Esker Cycles by Krueger Outdoor offering is now closed and is no longer accepting investments.

Mountain Bikes Built for the Wild

INVEST IN ESKER CYCLES BY KRUEGER OUTDOOR TODAY!

At Esker, we make mountain bikes you’ll enjoy throughout the entire ride, no matter where the trail takes you. Using Orion Dynamics, a patented, state-of-the-art suspension system, we design each and every bike to provide peak durability, performance, and versatility - all assembled in the Flathead Valley in Montana. As more and more people opt for the outdoors, Esker bikes are ready to ride wherever you choose to roll.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Esker Cycles by Krueger Outdoor

REASONS TO INVEST

Reasons Icon

The global bicycle market size was valued at over $54B in 2020, with demand continuing to outpace inventory. Raising capital will allow us to rapidly expand production, and in turn, will open the door for us to supply a greater number of dealers than we’ve been able to thus far.

Reasons Icon

Esker Cycles are built with the state-of-the-art Orion Suspension System, licensed from mountain bike suspension expert and industry veteran Dave Weagle.

Reasons Icon

Our hybrid DTC/dealer model fuels steady, organic growth, while achieving competitive prices and above-average margins.

Mountain bikes for unbridled adventure

Esker is a rider-owned mountain bike company fueled by the combined experience of industry veterans, an unwavering commitment to quality, and the desire to challenge traditional methods.



We assemble our bikes to order right here in Montana, enabling us to create custom combinations of top-performing frame designs, spec levels, and colors at an excellent price, giving our customers the choice to pick it up at a dealer or have it shipped to their door. 



As greater numbers of people hit the trails, Esker has become more than just a brand—our customers meet and ride with the people that design, assemble, and produce their bikes, forming a community of adventurers and dedicated promoters. 

The Problem


The cycling industry has been slow to adapt

The “great bicycle boom” has driven a huge surge in recreational cycling, with a dramatic global increase in bicycle sales - yet the cycling industry has remained slow to adapt to a more modern, consumer-facing sales strategy


(Source | Source) 


Legacy mountain bike brands continue to default to a dealer-only model within their existing networks, while a handful of newcomers are concentrating their spending on high-dollar DTC marketing rather than focusing on product design. This gap in the cycling market gives us an opportunity to cater our products to both online and in-person customers, hybridizing the best of DTC sales with the advantages of dealers and demo events to reach as many cyclists as possible.

The Solution


Ready to ride, wherever you choose to roll

Unlike companies that cater exclusively to either dealers or online customers, Esker combines the best of both worlds, allowing us to connect with and cater to a broader demographic. 


As a small and nimble company, Esker is poised to respond efficiently to the demands of the moment while still concentrating on ride quality and performance. We thrive on being close to our product, overseeing every step of the process—from our in-house proprietary designs and prototyping, to negotiating with the best industry suppliers and assembling our frames into the final product. 



Our full suspension bikes are built with Orion suspension, licensed from industry veteran Dave Weagle, and our hardtails are known for having highly refined geometries and ride qualities. 


Esker currently makes four bicycles which cater to different riders and terrains, with four additional models preparing to launch in 2022.



The Market


Responding to the "Bicycle Boom"

The global bicycle market size experienced an unprecedented boom during the COVID-19 pandemic, reaching a value of over $54B in 2020 (source). Mountain bike demand in particular remains at a high level, with sales of front-suspension mountain bikes up 150% in spring 2020 (source) and an estimated 1M units of high-end bikes sold annually in the US (estimate based on information found here). 


This upward trend in popularity is predicted to grow with a CAGR of 10% between now and 2027, catalyzed by broader lifestyle and demographic trends (source). Further still, the sport has benefited from an explosion in trail building, with trail counts increasing between 100% to 500% since 2019, primarily on free-to-use public land (source). 


(SourceSource)

(US high-end bike sales statistic is an estimate. This estimate is based on information found here.) 


Esker stands out from competitors by offering a 5–7% better price on similar products. We also present more choice and quality to our customers, with our built-to-order bikes resulting in better performance for riders. Unlike DTC-only companies, Esker can introduce our bikes to customers in-person, concentrating our focus on innovative product design rather than high marketing spend. 



By selling our product through multiple channels, we’re able to adjust each channel’s volume to maximize our margins. This results in a blended margin of about 40% - around 10% above the industry average. Once we reach 2,000 units, we’ll arrive at a 15–18% net margin. As we capitalize and grow, the addition of new models and customization choices will help further increase these unit sales and profit margins simultaneously.

Our Traction


Selling out, gaining clout, and ready to scale

We launched Esker in 2018, pre-selling 100 units and bringing in $300K in revenue that first year. We’ve now sold 450 units in 2021 (and are on track to sell 550 total pieces by the end of the year) for a total of $1.7M in revenue. 


Currently the product planning, engineering, production coordination, and dealer demand are in place and in progress to hit our projection of 2,000 units in 2024, but so far, our only constraint has been inventory. Our sales channels are repeatedly requesting more product than we have available. Having self-funded up to this point, we’re recognizing the critical need for capital in order to keep pace with demand as the Esker brand gains momentum.



Thanks to excellent press on our first two models, we’ve been able to place reviews in almost all prominent mountain biking publications. By the launch of our third and fourth models, industry insiders were actively coming our way. We’re preparing for a spring 2022 launch of our Titanium Hayduke and Japhy, followed by two new (and undisclosed) Titanium models in the fall. 


In 2023 and 2024, we plan to launch three new steel models as well as three new suspension models, all of which are already in the engineering and design phase. Between an established product line and continued customer demand, we’re poised for a unique stage of hypergrowth.

Why Invest


Bikes built for disruption

Esker was born under big skies, rooted in late-night campfire conversations, and fueled by long rides into the hills. It’s this collective experience that drives our work, and as we continue to grow, community, quality, and innovation will remain at the core of what we do. 



This new round of capital will help us reach 2000 units by 2024, with additional models currently in the process of development and engineering that are set to be released by then. 


We expect our footprint to rapidly expand as we’re able to provide inventory to the large volume of dealers who have applied, continuing our trajectory of establishing Esker as a primary player in the high-end mountain bike market. 


For 2025 and beyond, we have explored strategies to continue our growth, such as selling to or merging with other companies in the cycling industry that need our flexible sales methods and/or the consumer-facing channels.


We’d love for you to join us for this ride of a lifetime.



ABOUT

HEADQUARTERS
177 Columbia Mountain Drive
Columbia Falls, MT 59912
VALUATION
$6.49M

At Esker, we make mountain bikes you’ll enjoy throughout the entire ride, no matter where the trail takes you. Using Orion Dynamics, a patented, state-of-the-art suspension system, we design each and every bike to provide peak durability, performance, and versatility - all assembled in the Flathead Valley in Montana. As more and more people opt for the outdoors, Esker bikes are ready to ride wherever you choose to roll.

TEAM

Anders Broste

Anders Broste

Chief Design Officer

I’ve been in the cycling industry for half my life in various aspects; sales, service, advocacy, and engineering. Previously, I worked as an engineer in the semiconductor industry (Applied Materials) around the world and bike industry (Quality Bicycle Products) as a designer, which gave me the experience and skills to create great products and to to work with others to help shape the business above and beyond product development.  

James Kauth

James Kauth

COO

I cut my teeth in my teens as a bike builder at a small Minneapolis chain. While riding is in my DNA, I took a long hiatus for a career path in IT. Over the next 3 decades, I took on expanding leadership roles at private firms and at the State of Minnesota. I closed out my public service as the first appointment of Director of Innovation in the State of MN overseeing operations for over $450M worth of critical infrastructure that gave me the experience and skills that I now bring to the bike industry to lead operations and finance for Krueger Outdoor, Inc. 

Ryan Krueger

Ryan Krueger

Co-founder, Marketing Director

I have been working in the outdoor industry for 15 years with a background in media. Throughout my career, I’ve worked with companies around the world to help tell stories, create content, and grow brands. At Esker and Terrene, I use my skillset to bring our companies to life through consistent high-quality branding, visuals, and messaging that connect with our customers. 

Jason Ness

Jason Ness

Industrial Designer

I’m a designer that takes a mechanical mindset and blends it with high end aesthetics. “How does it look? How does it feel? How are we going to make it? I’m passionate about what I do and enjoy the entire process of new product design and development, I enjoy a collaborative workspace and truly believe our product is better with everyone’s perspective. I grew up spending the day outside, riding bikes, building things and fixing what I broke along the way. This hands-on approach has enabled me to wear many hats as we continue to grow Esker and Terrene.

Cedar Kyes

Cedar Kyes

Sales Manager

I've been working in the bicycle industry since 1994, first in retail sales and then as a sales representative for various bicycle industry brands. I joined the Esker Cycles team to manage the demo tour before taking on the role of Sales Manager from my home base on the west coast. 

Ron Brandt

Ron Brandt

Operations Manager

I started my career in the outdoor industry over twenty years ago. This journey has brought me to 3 different states with a broad experience in the field. I have been everything from a sales person, service manager, and rental department lead to head buyer. I began with Krueger Outdoor in 2020 leading production, which has grown into being the Operations Manager here at our Montana Warehouse.  

Jeff White

Jeff White

Outbound Manager

I’ve been in the outdoor industry for the better part of 25 years. Beginning in sales and moving into service has given me a wide range of experience ranging from retail associate to store and service manager positions. Mainly focused on mechanic and service efficiency has lead me to my current roll with Esker and Terrene as Outbound Manager. 

Tim Krueger

Tim Krueger

CEO, Co-founder, Director

Having spent over 25 years in the cycling industry, I have done it all from sweep the floors of a bike shop, to handle the full product development cycle of award-winning products. I've handled development of several major brand's product lines on the market as an employee and consultant, and in 2015 ventured out independently to start Krueger Outdoor, Inc, the owner of Terrene Tires and Esker Cycles.  

TERMS

Esker Cycles by Krueger Outdoor
Overview
PRICE PER SHARE
$2.31
DEADLINE
May 1, 2022
VALUATION
$6.49M
AMOUNT RAISED
$358,127.08
Breakdown
MIN INVESTMENT
$231.00
MAX INVESTMENT
$106,999.20
MIN NUMBER OF SHARES OFFERED
4,329
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
463,202

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Krueger Outdoor, Inc.

Corporate Address

:

177 Columbia Mountain Drive, Columbia Falls, MT 59912

Offering Minimum

:

$9,999.99

Offering Maximum

:

$1,069,998.93

Minimum Investment Amount

(per investor)

:

$231.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

4,329

Maximum Number of Shares Offered

:

463,203

Price per Share

:

$2.31

Pre-Money Valuation

:

$6,487,457.13











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Time-Based:

Friends and Family Early Birds

Invest within the first 48 hours, and get 20% bonus shares. 

Super Early Bird Bonus

Invest within the first 72 hours and get 15% bonus shares. 

Early Bird Bonus

Invest within the next 7 days, and get 10% bonus shares.

 

Amount-Based:

$500+ | Mystic Lake

Receive a discount code eligible for 5% off any bike in the next 12 months + a special owner’s t-shirt and hat!

$1,000+ | Big Snowy Mountains Loop

Receive a discount code eligible for 10% off any bike in the next 3 years + a special owner’s t-shirt and hat!

$5,000+| Emerald Lake Trail

Receive a 10% discount code eligible for 1 bike per year (for every year that you continue to own shares with us + a t-shirt and hat + 5% Bonus Shares.

$10,000+ | Grassy Mountain Loop

Receive a 10% discount code eligible for 1 bike per year + a special invitation to an Esker destination meetup to ride with our team + 10% Bonus Shares.

$25,000+ | Whitefish Trail

Receive shareholder pricing on 1 new bike per year as long as you own shares + early access to new bikes + ride with the Esker team at a destination meetup + priority access at bike festivals across the country + an invite to come hang out and ride with us at our Whitefish, MT basecamp + 10% Bonus Shares.

$50,000+ | Continental Divide

Receive shareholder pricing on 1 new bike per year as long as you own shares + an invite to a 3-day/2-night tour of the White Rim trail in Moab, UT (future dates TBD) or a 3-day 2-night tour of a portion of the Continental Divide Trail through our home in Montana (future dates TBD) with the Esker Cycles Founders + 15% Bonus Shares.

$100,000+ | Grizzly Loop

Receive shareholder pricing on 1 new bike per year as long as you own share + a brand new Hayduke or Japhy, 3-day/2-night tour of the White Rim trail in Moab, UT (future dates TBD) or a 3-day 2-night tour of a portion of the Continental Divide Trail through our home in Montana (future dates TBD) with the Esker Cycles Founders + 15% Bonus Shares.

*All perks occur when the offering is completed.

**All perk levels receive a t-shirt and hat

The 10% StartEngine Owners' Bonus

Krueger Outdoor, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.31 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $231. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Voting Proxy

Each Investor shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Investor’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Investor, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Investor pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Investor is an individual, will survive the death, incompetency and disability of the Investor and, so long as the Investor is an entity, will survive the merger or reorganization of the Investor or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

PRESS

Article Image
Esker Cycles first w/ Weagle’s Orion suspension on all-new 150mm Elkat MTB

Immediately, I was impressed at how active the entire suspension felt while remaining extremely pedal efficient. The suspension really is good enough to make me question why it took so long to make it to a mountain bike.

Article Image
Esker Cycles Launches New Bike Brand And Full-Suspension Design

Esker Cycles has announced the release of their new rider-centered bike brand and flagship full-suspension bike model using a patented suspension design platform created by Dave Weagle. The Esker Elkat will be the first market player using Dave Weagle’s patented Orion™ suspension platform. Orion is

Article Image
Introducing Esker Cycles and the Elkat

Mountain biking got its start in the garages of passionate tinkerers determined to explore the outdoors in a whole new way. Those early innovators did it for the fun of it, but wound up sparking what has become a huge global industry.

Article Image
Esker Cycles Elkat

It’s no easy task to launch a new mountain bike brand, especially when the upper echelon of our sport is filled with corporate giants; however, the folks behind Esker Cycles weren’t afraid to dive headfirst into this challenging business environment.

Article Image
The Esker Japhy is One Scrappy 29er Hardtail

Japhy is scrappy and is willing to claw its way through just about anything...The Japhy is a veritable ally for whatever you can throw at it."










ALL UPDATES

04.25.22

We are almost done!

Thank you to everyone who has invested so far! We have a lot of exciting things going on at Esker Cycles and want to put 100% of our focus on there. 


This is a notice to let you know that our campaign on StartEngine will be closing on Saturday April 30th, 2021, so please consider investing now!

02.16.22

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Esker Cycles by Krueger Outdoor has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Esker Cycles by Krueger Outdoor be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

01.14.22

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Esker Cycles by Krueger Outdoor has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Esker Cycles by Krueger Outdoor be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

01.04.22

New Esker Video Release - Into the Backcountry

Esker is proud to release our latest video "Into the Backcountry" on our growing YouTube channel. We invite all of our investors and followers to head over and give it a watch and see what the Esker Rowl, one of our leading Orion Suspension equipped full suspension mountain bikes, can do on this rough and scenic backcountry terrain. 


12.27.21

Happy Holidays from the Esker Family

We want to wish each and every one of you Happy Holidays from our family to yours. 2021 has been our best year yet at Esker Cycles, and we have all of you to thank for that. Going into the new year, we have new bikes in the works, additional demo events planned to connect with our customers, more inventory on the way, and a growing Esker Family with many new shareholders now joining us. If you have not yet, we encourage you to join us and come along on this exciting ride as we head into the new year and beyond. We'll see you out there!


12.14.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Esker Cycles by Krueger Outdoor has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Esker Cycles by Krueger Outdoor be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

12.13.21

Closing in on $300K Raised!

Esker is closing in on $300K invested from 230+ individual investors! We are over 2 weeks into the campaign, and this early progress has been incredible. 

Furthermore, it has been exciting to see so many of our passionate bike customers that have been around since the beginning, are now becoming investors in our company. We see this as a very positive sign that our customers are loving the product, and want to get more involved in the company. We personally believe that our bikes are the best, but this vote of confidence from our customers is absolutely amazing. Thank you!

Looking forward to the new year, we can't wait to show all of our new investors and the rest of the world what we have planned as we move into the next phase of growth for our company. There is still time to invest in Esker and join us on this exciting journey!





11.29.21

Welcoming 200 investors with $200k+ invested!

This is a major milestone for us, and you have all made it happen. We are inspired by the traction of this campaign so early on, and are excited to have each of you joining us at Esker. Welcome to every new shareholder, and thank you! 


 

11.24.21

Thank you for joining us!

All of us at Esker are excited to launch this campaign, and to have you along for the ride! We are thrilled to finally be able to offer this opportunity to our community at an exciting stage in our company’s growth. 

We have been working hard since launching the company—bringing to market a full line of desirable mountain bikes, touring the county to show you all what our bikes can do, and growing Esker into the brand that you know today. Now, we're preparing for the next stage of growth for our company. 

Since its founding, Esker has been primarily self-funded, and we are extremely proud of what we have accomplished, but we are ready for the next stage of growth. Heading into 2022 Esker has new bike models to bring to market, and will be increasing inventory on our existing lineup in order to keep up with the incredible demand of online customers, and to open up new dealers in areas that we have not been able to supply. 

Esker is made up of a group of everyday riders that simply want to make great bikes that allow everyone to get outside and have a great experience. In this next phase, we hope to further expand our community of riders, bring to market new and exciting products, and build on a welcoming culture by offering ownership to anyone that wants to come along for the ride. We'll see you out there!

 










REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Esker Cycles by Krueger Outdoor.

$231.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$500.00

Mystic Lake

Receive a discount code eligible for 5% off any bike in the next 12 months + a special owner’s t-shirt and hat!

$1,000.00

Big Snowy Mountains Loop

Receive a discount code eligible for 10% off any bike in the next 3 years + a special owner’s t-shirt and hat!

$5,000.00

Emerald Lake Trail

Receive a 10% discount code eligible for 1 bike per year (for every year that you continue to own shares with us + a t-shirt and hat + 5% Bonus Shares.

$10,000.00

Grassy Mountain Loop

Receive a 10% discount code eligible for 1 bike per year + a special invitation to an Esker destination meetup to ride with our team + 10% Bonus Shares.

$25,000.00

Whitefish Trail

Receive shareholder pricing on 1 new bike per year + early access to new bikes + ride with the Esker team at a destination meetup + priority access at bike festivals across the country + hang out and ride at Whitefish, MT + 10% Bonus Shares.

$50,000.00

Continental Divide

Receive shareholder pricing on 1 new bike per year as long as you own shares + an invite to a 3-day/2-night tour of the White Rim trail in Moab, UT or Continental Divide Trail with the Esker Cycles Founders + 15% Bonus Shares.

$100,000.00

Grizzly Loop

Receive shareholder pricing on 1 new bike per year as long as you own share + a brand new Hayduke or Japhy, 3-day/2-night tour of the White Rim trail in Moab, UT or Continental Divide Trail with the Esker Cycles Founders + 15% Bonus Shares.

JOIN THE DISCUSSION













0/2500

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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Canadian Investors Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.


California Investors Only – Do Not Sell My Personal Information (800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to contact@startengine.com.


StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.