How much can I invest?

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors. With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000 are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, they are limited to investing 10% of the greater of the two amounts.

How to open a Self-Directed IRA on StartEngine?

StartEngine makes it easy to invest using your retirement funds. You can open a self-directed IRA account through StartEngine. To get started, simply visit our IRA page for more information and step-by-step instructions. Already have a self-directed IRA with another provider? You can still invest on StartEngine, but please note that the process will be manual and may take longer to complete.

When will I receive my shares?

At the close of an offering, all investors whose funds have cleared by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward. Please keep in mind that a company can conduct a series of closes or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

What will the return on my investment be?

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

Can I cancel my investment?

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as Invested on your account dashboard, your investment can no longer be canceled. For Regulation A+, StartEngine allows for a four-hour cancellation period. Once the four-hour window has passed, it is up to each company to set their own cancellation policy. You may find the company’s cancellation policy in the company’s offering circular. Once your investment is canceled, there is a 10-day clearing period from the date your investment was submitted. After your funds have cleared the bank, you will receive your refund within 10 business days. Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to be sent back to the account associated with the investment.

What is the difference between Regulation Crowdfunding and Regulation A+?

Both Title III Regulation Crowdfunding and Title IV Regulation A+ help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, learn about Regulation Crowdfunding, and for Regulation A+, learn about Regulation A+.

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Invest in Cartel Roasting (2025 Round) | StartEngine

Cartel Roasting

Cartel Roasting Co. operates 13 cafés across AZ and CA, supports wholesale channels across the Southwest and Hawaii, and has sold coffee to millions of customers. Cartel was founded to build community through coffee and make a positive impact on those we interact with.

Life's Too Short For Sh**ty Coffee

What is Cartel Roasting?: Cartel Roasting Co. operates 13 cafés across AZ and CA, supports wholesale channels across the Southwest and Hawaii, and has sold coffee to millions of customers. Cartel was founded to build community through coffee and make a positive impact on those we interact with.
How much can I invest?: With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors. With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000 are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, they are limited to investing 10% of the greater of the two amounts.
How to open a Self-Directed IRA on StartEngine?: StartEngine makes it easy to invest using your retirement funds. You can open a self-directed IRA account through StartEngine. To get started, simply visit our IRA page for more information and step-by-step instructions. Already have a self-directed IRA with another provider? You can still invest on StartEngine, but please note that the process will be manual and may take longer to complete.
When will I receive my shares?: At the close of an offering, all investors whose funds have cleared by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward. Please keep in mind that a company can conduct a series of closes or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
What will the return on my investment be?: StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

Offering Closed

INVEST IN CARTEL ROASTING · FOOD & BEVERAGE

Life's Too Short For Sh**ty Coffee

Offering Closed

This Reg CF offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

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Cartel Roasting

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Cartel Roasting

Life's Too Short For Sh**ty Coffee

What is Cartel Roasting?: Cartel Roasting Co. operates 13 cafés across AZ and CA, supports wholesale channels across the Southwest and Hawaii, and has sold coffee to millions of customers. Cartel was founded to build community through coffee and make a positive impact on those we interact with.
How much can I invest?: With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors. With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000 are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, they are limited to investing 10% of the greater of the two amounts.
How to open a Self-Directed IRA on StartEngine?: StartEngine makes it easy to invest using your retirement funds. You can open a self-directed IRA account through StartEngine. To get started, simply visit our IRA page for more information and step-by-step instructions. Already have a self-directed IRA with another provider? You can still invest on StartEngine, but please note that the process will be manual and may take longer to complete.
When will I receive my shares?: At the close of an offering, all investors whose funds have cleared by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward. Please keep in mind that a company can conduct a series of closes or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
What will the return on my investment be?: StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

Offering Closed

INVEST IN CARTEL ROASTING · FOOD & BEVERAGE

Life's Too Short For Sh**ty Coffee

Offering Closed

REASONS TO INVEST

ABOUT

HEADQUARTERS

TERMS

Cartel Roasting

Overview

PRICE PER SHARE

$5

DEADLINE

Jan. 27, 2026 at 7:59 AM UTC

VALUATION

$35M

FUNDING GOAL

$10K - $1.24M

Breakdown

MIN INVESTMENT

$300

MAX INVESTMENT

$1,235,000

MIN NUMBER OF SHARES OFFERED

2,000

MAX NUMBER OF SHARES OFFERED

247,000

OFFERING TYPE

Equity

SHARES OFFERED

Class B Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$3,227,328

$3,330,886

Cash & Cash Equivalents

$119,528

$131,478

Accounts Receivable

$97,647

$146,136

Short-Term Debt

$1,204,527

$1,544,549

Long-Term Debt

$2,266,182

$1,932,874

Revenue & Sales

$8,286,357

$7,788,696

Costs of Goods Sold

$5,489,159

$5,669,706

Taxes Paid

Net Income

-$94,594

-$173,989

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*'Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*

Reservations Bonus | 10% Bonus Shares

Reservation Holders in the Testing the Waters Page will receive 10% bonus shares.

Loyalty Bonus | 30% Bonus Shares

As you are an employee with Cartel , you are eligible for additional 30% bonus shares.

Time-Based Perks

Early Bird 1

Invest $1,000+ within the first 2 weeks | 10% bonus shares.

Early Bird 2

Invest $5,000+ within the first 2 weeks | 15% bonus shares.

Early Bird 3

Invest $10,000+ within the first 2 weeks | 20% bonus shares.

Early Bird 4

Invest $20,000+ within the first 2 weeks | 25% bonus shares.

Early Bird 5

Invest $50,000+ within the first 2 weeks | 30% bonus shares.

Mid-Campaign Perks (Flash Perks)

Flash Perk 1

Invest $5,000+ between day 35 - 40 and receive 10% bonus shares.

Flash Perk 2

Invest $5,000+ between day 60 - 65 and receive 10% bonus shares.

Flash Perk 3

Invest between day 112-118 and receive 5% bonus shares.

Flash Perk 4

Invest between day 132-138 and receive 5% bonus shares.

Amount-Based Perks

Prickly Pear

Invest $600+ | Receive a 3-month "Roaster's Choice" coffee subscription (1 x 12 oz bag every month) or $75 in-store credit (through loyalty points).

Ocotillo

Invest $1,200+ | Receive a 6-month "Roaster's Choice" coffee subscription (1 x 12 oz bag every month) or $150 in-store (through loyalty points) + 5% bonus shares.

Joshua Tree

Invest $5,000+ | Receive a 9-month "Roaster's Choice" coffee subscription (1 x 12 oz bag every month) or $225 in-store (through loyalty points) + 10% off all online orders for 6 months + 7% bonus shares.

Creosote

Invest $10,000+ | Receive a 12-month "Roaster's Choice" subscription (1 x 12 oz bag every month) or $300 in-store (through loyalty points) + 10% off all online orders for 12 months + 10% bonus shares.

Palo Verde

Invest $25,000+ | Join us for a private tour for four & coffee cupping at our production facility with the Founders and Executive Team, plus receive a 12-month "Roaster's Choice" subscription (1 x 12 oz bag every month) or $300 in-store (through loyalty points) + 10% off all online orders for 12 months + 15% bonus shares.

Saguaro

Invest $50,000+ | Roast your own coffee with one of our roasters, attend a coffee cupping with our CEO, COO and Production Team to learn how we evaluate coffees, and enjoy breakfast with the Cartel Executive Team** plus receive a 12-month "Roaster's Choice" subscription (1 x 12 oz bag every month) or $300 in-store (through loyalty points) + 10% off all online orders for 12 months + 20% bonus shares.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.

The 10% StartEngine Venture Club Bonus

Cartel Coffee Lab, Inc., doing business as Cartel Roasting Co., will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Venture Club.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $5.00 / share, you will receive 110 shares of Class B Common Stock, meaning you'll own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Venture Club Bonus and the Loyalty Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Any expense labeled “Administrative Expenses” not strictly for administrative purposes. Any expense labeled “Travel and Entertainment”.

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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