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Turning trucks and trains into mobile power stations for clean energy

Ecolution Power is a pre-revenue company with world-class partners, two American cities that have signed Letters of Intent, and five patents focused on recycling wasted kinetic energy from moving vehicles. The company is helping smart cities and the transportation industry achieve a net-zero carbon footprint. Ecolution Power has two engineering partners; Day & Zimmermann and KTM, both in Greenville, South Carolina. The engineers have completed the bench testing phase and have successfully completed a prototype trailer that is now on the road generating energy.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$632,482.66 Raised


To solve the issues that plague other alternative energy solutions, Ecolution Power has patented a new source of clean energy that aims to achieve near-net-zero carbon by recouping consumed energy from moving vehicles.

Ecolution Power’s target market includes smart cities that value renewable energy. This global marketplace is projected to reach $708.8 billion globally by 2031, growing at a CAGR of 16.2% from 2022 to 2031.*

Backed by a leadership team & board of advisors experienced across the founding & growth of several publicly-listed companies, we have completed our trailer prototype & are preparing for our Series A equity round.




A New Source Of Energy 

*Images are computer-generated demonstration versions of a product that is still currently under development.

For decades, the world has relied primarily on solar and wind as alternative sources of energy to move towards a sustainable future. But with their many limitations and drawbacks, the world needs a new source of energy to achieve the publicly stated goal of each of the G-7 countries to achieve net zero carbon by 2050.  That’s where Ecolution Power comes in. Ecolution is focused on capturing and harvesting wasted kinetic energy from moving vehicles. With its patented Module Active Response System (MARS), heavy-duty trailers, freight and light rail trains, and subway cars can now generate clean, sustainable, and cost-effective clean energy while in motion.

Ecolution is currently driving its trailer prototype in Greenville, SC. with help from engineering partners and strategic supporters, Nvidea, Wabash National, Day & Zimmermann, KTM and Meritor The company also recently selected its partner WATCO to build its first rail car prototype in Jacksonville, FL. Ecolution’s team is made up of accomplished leaders like Co-Founder & CEO, Johanne G. Medina, who previously raised $170 million of private equity in a previous role as VP of strategic finance, Co-Founder and Executive Chairman, Craig T. Bouchard, who previously co-founded three metals companies that reached over $1 billion of revenue in roughly 18 months, Board Advisor, Richard Giromini, who served as Wabash National Corporation’s CEO and helped it grow to a $2 billion company, as well as board advisor, Jack M. Greenberg, who previously served as CEO of McDonald’s Corporation.

THE Problem & OUR Solution

Energy Anywhere, Anytime. 

Climate change is a big problem, and alternative energy solutions like solar, wind, hydrogen, and geothermal still have serious issues that stand in the way of scaling to achieve net-zero carbon goals. These current clean energy alternatives each have geographic concerns, like solar underperforming in cold climates and wind not performing in areas without a breeze or in the cold, as well as massive capital expenditure requirements , and significant maintenance cost concerns, making them impractical and even inaccessible in some areas, especially developing countries.

*Images shown above are of a functional prototype which is under development to further refine efficiency and costs.

Ecolution is developing a unique solution to these problems by harnessing kinetic energy from moving vehicles through its proprietary technology, MARS. This technology will enable transportation companies to generate, store, and distribute sustainable energy while reducing capital and operating costs while minimizing environmental impact. Ecolution's technology aims move smart cities and the transportation industry toward a net-zero carbon footprint, reduce the cost and environmental impact of commercial transportation, and provide what we believe is a viable commercial path away from fossil fuels.. On top of all of that, Ecolution goes further by developing a source of relief to cities in need of energy during or after disasters and emergencies. Ecolution applies its patented MARS technology to a moving vehicle, and these vehicles can transport energy wherever it’s needed most.

The Market & Our Traction

The Markets Gaining Power

Ecolution is in the middle of two of the biggest global trends: clean energy and electric mobility. The global clean energy market was estimated to be $881.7 billion in 2022 and is expected to grow to $1,977.6 billion by 2030, growing at a CAGR of 8.4% from 2021 to 2023, and the global electric mobility market was estimated to be $109.2 billion in 2022 and is expected to grow at a CAGR of 14.6% from 2023 to 2030.(SourceSourceEcolution expects to be able to generate revenue through its exclusive right to harvest energy from moving vehicles using its patented MARS technology. This will allow Ecolution to sell kilowatt hours (kWh) of energy, just like an electric company sells energy from solar or wind farms. The company's target markets include smart cities and businesses across the world that value renewable energy. And with the global smart city platform market projected to reach USD 708.8 billion by 2031, Ecolution believes it is well-positioned in a growing market.(Source)

Why Invest

A Cleaner World For All 

*The above graphic contains images of our prototype still under development which is currently not available to the public.

Ecolution Power completed its trailer prototype with its engineering partners and supporters and recently selected WATCO to build its first rail car prototype. The company is also working on securing more patents around the globe, adding to its current five patents in the US, China, Russia, and South Africa. Even now, Ecolution is forming great relationships and strong partnerships. The company already has two LOI’s signed with The City of St. Paul Minnesota and The City of Amarillo Texas, and will be supplying these cities with its MARS technology on trains and garbage trucks.

*The above is a rendering of a future product. Images are computer generated demo versions. Product is still currently under development and is not yet available on the market.

Join Ecolution Power, and help create a world full of smarter transportation and clean energy! 


251 Little Falls Dr.
Wilmington, DE 19808

Ecolution Power is a pre-revenue company with world-class partners, two American cities that have signed Letters of Intent, and five patents focused on recycling wasted kinetic energy from moving vehicles. The company is helping smart cities and the transportation industry achieve a net-zero carbon footprint. Ecolution Power has two engineering partners; Day & Zimmermann and KTM, both in Greenville, South Carolina. The engineers have completed the bench testing phase and have successfully completed a prototype trailer that is now on the road generating energy.


Johanne Gabriel Medina Then
Johanne Gabriel Medina Then
Board Director & Chief Executive Officer
Johanne has over 20 years of experience managing companies in environmentally sensitive sectors including greenfield metals manufacturing, ultra-high strength powder metallurgy and cocoa plantation and food distribution. His combination of operational and financial expertise helped him raise $170 million of private equity in a previous role as VP of strategic finance. Johanne has played a key role in developing the strategy and business plan for Ecolution.
Johnny Then-Gautier
Johnny Then-Gautier
Board Director & Chief Technology Officer
Johnny invented Ecolution’s MARS technology platform, focusing on the optimization and construction of the net-zero emissions power creation technology since 2014. He previously served as VP of business development at Avelock Dominicana, a communications and technology corporation in the Dominican Republic.
Craig T. Bouchard
Craig T. Bouchard
Executive Chairman of the Board
Craig co-founded three metals companies that reached more than $1 billion of revenue in roughly 18 months. The first, Esmark, became the 4th largest American steel company and highest appreciating stock on the NYSE or Nasdaq for the full year 2008. Craig’s passion for work enabling transformation serves him as an entrepreneur, inventor, New York Times bestselling author and finalist for S&P Platts Global Metals CEO of the Year in 2018.
Ernest Matsuo Higa

Ernest Matsuo Higa

Board Advisory

Currently serves as the Chairman, President and CEO of Higa Industries Co., Ltd. And CEO of Wendy’s Japan K.K

A 3rd generation Japanese-American entrepreneur

In addition to his business activities, he serves on the Board of Overseers at Columbia Business School, is a member of Keizai Doyukai (Japan Association of Corporative Executives), and is the Chairman of the Board of Councilors of US-Japan Council

Richard Giromini

Richard Giromini

Board Advisory

Is an industrial manufacturing leader with 40+ years of experience in the automotive and commercial transportation industries

Served as Wabash National Corporation’s Chief Executive Officer through 2018. Under his leadership Wabash National grew to a $2 billion+ company, achieving all-time records in revenue and profitability

Past services include Chairman of the Truck Trailer Manufacturers Association (TTMA)

William Farley

William Farley

Board Advisory

ole shareholder of Liam Ventures, Inc., a private equity firm with investments in various industries

From 1986 to 1999, he served as Chairman and CEO of Fruit of the Loom, Inc. (FTL)

Built FTL from a domestic $500 million underwear company into a leading intl. manufacturer and marketer of apparel with sales approximating $2.3 billion for the 1999 fiscal year. FTL was sold to Berkshire Hathaway for approx. $1 billion.

Randolph C. Read

Randolph C. Read

Board Advisory

Has served as CEO, COO, CFO and a public company Chairman of the Board, including various ventures of the past 39 years partnered with Michael Milken

Since 2009, he has been President and CEO of Nevada Strategic Credit Investments

Additionally, he serves as Audit Committee Chairman for SandRidge Energy, Inc. and Special Committee Co-Chairman for Luby’s, Inc

Jack M. Greenberg

Jack M. Greenberg

Board Advisory

Currently serves on the Board of Directors of InnerWorkings, Inc. as its non-executive Chairman

At the end of 2002, he retired as Chairman and CEO of McDonald’s Corporation where he has served since 1991

Previously, he was Partner and Director of Tax Services for the Midwest Region and Chicago office or Arthur Young & Company

He is a member of the American Institute of Certified Accountants


Ecolution Power
Oct. 24, 2023 at 6:59 AM UTC
$15k - $1.24M
Common Stock
Common Stock Class C

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets



Cash & Cash Equivalents



Accounts Receivable



Short-Term Debt



Long-Term Debt



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*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Loyalty Bonus | 10% Bonus Shares

As you have previously invested in Ecolution Power, you are eligible for additional bonus shares.

Time-Based Perks

Friends and Family

Invest within the first 72 hours and receive 15% bonus shares.

Super Early Bird

Invest within the first week and receive 10% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive 5% bonus shares. 

Volume-Based Perks

Tier 1 | $500+

Invest $500+ and receive + 1% bonus shares.

Tier 2 | $1,000+

Invest $1,000+ and receive + 2% bonus shares.

Tier 3 | $5,000+

 Invest $5,000+ and receive + 4% bonus shares.

Tier 4 | $10,000+

Invest $10,000+ and receive [Half-hour call/zoom with Exec. Chairman and CEO] + 5% bonus shares.

Tier 5 | $25,000+

Invest $25,000+ and receive [One-hour call/zoom with Exec. Chairman and CEO] + 10% bonus shares.

Tier 6 | $50,000+

Invest $50,000+ and receive [One-hour call/zoom with Chairman and CEO, Dinner invitation prototype showcase] + 15% bonus shares.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

*Crowdfunding investments made through a self-directed IRA cannot receive perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those perks because they would be receiving a benefit from their IRA account.

The 10% StartEngine Owners' Bonus

Ecolution Power Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class C Common Stock at $4.00 / share, you will receive 10 shares of Class C Common Stock, meaning you'll own 110 shares for $400.00. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative.



Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Ecolution Power.


Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

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Owner’s Bonus

Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).




a month ago

What data do you have on investment payback, that is cost of installation vs. value of electric captured? This would have to include incremental fuel consumption, which appears to be non-zero. FYI, I am an investor, considering additional investment.



David Amin

a month ago

Putting an alternator at the disc brake creates additional load on the wheel. That burns more fuel. There is no free rotation allowed under the laws of gravity. This is an idea and a prototype. 99% of these fail. Make sure you fully understand this or your money will be burnt toast.



Barry Knopf

a month ago

It is hard to believe, (over many decades) that all the so called geniuses, hadn't come up with converting kinetic energy for the purpose recharging the batteries. I'am sure the diesel/oil/battery companies will make it very difficult to distribute this technology out to various businesses and the public at large.



Stephen Hart

2 months ago

You may want to get with Exro Technologies, a Canadian company. I think they are ready to apply their tech to generators. If so it would allow you to capture energy across a greater range of braking situations.



Roy McDaniel

2 months ago

Hi, Do you intend to extend your raise before this round closes? Thank you!



Scott Barnes

3 months ago

Why are you focusing on cities which will have much better ways of generating alternative energy and not the transportation industry? Generally speaking, transportation has been far ahead of others in automation and autonomy, and it seems that the cost of diesel would be a driver for the industry - are they onboard here? Also, if MARS produces "just enough" energy to keep a reefer unit running while in motion, does this mean there is no additional positive energy stored by batter such that a reefer trailer could sit idle while waiting to be unloaded?



Felix Vayssieres

4 months ago

Can you please explain how your technology works, how that's different than how regular regenerative brakes work, and what parts of your technology are covered by patents? Thanks



Luke Mersberger

4 months ago

Y'all may want to recast how you're pitching this. Advertising it as a refinement on regenerative breaking makes a lot more sense than the rest of it. Way too many moving logistical parts to sell this energy and offload it from vehicles



Thomas Mueller

4 months ago

Dumbest idea EVER!!! Here is a free physics lesson: there is NO free energy!!!! The more you harvest, the harder the truck engine has to work and therefore consumes more diesel. It only works during deceleration and there are already much simpler regenerative breaking systems.



Andres Rangel

4 months ago

Hello. If you install MARS on a trailer pulled by an electric truck, what is the loss in range due to the additional weight of your batteries? And the power needed to completely offset that loss in range is what percentage of the power generated by MARS?




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