Honeydrop offering is now closed and is no longer accepting investments.

From the Bee To The Bottle

INVEST IN HONEYDROP TODAY!

We make premium cold-pressed Lemonades made with a "drop" of Raw Honey while containing just 4g of sugar & 16 calories per bottle.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Honeydrop

REASONS TO INVEST

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Honeydrop’s products are distributed & supported all across the New York tri-state area with the largest premium beverage distributor in the region as well as nationally with warehouse distributors.

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Honeydrop is developing multiple innovative shelf-stable products across a number of new categories available to ship via eCommerce & set to launch over the next year.

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Honeydrop has built a cult following of celebrity & socially influential fans who continue to organically support us & who we plan to work with across a number of new exciting marketing campaigns to promote brand awareness going forward.

ABOUT

HEADQUARTERS
22660 Pacific Coast Highway, Unit 103
Malibu, CA 90265
VALUATION
$17.27M

We make premium cold-pressed Lemonades made with a "drop" of Raw Honey while containing just 4g of sugar & 16 calories per bottle.

TEAM

Andrew Lorig
Andrew Lorig
President & CEO

Andrew is the President of Honeydrop where he is responsible for the marketing, sales, and overseeing operations for the company. Andrew has over 10 years of traditional beverage marketing and sales experience. He was previously CMO of Honeydrop where he passionately led the marketing for the company including ideating and creating new SKUs and forming partnerships with influencers and celebrities to generate buzz for the company. He also has experience managing and working with our largest distributors in NY and Los Angeles.

David Luks
David Luks
Founder & Board Director

David has over 20 years of CPG marketing and sales experience. He is the founder of Honeydrop, which he started after being diagnosed with cancer and wanting a low sugar lemonade with unrefined ingredients such as raw honey.

Previously, David spent over eight years with PepsiCo where he developed marketing campaigns, launched new products, and managed the P&L for Pepsi, Diet Pepsi, Pepsi’s Energy Drink Portfolio, and SoBe Beverages

Prior to PepsiCo, David worked with ACNielsen, where he provided market research and consulted for such CPG clients as Colgate Palmolive, the Hain Food Group, and Revlon.

David currently works as an advisor for CPG brands in the supplement and plant protein spaces.

Jeremy Friedman

Jeremy Friedman

Board Director

Jeremy is currently COO of Revitin, an early-stage health care company focused on the oral microbiome and products that nurture the mouth’s native bacteria for optimal health. He is also a Managing Director at Green Circle Capital, an investment bank focused on M&A and capital raises in the health and wellness space. Previously he spent seven years on the buy-side, investing in the health and wellness industry, as well as special situations, where he worked for the family office Palm Ventures and the venture fund New Ground Ventures. Previously he spent 10 years at Bear Stearns and the boutique bank Integrated Finance where he focused on M&A. Prior to investment banking, Jeremy worked in Mexico City as a management consultant for a spin-off of Booz Allen Hamilton. He earned a B.A. from Stanford University and an MBA from the University of Chicago.

Bill Davis

Bill Davis

Board Director

Bill is the Managing Director for Stance Capital, LLC. Prior to Stance, Mr. Davis was co-founder and Managing Director of Empirical Asset Management, and Portfolio Manager on EAM Sustainable Equity, a strategy he launched in 2014. Prior to co-founding Empirical, he was the founder and CEO of Ze-gen, a venture and private equity-backed renewable energy company. Mr. Davis received a B.A. from Connecticut College, and his career in business has included serving as CEO or founder of numerous companies including Database Marketing Corporation in 1986, Holland Mark in 1997, and Cambridge Brand Analytics in 2003. He is Vice-Chair of Impact Infrastructure, LLC, and serves on not-for-profit boards of Ceres and Seven Hills Global Outreach. He is a founding member of the President’s Council of Ceres. Mr. Davis has taught at Columbia University Center for Environmental Research and Conservation, and guest lectured at Harvard College, Harvard Business School, MIT, MIT/Sloan, and Vanderbilt University.

Lane Cheek

Lane Cheek

Creative Director of Media Production, Board Director

Lane is a film and tv producer and writer. She began her career as one of the youngest members of IATSE working in Set Design, Art Coordinating, and Assistant Prop Master for shows like “Modern Family”, “The Vampire Diaries” and “The Bachelor”. She recently produced the show, “License to Kill”, and the environmental documentary, “Our Planet 360”. She is currently in pre-production on a drama feature set to shoot in California this fall and co-wrote a rom-com feature that she is producing with Resonate Entertainment. She serves as a judge at the Mammoth Film Festival and resides in Los Angeles. Lane is a producer for Like Minded Entertainment, and works for the company approximately 5 hours a week.

Taylor Frost

Taylor Frost

Creative Director of Brand Development

Drawing from her background in Apparel with a focus on Creative Direction, Taylor Frost joined the Honeydrop team in 2019. Throughout her career, she has played a key role in record sales increases and company pivots for her brands, which range from Fortune 50 to the startup world. From Show Me Your Mumu and Dillard's department stores, to beverage and small accessory categories, Taylor has extensive experience navigating the full B to C customer lifecycle. She specializes in creating content and executing campaigns that engage the customer to the point that they feel ownership in the brand lifestyle, and become loyal consumers. For Honeydrop, she is responsible for visuals, content creation and brand positioning along with the Marketing team.

Katie Durko

Katie Durko

Advisor to Board of Directors

Katie Durko is the co-founder of The Edit, a female-founded creative social media agency that builds lifestyle, beauty, celebrity & fashion brands, as well as personalities into trending and relevant household names. Prior to the development of The Edit, with an extensive background in digital marketing, social media, and public relations, Katie worked with brands such as Burberry and Monique Lhuillier, helping leverage their brand presence to its fullest potential. In late 2015, she founded a boutique social media agency called The Social Kat, specializing in social media management for brands.

TERMS

Honeydrop
Overview
PRICE PER SHARE
$0.70
DEADLINE
Nov 27, 2021
VALUATION
$17.27M
AMOUNT RAISED
$365,075.23
Breakdown
MIN INVESTMENT
$249.20
MAX INVESTMENT
$106,999.90
MIN NUMBER OF SHARES OFFERED
14,285
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
1,528,571

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Honeydrop, Inc.

Corporate Address

:

22660 Pacific Coast Highway, Unit 103, Malibu, CA 90265

Offering Minimum

:

$9,999.50

Offering Maximum

:

$1,069,999.70

Minimum Investment Amount

(per investor)

:

$249.90











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

14,285

Maximum Number of Shares Offered

:

1,528,571

Price per Share

:

$0.70

Pre-Money Valuation

:

$17,269,896.00











Voting Rights of Securities Sold in this Offering

Voting Proxy.  Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days

In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal shall not direct transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

Investment Incentives and Bonuses*

Time-Based

Super Early Bird

Invest in the first 48 hours and receive 15% Bonus Shares.

Early Bird

Invest in the first week and receive 10% Bonus Shares.

Friends & Family

Invest in the first two weeks and receive 5% Bonus Shares.

Amount-Based

Tier 1 | $249

Receive a case of Honeydrop lemonade.

Tier 2 | $500

Receive a case of Honeydrop + a Honeydrop t-shirt.

Tier 3 | $1,000

Receive 10% off for life + a case of Honeydrop + a tye die t-shirt.

Tier 4 | $2,500

Receive 5% Bonus Shares + lower tier perks.

Tier 5 | $5,000

Receive 10% Bonus Shares + lower tier perks.

Tier 6 | $10,000

Receive 15% Bonus Shares + lower tier perks.

Tier 7 | $15,000

Receive 20% Bonus Shares + lower tier perks.

Tier 8 | $20,000

Receive 25% Bonus Shares + lower tier perks.

*All perks occur after the offering is completed.

The 10% Bonus for StartEngine Shareholders

Honeydrop, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $0.70 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $70. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.

PRESS

Article Image
Women's Health

Nina’s preferred spirit with pamplemousse La Croix and Honeydrop lemonade (the charcoal and unicorn flavors are her faves)

Article Image
BevNet

Honeydrop Lemonade Announces New Distribution, Retail Partnerships










ALL UPDATES

11.27.21

TODAY IS YOUR LAST CHANCE TO INVEST!

TODAY IS YOUR LAST CHANCE TO INVEST IN HONEYDROP!


11.26.21

LAST CHANCE TO INVEST IN HONEYDROP

LAST CHANCE TO INVEST IN HONEYDROP!

-2021 online sales are up over 500% from last year.

-Honeydrop recently brought on Country Music Star Tyler Rich & actor, Sabina Gadecki Rich as investing partners and strategic advisors to the brand. 

-Launched all new Lip Balm line infused with premium Manuka Honey.

-Launched with MacMahon Farms, a new distribution partner for the New York TriState area.

-Set to launch Wellness Shots infused with Manuka Honey Q1 2022.

-Partnered with a second  co-packing facility to produce lemonades and shots on west coast which will minimize out of stock situations &  cut down on shipping costs.

-Set to launch on Amazon Q1, 2022

Honeydrop is poised for massive growth and with your help we can scale up that much faster.  

Check out the amazing incentives for joining the Honeydrop family and invest today!


11.24.21

3 DAYS LEFT TO INVEST

ONLY 3 DAYS LEFT TO INVEST IN HONEYDROP


11.19.21

2021 ONLINE SALES -BEST YEAR EVER!

Honeydrop’s 2021 online sales numbers are up 527% from this time last year and are now better than 2018, 2019 & 2020 combined!

1 Week LEFT TO INVEST IN HONEYDROP & JOIN US ON THIS AMAZING RIDE! 

11.12.21

Honeydrop, Inc. Announces Partnership With Country Music Star Tyler Rich & Actor Sabina Gadecki

https://www.bevnet.com/news/2021/honeydrop-inc-announces-partnership-with-country-music-star-tyler-rich-actor-sabina-gadecki

Honeydrop, Inc. Announces Partnership with Country Music Star Tyler Rich & Actor Sabina Gadecki

Malibu, CA – November 8th, 2021 – For Immediate Release – Honeydrop, the original cold pressed lemonade company offering consumers the health benefits of raw honey, today announced a new partnership with country music star Tyler Rich and actor Sabina Gadecki. The two are joining the Honeydrop team as investing partners and strategic advisors, helping to grow brand awareness, innovate new products & promote brand initiatives.

 Gadecki and Rich were introduced to Honeydrop in 2018 by longtime friend Lane Cheek, President of the Honeydrop Media Group and they became immediate fans of the products.  This led to an exploration of how to work together to expand the Honeydrop brand across the entertainment media space. “I’m beyond thrilled to welcome Sabina & Tyler to Honeydrop and for the endless creative opportunities we can produce together. They are extremely talented & hard-working individuals who perfectly embody the fun & active spirit of the brand we are building. Getting to work with people I consider family is just the cherry on top,” said Cheek. The partnership comes at a time when Honeydrop is evolving into something new coming out of the pandemic - the company has expanded its internal team as well as introduced new categories in order to offer consumers even more ways to reap the amazing health benefits of raw domestic and manuka honey, including future beverage lines as well as topical beauty products and wellness supplements. 

“For generations, active vocalists & entertainers have used the benefits of raw honey as a secret weapon to keep their voices strong and promote a healthy immune system. We are beyond grateful to have Sabina & Tyler as fans of the brand and for all the amazing insight & support they will provide as advisors to our team going forward.” said Honeydrop CEO Andrew Lorig.  As strategic advisors in Honeydrop, Gadecki and Rich will be deeply involved in brand strategy and the expansion of the company to new markets, advising on product conception and the development of high impact experiential activations.

 “We feel incredibly lucky to become partners in such an amazing company and even better people to create alongside. It’s rare you find a product as great as Honeydrop, that supports a cause beyond its own with every purchase. Animal rescue has always been a huge passion of ours so knowing Honeydrop helps save our bees is really important. Through our initiative “Rich Rescues”, we raise awareness of animals in need, with tour stops.  So, now we can add bees to the list along all those dogs and cats! We are thrilled to be a part of Honeydrop!” Said Rich and Gadecki.

 ABOUT SABINA GADECKI RICH & TYLER RICH:
Sabina Gadecki is an American actor and model who has had major recurring roles and appeared in TV shows such as L.A.’s Finest, Narcos, The Affair and House of Lies.  She has also appeared in films like Entourage & False Positive. Sabina studied International Business & Communication at Fordham University while pursuing a career in modeling and acting in New York City. Tyler Rich is an American country music singer from California signed to Big Machine Record’s The Valory Music Co. His debut album TWO THOUSAND MILES features GOLD-certified “The Difference,” plus Tyler most recently released “Better Than You’re Used To” and “A Little Bit Of You” is out November 12.  The couple was married, September 2019 at a Festival themed wedding in Tennessee, reminiscent of their initial meeting at Stagecoach.

 ABOUT HONEYDROP, INC:
Honeydrop is an active lifestyle brand made with the highest quality ingredients with the goal of supporting your healthy lifestyle while trying to leave the planet a better place than how we found it. Honeydrop’s cold-pressed lemonades are never heated, made with just a drop of raw honey, and contain just 4g of sugar & 16 calories per bottle. Honeydrop has also recently launched a new line of Manuka Honey infused lip balms this fall with plans of more product expansions in coming months. Additionally, we support our most important friends, the honey bee, by providing a portion of proceeds from every product purchased to our friends at Honeylove.org to help SAVE THE BEES.

 

Learn more at www.honeydrop.com or email hello@honeydrop.com

Follow Us: http://www.facebook.com/Honeydropbev

Like Us: @Honeydrop

Watch Us: @honeydrop_inc 


11.08.21

3 Reasons to Invest in Honeydrop.... with 3 Weeks Left!

1. Amazing new product lines set to launch which infuse the incredible benefits of honey into your active lifestyle.

2. Incredible team with decades of experience across food & beverage, consumer goods and entertainment production.

3. WE ARE DONATING A PORTION OF ALL PROCEEDS TO HONEYLOVE.ORG TO HELP SAVE THE BEES!!!

11.04.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Honeydrop has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Honeydrop be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

11.04.21

HONEYDROP TO SPONSOR THE MAMMOTH FILM FESTIVAL

Honeydrop is thrilled to be returning as Official Sponsors of the Mammoth Film Festival 

Feb 3rd-6th 

Mammoth Lakes, Ca

11.03.21

BeeCome An Investor Today - Explore Investor Perks & Join our Community!

BeeCome An Investor Today - Explore Investor Perks & Join our Community!

26 Days Left!!!


10.28.21

30 DAYS LEFT TO INVEST IN HONEYDROP!

30 DAYS LEFT TO INVEST IN HONEYDROP!!!
-Online Sales up 566% year to date.
-Just produced our largest production run.
-Manuka Honey Lip Balms launching Fall 2021.

-New Distribution Partners.

-Wellness Shots infused w/ Manuka Honey launching Winter 2022.











REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Honeydrop.

$249.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$249.00

Tier 1

Receive a case of Honeydrop lemonade.

$500.00

Tier 2

Receive a case of Honeydrop + Honeydrop t-shirt.

$1,000.00

Tier 3

Receive 10% off for life + a case of Honeydrop + tye die t-shirt.

$2,500.00

Tier 4

Receive 5% Bonus Shares + lower tier perks.

$5,000.00

Tier 5

Receive 10% Bonus Shares + lower tier perks.

$10,000.00

Tier 6

Receive 15% Bonus Shares + lower tier perks.

$15,000.00

Tier 7

Receive 20% Bonus Shares + lower tier perks.

$20,000.00

Tier 8

Receive 25% Bonus Shares + lower tier perks.

JOIN THE DISCUSSION













0/2500

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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