American Ultimate Disc League offering is now closed and is no longer accepting investments.

INVEST IN AMERICAN ULTIMATE DISC LEAGUE TODAY!

Professional Ultimate Disc League

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
American Ultimate Disc League

$508,813.80 Raised

REASONS TO INVEST

ABOUT

HEADQUARTERS
101 Curry Avenue, Unit 516
Royal Oak, MI 48067

TEAM

Rob Lloyd
Rob Lloyd
Majority Investor, Managing Member

Rob Lloyd co-founded the company in January of 2013 and has been a Manager and Advisor to the AUDL since its inception. He has also been a member of the AUDL executive Council since January, 2013. Lloyd has also been CEO and Director of Virgin Hyperloop One of Los Angeles since September 16, 2015. Under his leadership the company has raised more than $250 million to build the worlds first full scale Hyperloop System. Mr. Lloyd also served as the President of Development & Sales at Cisco Systems, Inc from October 3, 2012 to July 25, 2015 responsible for 40,000 employees globally

Steve Gordon
Steve Gordon
CEO/Commissioner, Managing Member

Steve Gordon co-founded the company and has served as Manager, CEO, and Commissioner of the AUDL since January 2013, and has served on the Executive Council since that time. He also serves as Manager of Ultimate Xperience Ventures, a major investor in the American Ultimate Disc League . He also founded the Chicago Wildfire and served as the team's Managing Partner from 2013 through 2017. Steve is a career entrepreneur in multiple industries including 20+ years of primary focus in individual and institutional financial services and mass marketing.

Karen Steadman
Karen Steadman
Majority Investor, Managing Member

Karen Steadman co-founded the company and has been a Manager of the AUDL since January 2013. Karen is also a Manager of Ultimate Xperience Ventures, LLC and a Trustee of The 2007 Steadman Lloyd Family Trust, both major investors in the American Ultimate Disc League and angel investors in other media, technology and real estate related start-ups. Karen has a background in technology and is active with several charities in the bay area of California.

Tim DeByl

Tim DeByl

VP Marketing

Tim DeByl is the VP of Marketing for the AUDL and has been a member of the Executive Council. He has served in this role since January, 2013. He is also an owner and managing partner of the Madison Radicals (2012 - Present) and co-owns Distillery Marketing (2004 - Present). He spends approximately 60% of his time in his role with the AUDL including approximately 20 hours per month in his role on the Executive Council - which is an unpaid position, 20% with the Radicals and 20% with Distillery Marketing. He started playing ultimate in his 20’s and has coached college, club and pro.

Don Grage

Don Grage

Executive Council

Don Grage is majority owner and managing partner of the DC Breeze and has served on the AUDL Executive Council since September 1, 2014. He commits approximately 20 hours per month in his role on the Executive Council - which is an unpaid position. Grage started played ultimate as a freshman in college and was immediately hooked. Grage is co-owner and managing director of two IT development and data analytics companies in Northern Virginia.

Jean Levy Champange

Jean Levy Champange

Executive Council

Jean-Lévy has served on the AUDL Executive Council since September 1, 2016. He commits approximately 20 hours per month in his role on the Executive Council - which is an unpaid position. He was the General Manager of the Montreal Ultimate Association from 2007 to 2012. He was involved in all the issues around the association in Montreal and served on the board of the Fédération Québécoise Ultimate up until 2012. He is now a President  of the Montreal Sports Commission.

Steve Hall

Steve Hall

Executive Council

Steve Hall is the Managing Partner of EHF Capital, LLC, Co-Owner of the Atlanta Hustle and has served on the AUDL Executive Council since September 1, 2015. Steve commits approximately 20 hours per month in his role on the Executive Council - which is an unpaid position. Prior to EHF Capital, Steve was the Director of Investor Relations of Conversus Capital, the largest publicly traded portfolio of private equity funds with over $2.5 billion in assets under management.

Andrew Zill

Andrew Zill

Executive Council

Andrew Zill is a PhD chemist and Ultimate enthusiast who began both his chemistry career and Ultimate career at the University of Illinois. He went on to get a graduate degree at Illinois. Andrew founded the San Jose Spiders and has served on the AUDL Executive Council since September 1, 2014. He commits approximately 20 hours per month in his role on the Executive Council - which is an unpaid position.

Evan Lepler

Evan Lepler

AUDL Broadcaster

Evan Lepler, a professional play-by-play announcer for more than a decade. Based in Winston-Salem, NC, Lepler calls a variety of college football and college basketball games for numerous national and regional outlets, including the ACC Network and ESPN. He spent seven years broadcasting minor league baseball and has served as the primary "Voice of the AUDL" since 2014.

TERMS

American Ultimate Disc League
Overview
PRICE PER SHARE
$3.30
DEADLINE
Sep 16, 2018
VALUATION
$16.5M
AMOUNT RAISED
$508,813.80
Breakdown
MIN INVESTMENT
$495
MAX INVESTMENT
$49,500
MIN NUMBER OF SHARES OFFERED
3,030
OFFERING TYPE
Equity
ASSET TYPE
SHARES OFFERED
MAX NUMBER OF SHARES OFFERED
324,242

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$941,107

$1,813,552

Cash & Cash Equivalents

$863,868

$1,791,168

Accounts Receivable

$69,739

$14,884

Short-Term Debt

$127,242

$176,864

Long-Term Debt

$516,894

$526,712

Revenue & Sales

$171,275

$160,823

Costs of Goods Sold

$339,036

$457,539

Taxes Paid

$0

$0

Net Income

-$813,005

-$1,221,578

Maximum 324,242* Series B Common Units $1,069,998.60

*Maximum subject to adjustment for bonus units. See 10% Bonus below

Minimum 3030 Series B Common Units $9,999.00


Company
American Ultimate Disc League, LLC
 

Corporate Address
 101 Curry Avenue #516, Royal Oak, Michigan  48067
 

Description of Business
The American Ultimate Disc League (AUDL) is the only professional ultimate
league in North America. Ultimate is a fast, flowing and highly athletic sport that is played by advancing a Frisbee down a football field to score by passing into the end zone. With 23 teams operating in major markets in the US and Canada, the AUDL has become a major platform for generating exciting and highly valuable sports content and has wide media distribution across broadcast, online and on social media.
 

Type of Security Offered
Series B Common Units
 
Purchase Price of Security Offered
$3.30 per Series B Common Unit

Investment Amount (per investor) 
$495.00














Perks*

$825 Level 

Official AUDL “Fan Pack” – Official AUDL game disc, AUDL cap and shirt
4 Tickets to a 2019 AUDL game in the city of your choice

$1,650 Level

Official AUDL “Fan Pack” – Official AUDL game disc, AUDL cap and shirt
8 Season Tickets to the AUDL team of your choice in 2019

$4,950 Level

Official AUDL “Fan Pack” – Official AUDL game disc, AUDL cap and shirt
6 “Owner VIP Passes” to all 2019 AUDL games
Custom Jersey of the team of your choice with name and favorite number on back

AUDL Owner’s Plaque

$9,900 Level

Official AUDL “Fan Pack” – Official AUDL game disc, AUDL cap and shirt
6 “Owner VIP Passes” to all 2019 AUDL games
Custom Jersey of the team of your choice with name and favorite number on back

AUDL Owner’s Plaque
Invitation for 2 for Championship Weekend VIII in 2019
- Complimentary Entrance to all games
- Invitation to join “VIP Zone” during all games (join AUDL dignitaries, partners and team owners in the VIP Zone with complimentary food and drinks)

*All perks occur after the offering is completed.



The 10% Bonus for StartEngine Shareholders

American Ultimate Disc League, LLC will offer 10% additional bonus units for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date.  This means you will receive a bonus for any units you purchase.  For example, if you buy 100 Series B Common Units at $3.30 / unit, you will receive 10 Series B Common bonus units, meaning you'll own 110 units for $330.   Fractional units will not be distributed and unit bonuses will be determined by rounding down to the nearest whole unit.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

There are no Irregular Use of Proceeds contemplated.

PRESS

Article Image
This ain't frisbee at the park.

Bleacher Report highlight reel.

Article Image
You Got Mossed. Ultimate!

AUDL on ESPN's You Got Mossed segment!

Article Image
Tight Catch

Deadspin posted article about a great catch.

Article Image
Ultimate disc player reels in catch to complete stunning play

Amazing play highlighted in the Guardian.

Article Image
Where Disc Meets Globe an International Exhibition of Ultimate.

Article about the Madison Radicals playing Japan's Buzz Bullets.

ALL UPDATES

09.16.18

Only a few hours left to invest in the AUDL!

The American Ultimate Disc League is proud to have raised over half a million dollars on the StartEngine Platform. There are just a few hours left to join our community of owners who have committed to develop the next great professional sports league in North America. Thanks to all our new owners who share our dream!

09.15.18

Today is your last chance to invest in the AUDL!

With just hours to go, we need you to help us hit today’s $500,000 Crowdfunding Challenge Target. 

The American Ultimate Disc League would like to thank the more than 260 investors, both small and large, who have helped make our StartEngine Reg A Small Open Public Offering such a success. With $485,000 raised to-date we are closing in on today’s goal of half a million dollars!

Invest now in the future of professional ultimate!


09.14.18

Tomorrow is the Last Day to Invest in the AUDL

Help us hit half a million dollars raised to develop the exciting and inclusive sport of professional Ultimate

09.14.18

Saturday is the last day to Invest in the AUDL!

There are only two days left to invest in the AUDL alongside Bill Nye the Science Guy! Also check out our All-AUDL team and learn more about the players who make this sport so compelling!

09.12.18

The Top Reason to Invest Now in the AUDL (Updated)

There are many reasons to invest in the AUDL but number one are the countless elite level athletes who make our games so amazing to watch. Many of our great players are well known personalities, both on and off the field. All of our players compete with intensity and integrity and demonstrate the unique values of sportsmanship and fair play that sets Ultimate apart from other pro sports. They are always accessible to fans before and after the games at our affordable and family friendly events.

As a result, the AUDL is a virtual highlight factory and each week we produce amazing highlight reels and regularly our top plays appear on Sports Center Top10 and other well know sports feature shows. Check out some of these crazy SKIES from the Championship Weekend in Madison!


Only a few days left. Don’t miss your chance to invest.

The AUDL is in the media and entertainment business and our new broadcast partnership with Stadium Sports Network in 2018 has proven to be a real success as we delivered our premium content to new mobile, online and satellite viewers. This agreement also decreased the costs associated with producing and distributing our premium content to a wide audience.

Your investment in the AUDL will be used to increase marketing programs to reach new fans, sponsors and partners with our exciting and engaging content. 

Our Reg Crowdfunding Small OPO closes this Saturday, September 15 and we want you to join our community of owners who are excited to help us succeed!  

Invest Now!

09.12.18

The Top Reason to Invest Now in the AUDL

There are many reasons to invest in the AUDL but number one are the countless elite level athletes who make our games so amazing to watch. Many of our great players are well known personalities, both on and off the field. All of our players compete with intensity and integrity and demonstrate the unique values of sportsmanship and fair play that sets Ultimate apart from other pro sports. They are always accessible to fans before and after the games at our affordable and family friendly events.

As a result, the AUDL is a virtual highlight factory and each week we produce amazing highlight reels and regularly our top plays appear on Sports Center Top10 and other well know sports feature shows. Check out some of these crazy SKIES from the Championship Weekend in Madison!


Only a few days left. Don’t miss your chance to invest.

The AUDL is in the media and entertainment business and our new broadcast partnership with Stadium Sports Network in 2018 has proven to be a real success as we delivered our premium content to new mobile, online and satellite viewers. This agreement also decreased the costs associated with producing and distributing our premium content to a wide audience.

Your investment in the AUDL will be used to increase marketing programs to reach new fans, sponsors and partners with our exciting and engaging content. 

Our Reg Crowdfunding Small OPO closes this Saturday, September 15 and we want you to join our community of owners who are excited to help us succeed!  

Invest Now!

09.12.18

Bill Nye The Science Guy Predicts “In the future, ultimate frisbee in some form will have taken over the world.”

As an early pioneer of Ultimate and captain of the Seattle Windjammers, Bill Nye appreciates the unique values of integrity and sportsmanship embodied in ultimate’s “Spirit of the Game.” Add to that the non-concussive nature of the sport and it’s low cost as a new youth sports program has Bill Nye going “all-in” with the AUDL to help us bring our sport to more young players and fans everywhere.


Bill Nye lays out on an ashy field in Salem OR in 1981  

Bill wants to help the AUDL tell our compelling story to new fans beyond the current ultimate community. As a new investor in the AUDL Regulation Crowdfunding Small OPO, Bill is supporting our expanded marketing efforts that will result from your investment by adding his global voice to reaches millions of his fans and followers. 


Bill Nye lays takes in a LA Aviators vs San Francisco FlameThrowers game.   


Our Final Close occurs this week - on September 15 - so don’t miss your chance to join Bill Nye and our other valued new investors before it’s too late.  

09.06.18

10 Days Left to Invest in the AUDL

With just 10 days left to invest in the AUDL we thought we would send out a reminder of the Top 10 Reasons to invest in the AUDL! Take a moment to find out a little bit more about ultimate and the growth of league. 


08.30.18

Meet the Voice of Ultimate - Evan Lepler

Learn about the team behind the scenes working tirelessly to create exciting AUDL content 

Many people have worked so hard to make the AUDL successful over the past seven years; Our team owners, talented players, coaches, referees and the team responsible for creating and delivering our engaging content to our growing legions of fans. No one has worked harder than Evan Lepler, our lead broadcast personality who travels tirelessly during the season to broadcast our Stadium Sports Network Game of the Week, produces regular podcasts and writes the insightful Tuesday Toss each week. Our community of Ultimate fans admire his expertise and devour his material.

Check out Evan’s season wrap up Tuesday Toss here. And while you’re at it, check out some highlights from the exciting AUDL Championship Weekend VII held in Madison a few weeks ago.

Don’t miss your chance to invest. Our final close date is September 15,2018 

We are very proud of what we have accomplished against long odds to build a new professional sports league. Everyone at the AUDL strives to be better at everything we do and with your investment in the AUDL we will get our amazing content in front of more fans and sponsors.

08.18.18

Championship Weekend VII a Huge Success

 

This is How We Do It!

Championship Weekend VII a Huge Success

On August 11th and 12th the AUDL hosted it seventh annual Championship Weekend in Madison, Wisconsin. With the help of some beautiful weather and four talented and evenly matched conference finalists from New York, Los Angeles, Dallas and the hometown Madison Radicals, seven thousand enthusiastic fans turned out and all three games proved exciting and featured some amazing plays.
 



By the time the evening game on Saturday had finished our fans and supporters were yet watching another AUDL appearance on EPSN Sports Center Top 10.  

The Championship Weekend is the highlight of the professional ultimate season and a major source of revenue for the AUDL. Like the NFL Super Bowl all ticket sales, merchandize, sponsorships, concessions and broadcast reviews for the three games played are earned by the league. Pregame shows and features were shown on FB Live and all three games were broadcast on the Stadium Sports Network which reached fans on their mobile phones, online and over satellite. 

After a hard-fought final, the hometown Madison Radicals prevailed over a previous champion Dallas Roughnecks for their first ever AUDL Championship and the fans went crazy! 

Simultaneously, we issued a challenge to our supporters to help us hit $450,000 on our StartEngine Small Open Public Offering and we are pleased to inform you that we just crossed $400,000 in funding. We want to thank all of our followers and investors for their incredible support. We now have almost 200 new owners, both small and large who have decided to invest in this inclusive, family friendly, and athletic competitive sport that embraces the values of integrity, fair play and inclusiveness.

Due this very positive momentum, we decided this week to extend the close of our Small OPO by 30 days to allow more investors to join our community of owners, especially since we are in the middle of family holiday season and many of you may be travelling or just wrapping up your summer plans. 

Our final Close Date is September 15, 2018. Please join our community of owners who want to help us bring our fantastic game to a broader audience of fans and sponsors in the years ahead.  



JOIN THE DISCUSSION













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RAISED
$508,813.80
INVESTORS
270
MIN INVEST
$495
VALUATION
$16.5M

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