Better Family offering is now closed and is no longer accepting investments.

Making Parenting Easier

INVEST IN BETTER FAMILY TODAY!

Better Family manufactures, sells and distributes patented baby products that make the lives of parents and babies easier. Swabbies, a no mess, organic diaper cream, the Beebo, a free-handed baby feeder, Drop It Baby, a suction cup ring chain that ends "the drop it game", and Ava the Elephant, a singing medicine dispenser. These products enhance and improve the parents time spent with their children.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Better Family

REASONS TO INVEST

Reasons Icon

Shark Tank Accomplishments: “The Beebo,” was acquired in 2020 from inventing founder Martin Hill. Subsequently in 2021 Better Family acquired the licensing rights to Tiffany Krumins “Ava The Elephant” from Shark Tank’s inaugural episode.

Reasons Icon

Baby Care Market Is Booming: Our growing line of industry defining high quality baby products is disrupting the 70 Billion Dollar Baby care market that is expected to grow to 88 Billion by 2027. And with more people working from home than ever modern parents are on the lookout for products to make their lives easier.

Reasons Icon

Global Distribution Initiated: Our expert team of inventor founders have combined their resources and networks to launch internationally on Amazon Global, to get our innovative products into the hands of every parent, grandparent, and caregiver all over the world.


“Make every moment with your baby the best it can be”

Smarter Parenting Solutions



Better Family's quest is to make parenting easier for all with our patented line of products.



The Beebo is a free-hand bottle holder that gives parents an extra hand, all the while enhancing feeding time. This newfound flexibility makes way for parents to integrate storytime into these intimate moments, enjoy family meals, or simply a helping hand to massage and caress their baby.

Swabbies is an all-natural diaper cream — we know how important it is to know exactly what goes into your baby’s products, so we took the mystery out of diaper cream. Swabbies is totally organic and works instantly to provide soothing relief for your little one.


Drop It Baby-A suction cup ring chain that attaches to toys, bottles, and more that finally ends the "Drop It Game" keeping it all off dirty floors.

Ava The Elephant- is a singing medicine dispenser that has helped millions of children take their unwanted medicine.

The Market


Millions of babies are born each year

The market for baby care products in 2021 is currently $70.52B and is expected to continue to grow by 6.2% CAGR to 88 Billion by 2027.


This market’s sustained growth has been characterized in recent years by a shift away from big global brands and parents are seeking out higher quality products with fewer chemicals.


Better Family’s products are especially appealing to today's modern parents that are working from home.

Source 

Our Traction


Five patented products, from Shark Tank to Walmart

Better Family’s proprietary products have been met with massive enthusiasm in the marketplace. We are currently available in these large retailers  Walmart, Buy Buy Baby, Burlington, Bed Bath & Beyond, and Amazon. Two of our patented products the Beebo and Ava The Elephant have both appeared on Shark Tank and received deals. 

The Beebo, Swabbies, Drop It Baby, and Ava The Elephant are trademarked and patented. Swabbies and Drop It Baby both completed successful crowdfunding campaigns; Swabbies on Indiegogo and Drop It Baby on Kickstarter. 


What We Do


Parenting is hard enough — Better Family is here to give you a helping hand

Our flagship products are designed with parents, grandparents, and children in mind — offering better solutions while giving babies the best care possible.

 

Beebo gives parents a free hand during feeding time thanks to a unique rotating bottle holder. The design holds the bottle at the perfect angle for your baby while resting on either shoulder. This way holding a book for story-time is no longer such a struggle.


Swabbies take the mess out of diaper changing. Our patented applicators are pre-filled with Swabbies Supreme Diaper Cream, perfect for single-handed, mess-free application. Parents these days don’t have a minute to spare, so finding a product that cuts down on time while ensuring the safety and health of their babies is a no-brainer.


Drop It Baby attachable teethers are squishy, colorful, and BPA-free, each is interactive and safe for your child. The suction cup base with attached ring chain allows for their favorite items to be readily accessible off dirty floors while keeping your hands free. With our handy attachments which safely stretch over and secure objects of various sizes like a bottle, sippy cups, electronics, and toys. 

 

Ava the Elephant is a Singing Medicine Dispenser that is designed to make medicine time easier. The adorable design of Ava, plays and sings encouraging music. The ability to dispense medicine one-handed makes it quick and easy. The product comes with Ava the Elephant as well as a 2 tsp (10ml) BPA-free medicine dispenser, and sound unit (including batteries).



The Business Model


Up to 320% Markup in Retail

We employ a multi-pronged system to distribute our products through retailers, email & digital marketing, baby registries, trade shows, and onsite promotions.


The Beebo has a 243% markup on retail sales and 105% markup on wholesale sales with an average wholesale order of $179.00.


Swabbies has a 148% markup on retail sales and 75%  markup on wholesale sales with an average wholesale order value of $176.00.

Drop It Baby has 320% markup for retail sales and 110% markup on wholesale sales with an average wholesale order of $270.00.


Ava The Elephant has a 243% markup on retail sales and 105% markup on wholesale sales with an average wholesale order $358.00. 




How We Are Different


Our unique designs are patent-protected

While there’s no shortage of options for today's busy parents to choose from, we believe our focus on Making Parenting Easier with high-quality innovative baby care products that add value to the lives of parents, grandparents, and children set us apart.


Beebo is specially designed to allow for free-hand bottle-feeding, allowing parents to use that extra hand for any number of things to enhance their feed experience.

Unlike our competitors, who sell creams in messy tubes, jars, and sprays, Swabbies comes pre-filled in a mess-free disposable applicator — perfect for on-the-go diaper changes. 


Drop It Baby is a suction cup base with an attached ring chain allowing for their favorite items to be readily accessible and off dirty floors while keeping your hands free. 

Ava The Elephant is a singing medicine dispenser with a BPA Free 10ML syringe.


The Vision


We want to be recognized as the go-to partner for parents looking for Better Products for their kids

Using our considerable exposure from appearances on Shark Tank and similar shows like Dr.OZ, as well as partnerships with key players like Walmart, Amazon, Amazon Global, and Buy Buy Baby, we intend to grow our brand to be recognized in the baby care market as a premier premium brand.


Better Family has a growing line of proven patented products that are transforming the baby care industry. We are on the path to building the next giant baby care business.


Our Team



Our Inventing founders have joined forces to create Better Family and we have combined our expertise, resources, and networks

Martin Hill, JoyLynn Anderson Waganer, Tiffany Krumins & Carman Cook- Campbell

A Solid founding team advised by industry insiders:


President and CEO Carman Cook-Campbell has almost three decades of experience as an entrepreneur, as well as in sales and marketing.


Joining Carman on the Board is CFO Sarah Hill , Secretary Sharon Franklin, Marketing Director Tara Heath, Directors Martin Hill, and JoyLynn Waganer, Tiffany Krumins and Medical Advisor Dr. Anthony Russell.


Our advising team is a stellar group of industry insiders and established names with excellent track records. This includes Mindee Hardin, founder, and inventor of Boogie Wipes, which was sold to Proctor & Gamble and Sarah Shaw, business consultant and entrepreneur to the stars. 


Tiffany Krumins the inventor and founder of Ava The Elephant  has recently  joined the Better Family team as a full-time consultant.

 

Why Invest


Today's Modern Parents are working from home more now than ever and are in need of smarter baby care products for enhancing the time spent with their children.

Parents want to know the ingredients and materials that their baby products are made of. 

 

Better Family Inc. is an incubator company to speed the growth of its current portfolio of 5 Patented Baby Products. Their parent-focused products have been invented by parents for parents by providing simple solutions that they commonly face every day. All provide a “freehand” or provide a “helping hand” to the parent, grandparent, or caregiver. 


Quick Insert

ABOUT

HEADQUARTERS
20093 E.Pennsylvania Ave, Ste 3
Dunnellon, FL 34432
VALUATION
$4.97M

Better Family manufactures, sells and distributes patented baby products that make the lives of parents and babies easier. Swabbies, a no mess, organic diaper cream, the Beebo, a free-handed baby feeder, Drop It Baby, a suction cup ring chain that ends "the drop it game", and Ava the Elephant, a singing medicine dispenser. These products enhance and improve the parents time spent with their children.

TEAM

Carman Cook-Campbell
Carman Cook-Campbell
CEO-Chief Swabber

Carman Cook-Campbell, founder and CEO has 28 years of sales experience with Verizon, T-Mobile & Sprint and owned and operated several successful marketing firms. She responsible for the day-to-day activities and charged with the growth of the Swabbies.  

Sharon Franklin

Sharon Franklin

Secretary

Sharon Franklin, mother and grandmother past instructor with Florida State University, an early advocate for Head Start and teaching children with disabilities. Sharon is responsible for tasks including board, governance documentation, legal filings, banking, interaction with licensed attorneys,trade show attendance, and contributes 10 hours a week to the company.

Dr. Anthony Russell MD, MBA, MPH

Dr. Anthony Russell MD, MBA, MPH

Medical Adviser & Director

Dr. Russell, a father of two, a double-boarded pediatrician and clinical informaticist, an entrepreneur, an investor, and a healthcare physician executive. Dr. Russell is a key advisor to our team as we work to strategically advance our products, engage the market, and contributes 10 hours per week to the company.

Tara Heath

Tara Heath

Director Marketing

Tara Heath, mother of 2. Tara has experience in investing, managing accounts and corporate sales. Mrs. Heath is responsible for research, press releases and digital marketing. 

Sarah Hill

Sarah Hill

CFO

Sarah Hill is the proud mother of two incredible kids, married to Martin Hill, devoted husband, and father. She’s best known for juggling daily life between working hard at home, and for her work and travel for corporate America where she’s spent the last 15 years in technology and data sales. Sarah is proud to make a difference in her client’s business. Sarah is a key member of the Better Family board, where she contributes 20 hours per week to the Company to ensure success and growth. 

Martin Hill

Martin Hill

Director & Board Member

Martin is an Engineer, father of 2, a devoted husband, and a successful Shark Tank entrepreneur. He owns multiple patents, and has many years of experience in running/growing businesses, including selling products in multiple large retailers, and has vast knowledge and connections on a global scale. He was successfully funded on Shark Tank Season 7, Episode #1 when pitching his invention the Beebo, where he closed a deal with both Lori Greiner and Ashton Kutcher! Martin is a key member of the Better Family board, where he contributes 20 hours per week to the Company to ensure success and growth.  

JoyLynn Waganer

JoyLynn Waganer

Director

JoyLynn is a 41 yr old mother of four with a set of twins. She is the inventor/creator of Drop it Baby Inc., and CEO of C.M. Products, partner in Baked. She lives in St. Louis with husband Brian where she has had a successful career as a licensed clinical social worker and behavior analyst. After receiving her MBA she was able to create and grow an autism program nationwide for a large insurance company. JoyLynn has always been an entrepreneur at heart, she has a passion for individuals with special needs and likes supporting others to reach their goals.

TERMS

Better Family
Overview
PRICE PER SHARE
$1.43
DEADLINE
Feb 22, 2022
VALUATION
$4.97M
AMOUNT RAISED
$861,097.38
Breakdown
MIN INVESTMENT
$500.00
MAX INVESTMENT
$106,999.75
MIN NUMBER OF SHARES OFFERED
6,993
OFFERING TYPE
Equity
ASSET TYPE
SHARES OFFERED
Class A Common Stock
MAX NUMBER OF SHARES OFFERED
748,251

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Better Family, Inc

Corporate Address

:

20093 E.Pennsylvania Ave, Ste 3, Dunnellon, FL 34432

Offering Minimum

:

$9,999.99

Offering Maximum

:

$1,069,998.93

Minimum Investment Amount

(per investor)

:

$500.00











Terms


Offering Type

:

Equity

Security Name

:

Class A Common Stock

Minimum Number of Shares Offered

:

6,993

Maximum Number of Shares Offered

:

748,251

Price per Share

:

$1.43

Pre-Money Valuation

:

$4,965,220.26











COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days

In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Time-Based:

Friends and Family Bonus

Invest within the first 72 hours and receive an additional 25% bonus shares* 

Super Early Bird Bonus

Invest within the first 10 days and receive an additional 20% bonus shares* 

Early Bird Bonus

Invest within the first 30 days and receive an additional 15% bonus shares* 

*Investments made within the first 30 days for the “Friends and Family Bonus”, "Super Early Bird Bonus" and the “Early Bird Bonus” cannot combine perks with any other bonus share offer. If an investment is made within the first 30 days, the best, and only, the bonus offer will apply.

Amount Based Perks:

$750+ 15% lifetime discount on any Better Family products ordered from company websites.

$1,000+ 20% lifetime discount on any Better Family products ordered from company websites.

$1,250+ 10% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$1,500+ 15% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$1,750+ 20% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$2,000+ 25% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$2,500+30% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$5,000+ 35% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

*All perks occur when the offering is completed.

The 10% Bonus for StartEngine Shareholders

Swabbies Tech. Inc, will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.43 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $143. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Vendor payments.

PRESS

Article Image
POPSUGAR

See Why This Bottle Holder Is the Best Baby Product You Wish You Had

Article Image
Drug Store News

Swabbies looks to give busy parents a hand

Article Image
CBS Good Day Sacramento

Julissa is showing us some must-haves for the mommy’s in your life!

Article Image
Parents

8 Must-Have Cold Products for Babies

Article Image
Well Buzz

Dr. Oz: Barbara Corcoran Ava the Elephant Review & Children’s Medicine










ALL UPDATES

01.31.22

LAST CHANCE CALL TO ACTION...DO NOT MISS OUT....OR WANT TO INVEST MORE!!

CLOSING IN 21 DAYS...LAST CHANCE TO INVEST 

OR TO INVEST MORE!!

OFFERING CLOSING AT THE $1.43/SHARE PRICE

HERE IS YOUR CHANCE TO INVEST OR INVEST MORE AT THIS PRICE!

Call To Action Reasons to invest now or to invest more:

  • Purchase More Inventory
  • Increase Marketing
  • Bring On Full Time Sales Manager 
  • Expand Into More Global Markets
  • Acquire More Popular Brands
  • Attend More Tradeshows


01.26.22

ON THE FENCE? LAST CHANCE!! NO MORE EXTENSIONS!!

"No More Extensions"!!!

This Offering Will Be Ending Soon!


Don't Be Left Behind On The Fence.....

 Invest NOW !!!






01.25.22

THE MAN BOOB !! TERRY BRADSHAW SHOWCASES THE BEEBO

"THE MAN BOOB" aka The Beebo



CLICK HERE TO WATCH EPISODE CLIP

Terry Bradshaw showcases The Beebo on his show The Bradshaw Bunch airing Sundays on E! . On the season 2 finale episode the former NFL player and commentator refers to the Beebo as "The Man Boob" as he sells the idea to his son-in-law an expectant father with Terry's daughter.









01.21.22

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Better Family offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

01.04.22

Our Biggest Achievements in 2021

Better Family Inc's 2021 Year Review

Our Biggest Achievements:


*VIR Places first order with Better Family Inc


*Joylynn Waganer joined the board as a Director


*Ava the elephant joins Better Family's Line of Products


*Better Family’s Products Featured for “Mom’s On The Go”  and “Busy Mom’s” in major cities across the US. 


*AVA the elephant is Available for Presales!


*The Beebo Launches Internationally On Amazon's Global Store


*Sarah Shaw joins the team as a product and business consultant.


*The Beebo goes global in South Africa


*Semi-finalist for Pepperdine most fundable COMPANY...      TOP 100


*Ava coming to Publix


* The Beebo in New Zealand


*Better Family Inc's Acquisition of Ava The Elephant


* The Beebo in Australia!


* Reaching 800,000 on StartEngine!!!


*TjMaxx and Marshalls purchase Drop it Baby for several locations across the nation!


12.21.21

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Better Family offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

12.14.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Better Family has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Better Family be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

12.03.21

EVEN MORE GROWTH...IT'S A DEAL!! EXPANDINGING MORE DISTRIBUTION CHANNELS !!

IT'S A BIG DEAL!!!

Better Family , Inc. signs an agreement with 

Deal Partners LLC 

http://www.dealpartners.com/sales-channels/


Deal Partners works with manufacturers, distributors, and retailers to create mutually beneficial sales relationships. Our approach allows manufacturers to choose the most effective platform to place their products, utilizing sell-through strategies across multiple channels including regional retail, e-tail, TV shopping and export.


11.24.21

50% OFF BLACK FRIDAY SALE-HAPPY THANKSGIVING!!

50% OFF

Black Friday Sale!!

50 % off Select Better Family Products at:

betetrfamilyinc.com


Use Promo code:


BLACKFRIDAY21

 

50% OFF!!!

Our Teal Beebo



 Swabbies 6oz Jar


 Swabbies 2 Count Pack 


 Drop it Baby Penguin Teether



*Offer good ONLY on 11/25/21 on these Select Products mentioned  



10.14.21

A PEPPERDINE UNIVERSITY MOST FUNDABLE COMPANY 2021 LIVE ANNOUNCEMENT

As the CEO of Better Family , Inc. I am so grateful and honored to announce that Better Family made it to the top 100 out of 3500 companies that were invited into the competition. 

Carman Cook-Campbell, CEO

Announced  LIVE today.....Watch Video Below:











REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Better Family.

$500.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$750.00

15% Product Discount

Receive 15% lifetime discount on any Better Family products ordered from company websites.

$1,000.00

20% Product Discount

Receive 20% lifetime discount on any Better Family products ordered from company websites.

$1,250.00

10% Bonus Shares and 20% Product Discount

Receive 10% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$1,500.00

15% Bonus Shares and 20% Product Discount

Receive 15% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$1,750.00

20% Bonus Shares and 20% Product Discount

Receive 20% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$2,000.00

25% Bonus Shares and 20% Product Discount

Receive 25% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$2,500.00

30% Bonus Shares and 20% Product Discount

Receive 30% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$5,000.00

35% Bonus Shares and 20% Product Discount

Receive 35% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

JOIN THE DISCUSSION













0/2500

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

WHY STARTENGINE?

REWARDSWe want you to succeed and get the most out of your money by offering rewards and memberships!
SECUREYour info is your info. We take pride in keeping it that way!
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