Hard Coffee & Cider Cocktails

INVEST IN CASK & KETTLE TODAY!

At Cask & Kettle, we’ve blended together high-proof distilled spirits, slow-roasted decaf coffee, and bold flavors in the easy-to-use convenience of a k-pod. Crafted into a liquid cocktail concentrate, Cask & Kettle pods can be prepared hot in any Keurig™-Style Brewing System, or (no machine required) by pouring the pod into 6 oz of hot or iced water (then just give it a quick stir). Our cocktails are currently in market, and have been backed by 1,300 retailers.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Cask & Kettle

Reasons to Invest


  • Innovation & Growth: Over 50% of adults in the U.S drink spirits & 42% of households have Keurig™ brewing machines (source), we’ve brewed up a new kind of cocktail that brings excitement into these growing markets.  

 

  • Retail Traction: Our cocktails have been embraced by over 1,300 retailers at both national chains and independent stores in 18 states over the last 12 months. We also achieved 66% year-over-year growth at Meijer supermarket stores last holiday season, positioning us for continued expansion and growth. 


  • A Veteran Team: Our spirits company is women-led and built on the expertise of a powerhouse team with decades of experience across food and beverage companies like Kraft, Kelloggs, Nestle, Kashi, Pabst, Mike’s Hard Lemonade, and RNDC.





THE BIG IDEA


Easy, Boozy, K-Pod Cocktails


At Cask & Kettle, we’re on a mission to make room for more mindful moments. That’s why we’ve leveraged the convenience of a k-pod to create cocktails that are easy to prepare, share, and shop for without sacrificing craft or complexity. We want to create a drinking experience for our customers that delivers that “treat yourself” vibe whenever, wherever – in the kitchen after the kids are in bed, camping in the Catskills, or even catching up on the back porch with family or best buds. After all, decaf means any time is the right time for a coffee cocktail. You’ll find us mixing drinks at the innovative intersection of coffee, cocktails, and convenience.


Make that brewing machine work the night shift


We’re all about the technology that helps us work smarter, not harder.  So when we took a look around the kitchen at the tools that have really transformed our daily routines, the Keurig™ (that’s currently owned by 42% of US households) (source) stared right back at us and we thought - we could use the same machine to create a nightcap at the push of a button. We figured out how to turn the Keurig™ into a bartender - and the first Cask & Kettle K-Pod cocktails were born.  


Keurig™ Prep

 

  1. Grab your favorite mug 
  2. Pop a K-Pod into your brewer
  3. Select the 6 or 8 oz water button



No Keurig™ - No Problem 


Expertly crafted into a liquid cocktail concentrate, Cask & Kettle pods can be prepared hot in any Keurig™-Style Brewing System or (no machine required) by pouring the pod into 6 oz of hot or iced water (then just give it a quick stir). 



Peel & Pour Prep (machine-free prep)


  1. Shake & peel the k-pod
  2. Pour the liquid k-pod into a glass or mug 
  3. Add 6 oz of hot or iced water & enjoy!


(see video for example recipe)



* Our cocktails can be enjoyed straight up or with a few custom finishing touches like – creamers, cordials, liqueurs, ice cream, garnish etc. Get creative and stir up our K-pods to try out a unique cocktail recipe of your own.  


Our Cocktails 


Our current line offers five brews to choose from ranging from iconic after-dinner drinks like - Irish Coffee, Mexican Coffee, and Michigan Spiked Cider to our in-house mixology team’s unique take on wind-down libations- Mint Patty Coffee and Hot Blonde Coffee. 



Each K-Pod cocktail contains approximately 1 oz. of high-quality distilled spirits, coffee, and robust flavors. 


  • Each package contains five (5) cocktails (200ml)
  • All of our cocktails are made with slow-roasted decaf coffee
  • Have an undiluted alcohol content ranging from 25-38% per pod
  • Calories range 110-140 per drink
  • Our packaging is made with 98% recyclable material


Business Model


Our suggested retail price is $14.99/carton (5 cocktail pods in each carton). We have seen that consumers and retailers alike view this as ‘happy hour’ pricing, encouraging repeat purchasing and “stocking up” behavior. We believe that the approachable price point, ease of use, and craft quality of our cocktails makes them perfect for gift-giving occasions like birthdays and holidays, and we’ve seen increased sales across these periods. 


That Five O’Clock Feeling, Now in a K-Pod 




The market


Entering Billion Dollar Markets


  • Total US retail coffee sales $47 billion (source
  • US K-cup sales $5.7 billion (source
  • US retail spirits sales $56 billion (source


There is a $1.6+ billion market of consumers that drink both K-Cups and spirits in the United States, which positions us at the nexus of two booming industries. (source, source)


 

At-Home Spirits Consumption Continues to Grow


Spirits sales at liquor & grocery stores have grown steadily the last 14 years, showing an increase in consumers wanting to enjoy their alcoholic beverages at home (source). With this in mind, we’ve designed our boozy k-pods with the goal to meet the continued growth in the at-home drinking market. 

our traction


We are outperforming other new items in our category


  • 66% YOY growth at Meijer chain grocery stores
  • Hit 20% repeat purchasing in 12 weeks across Meijer and Kroger Stores.
  • Standalone producer of K-Pod cocktails - no direct competition in spirits, cordials, coffee, or k-cups




Retail Chain Distribution


We’ve been thrilled to grow our partnerships with major chain retailers across the country thanks to the repeat purchasing behavior of our customers. 


We’re currently partnered with:


  • Kroger
  • Total Wine & More 
  • Meijer 
  • Lucky/Save Mart


*more chain acceptances on the way in 2022.



We believe our team boasts impressive expertise in food & beverage innovation, manufacturing, and growth from Kraft, Kelloggs, Nestle, Kashi, Pabst, Mike’s Hard Lemonade, and RNDC. This trailblazing team came together to create Cask & Kettle, aimed to accelerate our distribution and scale in major markets.  


*The above graphic contains anticipated events as well as past milestones.


why invest


The Making of a Household Name 


We believe that this a rare opportunity to invest in a new segment of spirits with broad consumer appeal so grab a mug, pull up a seat, and join us at the table - the drinks are on us.  


 Invest today.

ABOUT

HEADQUARTERS
62 Michigan Ave East, Suite 210
Battle Creek, MI 49017
VALUATION
$10.29M

At Cask & Kettle, we’ve blended together high-proof distilled spirits, slow-roasted decaf coffee, and bold flavors in the easy-to-use convenience of a k-pod. Crafted into a liquid cocktail concentrate, Cask & Kettle pods can be prepared hot in any Keurig™-Style Brewing System, or (no machine required) by pouring the pod into 6 oz of hot or iced water (then just give it a quick stir). Our cocktails are currently in market, and have been backed by 1,300 retailers.

TEAM

Lucinda Wright
Lucinda Wright
CEO

• Vice President of Marketing, Kellog Company

• Director of Private Brand (Grocery) Innovation, Meijer

• Executive Partner of Strategy, Innovation, Marketing & Sales, JPG Resources

• Co-Founder of Apres Beverages Inc.

Pete Borozan
Pete Borozan
Investor Relations & Co Founder

• Vice President of Supply Chain, Nestle

• Executive Partner of Supply Chain, JPG Resources

• Co-Founder of Apres Beverages Inc.

Pete works 8-10 hours per month for Cask & Kettle.

Kevin Ripley

Kevin Ripley

Supply Chain Lead

• Director of Retail Manufacturing, Kraft Foods

• Plant Director, Mondelez International

Kevin works 6-8 hours per month for Cask & Kettle.

William Blackman

William Blackman

Asst GM & Distributor Mgmt

• General Manager, Glam Doll Donuts

• Assistant Pastry Chef, Amour Patisserie

Scott Godwin

Scott Godwin

National Sales Advisor

• National Spirits Account Manager, RNDC

• National Account Manager, Pabst Brewing Company

• Key Account Manager, Mike's Hard Lemonade

Scott works 8-10 hours per month for Cask & Kettle.

TERMS

Cask & Kettle
Overview
PRICE PER SHARE
$0.50
DEADLINE
Jan 4, 2023
VALUATION
$10.29M
AMOUNT RAISED
$191,424.38
Breakdown
MIN INVESTMENT
$100.00
MAX INVESTMENT
$125,000.00
MIN NUMBER OF SHARES OFFERED
20,000
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
2,140,000

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Apres Beverages, Inc.

Corporate Address

:

62 Michigan Ave East, Suite 210, Battle Creek, MI 49017

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$100.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

20,000

Maximum Number of Shares Offered

:

2,140,000

Price per Share

:

$0.50

Pre-Money Valuation

:

$10,290,621.50











*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based:

Owner’s Bonus and Early Adopters

Invest within the first 72 hours and receive 20% bonus shares

 

Friends and Family Early Birds

Invest within the first week and receive 12% bonus shares

 

Early Bird Bonus

Invest within the first two weeks and receive an 8% bonus shares

 

Amount-Based:

$250+

Tier 1

Receive your choice of Carton + Membership in our Owner’s Group (early access to promotions and events)

 

$500+

Tier 2

Receive your choice of 1 Carton + 1 K-pod of each cocktail + Membership in our Owner’s Group

 

$1,000+

Tier 3

Receive your choice of 5 Cartons (1 of each cocktail) + Membership in our Owner’s Group

 

$2,500+

Tier 4

3% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group

 

$5,000+

Tier 5

5% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group

 

$10,000+

Tier 6

10% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group

 

$25,000+

Tier 7

20% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group

Audience-Based:

5% bonus shares for previous customers

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Cask & Kettle, Inc. will offer 10% additional bonus shares for all investments committed by investors eligible for the StartEngine Crowdfunding Inc. Owner's bonus. 

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $.50 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $50. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Any expense labeled “Travel and Entertainment”.

PRESS

Article Image
Midwest Living

12 Editor Picks for This Holiday Season (2021)










ALL UPDATES

11.14.22

Marketing and Social Media

Brand awareness and engagement across all social media platforms continues to build with Facebook followers reaching 4,403 and Instagram followers now to 3,280 + up 51.3% since this time last year. We achieved this growth with an incredibly lean and targeted spending plan to preserve funds for manufacturing peak season inventory and funding our Sales force.

We've continued to scale our micro-influencer program growing the frequency of our partnerships and audience reach by aligning with diverse ranges of creatives working in our key geographic targets. We are interested in adding to our network so if you know someone with a significant social following that would like to sample gifted product on their feed, let us know at social@caskandkettleusa.com.


Check out some of our favorite partners below and give them a follow! 

10.29.22

$1.7M IN SALES


The demand for our quick & cozy cocktails continues to climb as the temperature outside drops. 🔥

Since we spoke last, we’ve grown again and expanded distribution into Oregon, New Jersey, and South Dakota. We have secured placement at Wegmans Food Markets, Total Wine, and Buy Rite chain stores in NJ and are excited to announce our launch in South Dakota due to significant retailer demand for the upcoming holiday season. 

With distribution in 18 (now 21)_states and growing our greatest current challenge is scaling our operations fast enough to meet consumer and retailer demand. To tackle this challenge, we've partnered with Start Engine Crowdfunding to ensure that  Cask & Kettle continues to belong to the friends and family that believe in us. 


10.27.22

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Cask & Kettle offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign end date.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

10.27.22

A message from our CEO

Cheers to Good Ideas

 Those of us who spend our careers in innovation look for that “wow moment”- the big idea that will thrive in the market long after retirement that you can point to and say “I did that”. 

For me, bringing innovation into the spirits world with Cask & Kettle was that big idea. 

Over the past 4 years with the help of a rockstar team we’ve brought our cocktails to shelf at big box stores and independent liquor purveyors across the country and have received an incredible response from consumers and retailers alike.

 

Now we're raising funds to accelerate growth and compete against the big players in spirits.

🥃  join the Cask & Kettle investor family ☕️ 

With your help we can make Cask & Kettle the next big name in spirits. 


10.13.22

Cocktail Pairings at Culinary Fight Club Finals

We're shaking things up in Chicago!

 If you’re in the Windy City this weekend please join us for an incredible Chef-led culinary experience brought to you by the fine folks at Culinary Fight Club with cocktail pairings compliments of your favorite purveyor of k-pod cocktails. We’ll be shaking things up with three of our favorite fall recipes featuring our Mint Patty Coffee, Hot Blonde Coffee, and Michigan Spiked Cider. Click the ticket link below to reserve your spot! 

Stop by our booth and enjoy one of our cozy cocktails

Minty Espresso Martini 🍸   Pumpkin Spiked Latte 🍁  Michigan Spiked Cider 🍏

🎟  Get your tickets for this Saturday and learn more about Culinary Fight Club here 

10.04.22

Chain Grocery Partnerships to Drive Accelerated Growth 📈

One of our first and strongest partnerships as a small brand has been with the Midwest grocery supercenter chain - Meijer. A Michigan-made company as well, they gave us a chance on their shelves during the holiday season in 2020 which was a huge career moment as a small spirits company. After our initial stellar performance we've been invited back year after year with continued substantial sales growth.    

🛒  In 2021, Cask & Kettle’s holiday sales were so impressive that Mejier allocations (initial orders) are up 80% from last year. 🛒

We’re already selling in select Meijer stores check out our store locator to find us at a store near you: https://caskandkettleusa.com/where-to-buy/  



09.29.22

Cask & Kettle Now Available for International Buyers 🌎🥃☕️

We’re thrilled to have been featured in U.S. Foodlink ‘s September/ October issue “Prepared Foods, Smaller Packaging To Drive Specialty Food Growth”. U.S. Foodlink is an important export publication that provides information about U.S. retail and product trends to international buyers. 

Cheers to this first strong prospect towards bringing Cask & Kettle to cocktail lovers across the globe!

 

09.18.22

K-Pod™ cocktails never looked so good.

The easy, boozy, kick-back cocktails you know and love, now with a bold new stand-out look.     

 

*caution: delicious { decaf } coffee cocktails may encourage relaxation, good conversation, and generally enjoyable hang times    

09.16.22

We’ve got a brand new look (Coming Soon)

When we first brought Cask & Kettle to market in 2018 with our flagship Irish Coffee and Spiked Dry Cider K-Pods™ we were met with incredible enthusiasm about our beverages and also about our branding. Our iconic matte black hexagon packaging has become synonymous with the pillars that inspired us to create fine craft cocktails - premium spirits, bold coffee (& cider), and modern convenience. So, when we began to dream about how our look could evolve to match our consumer learnings and product development insights over the last few years, we had our work cut out for us. 

We put our heads together and set out to reduce our material usage and packaging footprint while simultaneously leveling up our product education and we’re pleased to say that our new design has conquered all of that and with a 16% reduction in manufacturing cost. 

Here’s a little flashback to our original packaging and our first stunning cocktail model (and member of our early investor family). 

*Stayed tuned for a first look at our new packaging in our next update.



08.30.22

PUX Cider Partnership

Coming in hot! 🔥🍏 (and just in time for cider season) 

We're excited to announce that our Spiked Cider K-Pods™ will now be blended exclusively with Michigan's own, Pux Cider! https://puxcider.com/

Pux Cider is a Michigan-made and family-owned company specializing in heirloom and cider cultivars. Started by the Schaefer family in 2012, the apples for Pux Cider are grown on their homesteaded family orchard in Conklin, MI, and can be enjoyed in the accompanying tap room.

Our gratitude to the fine folks at Pux for their partnership and collaboration.

Cask & Kettle Spiked Cider - perfected in Michigan - enjoyed everywhere! 

(serve it hot🔥  or on the rocks🧊)













Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Cask & Kettle.

$100.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$250.00

Tier 1

Receive your choice of Carton + Membership in our Owner’s Group (early access to promotions and events)

$500.00

Tier 2

Receive your choice of 1 Carton + 1 K-pod of each cocktail + Membership in our Owner’s Group

$1,000.00

Tier 3

Receive your choice of 5 Cartons (1 of each cocktail) + Membership in our Owner’s Group

$2,500.00

Tier 4

3% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group

$5,000.00

Tier 5

5% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group

$10,000.00

Tier 6

10% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group

$25,000.00

Tier 7

20% Bonus Shares + Receive your choice of 8 Cartons + Membership in our Owner’s Group

JOIN THE DISCUSSION













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