Cen offering is now closed and is no longer accepting investments.

Democratizing AI with Blockchain

INVEST IN CEN TODAY!

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Cen

REASONS TO INVEST

ABOUT

HEADQUARTERS
8070 La Jolla Shores Drive 434
La Jolla, CA 92037
VALUATION
$35.6M

TEAM

James Tagg
James Tagg
CEO, President & Director

James Tagg is a serial entrepreneur and award-winning author. He was one of the original inventors of the touchscreen and has founded several companies that specialize in man-machine interfaces and communications. He founded Truphone, the world’s first global mobile network, sending the first SMS over the Internet, making the first mobile phone call over the Internet and developing the eSIM for mobile communications. He holds over 200 patents and his first book, Are the Androids Dreaming Yet? explores the limits of Artificial Intelligence and the differences between humans and computers. He studied Physics and Computer Science at Manchester University and Engineering at Cambridge University. Prior to founding Cen Inc. Mr Tagg served as CEO of Truphone Ltd, a mobile virtual network operator from 2006 until 2009 when he became CTO and then CIO in 2015 until he left in October 2016 to found The Roger Penrose Institute, a research institute studying physics, and the differences between the human mind and computers, where he serves as Director. He founded CEN in Feb 2018 serves primarily as its CEO. He currently divides his time equally between CEN and his job with The Penrose Institute spending around 30 hours per week on each.

Ed Guy
Ed Guy
CTO, Secretary & Director

Ed Guy started his career at General Electric and Digital Equipment but joined the VoIP industry right at its inception. He worked initially with Bellcore/Telcordia and then moved to Pulver.com where he built and launched Free World DialUp – the world’s first network to offer free voice calls over the Internet. The ensuing furore led to the Pulver Act which has ensured net neutrality for communications companies over the last 20 years. He is therefore considered one of the fathers of VoIP. He is a serial startup CTO who founded IPeerx, the VoIP peering exchange, in 2000 which was sold in 2006. He was chief architect for Truphone, a mobile virtual network operator, from 2006 to 2014 and more recently from 2013 to the present has been CTO of Uniphy Health, a medical communications company where he works part-time, 30 hours per week the remaining time free to work on startup activities. He has served as a VoIP instructor to Internet2.0 community and FCC and, authored RFC 5456 and related RFCs. He holds a PhD in Computer Engineering and has broad experience in network-based, large-scale & highly-available voice and data systems. He founded CEN in Feb 2018 and primarily serves as its CTO currently dividing his time between CEN and his job with the Uniphy Health.

Erik Viirre
Erik Viirre
CIO & Director

Erik Viirre is a Professor at the University of California, San Diego (UCSD), in the Departments of Neurosciences, Surgery and Cognitive Science. Dr Viirre has extensive experience in cognitive systems development for interaction between humans and technology. Between 2012 and 2017, he was the Medical and Technical Director of the Qualcomm Tricorder XPRIZE, a technology competition for consumer-driven mobile health platforms with embedded Artificial Intelligence. Dr Viirre has worked on human safety and medical applications of VR and its human factors with funding from the National Institutes of Health, National Science Foundation, US Navy, DARPA, NASA and numerous corporate sources. Dr Viirre has participated in a variety of start-up companies, including Zero G Corporation, 3E Therapeutics and Otosound LLC, which has developed his patented medical device for treatment of tinnitus. He has a PhD in Neurology and is a Medical Doctor, specialising in disorders of the inner ear. Dr Viirre is a practising physician and serves as a Professor of Neurosciences, Surgery and Cognitive Sciences at the University of California, San Diego where he has been since June 1997, this is his primary job. Erik Viirre has served on a consulting basis as our Chief Information Officer since inception in Feb 2018 and spends around 4 hours per week working on Cen primarily as its CIO.

Manju Kesani
Manju Kesani
CCO & Director

Manju Kesani has led marketing and commercial teams for 20 years at communication companies such as; EE, Truphone, Lebara Group and the Vodafone partners in Lithuania and Latvia. He blends his passion for brand and marketing with the analytical rigor he gained as a Wharton MBA. Most recently (2016 until 2017) he was Director of Pay Monthly, responsible for managing the £4 billion revenue consumer P&L for EE, the UK’s largest mobile operator. During this period, EE posted its best consumer results ever. From 2013-2015 he served as Chief Marketing Officer and then Commercial Officer for Truphone, where he led all its brand and commercial activities across eight countries and served as Chief Marketing Officer for the Lebara Group, one of the fastest growing MVNOs in the world, where he was responsible for all marketing and brand activities across their footprint. Outside the communications sphere, he has acted as an advisor to WorldRemit, one of Europe’s most successful fintech startups and raised $43 million in equity and $400 million in debt to start a new airline in India. Manju has a masters degree in business administration (MBA) from the Wharton School of the University of Pennsylvania and a bachelor's degree in Industrial Engineering, from Bangalore University (India), which he received with high honors. Manju Kesani has served as our Chief Commercial Officer on a consulting basis since inception in Feb 2018 and maintains a consulting practise advising companies on commercial and marketing matters. He spends around 4 hours per week working on Cen primarily as its COO.

Andy Abramson

Andy Abramson

Adviser

Andy had his first job in marketing, events and communications at age 14 when he was working in media relations for a professional sports team in Philadelphia, and since then he’s never stopped. Over the past 44 years, Andy has been on all sides of the marketing communications triangle-client, agency, and media and has operated his value creation communications agency, Comunicano, since 1992. Andy has also been heard and seen as a technology correspondent and interviewed on CNET, TMCnet, Voice of Disruption, Business Rockstars, KenRadio, the BBC’s ClickOnline and his online sites, VoIPWatch, WineScene, and WorkingAnywhere. Often quoted by media on travel, marketing, and technology, he holds a degree in Journalism from Temple University. He is currently CEO of Comunicano, Inc., a global value strategy agency, working with startups and companies in transition, with 45 exits to his credit in the last 18 years in addition to serving on the advisory boards of early stage and privately held companies.

David Brin

David Brin

Adviser

David Brin is a scientist, tech speaker/consultant, and author. His new novel about our survival in the near future is Existence. A film by Kevin Costner was based on The Postman. His 16 novels, including NY Times Bestsellers and Hugo Award winners, have been translated into more than twenty languages. Earth, foreshadowed global warming, cyberwarfare and the world wide web. Dr. Brin serves on the external advisory board of NASA's Innovative and Advanced Concepts program (NIAC). David appears frequently on shows such as Nova and The Universe and Life After People, speaking about science and future trends. He has keynoted scores of major events hosted by the likes of IBM, GE, Google and the Institute for Ethics in Emerging Technologies. His non-fiction book -- The Transparent Society: Will Technology Make Us Choose Between Freedom and Privacy? -- won the Freedom of Speech Award of the American Library Association.

Michael Mainelli

Michael Mainelli

Adviser

Professor Michael Mainelli FCCA FCSI FBCS co-founded Z/Yen, the City of London’s leading commercial think-tank and venture firm, in 1994 to promote societal advance through better finance and technology. Z/Yen boasts a core team of respected professionals as well as numerous associates, and is well-capitalised due to successful spin-outs and ventures. A qualified accountant, securities professional, computer specialist and management consultant, educated at Harvard University and Trinity College Dublin, Michael gained his PhD at London School of Economics where he was also a Visiting Professor. His PhD was on the application of risk/reward methodologies involving chaotic systems. Michael’s career summary is a decade of technology research, followed by a decade in finance, then two decades at Z/Yen. Michael has published over 50 journal articles, 180 commercial articles and four books. Michael’s humorous risk/reward management novel, Clean Business Cuisine: Now and Z/Yen, written with Ian Harris, was a Sunday Times Book of the Week in 2000; Accountancy Age described it as “surprisingly funny considering it is written by a couple of accountants”. Their third co-authored book, The Price of Fish: A New Approach to Wicked Economics and Better Decisions, won the 2012 Independent Publisher Book Awards Finance, Investment & Economics Gold Prize.

Gioia Messinger

Gioia Messinger

Adviser

Gioia Messinger is an accomplished serial entrepreneur, executive and corporate director with extensive background in connected devices, digital health, robotics/AI and video technologies. She serves as Founder and Principal of LinkedObjects, Inc. and as Entrepreneur in Residence at the University of California, San Diego. Previously, she was Founder and CEO of Avaak, Inc. (acquired by NETGEAR), a venture-funded company that created Arlo. Prior to Avaak, Gioia founded SUMMIT Design Technologies, Inc., a San Diego based engineering services firm. In that role, she contributed to the development of the first wireless Endoscopic Capsule or PillCam™. She is a member of the screening committee of the Triton Technology Fund, an early-stage seed fund dedicated to investing in UCSD related companies, and a visiting lecturer at the Rady School of Management at UCSD. She serves as an independent director for several private technology firms. Formerly, she served on the board of Vicon Industries (NYSE:VII). Ms. Messinger is involved in a number of not-for-profit and educational organizations. and serves as a judge for the Anu and Naveen Jain Women’s Safety XPRIZE. She received her master's degree in Business Administration from the Paul Merage School of Business at the University of California, Irvine. She is the recipient of the Women Who Move the City Award and Athena Pinnacle Award.

Sir Roger Penrose OM

Sir Roger Penrose OM

Adviser

Sir Roger Penrose, Emeritus Professor at the Mathematical Institute of the University of Oxford, Emeritus Fellow at Wadham College, and winner of the Wolf Prize in Physics, has made profound contributions across a broad range of scientific disciplines. His work encompasses geometry, black hole singularities, the unification of quantum mechanics and gravity, the structure of space-time, and the origin of our Universe. His geometric creations inspired the works of Escher, and the Penrose steps have been featured in several movies. His tilings adorn many public buildings, including the Oxford Mathematics Institute, and will soon decorate the San Francisco Transbay Terminal. The five-fold symmetry, initially thought impossible or a mathematical curiosity, has now been found in nature. In 1989 Penrose wrote The Emperor’s New Mind which challenged the premise that consciousness is computation and proposes we need new physics to understand it.

Jeff Pulver

Jeff Pulver

Adviser

Jeff Pulver changed the way the world communicates. Throughout his highly successful international career Jeff has been insistently promoting internet communications and telephony and has helped change the way the world communicates. An “Order” named after Jeff Pulver was issued by the Federal Communications Commission, supported by the White House. Details: Jeff Pulver can be described as: Internet Pioneer, VoIP; Entrepreneur, Investor, Strategist, Astro photographer, Speaker, Futurist. Helped shape the worldwide market acceptance of VoIP; Founder/co-founder of numerous startups including: Alchemist, Free World Dialup, VON, Vivox, MoNage and Vonage. Veteran of the Tradeshow industry; producer, host, curator of events. Known as a globally renowned Internet thought leader. In 1995 defined “VON” to stand for Voice/Video on the Net. From 1997 to 2008 he hosted/produced the VON Conferences which helped grow the VoIP Industry. In 2009 started the #140conf events. Founded MoNage in 2016 and co-founded Alchemist in 2017. His work in Washington is the reason services like: FaceTime, Messenger and WhatsApp are free. Has influenced the creation of numerous other startups.

Dan Steele

Dan Steele

Adviser

Dan first made his foray into international business by building and executing the marketing strategy for a children's’ brand that went from zero to one hundred million dollars in sales with no marketing budget outside of Facebook. He moved on to run social media monetization for a handful of A-list celebrities, generating millions of dollars from their social media accounts; from there he co-founded the leading AI-powered influencer marketing company. Dan has spent the past year entrenched in the blockchain community and is advising a select number of companies and projects.

TERMS

Cen
Overview
PRICE PER SHARE
$4
DEADLINE
Apr 30, 2019
VALUATION
$35.6M
AMOUNT RAISED
$135,100.00
Breakdown
MIN INVESTMENT
$400.00
MAX INVESTMENT
$107,000.00
MIN NUMBER OF SHARES OFFERED
2,500
OFFERING TYPE
Equity
ASSET TYPE
SHARES OFFERED
MAX NUMBER OF SHARES OFFERED
267,500

Maximum Number of Shares Offered subject to adjustment for bonus shares

Maximum 267,500* shares of Class B Non-Voting Common Stock and right to acquire 20,062,500* BIT Tokens, when and if issued ($1,070,000) 

*Maximum subject to adjustment for bonus shares. See 10% Bonus below

Minimum 2,500 shares of Class B Non-Voting Common Stock and Right to acquire 187,500 BIT Tokens, when and if issued ($10,000)


Company
Cen Inc.
 

Corporate Address
8070 La Jolla Shores Drive, La Jolla, 434, CA, 92037
 

Description of Business
Cen Inc is developing technology to crowdsource human knowledge into a blockchain-based database mediated by the BIT Token which allows the creation of fair AI systems that blend human and artificial intelligence together in real time.
 

Type of Security Offered
Class B Non-Voting Common Stock and the right to receive BIT Tokens, if and when issued
 
Purchase Price of Security Offered
$4.00 per share of Class B Non-Voting Common Stock and the right to receive 75 BIT Tokens, if and when such BIT Tokens are issued
 

Minimum Investment Amount (per investor) 
$400











Perks

An investor shall receive the right to receive 75 BIT Tokens (if and when developed and issued) for each share of Class B Common Stock purchased in the Offering. In addition, the following bonuses will apply:

  • Invest $1000-$4,996: You will be recognized by the Cen by name and you will receive a bonus of 1 token per share.
  • Invest $5,000 - $24,996: You will be recognized by the Cen as a Cen Contributor and you will receive a bonus of 2 BIT Tokens per share.
  • $25,000 - $99,996: You will be recognized by the Cen as a Cen Ambassador and you will receive a bonus of 5 BIT Tokens per share.
  • $100,000+:  You will be recognized by the Cen as a Cen Fellow and we will build a Cen prototype to introduce to you or your company and you will receive a bonus of 10 BIT Tokens per share.

*All perks and tokens will be delivered after the campaign is completed, and upon availability of the Tokens.  See Offering Summary below for additional terms.


Terms of Token


BIT Tokens (or "BIT")

Description:  The BIT token represents the use of human knowledge and skill in a human/artificial intelligence market. Minders (human expert authors) generate knowledge which is recorded using ERC-721 (cryptokitty-styled) smart contracts on the Ethereum blockchain. When their knowledge is used Minders are rewarded with BIT tokens. Advertisers - really service providers in the Intelligence Economy - hold and spend tokens in order to gain access to the users of the BIT knowledgebase. Initial prototypes have been built on Ethereum. Most knowledge is encoded on sidechains as Ethereum itself is not fast enough to service real-time communications and AI. We may migrate to a newer blockchain if the roadmap for Ethereum does not address these issues in a timely manner.

  • Initial Blockchain: Ethereum
  • Migration to Alternative Blockchain: Likely for scaling
  • Expected Network Launch date: 2019
  • Total number of Tokens authorized for creation: 3,000,000,000 max tokens until 1 billion users are recruited or the network has been operating for >10 years. At 1 billion users an additional 10% tokens will be generated to provide additional user recruitment bonuses. At 10 years a maximum of 3% additional tokens will be minted per annum to reward "minders".
  • Number of Tokens or Rights to Tokens already issued: 528,000,000
  • Anticipated Distribution of Tokens
    • Investors 33%: 990,000,000
    • Founders 17%: 500,000,000
    • Company 10% 310,000,000
    • Supporters 2%: 60,000,000
    • Foundation 5%: 150,000,000
    • Minders 33%: 990,000,000
  • Will they be listed on Exchanges:  If the BIT Tokens are developed and issued and there exists SEC licensed exchanges for our BIT Tokens, we currently intend to apply for listing on one or more such SEC licensed exchanges. 

Other Material Terms:

  • Voting Rights: None
  • Restrictions on Transfer: 1 year from closing of Offering  
  • Dividends/Distributions: None
  • Redemption Rights: None
  • Other: None

The Company currently does not have a functional distributed ledger based business model nor a blockchain based token and there is no guarantee that such will be developed in the future. The promise of future tokens is contingent upon the successful development of such items.  There is no guarantee that successful development will ever occur.  The right to receive future tokens and the offering of future tokens is being offered as part of this offering exempt from registration under Regulation CF.  

Tax Advisory: Investors should consult their tax advisors with respect to the tax basis for each of the Class B Non-Voting Common Stock and the Tokens, since they will trade independently.

Jurisdictions: No Investor who (i) resides, (ii) is located, (iii) has a place of business, or (iv) is conducting business (any of which makes the Investor a “Resident”) in the state of New York will be accepted in this offering.


The 10% Bonus for StartEngine Shareholders

Cen Inc. will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date.  This means you will receive a bonus for any shares you purchase.  For example, if you buy 100 shares of Class B Non-Voting Common Stock at $4 / share, you will receive 10 Class B Non-Voting Common Stock bonus shares, meaning you'll own 110 shares for $400.   Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments made to advisors, salary to directors; Administration Expenses, Travel and Entertainment; repayment of directors loans.

ALL UPDATES

04.22.19

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Cen has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Cen be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

02.26.19

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Cen offering. Here's an excerpt describing the specifics of the change:


Extended campaign 60 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

12.26.18

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Cen offering. Here's an excerpt describing the specifics of the change:


Extended campaign by 60 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

10.25.18

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Cen offering. Here's an excerpt describing the specifics of the change:


CEN is extending campaign by 60 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

08.22.18

Launch of Alpha Product

We updated our website to put Cen on the main page and released Cen to Telegram. Minders can now register to GitHub and apply to be minders. The following Press Release went out. 


https://www.prnewswire.com/news-releases/cen-inc-wants-you-to-help-an-ai-hack-the-turing-test-300700615.html


08.10.18

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Cen offering. Here's an excerpt describing the specifics of the change:


Cen Inc. has extended their campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

08.03.18

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Cen has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Cen be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

07.16.18

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Cen has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Cen be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

05.31.18

StartEngine's virtual demo day

Dear Cen Inc. Community, 


Tune in today at 9:16 AM to watch our pitch live during StartEngine's virtual demo day! Sign up here: http://bit.ly/2xszTMl 


The first-ever StartEngine Demo Day is only hours away, and we couldn't be more excited. Set to feature more than 40 pitches from companies with live campaigns on StartEngine, this virtual event will bring our investor and entrepreneur communities even closer together.


Are you looking to learn more about any StartEngine campaigns? Have you yearned to pick the brain of an ambitious entrepreneur? Do you want to be one of the first to hear about new, potentially disruptive innovations?


If you answered "yes" to any of the above questions, then join us from anywhere in the world with an Internet connection. The StartEngine Demo Day livestream begins today, Thursday (5/31), at 9am PST. To participate, just click the button below. We can't wait to see you there!










JOIN THE DISCUSSION













0/2500

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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