Dharma Southern Kitchen offering is now closed and is no longer accepting investments.

INVEST IN DHARMA SOUTHERN KITCHEN TODAY!

Plant-based fine vittles

Dharma Southern Kitchen is serving up fast-casual plant-based Southern comfort food across the state of Florida. With multiple successful locations already in full swing, we are a proven concept ready to be scaled as we ride the wave of increasing demand for plant-based dining.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Dharma Southern Kitchen

$95,461.74 Raised

REASONS TO INVEST

Reasons Icon

Growing Demand! – in the last 15 years, the number of Americans following plant-based diets has increased by 300% to over 9.7 million as of 2020.

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Already Expanding!– in the past two years, we’ve opened two new locations, one in Tampa, FL. and Sanford, FL. In 2022 we are in the final stages of opening 3 new locations. One in Downtown Orlando, Oviedo, FL and Tampa, FL.

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Experienced Team! – our expansion is being led by our stellar team of experts in restaurant management and operations, marketing, finance, and culinary.

*Information provided by Vegan News (source)

Overview


Whipping up Delicious Plant-Based Southern Cookin’ for Everyone

It has been a journey leadin’ us here to the land of fine vittles.


That’s because our founder Shaun Noonan spent several years in the world of fine dining, taking orders from the most austere of chefs and meticulously plating little artsy things in Chicago, Orlando, Atlanta, and, most memorably, Bulgaria. In 2013, enough funds were saved and Shaun took on the first food venture to officially call his own: The Vegan Hot Dog Cart. It is iconic in Orlando, currently celebrating its 25th year in operation. 


One year later, Dharma Southern Kitchen came to life - bringing a whole new type of chef-driven southern cuisine that’s 100% plant-based and delicious.



DID YOU KNOW ? Our entire menu is 100% nut free/allergen friendly, opening us up to an even larger demographic!


Plant-based? What are y'all - tree huggers? Some of us, yes. Okay, a lot of us. But we’re inclusive of everybody. Because good food for good people doesn't fit into a category like "vegan" or "vegetarian,” or only in states like California and New York. We’re filling a gap with southern food that other people are ignoring. And it’s a big opportunity. 


With our chef-led expert team, we’re bringing mouthwatering recipes to the masses with fast casual southern cookin'.


Through multiple thriving locations across Central Florida, including a food truck and a hot dog cart - we’ve continued growin’ as one big family, makin’ our mamas proud, and once again, slingin’ fiiiiiine vittles. 



The Problem


Plant-Based Is Popular but Expensive

As of 2020, more than 9.7 million Americans currently follow a plant-based diet — that’s a whopping increase of 300% over the last 15 years. 


But even as the demand for plant-based food grows, diversified plant-based options are few and far between.


What’s out there now, in our opinion…

  • Tends to be expensive
  • Lacks broad appeal
  • Just isn’t warm and family-friendly enough


With its growing popularity, the plant-based space needs a unique and high-quality option that works for everyone. 


At Dharma Southern Kitchen, we provide a diversified menu with unique, flavorful offerings with a full pastry menu, and of course booze!!! 


Plus, who says you can’t do the right thing by servin’ up food that's better for the planet AND make money? The proof is in the puddin’. 


THE Solution


100% Plant-Based Fiiiine Vittles

We specialize in the highest quality comfort food using from scratch-sustainable, ‘n delicious ingredients to create desirable plant-based menu options that appeal to everyone. 


Dharma Southern Kitchen is a place you can come to for any occasion like meals with friends and family, special events, first dates, business meetings, holiday parties, and so much more.


As one of the original pioneers of plant-based dining in the Orlando market, we have established a loyal customer base and continue to provide our guests menu offerings and quality service they can’t find anywhere else! 


Everything that comes out of our scratch kitchen is made with love, servin’ up food like your mama used to make it. We use sustainable packaging and practices in our restaurants, and we provide genuine guest service served up with classic southern hospitality. 



THE Market


Perfectly Positioned to Enter a Massive, Fast-Growing Market

The demand for plant-based food is growing across the nation, with the $5.6 billion plant-based food market predicted to grow to $10.7 billion by 2027 at a CAGR of 9.69%. 



We believe we are in the perfect place to take advantage of this momentum. Florida’s post-covid economic recovery is outpacing much of the nation in job and income growth, and Orlando’s growth rate specifically is the second fastest of the 30 largest U.S. cities. 


According to our research, the majority of plant-based concepts that have tried to scale were QSR rather than fast-casual. We stand out in the market because of our commitment to giving communities space to sit down and enjoy our delicious, affordable cookin’ together.


So, What's the Plan? 

We have our eyes on all major markets and envision a Dharma in every major city within the next 5-8 years having both company and franchised owned locations. 


We are opening our 4th location in April! Dharma Southern Kitchen Orange Ave, where we will have a late-night pub focused menu. In addition we are in the final stages at our up and coming Oviedo, FL.  and  Tampa, FL. locations mid 2022.

Our Traction


Dharma Foundation: Good food doing good things for our world 


We believe it is our responsibility to give back to the communities that support us, to be the change we want to see, to lead by example. Because charity is the ultimate form of hospitality and hospitality is what we do. 


In 2019 we established the Dharma Foundation, a 501(c)(3) organization providing financial and volunteer support to our local communities, focusing on humanitarian needs, environmental protection, and animal welfare. We also provide an employee giving campaign and seek to partner with organizations that share the same social responsibility values.


When you visit us we take donations directly at the register so our customers know that when they give back their money is going directly to positive change.


Already Expanding Across Central Florida


Our three fast-casual restaurant locations operate out of popular food halls in Orlando, Tampa, and Sanford. Guests order at the counter and our team members bring their meals to them once ready. Simple as that.




Our Dharma Southern Kitchen Food Truck also serves our standard menu offerings at several community events and farmer’s markets on a monthly basis. Did we mention we book private events too?

 

All the while, we are still running the original The Vegan Hot Dog Cart, a community staple! 



We also offer: 

 

  • Catering for groups of any size. 
  • On-site events offering reception-style or buffet-style service for groups from 25 - 200. 


Along with our established presence in Central Florida, we have a large and growing social following (MOS 28.7k, Dharma 30.7K Instagram followers) and great reviews (4.5 stars).


*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.


We were named the #1 vegan dog in America by Peta in 2014. (Source)


Lights, Camera, Cook


In 2022 we will begin filming an exciting reality TV show based on the 2020 Regional Emmy Winning Lifestyle Program “Food for Thought with Jorge Estevez”.


The goal of the show is to show “a day in the life” as the team works through different opportunities and challenges. Not only will this show give insight into who the team is and how they got where they are today, it will also show the scale of the business and its continuous growth.


This new show will have a large focus on our positive impact on the world while also showcasing our business and our charity work highlighting how what we are doing today is making the world better than when we woke up. Along with this, our show will look into our founder and CEO, Shaun, his story and convey how you can do this too!

Why Invest


Changing the Way We Enjoy Plant-Based Cookin’

Dharma Southern Kitchen is a proven concept, ready to be scaled and expanded to take advantage of the increasing demand for plant-based options . Our Chef-driven menu features southern comfort food and boozy offerings you can’t find anywhere else.


We believe we have enormous potential to grow locally, regionally, nationally and internationally, through company-owned restaurants and franchises. Our five-year goal is to be in every major metropolitan city in the lower 48 states!


So, what do you say? Are you ready to hop on this gravy train that we just so happen to serve with fried sage?  


Bring your mama and say "yes" to investing in Dharma Southern Kitchen. 


*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.


Join us as we bring fine plant-based vittles to people everywhere! 

ABOUT

HEADQUARTERS

2603 E South St
Orlando, FL 32803
VALUATION

$15.2M

Dharma Southern Kitchen is serving up fast-casual plant-based Southern comfort food across the state of Florida. With multiple successful locations already in full swing, we are a proven concept ready to be scaled as we ride the wave of increasing demand for plant-based dining.

TEAM

Shaun Noonan

Shaun Noonan

Founder, CEO & Director

After many years of gettin’ into trouble as a punk kid on a motorcycle, Shaun dove mouth first into the world of fine dining. He took orders from the most austere of chefs and meticulously plated little artsy things in Chicago, Orlando, Atlanta, and most memorably, Bulgaria. A few short phases later (including working in the kitchen of a Hare Krishna temple), he said his temporary goodbyes to the kitchen and hit the open road in an 18 wheeler, livin’ the trucker life. Trucking can quite possibly be considered one of the most vast research and development trips throughout the culinary realms of the American South, especially with home base being North Georgia. Once enough funds were saved, Shaun took on the first food venture to officially call his own: The Vegan Hot Dog Cart. It is iconic in Orlando, y’know… for drunk people. From there, after lots of dreamin', Dharma Southern Kitchen came to life in the form of a charmingly rickety trailer.

Kevin Armantrout

Kevin Armantrout

COO & Director

A forward-thinking restaurant executive and franchise expert with 25+ years of experience providing transformational and strategic leadership instrumental in building/growing world-class fast-casual/specialty-concept/fine dining restaurant chains, both domestically and internationally. Has driven multi-million dollar franchise operations, created strong organizational cultures, built high-performing teams, and established the right branding/ marketing strategies to rapidly drive revenues, catapult growth and achieve industry recognition. Served in both Company and Executive roles for Ruth's Chris Steak House and Another Broken Egg Cafe’ as well as being a franchisee for both brands.

Darren Tapp

Darren Tapp

Senior Systems Analyst

A veteran of the industry since the age of 13, Darren has worked almost every position in the restaurant from dishwasher to district manager. Through his journey he became an expert in restaurant technology systems and shifted his career focus to providing support to the restaurants from the IT and Accounting side of the business. Darren loves the chaos and energy of the restaurant industry and enjoys meeting happy guests and team members.

TERMS

Dharma Southern Kitchen
Overview
PRICE PER SHARE
$0.76
DEADLINE
May 1, 2022
VALUATION
$15.2M
AMOUNT RAISED
$95,461.74
Breakdown
MIN INVESTMENT
$190.00
MAX INVESTMENT
$380,000.00
MIN NUMBER OF SHARES OFFERED
13,157
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Non-Voting Common Stock
MAX NUMBER OF SHARES OFFERED
1,407,894

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Harp & Cork Inc. dba Dharma Southern Kitchen

Corporate Address

:

2603 E South St, Orlando, FL 32803

Offering Minimum

:

$9,999.32

Offering Maximum

:

$1,069,999.44

Minimum Investment Amount

(per investor)

:

$190.00











Terms


Offering Type

:

Equity

Security Name

:

Non-Voting Common Stock

Minimum Number of Shares Offered

:

13,157

Maximum Number of Shares Offered

:

1,407,894

Price per Share

:

$0.76

Pre-Money Valuation

:

$15,200,000.00











Company Perks

Time

Early Bird - (15% bonus shares within first 72 hrs.)

Friends and Family - (10% bonus shares within next 72 hrs.)

Volume

Tier 1 perk - Invest $200+ and receive 1% bonus shares

Tier 2 perk - Invest $500+ and receive 2% Bonus shares

Tier 3 perk - Invest $2500+ and receive 5% Bonus shares + free t-shirt and Hat

Tier 4 perk - Invest $5,000+ and receive 10% Bonus shares + free t-shirt, Hat and Beach Towel, 5% discount on all products for purchased in restaurant 1 year

Tier 5 perk - Invest $10,000+ and receive 15% Bonus shares + free t-shirt, hat, beach towel and water bottle, 10% Discount for 1 year on all products purchased in restaurant, Access to Executive Team either by phone or online

Tier 6 perk - Invest $25,000+ and receive 20% Bonus shares + 2 each free hats, t-shirts, beach towels and water bottles, 15% discount on all products for 2 yrs., onsite visit with founder, access to Executive team either by phone or online

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Dharma Southern Kitchen will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares Non-Voting Common Stock at $0.76 / share, you will receive 110 Non-Voting Common Stock, meaning you'll own 110 shares for $76. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Insider Investment Notice

Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Vendor payments. Salary payments made to one’s self, a friend or relative.

PRESS

Article Image
Shaun Noonan of Dixie Dharma spreads the gospel of plant-based eating

Shaun Noonan, one of Orlando's most well-known proponents of veganism and the man behind Dixie Dharma at Market on South, is poised to spread the gospel of plant-based eating even farther. Soon, another Dixie Dharma outpost will open inside Henry's Depot, the food hall taking shape in Sanford, and h

Article Image
More Orlando restaurants are now offering higher wages and employee benefits

This week, the Harp and Cork Southern Hospitality Group announced in a news release that employees across their six area restaurants would receive a starting wage of $15 an hour plus expanded benefits like paid vacation time.

Article Image
Orlando Family Magazine

Orlando Family Magazine 2021 Best of the Best: Best Vegan Comfort Food

ALL UPDATES

03.30.22

Vegan Pimento Cheez?!

Pimento Cheese is one of our all-time favorite southern picnic staples. Sharp, creamy, tangy, and delicious. Great on good ol' fashioned white bread, or in our case, as a garnish for Dharma fried chick'n! 100% Vegan, as always!

03.23.22

New team member!

Introducing Ryan Manning- the newest member of our Dharma family! Ryan will be taking on the role of Director of Culinary, ensuring food quality, recipe consistency, & sanitation are top notch in our kitchen while helping us grow! Ryan is fluent in Spanish, has lived and worked in Mexico, and has had successful stints at Disney and The Ritz Carlton, just to name a few. Check out his own restaurant in Orlando, FL: MX Taco!

03.21.22

Let's not go nuts!


We're happy to announce that the Dharma kitchen is now 100% nut-free! Being a plant-based restaurant makes us extremely appealing to those with allergies (dairy/egg), and we wanted to take our allergy-friendly vibes to the next level. That's the beauty of making our comfort food from scratch- we can make changes while still maintaining the integrity of our product.

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Dharma Southern Kitchen.

$190.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$200.00

Tier 1 perk

Invest $200+ and receive 1% bonus shares

$500.00

Tier 2 perk

Invest $500+ and receive 2% Bonus shares

$2,500.00

Tier 3 perk

Invest $2500+ and receive 5% Bonus shares + free t-shirt and Hat

$5,000.00

Tier 4 perk

Invest $5,000+ and receive 10% Bonus shares + free t-shirt, Hat and Beach Towel, 5% discount on all products for purchased in restaurant 1 year

$10,000.00

Tier 5 perk

Invest $10,000+ and receive 15% Bonus shares + free t-shirt, hat, beach towel and water bottle, 10% Discount for 1 year on all products purchased in restaurant, Access to Executive Team

$25,000.00

Tier 6 perk

Invest $25,000+ and receive 20% Bonus shares + 2 each free hats, t-shirts, beach towels and water bottles, 15% discount on all products for 2 yrs., onsite visit with founder, access to Executive team either by phone or online

JOIN THE DISCUSSION













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RAISED
$95,461.74
INVESTORS
127
MIN INVEST
$190.00
VALUATION
$15.2M

@ 2022 All Rights Reserved

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