Aqua Equity Water offering is now closed and is no longer accepting investments.

drink good… do good.

INVEST IN AQUA EQUITY WATER TODAY!

We are Aqua Equity Water, a black and woman minority-owned bottled water brand and a certified Minority Business Enterprise that exists to close the social equity gap in under-resourced communities. Using 100% recyclable and forever reusable aluminum bottles, our focus is community, education, and environmental impact.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Aqua Equity Water

REASONS TO INVEST

Reasons Icon

We honor our past while owning our responsibility. Aqua Equity is doing our part to build a sustainable future with 100% recyclable aluminum bottles.

Reasons Icon

The $86B bottled water market is expected to grow more than 7% over the next 4 years.* As consumer behavior trends are moving rapidly away from single-use plastic bottles, we believe our aluminum packaging creates a long-term advantage for Aqua Equity.

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As a black and woman minority-owned company, Aqua Equity is a social enterprise dedicated to enriching opportunities for the under-resourced community of Watts, CA. A portion of all profits go towards education and community initiatives.

*Market statistics provided by Statista (source)

A Social Enterprise & Bottled Water Brand Created to Give Back

Aqua Equity Water exists to invest in under-resourced urban communities through the sale of mineral enriched and mountain spring water. 


Good work to us means giving back for a good cause. Along with our environmental efforts to lower the amount of plastic pollution by using 100% aluminum bottles, we also pride ourselves on our dedication to community and education. Because everyone deserves clean, sustainable water - no matter where they are from.



Coming from an under-resourced urban community himself, Founder Ryan Morgan felt the impact of a neglected community in his early years. Determined to follow a different path, Ryan pulled through the setbacks and earned a marketing degree from the University of San Diego and a MBA from Concordia University. He would go on to spend twelve years in the alcohol beverage industry working for two of the largest suppliers on the globe, where he was responsible for net sales of over $34 million. Yet, Ryan noticed a lack in representation around him.


Created to address this gap, Aqua Equity Water was launched in March 2020 with the help of Brandon Espy, Krystal Jackson, JT Rogan, and Brandon "Stix" Salaam-Bailey.



Today, Aqua Equity’s hyperfocus on giving back to the community has gained the brand a respected following and interest from major corporations. We believe Aqua Equity is capable of making an important impact, and as we share our mission with the StartEngine community, we are excited for others to join our story as we seek to change the landscape of bottled water.

The Problem


Social Equity Gaps are Impacting Urban Communities

Under-priviledged urban communities commonly suffer a number of setbacks that disproportionately affect black and brown residents. Having experienced this first-hand, Aqua Equity founder Ryan Morgan was determined to write his own story.



In addition to the disparity in education that can stunt early development and limit professional opportunities, there is a major lack of green spaces, and city-owned housing and public areas are often neglected. With this neglect comes environmental impacts, such as pollution and unsafe drinking water which can cause health problems.


Aqua Equity seeks to improve these social equity gaps by providing clean, sustainable, and accessible bottled water, with a portion of all sales going towards education & community initiatives in the company’s local neighborhood of Watts, CA.


The Solution


Mineral-Enriched & Mountain Spring Water with a Purpose

Aqua Equity honors our past, but owns our responsibility to build a sustainable future by using 100% recyclable and forever-reusable aluminum bottles. We offer both mountain spring water and mineral-enriched, electrolyte enhanced water, purified through reverse osmosis for a clean and crisp taste.



Our “drink good, do good” mission is driven by our 3 pillars: Environment, Education, and Community.


Environment: Aqua Equity water is sourced from local aquifers helping to reduce carbon pollution, while our aluminum packaged cans are recycled at a rate of more than 20x that of plastic bottles. Additionally, we've spearheaded an annual community clean-up in an effort to bring a positive environmental change to the Watts neighborhood.


Education: Through our community partners such as THINKWATTS, GYRD, WATTS HEALTHCARE, and HACLA, we have educational programs in entrepreneurship and financial literacy, fitness clinics in boxing and basketball, and community events like health fairs and food drives.


Community: Portions of every Aqua Equity product purchased are given back to a socially disadvantaged community. We pay homage to Watts on our bottle due to the rich history of a one time promised land for Black prosperity during The Great Migration. With each sale, Aqua Equity is rebuilding that dream by working collectively with the community.



We have a business model similar to other major philanthropy-driven for-profit brands, however we feel that our personal connection to our mission and the backing of our community sets us apart from other social enterprises. 


Our target market is corporate B2B - specifically corporations that are seeking to align themselves with BIPOC businesses as a way of giving back. We are currently on Amazon through the Black Business Accelerator.

The Market


A Growing Market Full of Environmentally-Conscious Consumers

In 2022, the U.S. Bottled Water Market is projected to amount to $86 billion dollars and is expected to grow annually by more than 7% for the next 4 years (source).


(source)


As the topic of sustainability becomes more prominent, consumer trends are showing a shift away from single-use plastic bottles and packaging (source). With a focus on our environmental impact from the start, we believe Aqua Equity possesses a long-term advantage in the market with our forever-reusable aluminum packaging.

Our Traction


We Have Doubled Our Number of Major Corporate Customers in the Last Year

Aqua Equity is grateful to the corporations who have purchased from us. Within the last year, we have been able to double our number of major corporate customers. 



We’re growing our reach in the local area, having acquired a total of 30 restaurant clients as of May 2022.  Aqua Equity Water is also available today on Amazon, as a partner within their Black Business Accelerator program.



The funds from this raise will be directed towards our goal of owning a bottling facility in the Watts area. Accomplishing this would increase our efficiency and help lower the cost of goods for our products, additionally aligning with our mission statement, as we would look to hire local members of the community.

Why Invest


Aqua Equity is Empowering Under-Resourced Communities

There has been a recent awakening to address the social and economic equity gaps in America that are affecting underserved communities. We started Aqua Equity for this reason, and being able to set an example for our fellow BIPOC entrepreneurs would be a proud accomplishment for our team.



Within the next five years, we believe Aqua Equity has a chance to become one of the country’s leading premium bottled water brands. With the 2028 Summer Olympics taking place in Los Angeles, our goal is to be one of the official bottled water brands of the event.


We hope you join us on our mission to "drink good and do good" by investing in Aqua Equity Water today.


ABOUT

HEADQUARTERS
PO Box 17785
Long Beach, CA 90807
VALUATION
$20M

We are Aqua Equity Water, a black and woman minority-owned bottled water brand and a certified Minority Business Enterprise that exists to close the social equity gap in under-resourced communities. Using 100% recyclable and forever reusable aluminum bottles, our focus is community, education, and environmental impact.

TEAM

Ryan Morgan
Ryan Morgan
CEO & Co-Founder

Growing up in the gang-ridden streets of San Bernardino, at nineteen years old, Ryan was sent to federal prison for armed bank robbery, an event that changed his life forever.

Coming from an under-resourced urban community, Ryan felt the true effects of how an under-resourced urban community can depress its citizens.

Ryan attended Laney College in Oakland, then went on to play football at the prestigious University of San Diego under Coach Jim Harbaugh, before receiving his MBA from Concordia University.

Ryan spent over a decade working with two of the largest suppliers in the alcohol beverage industry where he was responsible for yearly net sales in excess of $34 million.

In full dedication to the Aqua Equity “Drink Good…Do Good” mantra, Ryan currently works on all elements of the company and can be seen all over Los Angeles, very likely with a bottle of Aqua Equity nearby.

Brandon Espy
Brandon Espy
CMO, Director & Co-Founder

Brandon is a graduate of University of San Diego where he played football alongside Ryan, J.T. and his Torero teammates.

Currently, Brandon works as the Director of Video Content for Liquid I.V. where he oversees content campaigns and video strategy for the fast growing hydration absorption company.

Brandon is also a critically acclaimed writer, director, and producer for short horror films.

Krystal Jackson
Krystal Jackson
Co-Founder

Krystal Jackson is a graduate of Temple University who began her career managing Southern California's Target headquarters as an Executive Team Leader of Guest Experience.

From there she transitioned to RJ Reynolds Tobacco where she successfully elevated brands such as Newport, Camel, Snus, and Vuse to top performers in their category in over 100 premium accounts, such as 7-Eleven, Sam's Club, Rotten Robbies, Chevron, and Shell Corporation.

After six years in corporate America, she launched a promotional marketing agency specializing in staffing called "Gala Unlimited" in 2014. From sales teams to sponsorships, influencers to industry trade shows, pop-ups to product samplings, they create experience-based brand interactions that redefine cultural impact while working with clients such as Infuse Spirits, Fair Vodka, Pernod Ricard, Greenbar Distillery, and Ararat Brandy.

J.T. Rogan
J.T. Rogan
Secretary & Co-Founder

J.T. Rogan is a proud graduate of the University of San Diego where he played football and studied business. J.T. remains USD Football’s all-time leading rusher and all-time leading scorer.

Professionally, J.T. has worked in broadcasting for the likes of PAC-12 Networks and Fox Sports. He also worked in college football administration and coaching for Stanford and Michigan.

Presently, J.T. Rogan works in athletic entrepreneurship in athlete recruitment and Name, Image, & Likeness initiatives with AllAthlete. J.T. is engaged in ongoing philanthropy work with the Arc of Livingston, a charity for individuals with developmental disabilities, and he continues to support charities associated with ALS and Autism.

Brandon "Stix" Salaam-Bailey
Brandon "Stix" Salaam-Bailey
Co-Founder

Brandon “Stix” Salaam-Bailey (born July 13, 1983) is an-American rapper, record producer, songwriter, activist, and entrepreneur. Salaam-Bailey, was born and raised in Watts, Ca, having started off as a full-time dancer in 2002, creating one of the most popular dance movements in the world called “KRUMP.” The new dance craze eventually went mainstream after it hit the big screens in a docu-film titled “Rize". 

In 2018, Stix has recently created the Thinkwatts Foundation a 501c3 company Foundation focused on economic development, homeless housing solutions, programming, and financial assistance to underserved and underprivileged communities. To date, the foundation has impacted over 40,000 residents and 7 cities across Los Angeles County. Moreover, Stix is the official ambassador for LAFC (Los Angeles Football Club), LA RAMS, and the LA Clippers. Stix has created the theme song for all 3 teams and has launched multiple community activations over the last year. Furthermore, Stix was awarded 2 CLIO awards for his collaboration with the Rams on a piece titled ‘What’s Watts’. On June 19th, 2021 Stix was awarded a key to the city of Watts by Los Angeles City Council member Jos Buscaino.

TERMS

Aqua Equity Water
Overview
PRICE PER SHARE
$5
DEADLINE
Nov 29, 2022
VALUATION
$20M
AMOUNT RAISED
$10,655.34
Breakdown
MIN INVESTMENT
$100.00
MAX INVESTMENT
$1,070,000.00
MIN NUMBER OF SHARES OFFERED
2,000
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
214,000

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Aqua Equity Water Co.

Corporate Address

:

PO Box 17785, Long Beach, CA 90807

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$100.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

2,000

Maximum Number of Shares Offered

:

214,000

Price per Share

:

$5.00

Pre-Money Valuation

:

$20,000,000.00











*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives and Bonuses*

Time-Based:

Friends and Family Early Birds

Invest within the first 7 days and receive 20% bonus shares

Super Early Bird Bonus

Invest within the next 7 days and receive 15% bonus shares

Early Bird Bonus

Invest within the next 14 days and receive an 10% bonus shares

Amount-Based:

$500+ | Tier 1

Invest $500+ and receive Aqua Equity goodworks bamboo t-shirt and swag bag.

$1,000+ | Tier 2

Invest $1,000+ and receive Aqua Equity goodworks bamboo t-shirt, swag bag and a one-time 15% product discount code on 12pk case of Aqua Equity Water.

$2,500+ | Tier 3

Invest $2,500+ and receive Aqua Equity goodworks bamboo t-shirt, swag bag and one complimentary 12pk case of Aqua Equity Water, plus 5% bonus shares.

$5,000+ | Tier 4

Invest $5,000+ and receive Aqua Equity goodworks bamboo t-shirt, swag bag and two complimentary 12pk cases of Aqua Equity Water, plus 10% bonus shares.

$10,000+ | Tier 5

Invest $10,000+ and receive Aqua Equity goodworks bamboo t-shirt, swag bag and three complimentary 12pk cases of Aqua Equity Water, plus 15% bonus shares.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Aqua Equity Water Co. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $5 / share, you will receive 10 shares Common Stock, meaning you'll own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Vendor payments. Salary payments made to one’s self, a friend or relative.

PRESS

Article Image
Food & Wine

The Celebrity-Endorsed Bottled Water Company On a Mission

Article Image
KTLA 5 News

Aqua Equity founder and CEO Ryan Morgan on launching his own water company after serving time in prison

Article Image
Spectrum News

"Aqua Equity" Gives Back To The Community

Article Image
USA Today

Black health and wellness business owners go big with weed, water, honey and more










ALL UPDATES

11.15.22

Young Sheldon Show

Hello Aqua Equity friends and family!

We are back on the Warner Bros. studio lot for the Young Sheldon Show on CBS.  As a reminder, our main target customer is the film and production studios around Hollywood. Our goal is to be the #1 bottled water of choice for Hollywood and help with sustainability on set.   Drink good…Do good!

11.01.22

Restock Update

Hello Aqua Equity family,


After many delays and much frustration we are finally getting our restock next week on November 7th.  We will be reloaded on our website, Amazon and ready for our launch on DoorDash November 25th for Small Business Week.


Thank you for your patience and support. 

Drink good…Do good!


10.27.22

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Aqua Equity Water offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign end date.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

10.11.22

DoorDash Accelerator Week 1

Hello Aqua Equity family,

Proud to announce that last week was Aqua Equity’s first week of participation in the @DoorDash Accelerator for Local Goods! Over the next 6 weeks, we will receive access to funding, training with industry experts, product photos, and more. Excited to learn alongside my cohort of other amazing food and beverage entrepreneurs from across California! More on the accelerator and our stories here: https://doordashimpact.com/localgoodsaccelerator 

Drink good…Do good!

10.04.22

Our Mission

Hello my good peeps!

As you know, at Aqua Equity Water our mission to spread good works through community, education and the environment is why we exist. 

 Last week our CEO/Founder Ryan Morgan, was invited to be a guest teacher for a Young Entrepreneurship class at SoLa Impact/BeeHive. This is “the nation’s first campus for Opportunity Zone Businesses.” It is a 92,000 sq ft commercial space and tech/business education center. 

At Aqua Equity Water we want to help motivate and inspire the next wave of entrepreneurs and innovators of good works.

09.28.22

Liquid-IV Love Letter

This week one of our newest corporate customers and partners Liquid-IV (Unilever owned brand), which is a hydration powder stick that is taking retail by storm included Aqua Equity in their monthly “Mission Newsletter” that highlights the good works being done in the community by Liquid-IV and their partner.

Drink good…Do good!

09.21.22

DoorDash Accelerator Acceptance


Hello Aqua Equity family!


We have great news to share with you.  Aqua Equity Water was selected for the DoorDash Accelerator program. The program is a 6 week educational accelerator with mentorship and a cash grant to help with the on-boarding process to DoorDash and the online store, Dash Mart.


This will significantly increase Aqua Equity’s brand awareness and availability in the Los Angeles metro area.  More details to follow as we on-board. We will make an announcement as soon as Aqua Equity Water is available to order on DoorDash.

09.13.22

Crowdfunding Conference Pitch

Hi Aqua Equity family,

This Friday, September 16th @ 3:30pm our founder, Ryan Morgan will be pitching at the SuperCrowd22 virtual crowdfunding conference. In attendance, will be dozens of VCs, Banking Institutions, Investment Firms and hundreds of crowdfunding enthusiast. This conference focuses on early stage/seed funding for start ups and all companies pitching must have a live crowdfunding campaign.  To view the pitch on Friday @ 3:30pm, cut and paste the Zoom link here: SuperCrowd22./com/zoom


09.06.22

New Customer

Hello Aqua Equity family!

We are pumped to announce that we picked up a new corporate customer with Liquid-IV. A Unilever owned company that has taken the beverage world by storm. It is a hydration pack that is sold at all major retailers and pairs perfect with our 16oz aluminum bottles.  Liquid-IV has selected Aqua Equity Water as their preferred bottled water for the office and staff.  

Thank you Liquid-IV for choosing us to help you, drink good…do good!


09.02.22

Available on Amazon

Hello good people!


Just wanted to remind you and make you aware that Aqua Equity Water can be bought anywhere in the US from Amazon. September marks one year that Aqua Equity Water has sold on Amazon and apart of their Black Business Accelerated program.  











Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Aqua Equity Water.

$100.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$500.00

Tier 1

Invest $500+ and receive Aqua Equity goodworks bamboo t-shirt and swag bag.

$1,000.00

Tier 2

Invest $1,000+ and receive Aqua Equity goodworks bamboo t-shirt, swag bag and a one-time 15% product discount code on 12pk case of Aqua Equity Water.

$2,500.00

Tier 3

Invest $2,500+ and receive Aqua Equity goodworks bamboo t-shirt, swag bag and one complimentary 12pk case of Aqua Equity Water, plus 5% bonus shares.

$5,000.00

Tier 4

Invest $5,000+ and receive Aqua Equity goodworks bamboo t-shirt, swag bag and two complimentary 12pk cases of Aqua Equity Water, plus 10% bonus shares.

$10,000.00

Tier 5

Invest $10,000+ and receive Aqua Equity goodworks bamboo t-shirt, swag bag and three complimentary 12pk cases of Aqua Equity Water, plus 15% bonus shares.

JOIN THE DISCUSSION













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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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