HANGOBI by Hang Obi, Inc offering is now closed and is no longer accepting investments.
INVEST IN HANGOBI BY HANG OBI, INC TODAY!
Hangobi: your go-to, delicious, plant-based daily multivitamin in a can.
$140,249.04 Raised
Reasons to Invest
- By combining delicious natural flavor with a reliable and recognizable impact, Hangobi is one of the first all-in-one “daily multivitamins” in a can. Feeling good never tasted so good.
We have strong traction online and exceptional retail trends. Online: 14k+ social media followers, videos with 50k+ views, $43.4k sales on Shopify and Amazon, 44%+ reorder rate over the last 90 days. Our physical presence: 121+ locations in NYC and counting since June 2022. Keynote partnerships projected in September 2022 will kickstart a high-velocity sell-through of our inventory in Q4 2022.
The $49.9B functional beverage market is booming but fragmented (source). We believe Hangobi is positioned to capitalize on this by combining a robust brand presence with reliable retail relationships. We were selected by AATAC (Asian American Trade Associations Council) as their primary functional beverage accessing 90,000+ convenience store member locations in the U.S.
OVerview
Flavor and convenience of a soft drink, function of a nutritional supplement
At Hangobi, we’re seeking to redefine healthy, functional beverages by introducing the one of the first “daily multivitamins” in a can. And did we mention it’s delicious?
Through our three plant-based flavor options all focused on effective, natural recovery– we've got you covered, whether you’re running a marathon or simply trying to push through the 2 pm lull:
Essential: clarity & balance
Wake: energy & focus
Calm: relaxation & stress relief
Focusing on whole, natural, plant-based, and recognizable ingredients, Hangobi fulfills daily vitamin intake while alleviating dehydration, nausea, headaches, lack of focus, and stress. With Hangobi, you can stay after what you want.
The Problem & Our solution
Bringing “daily supplements” to the mainstream market - all in a 12oz can
Competing on the field or at the office can be draining. Before Hangobi, there wasn’t a reliable option to replenish and rejuvenate. We set out to make a beverage that tasted great and had the nutritional chops to make us feel great too.
Hangobi provides convenient, plant-based recovery by combining top daily supplements in one great-tasting beverage that works right away.
Each can boasts six powerful plant-based ingredients – most competitors have only one. We’ve selected the healthiest ingredients from adaptogens and amino acids to antioxidants and anti-inflammatories. Our proprietary vitamin B complex delivers 7 B-vitamins at 100% daily value for balanced recovery.
Hangobi supports those that work hard, play hard, and stay in the game.
We drive retail and online sales through our website (hangobi.com), Amazon, social media, and an all-star team of Hangobi partners.
Hangobi has made strategic and enterprise-accelerating partnerships with professional athletes Rob Pannell (PLL), Foye Oluokun (NFL), Meredith Speck (NWSL), and a group of top-performing UFC Competitors (Vanessa Demopoulos, Jalin Turner, Terrance McKinney, Chris Guttierez, Claudio Puelles, and Alex Perez). Our team legitimizes the nutritional benefits of Hangobi and gives our consumers a clear reason to trust our products.
The Market & Our Traction
We believe Hangobi is positioned to be a market leader
Despite the huge growth trends in "better for you" consumer decisions, we do not believe the functional beverage segment has a market leader. The U.S. functional beverage market alone was worth $49.9 billion in 2021, growing at a 9.4% CAGR until 2030 (source).
We believe Hangobi could be that market leader - the next big player in recovery.
Hangobi is a new type of product that fits between low-effectiveness functional beverages (LifeAid / Vybes) and dietary supplements on the health spectrum. In our view, Hangobi is the clear option for reliable nutrition that actually makes a difference, and tastes great.
With a revenue of $50.9k+ ($43.4k online, $6.0k in retail, $1.5k in events) in ~6 months since launch, a series of high-profile partnerships, and an expanding retail footprint, we aim to lead this growing segment.
Most functional beverages offer just a single beneficial ingredient and have a weak flavor profile, resulting in a poor overall beverage experience. Hangobi, however, brings together 6 power ingredients that deliver tangible recovery, coupled with a delicious flavor and tasting experience.
We have a strong SEO presence with no keyword confusion (we are the only Hangobi). We’ve been covered by leading publications including BevNET, US Weekly, People Magazine, In Touch Magazine, Yahoo Finance, iHeart Radio, and many more articles detailing our product merit and CEO backstory.
*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.
We are now in 121+ independent stores in NYC alone (over just 3 months of selling since June 2022, 1.6 cases per location, 39 total reorders, with several locations 3+ reorders), and we’ve been selected by the AATAC (Asian American Trade Associations Council) the largest independent convenience store trade association in the US, with 90k+ members (source).
We have gained all this traction without the launch of our much desired, third flavor “Calm”, which was released to the market on August 16th, 2022. We anticipate the launch of this flavor to drive a high reorder rate from existing customers and unlock our “variety pack” which has been unavailable until Calm was ready. Further, from a retail perspective, we can now have 3 “facings” or can displays that can protect our position on the shelf.
WHY INVEST
Our goal is to redefine the functional beverage industry
Our vision for Hangobi is to become the leading functional beverage in the country.
We’re on track to become a recognizable household name that is sold online and in retail locations nationally. We’ve already built strong online traction (14k+ followers, $43.4k sales online) and are seeing exceptional retail trends in our 121+ locations (and counting). Our high initial store count is supported by strong in-store performance, notably cases per store (1.6x, *12 units in a case*) and in reorders (32 reorders to date).
In our view, the time for Hangobi is now, given:
Differentiated product set to redefine functional beverage market as first “daily multivitamin” in a can.
Our proven product traction both online and in retail with $50.9k+ in overall revenue and a 44% reorder rate the last 90 days, 121+ retail locations, and a fast-paced trajectory in either category.
High-growth financial profile and achievable market expansion opportunity across the U.S.
High repeat orders (both online and in retail) and growing subscription base wide-ranging brand engagement and professional partnerships across the NFL, PLL, NWSL, and UFC.
Strong brand recognition in national media outlets like BevNET, US Weekly, InTouch Magazine, People Magazine, and Yahoo Finance.
Join our mission in bringing flavor and function to beverages across the nation, and becoming the next leading functional beverage in a $49.9 billion industry (source).
ABOUT
HEADQUARTERS
22 King Street Apt 22
New York, NY 10014
WEBSITE
View Site
Hangobi is a delicious daily multivitamin in a can. We are seeking to be your primary recovery solution for working out, in the office or socializing with your friends. We believe we are a fast-growing company with $50.9k+ in overall revenue since late February 2022. In our view, our strong performance is supported by an established online presence with a high reorder rate (44% last 90 days) and a rapid expansion of our retail footprint with over 121+ independent stores in New York City since June 2022.
TEAM
Conrad Oberbeck
Co-Founder and Chief Executive Officer
John Eric Oberbeck
Co-Founder and Chief Marketing Officer
TERMS
HANGOBI by Hang Obi, Inc
Overview
PRICE PER SHARE
$2.67
DEADLINE
Jan 14, 2023
VALUATION
$8.01M
AMOUNT RAISED
$140,249.04
Breakdown
MIN INVESTMENT
$296.37
MAX INVESTMENT
$1,069,999.83
MIN NUMBER OF SHARES OFFERED
3,745
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
400,749
Maximum Number of Shares Offered subject to adjustment for bonus shares
Company | : | Hang Obi, Inc. |
Corporate Address | : | 22 King Street Apt 22, New York, NY 10014 |
Offering Minimum | : | $9,999.15 |
Offering Maximum | : | $1,069,999.83 |
Minimum Investment Amount(per investor) | : | $296.37 |
Terms
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 3,745 |
Maximum Number of Shares Offered | : | 400,749 |
Price per Share | : | $2.67 |
Pre-Money Valuation | : | $8,010,000.00 |
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives & Bonuses*
Previous Backer Bonus:
For any previous backers or investors in Hangobi, when you invest in this live offering you will receive an additional 5% bonus shares.
Time-Based:
Friends and Family Early Birds
Invest within the first 48 hours and receive 20% bonus shares.
Super Early Bird Bonus
Invest within the first week and receive 15% bonus shares.
Early Bird Bonus
Invest within the first two weeks and receive 10% bonus shares.
Amount-Based:
Tier 1 | $650+
Invitation to Hangobi investor LinkedIn community and 20% off discount code to Hangobi.com.
Tier 2 | $1,300+
Receive 3% bonus shares, an invitation to Hangobi investor LinkedIn community, and a 20% off discount code to Hangobi.com.
Tier 3 | $5,000+
Receive 5% bonus shares, an invitation to Hangobi investor LinkedIn community, and a 25% off discount code to Hangobi.com.
Tier 4 | $10,000+
Receive 7% bonus shares, an invitation to Hangobi investor LinkedIn community, a 25% off discount code to Hangobi.com, one free T-shirt, and an hour with the founder.
Tier 5 | $25,000+
Receive 10% bonus shares, an invitation to Hangobi investor LinkedIn community, a 25% off discount code to Hangobi.com, one free T-shirt, and an hour with the founder.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Hangobi will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.67 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $267. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and Previous Backer Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.
ALL UPDATES
01.13.23
Last Chance! $140.5K Raised - Only 12 More Hours! Take 3 Minutes & Become an Owner Today!
Final stretch - $140.5K raised. Tons of momentum for the brand - make sure you reap the benefit. Invest today to capitalize on all the exciting growth in 2023!
A few clicks, and you're there. Last 12 hour stretch. If our Hangobi Pros are into us, you should be too. Invest NOW!
01.13.23
Last Day to Invest in Hangobi! With 193+ Stores in NYC, 184+ Reorders, and National Distribution for 2023 - It's a No-Brainer. Invest Today Before Our Round Closes Tomorrow!
Today is the final opportunity to invest in Hangobi! Do not miss out on the opportunity to see the financial benefit of being an owner in the next, nation leading functional beverage!
Over 6 months, Hangobi continues to build a formidable NYC store portfolio, with 193+ locations, 184+ reorders, Top 20 stores with 5+ reorders (top store with 13 reorders). Further, Hangobi is lining up national distribution agreements to expand nationwide with an aggressive store growth strategy.
Today is your last chance to get in at the ground level - $8M valuation! Next time you see us it'll be very different.
Participate today!!
01.12.23
2 More Days Left to Invest in Hangobi! With Over $130k+ Raised, This is an Opportunity You Don't Want to Miss Out on. Just ask Hangobi Investors Francis Ellis and Giulio Gallarotti How they Feel (Ecstatic)
2 more days left folks! If you have been following our journey and like what you see - now is the time to get in before it's too late.
With $130k+ raised and national distribution set up by Mar-23 (KeHe, Supervalu, C&S east & west, core-mark, among others) - don't be kicking yourself on missing the next 1,000+ store brand.
It's no time for regrets - let's get you invested!
01.11.23
Investment Deadline Countdown - 3 More Days!! Take Only 3 Minutes and Invest in Hangobi Before Our National Rollout in 2023! Meredith Speck (NWSL) is an Owner - Come Join the Club!
Time is running out! Only 3 more days to invest in Hangobi before our crowdfunding round closes EOD Friday (1/13/2023). We have a ton of all star pro athletes that believe in our product, brand, and vision.
Meredith Speck, one of our "Hangobi Pros", is an owner and investor in Hangobi - knowing that this product will make it's way onto professional league sidelines in no-time.
Take 3 minutes and invest in us before it's too late!
01.10.23
Only 4 More Days to Invest in Hangobi!! Drop in $300+ and Join the Grind with Us!! Rob Pannell is an Investor - You Should be Too!!
Only 4 more days to invest in our crowdfunding round, that closes EOD this Friday (1/13/2023). Drop in your investment and benefit from our national growth story!!
It takes only 3 minutes to invest, so quickly drop it in and become a Hangobi owner!!
01.09.23
Final Week to Invest in Hangobi - Don't Miss Out on Hangobi Going National this Year!! Foye Oluokun (Jacksonville Jaguars OLB) is a Believer and Investor - You Should Be Too!
The countdown has begun!! Final week to invest in Hangobi to start an exciting 2023 year, with a strong pathway to national growth.
Don't miss out on the opportunity to get in on the ground floor!
Foye Oluokun just helped the Jacksonville Jaguars make the playoffs, if he believes in us, so should you!!
Invest right now, it only takes a few moments!
12.21.22
Hangobi NYC Market Traction Continues at Record Pace! 174+ Reorders Across our 188+ Stores, Projected for 200+ Reorders by 12/31!
Hangobi continues to deliver consistent store-level sales velocity, with high customer demand driving Hangobi to the top of the "better for you" beverage competitive environment.
Invest today to participate in our reliable sales velocity in NYC, that is going nationwide in 2023!
12.14.22
Notice of Material Change in Offering
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the HANGOBI by Hang Obi, Inc offering. Here's an excerpt describing the specifics of the change:
Issuer is extending the campaign end date
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
12.14.22
Hangobi Expands to 186+ Stores, Bolstered by 164+ Reorders!! We Are Seeing Real-Time Scalable Traction in the Market, Invest Today!!
Hangobi continues to hit incredible store and reorder milestones! With a critical mass of 186+ stores and 164+ reorders, we are defining ourselves as the GO TO recovery beverage in Brooklyn, Queens, and Manhattan.
With a ton of growth opportunities outside of NYC in Q1 2023 (including Central Market in TX, among others), the time to INVEST IS NOW!
INVEST AND JOIN US!
12.07.22
Hangobi Surpassed 180+ Stores, and 153+ Reorders - Invest Today to Participate!
Hangobi is winning on the shelves of NYC - seeing a huge milestone of 180+ stores and 153+ reorders! We're starting to solidify ourselves as the go-to functional and wellness beverage of New Yorkers.
With a clear plan to expand beyond NYC in Q1 2023, it's important to invest today before it's too late!
Join us on this mission!
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
$296
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$650
Tier 1
Invitation to Hangobi investor LinkedIn community and 20% off discount code to Hangobi.com.
$1,300
Tier 2
Receive 3% bonus shares, an invitation to Hangobi investor LinkedIn community, and a 20% off discount code to Hangobi.com.
$5,000
Tier 3
Receive 5% bonus shares, an invitation to Hangobi investor LinkedIn community, and a 25% off discount code to Hangobi.com.
$10,000
Tier 4
Receive 7% bonus shares, an invitation to Hangobi investor LinkedIn community, a 25% off discount code to Hangobi.com, one free T-shirt, and an hour with the founder.
$25,000
Tier 5
Receive 10% bonus shares, an invitation to Hangobi investor LinkedIn community, a 25% off discount code to Hangobi.com, one free T-shirt, and an hour with the founder.
JOIN THE DISCUSSION
0/2500
HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
WHY STARTENGINE?
REWARDS
We want you to succeed and get the most out of your money by offering rewards and memberships!
SECURE
Your info is your info. We take pride in keeping it that way!
DIVERSE INVESTMENTS
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
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