GET A PIECE OF FIRE DEPARTMENT COFFEE

Handcrafted, Super-Premium Coffee

Fire Department Coffee is a veteran-owned and firefighter-run company handcrafting super-premium coffee with a family-focused lifestyle that serves fellow first responders in need. The company is fast-growing and achieved a revenue of over $6 million last year.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$1,118,420.96 Raised

REASONS TO INVEST

Fire Department Coffee (FDC) is mission-driven and community-focused while giving back to support sick and injured first responders and providing super-premium coffee to people everywhere.

We are rapidly expanding into omnichannel environments, including our proprietary Spirit Infused Coffee developed in 2016.

We believe we are positioned to lead in the growing coffee market – currently valued at $95.58 billion and expected to grow at a CAGR of 3.51% from 2023-2025.*

*Information from Business Wire (S ource)

The Pitch

Coffee That Fuels Community

Fire Department Coffee is a veteran-owned business certified by the National Veteran-Owned Business Association (NaVOBA) dedicated to providing great-tasting coffee to people everywhere. Our coffee is freshly roasted in the U.S. by our dedicated team of firefighters, first responders, veterans, and coffee experts. In addition to providing a growing selection of coffee – including our proprietary Spirit Infused Coffee, we also support our fellow first responders in need through the Fire Department Coffee Charitable Foundation.

Fire Department Coffee has made significant progress in growing reach and engagement across all social media platforms with entertaining content. We have been able to monetize marketing efforts which has fueled our growth exponentially. Through our content engine, we continue to grow our brand reach and awareness which helps drive top-line revenue.

The PrOblem & Our Solution

Giving Back Never Tasted So Good

Fire Department Coffee is more than just a coffee company – it is a mission-driven organization that is dedicated to giving back to those who serve and protect us. Our commitment to supporting sick and injured first responders is just one example of the many ways that we are making a difference in our communities.

Consumers love to support companies making a difference, and Fire Department Coffee is doing just that one sip at a time. Not only will customers enjoy a delicious cup of coffee, but they’ll feel good knowing that they are supporting a company that is committed to making a positive impact in the world.

The Market & our traction

Brewing With New Innovation

Fire Department Coffee is positioned to lead the super-premium coffee segment. The non-alcoholic drinks market forecasts a 25.4% growth in non-alcoholic offerings in the U.S. through 2026 and a 5.9% growth in the low-alcohol segment during the same period (Source). Further, revenue in the coffee segment amounts to $95.58 billion USD in 2023 and is expected to grow at a CAGR of 3.51% until 2025 (Source).

Fire Department Coffee has been growing since its founding in 2016, and we plan to further our growth with our proprietary Spirit Infused Coffee and specialty blends. With revenue over $6 million last year, we believe this is just the beginning for Fire Department Coffee.

Fire Department Coffee currently has products in 3,670 stores and we have a goal to expand to 20,887 stores by the end of 2023. We also have an impressive 7,552 active subscribers and are expected to reach 12,000+ subscribers by the end of the year. These active subscriptions include subscribers to the Spirit Infused Coffee Club, Coffee of the Month Club, Charity of the Month Shirt Club, and other coffee subscriptions that auto-renew.

Fire Department Coffee believes its sales will grow substantially over the next three years through an increase in conventional and mass grocers, club stores, convenience, and away-from-home markets. We also recently established relationships with distributors like UNFI, DPI, Core-Mark, Mclane, and we are currently unlocking further growth with KeHE.

WHy Invest

More Than A Coffee Company

Beyond a growing selection of coffee and gear items, Fire Department Coffee is a lifestyle brand making headway in the automotive and motorsports industry. Recent endeavors include becoming the Official Coffee of the National Hot Rod Association and a primary sponsor for Kaz Grala – driver in the NASCAR Xfinity Series.

Join Fire Department Coffee, and invest in the future of coffee and help better the lives of first responders.

ABOUT

HEADQUARTERS

811 W Riverside Blvd
Rockford, IL 61103

WEBSITE

View Site

TEAM

Luke Schneider

CEO, Chairman of the Board

Luke Schneider is the founder and CEO of Fire Department Coffee based in Rockford, IL. He’s a U.S. Navy veteran that served amid our nation’s wars in Iraq and Afghanistan. After leaving the Navy in 2008, he became a professional firefighter for the city of Rockford. In addition to his passion for serving his country and his community, he also found a passion for crafting great-tasting coffee and started Fire Department Coffee in 2016.

Jason Patton

Vice President, Board Member

Jason Patton is the Vice President of Fire Department Coffee, current Firefighter/Paramedic and creator of Fire Department Chronicles. Jason has helped grow the social following of Fire Department Coffee and Fire Department Chronicles to a combined 5.5 million followers through fun, engaging and emotionally capturing videos.

Brad Flaherty

Chief Creative Officer, Board Member

Brad Flaherty is the Chief Creative Officer for Fire Department Coffee. He leads the company's branding and marketing with a focus on successfully growing the company’s digital presence. Brad has a background in graphic design and he’s been creating professionally since 2001 where he’s worked for both in-house studios and design agencies over his career. Most notably he’s worked with brands like the NFL’s Washington Football Team, Hilton Hotels, Wilson Sporting Goods, MillerCoors, Conair and UFC — designing the Legacy Belt for all UFC champions.

Georgiana Strait

Chief Marketing Officer

Georgiana Strait, Chief Marketing Officer for Fire Department Coffee, spearheads strategic growth and marketing opportunities for e-commerce and retail environments. Georgiana has a background in both the B2B and B2C space – working with tech leaders, such as General Electric’s subsidiary company Gensuite, and among other tech/e-commerce companies. Georgiana is an Active Duty Army Veteran dedicated to giving back to the Veteran community through the national non-profit organization, Warrior Writers, where she is a Chapter Lead in New Orleans.

Jon Bryan

Chief Growth Officer

Jon Bryan has a background in sales, graphics and marketing. He was also a Texas Firefighter Paramedic for 5 years. After Jon's Dallas Fire Captain took his own life, Jon started an entertainment company on a mission to raise money and awareness for mental health. This mission lead Jon out of the fire service and into Fire Department Coffee.

Dakotah Quimby

Chief Operations Officer

Dakotah is the Chief Operating Officer for Fire Department Coffee. While he helps manage the operations of the company, he loves the craft of producing great coffee for everyone to enjoy and being a part of a family-oriented company. He enjoys engaging with our teams to maintain operational efficiencies and positive team health.

Glenn Zemel

Chief Scientific Officer, Board Member

Physician and Food Scientist with over 30 years of combined experience with roles in both medicine and the CPG industry. Expertise combines and integrates medicine, health, wellness, and product development. Glenn has worked for several large corporations in the CPG industry. He is an Alpha Omega Alpha graduate of the Wayne State University School of Medicine who performed his residency in anesthesiology at the University of Chicago. He is a Diplomate of the American Board of Anesthesiology. Prior to his medical training, he earned his M.S. in Food Science and Human Nutrition at the University of Florida.

Larry Walton

Secretary, Board Member

Larry is a Director and Shareholder of Fire Department Coffee. He is also a full-time Firefighter/Paramedic for the city of Rockford, Illinois.

Peter Provenzano

Board Member

Peter Provenzano is the President & CEO of SupplyCore Inc., a supply chain integrator and government contractor. An advocate for innovation, Peter has helped shape the federal defense contracting industry. After years of leading SupplyCore to refine its technology, procurement and logistic capabilities, Peter transitioned the company in the 2000s from a transactional store and forward model to a programmatic, direct-to-the-customer supply chain integrator. This innovative approach, supplying mission critical materials directly to military bases and end users, has aided both the U.S. and foreign military services in supporting sustainment and maintaining readiness.

Jeff Fahrenwald

Chief Financial Officer, Board Member

Jeff is the acting Chief Financial Officer at Fire Department Coffee and Professor Emeritus of Business at Rockford University. Jeff works with and supports the FDC Leadership Team to develop and execute strategic direction and goals. He also helps with analysis and decision-making related to financial operations. While at Rockford University Jeff was Assistant Professor and the MBA Director. In this role he was also responsible for Executive Development Training and the Graduate Assistant program. Jeff has been recognized for his contributions to the Rockford Community, such as being named 2014 Citizen of the Year and 21 People You Should Know in Rockford in 2011 by the Rockford Area Chamber of Commerce.

Mark Schneider

Board Member

Mark Schneider is the proud father of the CEO of FDC, Luke Schneider. He has been working in the plastic rigid packaging industry for the last 43 years in various leadership roles. He has been leading a global R&D group for the last 27 years with the 2nd largest rigid plastic packaging company in the world. Instead of being a “Me-Too," Mark’s focus is on differentiating in the market through innovation.

TERMS

Fire Department Coffee

Overview

PRICE PER SHARE

$8.40

DEADLINE

Nov 3, 2023

VALUATION

$53.98M

FUNDING GOAL

$150k - $5M

Breakdown

MIN INVESTMENT

$495.60

MAX INVESTMENT

$4,999,990.80

MIN NUMBER OF SHARES OFFERED

17,835

MAX NUMBER OF SHARES OFFERED

595,237

OFFERING TYPE

Equity

ASSET TYPE

Common Stock

SHARES OFFERED

Non-Voting, Non-Dividend Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$2,374,994

$1,776,297

Cash & Cash Equivalents

$51,637

$161,791

Accounts Receivable

$114,702

$1,972

Short-Term Debt

$1,796,055

$543,146

Long-Term Debt

$550,624

$426,105

Revenue & Sales

$6,276,167

$4,965,537

Costs of Goods Sold

$4,046,367

$2,746,175

Taxes Paid

-$398,490

$184,401

Net Income

-$666,918

$348,455

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*

Time-Based Incentives

Super Early Bird: Receive 10% bonus shares if invested within first 24 hours of launch

Early Bird: Receive 5% bonus shares if invested within first 48 hours of launch

First Week: Receive 3% bonus shares if invested within first week of launch

Volume-Based Incentives

Tier 1 $1000+

First month free coffee subscription (Up to $25 value; must be redeemed within 60 days)

15% discount for 1 year (excludes subscriptions)

Exclusive access to quarterly investors webinar

Tier 2 $2,500+

First month free coffee subscription (Up to $50 value; must be redeemed within 60 days)

20% discount for 1 year (excludes subscriptions)

Exclusive access to quarterly investors webinar

Tier 3 $5,000+

First month free coffee subscription (Up to $100 value; must be redeemed within 60 days)

20% discount for 1 year (excludes subscriptions)

Exclusive access to quarterly investors webinar

3% bonus shares

Tier 4 $10,000+ (US Investors Only)

First month free coffee subscription (Up to $100 value; must be redeemed within 60 days)

20% discount for 1 year (excludes subscriptions)

Exclusive access to quarterly investors webinar

Coffee care package to deliver to local fire station

5% bonus shares

Tier 5 $25,500+ (US Investors Only)

Receive all non-bonus share/discount perks listed above, plus:

25% discount for 1 year (excludes subscriptions)

8% bonus shares

2 tickets to NHRA race

Attendees receive shirt, hat, mug

Dinner w/FDC executives

Date/location TBD

Personalized FDC tumbler

Tier 6 $50,000+ (US Investors Only)

Receive all non-bonus share perks listed above, plus:

10% bonus shares

Tour of FDC roasting facility, R&D cupping experience, coffee sampling

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Fire Dept Coffee Co. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Non-Voting Common Stock at $8.40 per share, you will receive 110 Non-Voting Common Stock, meaning you'll own 110 shares for $840. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

PRESS

Specialty Food Association

2023 Leadership Award Winner for Citizenship: Luke Schneider, Fire Department Coffee

Heavy

Fire Department Coffee Celebrates Racing’s Family Atmosphere

Dairy Foods

Fire Department Coffee rescues RTD category with spirit-infused Nitro Cold Brew

Fox Business

Illinois veteran who launched Fire Department Coffee leaves fire service to run 'brew' business

Fire Engineering

Fire Department Coffee Shows Support for Firefighter Cancer Support Network

ALL UPDATES

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Fire Department Coffee.

$495

Earn 10% Bonus Shares

Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.

$1,000

Tier 1 $1,000+

First month free coffee subscription (Up to $25 value; must be redeemed within 60 days) 15% discount for 1 year (excludes subscriptions) Exclusive access to quarterly investors webinar

$2,500

Tier 2 $2,500+

First month free coffee subscription (Up to $50 value; must be redeemed within 60 days) 20% discount for 1 year (excludes subscriptions) Exclusive access to quarterly investors webinar

$5,000

Tier 3 $5,000+

First month free coffee subscription (Up to $100 value; must be redeemed within 60 days) 20% discount for 1 year (excludes subscriptions) Exclusive access to quarterly investors webinar 3% bonus shares

$10,000

Tier 4 $10,000+ (US Investors Only)

First month free coffee subscription (Up to $100 value; must be redeemed within 60 days) 20% discount for 1 year (excl. subscriptions) Exclusive access to quarterly investors webinar Coffee care package delivery to local fire station 5% bonus shares

$25,500

Tier 5 $25,500+ (US Investors Only)

Receive all non-bonus share/discount perks listed above, plus: 25% discount for 1 year (excludes subscriptions) 8% bonus shares 2 tickets to NHRA race Attendees receive shirt, hat, mug Dinner w/FDC executives Date/location TBD Personalized FDC tumble

$50,000

I'm curious why you didn't mention Kaz Grala and your sponsorship in Chicago. NASCAR is, after all, a great place to market and establish a loyal customer base. It's a good way to get eyes on your brand on national TV (it made me look at your offering again). It gives me some insight into management's innovative way of thinking.

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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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REWARDS

We want you to succeed and get the most out of your money by offering rewards and memberships!

SECURE

Your info is your info. We take pride in keeping it that way!

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Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

What is the difference between Regulation Crowdfunding and Regulation A+?

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

More FAQs

RAISED

$1,118,420.96

INVESTORS

895

MIN INVEST

$495.60

VALUATION

$53.98M

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Handcrafted, Super-Premium Coffee

$1,118,420.96 Raised

REASONS TO INVEST

Coffee That Fuels Community

Giving Back Never Tasted So Good

Brewing With New Innovation

More Than A Coffee Company

ABOUT

HEADQUARTERS

811 W Riverside Blvd Rockford, IL 61103

WEBSITE

View Site .css-1cf944v{box-sizing:border-box;margin:0;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;margin-left:4px;}

TEAM

Luke Schneider

CEO, Chairman of the Board

Jason Patton

Vice President, Board Member

TERMS

Fire Department Coffee

Overview

PRICE PER SHARE

$8.40

DEADLINE

Nov 3, 2023

VALUATION

$53.98M

FUNDING GOAL

$150k - $5M

Breakdown

MIN INVESTMENT

$495.60

MAX INVESTMENT

$4,999,990.80

MIN NUMBER OF SHARES OFFERED

17,835

MAX NUMBER OF SHARES OFFERED

595,237

OFFERING TYPE

Equity

ASSET TYPE

Common Stock

SHARES OFFERED

Non-Voting, Non-Dividend Common Stock

PRESS

Specialty Food Association

Heavy

Dairy Foods

Fox Business

Fire Engineering

ALL UPDATES

Stack Owner's Bonus & Rewards!

REWARDS

$495

$1,000

$2,500

$5,000

$10,000

$25,500

$50,000

JOIN THE DISCUSSION

Ian Ketelsen

When investing it said you get a discount on products and a month subscription and I’m trying to inquire about it and where to find it.

James McManus

What are total shares outstanding/already owned vs the 147K being offered?

John Bristol

Jeffrey Helgeson

How does claiming the rewards for discounted coffee purchases work? Will you be sending out special codes for investors? When does the clock start?

Serenity Holden

Richard Burke

what was the cost to sponsor the car in NASCAR Chicago race? Where did the money come from? What was the value of the sponsorship?

Elizabeth Hoffman

Is there a holding period for the stock? What if i want to sell it down the road, how do i go about doing that? Am i limited to selling back to FDC and at what price or .......?

roger bennett

on the tab for financials the amount shown as cost of goods sold is actually your gross profit.

William Schmidt

Richard Koch

HOW INVESTING WORKS

WHY STARTENGINE?

REWARDS

SECURE

811 W Riverside Blvd
Rockford, IL 61103

View Site