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Technology to Protect Your Brain

HitCheck is helping to solve the worldwide health crisis of undetected concussions common among athletes and military personnel. The smartphone app’s patented, video game-like technology screens nine cognitive brain functions in just seven minutes. HitCheck produces an immediate brain health assessment – anytime, anywhere – providing medical professionals, athletic trainers, and active individuals a tool to assist in quickly identifying signs of concussion.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$76,442.70 Raised


The US market consists of 245 million Americans at significant risk of cognitive impairment including 126 million sports team members, 20.6 million military personnel and veterans, and 98 million Americans ages 55 years and older.*

HitCheck has secured a key partnership with the NFL Alumni Association and proudly serves the US Department of Defense through contracts and grants awarded by the Army and Air Force.

The HitCheck app is patented (US Patent #11154227 B2) and is an FDA-registered Class II Medical Device.

***Market statistics provided by Statista and Sports Market Analytics (source / source / source / source)

Revolutionizing the way head injuries are detected

Aimed at helping athletes, military personnel and active individuals, HitCheck meets the needs of a massive, yet underserved market. The app enables users to collect comprehensive and objective data on their lifelong brain health, which can then be shared with medical professionals, athletic trainers, and health care providers.

*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.

The Problem

Undetected concussions are a public health crisis 

3.8 million sports related concussions occur annually, with many more going undetected. 69% of athletes report having returned to play while experiencing concussion symptoms, and 50% of US Veterans experienced at least one head injury during service. TBIs (traumatic brain injuries) have been identified as one of the signature injuries of troops wounded in Afghanistan and Iraq, with over 430,000 active-duty military TBIs since 2000. In addition to their emotional burden, the economic burden of TBIs in the US is estimated to be approximately $76.5 billion.

Most athletic and military organizations are underserved by using complicated testing methods for head injuries, as they fail to collect valuable data to make critical health decisions. Additionally, most existing assessment tools and practices are either dated and unreliable or extremely costly and require patients to visit a lab or medical clinic.

The Solution

Immediate Brain Health Assessments - Anytime, Anywhere

Our patented video game-like cognitive tests track users’ unique brain performance over time, resulting in comprehensive, user-specific data that can be shared with medical professionals, athletic trainers, and health care providers. HitCheck is an FDA 510(k) Exempt Class II Medical Device that can be administered from a smartphone through fun and interactive “brain games” that can be completed in 7 minutes.

Designed to help large organizations prioritize brain health, HitCheck’s easy-to-use dashboard enables teams, schools, leagues and military units to manage the entirety of their players and personnel from one convenient app.

We offer affordable annual subscription plans with various pricing options suitable to organizations of all sizes – averaging about $3.50 annually per subscriber. With strong customer satisfaction and high annual renewal rates, HitCheck delivers a practical solution to the problem of undetected concussions, all for the price of a school lunch.

The Market

HitCheck serves a huge market eager for an affordable and accessible solution

Our potential US market consists of 245 million Americans at significant risk of cognitive impairment. This includes 126 million sports team members, 20.6 million military personnel and veterans, and 98 million senior citizens. The global sports technology market is worth $17.9 billion and is expected to reach $40.2 billion by 2026.

While most of our competitors offer tests that must be administered in a clinic, HitCheck is one of the first companies to market a smartphone cognitive assessment aid that provides immediate results. Our comprehensive cognitive assessment tool offers a video game-like, immersive experience that our subscribers love!

Our Traction

Proudly serving the US Department of Defense and 5,000+ teams across youth leagues, school districts, colleges and universities nationwide 

HitCheck was registered as an FDA Exempt 510(k) Class II Medical Device in 2017, and the app was launched for IOS and Android at the beginning of 2018. In the summer of 2019, we closed $2.3 million in convertible notes, and we reached 200,000 subscribers; by late 2021, we secured both a patent (US Patent #11154227 B2) and a key partnership with the NFL Alumni Association.

The US Army awarded HitCheck a $108,000 development grant and the US Air Force awarded HitCheck two R&D grants for $50,000 each. Our other notable partnerships include Baylor Scott & White Health Care and Hamilton Health System. Not only do we serve the US Department of Defense, but our app is also used by 5,000+ sports teams and schools such as Texas Youth Football & Cheer, Pepperdine University, Play USA Rugby, and University of Portland.

Why Invest

HitCheck’s revolutionary technology is changing the game for good!

We believe that HitCheck will become the leading cognitive assessment test on the market, serving athletes, first responders, members of the construction and industrial workforces, veterans and military personnel, among others. We are also currently conducting additional R&D for the US military, pilot-testing a speech analysis add-on and developing a version of the app for the early detection of dementia.

With 245 million Americans at significant risk of cognitive impairment, there is finally a simple solution that allows for early detection and proper treatment!

HitCheck has the potential to help millions of people prevent and delay the effects of degenerative brain diseases, by making it easy to screen for signs of concussion/TBI, and possibly dementia, in minutes. As our subscriber base continues to grow, we couldn’t be more excited for what the future holds. We hope you will join us in leading the way toward better brain health for all!


1225 4th Street
San Francisco, CA 94158

HitCheck is helping to solve the worldwide health crisis of undetected concussions common among athletes and military personnel. The smartphone app’s patented, video game-like technology screens nine cognitive brain functions in just seven minutes. HitCheck produces an immediate brain health assessment – anytime, anywhere – providing medical professionals, athletic trainers, and active individuals a tool to assist in quickly identifying signs of concussion.


Mike Piha
Mike Piha
Co-Founder, Chief Executive Officer & Board Member

Drawing on more than 20 years of experience as a successful entrepreneur and business owner in Silicon Valley, Mike is an idea shaper, play caller, and team motivator.

One of Mike's true life passions is coaching youth football. For more than 30 years, he's volunteered his time to coaching and inspiring young athletes, many of which have gone on to play college and professional football. 

As co-founder of the NorCal Youth Football league, he has brought the game to more than 7,000 youth and in 2010, Mike was inducted into the American Youth Football Hall of Fame.

Dr. Jake Benford
Dr. Jake Benford
Co-Founder & Chief Medical Officer

Dr. Jake Benford is our co-founder and the medical mind behind HitCheck. As an ER and sports medicine physician with experience in concussion diagnosis and management, he has treated thousands of patients - both on and off the field.

Jake began his healthcare career in 1988 as an athletic trainer. After working with the NFL's San Francisco 49ers, he knew his true calling was in sports medicine and enrolled in medical school to start the next chapter of his career. In his two decades as an MD, Jake has worked with multiple professional, college, and high school athletic programs including the San Francisco 49ers, the NBA Development-League Santa Cruz Warriors, UCSC, and Cabrillo College.

Dr. Benford's primary occupation is working at CEP America LLC - Vituity (Mercy Emergency). He works 6-10 hours per week at HitCheck.

Brian Jian, MD, PhD

Brian Jian, MD, PhD

Chief Medical Advisor

Dr. Jian is a Board-Certified Neurosurgeon with a history of working in the hospital & health care industry, skilled in Medical Devices, Trauma, Emergency Medicine, and Public Speaking. 

Brian serves as a Neurosurgeon at Kaiser Permanente focusing on Cerebrovascular, Skull Base, Complex Spine, and Deformity. 

Brian leads the HitCheck data science and FDA efforts. He has a Bachelor of Arts (BA), Bachelor of Science (BS), Neuroscience and History and Philosophy of Science (HPS), Doctor of Medicine (MD), and Doctor of Philosophy (PhD), Neurosciences from the University of Pittsburgh and University of Pittsburgh School of Medicine Medical School with a residency at University of California San Francisco Neurosurgery.

Brent Jones

Brent Jones

Athletic Advisor

Brent Jones Played 12 years in the National Football League, including 11 with the San Francisco 49ers, where he played in 4 Pro-Bowls, was a three-time All Pro performer and a three-time Super Bowl Champion. Brent was honored as the NFL's Bart Starr Award recipient in 1988 for outstanding character in the home, on the field and in the community. He has been inducted into the College Football Hall of Fame for both Division I and Division II.

As the Co-Founder and Managing Director of Northgate Capital in March of 2000 - he and his business partner, Tommy Vardell, raised $5B and worked alongside the premiere venture capital firms in Silicon Valley. Brent has been the keynote speaker at some of the valley's most high profile companies, including Cisco, Google and Palo Alto Networks and has led investments in many exciting start-ups over the past 16 years. Some of these include Carbon3D, Palo Alto Networks, Admob, Meraki, Ring Central, Drawbridge, and Blue Danube.

Marques Colston

Marques Colston

Athletic Advisor

Marques Colston is a retired NFL wide receiver that played college football at Hofstra University, and was drafted by the New Orleans Saints in the seventh round of the 2006 NFL Draft. He helped the Saints achieve victory in Super Bowl XLIV with seven receptions for 83 yards against the Indianapolis Colts. 

He is the Saints' all-time franchise leader in receiving yards, yards from scrimmage, receiving touchdowns, total touchdowns, and total receptions.

Rick Mirer

Rick Mirer

Athletic Advisor

A former professional football player, Rick Mirer, is now an entrepreneur and philanthropist. While in the NFL, he founded the Mirer Family Foundation to assist children in his hometown and beyond and to provide Notre Dame scholarship funding for scholars in the surrounding area. Rick graduated from Notre Dame with a B.A. in Marketing in 1993. While in the NFL, Rick availed himself of opportunities to learn business skills through the NFL's Business Management & Entrepreneurial Program and attended the NFL Player Development Executive Program at the Kellogg School of Management. 

After retiring from football, Rick formed a new team and created Mirror Napa Valley. Mirror’s premium collection of Napa Valley wines has grown from start-up to an established brand. Rick has led this team and continues to run the business, even as his efforts have extended to growing his foundation.

Rick has been married to his wife, Stephanie, since 1994. They have three active sons; Morrison (23), Oliver (21) and Charlie (18).

David Brekke

David Brekke

Business Advisor

David Brekke is a senior at Goodwin law firms technology group where his practice focuses on corporate formations, venture capital financings, mergers and acquisitions, strategic transactions, and corporate governance for clients operating primarily in the renewable energy and sustainability technology spaces. David advises founders, investors, and companies at all stages as they bring technologies that improve our world to the market, to scale and to profitability. Prior to Goodwin David was an associate in the San Francisco office of Wilson Sonsini Goodrich & Rosati. David has a BA in Philosophy and Phycology from Columbia University, NYC where he played four years of football and a graduate of NYU School of Law, Doctor of Law (J.D.).

Allison Kumar

Allison Kumar

FDA Regulatory Consultant

Allison has 20+ years of regulatory experience, with 10 years at the FDA and over 10 years in the medical device and biotech industry. While at the FDA, Allison provided specialized and strategic direction to academia, industry, and government partners for alignment of novel, innovative medical devise development efforts. Allison has a Biomedical Engineering degree from Virginia Tec, a graduate degree from Georgetown University in Biothreats and Emerging Infectious Disease, and a graduated from the Harvard School of Public Health’s National Preparedness Leadership Institute.

Junior Bryant

Junior Bryant

Athletic Advisor

Junior Bryant is a former NFL defensive lineman who played six seasons for the San Francisco 49ers. Bryant was signed by the 49ers as an undrafted free agent. He appeared in 83 total regular season games, all with San Francisco, during his six-year career.

Dayne DuVall

Dayne DuVall

Senior Advisor

Dayne is our Senior Medical/Business Advisor managing the research efforts for the company and leading the grant-writing team. 

Dayne is the Dementia Education Coordinator at NSU Florida, Dr. Kiran C. Patel College of Osteopathic Medicine, where he conducts research on concussion and dementia and serves as an adjunct lecturer. Dayne has a BA in Business Administration from Liberty University.

Nishit Rathod

Nishit Rathod

Chief Technology Officer

Nishit is a 3x entrepreneur having built and sold 3 technology companies - including Co-founder and CTO of both Audiolife & GoodThreads.

Audiolife provided innovative services in the music industry and helped hundreds of thousands of clients including such accomplished artists as Paul McCartney, Rihanna, and Eminem. Audiolife was acquired by Alliance Entertainment in 2012.

GoodThreads provided integrated merchandise solutions for nonprofits and vendors to nonprofit organizations. GoodThreads was acquired by Zazzle in 2014.

Robert Lerner

Robert Lerner

Chief Financial Officer

Robert is a self-employed Consulting CFO to various companies in the software and related technology industries. He previously served in executive financial roles at public companies including Siebel Systems, Fortinet, Excite@Home (previously @Home Network), Sybase, and Cypress Semiconductor, as well as with private technology companies including AlienVault and Aerohive.

He currently serves on the board of KeyPoint Credit Union, a $1 billion credit union serving Bay Area technology employees, as well as with the Peninsula Chapter of Amigos de las Americas. He is also active in Financial Executives International (FEI). Robert earned his Bachelors's Degree in Accounting from Marshall University and his MBA from Georgia State University.

Jordyn Rortvedt

Jordyn Rortvedt

Customer Experience (Consultant)

Jordyn offered her services to help HitCheck baseline over 200 Colorado hockey players in the winter of 2016 and the rest is history! With over 8 years of experience in the customer service industry and a passion for sports and fitness, Jordyn is the perfect ally for coaches and leagues working to baseline their athletes.  

Jordyn is an avid runner - and as a mom of 3, spends much of her time chasing down energetic little ones in Broomfield, Colorado.

Geoff Wilson

Geoff Wilson

Business Advisor

Former Chief Operating Officer, KPMG Asia Pacific; Member of KPMG's Asia Pacific Executive Group; Board Member of the Australian Business Community Network; Board Member of Jawun Indigenous Corporate Partnerships; Board Member of the Sydney Festival; Member of the Great Barrier Reef Foundation Chairman's Panel; Council Member of the Australian School of Business; Council Member of Knox Grammar School; Member Male Champions of Change; Fellow of the Institute of Chartered Accountants; Fellow of Certified Practicing Accountants; and Member of the Australian Institute of Company Directors.

Former CEO of KPMG Australia.

Robert Simpson

Robert Simpson

Board Member & Business Advisor

Bob serves on the HitCheck Board of Directors. He is a CPA who started his career as an Army medic and then served at Walter Reed Medical Center. Bob has 50 years’ experience in the technology, accounting, financial management, hospitality, apparel, and wine industries. He is a hands-on executive who is skilled in developing and implementing financial systems. Bob provides dynamic leadership to support and enhance teamwork as he targets key areas for improvement and cost containment. Bob has a Bachelor of Science in Accounting from California State University, Fresno, CA and is a member of American Institute of Certified Public Accountants (AICPA) and Financial Executive International (FEI).

Jamie Schlueter, MD

Jamie Schlueter, MD

Medical Advisor

Jamie currently serves as an Emergency Room Physician at Providence Portland Medical Center, USA Women’s Hockey team MD and the University of Portland’s Head Athletic Trainer. 

Jamie is used to working with athletes. In addition to her hospital job, she's the team doctor for the Portland Thorns and for all University of Portland's men's and women's athletic teams, she also was an athletic trainer for the US Olympic Summer games in Los Angeles and a team MD for the XXII Winter Olympic games in Sochi, Russia. 

Jamie is a graduate from Texas Tech University Health Sciences Center School of Medicine, where she received her medical degree.


Jun 30, 2022
$10k - $1.07M
Common Stock
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives and Bonuses*

Time Based

Friends & Family Bonus

Invest in the first 5 days, receive 20% bonus shares

Super-Early Bird Bonus

Invest in the next 5 days, receive 15% bonus shares

Early Bird Bonus

Invest in the first month, receive 10% bonus shares

Amount Based

$500 Tier

Invest $500 and receive 1 year HitCheck subscription for 1 large team (value $159.99)

$1,000 Tier

Invest $1,000 and receive 1 year HitCheck subscription for 2 large teams (value $319.98)

$2,500 Tier

Invest $2,500 and receive 1 year HitCheck subscription 5 large teams (value $499.95) 

$5,000 Tier

Invest $5,000 and receive 1 year HitCheck subscription for 1 organization/school with unlimited teams up to 1,500 users (value $3,000) 

[Large team = up to 40 users]

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

HHITT, Inc. (d/b/a HitCheck) will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $0.53 / share, you will receive 110 Common Stock, meaning you'll own 110 shares for $53. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Insider Investment Notice

Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.


Article Image

US Sports Are Getting Serious About Concussions

Article Image
Training and Conditioning

Neurocognitive testing for the management of concussions

Article Image
Orange County Register

Be More Aware of Concussion Dangers While Surfing

Article Image
KLTV - Tyler, TX

Mobile app monitors student-athletes’ brain health from sidelines

Article Image
Athletic Business Journal

Baylor Scott & White Texas Spine and Joint Hospital Tyler Baselines Student Athletes with HitCheck Cognitive Assessment Across Texas



Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into HitCheck.



LD Freeman

a year ago

Hi, congrats on your achievements to date and very much needed product. I've reviewed the form C and have a couple of questions. 1. You mention competitors, it seems your only USP is the mobile app. But you also mention one that's on an ipad, to me that's a mobile assessment. Can you please explain your USP and patent in layman's terms and what can't be copied. 2. Why crowdfund? It seems you've raised $3M+ to date and have an opportunity for over $2.5M in government funds in the future. So, with modest CF traction in the first 30 days, why crowdfund? (I'll note the CF valuation is similar to your $400k private equity round, so no concerns on valuation.) 3.Which leads to my next question of the burn rate. You proved the proof of concept, but revenues are still modest. Per form C, profitablity is not in the near 3-5 years. So what's needed to start to increase revenue month-over'month, or is that not the focus at this time? Thanks for your time and to your success!



Sam Zanners

a year ago

Congratulations on the crowdfunding campaign ! Can you help me sort out some confusion I have about this current round of funding ? As of last week, it appears the total funding amount was a little north of $50k. Then about three days ago, it appeared to be a couple thousand dollars and updates to the campaign stated a second round had started. At the time of my posting, is the $63k all from second round investors since just 3 days ago ?



Ajith Potluri

a year ago

Hello Team SMARTfit is raising money on this platform is good one for collaboration with your company for physical and cognitive rehabilitation. Thank You



Lea C

2 years ago

Hi, could you give us an estimate of your 2021 revenue? Pease also let us know if you had any significant change in debt in 2021. Thank you!



Ajith Potluri

2 years ago

Hello HitCheck Team Congratulations for developing a great app. Please help me to understand better about your future business plans. 1. What are future plans, Is this a app or going to be expansion to this and create a business model. 2. Are you going to develop further follow up apps for the people with h/o concussion to screen for post concussion syndromes, long term effects of concussion are ADHD inattention, Depression, mood instability, cognitive dysfunction and some rare cases of movement disorders. 3.Am I investing in a app or in company. 4. what are your monetization plans, currently have any revenue, 5. what is your exit strategy for the investors. Appreciate your early response, so that investors can get in early and claim their bonus. All the best Ajith




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