Indeco offering is now closed and is no longer accepting investments.


Crypto Asset Token Pre-Sale

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$171,287 Raised





David Levine
David Levine
Chief Executive Officer, Co-Founder

CEO of Geostellar, perpetual entrepreneur, Yale grad, bard of the age.

Joey Tutela
Joey Tutela
Co-Founder & VP Engineering

Rock-hard abs, rock-solid code.

Mark Wirt

Mark Wirt

Master of Analytics

Physicist, scientific computing aficionado and big data guru.

Abby Fowler

Abby Fowler

Art Director

UX, illustration and typographic design master.

Beau Randall

Beau Randall

Senior Software Engineer


Matthew Melmon

Matthew Melmon

Senior Software Engineer

Live to code, code to live.

Russell Bruemmer

Russell Bruemmer


Retired Partner and Chair WilmerHale Financial Institutions Group, Former CIA General Counsel, Chief Counsel-Congressional Affairs for the FBI

Denise Denson

Denise Denson


Angel Investor & Advisor, Golden Seeds; Former EVP Global Content Distribution, Viacom

Paul Feldman

Paul Feldman

Board Chair

Currently Board Director of Opus One Solutions and EnergySec; Advisor to several energy companies. Previous Chairman, Midcontinent ISO; CEO of Columbia Energy; Utilicorp United; GM of Novell, and VP of AT&T.

Jeff Hembrock

Jeff Hembrock


Investor, Advisor to Bioverse & New Fashion Pork; Former President, Miller Brewing Company

David Heyman

David Heyman


Founder, Smart City Works; Former Assistant Secretary for Policy, Department of Homeland Security; Senior Advisor, DOE

Jason Kay

Jason Kay


Advisor to the Chief Creative Officer, Magic Leap; Venture Partner, AID Partners; Former Chief Strategy Officer, THQ; Executive Consultant, HBO; Business Development Executive, Activision


Jan 13, 2018

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

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Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000:


Article Image
Here are four things experts want you to know about the latest Bitcoin boom

David Levine, CEO, Indeco: People think of Bitcoin as a value store. I think there's more Chinese holders of Bitcoin by a large amount – I've heard 70-80 percent as opposed to others, because you're not really guaranteed in the banking infrastructure in the same way. Certainly Zimbabwe and these oth

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Indeco Hosts Crypto Asset Token Sale on SEC-Regulated Platform

The Indeco token pre-sale is being hosted by StartEngine, a crowdfunding platform regulated by the SEC. It is good to see a more professional approach being taken in this regard, as this industry has gotten a lot of negative attention in recent months. Moreover, with the SEC providing regulated plat

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Indeco launches first pre-ICO sale under SEC’s Regulation Crowdfunding rules

Reston, Virginia-based blockchain company Indeco announced at the Token Summit, the conference on the rising token-based economy, the world’s first pre-ICO token sale under the SEC’s rules for Regulation Crowdfunding (Reg CF).

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Interview with Indeco CEO David Levine on CBC "On the Money"

Indeco CEO David Levine is interviewed by Peter Armstrong on the popular CBC show "On the Money" about the regulation of cryptocurrencies shortly after the SEC froze the assets of a Quebec company that had raised $15 million in a non-compliant ICO.

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Bitcoin Gains Grab Taxman’s Attention as Dreams of Riches Become a Reality

“There are new people coming into the Bitcoin trading market everyday, which keeps it afloat,” Mr. Levine said “That’s what happens with market bubbles and frenzies, which is why the SEC wants to regulate it and the IRS wants to get information because these agencies have a responsibility to prevent



Indeco Platform Launch this Month! Plus contribution to Forbes.

Hello Team!

Very sorry the long silence... we deeply appreciate everyone's involvement in our initial funding campaign, and we decided to wait until we had solid news before beginning the steady communications. We've been heads-down coding on our platform, working on our SEC paperwork for our Security Token Offering under Reg A+ and recruiting partners for our launch.

We feel we've made enough progress to give you a peek behind the curtain, so here goes!

Contribution to Forbes

I published a piece called 3 Ways Crypto is Disrupting the Energy Markets. There has been a lot of uncertainty in the crypto markets due to the enforcement actions of the SEC's Cyber Unit. Portals such as StartEngine are starting to second-guess themselves on the wisdom of crypto offerings. What you currently see on this portal, as well as in SEC filings from tZero and Gab, are essentially equity tokenized on the blockchain. 

Crypto can be so much more. So we're working hard to educate the market on the value of inventing a security token that is cross-optimized between the needs of investors and the project developers. 

I was excited to receive a call today from a team of successful solar developers who read the piece in Forbes and asked to join our financing platform. I believe we've created a fundamentally new model that will disrupt markets beyond energy. In fact, the whole $180 Trillion dollars in the global capital markets is up for grabs. I realize that sounds ambitious, if not crazy, but hell -- someone's gotta do it!

Platform Launch

We have a few partners ready to launch with us, and we have the initial iteration of our platform ready for release. We don't have a date yet, but it will be this month. Please register on, and you'll receive an email as soon as the platform is live. We've made a huge amount of progress on business model and technology. We think you'll be pleased with the results! 

Here's a little teaser video that talks about one small aspect of the platform: a security token valuation service. As we engaged in the market, we found that investors had no way to value crypto assets, as they had no history. Equity and debt instruments are relatively easy to value, in that you have comparables & P/E ratios for equity, and credit scores and yield for debt. 

Security tokens are software -- so why not analyze the code itself to determine the economic basis of the token, then track the performance against the software blueprint? We realized we had to do this for our own token, why not make it available to others as a core part of our platform.

Here's the video... enjoy!

Our Security Token Offering

We have been working with our law firm, Mayer Brown, on our Form 1-A, the SEC filing to qualify for an exemption from registration under Reg A+. We expect to file within the next couple weeks. It will likely be three to four months before we work through the process and can issue our security token. 

It's very important that we do this right. We could take the easy way out, and simply put debt or equity in a token. Instead, we are describing the security token as an "investment contract" issued through a special purpose vehicle. We believe that will allow the token to achieve rapid liquidity, make it easy to make quarterly distributions and provide price support.

Philip Niehoff and Jen Carlson are a great team, working closely with Dan Casto, our CFO, General Counsel and SVP Compliance. I'm confident that the SEC will qualify our offering, and we'll be the first pure-play security token in the market that is available to everyone, regardless of net worth or annual income.

Keep in Touch!

Last but not least -- please connect on social media! If you follow me on Twitter or Instagram, friend me on Facebook or connect on LinkedIn, I'll be happy to follow back. And do the same for Indeco's Twitter, Instagram and Facebook. Please mention that you're an investor when you introduce yourself.

Many thanks for your support -- and have confidence that we're working hard on your behalf toward lift-off!


David Levine, CEO
Indeco :: crypto assets for a better human experience


Campaign ends at Midnight Eastern Tonight! Three Screen Caps of the Platform in Progress

Hey Team!

This will be the last update of the campaign. We're incredibly psyched about our progress and deeply appreciative of your contributions.

We held a board meeting today, and have conceptual approval of providing stock in our parent company, APL, to investors in our ICO and this token pre-sale. There are quite a few complications about mixing stock and coins under SEC compliant offerings, so I can't say exactly how it will turn out. This is in response to a suggestion that came through StartEngine -- so I wanted everyone to know you're being heard!

As mentioned, the campaign ends at midnight tonight, eastern time, so this is your last chance to invest at the pre-sale discount! Or to chip in a bit more if you've already invested. Reaching $150,000 would be very satisfying. :)

So here are the screen shots:

The personal dashboard that will show the value of each investors holdings, in both economic and environmental terms. We are quantifying the climate benefits as kilograms of greenhouse gas emissions (C02 equivalent) per coin. 

Each dwelling will have a personal Habitat page that shows what elements can be upgraded.

If you select a service, in this case Community Solar, you'll know more about where the solar panels are hosted and who will benefit from your purchase of the electricity.

Only a few hours to go in the campaign. 

Let's win!



Third Infographic, this one explaining the Subscription Tiers in the Indeco "Independent Ecosystems"

Hey Team!

This infographic shows how the Indeco platform reduces waste so that customers can improve quality of life while protecting our planet.

Indeco's initial service offering will be community solar in those regions where it is both available and economically viable. We plan to quickly expand to include a wide range of goods and services. We are initially exploring partnerships with the great brands that participate in the Cradle to Cradle certification process. We plan to participate in Sustainable Brands conferences and explore new offerings through submissions on our platform. We are developing machine learning algorithms to compare new offerings to our baseline community solar service. Those that are comparable in terms of profitability and preservation of our ecology will be added to a service tier.

We will work to virtually eliminate waste in our economy for benefit of all participants. First and foremost our token holders!

Many thanks for your participation in our campaign!



First Two Infographics to Explain the Indeco "Independent Ecosystem"

Hey Team!

We've crossed $120,000 on StartEngine, which will be enough for us to get our MVP (Minimum Viable Platform) completed and our Form 1-A filed for the ICO under Reg A+. The next few months should be very exciting, and we're deeply appreciative of your participation in our campaign!

Tomorrow is the last day to invest in our pre-sale, so we hope you'll push the "invest now" button, and share this email with friends and family members who might want to join us in earning a profit and saving the planet.

Our first infographic describes the big-picture opportunity: "why us, why now." 

  1. The birth of Amazon in the 1990s, and the push for "one-click shopping," was part of a proliferation of websites selling everything from toys, to pet supplies, groceries and office supplies. Until Amazon swept the category, there was a .com for everything under the sun. 
  2. Then Amazon, in an effort to reduce internal bottlenecks, up an API (Application Programming Interface) on everything. Originally, the purpose of this was to reduce the amount of software that had to be written. Programmers could reference "microservices" that already existed, rather than duplicating efforts. Not long afterwards, this was opened up to the outside world as Amazon Web Services ("AWS"). Now, AWS contributes the majority of Amazons profits, and the "software as a service" model has expanded beyond software to subscription services such as grooming supplies (Dollar Shave Club), meals (Blue Apron) and clothing (Trunk Club).
  3. The next stage on digital commerce, services on-demand, was made possible by mobile phones with integrated GPS and mapping software. It became convenient for Uber and Lyft to broker rides, Airbnb to arrange housing and delivery services such as Instacart and Postmate to delivery whatever you needed at any time.
  4. The blockchain builds on all of these concepts, and introduces a new one: shared ownership. An individual or organization can now own a digital asset that represents almost anything, including a physical asset, proof of work performed or a share in a pool of assets. We're applying this basic technical capability to change the way goods and services are financed. Instead of the wasteful process of securitization, we bring the benefits of the cashflow stream to token holders. Because the tokens are tradable, the holder can either hold and maintain the income stream or sell at a price that should reflect the net-present value of discounted cash-flows.

There are 3 primary roles on the Indeco platform that flow in 4 stages. 

  1. Owners are the token holders who provided either the upfront capital required to deploy the services or liquidity for the original investors in the tokens. 
  2. Providers then deploy the physical assets that provide the services, such as energy generation, storage, sensors, controls, appliances, furnishings, vehicles and other essential goods and services.
  3. Customers subscribe to a particular tier of services, or a single service, improving quality of life, reducing costs and protecting the planet.
  4. Owners then share in the cashflow streams received from payments by the customers for the goods and services. The value is delivered directly to the token holder.

Your investment here in our campaign will start to form the capital required for the platform roll-out. Our Reg A+ ICO investors will provide the bulk of the funds, and you'll have liquidity to either hold or harvest your investment.


Press Coverage of our Efforts to Bring SEC-Compliant Crypto into the Mainstream

Hey Team!

Many thanks for your amazing support. Going into the last week of our campaign, we're going to be providing frequent updates on our progress. 

We announced our historic campaign, the first one to issue a token pre-sale under the SEC's Regulation Crowdfunding rules, on the same day that the SEC's Cyber Unit took their first enforcement action, freezing about $15M in assets raised in the ICO of Quebec company PlexCoin.

Peter Armstrong, the host of the popular CBC show, On the Money, invited me to comment on the significance of the SEC's action.

We believe the SEC's current regulations provide strong protections for both investors in crypto assets and the companies that issue them, as long as the issuers comply with the rules. Too many crypto companies try to get around the regulations by claiming to be "utility tokens." A week later, the SEC halted the Munchee ICO. It's becoming clear that our strategy of building out our token, network and platform to comply with the SEC is the right strategy for delivering long-term value to our investors and building a company that will stand the test of time.

The Merkle wrote up a nice piece that was picked up widely in bitcoin and cryptocurrency publications:

Indeco Hosts Crypto Asset Token Sale on SEC-Regulated Platform

We were also included in an In-depth report in Pacer Monitor, which covers regulatory affairs and court cases, on the fallout from the IRS lawsuit against Coinbase. Our approach to compliant crypto, which recognizes the authority of the SEC, FINRA, FTC, IRS, CFPB and FBI, is proving to be wise:

Bitcoin Gains Grab Taxman’s Attention as Dreams of Riches Become a Reality

IRS lawsuit against Coinbase leads to order requiring profit disclosures

We were also mentioned in a HuffingtonPost story about Christmas Shopping. Not sure of the relevance, but we'll take the exposure!

From Teens to CryptoCurrency: The Technological Impacts on Money As We Know It

Our software engineering team is hard at work building out the platform in preparation for our ICO. We plan to be fully operational before we qualify under Reg A+. Our fine legal team at Mayer Brown is working on our Form 1-A, the document that must be reviewed and qualified by the SEC before we can issue up to $50M in tokens to every investor, regardless of net worth or income level. We plan to file as soon as possible after this campaign closes.

We've very appreciative of your tremendous support! Please spread the word on our campaign, and don't hesitate to post questions. Crypto assets are very new, and our approach is unique.

Let's win!



Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].


As you might know, Indeco has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Indeco be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.





Cancel anytime before 48 hours before a rolling close or the offering end date.



We want you to succeed and get the most out of your money by offering rewards and memberships!


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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.


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Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital, LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary, LLC, a broker-dealer registered with the SEC and FINRA/SIPC . You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system regulated by the SEC and operated by StartEngine Primary, LLC, a broker dealer registered with the SEC and FINRA. StartEngine Primary, LLC is a member of SIPC and explanatory brochures are available upon request by contacting SIPC at (202) 371-8300.

Investment opportunities posted and accessible through the site are of three types:

1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.

Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice with respect to any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy or completeness of any information. Neither StartEngine nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site. See additional general disclosures here.

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StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.