GOffee offering is now closed and is no longer accepting investments.
INVEST IN GOFFEE TODAY!
Make Mornings Easy
$84,774.40 Raised
REASONS TO INVEST
TAM: GOffee’s total addressable market, which includes the entire US coffee shop market, is $47.5 billion and growing 5% year over year.
Strategic Partnerships: GOffee has formed strategic partnerships with landlords (achieving a 19% penetration rate among building residents), which will allow the company to scale faster into new markets.
Growth: GOffee has been growing YoY since 2018. Even in 2020, it was able to grow revenue while adapting to the COVID situation and pivoting his business model from B2B to B2C
Overview
Your favorite cup, delivered
Goffee combines the tastes you love with the convenience you need to make your mornings easy. Skip the line and head out the door or into the office with your favorite drink in hand. GOffee allows you to customize your drink (cappuccino, latte, cold brew, tea, matcha) and delivers it contactless directly to your home or office in an eco-friendly cup. You can order GOffee every morning or try it for one-time meetings and events-- there's no hidden costs or delivery fees.
The Problem
Many consumers don’t have time to wait in line for coffee in the morning
The coffee shop industry got wrecked by COVID, but even beforehand, it was struggling to keep up with the demands of the modern consumer. People still had to wait in line at the coffee shop every morning to get their coffee, and even the shops with mobile apps and order ahead solutions required extra effort on the consumers' part. (Source, Source, Source.)
The Solution
Your favorite coffee delivered safely and directly to you
GOffee is embracing the digital revolution by offering a Cloud coffee shop for customers, delivering any coffee they desire directly and safely to their home or office. Our mobile app and online experience allows our members to choose and customize their favorite coffee and have it arrive freshly brewed every morning. We partnered with landlords to offer coffee deliveries as a building amenity, allowing tenants to grab their coffee in the lobby or lounge area and drop off their empty cup when done.
Those who value taste typically sacrifice convenience for their favorite drink. GOffee offers both; spare the wait and have delicious coffee brought directly to you.
The Market
GOffee’s TAM is worth over $47 billion, as the US coffee shop market continues to grow year over year
Our total addressable market, which includes the entire US coffee shop market, is $47.5 billion and growing 5% year over year before COVID. This is based on an internal analysis of Statista information on the residential housing market, coffee consumption, and the online food and drink delivery market in the U.S.
Our serviceable available market includes the top 20 most populated cities in America, while our serviceable obtainable market includes Class A office buildings and luxury residential buildings with 700+ tenants. (There are 2,000 luxury residential buildings in NYC, and 16,000 across the top 20 cities in the US) (Source).
Our Traction
Year over year growth since 2019, and strategic partnerships
In 2020, GOffee was able to hit double-digit year over year growth, despite COVID setbacks. GOffee was also able to pivot from office coffee delivery to residential coffee delivery, securing our first residential landlord partnership (Source). Please refer to our financials in our Offering Memorandum for more information.
We generated a 19% penetration rate in our residential building (number of tenants ordering at least one coffee per month), and designed and developed our own cups and mobile apps.
We partnered with 15 different coffee brands like Bluestone Lane, Segafredo, Think Coffee, and Bare Coffee... hired expert baristas, coffee roasters to make sure we can match any taste that our members might want. We also operate 3 cloud coffee shops in manhattan.
What We Do
Safe and efficient coffee delivery + pick up at your residence or office
GOffee operates a network of ghost coffee shops, allowing us to deliver coffee to our members where they live or work. Each coffee is delivered to the lounge or lobby of the building so tenants can retrieve it without any contact from our delivery team. Once customers are done with their drinks, they simply return their used cups to the lounge where our team picks them up to be cleaned. The cups undergo a unique cleaning process and each lid is only used once.
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The Business Model
Three different revenue streams, Amazing Unit Economics!
GOffee has 3 main sources of revenues:
GOffee is committed to developing an office subscription business but due to COVID, will only focus it once more companies are back in offices
1. Coffee sales: Residential users purchase coffees at an average order value of $4.5 before tip; cost of goods equals $0.45.
2. Company subscriptions: Companies buy coffee for their employees, at an average order value of $1999; cost of goods equals $499. (unavailable)
3. Added Products: GOffee allows users to buy coffee bean bags for their own consumption to be delivered with a coffee order, at an average order
value of $12; cost of goods equals $6.
How We Are Different
Purely digital, achieving success through partnerships with landlords, management companies and offices
We believe GOffee is the first pure digital player in the coffee shop industry. Rather than operating in-person stores, our users order from our app and get their coffee delivered at their home or office. Our process is COVID-safe, because it is completely contactless!
Our strategy of partnering with offices, landlords and management companies is another one of our key differentiators and components of our success, ensuring that each delivery will have a large pool of potential customers. Also, partnering with landlords will allow GOffee to scale faster into new markets, as many of the companies own properties suitable for GOffee in other US cities.
The Vision
A global presence and a highly efficient, integrated delivery system
Coffee consumption only continues to rise worldwide, but the experience of the coffee shop is no longer an adequate solution to such high demand. We plan to expand our presence to cities all around the world, with what we believe to be the best and most efficient way to get your morning coffee! Our delivery infrastructure will allow us to deliver other products aside from just freshly prepared coffee, making us the most integrated delivery ecosystem on the market.
OUR LEADERSHIP
Simply put, we care deeply about what we do and everyone involved
GOffee is a woman-led company with a team that brings unique experience in every aspect of the business. Care for our customers, our planet and one another is at the center of everything we do. We empower each of our employees to embrace change and push new boundaries, while continuing to constantly improve safety protocols for our customers. Every member of our team is trained and certified as a barista and delivery expert, and we pay for their weekly COVID tests and protective gear. When it comes to our coffee partners, we have made it our priority to become a major source of extra revenue for them, keeping their brands growing and in front of as many customers as possible.
Why Invest
As demand grows, GOffee is well positioned to capture significant market share, with partnerships that give us an added advantage
The coffee market has been in constant growth for the past 10 years, with the US total addressable market reaching $47.5 billion. As this rise continues, so does the ever present need for more efficient ways to access good coffee.
At GOffee, we have deep relationships with offices and landlords, giving us direct and free access to new users and faster market expansions. Our recurring deliveries, logistics and scale of operations make GOffee a great acquisition for corporations focused on delivering products such as ecommerce, household items, and food. We believe we are truly the first pure digital player in the coffee shop industry, with so much potential ahead of us, and we can’t wait to have you alongside us for the ride!
ABOUT
HEADQUARTERS
315 W 39th street, suite 206
New York, NY 10018
WEBSITE
View Site
GOffee prepares and delivers delicious coffee directly to customers' homes or offices. Our service is contactless and eco-friendly making it the new must-have of 2021!
TEAM
Coumba Ndao
CEO
Vincent Meyer
President, Founder, Director and Secretary
Mario Edwards
Head of Delivery
Michael Datta
Head Of Roaster and Coffee operations
Ryan Thornton
Software Developer
Abby Ericson
Creative Content Intern
TERMS
GOffee
Overview
PRICE PER SHARE
$1.41
DEADLINE
Oct 30, 2021
VALUATION
$19.54M
AMOUNT RAISED
$84,774.40
Breakdown
MIN INVESTMENT
$297.51
MAX INVESTMENT
$99,998.61
MIN NUMBER OF SHARES OFFERED
7,092
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
758,863
Maximum Number of Shares Offered subject to adjustment for bonus shares
Company | : | Goffee, Inc. |
Corporate Address | : | 315 W 39th street, suite 206, New York, NY 10018 |
Offering Minimum | : | $9,999.72 |
Offering Maximum | : | $1,069,996.83 |
Minimum Investment Amount(per investor) | : | $297.51 |
Terms
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 7,092 |
Maximum Number of Shares Offered | : | 758,863 |
Price per Share | : | $1.41 |
Pre-Money Valuation | : | $19,540,947.48 |
COVID Relief
COVID Relief
This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary COVID-19 regulatory relief set out in Regulation Crowdfunding §227.201(z).
Expedited closing sooner than 21 days.
Further, in reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated beginning on May 4, 2020 in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Friends and Family - First 72 hours | 10% bonus shares
Early Bird Bonus - Next 10 days | 5% bonus shares
We will offer 4 levels of Perks :
If you invest $500, you will receive a free GOffee cup
If you invest $1000, you will receive a free GOffee cup and 5% discount for life on all our GOffee ecommerce products (beans, cups, gear)
If you invest $10,000, you will receive an engraved cup, 10% for life on all our GOffee ecommerce products (beans, cups, gear) and be listed on our website as early investor
If you invest $25,000, you will receive an engraved cup, 10% for life on all our GOffee ecommerce products (beans, cups, gear) be listed on our website as early investorp and will join our board of advisers, meeting quarterly via video call.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Goffee, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.41 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $141. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
We will not incur any irregular use of proceeds.
PRESS
ALL UPDATES
10.26.21
Last 48h for investing
Hello
In the past 3 days we raised another $12K, thanks to our new investors, we are thrilled to have you part of our journey!
This morning, while NYC was dealing with Thunderstorm we did our first Coffee and pastries event in partnership with Cafe D'avignon.
Over 150 new yorkers got their favorite coffee delivered with a free croissant and they loved it!
Looking forward to many more of those events as we continue to scale!
Vincent and the GOffee team
10.21.21
Last week for investing
Hello,
As we are entering the last week of our campaign, we wanted to look back into the achievements we've done:
- 65,000 new yorkers have now access to our ordering platform daily.
- 39 coffee brands and roasters have joined forces with GOffee to offer the largest variety of coffee taste
- Our cups prevented 1.2 tons of plastics cups to be thrown out in the ocean and counting.
We are so proud of all that has been done so far and are looking to bring our service to many more residential buildings and soon to co-working spaces and offices.
None of this would have been possible without your support!
Thanks again,
Vincent
10.12.21
Last days for investing in GOffee
Hello,
We are finally in the final days of the campaign and I wanted to remind you that there are only a few days left for you to join the GOffee. The last few weeks have been really busy as New york city is filling up again and the economy is scaling up big time. Do you know what fuels that economy?? COFFEE!!
With our combined business of residential and office delivery, GOffee is uniquely positioned to capture consumers wherever they will be and provide the most convenient, safe, and eco-friendly solution for coffee lovers.
More coffee brands and landlords are joining us, expanding our drinks selection and our points of delivery.
So join us now while we are scaling our NYC operation and prepare to take on Miami and Boston next! Don't be selfish and share this opportunity with your friends too.
We can't wait to have you onboard!
Vincent and the GOffee team
07.26.21
Notice of Material Change in Offering
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the GOffee offering. Here's an excerpt describing the specifics of the change:
Issuer is extending their campaign for 90 days.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
07.21.21
GOffee's CEO featured in the press
Hello,
we are glad to see our story at GOffee coming out in the press
Read the story behind our CEO Coumba Ndao : https://valiantceo.com/coumba-ndao-goffee/
So proud of having her in the team and helping GOffee scale to new highs!
Dylan and the GOffee team
07.15.21
Notice of Funds Disbursement
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, GOffee has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GOffee be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
05.19.21
GOffee Award Nomination
Hey all
GOffee received two nominations last week as the most innovative pivot during the pandemic and to be recognized as one of the Top 100 Food and Beverage innovators of 2020.
We appreciate those recognitions for our hard work but are hungry for more! Please follow us on Linkedin and Instagram to see the new videos and pictures of the new residential deliveries we are starting in NYC!
We will also announce two new roasters that will enchant our Canadian followers and friends.
Finally, if you haven't done so please check that you have re-confirmed your investment since June. StartEngine might have sent you an email to do so.
Thanks so much!
Vincent
go Go GOffee
05.10.21
Notice of Funds Disbursement
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, GOffee has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in GOffee be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
04.30.21
April News and Updates
Hello everyone,
Just wanted to share few updates that happened during the month of April:
1) we added 3 new coffee brands (check the release here) 2 of them have won the Golden bean award. We are so excited to bring those amazing coffees to our members in NYC. We feel so proud that our production methods met their standards and convince them to join us
2) We launched our e-commerce platform, allowing everyone in the US to order beans from our coffee roasters partners. head out to www.goffee.shop
3) We have secured 3 new residential buildings in the city and 1 in Brooklyn, bringing over 2,500 new potential members to our coffee delivery service. We will share soon some pictures of the rollout on social so follow us on Instagram!
4) we are extending the campaign and will look forward to reaching some next funding milestones with your help!
Thanks for all the message and support,
Vincent and the GOffee team
04.29.21
Notice of Material Change in Offering
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the GOffee offering. Here's an excerpt describing the specifics of the change:
Goffee has extended their campaign and added 2020 financials
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
REWARDS
$297
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500
First Tier
If you invest $500, you will receive a free GOffee cup
$1,000
Second Tier
If you invest $1000, you will receive a free GOffee cup and 5% discount for life on all our GOffee ecommerce products (beans, cups, gear)
$10,000
Third Tier
If you invest $10,000, you will receive an engraved cup, 10% for life on all our GOffee ecommerce products (beans, cups, gear) and be listed on our website as early investor
$25,000
Fourth Tier
If you invest $25,000, you will receive an engraved cup, 10% for life on all our GOffee ecommerce products (beans, cups, gear) be listed on our website as early investor and will join our board of advisers, meeting quarterly via video call.
JOIN THE DISCUSSION
0/2500
HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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SECURE
Your info is your info. We take pride in keeping it that way!
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