Better Mornings Start with Bean Box

Bean Box isn’t just a coffee company; it's an embodiment of the belief that great coffee is an experience that enhances mornings and brightens days. Founded by Matthew Berk and Ryan Fritzky, who drew inspiration from their time in Seattle's tech scene, Bean Box aims to share the joy of small-batch, expertly-curated Specialty Coffee (the highest quality tier of coffee) with coffee lovers everywhere.

Bean Box leverages its expertise in curation, software, and automation to help customers discover their next favorite cup of coffee from storied regions around the globe. Our personalized coffee subscriptions cater to customer taste to keep every morning cup filled with delight. Our coffee gifts feature themed, multi-coffee, multi-roaster tasting experiences which we believe are unique in the world. And our customers can refill their mugs with any of our curated coffees seamlessly via the Web, our mobile app, or text message.

Our mission is to make your morning better, by offering what we believe is some of the world's finest coffee. Let us be your coffee sommelier, as our experts sip thousands of coffees from some of the world’s premier roasters to select only the very best for your cup. Our partners include Olympia in the Pacific Northwest, Devoción in Brooklyn, Onyx in Arkansas, The Barn in Berlin, and many more.

A Specialty Coffee Flywheel, Ready to Scale

Bean Box is a leading direct-to-consumer brand in the fastest-growing segment of the U.S. Specialty Coffee market. We believe our coffee subscriptions, unique coffee gifts, and distinctive coffee selection, curated from some of the top independent coffee roasters and producers, positively position us to usher in mass-market adoption of high-end coffee at home, at sustained prices of $30 per pound and up.

Our coffee subscriptions earn a 2-year LTR of $345, providing 50% of our revenue in non-holiday periods. Our distinctive coffee gifts – like the World Coffee Tour™, our Coffee and Chocolate Tasting Experience, as well as our 12 Mornings of Coffee™– serve as major sources of new customers every holiday season. By inexpensively acquiring gift givers, we benefit from indirectly acquiring gift recipients, many of whom become subscribers. Finally, the wide range of hard-to-find coffees which we feature provide a consistent platform for repeat purchase behavior and customer loyalty. Our three product lines together create a seasonal flywheel for revenue growth, customer loyalty, and expanding lifetime value.

Bean Box has cultivated mostly organic growth, selling more than $40MM in product since our founding. We have invested in our sourcing, products, expertise, and ability to scale. And we have optimized for both acquisition and unit economics. We believe we have the capacity to scale the business without significant additional capital expenditures, and now is our time to invest forward to grow our customer base.

Unlike our competitors, Bean Box products feature multi-coffee, multi-roaster tasting experiences. By unifying our otherwise geographically dispersed supply chain, we gain product, financial and operating leverage that’s very difficult to reproduce. We can do this because of our multi-year investment in software and automation, and our operational expertise. All of our coffee selection and product strategy comes from our Coffee Curator, an expert in her field, a juror for the prestigious Cup of Excellence (which judges the top coffees on the planet), and a board member of the Alliance for Coffee Excellence. 

Impressive Traction & Diversified Revenue Streams

Since its inception, Bean Box has invested in the consumer adoption of Specialty Coffee as growing demand shifts from cafés to the home. This trend accelerated dramatically during the Pandemic, and is more recently reinforced by the U.S. hybrid work environment. The thirst for better coffee at home is here to stay, and Bean Box is poised to capitalize on it. 

Bean Box sits at the intersection of the Specialty Coffee market ($51B by 2030 at an 11.3% CAGR) and the coffee subscription market ($1.5B by 2030 at a 10.9% CAGR), and is regularly cited by analysts as a leader (Source | Source). 

*The above testimonials may not be representative of the opinions or of the experiences of other customers and is not a guarantee of future performance or success.

Bean Box has demonstrated robust traction and diversified revenue streams. During the first 9-10 months of 2023, our revenue sources were distributed as follows: personal subscriptions contributed 50%, coffee bag purchases accounted for 30%, and gifting comprised 20% of total revenue. However, in the final 2 months of the year, gift sales surge, historically driving an impressive 50% of our revenue, and yielding tens of thousands of new customers. This seasonal flywheel effect allows us to efficiently build a bigger business with less capital.

*The above testimonials may not be representative of the opinions or of the experiences of other roasters we work with and is not a guarantee of future performance or success.

Bean Box reported nearly $11MM in revenue in 2022, boasting a healthy 56% product margin. Our subscriber revenue showed significant growth, expanding by 20% year over year, while our average 2-year lifetime revenue per subscriber stood at an impressive $345. In the past 12 months, 60% of our direct revenue has come from repeat purchases from loyal customers. While our cost per acquisition remains low at less than $25, our average order value (AOV) is $53, rising to $70 during holiday peak. We believe Bean Box has built a strong economic foundation for future growth.

Invest in the Future of Specialty Coffee & Better Mornings For All

As a leader in both the Specialty Coffee and Coffee Subscription markets, we believe Bean Box has shown remarkable organic growth and garnered significant recognition from the industry, mass media, and passionate customers alike.

We take pride in our commitment to bringing our customers the finest coffee experiences, and this journey begins by sourcing coffee directly from exceptional independent coffee roasters and producers. When you make a Bean Box purchase, you're not just indulging in a cup of premium coffee; you're becoming a patron of these small businesses. Your support resonates across the globe, fostering and fortifying direct relationships with world-class coffee producers.

Bean Box has invested in difficult-to-replicate expertise, software, automation, and a unified supply chain, and has the capacity to scale without significant capital expenditures. We are primed for growth, aligned with broad consumer adoption, and ready to invest forward in expanding our customer base.

With your help, Bean Box aims to leverage its marketing and operational efficiency to scale, becoming the trusted brand and source – for what we believe is the best Specialty Coffee experience in homes across the U.S.

Invest in the future of Specialty Coffee, and better mornings for all. Invest in Bean Box®.