This round is no longer accepting investments, but hundreds just like it are live now.

Log In

GET A PIECE OF BETTER FAMILY

Making Parenting Easier

Better Family manufactures, sells and distributes patented baby products that make the lives of parents and babies easier. Swabbies, a no mess, organic diaper cream, the Beebo, a free-handed baby feeder, Drop It Baby, a suction cup ring chain that ends "the drop it game", and Ava the Elephant, a singing medicine dispenser. These products enhance and improve the parents time spent with their children.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$891,284.49 Raised

REASONS TO INVEST

Shark Tank Accomplishments: “The Beebo,” was acquired in 2020 from inventing founder Martin Hill. Subsequently in 2021 Better Family acquired the licensing rights to Tiffany Krumins “Ava The Elephant” from Shark Tank’s inaugural episode.

Baby Care Market Is Booming: Our growing line of industry defining high quality baby products is disrupting the 70 Billion Dollar Baby care market that is expected to grow to 88 Billion by 2027. And with more people working from home than ever modern parents are on the lookout for products to make their lives easier.

Global Distribution Initiated: Our expert team of inventor founders have combined their resources and networks to launch internationally on Amazon Global, to get our innovative products into the hands of every parent, grandparent, and caregiver all over the world.


“Make every moment with your baby the best it can be”

Smarter Parenting Solutions



Better Family's quest is to make parenting easier for all with our patented line of products.



The Beebo is a free-hand bottle holder that gives parents an extra hand, all the while enhancing feeding time. This newfound flexibility makes way for parents to integrate storytime into these intimate moments, enjoy family meals, or simply a helping hand to massage and caress their baby.

Swabbies is an all-natural diaper cream — we know how important it is to know exactly what goes into your baby’s products, so we took the mystery out of diaper cream. Swabbies is totally organic and works instantly to provide soothing relief for your little one.


Drop It Baby-A suction cup ring chain that attaches to toys, bottles, and more that finally ends the "Drop It Game" keeping it all off dirty floors.

Ava The Elephant- is a singing medicine dispenser that has helped millions of children take their unwanted medicine.

The Market


Millions of babies are born each year

The market for baby care products in 2021 is currently $70.52B and is expected to continue to grow by 6.2% CAGR to 88 Billion by 2027.


This market’s sustained growth has been characterized in recent years by a shift away from big global brands and parents are seeking out higher quality products with fewer chemicals.


Better Family’s products are especially appealing to today's modern parents that are working from home.

Source 

Our Traction


Five patented products, from Shark Tank to Walmart

Better Family’s proprietary products have been met with massive enthusiasm in the marketplace. We are currently available in these large retailers  Walmart, Buy Buy Baby, Burlington, Bed Bath & Beyond, and Amazon. Two of our patented products the Beebo and Ava The Elephant have both appeared on Shark Tank and received deals. 

The Beebo, Swabbies, Drop It Baby, and Ava The Elephant are trademarked and patented. Swabbies and Drop It Baby both completed successful crowdfunding campaigns; Swabbies on Indiegogo and Drop It Baby on Kickstarter. 


What We Do


Parenting is hard enough — Better Family is here to give you a helping hand

Our flagship products are designed with parents, grandparents, and children in mind — offering better solutions while giving babies the best care possible.

 

Beebo gives parents a free hand during feeding time thanks to a unique rotating bottle holder. The design holds the bottle at the perfect angle for your baby while resting on either shoulder. This way holding a book for story-time is no longer such a struggle.


Swabbies take the mess out of diaper changing. Our patented applicators are pre-filled with Swabbies Supreme Diaper Cream, perfect for single-handed, mess-free application. Parents these days don’t have a minute to spare, so finding a product that cuts down on time while ensuring the safety and health of their babies is a no-brainer.


Drop It Baby attachable teethers are squishy, colorful, and BPA-free, each is interactive and safe for your child. The suction cup base with attached ring chain allows for their favorite items to be readily accessible off dirty floors while keeping your hands free. With our handy attachments which safely stretch over and secure objects of various sizes like a bottle, sippy cups, electronics, and toys. 

 

Ava the Elephant is a Singing Medicine Dispenser that is designed to make medicine time easier. The adorable design of Ava, plays and sings encouraging music. The ability to dispense medicine one-handed makes it quick and easy. The product comes with Ava the Elephant as well as a 2 tsp (10ml) BPA-free medicine dispenser, and sound unit (including batteries).



The Business Model


Up to 320% Markup in Retail

We employ a multi-pronged system to distribute our products through retailers, email & digital marketing, baby registries, trade shows, and onsite promotions.


The Beebo has a 243% markup on retail sales and 105% markup on wholesale sales with an average wholesale order of $179.00.


Swabbies has a 148% markup on retail sales and 75%  markup on wholesale sales with an average wholesale order value of $176.00.

Drop It Baby has 320% markup for retail sales and 110% markup on wholesale sales with an average wholesale order of $270.00.


Ava The Elephant has a 243% markup on retail sales and 105% markup on wholesale sales with an average wholesale order $358.00. 




How We Are Different


Our unique designs are patent-protected

While there’s no shortage of options for today's busy parents to choose from, we believe our focus on Making Parenting Easier with high-quality innovative baby care products that add value to the lives of parents, grandparents, and children set us apart.


Beebo is specially designed to allow for free-hand bottle-feeding, allowing parents to use that extra hand for any number of things to enhance their feed experience.

Unlike our competitors, who sell creams in messy tubes, jars, and sprays, Swabbies comes pre-filled in a mess-free disposable applicator — perfect for on-the-go diaper changes. 


Drop It Baby is a suction cup base with an attached ring chain allowing for their favorite items to be readily accessible and off dirty floors while keeping your hands free. 

Ava The Elephant is a singing medicine dispenser with a BPA Free 10ML syringe.


The Vision


We want to be recognized as the go-to partner for parents looking for Better Products for their kids

Using our considerable exposure from appearances on Shark Tank and similar shows like Dr.OZ, as well as partnerships with key players like Walmart, Amazon, Amazon Global, and Buy Buy Baby, we intend to grow our brand to be recognized in the baby care market as a premier premium brand.


Better Family has a growing line of proven patented products that are transforming the baby care industry. We are on the path to building the next giant baby care business.


Our Team



Our Inventing founders have joined forces to create Better Family and we have combined our expertise, resources, and networks

Martin Hill, JoyLynn Anderson Waganer, Tiffany Krumins & Carman Cook- Campbell

A Solid founding team advised by industry insiders:


President and CEO Carman Cook-Campbell has almost three decades of experience as an entrepreneur, as well as in sales and marketing.


Joining Carman on the Board is CFO Sarah Hill , Secretary Sharon Franklin, Marketing Director Tara Heath, Directors Martin Hill, and JoyLynn Waganer, Tiffany Krumins and Medical Advisor Dr. Anthony Russell.


Our advising team is a stellar group of industry insiders and established names with excellent track records. This includes Mindee Hardin, founder, and inventor of Boogie Wipes, which was sold to Proctor & Gamble and Sarah Shaw, business consultant and entrepreneur to the stars. 


Tiffany Krumins the inventor and founder of Ava The Elephant  has recently  joined the Better Family team as a full-time consultant.

 

Why Invest


Today's Modern Parents are working from home more now than ever and are in need of smarter baby care products for enhancing the time spent with their children.

Parents want to know the ingredients and materials that their baby products are made of. 

 

Better Family Inc. is an incubator company to speed the growth of its current portfolio of 5 Patented Baby Products. Their parent-focused products have been invented by parents for parents by providing simple solutions that they commonly face every day. All provide a “freehand” or provide a “helping hand” to the parent, grandparent, or caregiver. 


Quick Insert

ABOUT

HEADQUARTERS
20093 E.Pennsylvania Ave, Ste 3
Dunnellon, FL 34432

Better Family manufactures, sells and distributes patented baby products that make the lives of parents and babies easier. Swabbies, a no mess, organic diaper cream, the Beebo, a free-handed baby feeder, Drop It Baby, a suction cup ring chain that ends "the drop it game", and Ava the Elephant, a singing medicine dispenser. These products enhance and improve the parents time spent with their children.

TEAM

Carman Cook-Campbell
Carman Cook-Campbell
CEO-Chief Swabber

Carman Cook-Campbell, founder and CEO has 28 years of sales experience with Verizon, T-Mobile & Sprint and owned and operated several successful marketing firms. She responsible for the day-to-day activities and charged with the growth of the Swabbies.  

Sharon Franklin

Sharon Franklin

Secretary

Sharon Franklin, mother and grandmother past instructor with Florida State University, an early advocate for Head Start and teaching children with disabilities. Sharon is responsible for tasks including board, governance documentation, legal filings, banking, interaction with licensed attorneys,trade show attendance, and contributes 10 hours a week to the company.

Dr. Anthony Russell MD, MBA, MPH

Dr. Anthony Russell MD, MBA, MPH

Medical Adviser & Director

Dr. Russell, a father of two, a double-boarded pediatrician and clinical informaticist, an entrepreneur, an investor, and a healthcare physician executive. Dr. Russell is a key advisor to our team as we work to strategically advance our products, engage the market, and contributes 10 hours per week to the company.

Tara Heath

Tara Heath

Director Marketing

Tara Heath, mother of 2. Tara has experience in investing, managing accounts and corporate sales. Mrs. Heath is responsible for research, press releases and digital marketing. 

Sarah Hill

Sarah Hill

CFO

Sarah Hill is the proud mother of two incredible kids, married to Martin Hill, devoted husband, and father. She’s best known for juggling daily life between working hard at home, and for her work and travel for corporate America where she’s spent the last 15 years in technology and data sales. Sarah is proud to make a difference in her client’s business. Sarah is a key member of the Better Family board, where she contributes 20 hours per week to the Company to ensure success and growth. 

Martin Hill

Martin Hill

Director & Board Member

Martin is an Engineer, father of 2, a devoted husband, and a successful Shark Tank entrepreneur. He owns multiple patents, and has many years of experience in running/growing businesses, including selling products in multiple large retailers, and has vast knowledge and connections on a global scale. He was successfully funded on Shark Tank Season 7, Episode #1 when pitching his invention the Beebo, where he closed a deal with both Lori Greiner and Ashton Kutcher! Martin is a key member of the Better Family board, where he contributes 20 hours per week to the Company to ensure success and growth.  

JoyLynn Waganer

JoyLynn Waganer

Director

JoyLynn is a 41 yr old mother of four with a set of twins. She is the inventor/creator of Drop it Baby Inc., and CEO of C.M. Products, partner in Baked. She lives in St. Louis with husband Brian where she has had a successful career as a licensed clinical social worker and behavior analyst. After receiving her MBA she was able to create and grow an autism program nationwide for a large insurance company. JoyLynn has always been an entrepreneur at heart, she has a passion for individuals with special needs and likes supporting others to reach their goals.

Tiffany Krumins

Tiffany Krumins

Director

A respected inventor successfully funded on the first episode of Shark Tank, iHeartRadio host, motivational speaker, successful entrepreneur, and mother of three, Tiffany now leads the Mom Genius team by her daily intention that business success and personal fulfillment are not mutually exclusive. Tiffany is a key member of the Better Family board, where she contributes 20 hours per week to the Company to ensure success and growth. 

TERMS

Better Family
Overview
PRICE PER SHARE
$1.43
DEADLINE
Feb 22, 2022
VALUATION
$4.97M
FUNDING GOAL
$10k - $1.07M
Breakdown
MIN INVESTMENT
$500
MAX INVESTMENT
$106,999.75
MIN NUMBER OF SHARES OFFERED
6,993
MAX NUMBER OF SHARES OFFERED
748,251
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Class A Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days

In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Time-Based:

Friends and Family Bonus

Invest within the first 72 hours and receive an additional 25% bonus shares* 

Super Early Bird Bonus

Invest within the first 10 days and receive an additional 20% bonus shares* 

Early Bird Bonus

Invest within the first 30 days and receive an additional 15% bonus shares* 

*Investments made within the first 30 days for the “Friends and Family Bonus”, "Super Early Bird Bonus" and the “Early Bird Bonus” cannot combine perks with any other bonus share offer. If an investment is made within the first 30 days, the best, and only, the bonus offer will apply.

Amount Based Perks:

$750+ 15% lifetime discount on any Better Family products ordered from company websites.

$1,000+ 20% lifetime discount on any Better Family products ordered from company websites.

$1,250+ 10% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$1,500+ 15% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$1,750+ 20% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$2,000+ 25% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$2,500+30% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$5,000+ 35% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

*All perks occur when the offering is completed.

The 10% Bonus for StartEngine Shareholders

Swabbies Tech. Inc, will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.43 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $143. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Vendor payments.

PRESS

Article Image
POPSUGAR

See Why This Bottle Holder Is the Best Baby Product You Wish You Had

Article Image
Drug Store News

Swabbies looks to give busy parents a hand

Article Image
CBS Good Day Sacramento

Julissa is showing us some must-haves for the mommy’s in your life!

Article Image
Parents

8 Must-Have Cold Products for Babies

Article Image
Well Buzz

Dr. Oz: Barbara Corcoran Ava the Elephant Review & Children’s Medicine

ALL UPDATES

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Better Family.

JOIN THE DISCUSSION

0/2500

PINNED BY STARTUP

KJ
Keland Jackson

2 years ago

875 shares!! I'm with you guys for the long run #BetterFamily

3

0













PINNED BY STARTUP

AB
ANTONIO BASS

2 years ago

i like what im reading and seeing

1

2













AM
ALBERT MENDEZ

3 months ago

Hello, any updates??

0

0

NB
Norman Beckert

7 months ago

What are my shares worth now?

0

2

AM
ALBERT MENDEZ

7 months ago

Hello. Any new updates on what direction the company is going , or investor returns?

0

0

PB
PAULA BALLARD

8 months ago

Any Current Information for Your INVESTORS?

0

3

JM
JUSTICE MIXELL

9 months ago

How do I get to my shares? Any update on what they are worth now?

0

3

JR
Joseph Rolleri

9 months ago

Where is a current update???

0

2

KF
Kyle Fishman

a year ago

I would just like to clarify something: I'm reading articles from April 2020 that Swabbies Tech Inc. acquired Better Family Inc., and I invested in Better Family Inc. on StartEngine in 2021.... so which company do I own stock in? Swabbies Tech Inc. or Better Family Inc.? Are they one in the same?

0

2

JM
Jairus McAllum

a year ago

I want to invest in the company what is the phone number I sent an message but no reply

0

0

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

WHY STARTENGINE?

REWARDS

We want you to succeed and get the most out of your money by offering rewards and memberships!

SECURE

Your info is your info. We take pride in keeping it that way!

DIVERSE INVESTMENTS

Invest in over 200 start-ups and collectibles!

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

RAISED
$891,284.49
INVESTORS
2,168
MIN INVEST
$500
VALUATION
$4.97M

Get To Know Us

Our Team

Careers

Blog

Important Message

IN MAKING AN INVESTMENT DECISION, INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE ISSUER AND THE TERMS OF THE OFFERING, INCLUDING THE MERITS AND RISKS INVOLVED. INVESTMENTS ON STARTENGINE ARE SPECULATIVE, ILLIQUID, AND INVOLVE A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

www.StartEngine.com is a website owned and operated by StartEngine Crowdfunding, Inc. (“StartEngine”), which is neither a registered broker-dealer, investment advisor nor funding portal.
Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital, LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary, LLC, a broker-dealer registered with the SEC and FINRASIPC . You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system regulated by the SEC and operated by StartEngine Primary, LLC, a broker dealer registered with the SEC and FINRA. StartEngine Primary, LLC is a member of SIPC and explanatory brochures are available upon request by contacting SIPC at (202) 371-8300.

Investment opportunities posted and accessible through the site are of three types:

1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.

Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice with respect to any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy or completeness of any information. Neither StartEngine nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site. See additional general disclosures here.
By accessing this site and any pages on this site, you agree to be bound by our Terms of use and Privacy Policy, as may be amended from time to time without notice or liability.

Canadian Investors Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.

California Investors Only – Do Not Sell My Personal Information

(800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to contact@startengine.com.

StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.

StartEngine Marketplace

The availability of company information does not indicate that the company has endorsed, supports, or otherwise participates with StartEngine.

None of the information displayed on or downloadable from www.startengine.com (the 'Website') represents a recommendation, offer, or solicitation of an offer to buy or sell any security. It also does not constitute an offer to provide investment advice or service. StartEngine does not (1) make any recommendations or otherwise advise on the merits or advisability of a particular investment or transaction, or (2) assist in the determination of fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services.

All investment opportunities are based on indicated interest from sellers and will need to be confirmed.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative and involves a high degree of risk. It should only be considered a long-term investment. You must be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid, and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks, and you should complete your own independent due diligence regarding the investment. This includes obtaining additional information about the company, opinions, financial projections, and legal or other investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment.

StartEngine Marketplace (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC. StartEngine Bulletin Board ("SE BB") is a bulletin board platform that advertises interest in shares of private companies that previously executed Reg CF or Reg A offerings. SE BB enables shareholders to communicate interest in potential sales of shares in private companies and investors to discover, review, and potentially invest in private companies. As a bulletin board platform, SE BB provides a venue for investors to access information about private company offerings and connect with potential sellers. SE BB is distinct and separate from StartEngine Secondary (“SE Secondary”), which is an SEC-registered Alternative Trading System (ATS) operated by SE Primary. SE Secondary facilitates the trading of securities by matching orders between buyers and sellers and facilitating executions of trades on the platform. While a security may be displayed on the bulletin board, these securities will be subject to certain restrictions which may prevent the ability to buy and sell these securities in a timely manner, if at all. Even if a security is qualified to be displayed on the bulletin board, there is no guarantee an active trading market for the securities will ever develop, or if developed, be maintained. You should assume that you may not be able to liquidate your investment for some time or be able to pledge these shares as collateral.