Log In

INVEST IN HERCULES MULLIGAN TODAY!

One of the most popular craft cocktail experiences at home

Become part of the Bottled Craft Cocktails revolution and brand with $2M+ raised, 40,000 bottles sold, and 85% YoY sales growth. Fueled by one of the world’s largest Spirits-loving communities, Flaviar, we have developed one of the world’s most successful Bottled Craft Cocktail brands and communities.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$494,544.71 Raised

REASONS TO INVEST

Community built - We are a community built and funded business, relying on thousands of investors and drinkers to help us scale the company. We are also powered by one of the world’s largest Spirits-loving communities, Flaviar.

85% YoY Sales Growth - We are taking markets like a storm. With over 521 stores and bars sold in our initial core markets, partnerships with chain stores like Costco, Total Wine & More, Specs (TX), Binny’s (IL), and ABC Liquors (FL), and the DTC scale, our sales have grown by 85%, totaling over 40,000 sold bottles since launch.

Over $2M already raised - Our world-class team of founders with startup (Y Combinator) and liquor experience are backed by a community of 1,200+ crowdfunding investors and angel investors that have started companies like Svedka, Aviation and many others.


Overview


Hercules Mulligan is scaling nationwide


With thousands of new drinkers and fans, we want to give new and existing fans a new chance to become part of Hercules Mulligan and join us in building the future of spirits.


And who are we?


We're one of the best Ready-to-Drink beverages on the market with an unwavering community of investors and loyal consumers. We've worked to establish a strong network in the Spirits industry and are backed by a highly-experienced team.


Our sales have continued to soar 85% since last year. We have onboarded hundreds of new accounts, launched new SKUs and have started to scale nationwide.

THE PROBLEM


Consumers want the quality craft cocktail bar experience at home but lack the tools, techniques, and time to achieve it 


Everyone loves a good cocktail, but making one at home can be a hassle: you don't know how or have the ingredients, the time, or the tools. Plus, most bottled cocktails are made with inferior Spirits and flavor systems from a laboratory. We’re here to revolutionize that completely. 


Enter Hercules Mulligan, our take on Irish Old Fashioned with three rums, ryes, ginger and bitters and Manhattan cocktail with Irish, Rye and cherry bitters.


THE SOLUTION


Leading the Revolution of Ready-to-Drink Cocktails


Hercules Mulligan is a ready-to-drink Old Fashioned that lets you enjoy a first-class, bar-grade cocktail at home with no inconvenience. We want our consumers to have a trusted, high-quality cocktail right in their home bar.


Simply pour over ice and enjoy. Easy as that.



We put the highest quality ingredients at the front of what we are doing. Hercules Mulligan Rum & Rye and Eyr & Rye are blended and bottled by our Master Blender Mario Mazza in Westfield, NY, and brought to you by Flaviar - one of the world's largest Spirits marketplaces. 


Our aged Rums are sourced from French Guyana, Jamaica, and Puerto Rico, our aged Rye Whiskeys come from New York, Pennsylvania, and the Midwest US, and our Irish Whiskey is a blend of grain and malt whiskeys from Ireland. Rum & Rye’s fresh ginger is macerated by our partner Josh Morton in Brooklyn.



Enter: Our Irish take on Manhattan


A delicious second act of the blockbuster revolutionary Ready-To-Serve Bottled Craft Cocktail: the Irish-American Manhattan. Like the man, the latest release, Hercules Mulligan Eyr & Rye, lives a double life—blending two iconic Spirits from both sides of the pond, uniting their distinct features into a ready-to-serve Manhattan. The Irish twist on the classy & classic cocktail is a blend of three Rye Whiskeys, two Irish Whiskeys, aromatic and cherry bitters, and a splash of cherry juice. Hercules Mulligan Eyr & Rye pays tribute to the unsung hero of the American Revolution by adding an Irish twist to a classic recipe, creating balance among duality.



Does the name Hercules Mulligan ring a bell? Popularized in ‘Hamilton: An American Musical,’ Hercules Mulligan was an unsung hero of his time who tricked British soldiers into spilling their best-kept war secrets. Not to mention he also saved George Washington's life - twice. He was a real person with an incredibly badass story.  Not to mention, Hercules Mulligan is now one of the most sold drinks at the Richard Rodgers Theater, the home of Hamilton.


We can't imagine a better inspiration for a brand that's about to lead the revolution in the ready-to-drink cocktail scene. We evoke the same sense of bold independence in Hercules Mulligan.



And it's not just us. Our data is backed by experts who awarded us a Double Gold medal at the 2021 San Francisco World Spirits Competition.


THE MARKET


We Own the Relevance, & the Hype


We are perfectly positioned in the cross-section of Whiskey, Rum, and RTDs. With the growing popularity of these categories, Hercules Mulligan has found an ever-expanding audience. These categories combined generated over $4.4 billion of revenue on a yearly basis, and they are projected to grow even more.


This is the best time for you to join. 


According to our research, we are outrunning our competitors thanks to you, our community!



We are continuing our meteoric rise after accomplishing an amazing crowdfunding round last September. Here is how WE, the Hercules Mulligan Community, believe we are outrunning our competitors.


Building the brand - community way and with Flaviar


The Hercules Mulligan community is a mix of existing crowdfunding investors and Flaviar - one of the world’s largest Spirits communities, making the way we run the business, make decisions, and scale sales unique.  

 

With Flaviar, we can rely on established distribution channels and help with scaling on-premise (bars and restaurants) and off-premise (liquor stores, etc.), and maintain a loyal direct-to-consumer community of hundreds of thousands of devoted Spirits lovers.


With hundreds of thousands of members, data points, and reviews, we can fine-tune our product, scale the sales, and land new accounts, thus enabling us to move and grow considerably faster and smarter than traditional Spirits brands, in our view. 




Angels are joining our community


We know we cannot do or know everything by ourselves. Why not invite some of the world's smartest minds to join us. Over $1M has been submitted by angels like Guillaume Cuvelier, founder of Svedka and co-founder of Davos Brands - owners of Aviation gin; John McDonnell, President and COO of Patron Tequila; and Brian Zeug, ex Managing Director of Google.



Power of the media 


Our meteoric rise and our superior product have received the attention of highly credible and well-respected media outlets, which reinforces our relevance, credibility, and interest to hundreds of new points of distribution. 



Experience and team you could only wish for


Hercules Mulligan’s team consists of seasoned Spirits experts, entrepreneurs, and professionals in the heart of the world - New York City. The founding team has launched, scaled, and sold successful Spirits and digital businesses before - so we know what it takes and how to do it again. 


Steve Luttmannthe founder of Hercules Mulligan, previously created Leblon, one of the most known Cachaça brands, and sold it to Bacardi. He has prior experience at an executive level from companies like Möet Hennessey and Unilever. 


Mario Mazza, owner of Five & 20 Spirits distillery


Ryan Malkin, one of the country's best alcohol attorneys


Anthony Faletra, VP of Sales, 20+ years in sales leadership in the industry; General Manager, Hammer & Sickle Vodka; Brand Manager & Region Sales Manager, Redhook Ale Brewery


Since the previous crowdfunding round, we have also grown the full-time in-house team by 3 people.


OUR TRACTION


We are going nationwide and growing 85% YoY


We are taking the market by storm


With over 40,000 bottles sold since launch, our sales have grown by 85% from 2021 to 2022. We have sold out our first batch of Eyr & Rye in a few weeks and are scaling our on/off premise nationwide.


On and off-premise growth and accounts + map


With the hiring of our new VP of Sales, a veteran with 20+ years in the industry, we have opened 6 new states, and plan to quickly open 20 more states in the next 3-6 months, and be distributed in more than 35 states by the end of 2023. Our account base has grown from > 500 accounts in our core markets to > 1,200 accounts, and we expect to surpass 7,000 stores by the end of 2023.


The above image represents a produced photo of an actual campaign of the issuer.


Ratings and reviews


Due to our reliance on data from hundreds of thousands of Flaviar users to constantly improve our Spirit to perfection, Hercules Mulligan has garnered over 3,000 reviews and ratings from Flaviar members, resulting in an average rating of 8.2 out of 10compared to the "other Spirits" category average of 7.6 out of 10. Recently launched Eyr & Rye is already becoming a next favorite with a 9.3 out of 10 rating.


*These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.


Even though we scaled the DTC sales, we still managed to keep an outstanding 18% repurchase rate, almost 3x bigger than the Flaviar standard. Now, this is sustainable growth.


Our Gross Profit margin is currently slightly above 45%, and we expect, with scale and innovation, for the margin to grow to 64% by 2026.



Since we are already ahead of the game regarding profits, we plan to invest in the geographic expansion over the next four years - expecting to achieve a break-even based on our current forecasts by 2025. 


With a proven history of how Spirits brands of the future are built in the field of ready-to-drink cocktails to big groups, there is a clear path towards an exit. Our long-term objective is to sell the brand to a larger multi-brand portfolio Spirits company once we surpass 50,000 9L cases sold.

WHY INVEST


We stand for community-built Spirits


Our vision is to create an authentic and iconic Spirits brand and a community that will become a staple in the industry.


We want to show you how a Spirits brand of the future is built and how great it is to be part of one.

 

With so many new drinkers and fans, we want to give everyone a new opportunity to own a chunk of the future.


We will also develop product innovations to add to the Hercules Mulligan portfolio at higher price points and with different Spirits bases, creating other opportunities for consumers to enjoy the brand, leveraging credentials with our various communities along the way.



We are eager to claim an enormous chunk of this multi-billion dollar opportunity. We have the advantage, the resources, and the means that otherwise take years to build.


And this is where you come in.


We are here today to open the doors to a new round of funding and invite you to join in the success of Hercules Mulligan. There is strength in numbers. 


We stand for community-supported Spirits. We stand for you. Stand with us and join the Spirits revolution with Hercules Mulligan.

ABOUT

HEADQUARTERS
1013 Centre Rd. Suite 403-A
Wilmington, DE 19805

Become part of the Bottled Craft Cocktails revolution and brand with $2M+ raised, 40,000 bottles sold, and 85% YoY sales growth. Fueled by one of the world’s largest Spirits-loving communities, Flaviar, we have developed one of the world’s most successful Bottled Craft Cocktail brands and communities.

TEAM

Grisa Soba
Grisa Soba
Chief Strategy Officer & Director

Founder Flaviar,Venture Partner, Pioneer Fund

Steve Luttmann
Steve Luttmann
Founder & CEO

Founder Leblon Cachaça (sold to Bacardi); Ex LVMH, Unilever.

Mario Mazza
Mario Mazza
Master Distiller & Director

Owner and General Manager, Five & 20 Distilling and Mazza Wines

Ryan Malkin
Ryan Malkin
Counsel & Director

Principal attorney, Malkin Law, In-House Counsel, Pernod Ricard

Amy Yakuboff

Amy Yakuboff

Brand Manager

Marketing and PR for brands including Campari America, Edrington, Atom Brands, Owl’s Brew

Frederic Lavoie

Frederic Lavoie

CFO

CFO Flaviar; Stingray Board of Directors, Mentor Techstar, SVP OnMobile Global, CEO Telesystem, CEO Modelcom

Scott Unruh

Scott Unruh

Regional Director

Well connected & educated individual who is versed in the Metro New York market - both on and off premise. Ex Constellation Brands Sales Manager.

TERMS

Hercules Mulligan
Overview
PRICE PER SHARE
$3.12
DEADLINE
Jul 6, 2023
VALUATION
$17.51M
FUNDING GOAL
$10k - $1M
Breakdown
MIN INVESTMENT
$102.96
MAX INVESTMENT
$1,000,000.56
MIN NUMBER OF SHARES OFFERED
3,205
MAX NUMBER OF SHARES OFFERED
320,513
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$1,561,021

$1,563,583

Cash & Cash Equivalents

$387,728

$1,038,737

Accounts Receivable

$156,281

$215,000

Short-Term Debt

$414,096

$468,886

Long-Term Debt

$385,000

$0

Revenue & Sales

$481,698

$135,000

Costs of Goods Sold

$263,279

$0

Taxes Paid

$0

$0

Net Income

-$1,314,916

-$74,289

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.



*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*


Loyalty Bonus | 5% Bonus Shares

As you have previously invested in Hercules Mulligan, you are eligible for 5% additional bonus shares.

Time-Based perks

Friends and Family

Invest within the first week and receive 10% bonus shares.

Super Early Bird

Invest within the first two weeks and receive 7% bonus shares.

Early Bird Bonus

Invest within the first three weeks and receive 5% bonus shares.

Amount-based Perks

Tier 1 | $100+

Receive Flaviar Base Membership + a 5% discount code for Hercules Mulligan products for 6 months.

Tier 2 | $250+

Flaviar Base Membership + a 10% discount code for Hercules Mulligan products for 6 months.

Tier 3 | $500+

Flaviar Base Membership, 1 bottle of HM Eyr & Rye or HM Rum & Rye + a 10% discount code for Hercules Mulligan products for 1 year.

Tier 4 | $1,000+

Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year + 1 bottle of Eyr & Rye and 1 bottle of Rum & Rye.

Tier 5 | $2,500+

Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year + 2 bottles of Rum & Rye, 2 bottles of Eyr & Rye, 1 bottle of Rye & Rye when it launches.

Tier 6 | $5,000+

Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year + 7 bottles of Rum & Rye, 2 bottles of Eyr & Rye, and 1 bottle of Rye & Rye when it launches.

Tier 7 | $10,000+

Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year.9 bottles of Rum & Rye, 2 bottles of Eyr & Rye, 2 bottles of Rye & Rye when it launches, and 3% bonus shares.

Tier 8 | $25,000+

Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year, 9 bottles of Rum & Rye, 2 bottles of Eyr & Rye, 2 bottles of Rye & Rye when it launches, and 5% bonus shares.

Tier 9 | $50,000+

Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year, 9 bottles of Rum & Rye, 2 bottles of Eyr & Rye, 2 bottles of Rye & Rye when it launches, and 7% bonus shares.

Tier 10 | $100,000+

Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year, 9 bottles of Rum & Rye, 2 bottles of Eyr & Rye, 2 bottles of Rye & Rye when it launches, and 10% bonus shares.


*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.


The 10% StartEngine Owners' Bonus

Hercules Mulligan will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $3.12 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $312. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the Previous Investors Loyalty Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

ALL UPDATES

06.02.23

Hercules Mulligan Trucks Hit The Road

Dear friends, investors and followers,

Hercules Mulligan trucks hit the road this week.


After announcing our expansion to 41 US States through a press release, we are ready to scale nation-wide. Hercules Mulligan is one of America's fastest growing RTDs as it continues aggressive expansion. We will now be available in over 40 markets across the United States. The distribution network has been built via independent local brand-building distributors combined with strong regional partners such as RNDC, Martignetti, and Empire.

Join us on this exhilarating journey and become an investor in Hercules Mulligan. By investing in our brand, you are not only investing in our growth but also becoming part of a passionate community that celebrates camaraderie, quality, and innovation. 

Hercules Mulligan Team

05.30.23

oin the Spirited Movement - Hercules Mulligan Welcomes Community Investors!

 Hercules Mulligan extends an invitation to investors seeking to join a spirited movement. 

As a community-driven business, we have built strong foundations through the support of numerous investors and dedicated enthusiasts who share our passion for exceptional spirits.

 We proudly collaborate with Flaviar, a renowned community of spirits enthusiasts, fuelling our progress. Our sales have experienced robust year-over-year growth of 85%, which showcases our market momentum. We have successfully sold over 40,000 bottles since our launch, with 521 stores and bars across our core markets and valuable partnerships with respected chain stores like Costco, Total Wine & More, Specs, Binny’s, and ABC Liquors.

 Our accomplished founding team, equipped with startup and liquor industry expertise, enjoys the backing of over 1,200 crowdfunding and angel investors who have previously launched notable ventures such as Svedka and Aviation. 

Join us on this spirited journey by investing in Hercules Mulligan today!

05.25.23

HM Launches EU Distribution

Dear investors and fans,

Early this week we successfully launched our EU distribution with a tasting event with one of the distributors and retailers in the Central European region.

We were extremely happy to see the same positive response by bar and restaurant owners as in the US, and first orders for on and off-premise are coming in.

This is aligned with our vision to have a strong expansion of Hercules Mulligan in the EU as well, and hope that we will see a lot of new and happy investors coming in from the EU.

INVEST NOW

05.24.23

Expanding Distribution with RNDC

Dear investors, fans, drinkers and friends,

We are thrilled to announce the news that just came in!

We are proud to share that we are expanding our relationship with RNDC and embarking on a new phase of distribution with this powerhouse in all control states (18 in total) and 6 additional open states. This nationwide commitment from RNDC marks a significant milestone that will undoubtedly have a profound impact on our sales and overall success!

This expansion not only signifies the growth of our company but also serves as a testament to the collective efforts and unwavering commitment of our team. We cannot wait to see trucks like these throughout the US.


Join us and invest in Hercules Mulligan.

05.17.23

Eyr&Rye nominated as best in class RTD!

Dear investors, fans, drinkers, and friends!

There is no shortage of great news when it comes to Eyr&Rye! After winning the Double Gold, San Francisco World Spirits Competition also nominated Eyr&Rye as the best in class RTD of 2023!

In addition to our accolades, Eyr&Rye is currently the second most claimed bottle in the Flaviar Surcharge Selection, which is a remarkable accomplishment. Our sales team is thrilled with the product's performance and its popularity in both on-premise and off-premise locations.

The winner of Best RTD will be revealed on June 17 in Las Vegas. 

We are also approaching $500k raised. Join our journey now and invest in Hercules Mulligan. 

05.11.23

Meet Hercules Mulligan Angels

Dear investors, supporters, and friends,

Hercules Mulligan has followed its vision of a community-built spirits brand, since its inception. We know we cannot do or know everything by ourselves, so we have invited some of the world's smartest minds to join our cause.

Since 2021, over $1M of investments were also submitted by our outstanding angel investors. Among those are,

Guillaume Cuvelier - founder of Svedka and co-founder of Davos Brands - owners of Aviation gin,

John McDonnell - President and COO of Patron Tequila,

Brian Zeug - ex-Managing Director of Google,

Cory Moelis - GroundUp Ventures, ex-LA Kings,

Ben Weinbroer - ex-Chief of Sales, Whistlepig.

We know we have the best setup of community and investors that will help us lead our ready-to-drink cocktail revolution.

You can still join this community and co-own Hercules Mulligan with all of us.

>>INVEST NOW<<

05.09.23

Q1 Earnings Call

Dear investors, fans, friends, and drinkers,

It was great to see all of you on yesterday's Q1 2023 Crowdfunding Board. We presented Q1 results, highlights, and lowlights and plan for the future. Live QA followed the presentation, and we were delighted to get such great questions. 

For all of you that have missed it, you can watch the recording here

https://youtu.be/Gy38BpOuuaA

Our campaign is still open, so take a look at our Q1 results and we hope that you will join our ready-to-drink revolution.

Hercules Mulligan Team

05.01.23

Eyr & Rye Wins Double Gold

Dear investors, fans, friends, and followers,

It's official! Our latest expression is joining the ranks of the most awarded spirits. Eyr & Rye - our Irish take on Manhattan cocktail has won a Double Gold at the renowned 2023 San Francisco World Spirits Competition.

The San Francisco World Spirits Competition is the oldest and largest competition of its kind, and winning the highest rewards shows why Hercules Mulligan is one of the most popular ready-to-serve cocktails out there.

With the great momentum of our crowdfunding campaign, we have also extended the timeline until July, so now you have more time to invest and co-own Hercules Mulligan with us.

Your.Hercules Mulligan Team

04.27.23

Action Required: reconfirm your investment to avoid cancellation!

Important information for current investors!

We have extended our campaign for another 60 days! Given this material change, the SEC requires all outstanding investors to reconfirm their investment as soon as possible, otherwise your investment will be cancelled, and you will need to reinvest. 

You can confirm your investment in 1 of 3 ways;

1. Reconfirm via email sent by StartEngine. Please make sure to check spam folder.

2. Log in to your StartEngine dashboard and reconfirm.

3. Email conctact@startengine.com with the subject 'Hercules Mulligan Investment' and the body stating I wish to confirm my investment into Hercules Mulligan.


We know this process is not ideal, but it is the only way to keep the campaign open. We are beyond grateful for all the investments and want to give more investors a chance to co-own Hercules Mulligan.


Your Hercules Mulligan team


04.26.23

Q1 Crowdfunding Board

Dear investors, fans, friends, and supporters,

We are grateful and happy with the results we have achieved during the first 3 weeks of this crowdfunding. Over $440k raised, hundreds of new and existing investors, and plenty of wins in recent weeks.

We would like to invite you all to this year's first Crowdfunding Investors Board, which will happen on May 8th at 8pm ET.

Q1 numbers will be reviewed, further plans for 2023 and beyond discussed, and some community conversation will be exchanged. 

For all of those who cannot join, or are based in the EU, the meeting will be recorded and sent to you afterward.

Hope to see you all there!

https://us06web.zoom.us/meeting/register/tZ0rcu2vqDsuGtXcTspEwRYrtpTq1nGvktOP

Hercules Mulligan Team

Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Hercules Mulligan.

$102

Tier 1

Receive Flaviar Base Membership + a 5% discount code for Hercules Mulligan products for 6 months.

$102

Earn 10% Bonus Shares

Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.

$250

Tier 2

Flaviar Base Membership + a 10% discount code for Hercules Mulligan products for 6 months.

$500

Tier 3

Flaviar Base Membership, 1 bottle of HM Eyr & Rye or HM Rum & Rye + a 10% discount code for Hercules Mulligan products for 1 year.

$1,000

Tier 4

Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year + 1 bottle of Eyr & Rye and 1 bottle of Rum & Rye.

$2,500

Tier 5

Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year + 2 bottles of Rum & Rye, 2 bottles of Eyr & Rye, 1 bottle of Rye & Rye when it launches.

$5,000

Tier 6

Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year + 7 bottles of Rum & Rye, 2 bottles of Eyr & Rye, and 1 bottle of Rye & Rye when it launches.

$10,000

Tier 7

Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year.9 bottles of Rum & Rye, 2 bottles of Eyr & Rye, 2 bottles of Rye & Rye when it launches, and 3% bonus shares.

$25,000

Tier 8

Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year, 9 bottles of Rum & Rye, 2 bottles of Eyr & Rye, 2 bottles of Rye & Rye when it launches, and 5% bonus shares.

$50,000

Tier 9

Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year, 9 bottles of Rum & Rye, 2 bottles of Eyr & Rye, 2 bottles of Rye & Rye when it launches, and 7% bonus shares.

$100,000

Tier 10

Flaviar Base Membership, 15% discount code for Hercules Mulligan products for 1 year, 9 bottles of Rum & Rye, 2 bottles of Eyr & Rye, 2 bottles of Rye & Rye when it launches, and 10% bonus shares.

JOIN THE DISCUSSION

0/2500

TG
Timothy Gardiner

4 days ago

I'm in Alabama. i see your product is not sold here, would there be a way to have the bottle for Tier 3 or higher shipped to a different location if it can't be shipped here?

1

0













JB
Jill Breker

20 days ago

Hi! Love this product! When do the rewards bottles ship and when does the 1 year discount begin? Once invested or once the current campaign closes?

1

0













SM
Steve Muir

a month ago

Can you please re-post the link to the Q1 Earnings Call. The link provided appears to be incorrect.

1

0













RH
Robeir Hanna

a month ago

How to track investment? Is there a way to get a statement of share price at time of investment vs now?

2

0













BC
Brian Colandrea

34 INVESTMENTS

2 months ago

I am interested in investing but I have no interest in the Flaviar membership. Is that something I'm going to be charged for, or will it just expire?

1

0













SW
Stephen Whittaker

5 INVESTMENTS

2 months ago

Sorry, had the decimal in the wrong spot... $135,000 in revenue. Thank you

2

0













SW
Stephen Whittaker

5 INVESTMENTS

2 months ago

This seems like a great product and I'd really like to invest, but can anyone explain how the company is valued at 17.5M on $13,500 revenue?

0

0

NG
Nicholas Geitner

2 months ago

I've just made my first investment! I really believe in this type of product, and this seems like a great one. I am curious about the Rewards -- how does the Flaviar membership reward work, and when will the rewards be triggered?

1

0













HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

WHY STARTENGINE?

REWARDS

We want you to succeed and get the most out of your money by offering rewards and memberships!

SECURE

Your info is your info. We take pride in keeping it that way!

DIVERSE INVESTMENTS

Invest in over 200 start-ups and collectibles!

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

PREVIOUSLY CROWDFUNDED
$1,263,892.22
RAISED
$494,544.71
INVESTORS
460
MIN INVEST
$102.96
VALUATION
$17.51M

@ 2022 All Rights Reserved

Apple Store Logo

Get To Know Us

Our Team

Careers

Blog

Important Message

IN MAKING AN INVESTMENT DECISION, INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE ISSUER AND THE TERMS OF THE OFFERING, INCLUDING THE MERITS AND RISKS INVOLVED. INVESTMENTS ON STARTENGINE ARE SPECULATIVE, ILLIQUID, AND INVOLVE A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.


www.StartEngine.com is a website owned and operated by StartEngine Crowdfunding, Inc. (“StartEngine”), which is neither a registered broker-dealer, investment advisor nor funding portal.


Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital, LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary, LLC, a broker-dealer registered with the SEC and FINRA/SIPC . You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system regulated by the SEC and operated by StartEngine Primary, LLC, a broker dealer registered with the SEC and FINRA. StartEngine Primary, LLC is a member of SIPC and explanatory brochures are available upon request by contacting SIPC at (202) 371-8300.


Investment opportunities posted and accessible through the site are of three types:


1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.


Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice with respect to any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy or completeness of any information. Neither StartEngine nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site. See additional general disclosures here.


By accessing this site and any pages on this site, you agree to be bound by our Terms of use and Privacy Policy, as may be amended from time to time without notice or liability.


Canadian Investors Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.


California Investors Only – Do Not Sell My Personal Information (800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to contact@startengine.com.


StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.