GET A PIECE OF FIRE DEPARTMENT COFFEE
Fire Department Coffee (FDC) is mission-driven and community-focused while giving back to support sick and injured first responders and providing super-premium coffee to people everywhere.
We are rapidly expanding into omnichannel environments, including our proprietary Spirit Infused Coffee developed in 2016.
We believe we are positioned to lead in the growing coffee market – currently valued at $95.58 billion and expected to grow at a CAGR of 3.51% from 2023-2025.*
*Information from Business Wire (Source)
The Pitch
Fire Department Coffee is a veteran-owned business certified by the National Veteran-Owned Business Association (NaVOBA) dedicated to providing great-tasting coffee to people everywhere. Our coffee is freshly roasted in the U.S. by our dedicated team of firefighters, first responders, veterans, and coffee experts. In addition to providing a growing selection of coffee – including our proprietary Spirit Infused Coffee, we also support our fellow first responders in need through the Fire Department Coffee Charitable Foundation.
Fire Department Coffee has made significant progress in growing reach and engagement across all social media platforms with entertaining content. We have been able to monetize marketing efforts which has fueled our growth exponentially. Through our content engine, we continue to grow our brand reach and awareness which helps drive top-line revenue.
The PrOblem & Our Solution
Fire Department Coffee is more than just a coffee company – it is a mission-driven organization that is dedicated to giving back to those who serve and protect us. Our commitment to supporting sick and injured first responders is just one example of the many ways that we are making a difference in our communities.
Consumers love to support companies making a difference, and Fire Department Coffee is doing just that one sip at a time. Not only will customers enjoy a delicious cup of coffee, but they’ll feel good knowing that they are supporting a company that is committed to making a positive impact in the world.
The Market & our traction
Fire Department Coffee is positioned to lead the super-premium coffee segment. The non-alcoholic drinks market forecasts a 25.4% growth in non-alcoholic offerings in the U.S. through 2026 and a 5.9% growth in the low-alcohol segment during the same period (Source). Further, revenue in the coffee segment amounts to $95.58 billion USD in 2023 and is expected to grow at a CAGR of 3.51% until 2025 (Source).
Fire Department Coffee has been growing since its founding in 2016, and we plan to further our growth with our proprietary Spirit Infused Coffee and specialty blends. With revenue over $6 million last year, we believe this is just the beginning for Fire Department Coffee.
Fire Department Coffee currently has products in 3,670 stores and we have a goal to expand to 20,887 stores by the end of 2023. We also have an impressive 7,552 active subscribers and are expected to reach 12,000+ subscribers by the end of the year. These active subscriptions include subscribers to the Spirit Infused Coffee Club, Coffee of the Month Club, Charity of the Month Shirt Club, and other coffee subscriptions that auto-renew.
Fire Department Coffee believes its sales will grow substantially over the next three years through an increase in conventional and mass grocers, club stores, convenience, and away-from-home markets. We also recently established relationships with distributors like UNFI, DPI, Core-Mark, Mclane, and we are currently unlocking further growth with KeHE.
WHy Invest
Beyond a growing selection of coffee and gear items, Fire Department Coffee is a lifestyle brand making headway in the automotive and motorsports industry. Recent endeavors include becoming the Official Coffee of the National Hot Rod Association and a primary sponsor for Kaz Grala – driver in the NASCAR Xfinity Series.
Join Fire Department Coffee, and invest in the future of coffee and help better the lives of first responders.
Fire Department Coffee is a veteran-owned and firefighter-run company handcrafting super-premium coffee with a family-focused lifestyle that serves fellow first responders in need. The company is fast-growing and achieved a revenue of over $6 million last year.
Brad Flaherty
Chief Creative Officer, Board Member
Georgiana Strait
Chief Marketing Officer
Jon Bryan
Chief Growth Officer
Dakotah Quimby
Chief Operations Officer
Glenn Zemel
Chief Scientific Officer, Board Member
Larry Walton
Secretary, Board Member
Peter Provenzano
Board Member
Jeff Fahrenwald
Chief Financial Officer, Board Member
Mark Schneider
Board Member
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives & Bonuses*
Time-Based Incentives
Super Early Bird: Receive 10% bonus shares if invested within first 24 hours of launch
Early Bird: Receive 5% bonus shares if invested within first 48 hours of launch
First Week: Receive 3% bonus shares if invested within first week of launch
Volume-Based Incentives
Tier 1 $1000+
First month free coffee subscription (Up to $25 value; must be redeemed within 60 days)
15% discount for 1 year (excludes subscriptions)
Exclusive access to quarterly investors webinar
Tier 2 $2,500+
First month free coffee subscription (Up to $50 value; must be redeemed within 60 days)
20% discount for 1 year (excludes subscriptions)
Exclusive access to quarterly investors webinar
Tier 3 $5,000+
First month free coffee subscription (Up to $100 value; must be redeemed within 60 days)
20% discount for 1 year (excludes subscriptions)
Exclusive access to quarterly investors webinar
3% bonus shares
Tier 4 $10,000+ (US Investors Only)
First month free coffee subscription (Up to $100 value; must be redeemed within 60 days)
20% discount for 1 year (excludes subscriptions)
Exclusive access to quarterly investors webinar
Coffee care package to deliver to local fire station
5% bonus shares
Tier 5 $25,500+ (US Investors Only)
Receive all non-bonus share/discount perks listed above, plus:
25% discount for 1 year (excludes subscriptions)
8% bonus shares
2 tickets to NHRA race
Attendees receive shirt, hat, mug
Dinner w/FDC executives
Date/location TBD
Personalized FDC tumbler
Tier 6 $50,000+ (US Investors Only)
Receive all non-bonus share perks listed above, plus:
10% bonus shares
Tour of FDC roasting facility, R&D cupping experience, coffee sampling
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Fire Dept Coffee Co. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Non-Voting Common Stock at $8.40 per share, you will receive 110 Non-Voting Common Stock, meaning you'll own 110 shares for $840. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.
Members get an extra 10% shares in addition to rewards below!
Earn 10% Bonus Shares
Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.
Tier 1 $1,000+
First month free coffee subscription (Up to $25 value; must be redeemed within 60 days) 15% discount for 1 year (excludes subscriptions) Exclusive access to quarterly investors webinar
Tier 2 $2,500+
First month free coffee subscription (Up to $50 value; must be redeemed within 60 days) 20% discount for 1 year (excludes subscriptions) Exclusive access to quarterly investors webinar
Tier 3 $5,000+
First month free coffee subscription (Up to $100 value; must be redeemed within 60 days) 20% discount for 1 year (excludes subscriptions) Exclusive access to quarterly investors webinar 3% bonus shares
Tier 4 $10,000+ (US Investors Only)
First month free coffee subscription (Up to $100 value; must be redeemed within 60 days) 20% discount for 1 year (excl. subscriptions) Exclusive access to quarterly investors webinar Coffee care package delivery to local fire station 5% bonus shares
Tier 5 $25,500+ (US Investors Only)
Receive all non-bonus share/discount perks listed above, plus: 25% discount for 1 year (excludes subscriptions) 8% bonus shares 2 tickets to NHRA race Attendees receive shirt, hat, mug Dinner w/FDC executives Date/location TBD Personalized FDC tumble
Tier 6 $50,000+ (US Investors Only)
Receive all non-bonus share perks listed above, plus: 10% bonus shares Tour of FDC roasting facility, R&D cupping experience, coffee sampling
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