Chareau offering is now closed and is no longer accepting investments.

"Our New Cocktail Secret Weapon" - Food & Wine Magazine

INVEST IN CHAREAU TODAY!

Chareau has crafted the first all-natural liqueur made from aloe, blending additional flavors of cucumber, spearmint, lemon peel, and muskmelon. We're already in over 3000 bars and restaurants in 40 states and are looking to expand and innovate alongside the rapidly changing consumer. Chareau has no artificial flavors and is targeted to the health and wellness consumer, at just 25% abv and less than 60 calories per 1.5 oz serving.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Chareau

REASONS TO INVEST

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$3.45M in lifetime revenue, with over $1M in 2019 alone

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Wine Enthusiast Magazine “Highest Rated Liqueur of the Year” — also featured by the New York Times, USA Today, and Bon Appetit

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Over 3000+ accounts across 40 states, including the Wynn Hotel in Las Vegas and Michelin Star restaurant Alinea in Chicago

ABOUT

HEADQUARTERS
4682 Calle Bolero, Unit B
Camarillo, CA 93012
VALUATION
$12M

Chareau has crafted the first all-natural liqueur made from aloe, blending additional flavors of cucumber, spearmint, lemon peel, and muskmelon. We're already in over 3000 bars and restaurants in 40 states and are looking to expand and innovate alongside the rapidly changing consumer. Chareau has no artificial flavors and is targeted to the health and wellness consumer, at just 25% abv and less than 60 calories per 1.5 oz serving.

TEAM

Kurt Charron
Kurt Charron
Founder / CEO

Our Founder & Distiller, Kurt Charron, was inspired by his family’s agricultural roots and the natural beauty of California when he first started creating the recipe in his home kitchen. 

Kurt has 14 years of experience in the beverage industry, as well as, 6 years in hospitality. Kurt is a graduate of USC and the Lloyd Greif Center for Entrepreneurial Studies with a B.S. in Business, and also a graduate of The Ethanol Technology Institute in Montreal, QC and the Kothe Distillation Program.

Chuck Chand

Chuck Chand

Partner

Charles “Chuck” Chand, Managing Director of Samos Capital and Co-Founder of The Espiritus Group, has extensive experience in international corporate mergers and acquisitions, business development, and consumer-focused brand development. The Espiritus Group is a partner of Charron Favreau S.P.C. 

Prior to Espiritus, Chuck served in a variety of business development and brand development roles for Fortune 500 companies. Chuck was the AVP, Director of Corporate Development, for Brown-Forman Corporation, Finance Director for Yum! Brands, and Acquisitions and Business Development Director for Groupe Danone. Chuck is a graduate from the University of Pennsylvania with a BSc in Entrepreneurial Management and Finance from the Wharton School of Business and an MSc in International Development.

Helen Diaz

Helen Diaz

National Brand Ambassador

Helen Diaz is an award-winning bartender based out of San Francisco, CA and winner of Miss Speed Rack California.

Helen was our first Brand Ambassador in 2014 and has grown with the company to become the National Brand Ambassador, leading a team of some of the most highly acclaimed and award-winning bartenders in the world. Helen works full-time for the company.

Jay Maltby

Jay Maltby

Partner

Jay Maltby is the Chairman and CEO of the Espiritus Group, as well as, majority shareholder and CEO of Incubrands Spirits Group. As the CEO of Incubrands Jay co-founded two super premium brands: Angel’s Envy Bourbon Whiskey and Papa’s Pilar Rum. The Espiritus Group is a partner of Charron Favreau S.P.C.  

Prior to Incubrands, Jay served as President, Chief Operating Officer and a Director at Cruzan International, then Todhunter International (an AMEX Co.). His experience also includes VP National Sales Manager, VP Chief Financial Officer, and on the Board of Directors for Bacardi USA, Director of Angostura Holdings Ltd., and Board of Directors of DISCUS (Distilled Spirits Council of the United States).

G. Scott Greenburg

G. Scott Greenburg

Outside General Counsel and Assistant Secretary

Scott Greenburg is a lawyer and advisor to growth companies, with deep experience in venture capital, structuring, and investments, M&A, IPO and follow on offerings, and corporate governance. He is currently the Founder and Attorney at FarPoint Venture Law. Prior to FarPoint, Scott was a Partner at K&L Gates, and his experience as Outside General Counsel includes Starbucks, Guayaki, MatchaBar, and Sambazon to name a few, and he serves on the Board of Directors of several private companies, including HempFusion Wellness, Nomadix, and Happier Camper.

His recognitions and awards include Best Lawyers in America (2014 Lawyer of the Year--Corp Governance), the Lawdragon 500, the ICFM 500 Leading Lawyers, Superlawyers, the Legal 500 and Chambers USA. 

TERMS

Chareau
Overview
PRICE PER SHARE
$6.75
DEADLINE
Nov 24, 2020
VALUATION
$12M
AMOUNT RAISED
$235,122.75
Breakdown
MIN INVESTMENT
$243.00
MAX INVESTMENT
$99,994.50
MIN NUMBER OF SHARES OFFERED
1,481
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
37,037

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Charron Favreau, S.P.C.

Corporate Address

:

4682 Calle Bolero, Unit B, Camarillo, CA 93012

Offering Minimum

:

$9,996.75

Offering Maximum

:

$249,999.75

Minimum Investment Amount

(per investor)

:

$243.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

1,481

Maximum Number of Shares Offered

:

37,037

Price per Share

:

$6.75

Pre-Money Valuation

:

$12,002,796.00











COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary COVID-19 regulatory relief set out in Regulation Crowdfunding §227.201(z).

Offering maximum.

In reliance on this relief, financial information certified by the principal executive officer of the issuer has been provided instead of financial statements reviewed by a public accountant that is independent of the issuer, in setting the offering maximum of $250,000.

Expedited closing sooner than 21 days.

Further, in reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the "CEO"), or his or her successor, as the Subscriber's true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 cover the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock. 

Joinder to Shareholder Agreements

Shareholder Agreements. Execution of this Subscription serves as a Joinder Agreement whereby the Subscriber, as an “Investor” thereunder, agrees to the terms of, and becomes a party to, the Company’s Voting Agreement, Investors Rights Agreement and Right of First Refusal and Co-Sale Agreement, each dated March 29, 2019 and collectively referred to as "Shareholder Agreements". Please see Exhibit F of the Offering Circular to review the Shareholder Agreements. Please refer to a summarization of these rights in the Company Securities section of the Offering Circular.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based:

Friends and Family Bonus

Invest within the first 72 hours and receive an additional 25% bonus shares* 

Early Bird Bonus

Invest within the first 10 days and receive an additional 15% bonus shares* 

*Investments made within the first 10 days for the “Friends and Family Bonus” and “Early Bird Bonus” cannot combine perks with any other bonus share offer. If an investment is made within the first 10 days, the best, and only, bonus offer will apply.

Amount-Based:

$500 | Free Shipping until 2022 & Exclusive Apparel

Invest $500+ and receive free shipping on all purchases made on the www.chareau.us website until 2022 and get exclusive Chareau owner’s apparel.**

 $1,000+ | Virtual Cocktail Class and Happy Hour

Invest $1000+ and one of Chareau’s Bartender Brand Ambassadors will host a virtual Cocktail Class and Happy Hour for you and up to 10 friends. Investors will also receive Free Shipping until 2022 & Exclusive Apparel reward. **

$10,000+ | 5% Bonus Shares + Virtual Happy Hour

Invest $10,000+ and receive 5% bonus shares and the Virtual Cocktail Class and Happy Hour reward for you and up to 10 friends. Investors will also receive Free Shipping until 2022 & Exclusive Apparel reward. **

$25,000+ | 10% Bonus Shares + Virtual Happy Hour

Invest $25,000+ and receive 10% bonus shares and the Virtual Cocktail Class and Happy Hour reward for you and up to 10 friends. Investors will also receive Free Shipping until 2022 & Exclusive Apparel reward. **

** Our webstore is scheduled to launch in July 2020. Shipping of liquor is restricted in certain U.S. states.

The 10% Bonus for StartEngine Shareholders

Charron Favreau, S.P.C. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $6.75/ share, you will receive 100 shares of Common Stock, meaning you'll own 110 shares for $675. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

*All perks occur when the offering is completed.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Inter company debt or back payments.

PRESS

Article Image
The Plant-Based Mixer We're Adding to All Our Summer Cocktails

It’s like your cocktail took a spa trip, with hints of watermelon and cucumber. If you’re throwing a party this summer, it’s the kind of easy buy that would be perfectly impressive in a batched cocktail, even if said cocktail is just a vodka-soda punched up with a small bottle of Chareau and garnish

Article Image
The Best Under $35 Alcohol, According To Bartenders & Beverage Directors

"I love Chareau because it is a complex and delightful cocktail in a bottle. In my home, I drink it on the rocks with a little gin, and when I use it in a cocktail for guests, it is sure to wow!

Article Image
Introducing Chareau, the award-winning spirit you should try

Chareau is the only one of its kind in the world — a distilled spirit made from aloe. But, to simplify it that way would be an injustice. Chareau is the brainchild of Kurt Charron.

Article Image
Aloe? Is it Me You're Looking For?

Meet Chareau ($49 for 750ml), a California-distilled aloe liqueur that has bartenders falling head over heels.

Article Image
5 Grammys Inspired Cocktails to Turn Your Viewing Party Up a Notch

Tasting Notes: "A riff on a classic vodka tonic with an excellent aloe vera liqueur called Chareau along with lemon juice and a sprig of rosemary for a great aroma.










ALL UPDATES

11.23.20

Only Hours Left!!!

We are in the final hours to become an investor in Chareau this year. Our 2020 campaign has been a success with over $234k raised of our $250k maximum! If you are still interested in participating, please take a moment to look through our terms and disclosures on the page above. When ready to invest, you can initiate your investment by using the "Invest Now" button at the top of the page.

Thank you for all of your investment and support!

11.17.20

Less than 1 Week Left!

There is less than a week left to participate in our 2020 investment round. We’ve raised over $210k so far and we’re close to hitting our offering maximum of $250k. Thank you to everyone who has already invested! If you haven’t invested, but are still considering joining our team, you have a few more days to complete your investment using the “Invest Now” button near the top of the page.

 

As a reminder, 

  • All investments over $500 will receive Free Shipping until 2022 
  • Investments over $1000 will receive a Virtual Cocktail Class and Happy Hour – great for the holidays and for cities where bars have shut back down due to COVID
  • Larger investments over $10,000 will receive bonus shares along with all of the above

 

11.12.20

Chareau Expands Distribution in 5 U.S. States

We are excited to announce that Chareau will be expanding its distribution across the Western U.S., through Young's Market Company (YMCO) and Republic National Distributing Company (RNDC), into the states of Idaho, Montana, Oregon, Utah, and Wyoming. Chareau will continue on its path to becoming the #1 American Made liqueur by making it's product offerings more accessible in these growing markets. 


11.12.20

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Chareau offering. Here's an excerpt describing the specifics of the change:


Chareau updated their offering with additional risk factors.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

11.04.20

Final Month of our 2020 Investment Round!

Thank you for all of your support and investments this year! The 2020 campaign has been a success and Chareau is continuing to grow across the country. We're excited to finish the year strong and hit 2021 running!


If you have not had the opportunity to invest, or you have any friends and family that you would like to have join our team, there's less than a month remaining. Cheers!

10.26.20

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Chareau has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Chareau be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

10.02.20

Our Online Store is Now Live!

We are so excited to announce this next step for Chareau! Consumers can now purchase Chareau and other products from our website and have it shipped direct to their homes. As we continue to expand our distribution footprint across the country by bringing our products to more liquor stores, grocery stores, and bars, we are also mindful of the unique times we are experiencing and want to make Chareau as accessible as possible. We can now ship to most states in the U.S., with a full list available on our site.


www.chareau.us (select “Store”) or chareau.store (direct link)


Please take a look and have patience with us the first couple weeks as we are new to e-commerce sales, but also please let us know if you have any feedback. We want to deliver the best customer experience we can. And, please continue to come back and check out our store, as we will be unveiling more products and merchandise over the next few months.

Cheers!


09.29.20

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Chareau has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Chareau be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

09.21.20

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Chareau offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

09.18.20

September is our Strongest Month of 2020!

August was a great month for Chareau and September looks to be even better! 

 

Our August depletions (sales to accounts) were up 8% nationally month over month from July 2020 to August 2020, and we have now seen a monthly growth in depletions of 434% since April. Here is a breakdown of our top 3 markets:

 

CA – Depletions are up 647% since April, including growth of 34% from July to August and 16% from August to September.*

IL – Depletions are up 3281% since April, with a dip of 28% from July to August and a strong recovery of 124% growth from August to September.*

NY – Depletions are up 650% since April, including growth of 130% from July to August (September depletion data is not available yet for NY).* 

 

We have also expanded our footprint across Florida this month with the expansion into 6 Total Wine & More and 18 ABC retail stores with approval for another 32 ABC stores over the next few weeks.

 

Italian restaurant chain North Italia has increased their usage of Chareau by adding it to a second cocktail on their menu. We are now featured in both the Mozzafiato and Southside Spritz at North Italia locations across the country.

 

Our e-commerce store on the Chareau.us website will be going live next week. Keep an eye out for a separate update with more details once the store is open.

 

And finally, our September revenue is currently on track to be our strongest month of 2020 and potentially match, or surpass, our September 2019 monthly revenue. We are growing beyond our projections laid out earlier this year despite the very negative effect COVID has had on our industry, and the hospitality industry, as a whole.

 

Thank you for your support!

 

*Depletion data and growth rate are based on cases sold per day

**The above numbers and projections have not been reviewed or audited by a third party CPA, and are meant as additional information that the company currently has available.










REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Chareau.

$243.00

StartEngine Owners Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$500.00

Free Shipping until 2022 & Exclusive Apparel

Invest $500+ and receive free shipping on all purchases made on the www.chareau.us website until 2022 and get exclusive Chareau owner’s apparel. **

$1,000.00

Virtual Cocktail Class and Happy Hour

Invest $1000+ and one of Chareau’s Bartender Brand Ambassadors will host a virtual Cocktail Class and Happy Hour for you and up to 10 friends. Investors will also receive Free Shipping until 2022 & Exclusive Apparel reward. **

$10,000.00

5% Bonus Shares + Virtual Happy Hour

Invest $10,000+ and receive 5% bonus shares and the Virtual Cocktail Class and Happy Hour reward for you and up to 10 friends. Investors will also receive Free Shipping until 2022 & Exclusive Apparel reward. **

$25,000.00

10% Bonus Shares + Virtual Happy Hour

Invest $25,000+ and receive 10% bonus shares and the Virtual Cocktail Class and Happy Hour reward for you and up to 10 friends. Investors will also receive Free Shipping until 2022 & Exclusive Apparel reward. **

JOIN THE DISCUSSION













0/2500

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

WHY STARTENGINE?

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SECUREYour info is your info. We take pride in keeping it that way!
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

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