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CLOSED

GET A PIECE OF BOOKSNIFFER INC.

Reading is good :)

BookSniffer is a new mobile and web-based platform which brings readers and authors together in a whole new way. Built on next-generation technologies and with more than 1,600 registered authors on the platform to date, we believe BookSniffer is poised to become a new leader in the book marketing industry.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$136,786.18 Raised

REASONS TO INVEST

Launched in 2020, BookSniffer has begun generating revenue as of October 31, 2020, with 1,600+ authors using the platform.

The mobile app market, currently worth $154 billion, is expected to continue growing at a CAGR of 11.5% through 2027.

Within the book market, which is worth $122 billion, more and more authors are publishing independently, changing the landscape of the book marketing industry as a whole.

Overview


BookSniffer helps readers and authors connect without relying on overly expensive advertising

BookSniffer provides an affordable solution to authors and publishers looking to market their works. Readers using the app are able to discover and fall in love with new writers every day, and writers are able to advertise and reach fans on their own terms and within their own budgets.

Our recently released app, available for iOS and Android, already has an impressive average rating of 4.6 stars, with 1,600 authors and more than 3 million books on our platform. In a growing, $154 billion mobile app market, we believe we’re already off to a great start.

The Problem


The book business is undergoing a major transition right now

More and more authors have chosen the self-publishing route in recent years. This seismic shift has turned the industry on its head. According to Bowker, over 1.6 million books were self published in the US in 2018 (source).

Working writers- whether self- or traditionally-published - are an extraordinarily resilient bunch. Yet, these steely authors are facing exorbitant and rising marketing costs. This state of affairs puts the newest authors, with the least financial resources, at a major visibility disadvantage.

The Solution


Book Marketing Made Easy - and Affordable

BookSniffer helps indie authors and publishers alike reach rabid readers at a reasonable cost—and helps book lovers discover new voices on a safe, fun, next-generation platform.

The Market


Combining a massive book market with an even larger mobile app market

BookSniffer operates at the intersection of two major global industries: the $154 billion mobile app market (source), which is expected to grow at a CAGR of 11.5% through 2027 (source), and the $122 billion book market (source), which comprises more and more indie authors.

There are 45,000+ authors in the U.S. market today (source). Over 1.6 million books were self-published in 2018 (source), and the number of ebooks sold and published by independent and small-press authors has already overtaken the number of ebooks sold and published by Big 5 publishers (source).

Our Traction


Readers, writers, and strategic partners are taking notice

In October of 2020, BookSniffer opened the castle gates and offered a limited Beta version of its sponsorship products. Within 30 days, BookSniffer generated nearly $30,000 in sales on a shoestring marketing budget.

BookSniffer recently rolled out an updated version of its .com website, and is in active development of new features for its iOS and Android applications.

Traction with authors:

Technical milestones include:

  • An advanced, proprietary, next-generation book search engine

  • Over 3 million titles on our platform, including the latest bestsellers

  • Technologies to index millions of additional books per month in the coming months

  • Direct author-to-reader messaging

  • A proprietary book memes and quotes engine to allow readers to share fun and meaningful content

  • Advanced graphical library builder, designed for readers to share their favorite reads with friends and family

  • An advanced authors portal, with self-serve tools where authors and publishers can purchase advertising on the BookSniffer platform

  • Easy-to-use tools for authors, including AdMakerMcAdmakerFace, a free tool helping authors make attractive book ads they can use anywhere

  • KeywordThingy, a product to help authors find and identify thousands of advertising keywords, customized to their titles, with just a few clicks

  • Hundreds upon hundreds custom server-side applications to enable the above, many of which we believe may be patentable

What We Do


A tailor-made app to benefit readers and authors alike

Authors on BookSniffer can:

  • Create custom book landing pages to display books and link to social media

  • Send messages, news and deals to fans and followers

  • Create book ads using our AdMakerMcAdmakerFace tool 

  • Build lists of thousands of relevant keywords for advertising using our KeywordThingy tool (in Beta)

  • Purchase reasonably priced Sponsorships to display books more prominently on shelves and in keyword searches (in development)

Readers can:

  • Access book deals we’ve collected from across the web

  • Build and share custom virtual libraries

  • Rate books within our proprietary BookSCAPE system, which allows ratings based on Story, Characters, Action, Prose and even Editing

  • Follow authors to get news about their latest releases, as well as direct messages with exclusive content

  • Search for books using a super advanced search engine

  • Host private book discussions and clubs (coming soon)

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The Business Model


BookSniffer is committed to a differentiated, ethical advertising model

BookSniffer generates advertising and subscription-based revenues from independent and self-published authors, ad agencies, and publishers.


BookSniffer attracts readers through its advertising and referral programs.

How We Are Different


 BookSniffer empower authors to connect with their fans on their own terms, without the artificial barriers erected by other platforms

Goodreads, a social media network with approximately 90 million users (source), provides shelving and other search and organization features similar to BookSniffer. However, after being purchased by Amazon, Goodreads no longer offers self-serve advertising, and authors aren’t able to connect directly with readers.

Another popular platform, BookBub, a book deals newsletter and marketing platform with approximately 15 million users (source), rejects more than 80% of applicants for featured placement due to low availability (source).


BookSniffer has lots of space, and we don’t require bidding wars for our authors to access it.

Platforms like Amazon suggest per-click bid prices as high as $2 or more for some keywords. This is because they use an auction-based system, where the highest bidder gets the most visibility. You can’t sell a 99c book at $2 per click. It’s unsustainable, and it doesn’t only hurt authors – it also hurts the readers out there who want to find new voices. If new authors can’t afford to advertise, readers won’t know they exist. The only winner in this scenario, with an ever-increasing “slice of the pie”, is the platform - and in some cases, the cost of the click exceeds the price of the pie. 


BookSniffer has a better approach.


BookSniffer offers fixed-bid advertising. That’s right - no highest bidder auctions. Right now, in 2021, our maximum cost per click is 18 cents flat – and sometimes lower.

The Vision


BookSniffer aims to break the stranglehold the Big Tech platforms have on authors.

We believe BookSniffer has the opportunity to solve a major industry challenge: making room for new authors while creating fair and affordable advertising opportunities for authors at any stage in their career.

Although we expect to appeal initially to indie authors and small-press publishers during our product launch cycles, we believe that as our platform, user base, and potential marketing reach grow, our advertising products become viable to the broader market while maintaining our ability to serve new and emerging voices.

OUR LEADERSHIP


Founded by independent authors who know the struggle is real

BookSniffer is proud to be a diverse, majority-woman-owned company, composed of individuals who have been successful in various industries. Our Board of Directors is made up of authors who have worked together to slay the book marketing dragon.

We've also been fortunate to attract a brain trust of brilliant minds from the technology, legal, and finance industries who have helped bring our mission to life. 

On the marketing side, we’re excited to partner in 2021 with Harmon Brothers, makers of some of the world’s most vibrant and viral video ads, such as SquattyPotty, Purple Mattress, and Lumè Deodorant.

Why Invest


The reading revolution begins with you

The power in the book business is largely concentrated in the hands of a few behemoths, at the detriment of the hard-working, talented authors who bring fantastic stories to life, who educate, who inspire, who thrill and entertain.


We hope you'll join us in our author-and-reader powered revolution.

Quick Insert

ABOUT

HEADQUARTERS
600 W. 6TH STREET, STE. 400
Fort Worth, TX 76102

BookSniffer is a new mobile and web-based platform which brings readers and authors together in a whole new way. Built on next-generation technologies and with more than 1,600 registered authors on the platform to date, we believe BookSniffer is poised to become a new leader in the book marketing industry.

TEAM

Eric Knight
Eric Knight
Secretary & Director
Eric Knight is a co-founder of Bladeborn, LLC and is serving in the capacities of Secretary and Director for BookSniffer, Inc. In 2018, Eric became a full-time novelist and has multiple bestselling titles to his credit. Prior to his breakout success as an author, Eric taught Language Arts in public school for five years. Eric was last employed as a teacher at the Catalina Foothills Highschool in Arizona in 2015 and 2016, and as a Program Director for Desert Men’s Council in 2015. Eric earned his Masters in Social Work from Arizona State University, in addition to a Post-baccalaureate with Teaching of English certification and a Bachelor of Arts Degree in Creative Writing, both from the University of Arizona. 

Eric's primary occupation is being an author. He works approximately 10 hours per week for BookSniffer Inc.

Sean Hansen
Sean Hansen
CEO & Director
Sean Hansen is serving in the capacity of Chairperson and CEO for BookSniffer, Inc. Sean is responsible for all executive and management duties related to the platform, including leading our product design, development, systems integration, marketing, legal, capitalization, and administrative functions. In addition to this position, for the past five years, Sean has worked as an independent author and freelance consultant in the marketing industry. Sean’s professional background spans over 20 years in management, sales, marketing, and software product development, serving companies in the telecommunications, healthcare information, and document management industries. Sean is also a bestselling fantasy author (writing under the pen name Sean Hinn), entrepreneur, musician, graphic artist, animator, and father of three young adults. Sean graduated high school at the age of 16 and enlisted in the United States Air Force, where he served and was discharged honorably in the Strategic Air Command in the capacity of Electronic Warfare System Specialist.
Janice Defluiter
Janice Defluiter
Director
Janice DeFluiter is serving in the capacity of Director for BookSniffer, Inc. Janice is a bestselling epic fantasy author (writing under the pen name JA Andrews) who has sold nearly 50,000 books. She is a three-time semi-finalist in the Self-Publishing Fantasy Blog Off and was shortlisted in Booknest.eu's Fantasy Awards: Best Self Published Novel 2017. Janice worked for eight years at Power Engineers, Inc. in both their Telecommunications and Energy Transmission & Distribution departments. Janice earned her B.S. in Aerospace Engineering from Illinois Institute of Technology as well as a B.A. of Fine Arts from Wheaton College.

Janice's primary occupation being an author. She works approximately 10 hour per week for BookSniffer Inc.

Angela J Ford
Angela J Ford
Director
Angela J. Ford is serving in the capacity of Director for BookSniffer, Inc. Angela is a bestselling epic fantasy author whose book marketing blog won an award for being one of the Top 50 Writing Blogs in 2018 by Positive Writer. Angela provides website services and does contract work. She works with digital marketing teams on website content management and email marketing. Her past roles include serving as Project Manager for a web development company, creating proposals, timelines and delegating tasks to the development team. As a content manager, she worked with marketing agencies and entrepreneurs with social media and website management, including uploading blog posts, videos, podcasts and other content. As a marketing manager, she has ghostwritten ebooks, written and edited newsletters, blogs and website content. Angela earned her B.A. in Entertainment and Music Business from Belmont University.

Angela's primary occupation is being an author. She works approximately 10 hours per week for BookSniffer Inc.

John Kang
John Kang
Director
John Kang is serving in the capacity of Director for BookSniffer, Inc. John is a bestselling epic fantasy author (writing under the pen name JC Kang) who has sold over 75,000 books and garnered over 30 million page reads in Kindle Unlimited. John is a two time semi-finalist in Mark Lawrence’s Self-Published Fantasy Blog Off. He has served in roles as an editor and technical writer in Taiwan as well as a Public Relations/grant writer at the San Francisco Chinese Culture Center. John has served on the Board of Directors of the Asian American Society of Central Virginia, and as President of the Organization of Chinese Americans Central Virginia Chapter. He also founded and now manages both an acupuncture clinic and martial arts school in his hometown of Richmond, Virginia. John works as the owner of Traditional Asian Health Center in Virginia and has since 2003. John graduated from the University of Virginia with a B.A. in Foreign Affairs and went on to earn his M.S. in Traditional Chinese Medicine.

John's primary occupation is being a business manager. He works approximately 30 hours per week for BookSniffer Inc.

Meg Jolly
Meg Jolly
Director
Megan Jolly is serving in the capacity of Director for BookSniffer, Inc. Meg is a USA Today Bestselling fantasy author under her pen name Meg Cowley. Since 2017, Meg has been a full-time writer and sold approximately 125,000 books worldwide. In addition to writing, Meg is also an experienced illustrator, having worked in a variety of fields from adult coloring books to private commissions. Currently, she operates a successful business illustrating fantasy book covers. Meg holds a First-Class BA (Hons) degree in Primary Education (with QTS), in addition to AAT qualifications in accountancy, with several years’ experience working in both fields.

Meg's primary occupation is being an author. She works approximately 10 hours per week for BookSniffer Inc.

Melinda Spencer-Crabbe
Melinda Spencer-Crabbe
Director
Melinda Spencer-Crabbe is serving in the capacity of Director for BookSniffer, Inc. She is an internationally bestselling fantasy author (writing under the pen name ML Spencer) with six novels published. Among her writing accomplishments are winning the IndieReader Discovery Award and the San Bernardino County Writing Celebration. Melinda also has considerable experience in editing. She has taught Biology for over 20 years and is currently employed as a teacher, since 2005, in the San Bernardino California School District, and in her capacity as a teacher, she has also served as a Technology Integration Coach, Science Department Chair, and a Program Specialist for the Career Academies. Prior to teaching, she served as a retail credit manager for a major department store. Melinda earned her Bachelor's degree at University of California, Riverside.

Melinda's primary occupation is being an author. She works approximately 10 hours per week at BookSniffer Inc.

TERMS

Booksniffer Inc.
Overview
PRICE PER SHARE
$0.36
DEADLINE
Jul. 20, 2021 at 6:59 AM UTC
VALUATION
$18.42M
FUNDING GOAL
$10k - $250k
Breakdown
MIN INVESTMENT
$249.84
MAX INVESTMENT
$106,999.92
MIN NUMBER OF SHARES OFFERED
27,777
MAX NUMBER OF SHARES OFFERED
694,444
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Series B Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See bonus info below.

COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary COVID-19 regulatory relief set out in Regulation Crowdfunding §227.201(z).

Offering maximum.

In reliance on this relief, financial information certified by the principal executive officer of the issuer has been provided instead of financial statements reviewed by a public accountant that is independent of the issuer, in setting the offering maximum of $250,000.

Expedited closing sooner than 21 days.

Further, in reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

Investment Incentives and Bonuses

Early Bird*

Friends and Family - First 72 hours I 15% bonus shares 

Super Early Bird - Next 72 hours I 10% bonus 

Early Bird Bonus - Next 7 days I 5% bonus shares 

Volume*

Tier 1 perk - ($1000 +) Advertising credit of $1,000 

Tier 2 perk - ($5,000+) 110% value in advertising credit on the platform 

Tier 3 perk- ($10,000+) perk 2 + 5% bonus shares 

Tier 4 perk - ($25,000+) perk 2 + 10% bonus shares 

The 10% StartEngine Owners' Bonus

BookSniffer Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. Owner's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series B Common Stock at $0.36 / share, you will receive 110 shares of Series B Common Stock, meaning you'll own 110 shares for $36. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the Company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

*Investors participating in both the Early Purchase Bonus and the Volume Bonus may claim the greater of either bonus, not to exceed 15% in total. 

Bonuses will be computed based on each purchase transaction. If an investor makes purchases of our stock in different transactions the bonus will be computed on each purchase meaning that the amounts from different pw·chases will not be aggregated to calculate bonus tiers. Investors are suggested to, if possible, purchase your shares in one transaction as soon as possible. 

Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share. 

Any advertising credits received when purchasing our stock will have no cash value and will be nontransferable. All advertising credits will expire two years from the date of your stock purchase. All advertising credits will be used at BookSniffer's then applicable advertising pricing and will be subject to BookSniffer's advertising standards at the time the advertising is run. Advertising pricing and advertising standards may be changed from time to time with no notice to you. 

For an example of bonus calculation, if you bll.ly 100 shares of Series B Common Stock at $0.36 I share during the second 72 hours of our Early Purchase Bonus, you will receive 110 shares of Series B Common Stock, meaning you'll own 110 shares for $36. If you make a second purchase later, your bonus will be computed on the shares you purchased in that transaction with no regard to your earlier purchase. 

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

ALL UPDATES










REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Booksniffer Inc..
Owners bonus

Owner’s Bonus

Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).

JOIN THE DISCUSSION

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AB
Andrew Brickson

2 years ago

Any update?

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EB
Edward Beale

2 years ago

Interested to see an update. The company web site is not SSL and the non-secure site says it it "parked" with GoDaddy. http://www.booksniffer.com/ What's the latest on this investment?

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NM
Niki Moyer

3 years ago

In this age of cancel culture, does your product discriminate in any way against conservatives, Republicans, or Trump supporters (ie. make the books or search terms less available to them)?

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SA
Sarvish Arora

3 years ago

Why is the UX so old and outdated. I mean UX isn't too hard. Having a great UX/UI is the only way to create a successful app and to be honest you don't have it

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Ben Sobieck

3 years ago

Hi Booksniffer - Where are you sourcing the metadata from to index your search engine and catalog? Are you pulling it from retail websites?

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BT
Brittany Tripp

3 years ago

I'm interested but I was wondering if it's possible to invest the minimum initially but have the option to upgrade later to the $1,000 investment in order to be eligible for the advertising credit?

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KC
Kristi Cramer

3 years ago

Thanks for your answers, Sean! It's kinda what I thought, and it is nice to get confirmation. (And I didn't mean to flag your comment as inappropriate. I didn't know what the exclamation point was for!)

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KC
Kristi Cramer

3 years ago

Hey there, I'm really tempted to invest in BookSniffer, but I couldn't find any indication of how it would pay off, if indeed it could pay off. I mean, I'm all for supporting an alternative to Amazon ads, but "investing" sounds like I could (eventually) see a fiscal benefit to supporting it. I know investing is a gamble and I'm willing to take it, but I'd like to hear how the investment could pay off, more than just the existence of an alternative.

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WW
Writerly Writer

3 years ago

Why is BookSniffer still not available in my region, Australia? It’s a bit difficult to invest, when you cannot see the item for yourself.

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steven hightower

3 years ago

I'm interested in investing. One question honestly, who picked the name? Really...what comes to mind when you think of a person sniffing a book? Starts with a P ends with ervert. Book Finder? or maybe Book Locator? You really think you will be taken seriously?

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RAISED
$136,786.18
INVESTORS
257
MIN INVEST
$249.84
VALUATION
$18.42M

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