This round is no longer accepting investments, but hundreds just like it are live now.

Log In


AI Coaching for everyone, anywhere, anytime's lead product, CI Coach™, delivers a personalized, mobile coaching experience that provides AI-driven situational coaching, confidential insights for effective meetings, and personalized development paths to all levels of employees in a scalable and cost-effective manner. We are completing multi-client trials.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$117,038.21 Raised

Reasons to Invest

  • We believe CI Coach is one of the first platforms to provide high-value individualized AI coaching across the entire workforce.
  • The global leadership training and development market is a $68B industry (source). And we believe it’s typically too expensive to provide individualized leadership coaching beyond top executives. CI Coach harnesses the power of  AI and Machine Learning blended with our leadership expertise, and our proprietary behavioral methodology to solve that problem.
  • We believe that individualized AI Coaching is a disruptive technology that has the potential to transform human capital development and coaching as it’s done today. 


Coaching everyone, anywhere, anytime

CI Coach can deliver a SaaS-based platform for a personalized, mobile coaching experience.  It can also provide development paths, situational coaching, and more effective meetings to all levels of employees in a scalable and cost-effective manner. We believe CI Coach is among the first AI-based mobile platforms that can curate content to tailor coaching to each user - anywhere, anytime.


CI Coach is here to empower organizations to provide their workforce with broad access to leadership coaching. We help users develop essential skills for successful leadership - skills like continuous learning, clear communication, effective meetings, positive group dynamics, the ability to navigate difficult situations, and organizational alignment.

The Problem

Coaching for all employees at all levels is too expensive, and not scalable

We feel leadership at all levels is needed more today, than ever. We see that professionals are now accountable for much of their own career leadership development and they need just in time, cost-effective, as well as individualized feedback and reinforcement.


  • Classroom cohorts challenged by COVID and online methodologies lack reinforcement (source)
  • We see that instructor-lead workshops and online training typically lack individualized coaching
  • We feel that many training methodologies today do not fully utilize machine learning and AI
  • Customized feedback and coaching for all employees at all levels is too expensive, not scalable (source)

We believe reinforcement and coaching should be personalized, private, affordable, and available "just in time,” and anywhere. That’s where we come in.

The Solution

Behavior Methodology + Machine Learning

CI Coach can assess how users show up in meetings and can help them become better leaders by giving them insights and coaching specific to the areas they need the most.

*The above are renderings of current products. Images are computer generated versions for illustration purposes.

CI Coach™ continuously gathers data while users participate in secure virtual meeting platforms, consume content, and rate their interactions. 

This data feeds our proprietary Machine Learning models that in turn can calibrate CI Coach™ to give each user confidential personalized recommendations and content.

  • Orchestrates training and development to align with organizational priorities with effectiveness metrics
  • Mobile-first, personalized, private coaching
  • Deep personal insights through Artificial Intelligence, Big Data, and Machine Learning
  • Situational and personalized coaching based on individual profiles and organizational priorities
  • Completely portable, personal, and private: take CI Coach™ with you to a new team or organization

Here’s how it works for users:

*The above are renderings of current products. Images are computer generated versions for illustration purposes.

For the Organization 

The CI Coach™ Dashboard allows you to track and guide workforce alignment toward organizational priorities, translating micro-measurements from virtual meeting platforms and user engagement into real-time analytics and individualized coaching.

*The above are renderings of current products. Images are computer generated versions for illustration purposes.

And when priorities shift, CI Coach adapts. You can add, remove, and reorder organizational priorities to adjust content delivery, data analysis, and insights to align with new goals.

We utilize a SaaS revenue model that delivers what we think is a unique and affordable AI Coaching experience.

The Market

The global leadership training and development market is a $68 Billion industry

Here are some other market specs: 

  • Global leadership Training and Development Spend $68 Billion (source)
  • Large-cap and mid-cap markets represent an addressable market of 64 Million employees (source, source)
  • Our target market,  according to our calculations, is 21 Million (33%) composed of managerial and professional staff

When it comes to our competition, we believe it’s too expensive to train and develop employees beyond senior management. CI Coach combines our expertise with AI to solve that problem, giving us what we feel is a first-mover advantage.

Our Traction

Milestones and roadmap

Based on positive responses from our client trials, here’s where we anticipate going from here:

*The above graphic is not guaranteed. Our customer roadmap will depend on varying factors. Please refer to the risk factors section of our offering materials.

Why Invest

Inspiring leaders, building thriving teams

In the next 3-5 years, we anticipate seeing ourselves as having both large and mid-size organizations and an individual user base that would potentially validate the need for companies to implement CI Coach universally. 

Our platform is built and market-ready - so we would use invested funds to build a client acquisition team and expand CI Coach predicament-driven content, including expansive video, text, and audio reinforcement.. 

There has been an emergence and growth of AI since the normalization of remote working environments due to COVID. Paired with the difficulty of providing real time coaching to all levels of an organization - we think we are positioned to be a leader in the industry. Join us!

*The above are renderings of current products. Images are computer generated versions for illustration purposes.

Code View


19800 MacArthur Blvd. Suite 1100
Irvine, CA 92612's lead product, CI Coach™, delivers a personalized, mobile coaching experience that provides AI-driven situational coaching, confidential insights for effective meetings, and personalized development paths to all levels of employees in a scalable and cost-effective manner. We are completing multi-client trials.


James Hart
James Hart

James has held multiple CEO/President positions in his career. Founder of Star Software, business application software publisher, 1979-1989, twice qualifying for Inc. 500. President of Western National Property Mgmt. 1989-1995, joined Senn Delaney Leadership 1995, became CEO and engineered sale to public company 2012. Earned MBA from USC Marshall School 1978.

Diana Ott

Diana Ott


Diana brings more than 25 years of experience in Operations and Finance. She attended CSULB for BS in Finance. Her experience and leadership have been focused on developing and delivering technology-driven business services and solutions, providing outstanding client service, and driving profitable revenue growth. As former COO/CFO of Senn Delaney for over 15 years, she successfully managed the rapid growth and eventual sale of the company in 2012.

Yung Kim

Yung Kim

Chief Product Officer

Brain mapping software. Digital media exchange for paparazzi. Auto Physical Damage workflow platform. With over 30 years in technology, an MBA from UC, Irvine and a BA from Oberlin College, Yung has successfully executed technology product platforms in the scientific vertical, digital media, professional services and insurance industries. A highlight includes the creation of a digital market exchange for photo agencies to auction and deliver digital assets to print and online publishers. This platform was acquired by the largest agency.​

Fernando De Gasperis

Fernando De Gasperis

Chief Technology Officer

Fernando has 30 years of software development experience. He’s architected, built and launched large systems in areas including financial, insurance, entertainment, media buying, digital content distribution, legal, licensing, education, government, enterprise resource planning, and culture shaping. Forward-thinking and pragmatic approach for rapid, full-cycle software development using emerging and proven technologies to empower innovation.

Nicholas Neuhausel

Nicholas Neuhausel


Nick Neuhausel is a business leader, organizational and leadership consultant with over 50 years of experience. Having served as the Chief Administrative Officer of major corporations Nick led creative teams on the leading edge of organizational transformation and use of technological solutions. Serving as part of the Senior Team in each organization he was intimately involved in all aspects of the business. As a Partner at Senn Delaney and later Heidrick & Struggles he worked with top leaders in every industry to help transform their organizations and create healthy, high performing cultures. Nick continues to consult and advise businesses on working through challenging start-up and organizational issues.

Adam Ayers, PhD

Adam Ayers, PhD

Behavioral Research Scientist

Adam Ayers (PhD) has been helping organizations train and develop leaders for over 30 years, in non-profit, academic and for-profit sectors. Before joining Adam served as a professor of cultural anthropology, also teaching in the fields of global studies, intercultural studies and religion. His specializations include holistic human development, purpose-based communication and sociolinguistics. Adam is designer and developer of Robust Life™ and he currently serves as executive director of Built Deep Ministries, a non-profit leadership development project. His most recent publication applies purpose-based method to urban theory. 

Laura Basha, PhD

Laura Basha, PhD

Senior Advisor

Dr. Laura Basha, is Co-Founder of Quantum Spirit, LLC, a consulting firm, and is the Founder and Creator of WhiteBird Rising, a resource and guide for the transformational lifestyle. She received her BFA from Beloit College, Beloit, WI. Growing up outside of Boston, MA, she has lived in northern California for the last42 years. Mother of two, she is a published author and professional artist, with a MA in counseling psychologyand a PhD in both clinical and organizational psychology.

Glenn Fox, PhD

Glenn Fox, PhD

Science Advisor

Dr. Glenn Fox is a faculty member at the University of Southern California's Lloyd Greif Center for Entrepreneurial Studies, in the Marshall School of Business. He received his Ph.D. in Neuroscience from USC.

Glenn is the Director and Founder of the USC Found Well Initiative which aims to understand and promote entrepreneurial mindset in founders and business leaders. Glenn has lead the Performance Science Institute at USC where he worked with the United States Marine Corps, Army Research Laboratories, Seattle Seahawks and numerous Olympic athletes and Fortune 500 companies to examine the role of mindset in business and high stakes pursuits.

Dec 2, 2022
$10k - $1.07M
Common Stock
Class B Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*


Friends and Family Early Bird

Invest within the first 72 hours and receive 15% bonus shares

Super Early Bird

Invest within the next 72 hours and receive 10% bonus shares

Early Bird

Invest within the next 7 days and receive 5% bonus shares


Tier 1 | $5,000+

Invest $5,000+ and receive 5% bonus shares.

Tier 2 | $10,000+

Invest $10,000+ and receive 10% bonus shares.

Tier 3 | $20,000+

Invest $20,000+ and receive 20% bonus shares + personal Zoom call with the founders.


15% bonus shares for Friends and Family.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $4.75 / share, you will receive 10 additional shares of Class B Common Stock, meaning you'll own 110 shares for $475. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.


Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into



Mohammad Haider

a year ago

Very interesting company. I am interested and I have few ques- 1. How long did you beta tested? How many users you have as of now? 2. How do you charge customer? All revenue stream please. 3. What is the challenge to acquire customer? 4. Who is your competitors. Please tell me one feature that stands you far better than others. 5. Revenue projection this year and next few years. Thanks, -MH



William Tisdale

a year ago

Is the company pre-revenue?



Zeke Dandy

a year ago

I’m sorry, cool idea people but I like my coaches to be real people that have succeeded and can mentor me, an AI drive R2-D2 like app giving me advice makes me want to say hmm, no, but hey, if somebody wants to pay the advice of a soulless algorithm, good for you!




Cancel anytime before 48 hours before a rolling close or the offering end date.



We want you to succeed and get the most out of your money by offering rewards and memberships!


Your info is your info. We take pride in keeping it that way!


Invest in over 200 start-ups and collectibles!

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.


Get To Know Us

Our Team



Important Message

Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital, LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary, LLC, a broker-dealer registered with the SEC and FINRASIPC . You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system regulated by the SEC and operated by StartEngine Primary, LLC, a broker dealer registered with the SEC and FINRA. StartEngine Primary, LLC is a member of SIPC and explanatory brochures are available upon request by contacting SIPC at (202) 371-8300.

Investment opportunities posted and accessible through the site are of three types:

1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.

Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice with respect to any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy or completeness of any information. Neither StartEngine nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site. See additional general disclosures here.
By accessing this site and any pages on this site, you agree to be bound by our Terms of use and Privacy Policy, as may be amended from time to time without notice or liability.

Canadian Investors Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.

California Investors Only – Do Not Sell My Personal Information

(800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to

StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.

StartEngine Marketplace

The availability of company information does not indicate that the company has endorsed, supports, or otherwise participates with StartEngine.

None of the information displayed on or downloadable from (the 'Website') represents a recommendation, offer, or solicitation of an offer to buy or sell any security. It also does not constitute an offer to provide investment advice or service. StartEngine does not (1) make any recommendations or otherwise advise on the merits or advisability of a particular investment or transaction, or (2) assist in the determination of fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services.

All investment opportunities are based on indicated interest from sellers and will need to be confirmed.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative and involves a high degree of risk. It should only be considered a long-term investment. You must be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid, and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks, and you should complete your own independent due diligence regarding the investment. This includes obtaining additional information about the company, opinions, financial projections, and legal or other investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment.

StartEngine Marketplace (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC. StartEngine Bulletin Board ("SE BB") is a bulletin board platform that advertises interest in shares of private companies that previously executed Reg CF or Reg A offerings. SE BB enables shareholders to communicate interest in potential sales of shares in private companies and investors to discover, review, and potentially invest in private companies. As a bulletin board platform, SE BB provides a venue for investors to access information about private company offerings and connect with potential sellers. SE BB is distinct and separate from StartEngine Secondary (“SE Secondary”), which is an SEC-registered Alternative Trading System (ATS) operated by SE Primary. SE Secondary facilitates the trading of securities by matching orders between buyers and sellers and facilitating executions of trades on the platform. While a security may be displayed on the bulletin board, these securities will be subject to certain restrictions which may prevent the ability to buy and sell these securities in a timely manner, if at all. Even if a security is qualified to be displayed on the bulletin board, there is no guarantee an active trading market for the securities will ever develop, or if developed, be maintained. You should assume that you may not be able to liquidate your investment for some time or be able to pledge these shares as collateral.