There has been a lot of uncertainty in the crypto markets due to the enforcement actions of the SEC's Cyber Unit. Portals such as StartEngine are starting to second-guess themselves on the wisdom of crypto offerings. What you currently see on this portal, as well as in SEC filings from tZero and Gab, are essentially equity tokenized on the blockchain. 

Crypto can be so much more. So we're working hard to educate the market on the value of inventing a security token that is cross-optimized between the needs of investors and the project developers. 

I was excited to receive a call today from a team of successful solar developers who read the piece in Forbes and asked to join our financing platform. I believe we've created a fundamentally new model that will disrupt markets beyond energy. In fact, the whole $180 Trillion dollars in the global capital markets is up for grabs. I realize that sounds ambitious, if not crazy, but hell -- someone's gotta do it!

Platform Launch

We have a few partners ready to launch with us, and we have the initial iteration of our platform ready for release. We don't have a date yet, but it will be this month. Please register on ind.eco, and you'll receive an email as soon as the platform is live. We've made a huge amount of progress on business model and technology. We think you'll be pleased with the results! 

Here's a little teaser video that talks about one small aspect of the platform: a security token valuation service. As we engaged in the market, we found that investors had no way to value crypto assets, as they had no history. Equity and debt instruments are relatively easy to value, in that you have comparables & P/E ratios for equity, and credit scores and yield for debt. 

Security tokens are software -- so why not analyze the code itself to determine the economic basis of the token, then track the performance against the software blueprint? We realized we had to do this for our own token, why not make it available to others as a core part of our platform.

Here's the video... enjoy!

Our Security Token Offering

We have been working with our law firm, Mayer Brown, on our Form 1-A, the SEC filing to qualify for an exemption from registration under Reg A+. We expect to file within the next couple weeks. It will likely be three to four months before we work through the process and can issue our security token. 

It's very important that we do this right. We could take the easy way out, and simply put debt or equity in a token. Instead, we are describing the security token as an "investment contract" issued through a special purpose vehicle. We believe that will allow the token to achieve rapid liquidity, make it easy to make quarterly distributions and provide price support.

Philip Niehoff and Jen Carlson are a great team, working closely with Dan Casto, our CFO, General Counsel and SVP Compliance. I'm confident that the SEC will qualify our offering, and we'll be the first pure-play security token in the market that is available to everyone, regardless of net worth or annual income.

Keep in Touch!

Last but not least -- please connect on social media! If you follow me on Twitter or Instagram, friend me on Facebook or connect on LinkedIn, I'll be happy to follow back. And do the same for Indeco's Twitter, Instagram and Facebook. Please mention that you're an investor when you introduce yourself.

Many thanks for your support -- and have confidence that we're working hard on your behalf toward lift-off!

yours,

David Levine, CEO
Indeco :: crypto assets for a better human experience

Hey Team!

This will be the last update of the campaign. We're incredibly psyched about our progress and deeply appreciative of your contributions.

We held a board meeting today, and have conceptual approval of providing stock in our parent company, APL, to investors in our ICO and this token pre-sale. There are quite a few complications about mixing stock and coins under SEC compliant offerings, so I can't say exactly how it will turn out. This is in response to a suggestion that came through StartEngine -- so I wanted everyone to know you're being heard!

As mentioned, the campaign ends at midnight tonight, eastern time, so this is your last chance to invest at the pre-sale discount! Or to chip in a bit more if you've already invested. Reaching $150,000 would be very satisfying. :)

So here are the screen shots:

The personal dashboard that will show the value of each investors holdings, in both economic and environmental terms. We are quantifying the climate benefits as kilograms of greenhouse gas emissions (C02 equivalent) per coin. 

Each dwelling will have a personal Habitat page that shows what elements can be upgraded.

If you select a service, in this case Community Solar, you'll know more about where the solar panels are hosted and who will benefit from your purchase of the electricity.

Only a few hours to go in the campaign. 

Let's win!

David

Hey Team!

This infographic shows how the Indeco platform reduces waste so that customers can improve quality of life while protecting our planet.

Indeco's initial service offering will be community solar in those regions where it is both available and economically viable. We plan to quickly expand to include a wide range of goods and services. We are initially exploring partnerships with the great brands that participate in the Cradle to Cradle certification process. We plan to participate in Sustainable Brands conferences and explore new offerings through submissions on our platform. We are developing machine learning algorithms to compare new offerings to our baseline community solar service. Those that are comparable in terms of profitability and preservation of our ecology will be added to a service tier.

We will work to virtually eliminate waste in our economy for benefit of all participants. First and foremost our token holders!

Many thanks for your participation in our campaign!

David

Hey Team!

We've crossed $120,000 on StartEngine, which will be enough for us to get our MVP (Minimum Viable Platform) completed and our Form 1-A filed for the ICO under Reg A+. The next few months should be very exciting, and we're deeply appreciative of your participation in our campaign!

Tomorrow is the last day to invest in our pre-sale, so we hope you'll push the "invest now" button, and share this email with friends and family members who might want to join us in earning a profit and saving the planet.

Our first infographic describes the big-picture opportunity: "why us, why now." 

1. The birth of Amazon in the 1990s, and the push for "one-click shopping," was part of a proliferation of websites selling everything from toys, to pet supplies, groceries and office supplies. Until Amazon swept the category, there was a .com for everything under the sun. 
2. Then Amazon, in an effort to reduce internal bottlenecks, up an API (Application Programming Interface) on everything. Originally, the purpose of this was to reduce the amount of software that had to be written. Programmers could reference "microservices" that already existed, rather than duplicating efforts. Not long afterwards, this was opened up to the outside world as Amazon Web Services ("AWS"). Now, AWS contributes the majority of Amazons profits, and the "software as a service" model has expanded beyond software to subscription services such as grooming supplies (Dollar Shave Club), meals (Blue Apron) and clothing (Trunk Club).
3. The next stage on digital commerce, services on-demand, was made possible by mobile phones with integrated GPS and mapping software. It became convenient for Uber and Lyft to broker rides, Airbnb to arrange housing and delivery services such as Instacart and Postmate to delivery whatever you needed at any time.
4. The blockchain builds on all of these concepts, and introduces a new one: shared ownership. An individual or organization can now own a digital asset that represents almost anything, including a physical asset, proof of work performed or a share in a pool of assets. We're applying this basic technical capability to change the way goods and services are financed. Instead of the wasteful process of securitization, we bring the benefits of the cashflow stream to token holders. Because the tokens are tradable, the holder can either hold and maintain the income stream or sell at a price that should reflect the net-present value of discounted cash-flows.

There are 3 primary roles on the Indeco platform that flow in 4 stages. 

1. Owners are the token holders who provided either the upfront capital required to deploy the services or liquidity for the original investors in the tokens. 
2. Providers then deploy the physical assets that provide the services, such as energy generation, storage, sensors, controls, appliances, furnishings, vehicles and other essential goods and services.
3. Customers subscribe to a particular tier of services, or a single service, improving quality of life, reducing costs and protecting the planet.
4. Owners then share in the cashflow streams received from payments by the customers for the goods and services. The value is delivered directly to the token holder.

Your investment here in our campaign will start to form the capital required for the platform roll-out. Our Reg A+ ICO investors will provide the bulk of the funds, and you'll have liquidity to either hold or harvest your investment.

Hey Team!

Many thanks for your amazing support. Going into the last week of our campaign, we're going to be providing frequent updates on our progress. 

We announced our historic campaign, the first one to issue a token pre-sale under the SEC's Regulation Crowdfunding rules, on the same day that the SEC's Cyber Unit took their first enforcement action, freezing about $15M in assets raised in the ICO of Quebec company PlexCoin.

Peter Armstrong, the host of the popular CBC show, On the Money, invited me to comment on the significance of the SEC's action.

We believe the SEC's current regulations provide strong protections for both investors in crypto assets and the companies that issue them, as long as the issuers comply with the rules. Too many crypto companies try to get around the regulations by claiming to be "utility tokens." A week later, the SEC halted the Munchee ICO. It's becoming clear that our strategy of building out our token, network and platform to comply with the SEC is the right strategy for delivering long-term value to our investors and building a company that will stand the test of time.

The Merkle wrote up a nice piece that was picked up widely in bitcoin and cryptocurrency publications:

Indeco Hosts Crypto Asset Token Sale on SEC-Regulated Platform

We were also included in an In-depth report in Pacer Monitor, which covers regulatory affairs and court cases, on the fallout from the IRS lawsuit against Coinbase. Our approach to compliant crypto, which recognizes the authority of the SEC, FINRA, FTC, IRS, CFPB and FBI, is proving to be wise:

Bitcoin Gains Grab Taxman’s Attention as Dreams of Riches Become a Reality

IRS lawsuit against Coinbase leads to order requiring profit disclosures

We were also mentioned in a HuffingtonPost story about Christmas Shopping. Not sure of the relevance, but we'll take the exposure!

From Teens to CryptoCurrency: The Technological Impacts on Money As We Know It

Our software engineering team is hard at work building out the platform in preparation for our ICO. We plan to be fully operational before we qualify under Reg A+. Our fine legal team at Mayer Brown is working on our Form 1-A, the document that must be reviewed and qualified by the SEC before we can issue up to $50M in tokens to every investor, regardless of net worth or income level. We plan to file as soon as possible after this campaign closes.

We've very appreciative of your tremendous support! Please spread the word on our campaign, and don't hesitate to post questions. Crypto assets are very new, and our approach is unique.

Let's win!

David

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Indeco has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Indeco be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine