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Making Parenting Easier

Better Family manufactures, sells and distributes patented baby products that make the lives of parents and babies easier. Swabbies, a no mess, organic diaper cream, the Beebo, a free-handed baby feeder, Drop It Baby, a suction cup ring chain that ends "the drop it game", and Ava the Elephant, a singing medicine dispenser. These products enhance and improve the parents time spent with their children.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$891,284.49 Raised


Shark Tank Accomplishments: “The Beebo,” was acquired in 2020 from inventing founder Martin Hill. Subsequently in 2021 Better Family acquired the licensing rights to Tiffany Krumins “Ava The Elephant” from Shark Tank’s inaugural episode.

Baby Care Market Is Booming: Our growing line of industry defining high quality baby products is disrupting the 70 Billion Dollar Baby care market that is expected to grow to 88 Billion by 2027. And with more people working from home than ever modern parents are on the lookout for products to make their lives easier.

Global Distribution Initiated: Our expert team of inventor founders have combined their resources and networks to launch internationally on Amazon Global, to get our innovative products into the hands of every parent, grandparent, and caregiver all over the world.

“Make every moment with your baby the best it can be”

Smarter Parenting Solutions

Better Family's quest is to make parenting easier for all with our patented line of products.

The Beebo is a free-hand bottle holder that gives parents an extra hand, all the while enhancing feeding time. This newfound flexibility makes way for parents to integrate storytime into these intimate moments, enjoy family meals, or simply a helping hand to massage and caress their baby.

Swabbies is an all-natural diaper cream — we know how important it is to know exactly what goes into your baby’s products, so we took the mystery out of diaper cream. Swabbies is totally organic and works instantly to provide soothing relief for your little one.

Drop It Baby-A suction cup ring chain that attaches to toys, bottles, and more that finally ends the "Drop It Game" keeping it all off dirty floors.

Ava The Elephant- is a singing medicine dispenser that has helped millions of children take their unwanted medicine.

The Market

Millions of babies are born each year

The market for baby care products in 2021 is currently $70.52B and is expected to continue to grow by 6.2% CAGR to 88 Billion by 2027.

This market’s sustained growth has been characterized in recent years by a shift away from big global brands and parents are seeking out higher quality products with fewer chemicals.

Better Family’s products are especially appealing to today's modern parents that are working from home.


Our Traction

Five patented products, from Shark Tank to Walmart

Better Family’s proprietary products have been met with massive enthusiasm in the marketplace. We are currently available in these large retailers  Walmart, Buy Buy Baby, Burlington, Bed Bath & Beyond, and Amazon. Two of our patented products the Beebo and Ava The Elephant have both appeared on Shark Tank and received deals. 

The Beebo, Swabbies, Drop It Baby, and Ava The Elephant are trademarked and patented. Swabbies and Drop It Baby both completed successful crowdfunding campaigns; Swabbies on Indiegogo and Drop It Baby on Kickstarter. 

What We Do

Parenting is hard enough — Better Family is here to give you a helping hand

Our flagship products are designed with parents, grandparents, and children in mind — offering better solutions while giving babies the best care possible.


Beebo gives parents a free hand during feeding time thanks to a unique rotating bottle holder. The design holds the bottle at the perfect angle for your baby while resting on either shoulder. This way holding a book for story-time is no longer such a struggle.

Swabbies take the mess out of diaper changing. Our patented applicators are pre-filled with Swabbies Supreme Diaper Cream, perfect for single-handed, mess-free application. Parents these days don’t have a minute to spare, so finding a product that cuts down on time while ensuring the safety and health of their babies is a no-brainer.

Drop It Baby attachable teethers are squishy, colorful, and BPA-free, each is interactive and safe for your child. The suction cup base with attached ring chain allows for their favorite items to be readily accessible off dirty floors while keeping your hands free. With our handy attachments which safely stretch over and secure objects of various sizes like a bottle, sippy cups, electronics, and toys. 


Ava the Elephant is a Singing Medicine Dispenser that is designed to make medicine time easier. The adorable design of Ava, plays and sings encouraging music. The ability to dispense medicine one-handed makes it quick and easy. The product comes with Ava the Elephant as well as a 2 tsp (10ml) BPA-free medicine dispenser, and sound unit (including batteries).

The Business Model

Up to 320% Markup in Retail

We employ a multi-pronged system to distribute our products through retailers, email & digital marketing, baby registries, trade shows, and onsite promotions.

The Beebo has a 243% markup on retail sales and 105% markup on wholesale sales with an average wholesale order of $179.00.

Swabbies has a 148% markup on retail sales and 75%  markup on wholesale sales with an average wholesale order value of $176.00.

Drop It Baby has 320% markup for retail sales and 110% markup on wholesale sales with an average wholesale order of $270.00.

Ava The Elephant has a 243% markup on retail sales and 105% markup on wholesale sales with an average wholesale order $358.00. 

How We Are Different

Our unique designs are patent-protected

While there’s no shortage of options for today's busy parents to choose from, we believe our focus on Making Parenting Easier with high-quality innovative baby care products that add value to the lives of parents, grandparents, and children set us apart.

Beebo is specially designed to allow for free-hand bottle-feeding, allowing parents to use that extra hand for any number of things to enhance their feed experience.

Unlike our competitors, who sell creams in messy tubes, jars, and sprays, Swabbies comes pre-filled in a mess-free disposable applicator — perfect for on-the-go diaper changes. 

Drop It Baby is a suction cup base with an attached ring chain allowing for their favorite items to be readily accessible and off dirty floors while keeping your hands free. 

Ava The Elephant is a singing medicine dispenser with a BPA Free 10ML syringe.

The Vision

We want to be recognized as the go-to partner for parents looking for Better Products for their kids

Using our considerable exposure from appearances on Shark Tank and similar shows like Dr.OZ, as well as partnerships with key players like Walmart, Amazon, Amazon Global, and Buy Buy Baby, we intend to grow our brand to be recognized in the baby care market as a premier premium brand.

Better Family has a growing line of proven patented products that are transforming the baby care industry. We are on the path to building the next giant baby care business.

Our Team

Our Inventing founders have joined forces to create Better Family and we have combined our expertise, resources, and networks

Martin Hill, JoyLynn Anderson Waganer, Tiffany Krumins & Carman Cook- Campbell

A Solid founding team advised by industry insiders:

President and CEO Carman Cook-Campbell has almost three decades of experience as an entrepreneur, as well as in sales and marketing.

Joining Carman on the Board is CFO Sarah Hill , Secretary Sharon Franklin, Marketing Director Tara Heath, Directors Martin Hill, and JoyLynn Waganer, Tiffany Krumins and Medical Advisor Dr. Anthony Russell.

Our advising team is a stellar group of industry insiders and established names with excellent track records. This includes Mindee Hardin, founder, and inventor of Boogie Wipes, which was sold to Proctor & Gamble and Sarah Shaw, business consultant and entrepreneur to the stars. 

Tiffany Krumins the inventor and founder of Ava The Elephant  has recently  joined the Better Family team as a full-time consultant.


Why Invest

Today's Modern Parents are working from home more now than ever and are in need of smarter baby care products for enhancing the time spent with their children.

Parents want to know the ingredients and materials that their baby products are made of. 


Better Family Inc. is an incubator company to speed the growth of its current portfolio of 5 Patented Baby Products. Their parent-focused products have been invented by parents for parents by providing simple solutions that they commonly face every day. All provide a “freehand” or provide a “helping hand” to the parent, grandparent, or caregiver. 

Quick Insert


20093 E.Pennsylvania Ave, Ste 3
Dunnellon, FL 34432

Better Family manufactures, sells and distributes patented baby products that make the lives of parents and babies easier. Swabbies, a no mess, organic diaper cream, the Beebo, a free-handed baby feeder, Drop It Baby, a suction cup ring chain that ends "the drop it game", and Ava the Elephant, a singing medicine dispenser. These products enhance and improve the parents time spent with their children.


Carman Cook-Campbell
Carman Cook-Campbell
CEO-Chief Swabber

Carman Cook-Campbell, founder and CEO has 28 years of sales experience with Verizon, T-Mobile & Sprint and owned and operated several successful marketing firms. She responsible for the day-to-day activities and charged with the growth of the Swabbies.  

Sharon Franklin

Sharon Franklin


Sharon Franklin, mother and grandmother past instructor with Florida State University, an early advocate for Head Start and teaching children with disabilities. Sharon is responsible for tasks including board, governance documentation, legal filings, banking, interaction with licensed attorneys,trade show attendance, and contributes 10 hours a week to the company.

Dr. Anthony Russell MD, MBA, MPH

Dr. Anthony Russell MD, MBA, MPH

Medical Adviser & Director

Dr. Russell, a father of two, a double-boarded pediatrician and clinical informaticist, an entrepreneur, an investor, and a healthcare physician executive. Dr. Russell is a key advisor to our team as we work to strategically advance our products, engage the market, and contributes 10 hours per week to the company.

Tara Heath

Tara Heath

Director Marketing

Tara Heath, mother of 2. Tara has experience in investing, managing accounts and corporate sales. Mrs. Heath is responsible for research, press releases and digital marketing. 

Sarah Hill

Sarah Hill


Sarah Hill is the proud mother of two incredible kids, married to Martin Hill, devoted husband, and father. She’s best known for juggling daily life between working hard at home, and for her work and travel for corporate America where she’s spent the last 15 years in technology and data sales. Sarah is proud to make a difference in her client’s business. Sarah is a key member of the Better Family board, where she contributes 20 hours per week to the Company to ensure success and growth. 

Martin Hill

Martin Hill

Director & Board Member

Martin is an Engineer, father of 2, a devoted husband, and a successful Shark Tank entrepreneur. He owns multiple patents, and has many years of experience in running/growing businesses, including selling products in multiple large retailers, and has vast knowledge and connections on a global scale. He was successfully funded on Shark Tank Season 7, Episode #1 when pitching his invention the Beebo, where he closed a deal with both Lori Greiner and Ashton Kutcher! Martin is a key member of the Better Family board, where he contributes 20 hours per week to the Company to ensure success and growth.  

JoyLynn Waganer

JoyLynn Waganer


JoyLynn is a 41 yr old mother of four with a set of twins. She is the inventor/creator of Drop it Baby Inc., and CEO of C.M. Products, partner in Baked. She lives in St. Louis with husband Brian where she has had a successful career as a licensed clinical social worker and behavior analyst. After receiving her MBA she was able to create and grow an autism program nationwide for a large insurance company. JoyLynn has always been an entrepreneur at heart, she has a passion for individuals with special needs and likes supporting others to reach their goals.

Tiffany Krumins

Tiffany Krumins


A respected inventor successfully funded on the first episode of Shark Tank, iHeartRadio host, motivational speaker, successful entrepreneur, and mother of three, Tiffany now leads the Mom Genius team by her daily intention that business success and personal fulfillment are not mutually exclusive. Tiffany is a key member of the Better Family board, where she contributes 20 hours per week to the Company to ensure success and growth. 


Better Family
Feb 22, 2022
$10k - $1.07M
Common Stock
Class A Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days

In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.


Friends and Family Bonus

Invest within the first 72 hours and receive an additional 25% bonus shares* 

Super Early Bird Bonus

Invest within the first 10 days and receive an additional 20% bonus shares* 

Early Bird Bonus

Invest within the first 30 days and receive an additional 15% bonus shares* 

*Investments made within the first 30 days for the “Friends and Family Bonus”, "Super Early Bird Bonus" and the “Early Bird Bonus” cannot combine perks with any other bonus share offer. If an investment is made within the first 30 days, the best, and only, the bonus offer will apply.

Amount Based Perks:

$750+ 15% lifetime discount on any Better Family products ordered from company websites.

$1,000+ 20% lifetime discount on any Better Family products ordered from company websites.

$1,250+ 10% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$1,500+ 15% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$1,750+ 20% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$2,000+ 25% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$2,500+30% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

$5,000+ 35% bonus shares and 20% lifetime discount on any Better Family products ordered from company websites.

*All perks occur when the offering is completed.

The 10% Bonus for StartEngine Shareholders

Swabbies Tech. Inc, will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.43 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $143. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Vendor payments.


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8 Must-Have Cold Products for Babies

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Dr. Oz: Barbara Corcoran Ava the Elephant Review & Children’s Medicine



Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Better Family.




Keland Jackson

2 years ago

875 shares!! I'm with you guys for the long run #BetterFamily





2 years ago

i like what im reading and seeing




3 months ago

Hello, any updates??



Norman Beckert

7 months ago

What are my shares worth now?




7 months ago

Hello. Any new updates on what direction the company is going , or investor returns?




8 months ago

Any Current Information for Your INVESTORS?




9 months ago

How do I get to my shares? Any update on what they are worth now?



Joseph Rolleri

9 months ago

Where is a current update???



Kyle Fishman

a year ago

I would just like to clarify something: I'm reading articles from April 2020 that Swabbies Tech Inc. acquired Better Family Inc., and I invested in Better Family Inc. on StartEngine in 2021.... so which company do I own stock in? Swabbies Tech Inc. or Better Family Inc.? Are they one in the same?



Jairus McAllum

a year ago

I want to invest in the company what is the phone number I sent an message but no reply




Cancel anytime before 48 hours before a rolling close or the offering end date.



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