This round is no longer accepting investments, but hundreds just like it are live now.

CLOSED

GET A PIECE OF GRACEDBYGRIT

Premium Activewear That Keeps Women Safe

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$230,308.64 Raised

REASONS TO INVEST

ABOUT

HEADQUARTERS
153 N. Highway 101, Suite #102
SOLANA BEACH, CA 92075
WEBSITE
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TEAM

Kimberly Caccavo
Kimberly Caccavo
Founder/CEO and Director
Kimberly brings technology and business experience to GRACEDBYGRIT. She has been the CEO of GRACEDBYGRIT since she co-founded it in January 2013. She received her BS in Chemical Engineering from UC Berkeley. She started her career as a research engineer focused on metals used in the space shuttle and later on ceramic heat engines. She LOVED it. She then entered the business world, received an MBA from UCLA and held a variety of executive positions: ran GTE's (Verizon) telephone directory business; helped privatize CANTV (Venezuelan National Pone Company); started Cable Amble, a cable company; worked in Hollywood (C3 - Comcast Content & Communication)and had her own consultancy (C2C Media) helping people start businesses. Just when she thought it was time to start enjoying sunsets, Kimberly and her business partner Kate were inspired to start GRACEDBYGRIT while training for a triathlon. They realized there was a lack of high-performance athletic apparel for 30-60 year old women that made them feel safe with a whistle and a phone pocket, look great and protect them from the sun. Starting a new company is a crazy thing to do in your 50’s, but with an energetic, smart and passionate team, it’s never too late! Kimberly has been GRACEDBYGRIT many times: she helped her single mom balance a checkbook when she was eight years old; she married young and was widowed and she survived a kidnapping attempt, to name a few. She is graced with a great business and an entertaining family. Kimberly is married to Jim Caccavo and has two children (a teen and a pre-teen) that bring a daily smile and dose of gratitude.
Kate Nowlan
Kate Nowlan
Founder/COO and Director
Kate makes it happen as COO of GRACEDBYGRIT. She manages her team leading by example and rarely sacrificing fun. She starts an impromptu ab workout in the office one moment to get endorphins pumping for creativity and focus and leads a company meeting the next. With her positive attitude, she shows her employees why working for GRACEDBYGRIT is her dream job each and every day. She has been the COO of GRACEDBYGRIT since its inception in January 2013. She is a natural people-person and loves working with women. She received her BA in Sociology and Psychology from UMass Amherst. As an entrepreneur, she owned her own company, Absolutely Organized. She also launched, coached and grew a youth and masters swim program at a Plymouth Fitness, a private health club. Kate was a youth and masters swim coach and also an executive for The Boys & Girls Club of Solana Beach, a non-profit in which she planned events, coordinated fundraisers and launched new programs. In addition, she privately coached women and women’s running groups. These experiences have taught her to constantly think of ways to improve efficiency and results. Her background has also taught her what women want and what women should wear in order to perform and look their best. This experienced knowledge of women is incorporated into all of our performance apparel. Outside of the office, Kate is raising two teenage daughters while squeezing in yoga, pilates, a de-stressing walk or a run (almost) every day. When she isn’t folding laundry (hello, teenage girls) she finds time for her boyfriend, family and friends usually while sipping an extra dirty martini.
Ralene Cavataio

Ralene Cavataio

CFO

Ralene brings 35 years of accounting and tax experience to GRACEDBYGRIT. She has served as CFO since inception and is passionate about the mission of safety and empowerment for women. She started her career at the international accounting firm of Arthur Andersen and followed up with accounting and tax consulting at Deloitte, Jabra and local businesses. Before GRACEDBYGRIT, she was the CFO of Sally Ride Science for eight years, working directly with the first American woman in space. Ralene received a BA in Business Administration and a BS in Accounting from Loyola Marymount University. Outside of the office, she enjoys spending time with her son and staying active with yoga and long walks on the beach. Ralene is GRACEDBYGRIT because she works hard to be better every day: a better mother, daughter, friend and team member.
Sherrie Bainer

Sherrie Bainer

Director of Sales, Partnerships

Sherrie is a resourceful and innovative business leader, bringing over 15 years of experience as a global business development manager with expertise in all facets of account development, cultivation and overall management. She started off her career at Deloitte before taking an opportunity at Qualcomm in the Qualcomm Internet Services (QIS) division in 2001, working to develop the first mobile app store. She has been an athlete her entire life and was introduced to CrossFit by her husband. She quickly fell in love with the sport and looked for clothes that would help her perform her best. She was GRACEDBYGRIT’s first online purchase in 2013 and immediately became a loyal and passionate customer. Years, and many purchases of GRACEDBYGRIT Booty Shorts, later, Sherrie brought her corporate and leadership background to GRACEDBYGRIT, as the Director of Sales, Partnerships. Sherrie received her BA in Psychology from San Diego State University. She enjoys cooking, spending time with her family and traveling around the world. Sherrie is GRACEDBYGRIT because she risked leaving the corporate world to be a part of a start-up she believes in.
Chevigny Brady

Chevigny Brady

Operations Manager

Chevigny is originally from Portland, Oregon and graduated from the University of San Francisco. Before GRACEDBYGRIT, she was a Case and Business Manager for a mediation firm, Mediated Negotiations, based in San Francisco. Her skill set of problem solving, leadership and process management has prepared her for her role at GRACEDBYGRIT as Operations Manager. She is constantly monitoring and evaluating company practices in pursuit of furthering productivity and efficiency. She loves traveling, testing out new recipes, gardening, camping, running and cross training. Chevigny is GRACEDBYGRIT because she refuses to settle in her comfort zone.
Sarah Andersen

Sarah Andersen

GRITTYGIRLS Leader

Prior to working at GRACEDBYGRIT, Sarah founded and created her own health & life coaching business in 2011. In her business, she teaches teenage girls and young women how to improve their overall lifestyle with an emphasis on healthy living, inner confidence and self-awareness. Originally from Denver, Colorado, Sarah graduated from the University of Colorado Boulder and is certified through the Institute for Integrated Nutrition, Teen Wisdom and the Dr. Sears Wellness Institute. After helping GRACEDBYGRIT grow their events network and strategy, she created the GRITTYGIRLS Program: an empowerment series for girls aged 8-13. She is on a mission to teach girls that gritty moments make you stronger, being healthy is cool and being happy starts within. Sarah is GRACEDBYGRIT because she is committed to using her gritty moments and experiences to inspire and empower teenage girls all over the world.
Sherri Scott

Sherri Scott

Production and Design Manager

Sherri has over 20 years experience in the apparel industry, managing production and design. Sherri studied design at the Fashion Institute of Design and Merchandising in Los Angeles and Business Administration at California State University, Los Angeles. She has created triathlon, golf, and designer collections that sold throughout the US and overseas. Her designs have been worn by the Mexico Olympic men’s and women’s triathlon team and other professional athletes. Sherri also owned her own contemporary line of women’s clothing, which sold to major department store accounts throughout the US. At GRACEDBYGRIT, she uses her passion for product development, design, textiles and fitness to help manage production and design creation. A perfect day for her would involve reading, hiking, learning and spending time with friends and family. Sherri is GRACEDBYGRIT because she has lost people she loves while mentoring those that are along her same path.
Liz Lawson

Liz Lawson

Inventory and Operations Coordinator

Liz had a full career as an elementary school teacher in Solana Beach, CA and ran her own business, Otis Mosaics, making and selling custom mosaic tile tables before coming to GRACEDBYGRIT. She originally was hired because of her organization skills and attention to detail. She is instrumental in keeping day-to-day operations, processes and logistics streamlined. Liz currently manages and coordinates production and pop-up shops. Liz and her husband have spent the last 23 years raising three children: two boys and one girl. Liz runs several days a week, does bootcamp workouts and bar method classes, hikes, bikes, plays tennis and does all sorts of snow sports and water sports. Liz received her undergraduate degree from St. Lawrence University and a Master’s in Education from the University of San Diego. Liz is GRACEDBYGRIT because she only has one speed… FAST.
Abby Blackert

Abby Blackert

Production Coordinator

Born and raised in Mineral, Illinois, Abby graduated from the Illinois Institute of Art - Chicago where she earned her degree in Fashion Design. In college, she focused on technical design and garment construction. A few years ago, Abby fell in love with running when she realized it was the best stress reliever. She started competing in local 5Ks, working her way up to complete a marathon. Combining her passions for running and fashion design, she found GRACEDBYGRIT after reading an article online. As Production Coordinator, Abby ensures all GRACEDBYGRIT products are designed for elegance and quality. Outside of the office, she trades in her running shoes for cowboy boots, attending local country music concerts. Abby is GRACEDBYGRIT because she has ran every single day for the last four years, even in negative degree temperatures.
Jaclyn Mayer

Jaclyn Mayer

Influencer Program Manager

Jaclyn graduated from the University of Illinois School of Business and has spent the last seven years working in the sports and lifestyle industry, having gained large corporate and small brand experience a like. Her biggest endeavour involved managing a large multi-faceted sponsorship program for PowerBar in the endurance sports space. She then went on to oversee national promotions for the Rock N’ Roll Marathon. Jaclyn has taken her experiences and developed an approach to engagement marketing that helps brands build a bond with their customers to develop loyalty, inspire action and create a sense of community. Jaclyn is instrumental to growing the reach and brand awareness for GRACEDBYGRIT. You can find her on her road bike, stand-up paddle board or enjoying a beach run, just in time for Happy Hour. Jaclyn is GRACEDBYGRIT because she values her strength in stepping up during tough times.
Mariah Fuller

Mariah Fuller

Sales and Marketing Support Coordinator

Originally from Orange County, California, Mariah recently graduated from Point Loma Nazarene University where she earned her degree in Business Administration-Marketing. She has played golf since she was 5 years old and even played on her college team at Point Loma. Inspired by the sports industry and empowering women athletes, Mariah fell in love with everything GRACEDBYGRIT stood for. Mariah assists with coordinating Fit Shops, customer service, and sales. Outside of the office, you can find her playing golf, adventuring San Diego, or watching Green Bay Packer football games. Mariah’s favorite pieces are the Reel ‘Em In Capri and Mermaid Legging. Mariah is GRACEDBYGRIT because she always tries to find the positive in challenging situations.
Jim Caccavo

Jim Caccavo

Member of the Board and Director

Jim Caccavo has been actively involved with GRACEDBYGRIT since Day One with his extensive background as Chairman of Prana and his involvement with other notable consumer goods companies. As a Member of the Board, his strong business experience helps guide business strategy, expansion plans and revenue growth. Jim is a proven entrepreneur with deep operating and financial experience. He has managed transactions in consumer products, retail, apparel, food and beverage, nutraceutical and supplements, business services, software, technology and communications. He is currently the Founder and Managing General Partner at Steelpoint Capital Partners, a San Diego based private equity firm, and serves on the Board of Directors at SKLZ, a high-performance training equipment manufacturer. Jim is a seasoned senior executive with strong sales, marketing, financial and operating experience, which has resulted in a successful track record throughout his career. Jim has been invaluable in helping GRACEDBYGRIT with branding, expanding distribution, generating and sustaining sales growth and structuring efficient and effective sales and marketing organizations.

TERMS

GRACEDBYGRIT
Overview
PRICE PER SHARE
$0.16
DEADLINE
Nov. 1, 2017 at 6:59 AM UTC
VALUATION
$6.74M
FUNDING GOAL
$10k - $1.07M
Breakdown
MIN INVESTMENT
$320
MAX INVESTMENT
$107,000
MIN NUMBER OF SHARES OFFERED
62,500
MAX NUMBER OF SHARES OFFERED
6,687,500
OFFERING TYPE
Equity
SHARES OFFERED
Nonvoting Class B Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$539,769

$798,432

Cash & Cash Equivalents

$38,762

$135,302

Accounts Receivable

$7,668

$2,640

Short-Term Debt

$859,087

$985,822

Long-Term Debt

$0

$850,000

Revenue & Sales

$741,813

$582,573

Costs of Goods Sold

$350,707

$302,501

Taxes Paid

$0

$0

Net Income

-$1,049,372

-$873,562

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

Irregular Use of Proceeds

The Company does not anticipate any irregular use of proceeds at this time.

PRESS

Article Image
Using This Simple Kitchen Tool Helped Me Drop 108 Pounds

Featuring the GRACEDBYGRIT Chelsea Legging, Kate Tank and Gritty Titty Bra.

Article Image
8 Fitness Gear Essentials for In-Between Weather

"We love the GRACEDBYGRIT Land and Sea Knicker, $64. Why? First, the super quick-dry compression fabric is perfect for rainy runs, sweaty boot camps, SUP workouts and even a quick swim—pretty much anything you'll want to do outside. Plus, they'll fit your entire iPhone5 into their back pocket (and no, it won't jiggle around when you're on the go). And they even have a "just in case" safety whistle."

Article Image
This Workout Is Only 8 Minutes But It's Intense: Total-Body Tabata

Anna Renderer from POPSUGAR Fitness wearing a full GRACEDBYGRIT outfit during a high-intensity Tabata workout.

Article Image
Special Issue: Your Guide to Essential Poses

GRACEDBYGRIT Land & Sea Knicker featured in the print edition of W Magazine.

Article Image

GRACEDBYGRIT featured in the print edition of Women's Health.

ALL UPDATES

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REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into GRACEDBYGRIT.
Owners bonus

Owner’s Bonus

Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).

JOIN THE DISCUSSION

0/2500

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Garneth Francis

2 years ago

I am an investor in Startengine and Graced By Grit almost 4 years now I am trying to find out about my investment in Graced?

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Garneth Francis

2 years ago

I am an investor in Startengine and Graced By Grit almost 4 years now I am trying to find out about my investment in Graced?

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Joseph Campbell

3 years ago

I am an investor in Startengine and Graced By Grit. What has happened to my investment in Graced after being acquired?

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Dennis & Elizabeth Vehe

4 years ago

I invested in Graced by Grit three years ago. I understand it was acquired by HYLETE. I'd like to know if my investment still has any value?

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Dalton Lay

6 years ago

Hello, I am interested in investing. I know the offering has ended but was wondering if there is anyway to still invest. I have sent a few emails over the last few weeks and never heard back. If it is too late I understand I would just like to be informed about it, if not I have an investment with GBG written on it.

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Heather M Eslinger

6 years ago

Thank you!

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Deanne Macey

6 years ago

Hello, I am interested in investing. I met Kate last fall at a pop up in Evanston - I Rep India Hicks and am super interested in your product line and story. Every time I wear the pants I purchased from Kate, I ALWAYS get compliments - I also just submitted a from to host a fit shop. My concern with investing is that it is not clear to me what happens if you do not reach your monetary goal.

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KIMBERLY CACCAVO

GRACEDBYGRIT

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6 years ago

Good morning. I heard from our representative at StartEngine. Investors that have invested in early August are being confirmed by StartEngine representatives. Once those investments are confirmed, we can get your investment deposited and you will receive your perks. Apparently they had a glitch in their system and the confirmations are taking a few weeks longer than they anticipated. Hang tight. They should have them ready soon. Thanks so much for investing and being part of our team.

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Heather M Eslinger

6 years ago

Hello! I became an investor before the campaign was extended this round. Loving the products I've purchased so far, but wanted to see when my "investor perks" become active since the campaign was extended. Can't wait to get more fabulous apparel from GBG!!! Thank you!

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Heather M Eslinger

6 years ago

Hello!! I invested in GBG before the campaign was extended and wanted to see when my investor perks will be available. I am LOVING the products I’ve purchased so far and can’t wait to get more when my perks are live and the products are back in stock. Thank you!! I’m rooting for you, GBG!!!

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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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Crowdfunding

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For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

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Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

RAISED
$230,308.64
INVESTORS
259
MIN INVEST
$320
VALUATION
$6.74M

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