Duby offering is now closed and is no longer accepting investments.

The World's #1 Cannabis Social Network


This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.



1155 N. Sherman Street Suite 304
Denver, CO 80203


Russ Thomas
Russ Thomas
CEO / CTO / CFO, Co-Founder and Manager Member

Russ Thomas is an investor, inventor, entrepreneur, and computer security expert that has been defending Fortune 500 companies for more than 20 years prior to his cannabis ventures. He is the co-founder of PotCoin, the first cryptocurrency dedicated to cannabis , and has parlayed his crypto investments into Duby for years. He has committed his life to Duby and works full-time, every day of the week to ensure everything is running smoothly. In July of 2018, Russ Thomas became the Chief Executive Officer (CEO) of Duby, in addition continuing to serve as the Chief Technical Officer (CTO) and Chief Financial Officer (CFO) responsible for finance, information technology and security. Russ founded Duby to help his Son and wrote most of the code and patent-pending viral algorithm that is the core of the Duby Social Network today. His extraordinary talents and ingenuity go beyond the code where he has dedicated his life to supporting cannabis legalization and medical treatments and is an active supporter of cannabis for the treatment of Autism and Fragile X Syndrome. On the personal side, Russ has been snowboarding since he was 10 years old, back when they would only let him on 2 mountains in Colorado. He also loves road trips, hot springs, hacking everything, and anything high tech. Duby, LLC, Social Media Marketing CTO, CFO September 2nd, 2014 to Current CEO July 1st, 2018 to Current

Alec Rochford
Alec Rochford

Alec and Russ have a passion for entrepreneurship and have been working together for more than six years developing start-up ideas and building businesses. As an expert in graphic design and user experience, he has been instrumental in the design of the Duby user interface and marketing materials. Alec has a background with the U.S. Navy, Commercial Real Estate, Cryptocurrency and is a transport to Colorado from his home state of Arizona. With more than 4 years experience in the cannabis technology industry, prior to 2018 Alec has raised over $1.4 million in seed funding for the development of the family of Duby applications. In July of 2018, Alec transitioned from his role as Chief Executive Officer (CEO) to focus entirely on other ventures within cannabis and the manufacture of cannabinoid related products. Alec is also an avid snowboarder, going back to his teenage years learning to board with Russ and still (barely) able to keep up with the old man today. Duby, LLC, Social Media Marketing CEO September 2nd, 2014 - June 30th, 2018

Joe Hodas

Joe Hodas

Advisor / COO of General Cannabis

Joe is the Chief Operations Officer of General Cannabis and serves as an Advisor to Duby for marketing and operational tactics. Joe is the former Chief Marketing Officer (CMO) at Dixie Brands. He has worked in cannabis, consumer packaged goods, branding, fast-casual dining, airlines and healthcare and brings years of professional experience to the table. Joe is a strong marketing professional skilled in Public Relations, Crisis Communications, Digital Strategy, Strategic Media, and Channel Strategy.

Jeremy Heidl

Jeremy Heidl

Advisor / Owner Organa Brands (O.PenVape)

Co-Founded Organa Brands, the world’s largest cannabis oil and vaping company and most recognized brand, O.PenVape. Jeremy has owned and operated numerous dispensary retail locations throughout his career prior. He specializes in consumer products and new technologies and has been a Chief Technologist throughout the years spent building the Organa Brands empire. He is currently working full-time with Organa Brands and serves as an Advisor and mentor to Duby.

Ryan Holoubek

Ryan Holoubek

Advisor / 500 Startups Mentor

Ryan is the Co-Founder and CTO of PiZap, an app with more than 60 million registered users. In the early days of Duby, Ryan was our original CTO and helped us develop growth metrics and strategies. He now serves as a Mentor to 500 Startups and to Duby. He has been instrumental in development of our social growth and user experience while actively serving as a Growth Advisor to the company. Ryan has 15+ years of software engineering experience. From mobile to back-end processes to large databases.

Briana (Breezy) Brockbank

Briana (Breezy) Brockbank

Director of Social Media

Breezy has been working with Duby since the early days and now leads our Social Media Team from her office in Sacramento, California. She is a social Strategist that provides lead generation, client acquisition, brand awareness, and a strong presence on social media . Breezy monitors daily trends to stay up-to-date with the constant changes as social media is a 24/7 job that never stops. She creates comprehensive social media interaction policies to compare against market research data and formulates customized social strategies for our clients. "I have a passion for social media that you need to win in a dynamic medium like this." -Breezy

Lindsey Vanosky

Lindsey Vanosky

Director of Marketing

A cannabis advocate, marketing maven and all around nerd, Lindsey comes with years of in-house marketing experience at major players like Zipcar and MOO. Her talents go far beyond the world of marketing, as Lindsey is also an operational ninja and is the central processing unit of our sales office. Lindsey has a major passion for gaming. She’s an avid Magic the Gathering player and has co-founded a small tabletop game design company - DFL Games. She is currently working full-time with Duby and has quickly risen to the top since her start back in May of 2018.

Harrison Schaffer

Harrison Schaffer

Director of Sales

Have you ever wanted to sell ice to a polar bear? Harrison's your guy. In addition to leading the sales charge at Duby, he has worked in sales for decades starting in real estate and ending up at Outfront magazine where he was responsible for the magazine's revival by establishing sales to the cannabis industry that had not been done before. Harrison works full-time on managing relationships and making sales and has been instrumental in the success of our sales team.

Paige Chatry

Paige Chatry

Account Manager

Paige is our swiss army knife, there isn’t much she can’t do. She started with us in a part-time administrative role and as of August 2018 she is now full-time and handles our customer relations and client accounts as an Account Manager. Being detail oriented, organized, and having excellent communication skills allows her to efficiently and effectively target client concerns and resolve them to provide the customer with the best experience possible. In her spare time, you can find Paige exploring the Rockies and snowboarding!

Devan Martinez

Devan Martinez

Graphic Designer

As a music, photography and cannabis enthusiast, Devan’s creative talent drives the quality behind Duby’s imagery and branding in much of our social media and marketing. He often curates new stock imagery and videos with the help of our partners from grow operations, dispensaries, and cannabis events. True to his entrepreneurial spirit, Devan is also the co-founder and CEO of Infectious, a digital distribution record label focused on electronic dance music. He splits his time between Duby and his other clients which has allowed us to successfully scale as we grow.


Dec 31, 2020
Convertible Notes

Convertible Promissory Note

Note converts to Common Non-Voting Membership Units when the company raises at least $500,000 in a qualified equity financing
or reaches the maturity date, whichever occurs first.

Maturity Date: December 31, 2020

$5,500,000 Valuation Cap

20% Discount Rate

5% Interest Rate*

*Annual Interest Rate subject to adjustment 10% bonus for StartEngine shareholders. See 10% Bonus below

Maximum ($107,000) of Convertible Promissory Notes 

*Maximum subject to adjustment for bonus shares. See 10% Bonus below

Minimum ($10,000) of Convertible Promissory Notes

What is a Convertible Note?

A convertible note offers you the right to receive Common Non-Voting Membership Units in Duby, LLC. The number of membership units you will receive in the future will be determined at the next equity round in which the Company raises at least $500,000 in qualified equity financing or the note reaches the maturity date. The highest conversion price per share is set based on a $5,500,000 Valuation Cap or if less, then you will receive a 20% discount on the price the new investors are purchasing.  You also receive 5% interest per year added to your investment.  When the maturity date is reached, if the note has not converted then you are entitled to receive Common Non-Voting Membership Units equal to your investment and interest back at a price per security determined by dividing the Valuation Cap by the aggregate number of outstanding common shares of the Company as of immediately prior (on a fully diluted basis).

Duby, LLC

Corporate Address
1155 N. Sherman Street, Suite 304, Denver, CO 80203

Description of Business
Software development and social marketing services company. Owner and operator of Duby, a social network for the cannabis community, plus the suite of software applications that make up and support the Duby Social Network, and is a provider of social media and marketing products and services.

Type of Security Offered
Convertible Promissory Notes

Minimum Investment Amount (per investor) 


$500 — Duby Swag Bag and a personalized thank you from the crew!

$2,500 —  A single (1) invitation to the Duby 420 Private Party in Denver, Colorado on Saturday, April 20th, 2019.

$5,000 —  A pair (2) of invitations to the Duby 420 Private Party in Denver, Colorado on Saturday, April 20th, 2019.

$10,000 — Two pair (4) of invitations to the Duby 420 Private Party,plus and a free Duby for Business Account for 1 Year.

$25,000 — Two pair (4) of invitations to the Duby 420 Private Party,and a free Duby for Business Account for LIFE.

*All perks occur after the offering is completed. The date, time, and location of the Duby 420 Private Party may be subject to change and will be determined upon closing of this offering with a minimum target of $107,000.00. The invitation to the party does not include travel and accommodations or any guarantees. A Duby for Business Account is a Starter Retail  Account, currently valued at $1188.00/yr. 

The 10% Bonus for StartEngine Shareholders

Duby, LLC will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% increase in the annual interest rate on Convertible Promissory Notes in this Offering if they invest within a 24-hour window of their campaign launch date.  For example, if invest in the first 24 hours, your annual interest rate will be 5.5% instead of 5%.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to founders and operators; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense that is for the purposes of inter-company debt or back payments, specifically we are planning on paying a portion, or all of our existing short term, high-interest rate, credit card debt mentioned above to reduce monthly interest expenses and the existing loans provided to the company by it's co-founder.


Article Image
6 apps to light up your 4/20

Mashables top 6 cannabis apps for 4/20 and Duby is a must get. Duby allows it's users to interact and share pictures or dubys and spread their experiences around the world. The better the content the farther thier dubys will be passed.

Article Image
Pass the ” Duby ” With This Cannabis App

The best way to enjoy marijuana is with a friend. The Duby app does just that. Users take pictures called dubys and share them with users closest to them. Depending on the content dubys can be passed around the world. Alec Rochford, CEO, describes the app more like a game then just a social network.

Article Image
New social cannabis app wants you to share a 'Duby'

The app Duby is combining the best of social media into one easy to use app. The app focuses on picture and video content called dubys that can be shared and spread across the world depending on how likable the content is. The more your dubys are passed the higher your score.

Article Image
Duby Cannabis App Gains More Than 1,000 Downloads First Week

Pot is popular and the Duby app has proved it. In the first week of it's launch it got 1000 downloads with no publicity. People love marijuana and this app allows the cannabis community to share and compete for the best content safely and anonymously through pictures, videos, and texts called dubys.

Article Image
Russ Thomas – Cannabis Advocate Highlight

Russell Thomas co-founder and CTO of the app Duby explains his journey into the cannabis industry. He states his son's diagnosis of Fragile X Syndrome and the relief he got from medical marijuana sparked his advocacy of the plant. Now he works to break the negative views towards cannabis.



Monthly Recap - October

Hello everyone, 

We are happy to announce to our investors and followers that October was a great month for Duby. We saw a significant increase in revenues from our two newest divisions of the company - social media management and cannabis consulting.

Our social media division saw a substantial increase in customer demand with recurring revenues growing more than 50% from the month prior due to an increase in sales of new subscriptions for our cannabis social media management services.

Additionally, our consulting and development arm of the company, Duby Digital, saw revenues double for the month of October from the sale of new contracts with expected continued growth in the months ahead.

As of recently, we have developed and launched two new sites that will accelerate the sales process and make it easier for new and existing customers to purchase and manage services. The new sites, www.dubyforbusiness.com and www.dubysocial.com, allow customers to purchase business accounts and manage add-ons. 

To celebrate the launch of our new sites, we are running a limited-time sale until the end of the year for 50% off new Duby for Business accounts!

This is an exciting time for Duby as we continue to grow and we’re thankful to have loyal supporters throughout this process. With your help, we plan to accelerate application development substantially in the coming year with the launch of new features that will greatly enhance the Duby experience for users and businesses alike.

Original source: www.getduby.com/blog




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