INVEST IN DONEGOOD TODAY!
Build A Better World With Every Purchase
$130,126.84 Raised
REASONS TO INVEST
DoneGood is making it easy and more affordable to shop sustainably and make a positive impact with every purchase. All brands that sell products on DoneGood’s website have been thoroughly vetted to ensure they’re using highly eco-friendly materials and practices, paying living wages, and producing goods in safe conditions free of child and trafficked labor.
The market for sustainable goods is large and growing rapidly. A recent report shows that “EcoActives” (consumers seeking to live an ecofriendly lifestyle) “represent a $376 billion opportunity that brands would be foolish to miss.” Sustainable product sales have grown nearly three times faster than non-sustainable products since 2015. Yet when shopping online, 84% of consumers said that finding sustainable products is important to them—but only 17% said finding the sustainable products they want is easy. DoneGood solves this problem. We believe it’s clear that the Amazon-alternative for the growing sustainable goods market has the potential to be a very large and successful business—and Forbes has called DoneGood “The Amazon for social good.”*
The founders and executives of DoneGood have formerly served as top communications advisors on Capitol Hill and as leaders at start-ups, non-profits, and publicly traded sustainable e-commerce brands. We started DoneGood because we believe the dollars we all spend are the world's most powerful force for change. We have built a robust automated online marketplace with over 120 sustainable and socially just brands and thousands of loyal customers. Now with this funding round, our team can triple the number of brands on DoneGood and invest in proven marketing channels to take DoneGood to the next level.
The PITCH
Building A Better World One Purchase At A Time
DoneGood is the shopping platform where consumers fuel positive change with every purchase. On our online marketplace, you’ll find thousands of items – ranging from clothing, to home goods, coffee, cleaning supplies, and more – from over 120 brands working to do good in the world. DoneGood has successfully diverted millions of dollars away from big box outlets and instead to brands that are creating new economic systems based on social and environmental justice. DoneGood has drawn in over 8,000 customers and generated over $2.5M in sales on our platform.
Message from DoneGood's Founder
PRODUCT AND BUSINESS MODEL
Galvanizing The Power Of Consumer Spending To Build A Better Future
According to recent trend reports, socially responsible consumer spending is at an all-time high, and increasing by as much as 25% annually (source). The growing volume of conscious consumers want to buy products that are not made in sweatshops or with practices that destroy the planet. However, many people have difficulty shopping sustainably due to the higher cost of sustainable goods and the time it can take to find brands aligned with their deeply-held beliefs.
In order to make sustainable shopping easier and more affordable, DoneGood has created a robust online marketplace where consumers can quickly find what they need, get exclusive discounts, and know their purchases support important causes, all at the same time. Our team uses our own proprietary screening process to vet every single brand’s social and environmental impact–so that our users don’t have to.
DoneGood users are introduced to brands like Starfish Project, a jewelry company that helps women escape sex trafficking in Asia, or Nisolo, a shoemaker committed to net neutral carbon production.
We make sustainable shopping more affordable with exclusive sales events, discount codes, reward programs, and a sales page that automatically puts every product that one of our partner brands marks down in one spot on our site–so DoneGood users can always easily shop sales from dozens of brands at once.
And all orders ship carbon-free so that we can further minimize our environmental footprint.
The Market & Our Traction
Leading The Way In Sales, Sustainability, and Social Impact
The sustainable goods market is big—and rapidly getting bigger. Market research shows that “EcoActives” (consumers consciously seeking to live more ecofriendly lifestyles) “represent a $376 billion opportunity that brands would be foolish to miss.” (source) Sustainable product sales have increased at nearly *triple* the rate of non-sustainable products since 2015, and sustainable items are driving one-third of ALL growth in consumer goods sales. But there’s a problem: while 84% of consumers said that finding sustainable products is important to them, only 17% say it’s easy to find the sustainable products they want to buy. (source)
DoneGood solves this problem by making sustainable shopping easier and more affordable, and is poised to capture meaningful market share in the rapidly growing sustainable goods category.
Since launching our online marketplace, DoneGood has had almost 2 million site visitors and over 8,000 customers. We've generated over $2.5M in sales on our platform. At present, the company is partnered with over 120 brands – up 30% year-over-year – and we continue to expand our selection daily.
Meanwhile, DoneGood is quickly gaining recognition for its social and environmental impact. The company has received multiple B Corp “Best For The World” Awards, is an alumni of the Harvard Innovation Lab business incubator program, and has won cash prizes at competitions at Harvard and MIT. We’ve been featured in multiple national media outlets, including The Washington Post, The New York Times, CNBC, CBS This Morning, Fast Company, WIRED, Mashable, and Forbes, which credits DoneGood with “creating the Amazon for social good” (source).
As consumer demand for sustainable goods continues to grow, we believe the Amazon-alternative serving this growing market stands to become a very large and lucrative business.
Why Invest
Join Us On The Journey To Becoming A Powerful Force For Change
DoneGood believes that the dollars we all spend are the world’s most powerful force for change. Americans donated $327 billion to charity in 2021 (source)—but we spent over 40 times more than that buying stuff (source). That means if just 2% of the dollars we all spend can reduce poverty, fight climate change, and help make the world better in other ways—that could do as much good as all the donations to all the non-profits in the country combined.
*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.
Looking to the future, our team knows what’s needed to grow our business and has a focused plan to do so. With this crowdfunding round we aim to triple the number of sustainable brands on our site and invest in proven organic marketing channels to expand our conscious consumer community.
Every purchase made on DoneGood helps someone lift themselves out of poverty, fights climate change and supports eco-friendly business practices. So your support helps us do more good for people and the planet.
We believe that the dollars we all spend (and invest!) are the world’s most powerful force for change–so the platform that helps people use their purchasing power for good will be the most impactful force for change of our time.
That’s what we’re all building together. Join in by investing today!
ABOUT
HEADQUARTERS
5000 Zuni St
Denver, CO 80221
WEBSITE
View Site
DoneGood is a mission-driven online marketplace where every purchase you make does good for people and the planet. On DoneGood.com you can shop thousands of items from over 120 brands that use eco-friendly practices, pay good wages, and support good causes. DoneGood has generated over $2.5M in sales on our platform since launching. With DoneGood, you can get the things you need—and reduce poverty, fight climate change, and build a better world, all at the same time.
TEAM
Cullen Schwarz
CEO, Founder, Board Chair
Cullen started DoneGood because he ardently believes the world’s most powerful force for change is the dollars we all spend (well that, and so he could stop wearing suits every day).
Cullen was a philosophy major and tries to live by the teachings of Sartre, Camus, de Beauvoir, and The Dude.
Katie Nichols
VP of Operations and Partnerships
Ace Alexander
Community Engagement Director
Suzanne Miglucci
Senior Advisor, E-commerce Strategy
Howard Fischer
Board member
TERMS
DoneGood
Overview
PRICE PER SHARE
$0.36
DEADLINE
Jul 28, 2023
VALUATION
$5.13M
FUNDING GOAL
$15k - $618k
Breakdown
MIN INVESTMENT
$100.80
MAX INVESTMENT
$617,999.76
MIN NUMBER OF SHARES OFFERED
41,666
MAX NUMBER OF SHARES OFFERED
1,716,666
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Time-Based Perks
VIP Supporters Bonus - First 6 days | 15% bonus shares
Super Early Supporters Bonus - Next 3 days | 10% bonus shares
Early Supporters Bonus - Next 7 days | 5% bonus shares
Volume-Based Perks
Tier 1 Perk - Invest $100+ and receive a discount code for 15% off one purchase on DoneGood.com
Tier 2 Perk — Invest $250+ and receive a discount code for 20% off two purchases on DoneGood.com
Tier 3 Perk — Invest $1000+ and receive a discount code for 25% off unlimited purchases on DoneGood.com for 90 days
Tier 4 Perk — Invest $5,000+ and receive a discount code for 25% off on unlimited purchases on DoneGood.com for 1 yr + a $100 DoneGood gift card
Tier 5 Perk — Invest $10,000+ and receive 25% off unlimited purchases on DoneGood.com for 1 yr + $200 DoneGood gift card + join a virtual “Town Hall” meeting with DoneGood’s Founder and CEO + 5% bonus shares
Tier 6 Perk — Invest $25,000+ for 25% off unlimited purchases on DoneGood.com for 18 mos. + $500 DoneGood gift card + Get same access as other Major Investors: periodic strategy calls w/ DoneGood’s CEO and other investors, quarterly updates, etc + 10% bonus shares
Tier 7 Perk — Invest $50,000+ for 25% off on DoneGood.com for 2 yrs + $1000 gift card + Get same access as other Major Investors: strategy calls w/ DoneGood’s CEO/other investors, quarterly updates, etc + Your own call with DoneGood’s C-Suite + 15% bonus shares
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
DoneGood will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 1,000 shares of common stock at $0.351 / share, you will receive 100 bonus shares of common stock, meaning you'll own 1,100 shares for $351. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Loyalty Bonus - Receive 5% bonus shares in DoneGood's current offering on StartEngine if you've (i) previously invested in this issuer or (ii) reserved shares through the issuer's Test the Waters campaign; or (iii) indicated interest by signing up to receive news regarding the offering on DoneGood's domain. Note: Loyalty Bonus is awarded via investor email address and investors who qualify for this bonus in multiple ways will receive maximum 5% bonus shares from the Loyalty Bonus.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and a 5% Loyalty Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company will not incur any irregular use of proceeds.
NEW UPDATES
05.31.23
New Partners Just Joined!
Some amazing new companies recently joined DoneGood. Each ultilizes highly innovative techniques to make really unique and high-quality products—and with production practices that cut waste, reduce carbon emissions, and create high-paying jobs.
Check out the latest brands to sign on on to sell on DoneGood.com:
Windmill Air
Produces a/c units that utilize more efficient air flow, eco-friendly refrigerant, and dual-filtration to cut global warming emission by up to 68%—and cut electricity bills at the same time. The company also invests in tree-protection programs to further offset carbon emissions of every unit sold.
Wishbone Design Studio
A family-owned business that creates kid's bikes, wagons, and walkers unlike any we’ve seen before. Their production follows Circular Economy principles—all materials are upcycled or regenerative (i.e. source materials are being renewed at a faster rate than they’re used). Every item is built to last, so they can be handed down from kid to kid for many years (unlike too much of the low-quaulity, mass-produced stuff that ends up in a dump WAY too quickly these days…).
AmourLinen
A woman-owned brand making “farm-to-home” bedding and apparel from 100% OEKO-TEX certified linen (meaning no harmful chemicals—a lot of typical bed sheets and other linens are filled with formaldehyde and other toxins!). Their farms and production facilities are all within a couple hour drive from each other to strengthen quality control, reduce carbon footprint, and ensure healthy work environments for their above-fair-trade-wage-earning production teams.
Bee & Alpaca
Uses excess, perfectly good textiles to create apparel that keeps materials out of landfills. Each design is produced in limited quantities to reduce waste (which also means you’re gonna be one of the few people in the world to own a particular item). To cut water usage, traditional dyeing methods are swapped for direct print technology, and 100% of the company’s emissions are offset via carbon certificates.
tonlé
A pioneer in zero-waste fashion production. Scrap material is recycled into new fabric. Once fabric has been recycled enough times it no longer meets tonle’s quality standards, it’s recycled into paper—meaning literally no waste is created throughout tonle's entire production process. And original materials are sourced from recalimed items that would've gone to the landfill, so the more tonle products are purchased, the less waste there is in the world. tonlé purchases have saved half a million pounds of perfectly good textiles from being trashed, so far.
Your investments help us add more partner brands like these to DoneGood.com more quickly. Site and survey data shows that the number one way to improve purchases on our site is to increase product selection. With capital from a successful crowdfunding campaign, we plan to triple the number of brands and products on our site (to over 300 total) by mid-2024.
Invest today to help us support more innovative good-for-the-world brands like these, and to keep growing our business—the company Forbes called "The Amazon for Social Good."
ALL UPDATES
05.28.23
Meet the Team (& Get 20% Off)
First, quick reminder: use code MDTHANKS20 on DoneGood.com for 20% off through Memorial Day (Monday, May 30) at 11:59 pm. PDT. Ok, onto today's message—
From the CEO of Michael Kors, to the former CEO of a publicly traded sustainable jewelry brand, to a former senior advisor for Members of Congress —
Meet lead investors and the executive team Behind DoneGood—the company Forbes called
“The Amazon for Social Good”
Lead Investor & Advisory Board Team
Cedric Wilmotte
DoneGood Lead Investor, Michael Kors CEO
Cedric is the CEO of global fashion brand Michael Kors. He recently served as the interim CEO of Versace. Prior to his time at Versace, Cedric led Michael Kors EMEA business from 2008 through 2021. He's also held senior leadership positions at Marc Jacobs in Paris from 2004 to 2008 and at Donna Karan in New York, London and Milan from 1998 to 2004.
Suzanne Miglucci
DoneGood Senior Advisor, former Charles & Colvard CEO
Suzanne is an expert at scaling and marketing sustainable e-commerce brands. She formerly served as CEO of publicly traded sustainable jewelry company Charles & Colvard, where she built that brand’s e-commerce arm from $0 to $25 million in 5 years. Suzanne advises DoneGood on all aspects of strategy, marketing, fundraising, and more.
Howard Fischer
DoneGood Investor & Board member, Gratitude Railroad Chief Evangelist
As the cofounder and Chief Evangelist of Gratitude Railroad—a national network of leading social impact investors—Howard works to grow his community of active impact investors, participates on several advisory committees, and assists in the identification and analysis of investment opportunities that have the potential for substantial returns and signficant social and environmental impact. Howard also previously served as the CEO of Basso Capital.
Executive Team
Cullen Schwarz
DoneGood Chief of Good Thoughts (aka founder and CEO)
Before starting DoneGood, Cullen served as a communications director in Congress and for U.S. Senate, gubernatorial, and other political campaigns—giving him over 20 years of experience creating communications and marketing campaigns that help turn people's most deeply-held beliefs into action. Cullen is now a well-known thought leader in the sustainable goods space, and is considered a top national expert on the shopping behavior of conscious consumers and the marketing messages that resonate with them.
Katie Nichols
VP of Operations and Partnerships
Katie has over a decade of experience in business re-engineering, organizational development, and value-add sales. She’s an expert at building partnerships among sustainable brands for startups, major companies, and non-profit organizations. She gets the startup space, because she's a former startup cofounder herself.
Ace Alexander
Community Engagement Director
Also known as the team’s “Good Vibes Facilitator,” Ace oversees all efforts on engaging with DoneGood’s customers, maintaining relationships with existing partner brands, and directing social media marketing. She utilizes her 10+ years of marketing and hospitality experience to foster good relationships, empower communities, give back, and share laughs.
Invest today to join the team building the Amazon-alternative for the $376 billion sustainable goods market—and helping people build a better world with every purchase.
05.25.23
A Memorial Day Sale – just for Investors and Followers
Hi everybody — As a thank you to the over 600 of you who've invested in or are following our crowdfunding camapign, we’re sending you a discount code you can use on DoneGood.com this Memorial Day weekend:
Use this code at checkout: MDTHANKS20
(or click here and the code will automatically be entered into your cart)
To get 20% off sitewide Today through Monday at 11:59 Pacific Time
Of course now the best way to help grow your investment in DoneGood is to get the things you need—from fair trade coffee to nontoxic household cleaners to sustainably-made clothing and bed and bath supplies and more—on our site.
(And if you have any feedback for us that can make your shopping experience better, that’s *really* helpful—contact us through our site with any UX feedback any time).
If you've been following along, you know this fact now: Americans donated $327 billion to charities last year, but we spent $14 trillion buying stuff. Marshaling even a fraction of that $14 trillion to do good for people and the planet is the world's most powerful—yet most underutilized—force for change. Together you and we are the ones working to unleash this power.
Thank you again for being part of the cause.
-Cullen
DoneGood Chief of Good Thoughts (aka founder and CEO)
05.22.23
A Revenue — and Impact — Milestone
We’re really glad to announce this to you here first: DoneGood has now officially passed $2.5 million in gross sales.
That’s a great milestone for an early-stage startup.
And for us, it’s also a major milestone for the social and environmental impact we set out to achieve. On our team, we call gross sales “Dollars Diverted”—because every time we sell a product, we’re diverting consumer spending away from typical supply chains and instead to companies that use incredibly ecofriendly production, pay living wages, and support good causes with every purchase.
So $2.5 million isn’t just a sales figure. It means our community has generated millions of dollars that have helped people working to lift themselves out of poverty, fight climate change, empower women, provide for children in need, and help create new economic systems that make our world better.
Your Investments Do More Good
Your investments helps us accelerate the growth of Dollars Diverted. Capital from this crowdfunding campaign means we can increase investments in successful marketing channels, and substanially increase product selection by hiring more team members to triple the number of brands on our site in 2024 (which data shows is the #1 way to increase purchases on DoneGood).
That means we can significantly grow revenue—and the good for people and the planet we can all do together.
Thank you again to the hundreds of you who have invested already.
If you haven't yet, please consider clicking over to our campaign page today to learn more about the $300 billion+ sustainable goods market, and why an "Amazon for Social Good" (as Forbes called DoneGood) is poised to become a large business—and do a lot of good for people and then planet at the same time.
-Cullen
DoneGood Chief of Good Thoughts (aka founder and CEO)
05.20.23
Video: Why a Senior Capitol Hill Advisor Quit His Job
Hi everybody, the StartEngine team suggested I make a video telling the story of how and why I started DoneGood... so I grabbed my phone and did a quick one.
This is the story of how I went from a suit-wearing, clean-shaven communications director and spokesperson for members of Congress, to instead believing that the dollars we all spend are the world's most powerful force for change (and why we think that's something people of all political stripes can believe in)...
05.18.23
Purchases that empower women, feed hungry kids, provide light to dark places
Hi everybody, this is Katie, VP of Parnterships and Operations for DoneGood. We talk a lot about how the 120 brands that sell products on DoneGood.com have all been screened by our team to ensure they're protecting the planet, paying good wages, and supporting other good causes.
But today we wanted to tell you the stories of just a few of those brands so you can really get to know the amazing ways that companies on DoneGood make an impact:
STARFISH PROJECT 
Makers of really meaningful jewelry who invest 100% of their profits into helping women escape sex trafficking, giving them good paying jobs making jewelry, and providing them skills training to move on to professional careers!
NISOLO
A Certified B Corp that always pays 100% living wages and produces 0% net carbon. To reduce overconsumption, Nisolo uses durable, sustainable materials to make timeless, long-lasting shoes & accessories—so we can buy less over the longrun. That's better for the planet, and our budgets.
TIKIRI TOYS
Unlike too many toymakers, Tikiri uses only 100% organic and non-toxic materials—so you can be at ease when your child puts that toy right on their tongue (and you know they will...!). Every doll purchased generates a donation of meals, clothing, and education to girls in a Sri Lankan orphanage.
Grace Farms Foods
Modern-day slavery (i.e. human trafficking) is still a $150 billion a year industry. Grace Farms fights back by making incredibly good organic and fair trade coffees and teas—and then dedicates 100% of profits to ending forced labor worldwide.
UNDER THE CANOPY
Bed and bath essentials that are ecofriendly, fair trade, organic and always at a great price. Under the Canopy is consistently one of DoneGood's topselling brands—because they've mastered the nexus of quality, sustaianability, and affordability.
MPOWERD
An innovative company creating solar-powered inflatable lights, phone chargers, speakers, USB-rechargeable batteries, and other clean consumer tech products—with every purchase helping to provide clean energy lighting to people around the world who lack access to electricity.
If you invest on StartEngine, you must like helping entrepreneurs build great new companies. When you invest in DoneGood, you're not just helping one company grow—you're helping over 120 entrepreneurs at the over 120 brands who sell on DoneGood, all as incredible as the ones above, succeed as well (and with funds from this crowdfunding campaign, we aim to triple that number to over 300 brands on our site in 2024).
I'm glad to have a chance to say hi to y'all here, and to say thanks to the over 200 of you who have invested already! I really appreciate you.
-Katie
DoneGood VP of Partnerships and Operations
05.16.23
Another Major Milestone
Hi everybody, great news. You’ve helped our campaign reach another major milestone—over 200 investors have now joined the team! And already over $125,000 invested in total.
That’s great momentum in just the first couple weeks.
If you haven’t invested yet, we hope you’ll consider joining the team today too.
By now you know that every purchase on DoneGood helps reduce poverty, fight climate change, and support other good causes. Your investments help us expand our team, add more sustainable brands to our site more rapidly, and increase our investments marketing—all of which helps us take a big leap in accelerating the growth of our business, and means we can help more people make more purchases that do good for people and the planet.
Thank you again to the over 200 of you who’ve invested for helping us reach another major milestone. Our campaign is off and running thanks to you.
Talk soon,
Cullen
DoneGood Chief of Good Thoughts (aka founder and CEO)
05.13.23
Final Bonus Ending
Hi everybody, just a quick reminder you can still get Early Investor bonus shares if you invest in DoneGood by tomorrow (Sunday, May 14) at 5 p.m. Eastern.
There are also other perks and bonuses available:
Discounts and Gift Cards:
Every investment, no matter the size, gets you a discount or gift cards for purchases on DoneGood.com. So you can save money on future purchases of fashion, home decor, bed and bath goods, coffee, outdoor gear, cleaning supplies... and a lot more.
Many of the discounts are on an unlimited amount of purchases over 6 months' - 2 years' time—so, some of you might even be able to save enough money to offset your entire investment...? That's o.k., we appreciate you joining the team, so you still get a discount like all DoneGood team members do!
And of course, we think the best part is that you’ll know that with every one of those purchases, you’re helping reduce poverty, fight climate change, and support other good causes.
Major Investor Bonuses:
Investments of $10,000 and up also get additional bonus shares (special thanks to those of you who have already invested over $10k!).
And major investors in this crowdfunding campaign get the same access as major investors from rounds prior to our crowdfunding campaign (e.g. join strategy calls with our executive team and other investors, get additional updates, etc.).
It’s a fun and knowledgeable group of investors to be a part of, from the former CEO of Versace, to the founder of one of the nation’s leading impact investor organizations, to the CEO of a former publicly traded sustainable jewelry company, and other executives and impact investing leaders—all of whom invested in DoneGood both because they see the growth potential of an Amazon-alternative for the rapidly growing sustainable goods market, and because they share the belief the consumer spending can be the world’s most powerful force for change.
But tomorrow at 5 p.m. is the deadline for getting all the bonuses and perks possible. So if you were planning to make an investment in DoneGood but just hadn’t had time yet, today is a good day to do it.
We really appreciate the over 150 of you who have joined the team by investing already—we're glad we'll be sending out a lot more team member discounts soon.
Talk soon,
Cullen
DoneGood Chief of Good Thoughts (aka founder and CEO)
05.12.23
New NYU Study: Sustainable Goods Sales Growing Twice as Fast as Alternatives
A new study from NYU’s Stern School of Business adds to the overwhelming body of research showing that the market for sustainable goods continues to grow rapidly—and further demonstrates that an Amazon-alternative for this growing market, like DoneGood, has huge growth potential.
NYU researchers found:
- Sustainable product sales are growing at double the rate of non-sustainable items
- Sustainable goods are now driving one-third of all growth in consumer packaged goods sales (despite making up a much smaller market share of all CPGs)
- 93% of consumers plan to maintain or increase their purchases of more sustainable products next year
A recent study from Kantar showed that “EcoActives” (consumers seeking to live an ecofriendly lifestyle) “represent a $376 billion opportunity that brands would be foolish to miss.”
Nielsen previously published a groundbreaking report that predicted a coming revolution in consumer purchasing behavior, saying: “Commitment to social and environmental responsibility is surpassing some of the more traditional influences for many consumers. Brands that fail to take this into account will likely fall behind.”
There’s a sea change underway. Consumer demand for sustainable goods is starting to explode.
Yet when shopping online, while 84% of consumers said that finding sustainable products is important to them, only 17% said finding the sustainable products they want is easy.
DoneGood solves this problem. We make it easy for the rapidly growing group of conscious consumers to shop the way they want by putting thousands of products from 120+ sustainable brands all on one site (with more products and more brands being added all the time).
We believe it’s clear that the Amazon-alternative for the rapidly growing sustainable goods market has the potential to be a very large business—and Forbes called DoneGood “The Amazon for social good.”
Your investments help us continue building the Amazon for the growing sustainable goods market. In the next year we plan to triple the number of brands on our site and increase investments in successful marketing channels—to help more people support more brands that make a positive impact for people and the planet.
If you haven’t invested yet – if you invest before 5 p.m. Eastern this Sunday (May 14) you can still take advantage of the final Early Investor Bonus.
Thanks very much again for being here with us.
-Cullen
DoneGood Chief of Good Thoughts (aka founder and CEO)
05.10.23
A Gift for Your Mom
Hi everybody, first – a thank you gift. For Mother’s Day, we’re running a gift card sale on our site for $10 off $100 gift cards. But to say thank you for investing in and following our campaign, we have double savings for you:
Through Mother’s Day on DoneGood.com – Use code VIPMOM at checkout to get:
- $20 off $100 gift cards
- $40 off $200 gift cards
- $100 off $500 gift cards
With a DoneGood gift card, your mom/wife/daughter/other mothers in your life can shop thousands of purposeful items made with care, and know that no matter what they choose, they're making a positive difference for the planet and for the person who made their gift.
If you already have everything you need for the moms you know this year, of course you can also use the gift card for yourself!
Making Sustainable Shopping More Affordable
A big part of our mission is to make sustainable shopping more affordable and more accessible to more people. Some ways we do that:
- Automatic markdown aggregation: Any time one of our 120+ partner brands marks down a product on their site, our tech platform automatically adds the item to the Sales page on our site—so people can always easily shop deals from across the sustainable world, all in one place on DoneGood.
- Discount codes: We work with our partners to get DoneGood users exclusive discount codes (find these on product pages on our site).
- Rewards program: Earn gift cards as you shop on DoneGood, help others do good with their purchases, and take other actions.
- Major sales events: We organize major sales events where our partner brands markdown their items 33% - 60%, exclusively on our site. Our next major event will run opposite Amazon Prime Day: the Better Days sale is better than Prime Day – you still get great deals, but every purchase also helps create better days for people and the planet
(sign up for our newsletter and follow us on social media to know when all the big sales are).
Thank you again for joining us in the cause of helping people build a better world with their purchasing power. We appreciate you being here.
Talk soon,
Cullen
DoneGood Chief of Good Thoughts (aka founder and CEO)
05.05.23
$100k Already!
Holy cow y’all. Thank you. We just publicly announced our campaign on Monday, and by Wednesday night we were already over $100,000 raised!
Obviously the funding is important for our company’s growth. Along with that though, it’s just so encouraging that so many of you (over 150 investors now!) believe in what we’re working to build.
We believe the dollars we all spend as consumers can be the world’s most powerful force for change. Americans donated $327 billion to charities last year—but we all spent $14 TRILLION buying stuff. That means if just 2% of our purchases could help reduce poverty, fight climate change, make the world better—that would do as much good as all the donations to all the nonprofits in the U.S. combined.
We're building a platform that makes that possible. Your investments help us grow so that more people do more good with their purchasing power.
Quick reminder on bonus shares: Invest before 5 p.m. EDT this Sunday (May 7) to get 10% bonus shares. Investing early also helps us keep this momentum rolling, and we really appreciate that too!
Thank you so much again for joining the cause.
-Cullen
DoneGood Chief of Good Thoughts (aka founder and CEO)
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
$100
Earn 10% Bonus Shares
Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.
$100
Tier 1 Perk
Invest $100+ and receive a discount code for 15% off one purchase on DoneGood.com
$250
Tier 2 Perk
Invest $250+ and receive a discount code for 20% off two purchases on DoneGood.com
$1,000
Tier 3 Perk
Invest $1000+ and receive a discount code for 25% off unlimited purchases on DoneGood.com for 90 days
$5,000
Tier 4 Perk
Invest $5,000+ and receive a discount code for 25% off on unlimited purchases on DoneGood.com for 1 yr + a $100 DoneGood gift card
$10,000
Tier 5 Perk
Invest $10,000+ and receive 25% off unlimited purchases on DoneGood.com for 1 yr + $200 DoneGood gift card + join a virtual “Town Hall” meeting with DoneGood’s Founder and CEO + 5% bonus shares
$25,000
Tier 6 Perk
Invest $25,000+ for 25% off unlimited purchases on DoneGood.com for 18 mos. + $500 DoneGood gift card + Get same access as other Major Investors: periodic strategy calls w/ DoneGood’s CEO and other investors, quarterly updates, etc + 10% bonus shares
$50,000
Tier 7 Perk
Invest $50,000+ for 25% off on DoneGood.com for 2 yrs + $1000 gift card + Get same access as other Major Investors: strategy calls w/ DoneGood’s CEO/other investors, quarterly updates, etc + Your own call with DoneGood’s C-Suite + 15% bonus shares
JOIN THE DISCUSSION
0/2500
Kurt Wickham
2 INVESTMENTS
19 days ago
Thank you for the prompt and insightful response Cullen.
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Kurt Wickham
2 INVESTMENTS
21 days ago
After looking at your financials it appears that there wasn't much revenue growth from a year ago and that your expenses were higher, what is your plan to become profitable in the future? BTW, I love the business concept and what you're doing with it.
1
0
Orion Torcellini
a month ago
Dont let anyone worry you about the bonus shares. Its clear there are a few new users here, bonus shares are always added on at the very tail end of the raise, when the final distribution to the company occurs and the funding can be considered “closed”
If the funding round doesnt close, or gets extended by filing of forms, the bonus shares will post to the account on deal close. If the deadline gets pushed back your shares will still show up, just later
0
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Michael Stanis
a month ago
I’m wondering how you are growing then revenue is almost stagnant YOY. You should be growing fast enough that 120 shops is already outdated by a week from now. I think you need to accelerate your analysis of data and increase brand outreach. What are your specific plans for any of this?
1
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W Kim Colich
87 INVESTMENTS
a month ago
Hi Cullen, I'm wondering why there is no "Loyalty Bonus" offered for those of us who invested earlier in the company (as in 2018). Thanks. Blessings
2
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Kyle Fishman
a month ago
A few questions:
1. Are you a for-profit company?
2. What's your eventual exit strategy? IPO? getting acquired?
2
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HOW INVESTING WORKS
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
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Jairus McAllum
5 days ago
2
0