Digital Brands Group offering is now closed and is no longer accepting investments.

INVEST IN DIGITAL BRANDS GROUP TODAY!

Premium Denim + Luxury Closet Essentials

This Reg A+ offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Digital Brands Group

$959,375.79 Raised

REASONS TO INVEST

ABOUT

HEADQUARTERS

8899 Beverly Blvd Suite 600
West Hollywood, CA 90048
VALUATION

$66k
PREVIOUSLY CROWDFUNDED

$4M

TEAM

Hil Davis

Hil Davis

CEO

Hil came to Digital Brands Group in March 2018 with a substantial background in e-commerce and luxury apparel. In 2007, he founded J. Hilburn, a made-to-measure men's apparel brand that he built into a $55 million dollar company in just six years. Most recently, he founded the e-commerce beauty and charitable venture, Beautykind, where he served as CEO, CFO, and Chairman of the board. Prior to working in e-commerce, Hil held positions as an equity research analyst covering consumer and luxury publicly traded stocks at Thomas Weisel Partners, SunTrust, and Citadel Investment Group. He was also Head of Investor Relations at Brinker International, a $2.9 billion market capitalization restaurant company that owns Chili’s.

Laura Dowling

Laura Dowling

CMO

Laura is a change agent who pioneers cutting-edge strategies and challenges status quo by shifting the paradigm in marketing plans and execution. Laura recently joined the team from Coach a Tapestry brand where her innovative audience-driven investments resulted in substantial incremental annual results within the Digital, Social and CRM channels. Prior to Coach, Ms. Dowling held strategic positions at: Harry Winston and Ralph Lauren where she created and launched first-to-market campaigns that catalyzed revenue growth and recognition for

Mark Lynn

Mark Lynn

Co-founder, President of M&A

Co-founded and sold playcoed.com in 2006, which sold to 212 Media in 2008 Founded Zuni payments and sold to Banctek in 2009 Co-founded WINC in 2011, a subscription based e-winery (similar to Naked Wines), which has raised over $30mm Co-founded DSTLD, precucsor to Digital Brands Group Received Marketing Digital Certification from Harvard Business School (Exec)

Paul Roughley

Paul Roughley

Design Director

Paul has cultivated his remarkable design talent through a broad range of fashion experience, both in the U.S. and in his native England. His care and expertise with tailoring and fine detail are the product of nearly 25 years in the apparel space. Early in his career, Paul was recruited by streetwear label Ecko to transform the brand’s athletic persona into a distinctive contemporary concept, in just two seasons. He moved on to spend a decade as Design Director with cutting-edge denim label Kill City, where he oversaw creative direction - including branding, marketing, advertising, web design, and store design for Kill City and its five subsidiary brands. As DSTLD’s Design Director, Paul guides the DSTLD aesthetic with an eye for subtlety and a flair for the unexpected: always looking for that little something extra to truly elevate a piece.

Jenn Stein

Jenn Stein

Director of Production

Laura Sokol

Laura Sokol

Digital Content Manager

Michelle Finney

Michelle Finney

Graphic Designer

Caitlin Zenisek

Caitlin Zenisek

Social Media Manager

Christel Chaudet

Christel Chaudet

Videographer

Isadora Hu

Isadora Hu

Operations Director

Hannah Laverty

Hannah Laverty

Public Relations + Investor Relations

Beans

Beans

Chief Barketing Officer

Baxter Ross

Baxter Ross

Director of Technology

Laura Gramlich

Laura Gramlich

Director of Customer Service

Yilin Wang

Yilin Wang

Office Manager

Anthony Handy

Anthony Handy

Design Assistant

TERMS

Digital Brands Group
Overview
PRICE PER SHARE
$0.53
DEADLINE
Mar 1, 2020
VALUATION
$66k
AMOUNT RAISED
$959,375.79
Breakdown
MIN INVESTMENT
$500.32
MAX INVESTMENT
$9,999,999.72
MIN NUMBER OF SHARES OFFERED
1,886
OFFERING TYPE
Equity
ASSET TYPE
SHARES OFFERED
Series CF Preferred Stock
MAX NUMBER OF SHARES OFFERED
18,867,924

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

DenimLA Inc

Corporate Address

:

8899 Beverly Blvd Suite 600, West Hollywood, CA 90048

Offering Minimum

:

$1,000.00

Offering Maximum

:

$10,000,000.00

Minimum Investment Amount

(per investor)

:

$500.32











Terms


Offering Type

:

Equity

Security Name

:

Series CF Preferred Stock

Minimum Number of Shares Offered

:

1,887

Maximum Number of Shares Offered

:

18,867,925

Price per Share

:

$0.53

Pre-Money Valuation

:

$65,828.12











wlajie

PRESS

Article Image
The Affordable Leather Jacket That Looks Like It Costs a Couple Grand

DSTLD's Leather Moto receives the 'Esquire Endorsement.'

Article Image
8 Life-Changing Things Your Closet Needs ASAP

A BuzzFeed editor endorses our best-selling High Waisted Skinny Jeans in Black as a must-have.

Article Image
The One Piece Every Vogue Editor Is Obsessed With

Want to dress like a Vogue editor? Turns out, it may be easier than you think. A recent article on Vogue.com took an in-depth look at what the glossy's staffers really wear, and there was one common theme: lots and lots of jeans.

Article Image
10 Outstanding Menswear Brands You Won’t Find in a Department Store

Selvedge jeans and luxe basics with a vague L.A. vibe (but, you know, in a good way).

Article Image
Jennifer Lopez and Bella Hadid Both Have This $180 Blanket Coat

This fall, Lopez is rocking the DSTLD Women's Wool Blanket Maxi Coat.

ALL UPDATES

02.11.20

Campaign Closing - one day left to invest & Webinar

We’re incredibly thankful for the ongoing support of our amazing customers. You’ve helped us raise over $8mm and generated a community of more than 4,100 investor advocates.

The close of our final Online Public Offering is Tuesday, February 11, 2020 at 2:00pm. This is your last chance to invest in this offering!


JOIN OUR WEBINAR tomorrow, Tuesday, January 11 at 12pm PST.


As a reminder, we’re offering $500 in DSTLD credit with a $500 minimum credit. We hope you’ll join us - thank you for the continued support!


INVEST NOW

*A minimum $500 investment is required to receive the $500 DSTLD credit. A maximum of a

$500 credit will be distributed after the round closes. Limit to 1 $500 credit per person, new investors only.

01.22.20

Join our Webinar - Thursday, 1/23

Happy New Year! A lot happened in 2019, and we’re excited for what’s to come in 2020. We’re so grateful for the support we’ve seen from customers, current investors, and new investors in this round. We’ve raised an incredible $10M from our supporters, whose investments go directly to helping us continue to innovate in fashion, retail, and the way you invest.

We have 7,000+ people backing us in our potential IPO, we're very excited.

As we look forward to 2020, speak with CEO Hil Davis, CMO Laura Dowling, and CFO Reid Yeoman about the year ahead. Our campaign will be closing in a few weeks, so now is your chance to learn more about investing and ask DSTLD leadership any questions.


Thursday, January 23

12:00p PT / 3:00p ET

RSVP NOW

12.18.19

End of Year Webinar - Thursday, December 19

There's only a handful of weeks left in our campaign, and we want to give you one last chance to learn about investing in DSTLD. We are hosting a webinar with our executive team tomorrow, Thursday, December 19 at 1:00p PT.


On the webinar, we will update you on the acquisitions, new acquisitions we have reviewed, the timing of our potential IPO, and the final weeks of fundraising. The webinar will include our CEO Hil Davis, CMO Laura Dowling, and CFO Reid Yeoman. We will also leave plenty of time for Q&A's.


RSVP NOW

Thursday, December 19

1:00p PT

12.10.19

DBG Adds Former Nike, Qualcomm Exec to Team!

We’re so excited to announce the recent hire of Reid Yeoman, DBG’s new CFO and executive on our c-suite team

 

Reid is a seasoned finance professional with core Financial Planning & Analysis background at major multinational Fortune 500 Companies – Including Nike & Qualcomm.  He has a proven track-record of driving growth and expanding profitability within retail.

 

 Hil Davis, CEO of DBG, said, “we are excited to add another seasoned executive to our team.  Reid will instill the discipline and accountability for us to scale organically and through acquisitions.  With Laura and Reid anchoring our management team, we are now ready to execute our growth plan, which we will believe will drive meaningful shareholder returns.

 

Most recently Reid served as CFO / COO at Hurley – a standalone Global Brand within the Nike Portfolio – where he managed the full P&L / Balance Sheet and oversaw the Brand’s logistics and operations.  At Hurley, Reid was directly involved in all dimensions of the Business (i.e., product, marketing, sales, HR) and lead the Organization through complex foreign and domestic legal / tax / trade matters, and was responsible for negotiating licensing / distributor agreements and wholesale discount structures.      

 

Prior to his role at Hurley, Reid was a critical member of Nike’s Global Business Planning Team where he worked directly with the Nike CFO and Brand President to centrally manage the Company’s extensive operating overhead budget (~$7B) and capital investments to ensure expenditures were aligned to the Brand’s strategic priorities.

 

Reid is a native Californian and holds an MBA from UCLA’s Anderson School of Management, and a BA from UC Santa Barbara.          

12.05.19

Join our webinar today!

We are thrilled with the support, excitement, and questions from our investors (and investors to-be!) on our call last month. Due to the overwhelming demand, we’ll be hosting another webinar for our community on Thursday, December 5 at 1:00 pm PT.

 

On the webinar, we’ll introduce you to the newest member of our leadership team: Reid Yoeman, who has joined us as CFO and COO. We will also address the questions we received during and after the webinar regarding the dilution associated with the acquisitions, what an IPO means for your investment, and the IPO timeline.


RSVP NOW

Thursday, December 5

1p PT / 4p ET

11.13.19

Early Investing Recommends DBG 3x

We are excited to share with our customers and investors that we received our third “buy” rating from First Stage Investor and EarlyInvesting.com, which is a first-ever for the publication. This the third year in a row that they we have received a “Buy” rating from them.


First Stage Investor helps members build an investment portfolio of early-stage private companies by researching startup opportunities and recommending their top picks to their readers. First Stage Investor is an independent research company, and does not accept compensation from any company for their research. 

INVEST NOW → 


Below are three highlights from their review, and links to all three “Buy” recommendations 


“DSTLD has exceeded our expectations in several key areas: sales, customer growth, cost efficiency, profit margin expansion, product line additions and supply line management.”         

       

“ DSTLD was able to significantly reduce risk to growth, business and profit margin in just a year’s time – a major achievement that more than justifies its valuation.”    

            

“The company has made progress in three particularly crucial ways...It’s selling more expensive items...It’s lowering expenses...It’s improving customer acquisition costs.”    


INVEST NOW → 


READ THE RECOMMENDATIONS


August 2016: 

https://earlyinvesting.com/score-100x-gains-coming-58-billion-market-disrupter/


September 2017

https://www.dropbox.com/s/gwfpj6h2pzzllug/2017_FSI-September2017.pdf?dl=0 


October 2018

https://www.dropbox.com/s/gpi84zqc03tsusr/Tripling%20Down%20on%20DBG.pdf?dl=0 

10.24.19

Join our Webinar 10/24 & Meet our New CFO!

We are thrilled with the support, excitement, and questions from our investors (and investors to-be!) on our call last month. Due to the overwhelming demand, we’ll be hosting another webinar for our community on Thursday, October 24 at 1:00 pm PT.

 

On the webinar, we’ll introduce you to the newest member of our leadership team: Reid Yoeman, who has joined us as CFO and COO. We will also address the questions we received during and after the webinar regarding the dilution associated with the acquisitions, what an IPO means for your investment, and the IPO timeline.

 

Thursday, October 24

1:00 pm PT  / 4:00 pm ET

 

RSVP NOW

 

Reid will join us on the call. Below is a brief overview of work history: :

  • CFO of Hurley for almost two years.
  • Hurley is owned by Nike, who has $39 billion in revenues and a $116 billion market cap
  • Previous financial background at Nike and Qualcomm for more than six years

 

Help us welcome Reid to the team!

 

RSVP NOW

10.23.19

Broker Dealer Approved! Everyone Can Now Invest in DBG!

Great news! 

Great News! We’re now approved to accept investments in all 50 states.


For the past few months, some of our customers and fans from Arizona, Florida, Nevada, New Jersey, New York, North Dakota, Texas, and Washington, have had difficulty investing or have noticed that their investment has not yet funded. This is because our offering did not have a broker dealer that is required to accept investments from those states. As of today, that has all changed!


If you tried investing, or started an investment, and you live in Arizona, Florida, Nevada, New Jersey, New York, North Dakota, Texas, and Washington, you can now complete your investment!  


Thanks for your patience and support - we’re excited to have you as part of the DBG family!


Thanks,

Hil Davis

JOIN THE DISCUSSION













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Cancel anytime before 48 hours before a rolling close or the offering end date.

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PREVIOUSLY CROWDFUNDED
$4,165,700.15
RAISED
$959,375.79
INVESTORS
852
MIN INVEST
$500.32
VALUATION
$66k

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