INVEST IN GTFO IT'S VEGAN TODAY!
The destination for everybody, everywhere, for everything vegan
$665,789.54 Raised
REASONS TO INVEST
Recognizing the rapid growth of the plant-based market, GTFO It's Vegan launched in 2020 to appeal to the needs of all individuals seeking a more healthy lifestyle. This extends well beyond vegans and includes vegetarians, flexitarians, athletes, and those with diet allergies and sensitivities.
We have already surpassed $3 million in revenue in the past trailing 12 months of operations. In just 12 months, we have become a go-to destination to launch new vegan and plant-based brands and SKUs (Stock Keeping Units).
GTFO It’s Vegan is led by a husband and wife team with significant entrepreneurial experience. Currently we are self-financed with no outside shareholders.
OVERVIEW
The Destination For Everything Vegan, For Everyone, Everywhere.
At GTFO It’s Vegan, we believe that healthy and sustainable plant-based eating is the key to a better future for both people and the planet. That’s why we created the one-stop company for everything vegan.
THE PROBLEM
Vegan Customers (Retail & Wholesale) Lack a Single Destination to Find Their Products
Even as the market for plant-based and vegan product rapidly grows, there is no single source destination to get everything vegan.
THE SOLUTION
Creating One Central Destination for Everything Vegan
Our organization is one that represents the "New Age Vegan" movement, appealing to people who may or may not be vegan, but are looking for better ways to live and eat without sacrificing the enjoyment of eating a tasty meal.
How We Find Our Products
We seek out the newest innovations in vegan and plant-based products from all around the world, including meat, seafood, cheese and dairy, bakery, snacks, household goods, pet food, and much more. We currently have over 3,000 SKUs across 700+ brands. Soon, we will add clothing and cosmetics.
Our Business Model
How we are different
We Are Horizontally and Vertically Integrated
Imagine a world where buying your favorite plant-based products would be as simple as running to a nearby store or having them delivered right to your door. We are working towards making that a reality.
With our continued expansion, we aim to reach the level of big-box players that dominate the retail and wholesale space, differentiating ourselves as the only fully integrated plant-based organization in that market. Today, the online vegan retail market is highly fragmented, and no players are fully integrated plant-based enterprises.
Our ultimate goal is to cover everything, including online sales, brick and mortar retail, wholesale, logistics and distribution, manufacturing of our own private label line, sustainable packaging, and much more.
And with our ever growing industry leading and proprietary data set of what sells, how fast, and to whom, we can quickly anticipate changes in the market to find new growth opportunities and stay ahead of the competition.
THE MARKET
Vegan Foods Are More Popular Than Ever
The popularity of plant-based food over the past several years has shot up, translating to an explosive increase in sales. Unlike 5 years ago, plant-based alternatives are now available in nearly every major fast food chain and grocer across the country.
In the U.S. alone, the plant-based market grew 27% from 2019-2020 to $7 billion, predominately fueled by plant-based dairy, meats, and meals (source).
The global plant-based food market is anticipated to reach a market size of $74.2 billion by 2027, expanding at a CAGR of 11.9% from 2020 to 2027 (Source).
Key drivers for this growth include:
- Increased intolerances for animal protein
- Growing urbanization with new consumer aspiration
- Significant venture capital investments in plant-based product companies
- Increasing vegan and flexitarian populations
- The Covid-19 pandemic highlighting issues with meat, dairy, and pork manufacturing.
OUR TRACTION
Building an Enthusiastic Community of Plant-Based Consumers
We already have generated $3 million in revenue, with over 14k active customers. In addition, we have over 21k registered users on our site, over 72k Instagram followers, and an active email list of nearly 60k consumers - ALL ORGANICALLY ACQUIRED.Our over 24k orders have an AOV of $120, and we have an estimated customer LTV of $500 and growing.
WHY INVEST
Healthy Eating for a Healthier Planet
Our company was formed for the people and our planet. We want it to be funded BY the people so they can take an active part in our mission.
Invest today to become part of the most important company in this century to ensure the sustainability of our people and our planet.
ABOUT
HEADQUARTERS
1401 Village Way, Suite A
Santa Ana, CA 92705
WEBSITE
View Site
Our mission is to become the most important company in this century to ensure the sustainability of our people and our planet as a progressive online retailer, wholesaler, and distributor of curated vegan and plant-based foods.
TEAM
Marc Pierce
Co-Founder/CEO/CFO/Manager
University of Michigan, Northwestern’s Kellogg GSM, Procter & Gamble, E&Y, PwC, Stonegate, Seasoned Entrepreneur
Tanya Pierce
Co-Founder/President/Manager
TERMS
GTFO It's Vegan
Overview
PRICE PER SHARE
$4
DEADLINE
May 1, 2022
VALUATION
$40M
FUNDING GOAL
$10k - $1.07M
Breakdown
MIN INVESTMENT
$200
MAX INVESTMENT
$107,000
MIN NUMBER OF SHARES OFFERED
2,500
MAX NUMBER OF SHARES OFFERED
267,500
OFFERING TYPE
Equity
ASSET TYPE
Units
SHARES OFFERED
Class B Membership Units
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum Number of units Offered subject to adjustment for bonus units. See Bonus info below.
Company Perks*
Early Bird
Super Early Bird Bonus
Invest within the first week and receive additional 15% bonus units
Early Bird Bonus
Invest within the first two weeks and receive an additional 10% bonus units
Tier 1: $400+
Access to Private Investor Community, 2% Bonus units
Tier 2: $1,000+
Access to Private Investor Community Newsletter, 5% Bonus units
Tier 3: $2,500+
Investor Community Newsletter + Free GTFO It’s Vegan T-Shirt and Hat + 10% Bonus units + free 1-year Saver membership granting 10% lower pricing on all products**
Tier 4: $5,000+
Investor Community Newsletter + Free GTFO It’s Vegan T-Shirt and Hat + 12% bonus units, free 1-year Saver membership granting 10% lower pricing on all products**
Tier 5: $10,000+
Investor Community Newsletter + Free GTFO It’s Vegan T-Shirt and Hat + 15% bonus units, free 3-year Saver membership granting 10% lower pricing on all products**
Tier 6: $20,000+
Investor Community Newsletter + Free GTFO It’s Vegan T-Shirt and Hat + Onsite Visit / Time with Founder + 20% bonus units, free 3-year Saver membership granting 10% lower pricing on all products**
*All perks occur when the offering is completed.
** For retail purchases only. For purposes of clarity, the discount shall not apply for purchases of products for resale.
The 10% StartEngine Owners' Bonus
GTFO, It's Vegan will offer 10% additional bonus units for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine unitholders will receive a 10% bonus for any units they purchase in this offering. For example, if you buy 100 units of Class B Membership Units at $4.00 / unit, you will receive 110 units of Class B Membership Units, meaning you'll own 110 units for $400. Fractional units will not be distributed and unit bonuses will be determined by rounding down to the nearest whole unit.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single unit bonus, which will be the highest bonus rate they are eligible for. For purposes of clarity, StartEngine OWNers shall receive the greater of the number of Bonus Units issuable pursuant to the StartEngine Owners Bonus and the number of Units issuable under Company Perks, however, shall not be entitled to both.
Irregular Use of Proceeds
Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.
PRESS
ALL UPDATES
04.30.22
GTFO, IT'S...THE LAST CHANCE TO INVEST AND MAKE A DIFFERENCE!
OUR CAMPAIGN IS ENDING TODAY!
We sincerely want to thank all of our customers, investors, and supporters. We are grateful for our opportunity to innovate, disrupt, and change the status quo. We could not have come this far without you, and we are just beginning.
As you think about one's purpose in life, just remember the timeless quote...
"If Not Us, Who? And If Not Now, When?
Thank you, thank you, thank you!
Tanya & Marc Pierce
Co-Founders, GTFO It's Vegan
04.29.22
Crowdfunding Ending in Less than 48 Hours. $644k Raised and Growing. Tell Your Friends Before It's Too Late!
LESS THAN 48 HOURS LEFT TO BECOME AN INVESTOR OWNER IN GTFO IT'S VEGAN!
In Case You Missed It, Here Are Few Reasons Why.
In UNDER 2 YEARS SINCE LAUNCH, GTFO It's Vegan...
- Has generated nearly $5 million in revenue, sold over 414,000 items and fulfilled over 40,000 orders;
- Operates our own 14k square foot warehouse in Lake Forest, California where we inventory, pick, pack and ship the widest range of vegan and plant-based products available in the market today, including over 3,000 skus across 750 brands;
- Organically built an extensive following, including over 125,000 Instagram followers, nearly 70,000 opt-in email subscribers, and 30,000 retail and wholesale customers;
- Launched our own line of products under their GreatFood’s It’s Vegan private label, including the most extensive line of vegan sashimi (tuna, salmon, sailfish, and calamari) in the market, over 50 vegan baked goods and deserts, and a line of samosas we launched in collaboration with companies like JUST Egg and Impossible Foods;
- Become the go-to-destination for both domestic and international companies seeking to launch their brands into the U.S. market – in the past few months we have launched major brands like VFC, OmniPork, UnMeat and OZO;
- Developed and launched a proprietary software-as-a-service platform to rapidly market test new and existing vegan products among GTFO It’s Vegan’s subscriber base of over 65k vegans, vegetarians, flexitarians, diet restrictive (e.g. gluten and dairy free), and health conscious consumers; and,
- Formalized a relationship with Support+Feed, led by Maggie Baird, whereby GTFO It's Vegan will donate food and provide fulfillment services to join in their mission to create an equitable, plant-based food system to combat food insecurity.
Thank you again for all of your support in helping us strive to become one the of the most important companies in this century to ensure the sustainability of our people and our planet!
Tanya & Marc Pierce
Co-Founders, GTFO It's Vegan
04.28.22
TIME IS RUNNING OUT! Only 36 Hours Left To Invest
LESS THAN 2 DAYS LEFT
TO BECOME AN OWNER INVESTOR
IN GTFO IT'S VEGAN
Launched May 15, 2020, GTFO It’s Vegan has quickly emerged as the largest player in the online vegan grocery market. We are pioneering the "Better For You, Better For The Planet" movement, appealing to individuals who may not be vegans today, but are seeking to eat and live better, without sacrificing the enjoyment of eating a great meal. We seek out the newest innovations in vegan foods from all around the world, including meat, seafood, cheese and dairy, bakery, snacks, and much more. We currently have over 3,000 skus across 750+ brands.
Just click this video to learn more!
Our Crowdfunding Campaign has now raised $632,000 among 752 investors!
While we are approaching our target raise, we aren't there yet. Help us get there! There is still time to invest or increase your investment.
We are so grateful for everyone that has invested and for all of the amazing support we have received.
Once this round closes, you won't have another opportunity to get in at the ground floor.
04.28.22
URGENT! ONLY 2 DAYS LEFT TO INVEST!
ONLY 2 DAYS LEFT TO BECOME AN OWNER INVESTOR IN GTFO IT'S VEGAN
Our Crowdfunding Campaign has now raised $625,000 among 741 investors!
While we are approaching our target raise, we aren't there yet. Help us get there! There is still time to invest or increase your investment.
We are so grateful for everyone that has invested and for all of the amazing support we have received.
Once this round closes, you won't have another opportunity to get in at the ground floor.
04.27.22
GTFO Begins Shipping To Canada!
After significant consumer demand and requests, GTFO It's Vegan will begin shipping to customers in Canada in May 2022. Initial markets will include the major metropolitan areas (e.g. Toronto, Montreal, Vancouver, Calgary) where UPS can deliver within 24-48 hours.
We have been working on a solution to ship to Canada for some time now. The difficulties of shipping out of the country have been exacerbated by the pandemic, but we have finally arrived at a solution with UPS that will guarantee shipments will arrive within 24-48 hours without issue.
This is a major milestone for us, as it marks our first of many expansions in to international markets. We hope to add other international geographies, such as the United Kingdom by late summer.
After launching GTFO It's Vegan less than 24 months ago, we have quickly learned that the issue of "vegan food desserts" -- or places where vegan and plant-based foods are not readily available -- is a global issue.
As we continue to deliver on our vision to become the destination for everything vegan, for everyone, everywhere, international expansion is a key component of our growth strategy. We are so excited to take this first step and look forward to extending our footprint as THE destination for all consumers seeking to eat and live better from the U.S. to everywhere in the world.
04.26.22
Hodo Foods Launches Heat-and-Eat Vegan Scrambled Eggs On GTFO It's Vegan
April 18, 2022 by Allie Mitchell
This heat-and-eat product is the answer to all your vegan breakfast dreams!
In a world of abundant vegan meat alternatives, people crave to see the same thing happen with plant-based egg products. And things are looking up! Hodo Foods’ new Vegan All-Day Egg Scramble is hitting shelves. Once you try it, you’ll never go back to eating chicken eggs.
Known for making top-tier soy-based products like flavorful tofu cubes, crumbles, and yuba, Hodo Foods is a key player in the plant-based industry. The brand’s newest product was created in response to the lack of high-protein, nutrient-dense, and convenient egg alternatives—and let’s just say, they understood the assignment.
Vegan Scrambled Eggs That Offer as Much Protein as Chicken Eggs
Hodo Foods’ All-Day Egg Scramble mimics the flavor and texture of chicken eggs. It’s fluffy, soft, and adds the right amount of oomph to your toast, breakfast bowls, burritos, stir-fries, and more. Nutrition-wise, this vegan egg alternative offers just as much protein as a chicken egg, and is a good source of calcium, fiber, and iron—without any cholesterol, of course.
From ingredients to preparation, the All-Day Egg Scramble is simple. It’s made primarily of organic, non-GMO soybeans with a handful of ingredients and vibrant spices like turmeric, garlic, cumin, and paprika. Best of all, it’s ready to heat and eat out of the package. No cracking, no scrambling, no seasoning—just microwave it, and voila!
“The All-Day Egg Scramble is a twist on a Hodo bestseller from our early days at farmers’ markets, reflecting the wholesome craveability and convenience of this plant-protein egg alternative. Hodo’s Egg Scramble tastes like eggs and is made of clean, whole plant-based ingredients: true to Hodo’s farmers’ market roots in deliciousness, health, and convenience,” said Minh Tsai, Founder and CEO of Hodo Foods.
Where to Find Hodo Foods’ All-Day Egg Scramble
Wondering where to find Hodo Foods’ All-Day Egg Scramble? The product already launched on the online vegan grocery service GTFO It's Vegan. This month, the product also begins its initial rollout in the Texas area primarily. Within the next few months, customers will be able to find it at 1,500 stores including Whole Foods Market, Natural Grocers, Sprouts, Albertsons, Earth Fare, National Co+op, and Erewhon.
04.25.22
ONLY 5 DAYS LEFT! In Case You Missed This, Here Are 7 Reasons To Invest In GTFO It's Vegan!
Started less than 24 months ago by husband and wife team Marc and Tanya Pierce, GTFO It’s Vegan has emerged as a dominant player in the online retail and wholesale space for vegan and plant based foods.
Our vision is to be the destination for everybody, everywhere, for everything vegan. And our mission is to become the most important company in this century to ensure the sustainability of our environment.
Since launching the company on May 15th, 2020, GTFO It’s Vegan…
- Has generated just under $5 million in revenue, sold over 410,000 items and fulfilled over 40,000 orders;
- Operates our own 14k square foot warehouse in Lake Forest, California where we inventory, pick, pack and ship the widest range of vegan and plant-based products available in the market today, including over 3,000 skus across 750 brands;
- Organically built an extensive following, including over 123,000 Instagram followers, 65,000 email subscribers, and 30,000 retail and wholesale customers;
- Launched our own line of products under their GreatFood’s It’s Vegan private label, including the most extensive line of vegan sashimi (tuna, salmon, sailfish, and calamari) in the market, over 50 vegan baked goods and deserts, and a line of samosas we launched in collaboration with companies like JUST Egg and Impossible Foods;
- Become the go-to-destination for both domestic and international companies seeking to launch their brands into the U.S. market – in the past few months we have launched major brands like VFC, OmniPork, UnMeat and RevoluGreen;
- Developed and launched a proprietary software-as-a-service platform to rapidly market test new and existing vegan products among GTFO It’s Vegan’s subscriber base of over 65k vegans, vegetarians, flexitarians, diet restrictive (e.g. gluten and dairy free), and health conscious consumers; and,
- Formalized a relationship with Support+Feed, led by Maggie Baird, whereby GTFO It's Vegan will donate food and provide fulfillment services to join in their mission to create an equitable, plant-based food system to combat food insecurity.
This crowdfunding round is closing in 5 days! Again, for those that have invested, we thank you so much for all of your support. And for those thinking about investing, we hope you join our mission to become the most important company in this century to ensure the sustainability of our people and our planet.
Yours In Health & Happiness,
Marc & Tanya
CoFounders, GTFO It's Vegan
04.20.22
ONLY 10 DAYS LEFT! There Is Still Time To Invest Or Increase Your Investment
We are very excited to announce that our Crowdfunding Campaign is approaching $600,000 among 674 investors!
We are so grateful for everyone that has invested and for all of the amazing support we have received.
While we are approaching our target raise, we aren't there yet. Help us get there! There is still time to invest or increase your investment.
Once this round closes, you won't have another opportunity to get in at the ground floor.
And don't forget, depending on your level of investment, you can still earn BONUS SHARES.
Thank you again for all of your support in helping us strive to become one the of the most important companies in this century to ensure the sustainability of our people and our planet!
Tanya & Marc Pierce
Co-Founders, GTFO It's Vegan
04.15.22
Notice of Funds Disbursement
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, GTFO It's Vegan has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GTFO It's Vegan be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
04.01.22
Notice of Material Change in Offering
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the GTFO It's Vegan offering. Here's an excerpt describing the specifics of the change:
Issuer is extending campaign
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
REWARDS
JOIN THE DISCUSSION
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PINNED BY STARTUP
Vy Nguyen
19 INVESTMENTS
2 years ago
I have already invested, as I support the mission. But I am concerned that almost everything you sell on your website is food, and much of it is highly-processed, unhealthy vegan junk food with a shelf-life. Will you be selling vegan clothing, cruelty-free vegan body care products, vegan nutritional supplements etc.? I don't buy vegan junk food, but I would love to find a one-stop shop for all other things vegan. Also eco-friendly t-shirts and hoodies with a strong vegan message. It would be particularly good if you offered a design-your-own t-shirt or hoodie function, with a selection of graphic images and vegan slogans & quotes to choose from, as well as the ability to upload your own images and write your own text.
3
0
Kaushal Kulkarni
4 INVESTMENTS
8 months ago
Hello - I wanted to check in on the perks - so you know when they’ll be distributed (apparel / membership / etc). I can’t find the email address to reach out with specific questions - could you please provide that as well? Thank you!
0
1
Kaushal Kulkarni
4 INVESTMENTS
a year ago
Hello! When will you be distributing the perks that were associated with the fundraise? Thank you.
2
0
Jesse Baldwin
5 INVESTMENTS
a year ago
When will I receive a statement for the stock purchase I made 4 months ago? I haven't heard anything at all not an email from you.
1
0
George Aulenbacher
13 INVESTMENTS
a year ago
I hope you are not using stock photos of the insect burger from Shutterstock to give the impression that you provide that as a product. As a matter of fact, I would like to see pictures of vegan foods you all have made; I might like to buy some.
1
0
George Aulenbacher
13 INVESTMENTS
a year ago
I just came across McKinsey & Co's outlook on CPG (Consumer Packaged Goods), especially as it relates to taking advantage of opportunities that digital technology can give food related companies. If you don't have access to it, I can send it to you if you let me know.
Have you ever looked into penetrating the vending sectors of your products as a possible way to increase your market penetration? These days, people use credit cards on vending machines for food, gourmet, drink, and also many other things, such as OTC supplements, etc. Any way, It seems the economics of vending requires such a smaller footprint and provide more flexibility in margin that you might want to consider it.
3
0
Kaushal Kulkarni
4 INVESTMENTS
a year ago
Hello! Is the $3M in revenue gross merchandise volume or net revenue to the company?
1
0
Jeremy Borkowsky
a year ago
Can I gift an investment to someone else? If so, how?
1
0
Naomi Quinn
a year ago
I invested at the $1000 level for now but if I wanted to upgrade to the next tier within the next month or so, could I do so? And how?
2
0
HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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PINNED BY STARTUP
Nick Stroud
2 INVESTMENTS
2 years ago
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