GET A PIECE OF HERCULES MULLIGAN
Community built - We are a community built and funded business, relying on thousands of investors and drinkers to help us scale the company. We are also powered by one of the world’s largest Spirits-loving communities, Flaviar.
85% YoY Sales Growth - We are taking markets like a storm. With over 521 stores and bars sold in our initial core markets, partnerships with chain stores like Costco, Total Wine & More, Specs (TX), Binny’s (IL), and ABC Liquors (FL), and the DTC scale, our sales have grown by 85%, totaling over 40,000 sold bottles since launch.
Over $2M already raised - Our world-class team of founders with startup (Y Combinator) and liquor experience are backed by a community of 1,200+ crowdfunding investors and angel investors that have started companies like Svedka, Aviation and many others.
With thousands of new drinkers and fans, we want to give new and existing fans a new chance to become part of Hercules Mulligan and join us in building the future of spirits.
And who are we?
We're one of the best Ready-to-Drink beverages on the market with an unwavering community of investors and loyal consumers. We've worked to establish a strong network in the Spirits industry and are backed by a highly-experienced team.
Our sales have continued to soar 85% since last year. We have onboarded hundreds of new accounts, launched new SKUs and have started to scale nationwide.
Everyone loves a good cocktail, but making one at home can be a hassle: you don't know how or have the ingredients, the time, or the tools. Plus, most bottled cocktails are made with inferior Spirits and flavor systems from a laboratory. We’re here to revolutionize that completely.
Enter Hercules Mulligan, our take on Irish Old Fashioned with three rums, ryes, ginger and bitters and Manhattan cocktail with Irish, Rye and cherry bitters.
Hercules Mulligan is a ready-to-drink Old Fashioned that lets you enjoy a first-class, bar-grade cocktail at home with no inconvenience. We want our consumers to have a trusted, high-quality cocktail right in their home bar.
Simply pour over ice and enjoy. Easy as that.
We put the highest quality ingredients at the front of what we are doing. Hercules Mulligan Rum & Rye and Eyr & Rye are blended and bottled by our Master Blender Mario Mazza in Westfield, NY, and brought to you by Flaviar - one of the world's largest Spirits marketplaces.
Our aged Rums are sourced from French Guyana, Jamaica, and Puerto Rico, our aged Rye Whiskeys come from New York, Pennsylvania, and the Midwest US, and our Irish Whiskey is a blend of grain and malt whiskeys from Ireland. Rum & Rye’s fresh ginger is macerated by our partner Josh Morton in Brooklyn.
Enter: Our Irish take on Manhattan
A delicious second act of the blockbuster revolutionary Ready-To-Serve Bottled Craft Cocktail: the Irish-American Manhattan. Like the man, the latest release, Hercules Mulligan Eyr & Rye, lives a double life—blending two iconic Spirits from both sides of the pond, uniting their distinct features into a ready-to-serve Manhattan. The Irish twist on the classy & classic cocktail is a blend of three Rye Whiskeys, two Irish Whiskeys, aromatic and cherry bitters, and a splash of cherry juice. Hercules Mulligan Eyr & Rye pays tribute to the unsung hero of the American Revolution by adding an Irish twist to a classic recipe, creating balance among duality.
Does the name Hercules Mulligan ring a bell? Popularized in ‘Hamilton: An American Musical,’ Hercules Mulligan was an unsung hero of his time who tricked British soldiers into spilling their best-kept war secrets. Not to mention he also saved George Washington's life - twice. He was a real person with an incredibly badass story. Not to mention, Hercules Mulligan is now one of the most sold drinks at the Richard Rodgers Theater, the home of Hamilton.
We can't imagine a better inspiration for a brand that's about to lead the revolution in the ready-to-drink cocktail scene. We evoke the same sense of bold independence in Hercules Mulligan.
And it's not just us. Our data is backed by experts who awarded us a Double Gold medal at the 2021 San Francisco World Spirits Competition.
We are perfectly positioned in the cross-section of Whiskey, Rum, and RTDs. With the growing popularity of these categories, Hercules Mulligan has found an ever-expanding audience. These categories combined generated over $4.4 billion of revenue on a yearly basis, and they are projected to grow even more.
This is the best time for you to join.
According to our research, we are outrunning our competitors thanks to you, our community!
We are continuing our meteoric rise after accomplishing an amazing crowdfunding round last September. Here is how WE, the Hercules Mulligan Community, believe we are outrunning our competitors.
Building the brand - community way and with Flaviar
The Hercules Mulligan community is a mix of existing crowdfunding investors and Flaviar - one of the world’s largest Spirits communities, making the way we run the business, make decisions, and scale sales unique.
With Flaviar, we can rely on established distribution channels and help with scaling on-premise (bars and restaurants) and off-premise (liquor stores, etc.), and maintain a loyal direct-to-consumer community of hundreds of thousands of devoted Spirits lovers.
With hundreds of thousands of members, data points, and reviews, we can fine-tune our product, scale the sales, and land new accounts, thus enabling us to move and grow considerably faster and smarter than traditional Spirits brands, in our view.
Angels are joining our community
We know we cannot do or know everything by ourselves. Why not invite some of the world's smartest minds to join us. Over $1M has been submitted by angels like Guillaume Cuvelier, founder of Svedka and co-founder of Davos Brands - owners of Aviation gin; John McDonnell, President and COO of Patron Tequila; and Brian Zeug, ex Managing Director of Google.
Power of the media
Our meteoric rise and our superior product have received the attention of highly credible and well-respected media outlets, which reinforces our relevance, credibility, and interest to hundreds of new points of distribution.
Experience and team you could only wish for
Hercules Mulligan’s team consists of seasoned Spirits experts, entrepreneurs, and professionals in the heart of the world - New York City. The founding team has launched, scaled, and sold successful Spirits and digital businesses before - so we know what it takes and how to do it again.
Steve Luttmann, the founder of Hercules Mulligan, previously created Leblon, one of the most known Cachaça brands, and sold it to Bacardi. He has prior experience at an executive level from companies like Möet Hennessey and Unilever.
Mario Mazza, owner of Five & 20 Spirits distillery
Ryan Malkin, one of the country's best alcohol attorneys
Anthony Faletra, VP of Sales, 20+ years in sales leadership in the industry; General Manager, Hammer & Sickle Vodka; Brand Manager & Region Sales Manager, Redhook Ale Brewery
Since the previous crowdfunding round, we have also grown the full-time in-house team by 3 people.
We are taking the market by storm
With over 40,000 bottles sold since launch, our sales have grown by 85% from 2021 to 2022. We have sold out our first batch of Eyr & Rye in a few weeks and are scaling our on/off premise nationwide.
On and off-premise growth and accounts + map
With the hiring of our new VP of Sales, a veteran with 20+ years in the industry, we have opened 6 new states, and plan to quickly open 20 more states in the next 3-6 months, and be distributed in more than 35 states by the end of 2023. Our account base has grown from > 500 accounts in our core markets to > 1,200 accounts, and we expect to surpass 7,000 stores by the end of 2023.
The above image represents a produced photo of an actual campaign of the issuer.
Ratings and reviews
Due to our reliance on data from hundreds of thousands of Flaviar users to constantly improve our Spirit to perfection, Hercules Mulligan has garnered over 3,000 reviews and ratings from Flaviar members, resulting in an average rating of 8.2 out of 10, compared to the "other Spirits" category average of 7.6 out of 10. Recently launched Eyr & Rye is already becoming a next favorite with a 9.3 out of 10 rating.
*These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.
Even though we scaled the DTC sales, we still managed to keep an outstanding 18% repurchase rate, almost 3x bigger than the Flaviar standard. Now, this is sustainable growth.
Our Gross Profit margin is currently slightly above 45%, and we expect, with scale and innovation, for the margin to grow to 64% by 2026.
Since we are already ahead of the game regarding profits, we plan to invest in the geographic expansion over the next four years - expecting to achieve a break-even based on our current forecasts by 2025.
With a proven history of how Spirits brands of the future are built in the field of ready-to-drink cocktails to big groups, there is a clear path towards an exit. Our long-term objective is to sell the brand to a larger multi-brand portfolio Spirits company once we surpass 50,000 9L cases sold.
Our vision is to create an authentic and iconic Spirits brand and a community that will become a staple in the industry.
We want to show you how a Spirits brand of the future is built and how great it is to be part of one.
With so many new drinkers and fans, we want to give everyone a new opportunity to own a chunk of the future.
We will also develop product innovations to add to the Hercules Mulligan portfolio at higher price points and with different Spirits bases, creating other opportunities for consumers to enjoy the brand, leveraging credentials with our various communities along the way.
We are eager to claim an enormous chunk of this multi-billion dollar opportunity. We have the advantage, the resources, and the means that otherwise take years to build.
And this is where you come in.
We are here today to open the doors to a new round of funding and invite you to join in the success of Hercules Mulligan. There is strength in numbers.
We stand for community-supported Spirits. We stand for you. Stand with us and join the Spirits revolution with Hercules Mulligan.
Become part of the Bottled Craft Cocktails revolution and brand with $2M+ raised, 40,000 bottles sold, and 85% YoY sales growth. Fueled by one of the world’s largest Spirits-loving communities, Flaviar, we have developed one of the world’s most successful Bottled Craft Cocktail brands and communities.
Market Manager - NYC
Maximum Number of Shares Offered subject to adjustment for bonus shares
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Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
As you have previously invested in Hercules Mulligan, you are eligible for 5% additional bonus shares.
Friends and Family
Invest within the first week and receive 10% bonus shares.
Super Early Bird
Invest within the first two weeks and receive 7% bonus shares.
Early Bird Bonus
Invest within the first three weeks and receive 5% bonus shares.
Tier 1 | $100+
Receive Flaviar Base Membership + a 5% discount code for Hercules Mulligan products for 6 months.
Tier 2 | $250+
Flaviar Base Membership + a 10% discount code for Hercules Mulligan products for 6 months.
Tier 3 | $500+
Flaviar Base Membership, 1 bottle of HM Eyr & Rye or HM Rum & Rye + a 10% discount code for Hercules Mulligan products for 1 year.
Tier 4 | $1,000+
Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year + 1 bottle of Eyr & Rye and 1 bottle of Rum & Rye.
Tier 5 | $2,500+
Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year + 2 bottles of Rum & Rye, 2 bottles of Eyr & Rye, 1 bottle of Rye & Rye when it launches.
Tier 6 | $5,000+
Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year + 7 bottles of Rum & Rye, 2 bottles of Eyr & Rye, and 1 bottle of Rye & Rye when it launches.
Tier 7 | $10,000+
Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year.9 bottles of Rum & Rye, 2 bottles of Eyr & Rye, 2 bottles of Rye & Rye when it launches, and 3% bonus shares.
Tier 8 | $25,000+
Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year, 9 bottles of Rum & Rye, 2 bottles of Eyr & Rye, 2 bottles of Rye & Rye when it launches, and 5% bonus shares.
Tier 9 | $50,000+
Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year, 9 bottles of Rum & Rye, 2 bottles of Eyr & Rye, 2 bottles of Rye & Rye when it launches, and 7% bonus shares.
Tier 10 | $100,000+
Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year, 9 bottles of Rum & Rye, 2 bottles of Eyr & Rye, 2 bottles of Rye & Rye when it launches, and 10% bonus shares.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
Hercules Mulligan will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $3.12 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $312. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the Previous Investors Loyalty Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company will not incur any irregular use of proceeds.
Members get an extra 10% shares in addition to rewards below!
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Cancel anytime before 48 hours before a rolling close or the offering end date.
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.
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For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
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Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.
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