Iconic Motorbikes offering is now closed and is no longer accepting investments.

Your trusted source for ANYTHING motorbike related


Iconic Motorbikes has a guiding principle: “every bike is Iconic to somebody.” That’s why we seek out everything from fixer-uppers to concourse-level restorations and make it easy and fun for our clients to obtain their dream bike. We’re based in Santa Monica, California but have a worldwide presence, and we’re looking for partners to pin the throttle with us as we grow our core business and expand our portfolio of services.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Iconic Motorbikes

Reasons to Invest

  • We believe we are one of the fastest-growing online auction companies, with over $7.5 million in sales in 2021 (up from $4.9 million the year prior) and we believe we’re on track to exceed $10 million in 2022 

  • We’re confident that between our newly added live auction space, our apparel business, and additional white glove services, we can continue to grow our YOY gross sales

  • Our largest online auction competitor’s gross sales exceeded $800 million. And while they own the car market, we feel we are one of the main owners on the motorbike side and offer a much larger array of white-glove services


Iconic Bikes: Every Bike is Iconic to someone 


If you are a motorbike enthusiast - you have likely heard of us.

That’s because, in our view, we find the rarest, coolest bikes on the planet - giving them new life with our 13-person team. What started as a dealership and gallery has evolved into a world-renowned online auction site, service center, and local destination topped off with white-glove services.

Our auction site continues to see new clients and with over 1,000 motorbike sales since January of 2020, we’ve become a trusted source for anything motorbike-related. The site features real-time proxy bidding, with a classified section allowing the ability for instant purchase. It also serves as a dashboard for our online shop, movie rentals, service inquiries, bike reviews, and social media recaps. It continues to grow with approximately 16-20 listings a week and has an 80+% sell-through rate.

We started a social media account that inspired a cult-like appeal, with as many as 19 million impressions a month on Instagram alone. It’s an active group with many likes, comments, purchases, and follow-through clicks to our auction site. Online fans can also enjoy us in-person, as our appointment-only showroom with over 275 motorbikes doubles as a museum with ever-changing bikes on display. A membership program allows our closest fans to enjoy Iconic in an intimate way, whether it’s access to our lounge, group rides, or even private track days.

We believe no other auction site offers our level of white-glove services, which make us a one-stop shop for our clients: we get daily requests for service work, paint work, custom builds, import/export, domestic transport, and sourcing/placing of rare motorbikes. At Iconic Motorbikes, customers not only find their dream bike, but are also able to have it fully serviced and delivered ready to ride. If you can dream it up, our team will make it happen.

the problem

The live auction space is a flawed industry 

According to our research and personal experience, the live auction space has been traditionally tainted, flawed, and unethical. Our clients express concerns about the lack of background information, inadequate documentation, difficulty with inspections, lack of follow-up with post-sale paperwork, and chandelier bidding, all of which can frequently lead to a customer who regrets their purchase and sours them on future business.

Transportation consistently falls short of expectations 

Our clients constantly give us positive feedback on the ease of buying, selling, and servicing their motorbikes – we’ve had bikes sent from as far as New York and Florida to us just for maintenance as our service shop is so well-regarded with specialty motorbikes. However, transportation is a nightmare due to a general lack of accountability: no tracking information, false promises, damage issues, and missed deadlines from independent shippers frustrate our clients and affect our cash flow, as the longer one of our acquisitions sits on the road, the longer we are floating the inventory expense.

THE solution

Introducing Iconic Live

In the spring of 2023, Iconic Motorbikes plans to change the face of online auctions with “Iconic Live”, an event we will launch in alliance with the world-renowned Barber Vintage Motorsports Museum in Birmingham, Alabama. They are creating the Revelry at Barber, what they want to be “the greatest motorsports celebration in the United States”, and Iconic will be involved in two ways. The Revelry at Barber will be host to Iconic’s first live auction, and after the event is over Iconic will host an exclusive 2-day track event for our clients at Barber’s legendary 2.38 mile race course. Over the course of just a few days, our clients will be able to experience an incredible motorsports party, purchase the motorcycle of their dreams at Iconic Live, and then ride that dream bike at one of the best courses in the United States – that is what Iconic is all about.

Introducing Iconic Transport

Our next goal is to bring transportation in-house with a two-pronged approach. We have developed a proprietary crating solution to better utilize LTL networks for clients who want the best balance of efficiency and cost. For clients who need the ultimate in service, we will acquire trucks and trailers to cover the country, delivering their motorbikes in a timely manner with regular updates.

This also benefits Iconic as we will be able to bring our own acquisitions for sale or service in much quicker, speeding up our turnaround on investments. 

Longer term, we plan to establish an “Iconic East” location on the east coast to initially serve as a transportation hub with the ability to grow into a storage facility, service center, and sister location to our current showroom at the Santa Monica Airport.

the market

Motorbike icons in a niche market

When it comes to our market, our typical customer looks something like this:

  • Average Age: 42
  • $195,000 average annual income
  • Owns 3+ bikes

The largest motorcycle-specific live auction in the US reached $22 million in sales this year over a four-day period. Our largest online auction competitor’s gross sales exceeded $800 million in sales. And while they own the car market, we feel we are one of the main owners on the motorbike side and offer a much larger array of white-glove services. Our membership program is constantly growing so other passionate enthusiasts can experience all the exciting things that Iconic is involved in.

Our traction

Our client base continues to expand…Worldwide!

We’re proud to share that in the last 6 months:

  • Our 2021 gross revenue exceeded $7.5 million in sales, up from $4.9 million the year prior. We're confident we're on track to hit $10 million in sales for 2022.
  • We went from 2-3 auctions a day to 5-7 on a given day
  • We just completed a remodel of our hangar to better accommodate our growing staff as we’ve added 3 more employees

Along with that, we have hit major growth and social media milestones that have helped us organically cultivate a cult-like following across the world.

  • We have bought and sold motorbikes in over 20+ countries and counting
  • 1.6 million monthly post reach, with up to 19 million monthly impressions 
  • 155,000 Instagram followers 
  • 60,000 Facebook followers


why invest

Iconic Motorbikes is keeping the throttle pinned


We think Iconic Motorbikes has already taken a stronghold on the international motorbike industry. Now, it’s time to expand our white-glove services to handle transport nationwide (and worldwide), while offering stellar club member benefits.

Iconic has established ourselves in the online auction world and is well-poised to take on live auctions with an understanding of what motorcyclists want in a bike as well as an experience, topped off with our unique white-glove service that can handle any requests. 

With our strong following and growing reach in social media, we are constantly approached with opportunities to acquire collections, estate sales, and rare motorbikes. This segment of our business yields solid margins, and with additional funding we can continue the momentum.

We have strong established relationships with the major players in the motorcycling industry, a passionate customer base, and a business-minded team. At Iconic Motorbikes, we believe we fill all the voids to meet consumer demand, and our growth has backed that up. Now it’s time to scale: join us, and invest in the idea that every bike is Iconic to someone.  


3100 Donald Douglas Loop North, Hangar 1
Santa Monica, CA 90405

Iconic Motorbikes has a guiding principle: “every bike is Iconic to somebody.” That’s why we seek out everything from fixer-uppers to concourse-level restorations and make it easy and fun for our clients to obtain their dream bike. We’re based in Santa Monica, California but have a worldwide presence, and we’re looking for partners to pin the throttle with us as we grow our core business and expand our portfolio of services.


Thomas A Tromp "Adam"
Thomas A Tromp "Adam"
CEO - Founding Partner & Director

I have a rather extensive background in Domestic Logistics working for some of the larger LTL carriers in the USA and (through a meeting over a motorbike) found an opportunity at a up and coming Toy & Consumer Goods manufacturer. When I started, we were right around $100 million in sales but after 15 years, we exceeded well over $1 Billion in revenue.  

Abhinay Eswarappa

Abhinay Eswarappa

COO & Director

Founder of Bike-urious, a globally-recognized Media / blog for the motorbike industry. Abhi brings an extensive list of contacts and relationships from many of the OEMs as well as parts/accessory manufacturers, and media outlets. Abhi was on the masthead of Motorcyclist Magazine and freelanced with Maxim, Men’s Journal, Revzilla, ADV Pulse, and more. He was the founding partner of a Health I.S. Company where he departed in 2020 to work full time at Iconic.  

James V Branstetter " Vic"

James V Branstetter " Vic"

CFO & Director

Vic has a very extensive background in Hospitality as a Founding Partner of the Hillstone Restaurant Group (Sold his stake in 2010). He currently sits on the Board for Gordon Ramsey Enterprises and advises on many start-up restaurants / hotels. Vic is very well known in the car and motorbike communities with an ever-changing collection of exotic vehicles that include aviation.


Iconic Motorbikes
Aug 19, 2022
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares



Iconic Motorbikes, Inc.

Corporate Address


3100 Donald Douglas Loop North, Hangar 1, Santa Monica, CA 90405

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives*

Amount Based:


Stockholder Jacket plus a 5% bonus shares.

Stockholder Jacket plus 10% bonus shares and an invite to bi-annual stockholder meeting at our Corporate Office.

All the same perks as the $25,000 level. Additionally, Free membership to our Iconic Members Only Club. This Club allows for discounts, first invites to events and track days, Open access to our Corp office to play pool, enjoy the lounge, etc. Priority access to our Service Departments and Transportation segments, bike storage...the specific list is on our auction site under Members only

*All perks occur when the offering is completed.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.


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Ride Apart

Hide Your Wallets, Iconic Motorbikes Is Doing Auctions Now

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Roadracing World & Motorcycle Technology

Shops: Iconic Motorbikes

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Seit 1992 in der Kiste - für 70.000 Dollar verkauft

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`93 Honda CBR900RR Goes For $24,000



June 28th, 2022 Update from Iconic's Exec Team


June 20th, 2022 Update from Iconic's Exec Team


May 28th, 2022 Update from Iconic's Exec team


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Iconic Motorbikes.



Stockholder Jacket plus a 5% bonus shares.



Stockholder Jacket plus 10% bonus shares and an invite to bi-annual stockholder meeting at our Corporate Office.



All the same perks as the $25,000 level. Additionally, Free membership to our Iconic Members Only Club.




Cancel anytime before 48 hours before a rolling close or the offering end date.


REWARDSWe want you to succeed and get the most out of your money by offering rewards and memberships!
SECUREYour info is your info. We take pride in keeping it that way!
DIVERSE INVESTMENTSInvest in over 200 start-ups and collectibles!

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